MINI to increase customer personalisation via 3D printing

MINI is turning to 3D printing technology to offer its customers a wider range of personalization options. MINI announced that it will be offering a new service for its customers, allowing them to customise their new rides even more. Since customisation is an intricate part of MINI’s business model, the British company is known for its diverse offerings in the field, this was big news for its fans. The upgrade package includes 3D-printed side indicator inlays and dashboard trim, as well as personalized sill plates and LED puddle lights. The indicator inlays and dashboard facia come in one of five colors and can display text, simple images, and textured patterns, or one of a small selection of cityscapes. Using a laser etching technique, meanwhile, the illuminated sill plates can present text in the owner’s handwriting, basic graphics and even star constellations. Additionally, when the doors are opened, the puddle lights project personalized text onto the ground.