The People of the Manufacturing and Distribution Buyer Journey

June 3, 2019

Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The B2B journey isn’t identical to the B2C journey, and is much more complicated due to the number of decision makers involved.

Spotlight

GM Holden

The history of Holden dates back to 1856 when it started as a saddlery business in South Australia. Today Holden is one of only seven fully-integrated global General Motors operations that designs, builds and sells vehicles for Australia and the world. Holden has its headquarters in Port Melbourne, Victoria, with an engine manufacturing plant on-site and vehicle manufacturing operations in Adelaide, South Australia, and is represented by more than 230 dealerships nationally.

OTHER WHITEPAPERS
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Design for Manufacturing and Test

whitePaper | November 11, 2022

A common ‘Design for Excellence’ approach in any product design process is the ‘Design for Manufacturing’ which is simply to ensure the products are easier to be manufactured. A significant and important part of this approach is the ‘Design for Manufacturing Test’ concept. A final product that was manufactured but is difficult to test to effectively measure its quality and reliability before shipping out may result in disastrous consequences when these products fail out in the field, especially when the products are used in mission-critical industries such as the automotive industry.

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A Fresh Look At Industry 4.0 For Manufacturing

whitePaper | May 25, 2022

This white paper takes a fresh look at the vision for Industry 4.0 and suggests ways in which to take advantage of the broad view of the concept. Implementations of Industry 4.0 have mostly focused on using new technologies for economic benefits. Sustainability and social aspects have received less attention, despite their importance and potential for economic benefit as well, as we will show.

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Deck 7 Webinars and Virtual Events

whitePaper | January 1, 2020

If you recognize some of these challenges, download the Deck 7 Webinar & Virtual Events overview to see how we make it easy for busy marketers to run highly successful webinars and virtual events....

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AI in Manufacturing

whitePaper | February 21, 2023

Today’s markets are changing, as we’ve seen a catalyst in the number of artificial intelligence projects in the manufacturing industry, a global transformation is underway to empower manufacturing with AI. The manufacturing sector has high hopes for AI as it will be a pivotal technology to drive growth and innovation in the sector

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Smooth Surfaces for Additive Manufacturing

whitePaper | June 30, 2022

During application development, it is often the case that additive manufacturing and surface finishing processes are considered separately and sequentially. This leads to suboptimal results in terms of the final surface finish, as well as increased cost per part (CPP).

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Energy Efficiency Optimization for Industrial Plants: Monitoring Parameters and Supporting Tools

whitePaper | October 26, 2022

Reducing energy costs and optimizing production processes are among the key factors of a complete digital transformation for manufacturing companies. By adopting innovative smart manufacturing solutions, companies can increase machinery efficiency, improve their production cycles as well as increase product quality. IoT platforms have proven themselves to be supportive for monitoring industrial machine processes, thus, allowing quick recovery of investment, within months, in IoT technology. IoT platforms ensure greater production efficiency.

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Spotlight

GM Holden

The history of Holden dates back to 1856 when it started as a saddlery business in South Australia. Today Holden is one of only seven fully-integrated global General Motors operations that designs, builds and sells vehicles for Australia and the world. Holden has its headquarters in Port Melbourne, Victoria, with an engine manufacturing plant on-site and vehicle manufacturing operations in Adelaide, South Australia, and is represented by more than 230 dealerships nationally.

Events