Manufacturing Content Marketing 2019

November 19, 2018

While manufacturing companies certainly need to explain how their products or services work, 51% of respondents said they always/frequently prioritize their sales/promotional message over the audience’s informational needs while creating content for content marketing purposes. Manufacturers face long sales cycles full of multiple decision makers, and our survey confirmed that creating content for multilevel roles is a top challenge for respondents (68%).

Spotlight

Oshkosh Defense

Oshkosh Defense delivers leading-edge tactical wheeled vehicles and life cycle sustainment services to military and security forces around the globe. For more than 98 years, Oshkosh has designed, tested and manufactured a robust portfolio of heavy, medium, light and highly protected military vehicles and technologies to support our customers’ missions.

OTHER WHITEPAPERS
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How Robotics-as-a-Service Can Help You Survive - and Thrive - During a Recession

whitePaper | September 16, 2022

Manufacturers have borne the brunt of financial pressure and consequences1 in previous recessions. Economic uncertainty brings a need to cut costs while improving efficiency and maintaining profits. Robotic automation can be a game changer for manufacturers by speeding up production and improving quality and accuracy, while also reducing operating costs, helping them stay competitive and keep their businesses afloat in a recession.

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ACCELERATING MANUFACTURING MODERNIZATION IN A POST-PANDEMIC WORLD

whitePaper | September 13, 2022

From big data to analytics and the Internet of Things, digital transformation is disrupting every aspect of the way manufacturers operate. Market leaders who embrace this change will come out on top. Those slow to react – whether they’re industry giants or niche players – will be left behind and may struggle to survive. Winners are harnessing the power of cloud and application technologies to become more agile and operate more efficiently. They’re leveraging emerging technologiesto deliver compelling customer experiences and launch innovative new services, as well as creating new business models to scale, grow, and stay ahead of the pack.

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Manufacturing 2022

whitePaper | March 12, 2022

Northeastern Pennsylvania (NEPA), which encompasses Northern I-81 Corridor communities such as Scranton, Pittston, Wilkes-Barre, and Hazleton, has a long history of supporting a diverse array of manufacturing operations.

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Smooth Surfaces for Additive Manufacturing

whitePaper | June 30, 2022

During application development, it is often the case that additive manufacturing and surface finishing processes are considered separately and sequentially. This leads to suboptimal results in terms of the final surface finish, as well as increased cost per part (CPP).

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Will Robotic Automation Lead to a Lights-Out-Warehouse

whitePaper | March 16, 2022

What is lights-out warehousing? The simple answer is a facility without people. One that relies entirely on automated equipment, to the point that no manual touches are necessary. With no employees required on the floor, operations do not need to turn the lights on, hence the term “lights-out warehousing.”

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State of the Market: The Critical Path to Digital Manufacturing

whitePaper | August 8, 2022

Similar to a perfect storm, manufacturers have been navigating a unique time of multiple challenges including supply-chain disruptions, economic uncertainties, and worker shortages. Digital transformation is supposed to ease these strains. Digitizing processes and adopting the right technologies can help achieve cost efficiencies, allow for scalability and growth, and overcome talent gaps

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Spotlight

Oshkosh Defense

Oshkosh Defense delivers leading-edge tactical wheeled vehicles and life cycle sustainment services to military and security forces around the globe. For more than 98 years, Oshkosh has designed, tested and manufactured a robust portfolio of heavy, medium, light and highly protected military vehicles and technologies to support our customers’ missions.

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