Q&A with Randy Frisch, CMO at Uberflip

MEDIA 7 | September 26, 2019

Q&A with Randy Frisch
Randy Frisch, CMO and Co-Founder at Uberflip has led the content experience movement, prompting marketers to think beyond content creation and focus on the experience. 

Randy also co-hosts the Conex Show, a weekly podcast featuring top marketers and their strategies and secrets to success. His talks empower marketers with the strategies they need to capture their audiences, prove their worth, and align their vision.

MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
RANDY FRISCH:
Determined, passionate, caring.

M7: From Flipbooks to the world’s first content experience platform in just 6 years. What are some of the top reasons that helped drive Uberflip to where it is now?
RF: 
We started as a solution that would allow marketers to share content to readers whenever they wanted and on whichever devices. People still want to consume content whenever they want. Think of the way in which we consume video content on Netflix or music content on Spotify. We’ve been successful in large part because we’ve been able to create a product that marketers need, that make it easier for their buyers to become customers. But that hasn’t been enough.
The differentiator for us is culture—the values we strive for as an organization (not just the work environment). I’ll share my 3 favourites here:

● H.U.S.T.L.E.: this one stands for Heart, Unique, Skill, Tech, Lean, Entrepreneurial. My co-founder, Yoav Schwartz, and I actually screen new hires for these traits.
● Valuable, Relevant & Consistent: this one comes from the initial definition of Content Marketing (“creating and distributing valuable, relevant and consistent content”) by Robert Rose and Joe Pullizzi at the Content Marketing Institute. It only makes sense that our teams and employees should expect to be valuable, relevant, and consistent.
● Give Back: It’s important for us to give back to our communities and while we do this in numerous ways led by people across our team, one of my favourites is an annual charity ping pong tournament we host called Startupong which brought together startups in Toronto to raise $50,000 for Sick Kids hospital this year.
We’ve been successful mostly because we’ve been able to create a brand around engaging our team, our customers, and even our partners around these values.


"As marketers, we need to take our buyers on a journey using content. We need to be able to get a buyer from one piece of content to the next—think of a nice hiking trail through the woods."

M7: How can modern marketers leverage the personalized content recommendations given by Uberflip AI?
RF:
 It all comes down to the journey we take our buyers through. We recently produced a report with Heinz Marketing in which we found that only “1 in 3 B2B marketing leaders [of 283 interviewed] believe their current website encourages people to engage with their content at a high volume”. Essentially, we are leading buyers to a piece of content and leaving them to fend for themselves among your content. A visual I like to use is that of walking someone into a dark forest with no pathway and leaving them there. Not a good experience at all. As marketers, we need to take our buyers on a journey using content. We need to be able to get a buyer from one piece of content to the next—think of a nice hiking trail through the woods.

Uberflip AI serves up recommendations on our platform personalized to our buyers after they’ve consumed a piece of content. This allows them to stay and engage with more content while they’re in a content experience. Uberflip AI gives marketers the ability to predict what topic or piece of content their buyer might be interested in based on their behavior on a website, benchmark them against other users, and deliver content that they might be interested in, in order to extend their journey.


"Buyers want personalized content and they want it when they’re ready to buy. And it has to be a great experience."

M7: How does user-generated content help in scaling ABM campaigns at Uberflip?
RF:
I believe the best UGC for ABM (acronym overload!) is the reviews from customers. The best way to learn is from our peers. We often copy our competitors or look for best practices. There are many ways we can relate to a target account by showing them what their peers are saying. It could be finding a tweet from someone they respect speaking about the value of your platform. Think of it this way. If Roger Federer tweeted that a certain shoe was key to his play you'd likely win over other aspiring tennis players. In the world of B2B marketing, we can sometimes find more professional review sites like G2 or TrustRadius where highlighting a review from someone in a related industry can help win over the next target account.

M7: There is a lot of buzz around your book “F#ck Content Marketing”. What inspired you to preach this influential gospel?
RF:
 I was off to Dreamforce in 2017 and I came across a SiriusDecisions stat that 60-70% of all marketing content goes unused. It brought to light that even I contributed to this problem by driving my team to create more and more content. I had a revelation.

Thanks to Robert Rose and Joe Pulizzi at the Content Marketing Institute, content marketing was supposed to be about creating and distributing content “with the objective of driving profitable customer action.” But somewhere along the line, it became too much about creation and not enough about distribution and driving customer action (converting). And when marketers were distributing content, we weren’t distributing it in ways that led to profitable customer action—think of all those generic emails we sent people, loaded with links to videos and blog posts spread across the internet. We were sending people into dark scary forests full of content (sometimes that of our competitors). And we never got them back.

