Q&A with Matt Mong, VP Market Innovation and Project Business Evangelist at Adeaca

Matt Mong, VP Market Innovation and Project Business Evangelist at Adeaca, builds strong marketing functions for entrepreneurial SaaS/tech companies. From strategy, vision and value proposition to go-to-market and demand generation programs to the mechanics of a finely-automated marketing operations engine, he drives results through hands-on leadership.

Be Different. Don’t position your product in an existing category.Create your own category and make the competition irrelevant and obsolete.



MEDIA 7: Can you please take us through your professional journey? What inspired you to take up this career path?
MATT MONG:
I started out in general marketing. I quickly gravitated towards technology and innovation companies and found myself working at different small startups and growth companies. I came across Adeaca during that path and haven’t looked back since. I saw a very good opportunity here to help shape a market, and that is what we are doing.


M7: How does Adeaca work towards delivering leading enterprise ERP solutions for project-driven industries?
MM:
Traditional ERPs aren’t built for project-driven industries, or what we call Project Business. They are built for highly repetitive process industries like high-volume manufacturing, retail, and distribution. Projects are a complete afterthought. That leaves project businesses to cobble together lots of different tools to support their unique business processes. This mostly consists of project and resource management apps and lots of spreadsheets. Adeaca came to the insight that Project Businesses need a solution too. That is why we created Project Business Automation (PBA). Adeaca PBA integrates all the project business processes with the ERP. So, all the project operations, project financials, and analytics that normally happen in a disparate array of different tools are completely integrated seamlessly with each other and with the ERP.


As technology takes over and enhances many of the processes we used to handle with manual labor, we are freed up to use our minds creatively, which leads to bigger and better leaps in innovation and productivity.



M7: What are the different methods that you use at Adeaca to monitor changing industry trends?
MM:
First, we listen to our customers. We have built our solution over more than a decade of interacting with our customers to bring them a comprehensive solution that meets their needs.

Second, we look to other industries and other technologies. Let’s be honest, technologies for Project Business haven’t changed much in the last 30 years. They keep improving on existing paradigms, and the changes are minimal. Sometimes you have to look outside your industry to provide a breakthrough innovation. That is how we conceived of Project Business Automation. When you look at other industries, such as retail or high-volume manufacturing, they have completely integrated business systems from end to end. We thought, “why can’t we do that for project-based companies.”


M7: How does Adeaca help project-driven businesses optimize their output and efficiency using PBA (Project Business Automation)?
MM:
PBA does three key things to optimize the output and efficiency of project-driven companies: it standardizes, integrates, and automates the processes and data of Project Business.

The first step is to standardize. You cannot control or optimize a process that isn’t standardized. PBA provides a framework for Project Businesses to standardize how they do things, thereby creating manageable and controllable processes that can be measured.

The second step is to integrate. All the processes need to work together seamlessly. When you do this, you get one system with one source of truth that everyone can work from.

And lastly, once you standardize and integrate, you can automate. Many of the mundane manual processes of Project Business can be automated. For example, the monitoring of project controls and financials usually requires people to consolidate data from different systems and create reports for management. With PBA, all of that happens automatically, so you always know exactly how your projects and your company are doing.


Once you start to look at yourself in the right way and realize that projects are at the core of your business, it is easy to see how you should use technology to support your business.



M7: What do you see as the most noticeable change right now happening in the workforce, encouraged by the rise of digital technologies?
MM:
I think one of the most interesting trends around, is the natural upskilling of the workforce that technology enables. When you no longer have to do repetitive, redundant, and tedious tasks, such as manually consolidating data from different systems, your time is freed up to focus on more strategic activities that add value to the company. I think we are seeing this trend not just with Project Business, but across all industries. As technology takes over and enhances many of the processes we used to handle with manual labor, we are freed up to use our minds creatively, which leads to bigger and better leaps in innovation and productivity.


M7: What is your marketing mantra to stand out from the crowd?
MM:
At Adeaca, we ask the market, “if you are a Project Business, shouldn’t you be looking for a Project Business system?” Once you start to look at yourself in the right way and realize that projects are at the core of your business, it is easy to see how you should use technology to support your business. For my marketing peers in hi-tech, ‘Be Different’. Don’t position your product in an existing category. That is a recipe for a grueling competitive existence. Create your own category and make the competition irrelevant and obsolete.

