Q&A with Paige O'Neill, CMO at Sitecore

MEDIA 7 | May 19, 2019

Paige O'Neill, CMO of Sitecore is an experienced, data-driven B2B marketer with enterprise and mid-market SaaS experience that ranges from Fortune 100 to late stage startups and stages in between. Her career graph uniquely combines extensive product marketing and PR / communications backgrounds resulting in an adeptness at creating brand stories and differentiated positioning. 

In this thought-provoking Q&A with MEDIA 7, Paige shares her journey into the field of marketing and her unrelenting zest for technology.

MEDIA 7: What inspired you to get into Marketing?
PAIGE O'NEILL:
 My journey started when I was a Ph.D. student at New York University, and I thought I was on the road to become a college professor, but one day I had an interview at a high-tech PR firm for a part time job. The enthusiasm for technology at that agency changed the course of my life. I felt enamored with everything I heard about “PR” – even though at the time I didn’t even know what it actually was – so I dropped out of the Ph.D. program and started a career working for IBM’s PR agency. I loved technology communications, but wanted to tackle messaging from a more technical perspective, which led to my interest in product marketing. The transition from technology public relations to a product marketing role wasn’t an easy one. It’s an uncommon trajectory and there wasn’t a precedent at the company I worked for at the time, so I had to build my own path. In the end, I hustled to prove that I could leverage the skills I learned through my communications-focused position and translate them to a more product-focused role. It took persistence to prove that point.

"Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user."



M7: What is your favourite part of working at Sitecore?
PN:
I love working with organizations during times of change, and there’s a lot of that going on at Sitecore. We are in the midst of a complete marketing transformation at Sitecore that starts with our top-level messaging, augmenting those messages more towards the marketing department. We are doing this through a new visual identity and branding, an expansion of our demand generation function (which is scaling to map to new personas and go-to-market areas), and, finally, a complete digital transformation leveraging Sitecore’s technology to build a new version of our website and align our digital channels to the customer journey. It’s truly a thrill to be a part of.


"Consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world."



M7: What do you consider the biggest challenges for a CMO these days?
PN:
 Marketers have had to accept a heavy truth: it is up to consumers, not them, to decide when, where, and how to engage with their company. Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user. In many cases, though, consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world. Getting there will take an investment in technology, and we’ll see marketers rely more on things like channel-agnostic services, machine learning capabilities, and data management systems. But marketers are also going to have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of those technology investments.


"Marketers have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of technology investments."



M7: The past year has seen Sitecore hiring four women in executive leadership roles. Is the gap between the number of men and women at Sitecore shrinking? How do you see it?
PN: 
Our CEO, Mark Frost, has always had a passion for diversity and bringing women into senior roles, and it’s been great to see him implement his proactive approach to inclusive hiring at Sitecore. As a result, diversity representation is definitely on the upswing - although we prefer to think of it as more than just a numbers game. Rather than having a quota for female hires, we focus on setting benchmarks that will ensure an equal representation of potential candidates for any position. We’re also taking a top down/bottom up approach to ensure that leadership is setting the right example, while every department is just as engaged in diversity practices.

M7: Knowing what you know now, what advice would you give your younger self?
PN: 
Speak up! Articulate your professional goals and don’t wait for someone to notice you and hope they will give you an opportunity. There’s no way for those around you to know what you want, if you don’t vocalize it. I think a lot of time women in particular think if they work hard, someone will notice them, they will earn that promotion or be selected for that exciting opportunity, but I know from personal experience that making your career ambitions known, can pay dividends.

ABOUT SITECORE

Sitecore is the global leader in digital experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue. Visit Sitecore to know more.

More C-Suite on deck

Q&A with Lew Weiss, Owner and Publisher, Jacket Media Co

Media 7 | August 16, 2022

Lew Weiss, founder of Jacket Media Co, host of Manufacturing Talk Radio and publisher of Manufacturing Outlook. Follow Jacket Media Co on Twitter @JacketMediaCo.

Read More

Delivery robots can reduce congestion and emissions, says Starship Technologies' Alastair Westgarth.

Media 7 | March 2, 2022

Alastair Westgarth, Chief Executive Officer at Starship Technologies talks to us about creating the first delivery robot for contactless and safe deliveries. Read on to learn more about how Starship Technologies came about this invention and what they have in store in the near future.

