USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

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NextStep3D

NextStep3D BV, founded in 2013, supplies professional additive manufacturing (3D-printing) systems and advice in all the major production methodologies. As registered supplier for the leading producers we are able to meet your demand for functional prototypes and production parts.

OTHER WHITEPAPERS
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Are You Ready for Your Digital Transformation Journey?

whitePaper | May 18, 2023

Frost & Sullivan created this visual whitepaper to educate the industrial landscape on Industry 4.0. Frost & Sullivan leveraged its 60+ years of market intelligence experience and distinguished reputation in industrial technologies to illustrate and discuss why industrial organizations should seriously consider embarking on a digital transformation journey by providing insightful concepts, facts, and concrete quantitative and qualitative evidence. We will first set the context by providing a brief historical background, discussing the evolution and disruptions of the industrial and manufacturing realms, and clarifying terminology by elaborating on the digitization, digitalization, digital thread, digital transformation, and digital maturity concepts (which are often incorrectly used interchangeably).

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Compilation of Views on the Smart Manufacturing Industry

whitePaper | July 8, 2022

Manufactured goods are placed into products in multiple verticals. For example, a battery will be placed into an electric car or a magnet into an MRI machine in a hospital. Manufacturing, therefore, covers all industrial internet of things’ verticals, from smart cities, to automated vehicles to healthcare and mining. Not to mention the factories themselves. The GIO Smart Manufacturing Working Group was established to bring these threads together and examine factories, deployments and modes of manufacturing, from batch-size-one to discrete manufacturing and continuous-process manufacturing. Our focus so far has been in the factory, which will be discussed throughout this paper

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Connected machines

whitePaper | May 19, 2022

A connected machine ecosystem comprises industrial assets interlinked via software and intelligent technologies, to drive smarter and more agile decisions. Industry 4.0, a revolution driven by advancements in technology, integrates physical operations with smart digital technologies (such as AI, industrial IoT, blockchain, connectivity infrastructure, etc.) to create a more holistic, interconnected, and a cyber-physical system for manufacturers. A connected ecosystem, which enables industrial IoT (IIoT), acts as a building block for manufacturers in realizing the Industry 4.0 benefits.

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Autonomous vehicles have a lot to learn. We can help

whitePaper | May 21, 2020

That experience demands a platform supported by increased connectivity and cloud infrastructure. The industry will require immense computing and processing power for all the information that AVs rely on and will continue to rely on in a future with 5G.

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Accelerated API manufacturing by combining early-stage and late-stage process development

whitePaper | October 25, 2022

Traditionally, early-stage and late-stage process development have been done separately, with early-stage mostly focused on material production and late-stage on process intensification. As more molecules in development fall under an orphan or fast-track indication, the traditional approach of linear development stages can be counterproductive—not to mention expensive—due to investing resources in perfecting a process prior to early clinical phase success.

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Using Digital Networks to Drive Business Transformation in Automotive and Manufacturing

whitePaper | November 12, 2019

Today’s economies are changing dramatically, driven by developing and emerging markets, innovative products and business models, and the accelerated rise of advanced technologies, such as machine learning and artificial intelligence. Globally, the automotive and manufacturing segments have seen record-setting profits over the past decade-and also transformative change.

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Spotlight

NextStep3D

NextStep3D BV, founded in 2013, supplies professional additive manufacturing (3D-printing) systems and advice in all the major production methodologies. As registered supplier for the leading producers we are able to meet your demand for functional prototypes and production parts.

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