ABOUT ADEACA

Adeaca is the inventor of an entire new category of software solutions: Project Business Automation. Project Business Automation is about making enterprise software work for project-driven companies, like construction, engineering, project manufacturing, ETO, energy, aerospace, and professional services. PBA delivers one integrated platform to run these businesses from end-to-end, including all project financials and accounting, project scheduling and operations, and project analytics.

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Formic Releases New Software That Makes Everyone A Robotic Automation Expert

Formic | January 23, 2024

Formic Technologies, a provider of Robotics-as-a-Service automation for US manufacturers, announced the release of a suite of software tools to accelerate and simplify the deployment of robotic automation systems for businesses with no internal expertise, while also empowering their existing workforce to thrive and grow with the new technology. The Formic software is based on data and experience gathered from hundreds of thousands of hours of real production time across the Formic robot fleet - from state-of the-art Fortune 500 production facilities to small 30 person local manufacturing plants. Formic’s software enables operations teams and delivers results for every business size. The Formic Core operating system makes working with robotic automation solutions as easy as using your smartphone, Apple CarPlay, or Netflix. The intuitive multilanguage touchscreen UI allows all existing employees to operate Formic robots and program the equipment to meet production needs - all without any advanced training. At the same time, the software transforms the robot into a “smart system” capable of automatically adjusting to new obstacles in the vicinity of the robot, connecting to any new peripherals, and monitoring all sensor data, production rates, uptime, cycle times and more. “As the labor shortage continues to impact US manufacturing to the tune of more than one million jobs going unfilled in 2023, business leaders need to figure out how to get more out of what they have,” said Formic CEO, Saman Farid. “Formic Core makes it simple for business leaders to adopt automation by leveraging the existing capabilities of their workforce to streamline production while improving safety, quality, and throughput - all without any required capital expense.” All of the process information captured by Formic Core feeds into the powerful Formic Colony 2.0 performance dashboard. This command center software monitors total system performance across a wide range of deployments and uses AI to analyze the data coming from all robots, enabling predictive analysis of anomalies and preventative operations to minimize downtime and even prevent it. This data is accessible to facility owners and operators in real-time through the Formic App available for download on the Apple App and Google Play stores. Formic's technicians can use this data and the remote system access provided by the new software to resolve issues from a distance, enabling a swift return to production should any stoppages occur. While the Formic Colony toolkit is primarily leveraged by the Formic operations team to service customer deployments, it is also available for larger businesses to use internally with more advanced teams responsible for automation systems in multiple locations. The Formic FAST software suite enables the Solutions Engineering team to provide robotic system specification, quoting, and augmented reality (AR) demonstrations faster than ever before, reducing design and deployment times from months to weeks. This accelerated service delivers a best-in-class customer experience by expediting the path to greater productivity on the production floor. “Advanced automation has historically been elusive for all but the largest manufacturers,” said Shahin Farshchi, General Partner at Lux Capital. “Formic is changing that. By leveraging advanced AI and proprietary algorithms, Formic has automated the labor-intensive and expensive process of automating a work cell, and makes automating as easy as hiring workers for all logistics and manufacturing companies - large and small alike.” With the addition of these new software products, Formic now boasts a full complement of $0 CapEx robotic automation solutions, powerful workforce enabling software, a complete system monitoring platform, and solution identification, augmented reality, and simulation software to deliver US manufacturing businesses scale and growth. Formic is building a robotic workforce that can be used in every American manufacturing facility, with the aim to bring prosperity and abundance by making everyday items easy to produce and deliver. About Formic Founded in 2020, Formic makes robotics and automation accessible for all US manufacturing businesses. The Chicago-based “Robotics-as-a-Service” company delivers robotic automation for a low hourly rate, including 24/7 monitoring, 100% maintenance coverage, and guaranteed performance without the need for large, risky capital investments. Driving continuous improvement in safety, quality, and throughput is now possible for every business. With 7x growth in production hours YoY, Formic is currently entertaining Series B funding.

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