New Balance and Formlabs collaborate on 3D printing platform

Footwear company New Balance has announced the launch of a 3D printing platform known as TripleCell, in collaboration with 3D printing firm Formlabs. TripleCell technology will be incorporated in its 990 Sport and FuelCell Echo products, with the former launched on 28 June and the latter launching 15 September. 3D printing is changing how companies approach manufacturing, with this announcement New Balance is pioneering localized manufacturing, said Dávid Lakatos, Chief Product Officer of Formlabs. By eliminating the dependence on molds and direct printing for both prototyping and production, their team shifts from months to hours in the development and production cycles. We’re moving towards a world where design cycles are closing in on the whim of the consumer and it’s exciting to be on the frontlines of this with New Balance.