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EVENTS
EXPOMAFE 2019
EXPOMAFE 2019
May 04-08, 2021
The official metalworking industry trade show represents the market's developments in pursuit of technology along with the the latest and greatest in industry solutions. EXPOMAFE is the right opportunity for your company to create business, prospect for new customers, present existing products a...

Equipment & Manufacturing West Africa
EQUIPMENT & MANUFACTURING WEST AFRICA
April 27-29, 2021
The Equipment & Manufacturing West Africa  Exhibition and Co-Located Events will serve as a professional business platform for manufacturers and business operators involved throughout the  supply chains from west Africa. The event gives you the opportunity to showcase new & innovat...

Houstex
HOUSTEX
February 23-25, 2021
HOUSTEX has been good for us. We’ve gotten quite a bit of traffic at our booth. We’ve seen a lot of our current customers, but we were very excited to see a lot of new customers come by. Even our competitors came by the booth. We’ve shared a little bit with them, they’ve shar...

THOUGHT LEADERS

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Q&A With Emily Desimone, Director Of Global Marketing At SLM Solutions

December 15, 2020 / Media 7
SHARESHARESHARE
Emily DeSimone, Director of Global Marketing at SLM Solutions, is an innovative and results-driven marketer with a passion for value-ad product innovation. Her trick for revenue growth includes working collaboratively with executives, product marketing and sales to create and execute innovative programs across the channel.

MEDIA 7: What encouraged you to pursue a career in marketing?
Emily DeSimone: Initially, I wanted to pursue event marketing in order to travel, but I fell in love with applying data to make informed decisions. Marrying the art and science of marketing, it’s all about using data and technology to reach the right people with the right message. It’s a perfect union. If any part of that is misaligned, you will see it in the reporting and analytics.

M7: SLM Solutions became the first manufacturer to offer overlapping multi-laser machines. How has the market evolved over the years?
ED: SLM Solutions commercial portfolio of solutions has evolved based on customer demands and market data. It is deliberate decisions on which primal programs within R&D get commercialized in order to better support our customers and their production.

I believe the most enticing thing about joining SLM Solutions is the pipeline of innovation and how that will better serve our customers and their production needs. It gives me quite a bit of confidence in our message because we aren’t just commercializing a product that we haven’t defined a fit for, everything that is coming to market is for a need.

Speak to the customer. The great thing about customers is they are always willing to speak their mind.



M7: What are the different industries for which SLM Solutions provides machines, materials, and services?
ED:
SLM Solutions focuses on four key pillars on which our product portfolio is designed, they include: productivity, open architecture, reliability, and safety. As a holistic approach, these key considerations in the purchasing process enable us to support aerospace and defense, automotive, energy, healthcare, tooling, and academia and research.

M7: What strategies help you to research about regional and local market trends in particular demographics?
ED:
Speak to the customer. The great thing about customers is they are always willing to speak their mind. I think the most genuine yet successful reaction, is to first, listen, and second, to act. Good or bad, if you don’t do anything with the information you have been provided, you aren’t helping any organization progress in its success.

Appreciate the foundation in which you have been taught, but always be willing to pivot.


M7: How do you see the role of Director of Marketing changing, and what advice do you have for new marketing enthusiasts?
ED:
Appreciate the foundation in which you have been taught, but always be willing to pivot. The principal marketing tactics in which we’ve all learned, did not perform for this year’s test. Traditionally, I would say the Director is someone that has gotten to where they are based on, his or her individual performance. I would say today, my success has been because of team accomplishments. Surround yourself with people who are better than you in a particular skill set. I hire where my weaknesses are and I think that’s what makes our team so powerful.

M7: How has the COVID-19 pandemic affected your work - what day to day processes have you had to re-tool to be able to pull them off remotely?
ED:
The most difficult challenge was navigating a virtual environment as a substitute for in-person trade shows. In a CapEx business, you rely heavily on trade shows as mainstream for lead gen. However, when faced with a challenge, we pivot. We elevated our presence digitally, re-did our website to encourage a better user interface mapping to a suggested customer journey, and launched a new product digitally. Also, it’s important for our team to feel connected so we made it a rule that when we have meetings, we are enabling video to simulate what an in-person collaborative environment would feel like.

Don’t be afraid to go outside of your industry to learn best practices, there might be something that surprises you or inspires you to try in your line of work.



M7: Knowing what you know now, what advice would you give your younger self?
ED:
Do your best. If you did your best, that’s all you could give. When I was younger and still today, I need to remind myself that if a scope of a project looks incredibly daunting, just take it one step at a time, because you know you’re going to accomplish everything and you just need to start it. Don’t be afraid to go outside of your industry to learn best practices, there might be something that surprises you or inspires you to try in your line of work. There’s activity and achievement, make sure what you are doing is helping the betterment of the organization.


About SLM Solutions


As the pioneer of the Selective Laser Melting process, our company focuses on the development and distribution of the most innovative, production-oriented metal additive manufacturing systems. Our focus is to be a leader in product performance and innovation and for you, as our customer, to benefit from that approach.