Read More

Q&A with Scott Heide, Chief Executive Officer at Engineering Intent Corporation

Media 7 | August 3, 2021

Scott Heide, Chief Executive Officer at Engineering Intent Corporation, brings more than 30 years of experience in knowledge-based engineering software and has long been a key source for industry understanding of application strategies for engineering and sales automation. Heide drove the development of Knowledge Bridge, a cloud-based comprehensive EPQ (Engineer Price Quote) and visual configuration platform. It offers tools and methods to automate custom engineering, technical sales, and business processes – the “To Order” in “Engineer To Order”. Heide holds a Bachelor of Science in Mechanical Engineering from Wichita State University and a Master of Science in Engineering from the Massachusetts Institute of Technology.

Read More

Q&A with Lew Weiss, Owner and Publisher, Jacket Media Co

Media 7 | August 16, 2022

Lew Weiss, founder of Jacket Media Co, host of Manufacturing Talk Radio and publisher of Manufacturing Outlook. Follow Jacket Media Co on Twitter @JacketMediaCo.

Read More

Delivery robots can reduce congestion and emissions, says Starship Technologies' Alastair Westgarth.

Media 7 | March 2, 2022

Alastair Westgarth, Chief Executive Officer at Starship Technologies talks to us about creating the first delivery robot for contactless and safe deliveries. Read on to learn more about how Starship Technologies came about this invention and what they have in store in the near future.

Read More

Q&A with Scott Heide, Chief Executive Officer at Engineering Intent Corporation

Media 7 | August 3, 2021

Scott Heide, Chief Executive Officer at Engineering Intent Corporation, brings more than 30 years of experience in knowledge-based engineering software and has long been a key source for industry understanding of application strategies for engineering and sales automation. Heide drove the development of Knowledge Bridge, a cloud-based comprehensive EPQ (Engineer Price Quote) and visual configuration platform. It offers tools and methods to automate custom engineering, technical sales, and business processes – the “To Order” in “Engineer To Order”. Heide holds a Bachelor of Science in Mechanical Engineering from Wichita State University and a Master of Science in Engineering from the Massachusetts Institute of Technology.

Read More

Related News

MANUFACTURING TECHNOLOGY

Rosotics Raises $750,000 Pre-seed Round Led by Draper Associates For Novel Approach to Heavy Industry 3D Printing

Rosotics | November 23, 2022

Rosotics, innovators in additive manufacturing, today announced $750,000 in pre-seed funding led by Draper Associates. The company's hyper-efficient, proprietary 3D printing process, Rapid Induction Printing™, requires significantly less energy and fewer material resources than current methods to produce a high-quality product, while also allowing for much larger prints than have ever been possible before. This round of funding also featured participation from Correlation Ventures, Vibe Capital, and Sequoia Capital, bringing significant aerospace heritage and deep-tech experience to the mission. Rosotics is currently working with the aerospace industry as it rolls out its technology. "We hold the belief that the most natural and effective way to 3D print metal involves induction. Many metals conduct electricity and we can use that to our advantage, instead of adding incredibly inefficient and even dangerous hardware into the loop. Since our approach does away with the laser, we can even widen the nozzle and put down more material per hour." -Christian LaRosa Founder and CEO, a former aerospace engineer. Rosotics' proprietary printing system, called 'Mantis,' is designed to fold up like origami, allowing it to be easily packed and transported. Inspired by nature, Mantis gets its name from the insect world, with arms that unfold and stretch, allowing for larger 3D prints than ever before. When fully deployed it can print items larger than any other 3D printer to date. In fact, Mantis (Generation 1) will be capable of printing from 1.5m (5') up to 8m (26') in diameter, and up to 9m (30') in height in aerospace-grade aluminum and steel. The system is purpose built for the materialization of large-scale 3D printing across a wide range of applications, including on-site manufacturing. "Additive manufacturing has been with us in the mainstream for well over a decade and has revolutionized the manufacture of metallic complex parts like those found in rocket engines, The physical scale of such parts, however, has been limited to well under a meter and this new technology is needed to extend this revolutionary manufacturing technique to much larger structures. Rosotics is doing just that. Their new approach to additive manufacturing combines robotics and 3D-style printing into one unit that in essence has no scale limitations. This capability, in the long run, will revolutionize the manufacturing of metallic structures in ways that we cannot even imagine today. Rosotics is building the future of manufacturing right in my Arizona backyard and I am very proud to be advising them, and to use their capabilities in my aerospace and automotive enterprises." -Jim Cantrell, Co-Founder of SpaceX, Phantom Space. Rosotics is tackling the monumental task of revolutionizing metal additive manufacturing in a set of pristine hangars at Falcon Field Airport in Mesa, Arizona. The facility, which is fit for advanced rocket manufacturing, sits in the heart of a community of aerospace innovation, including giants like Boeing and Virgin Galactic, the latter having recently chosen to build its next-generation spacecraft SpaceShip III nearby. The beautiful thing is that although we are starting in aerospace, our vision is that we will soon be able to create some part of everything. Mantis is just the beginning, and as our process becomes more dynamic there will be no size limit to what we can build and where we can build it. And we're humbled to have earned the nickname 'baby SpaceX' from our peers in the area." says Austin Thurman, COO, who met LaRosa while they were both studying at Arizona State University. Rosotics makes the largest metal 3D printers in the world and they will fundamentally change aerospace manufacturing forever. Their proprietary process, Rapid Induction Printing, allows customers of the company to easily iterate and produce novel vehicles for space and transportation, said Tim Draper, founding partner of Draper Associates. We at Draper Associates are thrilled to be part of their journey. About Rosotics: Rosotics uses a proprietary approach, Rapid Induction Printing™ to dramatically expand the scope and opportunities of additive manufacturing for heavy materials industries. The company's process and breakthrough platform for large-scale production dramatically reduces the energy and material requirements for large-scale 3D printing, bringing the concept of "no scale limitations.

