Unilever moves Dove to 100% recycled plastic bottles

Unilever is positioning beauty brand Dove to address plastic waste through a combination of alternative packaging materials, recycled plastic and investing in refill technology. Supporting Unilever’s recently announced goals on plastic reduction across the business, Dove has opted for long-term initiatives rather than one-off limited editions to ensure a greater and sustained impact. In a move that will reduce more than 20,500 tonnes of virgin plastic from its portfolio per year, and support the creation of a circular plastics economy, Dove is making some significant changes to packaging and products. As one of the biggest known reduction plans of its kind in the beauty industry, the amount of virgin plastic Dove will save globally per year would be enough to circle the Earth 2.7 times. The new commitments are part of Dove’s 2025 pledge to reduce plastic waste, which will see the brand avoid the use of more than 20,500 tonnes of virgin plastic globally per year.