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Alibaba Seeks to Expand its Offline Footprint Through New Garment Manufacturing Division

November 11, 2020 / Bhushan Salkar

As most organizations race to develop their online presence, Alibaba is effectively trying to grow its disconnected impression through its new manufacturing division, Xunxi.

The Chinese tech giant as of late opened three new “smart” factories obliging on the web marks that need to support their manufacturing abilities. The activity is being controlled by Xunxi related to Alibaba's eCommerce site Taobao, as indicated by Reuters.

“A lot of these small and medium-sized brands, their advantage is that they can adapt to changes in the market and meet consumer demand, but their disadvantage is in manufacturing, because their technology and skills are limited,” Xunxi CEO Alain Wu told Reuters at a media event for Alibaba’s mammoth annual shopping event, Singles’ Day.

Alibaba plans to grow the division by getting companies to use its services and learning which of its technologies can be scaled up, rather than just building more factories, said Reuters, citing Wu.

China's Singles' Day, which is planned for Nov. 11, is a 24-hour shopping long distance race that flaunts the greatest deals on earth of any day of the year. An ongoing review of Chinese buyers by AlixPartners found that while customers have supported purchasing Chinese merchandise this year for energetic reasons, unfamiliar retailers ought to likewise appreciate the help of a sound deal.

Notwithstanding garment plants, Alibaba likewise works a 100 or more store market chain called Freshippo, alongside a lodging and shopping center in Hangzhou, China. The aggregate has additionally dispatched an item sourcing and data analytics administration for accommodation stores, as indicated by Reuters.