Aberdeen provides intent-based marketing and sales solutions that deliver performance improvements in advertising click through rates and sales pipeline resulting in a measurable ROI. Our intent data is the largest scale, most accurate and highly targeted in the market. We don’t force clients to buy more software; our products plug into clients’ existing marketing and sales tech stack via data feeds, embedded analytics and apps. For clients seeking a full service approach, we offer intent targeted advertising and cost per lead programs.

C-Suite On Deck

We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and ...

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ABERDEEN BEHAVIORAL TECHNOGRAPHICS IS NOW LIVE

Aberdeen | September 23, 2019

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Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install technographic data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage. In numerous tests, Aberdeen Behavioral Technographics has proven to ...

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ABERDEEN DEMONSTRATES ROI OF CONTENT FOR CX

Aberdeen | September 23, 2019

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Aberdeen, a research firm and intent-based sales and marketing solutions provider, supported by Kapost, recently released new research showing best-in-class B2B firms significantly benefit by executing on consistent, intentional content strategies supporting end-to-end customer experience. Best-in-Class firms see 48% greater customer lifetime value and nearly 300% greater year-over-year improvement in customer effort scores. The considered purchase process today is long and involves a large grou...

Read More

UNLOCKING DATA VALUE IN MANUFACTURING

IndustryWeek | January 14, 2020

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Nearly three-quarters of manufacturing managers worldwide consider data sharing to improve their operations. In a recent study, the World Economic Forum, in collaboration with Boston Consulting Group, entitled Share to Gain: Unlocking Data Value in Manufacturing, examined the opportunities associated with data sharing in manufacturing and the enablers for building successful data-sharing ecosystems. Although manufacturers are making strides in applying data-driven technologies, most focus on app...

Read More

METAL 3D PRINTING POWDER COMPANY ELEMENTUM ATTRACTS SCOA INVESTMENT

ELEMENTUM 3D | January 13, 2020

news image

Additive manufacturing research and development company Elementum 3D has received investment from Sumitomo Corporation of Americas through its Series A funding round. The undisclosed amount has been given to Elementum in order to support its endeavours in the development of advanced metal, composites and ceramic materials for 3D printing. It represents SCOA’s fourth investment in the additive manufacturing market, after backing aerospace supplier Sintavia, manufacturer AREVO, and service b...

Read More
news image

ABERDEEN BEHAVIORAL TECHNOGRAPHICS IS NOW LIVE

Aberdeen | September 23, 2019

Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install technographic data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage. In numerous tests, Aberdeen Behavioral Technographics has proven to ...

Read More
news image

ABERDEEN DEMONSTRATES ROI OF CONTENT FOR CX

Aberdeen | September 23, 2019

Aberdeen, a research firm and intent-based sales and marketing solutions provider, supported by Kapost, recently released new research showing best-in-class B2B firms significantly benefit by executing on consistent, intentional content strategies supporting end-to-end customer experience. Best-in-Class firms see 48% greater customer lifetime value and nearly 300% greater year-over-year improvement in customer effort scores. The considered purchase process today is long and involves a large grou...

Read More
news image

UNLOCKING DATA VALUE IN MANUFACTURING

IndustryWeek | January 14, 2020

Nearly three-quarters of manufacturing managers worldwide consider data sharing to improve their operations. In a recent study, the World Economic Forum, in collaboration with Boston Consulting Group, entitled Share to Gain: Unlocking Data Value in Manufacturing, examined the opportunities associated with data sharing in manufacturing and the enablers for building successful data-sharing ecosystems. Although manufacturers are making strides in applying data-driven technologies, most focus on app...

Read More
news image

METAL 3D PRINTING POWDER COMPANY ELEMENTUM ATTRACTS SCOA INVESTMENT

ELEMENTUM 3D | January 13, 2020

Additive manufacturing research and development company Elementum 3D has received investment from Sumitomo Corporation of Americas through its Series A funding round. The undisclosed amount has been given to Elementum in order to support its endeavours in the development of advanced metal, composites and ceramic materials for 3D printing. It represents SCOA’s fourth investment in the additive manufacturing market, after backing aerospace supplier Sintavia, manufacturer AREVO, and service b...

Read More

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Events

C-Suite On Deck

We spoke with Gary Skidmore, the CEO of the Aberdeen Group, and asked him to share his insights on lead velocity and marketing performance.  Gary has a well-established track-record of innovation in marketing acceleration from his time as a small business entrepreneur, global company executive and ...