It all hit me. So I said “f#ck content marketing”, or rather, f#ck what it had become. My mission over the last two years has become to teach marketers how to create great personalized online experiences that we can send our buyers to, that actually take them on a journey leading to a conversion.


"Marketing is now becoming creating and distributing content to drive profitable customer action."

M7: What is the idea behind ‘The Conex’ (podcast show) hosted by you every week, which is already a big hit among the viewers?
RF:
 After 3 years and 227 episodes, we’ve decided to end the Content Experience Show and start fresh with a new show, The Marketer’s Journey, launching October. We had a great base of listeners and guests, but we wanted to spend more time focusing on the concept of the journey—both, the journey that our buyers go through, and the journey we go through as marketers. I’ll be speaking in-depth with marketing leaders about what their journey has looked like as marketers and what they strive for in creating great experiences for their buyers and customers.

M7: How do you see content marketing evolving over time?
RF:
 We’re not just seeing the evolution of content marketing, we’re seeing the evolution of marketing as a whole. Marketing is now becoming creating and distributing content to drive profitable customer action.
Let’s take a look for a moment at the way in which we consume video and music media. We went from syndicated TV shows and weekly programming on set channels (cable) to having bingeable content ready for us on demand (Netflix, Hulu, etc). We went from listening for our favourite song to be played on the radio, to downloading songs on iTunes, to now getting recommended curated playlists and artists based on my listening history on Spotify. We can search for content we want on demand and binge it for as long as we want. And we can do it whenever we want on multiple different devices around us.

Our buyers want personalized content and they want it when they’re ready to buy. And it has to be a great experience. Marketers are starting to catch on. We’re starting to spend time and money on analyzing the data, having great salespeople, and even on distribution. The difference-maker is that marketers are spending more time and money on personalized content experiences and using a content experience platform like Uberflip to accelerate the buyer journey.

ABOUT UBERFLIP

Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s their mission to put control back in the hands of marketing teams to deliver high-converting experiences, that put the customer front and center.

More C-Suite on deck

Q&A with Lew Weiss, Owner and Publisher, Jacket Media Co

Media 7 | August 16, 2022

Lew Weiss, founder of Jacket Media Co, host of Manufacturing Talk Radio and publisher of Manufacturing Outlook. Follow Jacket Media Co on Twitter @JacketMediaCo.

Read More

Delivery robots can reduce congestion and emissions, says Starship Technologies' Alastair Westgarth.

Media 7 | March 2, 2022

Alastair Westgarth, Chief Executive Officer at Starship Technologies talks to us about creating the first delivery robot for contactless and safe deliveries. Read on to learn more about how Starship Technologies came about this invention and what they have in store in the near future.

Read More

Q&A with Scott Heide, Chief Executive Officer at Engineering Intent Corporation

Media 7 | August 3, 2021

Scott Heide, Chief Executive Officer at Engineering Intent Corporation, brings more than 30 years of experience in knowledge-based engineering software and has long been a key source for industry understanding of application strategies for engineering and sales automation. Heide drove the development of Knowledge Bridge, a cloud-based comprehensive EPQ (Engineer Price Quote) and visual configuration platform. It offers tools and methods to automate custom engineering, technical sales, and business processes – the “To Order” in “Engineer To Order”. Heide holds a Bachelor of Science in Mechanical Engineering from Wichita State University and a Master of Science in Engineering from the Massachusetts Institute of Technology.

Read More

Q&A with Lew Weiss, Owner and Publisher, Jacket Media Co

Media 7 | August 16, 2022

Lew Weiss, founder of Jacket Media Co, host of Manufacturing Talk Radio and publisher of Manufacturing Outlook. Follow Jacket Media Co on Twitter @JacketMediaCo.

Read More

Delivery robots can reduce congestion and emissions, says Starship Technologies' Alastair Westgarth.

Media 7 | March 2, 2022

Alastair Westgarth, Chief Executive Officer at Starship Technologies talks to us about creating the first delivery robot for contactless and safe deliveries. Read on to learn more about how Starship Technologies came about this invention and what they have in store in the near future.