As part of our commitment, the SLM® team utilizes our engineering facilities around the world to foster collaboration on metal AM projects and help scale our users to series production. SLM Solutions provides consultation, installation, maintenance, training, and other learning opportunities for customers to harness the capabilities and exercise best practices with selective laser melting.

SPOTLIGHT

SLM Solutions, headquartered in Luebeck, Germany, is a leading provider of metal-based additive manufacturing technology also commonly referred to as 3D printing. The company's shares are traded on the Prime Standard of the Frankfurt Stock Exchange. SLM Solutions focuses on the development, assembly...

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SLM Solutions is working with Honeywell Aerospace to qualify new additive manufacturing parameters that facilitate 3D printing at increased layer thicknesses. The partnership will see Honeywell Aerospace commence qualification efforts for the additive manufacture of parts at layer thicknesses of 60 and 90 micron. Honeywell will deploy the quad-laser SLM 500 platform and use SLM Solutions’ standard aluminium parameter sets to complete material qualification. It is believed enabling the addi...
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DyeMansion has announced YUNS as the first authorised reseller of its additive manufacturing post-processing equipment in China. All three products currently in the Munich-based vendor’s Print-to-Product portfolio will be distributed by YUNS, who will also be able to offer technical service and customer support. YUNS is based in Beijing and has been in operation since 2015. It offers Chinese customers a host of 3D printing and 3D scanning technologies, with products from leading brands lik...
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Rolls Royce is ramping up its additive manufacturing capabilities with the adoption of SLM Solutions metal AM technology. The engineering giant is said to be leveraging the German 3D printing leader’s large SLM 500 quad-laser systems for the manufacture of aerospace components and is also joining SLM’s beta customer programme for future developments. Meddah Hadjar, CEO of SLM Solutions Group AG commented: “Rolls-Royce is very advanced in additive layer manufacturing, with a sta...
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SLM Solutions and Identify3D are to productize their joint developments around data protection and licensing in order to secure intellectual property. The pair first partnered almost 12 months ago with an agreement that Identify3D would supply a solution for data protection and contractual and manufacturing licensing from design through to production on SLM Solutions additive manufacturing platforms.
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From BMW’s optimized fixture for its i8 Roadster’s soft top to XEV’s eclectic car or Volkswagen’s manufacturing aids, 3D printing has found itself an application in just about every aspect of the automotive production line. Now, a high-performance sports car manufacturer, Bugatti has detailed how it has been applying metal additive manufacturing for a number of functional components.
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Sigma Labs has been named as a member of Fraunhofer IAPT’s Additive Alliance, which aims to drive the additive manufacturing sector forward through shared knowledge.
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Orbex, a UK-based spaceflight company, has 3D printed a rocket engine in a single piece on SLM Solutions SLM 800 metal additive manufacturing platform. The engine has been designed for the company’s environmentally friendly Prime rocket which was introduced at the opening of Orbex’s new headquarters in Forres, Scotland.
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VIBA, a French manufacturer of limited edition bikes, has redesigned a classic motorbike using 3D printed parts. The project was completed in collaboration with German metal 3D printing specialists, SLM solutions and Rolf Lenk.
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The Barnes Group Advisors and SLM Solutions North America have partnered to offer training in additive manufacturing (AM). The companies signed a Memorandum of Understanding last month and are hoping to address an identified knowledge gap around AM technologies in a bid to educate potential customers so they can feel more assured about their investing in the technology.
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Ahead of RAPID + TCT next week, digital supply chain software provider, Identify3D has announced a collaboration with SLM Solutions to deliver end-to-end data protection coupled with contractual and manufacturing licensing for its metal 3D printing systems.
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SPOTLIGHT

SLM Solutions, headquartered in Luebeck, Germany, is a leading provider of metal-based additive manufacturing technology also commonly referred to as 3D printing. The company's shares are traded on the Prime Standard of the Frankfurt Stock Exchange. SLM Solutions focuses on the development, assembly...

RESOURCES

EVENTS

EXPOMAFE 2019
EXPOMAFE 2019
May 04-08, 2021
The official metalworking industry trade show represents the market's developments in pursuit of technology along with the the latest and greatest in industry solutions. EXPOMAFE is the right opportunity for your company to create business, prospect for new customers, present existing products a...

Equipment & Manufacturing West Africa
EQUIPMENT & MANUFACTURING WEST AFRICA
April 27-29, 2021
The Equipment & Manufacturing West Africa  Exhibition and Co-Located Events will serve as a professional business platform for manufacturers and business operators involved throughout the  supply chains from west Africa. The event gives you the opportunity to showcase new & innovat...

Houstex
HOUSTEX
February 23-25, 2021
HOUSTEX has been good for us. We’ve gotten quite a bit of traffic at our booth. We’ve seen a lot of our current customers, but we were very excited to see a lot of new customers come by. Even our competitors came by the booth. We’ve shared a little bit with them, they’ve shar...