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What If Elon Musk Took Manufacturing Cars Seriously?

February 07, 2019 / Jeffrey Liker

Tesla is one of the most amazing success, and failure, stories in the history of automotive. There were a good many mavericks who tried to revolutionize auto, only to fail dramatically, such as the Tucker 48. But Tesla was even more bold, forging a new automotive segment, and just as it appears to be headed for free fall it magically rises to a new level of performance. 
The ups and downs of its stock price are also becoming legendary. Just as the short sellers are beginning to gloat over a major drop in Tesla’s price, just as steep a jump in prices will occur, sometimes in the same week. A plot of stock price over time looks like the Swiss Alps.