The shift to servitization for SME food and drink manufacturers
January 10, 2019 / Maddy White
If you attend a wine tour or cocktail masterclass that revolves around a certain brand, would your loyalty to that brand be stronger? Probably. SME food and drink manufacturers are shifting toward a servitized approach and this is strengthening their customer relationships.
Restaurants, tours and taprooms are services increasingly being offered by SME food and drink manufacturers, as the shift to servitization in these businesses increases. Distilleries, breweries, food manufacturers and wineries have all seen a move toward service-based business models. It makes sense. This encourages brand loyalty, enables access to new revenue streams and strengthens existing customer relationships.