Q&A with Emily DeSimone, Director of Global Marketing at SLM Solutions

Emily DeSimone, Director of Global Marketing at SLM Solutions, is an innovative and results-driven marketer with a passion for value-ad product innovation. Her trick for revenue growth includes working collaboratively with executives, product marketing and sales to create and execute innovative programs across the channel.

MEDIA 7: What encouraged you to pursue a career in marketing?
Emily DeSimone: Initially, I wanted to pursue event marketing in order to travel, but I fell in love with applying data to make informed decisions. Marrying the art and science of marketing, it’s all about using data and technology to reach the right people with the right message. It’s a perfect union. If any part of that is misaligned, you will see it in the reporting and analytics.

M7: SLM Solutions became the first manufacturer to offer overlapping multi-laser machines. How has the market evolved over the years?
ED: SLM Solutions commercial portfolio of solutions has evolved based on customer demands and market data. It is deliberate decisions on which primal programs within R&D get commercialized in order to better support our customers and their production.

I believe the most enticing thing about joining SLM Solutions is the pipeline of innovation and how that will better serve our customers and their production needs. It gives me quite a bit of confidence in our message because we aren’t just commercializing a product that we haven’t defined a fit for, everything that is coming to market is for a need.

Speak to the customer. The great thing about customers is they are always willing to speak their mind.



M7: What are the different industries for which SLM Solutions provides machines, materials, and services?
ED:
SLM Solutions focuses on four key pillars on which our product portfolio is designed, they include: productivity, open architecture, reliability, and safety. As a holistic approach, these key considerations in the purchasing process enable us to support aerospace and defense, automotive, energy, healthcare, tooling, and academia and research.

M7: What strategies help you to research about regional and local market trends in particular demographics?
ED:
Speak to the customer. The great thing about customers is they are always willing to speak their mind. I think the most genuine yet successful reaction, is to first, listen, and second, to act. Good or bad, if you don’t do anything with the information you have been provided, you aren’t helping any organization progress in its success.


Appreciate the foundation in which you have been taught, but always be willing to pivot.


M7: How do you see the role of Director of Marketing changing, and what advice do you have for new marketing enthusiasts?
ED:
Appreciate the foundation in which you have been taught, but always be willing to pivot. The principal marketing tactics in which we’ve all learned, did not perform for this year’s test. Traditionally, I would say the Director is someone that has gotten to where they are based on, his or her individual performance. I would say today, my success has been because of team accomplishments. Surround yourself with people who are better than you in a particular skill set. I hire where my weaknesses are and I think that’s what makes our team so powerful.

M7: How has the COVID-19 pandemic affected your work - what day to day processes have you had to re-tool to be able to pull them off remotely?
ED:
The most difficult challenge was navigating a virtual environment as a substitute for in-person trade shows. In a CapEx business, you rely heavily on trade shows as mainstream for lead gen. However, when faced with a challenge, we pivot. We elevated our presence digitally, re-did our website to encourage a better user interface mapping to a suggested customer journey, and launched a new product digitally. Also, it’s important for our team to feel connected so we made it a rule that when we have meetings, we are enabling video to simulate what an in-person collaborative environment would feel like.


Don’t be afraid to go outside of your industry to learn best practices, there might be something that surprises you or inspires you to try in your line of work.



M7: Knowing what you know now, what advice would you give your younger self?
ED:
Do your best. If you did your best, that’s all you could give. When I was younger and still today, I need to remind myself that if a scope of a project looks incredibly daunting, just take it one step at a time, because you know you’re going to accomplish everything and you just need to start it. Don’t be afraid to go outside of your industry to learn best practices, there might be something that surprises you or inspires you to try in your line of work. There’s activity and achievement, make sure what you are doing is helping the betterment of the organization.

ABOUT SLM SOLUTIONS

As the pioneer of the Selective Laser Melting process, our company focuses on the development and distribution of the most innovative, production-oriented metal additive manufacturing systems. Our focus is to be a leader in product performance and innovation and for you, as our customer, to benefit from that approach.

