Aptean Launches Integrated CRM and Industrial Manufacturing ERP

Aptean | October 04, 2021

Aptean Launches Integrated CRM and Industrial Manufacturing ERP
Aptean, a global provider of mission-critical enterprise software solutions, announced the launch of a new integrated offering joining its Customer Relationship Management (CRM) software and Aptean Industrial Manufacturing ERP Made2Manage Edition. The integration of the CRM and Enterprise Resource Planning (ERP) will enable customers to centralize data and decrease the likelihood of errors that can result from switching between platforms.

In the industrial manufacturing industry, buyer journeys can be complex. To effectively nurture relationships, industrial manufacturers need a CRM that can store customer interactions at every touchpoint, over time, in one central location. Aptean’s integrated CRM and Industrial Manufacturing ERP helps manufacturers improve their customer service by creating an easier way to access customer data as well as orders, timelines, complaints and follow-ups.

The integrated CRM and ERP solution is cloud-based and delivers benefits, including:
  • Ability to monitor and store all customer interactions in one central location accessible to all internal stakeholders regardless of device or location.
  • Access to rich marketing campaign performance and sales lead data that can help production anticipate demand to forecast schedules and maintain optimized inventory levels.
  • Improved customer experience and relationships, streamlined internal processes and enhanced productivity.

Growing and serving a manufacturing business requires unique processes and data,With this new integration between Aptean CRM and Aptean Industrial Manufacturing ERP Made2Manage Edition, we’ve delivered a much more efficient and effective way to help our customers in this important sector maximize efficiencies, gain holistic views of data and improve customer experience and service levels.

Marianne Chikos, Senior Vice President of Customer Operations at Aptean

About Aptean
Aptean is one of the world’s leading providers of purpose-built, industry-specific software that helps manufacturers and distributors effectively run and grow their businesses. With both cloud and on-premise deployment options, Aptean’s products, services and unmatched expertise help businesses of all sizes to be Ready for What’s Next, Now®. Aptean is headquartered in Alpharetta, Georgia and has offices in North America, Europe and Asia-Pacific.

Spotlight

It all ties together. You want your sales reps to behave a certain way and close a certain amount of deals in specific verticals that match your company’s 3- and/or 5-year vision, but the systems you currently have in place to drive this behavior are not working for any number of reasons. Most likely, they’re too slow. Or too complicated. Or not scalable. Almost certainly, it’s at least one of the above—if not all three. Growing companies, especially enterprises, need big solutions to handle their sales operation’s size and complexity.

Spotlight

It all ties together. You want your sales reps to behave a certain way and close a certain amount of deals in specific verticals that match your company’s 3- and/or 5-year vision, but the systems you currently have in place to drive this behavior are not working for any number of reasons. Most likely, they’re too slow. Or too complicated. Or not scalable. Almost certainly, it’s at least one of the above—if not all three. Growing companies, especially enterprises, need big solutions to handle their sales operation’s size and complexity.

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