Is Data Changing the Way You do Business? It Should be!

Whether manufacturers like it or not, everyone is operating in a data driven world today. And when businesses learn how to properly leverage it, data has the potential to change every aspect of how a business functions. And in some instances, the level of change can be quite dramatic.

Consider, for instance, how data is impacting customer engagement. Manufacturers have traditionally sold through established channels and distribution partners. However, as David Harrelson, vice president of digital customer experience at Capgemini in North America tells IndustryWeek, shifts in the global “tectonic business plates” over the past decade have created customer experience imperatives forcing change to the traditional B2B go-to-market (GTM) paths.