As part of our commitment, the SLM® team utilizes our engineering facilities around the world to foster collaboration on metal AM projects and help scale our users to series production. SLM Solutions provides consultation, installation, maintenance, training, and other learning opportunities for customers to harness the capabilities and exercise best practices with selective laser melting.

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The project will bring together Mitsubishi Chemical’s deep experience of computational chemistry and PsiQuantum’s leading expertise in fault-tolerant quantum computing to push the boundaries of approaching the complex physics in these systems and pave the way to developing new, more powerful energy-efficient photonic materials. Philipp Ernst, Head of Solutions at PsiQuantum, said: “PsiQuantum has dedicated teams who identify, describe and solve complex problem sets with best-in-class quantum algorithms. These are designed specifically to run on fault-tolerant quantum computers and will tackle previously-impossible computational challenges. This partnership will leverage our team’s unique know-how and Mitsubishi Chemical’s expertise in photochromic materials. 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PsiQuantum’s photonic approach enables rapid scaling via direct leverage of high-volume semiconductor manufacturing and cryogenic infrastructure. The company is partnered with the SLAC National Accelerator Laboratory at Stanford University and Sci-Tech Daresbury in the United Kingdom. About Mitsubishi UFJ Financial Group, Inc. (MUFG) Mitsubishi UFJ Financial Group, Inc. (MUFG) is one of the world’s leading financial groups. Headquartered in Tokyo and with over 360 years of history, MUFG has a global network with approximately 2,000 locations in more than 50 countries. The Group has about 160,000 employees and offers services including commercial banking, trust banking, securities, credit cards, consumer finance, asset management, and leasing. 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Allient Announces Acquisition of SNC Manufacturing

Allient Inc. | January 15, 2024

Allient Inc. a global designer and manufacturer of precision and specialty Motion, Controls and Power products and solutions for targeted industries and applications, today announced the acquisition of SNC Manufacturing Co., Inc. (“SNC”), a premier designer and global manufacturer of electrical transformers serving blue-chip customers in defense, industrial automation, alternative power generation and energy, including electric utilities and renewable energy. SNC’s offerings are complementary to Allient’s current power quality capabilities while also providing needed incremental, low-cost manufacturing capacity. SNC will become a Technology Unit of Allient within the Allied Power Technology Pillar and will report to Ashish Bendre, Corporate VP and Group President. Richard S. Warzala, Chairman, President and CEO of Allient, commented, “SNC is a solid addition to our Allied Power pillar. In addition to extending our capabilities in the clean power industry, SNC will provide us broader and deeper reach into industrial automation, defense, medical and in the energy and alternative energy markets. The business will also provide expanded opportunities to leverage sales channels and, additionally, we will gain much-needed manufacturing capacity and expertise to further grow our power quality business. And lastly, we are confident that through the utilization of Allient Systematic Tools we are in a good position to leverage our expertise to drive productivity and margin improvements over time. “We are honored that John Vette III, selected Allient to carry the legacy of SNC forward after owning and leading the Company for 50+ years. John has built a strong leadership team and Jim Koepke the current President and COO of SNC will continue to lead SNC under Allient as the VP and General Manager of the Technology Unit. Jim will report directly to Ashish Bendre. We are confident that under the leadership of Ashish and Jim, the opportunities for Allied Power with this new addition will be greatly accelerated. We welcome the leadership team and the entire SNC workforce to the Allient family and we look forward to continued growth and success in the future.” Founded in 1946, SNC is headquartered in Oshkosh, Wisconsin with approximately 440 employees in three locations. With approximately $40 million in revenue for the trailing twelve months, the business has other manufacturing facilities in Mexico and China. SNC’s leadership team will be staying with the business. About Allient Inc. Allient is a global engineering and manufacturing enterprise that develops solutions to drive the future of market-moving industries, including medical, life sciences, aerospace and defense, industrial automation, robotics, semi-conductor, transportation, agriculture, construction and facility infrastructure. A family of globally responsible companies, Allient takes a One-Team approach to “Connect What Matters” and provides the most robust, reliable, and high-value products and systems by utilizing its core Motion, Controls, and Power technologies and platforms.