Read More

Q&A with Scott Heide, Chief Executive Officer at Engineering Intent Corporation

Media 7 | August 3, 2021

Scott Heide, Chief Executive Officer at Engineering Intent Corporation, brings more than 30 years of experience in knowledge-based engineering software and has long been a key source for industry understanding of application strategies for engineering and sales automation. Heide drove the development of Knowledge Bridge, a cloud-based comprehensive EPQ (Engineer Price Quote) and visual configuration platform. It offers tools and methods to automate custom engineering, technical sales, and business processes – the “To Order” in “Engineer To Order”. Heide holds a Bachelor of Science in Mechanical Engineering from Wichita State University and a Master of Science in Engineering from the Massachusetts Institute of Technology.

Read More

Related News

MANUFACTURING TECHNOLOGY

Innodisk Proves AI Prowess with Launch of FPGA Machine Vision Platform

Innodisk | November 24, 2022

Innodisk, a leading global provider of industrial-grade flash storage, DRAM memory and embedded peripherals, has announced its latest step into the AI market, with the launch of EXMU-X261, an FPGA Machine Vision Platform. Powered by AMD's Xilinx Kria K26 SOM, which was designed to enable smart city and smart factory applications, Innodisk's FPGA Machine Vision Platform is set to lead the way for industrial system integrators looking to develop machine vision applications. Automated defect inspection, a key machine vision application, is an essential technology in modern manufacturing. Automated visual inspection guarantees that the product works as expected and meets specifications. In these cases, it is vital that a fast and highly accurate inspection system is used. Without AI, operators must manually inspect each product, taking an average of three seconds per item. Now, with the help of AI solutions such as Innodisk's FPGA Machine Vision Platform, product inspection in factories can be automated, and the end result is not only faster and cheaper, but can be completely free of human error. Innodisk's FPGA Machine Vision Platform comes with 1GbE LAN, 4 USB 3.1 Gen1 ports, 2 M.2 slots, and a series of other expansion and connectivity options. Thanks to the platform's 0° to 70 °C operational temperature support, and optional industrial temperature support from -40° to +85°C, EXMU-X261 is tough enough for the harshest of industrial environments. In addition, EXMU-X261 features support for Innodisk's InnoAgent out-of-band remote management module, allowing the platform to be remotely managed from anywhere, even during a system crash or an in-band network failure. This is important for any automated system, as it allows for it to be completely unmanned, which further reduces manpower and maintenance costs. Customers can take advantage of AMD's Xilinx Kria K26 SOM's ability to quickly get applications to market thanks to EXMU-X261's full support for Innodisk's AI Suite SDK. The suite includes an FPGA Model Zoo, as well as Innodisk's in-house software solutions, such as iCAP (Innodisk Cloud Administration Platform), and iVIT (Innodisk Vision Intelligence Toolkit). iVIT for example, provides a deep learning environment for efficient development and deployment of "no-code-operation" solutions.

Read More

MANUFACTURING TECHNOLOGY

Rosotics Raises $750,000 Pre-seed Round Led by Draper Associates For Novel Approach to Heavy Industry 3D Printing

