The Amazon Effect-How Manufacturers Can Gain Back Momentum

The “Amazon Effect.” It’s a term many have heard, but what does it mean? While it can mean different things to different people, in general, it refers to the phenomenon of how consumers interactions with Amazon are driving new expectations for how buyers and suppliers interact with businesses, including manufacturers.
With Amazon, we search for what we need and receive a listing of items with starred rankings alongside customer reviews. Once we decide to buy, we may purchase that product with Amazon One-Click if Amazon has our payment information on file. Once the order is placed, we receive a link to track the product from the moment the order is placed to the moment it’s received. Convenient, personalized, and frictionless. It’s exactly the type of experience customers want.