African-American Millennials to Claim Stake in Apparel Market Share amid COVID-19

Since the spread of COVID-19, China has had difficulty keeping a positive business image. Many nations and companies have been looking for manufacturing alternatives outside of China. As COVID-19 continues to shake up the apparel manufacturing sector, two African-American millennials hope to claim their stake in market share. The Kassa Trade Organization, or Kassa Trade, was founded in early 2020 with the goal of bringing apparel manufacturing into the 21st century.

Kassa Trade works directly with factories, in South America, so that they are able to minimize costs and provide lower prices to retailers and designers who need inventory. Retailers who have worked with Kassa Trade have the ability to refill their previous orders via text message, making the process quick and simple.

"We saw too many issues with how small-to-medium-sized retailers purchased their inventory," says Bowei Oki, Vice President and Co-Founder. "Retailers are overpaying wholesalers to attain their products. Retailers who attempt to reach out to factories directly, typically do it via Alibaba. The ability to communicate and gauge quality on Alibaba can be difficult. We wanted to make the process simple and remove the headache."