3 Trends Agriculture Equipment Manufacturers Should Be Ready For

Equipment purchasing decisions will be driven more by the bottom line than by brand loyalty, tractors and harvesters will look more like computers, and data will drive productivity more than ever before.
These are just a few of the realities that equipment manufacturers will have to contend with over the next 25 years, according to an AEM research report written by the Context Network.
"We launched this research project in order to examine the broader trends with which our members will have to contend, and to help them better prepare to compete in the marketplace of the future," says Curt Blades, AEM's senior vice president of agriculture services. "It would be to every manufacturer's benefit to sit up and take note of these industry-shaping trends."