Read More

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Formic Releases New Software That Makes Everyone A Robotic Automation Expert

Formic | January 23, 2024

Formic Technologies, a provider of Robotics-as-a-Service automation for US manufacturers, announced the release of a suite of software tools to accelerate and simplify the deployment of robotic automation systems for businesses with no internal expertise, while also empowering their existing workforce to thrive and grow with the new technology. The Formic software is based on data and experience gathered from hundreds of thousands of hours of real production time across the Formic robot fleet - from state-of the-art Fortune 500 production facilities to small 30 person local manufacturing plants. Formic’s software enables operations teams and delivers results for every business size. The Formic Core operating system makes working with robotic automation solutions as easy as using your smartphone, Apple CarPlay, or Netflix. The intuitive multilanguage touchscreen UI allows all existing employees to operate Formic robots and program the equipment to meet production needs - all without any advanced training. At the same time, the software transforms the robot into a “smart system” capable of automatically adjusting to new obstacles in the vicinity of the robot, connecting to any new peripherals, and monitoring all sensor data, production rates, uptime, cycle times and more. “As the labor shortage continues to impact US manufacturing to the tune of more than one million jobs going unfilled in 2023, business leaders need to figure out how to get more out of what they have,” said Formic CEO, Saman Farid. “Formic Core makes it simple for business leaders to adopt automation by leveraging the existing capabilities of their workforce to streamline production while improving safety, quality, and throughput - all without any required capital expense.” All of the process information captured by Formic Core feeds into the powerful Formic Colony 2.0 performance dashboard. This command center software monitors total system performance across a wide range of deployments and uses AI to analyze the data coming from all robots, enabling predictive analysis of anomalies and preventative operations to minimize downtime and even prevent it. This data is accessible to facility owners and operators in real-time through the Formic App available for download on the Apple App and Google Play stores. Formic's technicians can use this data and the remote system access provided by the new software to resolve issues from a distance, enabling a swift return to production should any stoppages occur. While the Formic Colony toolkit is primarily leveraged by the Formic operations team to service customer deployments, it is also available for larger businesses to use internally with more advanced teams responsible for automation systems in multiple locations. The Formic FAST software suite enables the Solutions Engineering team to provide robotic system specification, quoting, and augmented reality (AR) demonstrations faster than ever before, reducing design and deployment times from months to weeks. This accelerated service delivers a best-in-class customer experience by expediting the path to greater productivity on the production floor. “Advanced automation has historically been elusive for all but the largest manufacturers,” said Shahin Farshchi, General Partner at Lux Capital. “Formic is changing that. By leveraging advanced AI and proprietary algorithms, Formic has automated the labor-intensive and expensive process of automating a work cell, and makes automating as easy as hiring workers for all logistics and manufacturing companies - large and small alike.” With the addition of these new software products, Formic now boasts a full complement of $0 CapEx robotic automation solutions, powerful workforce enabling software, a complete system monitoring platform, and solution identification, augmented reality, and simulation software to deliver US manufacturing businesses scale and growth. Formic is building a robotic workforce that can be used in every American manufacturing facility, with the aim to bring prosperity and abundance by making everyday items easy to produce and deliver. About Formic Founded in 2020, Formic makes robotics and automation accessible for all US manufacturing businesses. The Chicago-based “Robotics-as-a-Service” company delivers robotic automation for a low hourly rate, including 24/7 monitoring, 100% maintenance coverage, and guaranteed performance without the need for large, risky capital investments. Driving continuous improvement in safety, quality, and throughput is now possible for every business. With 7x growth in production hours YoY, Formic is currently entertaining Series B funding.

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Spotlight

SLM Solutions

SLM Solutions

SLM Solutions is a global provider of integrated metal additive manufacturing solutions. Leading the industry since its inception, it continues to drive the future of metal AM in every major industry with its customers’ long-term success at its core. SLM Solutions is home to the world’s fastest meta...

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