Tech experts urge manufacturers to adopt common B2C technology to avoid disappointing customers
themanufacturer | June 21, 2017
Thanks to the internet, modern e-commerce has drastically altered the way manufacturers interact with their client’s during the sales process. Everyone has been a consumer and consumer expectations in a B2C environment have had a knock on effect in the B2B environment. Buyers want to make purchases on their terms and at their convenience. But many manufacturers have been slow to react to this new opportunity and are now paying the penalty as their customers’…