MANUFACTURING TECHNOLOGY

Siskin Enterprises Extends Warranty Offerings and Introduces PermaPlate Furniture

Siskin Enterprises | December 30, 2021

Siskin Enterprises Extends Warranty
On December 29th, Siskin Enterprises and PermaPlate announced the launch of PermaPlate Furniture. PermaPlate Furniture will provide novel administrative and protection plan solutions for the furniture sector.

Since 2016, the number of furniture stores has been stable. Nevertheless, merchants have lately faced increased COVID-related expenditures, prompting them to explore alternative income streams to offset operational expenses. PermaPlate Furniture will provide these retailers with best-in-class sales assistance by providing free warranty knowledge, sales associate training, in-store and online marketing creatives, and account management assistance that small-to large-scale furniture stores and e-commerce merchants desperately need.

"We are excited about this addition to the PermaPlate line, as we know that innovation in service and retaining customers is financially critical for all retailers,We wanted to design a different experience for furniture retailers and their valued customers, and we had a unique opportunity to design a solution that redefined how customers perceived furniture service contract plans, and more importantly, how their plans could be priced and how claims could be adjudicated."

-Tom Scott, Managing Director, PermaPlate Furniture

PermaPlate undertook considerable internal research into the furniture warranty market to provide a fresh retail experience for its customers over the last year. They conducted in-depth interviews with various merchants, consumers, furniture makers, component suppliers, and service professionals. Not only did the team compare key indicators to score current furniture warranty providers, but they also looked at published warranty retail rates (in-store and online), how customers were purchasing protection plans, the level of service, the provider's terms and conditions, and customer reviews, to name a few key categories.

 "PermaPlate Furniture will complement our core services as an appearance protection warranty administrator and will offer a feasible solution for furniture retailers and, most importantly, to their valued customers." This is an opportunity to provide much-needed innovations for an important economic industry. The furniture industry generates more than $55 billion in annual revenue, employs more than 225,000 people in the United States, and services millions of customers each year.

-PermaPlate President John Nisson

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Spotlight

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