Rosotics | November 23, 2022

Rosotics, innovators in additive manufacturing, today announced $750,000 in pre-seed funding led by Draper Associates. The company's hyper-efficient, proprietary 3D printing process, Rapid Induction Printing™, requires significantly less energy and fewer material resources than current methods to produce a high-quality product, while also allowing for much larger prints than have ever been possible before. This round of funding also featured participation from Correlation Ventures, Vibe Capital, and Sequoia Capital, bringing significant aerospace heritage and deep-tech experience to the mission. Rosotics is currently working with the aerospace industry as it rolls out its technology. "We hold the belief that the most natural and effective way to 3D print metal involves induction. Many metals conduct electricity and we can use that to our advantage, instead of adding incredibly inefficient and even dangerous hardware into the loop. Since our approach does away with the laser, we can even widen the nozzle and put down more material per hour." -Christian LaRosa Founder and CEO, a former aerospace engineer. Rosotics' proprietary printing system, called 'Mantis,' is designed to fold up like origami, allowing it to be easily packed and transported. Inspired by nature, Mantis gets its name from the insect world, with arms that unfold and stretch, allowing for larger 3D prints than ever before. When fully deployed it can print items larger than any other 3D printer to date. In fact, Mantis (Generation 1) will be capable of printing from 1.5m (5') up to 8m (26') in diameter, and up to 9m (30') in height in aerospace-grade aluminum and steel. The system is purpose built for the materialization of large-scale 3D printing across a wide range of applications, including on-site manufacturing. "Additive manufacturing has been with us in the mainstream for well over a decade and has revolutionized the manufacture of metallic complex parts like those found in rocket engines, The physical scale of such parts, however, has been limited to well under a meter and this new technology is needed to extend this revolutionary manufacturing technique to much larger structures. Rosotics is doing just that. Their new approach to additive manufacturing combines robotics and 3D-style printing into one unit that in essence has no scale limitations. This capability, in the long run, will revolutionize the manufacturing of metallic structures in ways that we cannot even imagine today. Rosotics is building the future of manufacturing right in my Arizona backyard and I am very proud to be advising them, and to use their capabilities in my aerospace and automotive enterprises." -Jim Cantrell, Co-Founder of SpaceX, Phantom Space. Rosotics is tackling the monumental task of revolutionizing metal additive manufacturing in a set of pristine hangars at Falcon Field Airport in Mesa, Arizona. The facility, which is fit for advanced rocket manufacturing, sits in the heart of a community of aerospace innovation, including giants like Boeing and Virgin Galactic, the latter having recently chosen to build its next-generation spacecraft SpaceShip III nearby. The beautiful thing is that although we are starting in aerospace, our vision is that we will soon be able to create some part of everything. Mantis is just the beginning, and as our process becomes more dynamic there will be no size limit to what we can build and where we can build it. And we're humbled to have earned the nickname 'baby SpaceX' from our peers in the area." says Austin Thurman, COO, who met LaRosa while they were both studying at Arizona State University. Rosotics makes the largest metal 3D printers in the world and they will fundamentally change aerospace manufacturing forever. Their proprietary process, Rapid Induction Printing, allows customers of the company to easily iterate and produce novel vehicles for space and transportation, said Tim Draper, founding partner of Draper Associates. We at Draper Associates are thrilled to be part of their journey. About Rosotics: Rosotics uses a proprietary approach, Rapid Induction Printing™ to dramatically expand the scope and opportunities of additive manufacturing for heavy materials industries. The company's process and breakthrough platform for large-scale production dramatically reduces the energy and material requirements for large-scale 3D printing, bringing the concept of "no scale limitations.

Read More

DIGITAL TRANSFORMATION

RoviSys Designated Platinum System Integrator Partner by Rockwell Automation

Rockwell Automation | November 25, 2022

Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and digital transformation, today announced that RoviSys has been designated a Platinum System Integrator Partner as part of the PartnerNetwork Program. RoviSys is an independent automation and information solutions integrator, delivering process and building automation design, delivery, and support globally. The program offers opportunities to expand and maximize integration skills, recognize and reward performance, and connect businesses with system integrators that meet project needs and enable mutual success. As a Platinum System Integrator Partner, RoviSys will receive enhanced recognition with customers and leading-edge access to Rockwell Automation product and technical support. “Platinum status is achieved by invite only and is the highest level of partnership within the Rockwell Automation System Integrator Partner Program. It is an exclusive recognition reserved for less than 1% of our partners and we are proud to welcome RoviSys into this designation,With a customer-first mentality, RoviSys has extensive project experience delivering thousands of projects over the last five years with a diverse range of capabilities across 12 locations in North America, Europe, and Asia Pacific. “The partnership between Rockwell Automation and RoviSys is one that we have truly valued over the years, and we look forward to continuing to grow together -Don Shoemaker, Regional Vice President, North America Market Access, Rockwell Automation. Our long-standing partnership has allowed RoviSys to collaborate with Rockwell, and bring industry-leading solutions to customers for over 30 years, said Dick Ciammaichella, Director of Growth. This next step into Platinum Partnership positions RoviSys to strategically align customer needs with Rockwell product life cycles. RoviSys delivers 500K+ hours of Rockwell solutions annually, and empowers end users to effectively implement Rockwell solutions that drive automation and digital transformation today and into the future. About RoviSys: RoviSys is an independent systems integrator that provides process automation, building automation, and discrete manufacturing automation solutions. We support digital transformation, industrial network solutions, and artificial intelligence, bringing information from plant floor to top floor. Industries include: Chemical, Petrochemical, Life Science, Mission Critical Data Center, Distribution & Fulfillment, Transportation, Consumer Packaged Goods, Glass, Metals, Power & Energy, Water & Wastewater, Paper & Wood, Oil & Gas, and Semiconductor. About Rockwell Automation: Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 24,500 problem solvers dedicated to our customers in more than 100 countries. About the Rockwell Automation PartnerNetwork: Rockwell Automation believes we're better together—and we do our part by delivering an expansive, global partner ecosystem of market-leading technology, superior support and services, and an integrated and streamlined approach to business. Succeed on an international scale by utilizing our network's breadth of innovative technologies and services that no single vendor can provide alone.

