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Purell Manufacturer Sued for Misleading Claims on Effectiveness

March 17, 2020 / IndustryWeek

A series of individual and class-action lawsuits have been filed against GOJO Industries, claiming that the manufacturer of Purell made unsubstantiated claims about the effectiveness of its hand sanitizer. The latest suit, issued March 13 in the federal court for the Northern District of Ohio, specifically identifies Purell’s marketing claim that it kills 99.9% of illness-causing germs as misleading and seeks damages for all consumers who have purchased Purell who relied upon the product’s packaging and marketing materials. In a February statement following the first lawsuits, GOJO CEO Carey Jaros called the complaints without merit. On January 17, the Food and Drug Administration issued a letter to GOJO, warning that the language used on websites and social media accounts used to promote Purell was misleading. Specifically, the FDA warned that Purell, legally considered an over-the-counter drug, shouldn’t be marketed alongside claims that it reduces infections.