The SiriusDecisions B-to-B Buying Decision Process Framework

July 8, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book How We Think, which was published in 1910. Since then, Dewey’s framework has been adapted many times, but the five basic stages of consumer decisions remain the same: problem/need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior.

Spotlight

Ultra Manufacturing

Mitchell Plastics is a leading tier one supplier of automotive interior mechanisms and decorative components. As a full service supplier we provide our customers with concept, design, and development services as well as full product testing and validation. Our broad array of in house manufacturing capabilities allows Mitchell Plastics to provide unparalleled vertical integration so that we can provide our customers best in class product cost and quality. The passion for product and process innovation is part of our culture. Every one of our 2200 team members is part of this process. It is this passion that keeps our team engaged to exceed our customers’ expectations.

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Spotlight

Ultra Manufacturing

Mitchell Plastics is a leading tier one supplier of automotive interior mechanisms and decorative components. As a full service supplier we provide our customers with concept, design, and development services as well as full product testing and validation. Our broad array of in house manufacturing capabilities allows Mitchell Plastics to provide unparalleled vertical integration so that we can provide our customers best in class product cost and quality. The passion for product and process innovation is part of our culture. Every one of our 2200 team members is part of this process. It is this passion that keeps our team engaged to exceed our customers’ expectations.

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