Matt Mong, VP Market Innovation and Project Business Evangelist at Adeaca
, builds strong marketing functions for entrepreneurial SaaS/tech companies. From strategy, vision and value proposition to go-to-market and demand generation programs to the mechanics of a finely-automated marketing operations engine, he drives results through hands-on leadership.
Be Different. Don’t position your product in an existing category.Create your own category and make the competition irrelevant and obsolete.
MEDIA 7: Can you please take us through your professional journey? What inspired you to take up this career path?
MATT MONG: I started out in general marketing. I quickly gravitated towards technology and innovation companies and found myself working at different small startups and growth companies. I came across Adeaca during that path and haven’t looked back since. I saw a very good opportunity here to help shape a market, and that is what we are doing.
M7: How does Adeaca work towards delivering leading enterprise ERP solutions for project-driven industries?
MM: Traditional ERPs aren’t built for project-driven industries, or what we call Project Business. They are built for highly repetitive process industries like high-volume manufacturing, retail, and distribution. Projects are a complete afterthought. That leaves project businesses to cobble together lots of different tools to support their unique business processes. This mostly consists of project and resource management apps and lots of spreadsheets. Adeaca came to the insight that Project Businesses need a solution too. That is why we created Project Business Automation (PBA). Adeaca PBA integrates all the project business processes with the ERP. So, all the project operations, project financials, and analytics that normally happen in a disparate array of different tools are completely integrated seamlessly with each other and with the ERP.
As technology takes over and enhances many of the processes we used to handle with manual labor, we are freed up to use our minds creatively, which leads to bigger and better leaps in innovation and productivity.
M7: What are the different methods that you use at Adeaca to monitor changing industry trends?
MM: First, we listen to our customers. We have built our solution over more than a decade of interacting with our customers to bring them a comprehensive solution that meets their needs.
Second, we look to other industries and other technologies. Let’s be honest, technologies for Project Business haven’t changed much in the last 30 years. They keep improving on existing paradigms, and the changes are minimal. Sometimes you have to look outside your industry to provide a breakthrough innovation. That is how we conceived of Project Business Automation. When you look at other industries, such as retail or high-volume manufacturing, they have completely integrated business systems from end to end. We thought, “why can’t we do that for project-based companies.”
M7: How does Adeaca help project-driven businesses optimize their output and efficiency using PBA (Project Business Automation)?
MM: PBA does three key things to optimize the output and efficiency of project-driven companies: it standardizes, integrates, and automates the processes and data of Project Business.
The first step is to standardize. You cannot control or optimize a process that isn’t standardized. PBA provides a framework for Project Businesses to standardize how they do things, thereby creating manageable and controllable processes that can be measured.
The second step is to integrate. All the processes need to work together seamlessly. When you do this, you get one system with one source of truth that everyone can work from.
And lastly, once you standardize and integrate, you can automate. Many of the mundane manual processes of Project Business can be automated. For example, the monitoring of project controls and financials usually requires people to consolidate data from different systems and create reports for management. With PBA, all of that happens automatically, so you always know exactly how your projects and your company are doing.
Once you start to look at yourself in the right way and realize that projects are at the core of your business, it is easy to see how you should use technology to support your business.
M7: What do you see as the most noticeable change right now happening in the workforce, encouraged by the rise of digital technologies?
MM: I think one of the most interesting trends around, is the natural upskilling of the workforce that technology enables. When you no longer have to do repetitive, redundant, and tedious tasks, such as manually consolidating data from different systems, your time is freed up to focus on more strategic activities that add value to the company. I think we are seeing this trend not just with Project Business, but across all industries. As technology takes over and enhances many of the processes we used to handle with manual labor, we are freed up to use our minds creatively, which leads to bigger and better leaps in innovation and productivity.
M7: What is your marketing mantra to stand out from the crowd?
MM: At Adeaca, we ask the market, “if you are a Project Business, shouldn’t you be looking for a Project Business system?” Once you start to look at yourself in the right way and realize that projects are at the core of your business, it is easy to see how you should use technology to support your business. For my marketing peers in hi-tech, ‘Be Different’. Don’t position your product in an existing category. That is a recipe for a grueling competitive existence. Create your own category and make the competition irrelevant and obsolete.
Adeaca is the inventor of an entire new category of software solutions: Project Business Automation. Project Business Automation is about making enterprise software work for project-driven companies, like construction, engineering, project manufacturing, ETO, energy, aerospace, and professional services. PBA delivers one integrated platform to run these businesses from end-to-end, including all project financials and accounting, project scheduling and operations, and project analytics.