Manufacturing Technology

Rockwell Automation Partners with BIC to Drive Digital Transformation and Efficiency through Plex MES

Rockwell Automation Partners with BIC to Drive Digital Transformation

Rockwell Automation, Inc., the world's largest company dedicated to industrial automation and digital transformation, today announced the successful one-year implementation of the Plex Manufacturing Execution System (MES) at BIC, a world leader in stationery, lighters, and shavers, at its plant in Bizerte, Tunisia.

BIC's primary business drivers for digitalization and transformation are the standardization of production processes and integration across machines, people, and business layers. Plex MES was selected for its broad functional scope and technical capabilities, with cloud-based Software as a Service solution offering comprehensive support to BIC's standardization process.

Malte Dieckelmann, Vice President of Enterprise Software Sales, EMEA, explains, "Our collaboration with BIC marks a major milestone in digitally transforming its manufacturing operations. By leveraging Plex MES, BIC can transition to a more efficient, standardized, and paperless system. This development not only improves operations but also aligns with our shared focus on innovation and efficiency."

The deployment of Plex MES began in 2020 with a pilot project at BIC's production facility in Bizerte, Tunisia. The Plex MES system offers live reporting, enabling real-time visibility, automation of data collection, and tracking of production KPIs. The benefits of this project include improved inventory control, waste reduction, reduced error from manual processing, and overall equipment efficiency (OEE). It has also allowed for the automation of production integration, a significant change for people on the shop floor.

Rogelio Demay, Senior Manager Information Technology Manufacturing, at BIC, states: "Our journey towards digital transformation is fundamentally about integrating people and technology to improve operations. The shift from a paper-based system to Plex MES has been a tremendous step towards self-sufficiency, enabling us to react swiftly to issues, drive continuous improvement, and ultimately enhance efficiency."

Plex MES also serves as a foundation for BIC's broader Smart Manufacturing Initiative, including the integration of additional elements within the factory to help shift from a paper-based system to Plex MES and support self-sufficiency with a 360-degree view of the factory floor.

Rockwell Automation has been a key partner in this initiative, supporting BIC's vision of connecting operational technologies and the IoT world, bridging the gap between these two spheres and seamlessly integrating them into the company's operations to provide one single source of truth for manufacturing data.

Demay adds, "We value our past while embracing innovation, with a focus on breaking down silos to integrate technology and people. We believe our people are the first factor for success and integrating MES with daily routines is our way forward to improve operational efficiency."

BIC is poised to continue this digital transformation beyond the Bizerte plant and Dafni Vakasi, Smart Manufacturing Manager at BIC described how this approach will be applied across the other BIC factories in Athens, Manaus, and Mexico with the Plex MES solution playing a major role in the journey. The expansion will also deliver benefits beyond BIC's factory walls, helping to integrate suppliers on one side and delivery on the other to fully realize the goals of Industry 4.0, including driving actionable insights from data to empower decisions. With Rockwell Automation's support, BIC's journey is set to revolutionize its operations and establish a new standard in the manufacturing industry.

About Rockwell Automation

Rockwell Automation, Inc., is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 28,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com.

About BIC

A world leader in stationery, lighters and shavers, BIC brings simplicity and joy to everyday Life. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable, essential products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide. Today, BIC products are sold in more than 160 countries around the world and feature iconic brands such as BIC Kids™, BIC FlexTM, BodyMark by BICTM, Cello®, Djeep, Lucky Stationery, Rocketbook, Soleil®, Tipp-Ex®, Us. TM, Wite-Out®, Inkbox and more. In 2022, BIC Net Sales were 2,233.9 million euros. The Company is listed on "Euronext Paris"," is part of the SBF120 and CAC Mid 60 indexes and is recognized for its commitment to sustainable development and education. It received an A- Leadership score from CDP.

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MaxLinear Launches Product Design Kit for Active Electrical Cables Using Keystone PAM4 DSP

MaxLinear | February 02, 2024

MaxLinear, Inc. a leading provider of high-speed interconnect ICs enabling data center, metro, and wireless transport networks, announced the availability of a comprehensive product design kit (PDK) to optimize performance and accelerate the time to market for high-speed Active Electrical Cables (AEC) using MaxLinear’s 5nm PAM4 DSP, Keystone. The PDK is a cost-cutting and time-saving tool for cable manufacturers who want to quickly integrate Keystone into their active electrical cables. MaxLinear’s Keystone PAM4 DSP offers a significant power advantage in AEC applications, which is increasingly becoming a critical factor for hyperscale data centers. The use of 5nm CMOS technology enables designers and manufacturers to build high-speed cables that meet the need for low power, highly integrated, high performance interconnect solutions that will drive the next generation of hyperscale cloud networks. Manufacturers taking advantage of MaxLinear’s PDK to optimize cable designs using Keystone PAM4 DSP will gain a distinct advantage over competitor solutions when trying to maximize reach and minimize power consumption. The PDK makes Keystone easy to integrate with strong applications support, multiple tools to optimize and monitor performance, and reference designs (SW and HW) to accelerate integration. Sophisticated software allows for quick design optimization for the lowest possible power consumption and maximizing cable reach. Cable designers can constantly monitor performance, route signals from any port to any port, and take advantage of hitless firmware upgrades. “MaxLinear is focused on providing not only industry-leading interconnect technologies but also a comprehensive suite of tools to support our manufacturing and design partners,” said Drew Guckenberger, Vice President of High Speed Interconnect at MaxLinear. “Our development kit for our Keystone products provides them with a path to take products to market more quickly and more cost-effectively.” Active electrical cables (AECs) are revolutionizing data center connections. Unlike passive cables, they actively boost signals, allowing for longer distances (up to 7 meters for 400G), higher bandwidth, and thinner, lighter cables. This makes them ideal for high-speed applications like top-of-rack connections (connecting switches to servers within the same rack); direct digital control (enabling flexible interconnectivity within racks and across rows); and breakout solutions (splitting high-speed connections into multiple lower-speed channels). The high-speed interconnect market – which includes active optical cables, active electrical cables, direct attach copper cables, and others – is expected to grow to $17.1B by 2028, up from $10.7B in 2021 according to a market forecast report from The Insight Partners. The Keystone Family The Keystone 5nm DSP family caters to 400G and 800G applications, featuring a groundbreaking 106.25Gbps host side electrical I/O, aligning with the line side interface rate. Available variants support single-mode optics (EML and SiPh), multimode optics and Active Electrical Cables (AECs), offering comprehensive solutions with companion TIAs. Host side interfaces cover ethernet rates of 25G, 50G, and 100G per lane over C2M, MR, and LR host channels. The line side interfaces, tailored for 100G/λ DR, FR, and LR applications, also support these rates. These devices boast extensive DSP functionality, encompassing line-side transmitter DPD, TX FIR, receiver FFE, and DFE. With exceptional performance and signal integrity, these DSPs occupy a compact footprint (12mm x 13mm), ideal for next-gen module form-factors like QSFP-DD800 and OSFP800. Additionally, they are available as Known Good Die (KGD) for denser applications, such as OSFP-XD. About MaxLinear, Inc. MaxLinear, Inc. is a leading provider of radio frequency (RF), analog, digital, and mixed-signal integrated circuits for access and connectivity, wired and wireless infrastructure, and industrial and multimarket applications. MaxLinear is headquartered in Carlsbad, California. MaxLinear, the MaxLinear logo, any other MaxLinear trademarks are all property of MaxLinear, Inc. or one of MaxLinear's subsidiaries in the U.S.A. and other countries. All rights reserved.

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