Spark Media Solutions, LLC

sparkmediasolutions.com

B2B content marketing agency for the tech industry. Content marketers that have perfected the model of building influencer relations through content. When dedicated to building an editorial voice, our clients have become the leading corporate media brand for their industry. We've worked with companies such as HP, IBM, Oracle, Microsoft, Juniper Networks, Symantec, Indycar, LinkedIn, Citrix, IDG, Dice, and many more. Our most popular service is live event reporting and production.

C-Suite On Deck

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Q&A with David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions

MEDIA 7 | November 7, 2019

David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions is a veteran tech journalist and founder of Spark Media Solutions. He’s been the creative director, producer, voice, and face of many content marketing campaigns for a number of Fortune 1000 B2B tech companies. MEDIA 7: What part of your background, personality, experience, or skill set makes you a particularly effective content marketing professional? DAVID SPARK: • Veteran technology journalist (worked across all media) • Former advertising exec • Former standup comedian and comedy writer M7: What inspires you to come up with new ideas for blog posts, campaigns, tech, and media podcasts? DS: Inspiration is dependent on the project, the output, and the medium. But in general, I’m inspired by finding a topic/question that the audience will eagerly want to answer. Two of our most popular examples: CISO Series – This is a media channel we started in October 2018 that we tout as couples counseling for security practitioners and vendors. We have such a passionate audience that they’re submitting a steady flow of questions, commentary, and games for our two podcasts. The CISO Series has provided the forum for our audience to be inspired. “Man on the street” videos – It’s our most popular video format. We’ve produced close to 200 of these and my goal with these videos is to come up with a question where the first reaction is to laugh and then an eagerness about responding. It could be a challenge question (e.g., “What would happen if you left your mobile phone at home for an entire day?”, or something completely inappropriate for the environment (e.g., asking “What’s Your Password?” at a security confer

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Events

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LEAN MANUFACTURING IN A DIGITAL WORLD

IndustryWeek | March 12, 2020

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It’s a question that crops up with amazing regularity: What’s next after lean manufacturing? It’s an odd inquiry, really, because it implies that you finish lean or toss it aside in favor of the next big thing. It suggests that the idea of removing waste, improving flow and maximizing customer value is out of vogue. It nearly proposes that lean-a term coined in the ancient past, meaning more than 30 years ago-is an old-fashioned notion with no current relevance. And now it&rsqu...

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LION ELECTRIC ANNOUNCES PRODUTION OF FIRST PROPRIETARY LITHIUM-ION BATTERY PACK AT ITS BATTERY MANUFACTURING FACILITY

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The Lion Electric Company, a leading manufacturer of all-electric medium and heavy-duty urban vehicles, today announced that it has completed production of its first lithium-ion battery pack at the company's battery manufacturing facility located in Mirabel, Quebec. Final certification of the first battery pack is expected in the first quarter of 2023, followed by a gradual ramp up of production in 2023. The first batteries produced in Mirabel will power the Lion5 truck and the LionAmbulance...

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INNODISK PROVES AI PROWESS WITH LAUNCH OF FPGA MACHINE VISION PLATFORM

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Innodisk, a leading global provider of industrial-grade flash storage, DRAM memory and embedded peripherals, has announced its latest step into the AI market, with the launch of EXMU-X261, an FPGA Machine Vision Platform. Powered by AMD's Xilinx Kria K26 SOM, which was designed to enable smart city and smart factory applications, Innodisk's FPGA Machine Vision Platform is set to lead the way for industrial system integrators looking to develop machine vision applications. ...

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BOMBARDIER NEGOTIATING SALE OF TRANSPORTATION DIVISION TO ALSTOM

Bombardier | February 19, 2020

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Bombardier has announced a strategic decision to focus exclusively on business aviation and plans to accelerate its deleveraging through the sale of its rail business. Going forward, we will focus all our capital, energy and resources on accelerating growth and driving margin expansion in our market-leading $7.0bn business aircraft franchise, said Alain Bellemare, President and Chief Executive Officer, Bombardier Inc. With a stronger balance sheet after the completion of this transaction, an ind...

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LEAN MANUFACTURING IN A DIGITAL WORLD

IndustryWeek | March 12, 2020

It’s a question that crops up with amazing regularity: What’s next after lean manufacturing? It’s an odd inquiry, really, because it implies that you finish lean or toss it aside in favor of the next big thing. It suggests that the idea of removing waste, improving flow and maximizing customer value is out of vogue. It nearly proposes that lean-a term coined in the ancient past, meaning more than 30 years ago-is an old-fashioned notion with no current relevance. And now it&rsqu...

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LION ELECTRIC ANNOUNCES PRODUTION OF FIRST PROPRIETARY LITHIUM-ION BATTERY PACK AT ITS BATTERY MANUFACTURING FACILITY

LION ELECTRIC | December 22, 2022

The Lion Electric Company, a leading manufacturer of all-electric medium and heavy-duty urban vehicles, today announced that it has completed production of its first lithium-ion battery pack at the company's battery manufacturing facility located in Mirabel, Quebec. Final certification of the first battery pack is expected in the first quarter of 2023, followed by a gradual ramp up of production in 2023. The first batteries produced in Mirabel will power the Lion5 truck and the LionAmbulance...

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Manufacturing Technology

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Innodisk | November 24, 2022

Innodisk, a leading global provider of industrial-grade flash storage, DRAM memory and embedded peripherals, has announced its latest step into the AI market, with the launch of EXMU-X261, an FPGA Machine Vision Platform. Powered by AMD's Xilinx Kria K26 SOM, which was designed to enable smart city and smart factory applications, Innodisk's FPGA Machine Vision Platform is set to lead the way for industrial system integrators looking to develop machine vision applications. ...

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BOMBARDIER NEGOTIATING SALE OF TRANSPORTATION DIVISION TO ALSTOM

Bombardier | February 19, 2020

Bombardier has announced a strategic decision to focus exclusively on business aviation and plans to accelerate its deleveraging through the sale of its rail business. Going forward, we will focus all our capital, energy and resources on accelerating growth and driving margin expansion in our market-leading $7.0bn business aircraft franchise, said Alain Bellemare, President and Chief Executive Officer, Bombardier Inc. With a stronger balance sheet after the completion of this transaction, an ind...

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Resources

Events

C-Suite On Deck

Responsive image

Q&A with David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions

MEDIA 7 | November 7, 2019

David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions is a veteran tech journalist and founder of Spark Media Solutions. He’s been the creative director, producer, voice, and face of many content marketing campaigns for a number of Fortune 1000 B2B tech companies. MEDIA 7: What part of your background, personality, experience, or skill set makes you a particularly effective content marketing professional? DAVID SPARK: • Veteran technology journalist (worked across all media) • Former advertising exec • Former standup comedian and comedy writer M7: What inspires you to come up with new ideas for blog posts, campaigns, tech, and media podcasts? DS: Inspiration is dependent on the project, the output, and the medium. But in general, I’m inspired by finding a topic/question that the audience will eagerly want to answer. Two of our most popular examples: CISO Series – This is a media channel we started in October 2018 that we tout as couples counseling for security practitioners and vendors. We have such a passionate audience that they’re submitting a steady flow of questions, commentary, and games for our two podcasts. The CISO Series has provided the forum for our audience to be inspired. “Man on the street” videos – It’s our most popular video format. We’ve produced close to 200 of these and my goal with these videos is to come up with a question where the first reaction is to laugh and then an eagerness about responding. It could be a challenge question (e.g., “What would happen if you left your mobile phone at home for an entire day?”, or something completely inappropriate for the environment (e.g., asking “What’s Your Password?” at a security confer

Read More