Read More

MANUFACTURING TECHNOLOGY

Innodisk Proves AI Prowess with Launch of FPGA Machine Vision Platform

Innodisk | November 24, 2022

Innodisk, a leading global provider of industrial-grade flash storage, DRAM memory and embedded peripherals, has announced its latest step into the AI market, with the launch of EXMU-X261, an FPGA Machine Vision Platform. Powered by AMD's Xilinx Kria K26 SOM, which was designed to enable smart city and smart factory applications, Innodisk's FPGA Machine Vision Platform is set to lead the way for industrial system integrators looking to develop machine vision applications. Automated defect inspection, a key machine vision application, is an essential technology in modern manufacturing. Automated visual inspection guarantees that the product works as expected and meets specifications. In these cases, it is vital that a fast and highly accurate inspection system is used. Without AI, operators must manually inspect each product, taking an average of three seconds per item. Now, with the help of AI solutions such as Innodisk's FPGA Machine Vision Platform, product inspection in factories can be automated, and the end result is not only faster and cheaper, but can be completely free of human error. Innodisk's FPGA Machine Vision Platform comes with 1GbE LAN, 4 USB 3.1 Gen1 ports, 2 M.2 slots, and a series of other expansion and connectivity options. Thanks to the platform's 0° to 70 °C operational temperature support, and optional industrial temperature support from -40° to +85°C, EXMU-X261 is tough enough for the harshest of industrial environments. In addition, EXMU-X261 features support for Innodisk's InnoAgent out-of-band remote management module, allowing the platform to be remotely managed from anywhere, even during a system crash or an in-band network failure. This is important for any automated system, as it allows for it to be completely unmanned, which further reduces manpower and maintenance costs. Customers can take advantage of AMD's Xilinx Kria K26 SOM's ability to quickly get applications to market thanks to EXMU-X261's full support for Innodisk's AI Suite SDK. The suite includes an FPGA Model Zoo, as well as Innodisk's in-house software solutions, such as iCAP (Innodisk Cloud Administration Platform), and iVIT (Innodisk Vision Intelligence Toolkit). iVIT for example, provides a deep learning environment for efficient development and deployment of "no-code-operation" solutions.

Read More

MANUFACTURING TECHNOLOGY

Rosotics Raises $750,000 Pre-seed Round Led by Draper Associates For Novel Approach to Heavy Industry 3D Printing

Rosotics | November 23, 2022

Rosotics, innovators in additive manufacturing, today announced $750,000 in pre-seed funding led by Draper Associates. The company's hyper-efficient, proprietary 3D printing process, Rapid Induction Printing™, requires significantly less energy and fewer material resources than current methods to produce a high-quality product, while also allowing for much larger prints than have ever been possible before. This round of funding also featured participation from Correlation Ventures, Vibe Capital, and Sequoia Capital, bringing significant aerospace heritage and deep-tech experience to the mission. Rosotics is currently working with the aerospace industry as it rolls out its technology. "We hold the belief that the most natural and effective way to 3D print metal involves induction. Many metals conduct electricity and we can use that to our advantage, instead of adding incredibly inefficient and even dangerous hardware into the loop. Since our approach does away with the laser, we can even widen the nozzle and put down more material per hour." -Christian LaRosa Founder and CEO, a former aerospace engineer. Rosotics' proprietary printing system, called 'Mantis,' is designed to fold up like origami, allowing it to be easily packed and transported. Inspired by nature, Mantis gets its name from the insect world, with arms that unfold and stretch, allowing for larger 3D prints than ever before. When fully deployed it can print items larger than any other 3D printer to date. In fact, Mantis (Generation 1) will be capable of printing from 1.5m (5') up to 8m (26') in diameter, and up to 9m (30') in height in aerospace-grade aluminum and steel. The system is purpose built for the materialization of large-scale 3D printing across a wide range of applications, including on-site manufacturing. "Additive manufacturing has been with us in the mainstream for well over a decade and has revolutionized the manufacture of metallic complex parts like those found in rocket engines, The physical scale of such parts, however, has been limited to well under a meter and this new technology is needed to extend this revolutionary manufacturing technique to much larger structures. Rosotics is doing just that. Their new approach to additive manufacturing combines robotics and 3D-style printing into one unit that in essence has no scale limitations. This capability, in the long run, will revolutionize the manufacturing of metallic structures in ways that we cannot even imagine today. Rosotics is building the future of manufacturing right in my Arizona backyard and I am very proud to be advising them, and to use their capabilities in my aerospace and automotive enterprises." -Jim Cantrell, Co-Founder of SpaceX, Phantom Space. Rosotics is tackling the monumental task of revolutionizing metal additive manufacturing in a set of pristine hangars at Falcon Field Airport in Mesa, Arizona. The facility, which is fit for advanced rocket manufacturing, sits in the heart of a community of aerospace innovation, including giants like Boeing and Virgin Galactic, the latter having recently chosen to build its next-generation spacecraft SpaceShip III nearby. The beautiful thing is that although we are starting in aerospace, our vision is that we will soon be able to create some part of everything. Mantis is just the beginning, and as our process becomes more dynamic there will be no size limit to what we can build and where we can build it. And we're humbled to have earned the nickname 'baby SpaceX' from our peers in the area." says Austin Thurman, COO, who met LaRosa while they were both studying at Arizona State University. Rosotics makes the largest metal 3D printers in the world and they will fundamentally change aerospace manufacturing forever. Their proprietary process, Rapid Induction Printing, allows customers of the company to easily iterate and produce novel vehicles for space and transportation, said Tim Draper, founding partner of Draper Associates. We at Draper Associates are thrilled to be part of their journey. About Rosotics: Rosotics uses a proprietary approach, Rapid Induction Printing™ to dramatically expand the scope and opportunities of additive manufacturing for heavy materials industries. The company's process and breakthrough platform for large-scale production dramatically reduces the energy and material requirements for large-scale 3D printing, bringing the concept of "no scale limitations.

