Digital Breakthrough: accelerating productivity growth without betting the company

Steven Barr and Ravi Gidoomal reflect on experiences at the front line of digital, with SME manufacturers and their customers, and discuss the importance of collaboration. Are you struggling to make the business case add up for digital technologies? Maybe you see the potential but the reality of business-as-usual means project digital is on hold. The customer may be king but cash flow has more day-to-day influence on what you do. You are not alone. We have been privileged to work with many ambitious companies and to see them grow. Looking from the outside in, we have seen how they can use digital technologies in ways that make good business sense for their particular situations and opportunities.