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7 Ways to Adapt Your Manufacturing Business Model

November 01, 2018 / AEM

Before she became a strategy consultant to Netflix, Robbie Kellman Baxter says she was already a member-and a really big fan.
This was before the company pioneered streaming media and became one of the largest producers of original programming in the world. Back then, Netflix just sent DVDs to subscribers in the mail-but Baxter says there’s an important lesson for equipment manufacturers in their business model.
“They were focused on doing one thing really well for their customers, and they were focused on doing it forever,” Baxter says.