Read More

DIGITAL TRANSFORMATION

RoviSys Designated Platinum System Integrator Partner by Rockwell Automation

Rockwell Automation | November 25, 2022

Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and digital transformation, today announced that RoviSys has been designated a Platinum System Integrator Partner as part of the PartnerNetwork Program. RoviSys is an independent automation and information solutions integrator, delivering process and building automation design, delivery, and support globally. The program offers opportunities to expand and maximize integration skills, recognize and reward performance, and connect businesses with system integrators that meet project needs and enable mutual success. As a Platinum System Integrator Partner, RoviSys will receive enhanced recognition with customers and leading-edge access to Rockwell Automation product and technical support. “Platinum status is achieved by invite only and is the highest level of partnership within the Rockwell Automation System Integrator Partner Program. It is an exclusive recognition reserved for less than 1% of our partners and we are proud to welcome RoviSys into this designation,With a customer-first mentality, RoviSys has extensive project experience delivering thousands of projects over the last five years with a diverse range of capabilities across 12 locations in North America, Europe, and Asia Pacific. “The partnership between Rockwell Automation and RoviSys is one that we have truly valued over the years, and we look forward to continuing to grow together -Don Shoemaker, Regional Vice President, North America Market Access, Rockwell Automation. Our long-standing partnership has allowed RoviSys to collaborate with Rockwell, and bring industry-leading solutions to customers for over 30 years, said Dick Ciammaichella, Director of Growth. This next step into Platinum Partnership positions RoviSys to strategically align customer needs with Rockwell product life cycles. RoviSys delivers 500K+ hours of Rockwell solutions annually, and empowers end users to effectively implement Rockwell solutions that drive automation and digital transformation today and into the future. About RoviSys: RoviSys is an independent systems integrator that provides process automation, building automation, and discrete manufacturing automation solutions. We support digital transformation, industrial network solutions, and artificial intelligence, bringing information from plant floor to top floor. Industries include: Chemical, Petrochemical, Life Science, Mission Critical Data Center, Distribution & Fulfillment, Transportation, Consumer Packaged Goods, Glass, Metals, Power & Energy, Water & Wastewater, Paper & Wood, Oil & Gas, and Semiconductor. About Rockwell Automation: Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 24,500 problem solvers dedicated to our customers in more than 100 countries. About the Rockwell Automation PartnerNetwork: Rockwell Automation believes we're better together—and we do our part by delivering an expansive, global partner ecosystem of market-leading technology, superior support and services, and an integrated and streamlined approach to business. Succeed on an international scale by utilizing our network's breadth of innovative technologies and services that no single vendor can provide alone.

Read More

Spotlight

Uberflip

Uberflip

Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s their mission...

Events

Resources