Read More

MANUFACTURING TECHNOLOGY

Phoenix Motorcars & CATL Form Long-Term Partnership

Contemporary Amperex Technology Co. Limited | November 23, 2022

Phoenix Motor Inc. (Nasdaq: PEV) (“Company” or “Phoenix”), a leader in manufacturing of all-electric, medium-duty vehicles, today announced the signing of a non-binding Memorandum of Understanding (“MOU”) with Contemporary Amperex Technology Co., Limited (SHE: 300750) (“CATL”), a global leader of new energy innovative technologies, for the co-development of batteries for Phoenix Motorcars’ product lines. The MOU will support the long-term supply of battery solutions and related products for Phoenix’s commercial electric vehicles including Gen 4 vehicles, as well as the potential cooperation on Gen 5 and EdisonFuture (Gen 6) models in the future. The two companies also agreed to explore the opportunity to deploy E-rolling chassis technology in Phoenix vehicle models. Developed for commercial vehicles by its subsidiary Suzhou Synland Technology Co., Limited, CATL’s E-rolling technology is a separate frame construction chassis solution that integrates coaxial e-beam, frame, electronic devices and the battery pack which in turn is integrated with the power domain controller. The innovative technology supports various vehicle types including pickups, light trucks, vans and RVs. Phoenix Motorcars CEO Dr. Lance Zhou commented, “We are thrilled to be working with CATL, one of the world’s leading battery manufacturers and solution providers, as we develop and produce our Gen 4 medium-duty vehicles and explore further cooperation including Gen 5 ground-up chassis vehicles and EdisonFuture (Gen 6) line of light-duty vehicles over the next few years. This MOU will ensure stability and security of essential battery supply. We are also very keen on the E-rolling chassis technology from CATL which would enable simplified, highly integrated and light weighted design of e-chassis to achieve higher energy efficiency in commercial vehicles. Collaboration with partners such as CATL is central to our ‘asset light’ strategy and adds to our confidence that we will deliver our enhanced product lineup on time, within budget and with maximum quality. “We are glad to cooperate with industry pioneers like Phoenix Motorcars, and we believe the successful cooperation with Phoenix will further promote the application of advanced technologies in commercial vehicles, This cooperation not only expands our global network of commercial application business, but also reflects our determination to promote comprehensive electrification with innovative battery solutions, thus contributing to the global efforts towards carbon neutrality.” -Li Xiaoning, Executive President of Overseas Commercial Application, CATL. About Phoenix Motor Inc: Phoenix Motor Inc., a pioneer in the electric vehicle (“EV”) industry, designs, builds, and integrates electric drive systems and light and medium duty EVs and sells electric forklifts and electric vehicle chargers for the commercial and residential markets. Phoenix operates two primary brands, “Phoenix Motorcars,” which is focused on commercial products including medium duty EVs (shuttle buses, school buses, municipal transit vehicles and delivery trucks, among others), electric vehicle chargers and electric forklifts, and “EdisonFuture,” which intends to offer light-duty EVs. Phoenix endeavors to be a leading designer, developer and manufacturer of electric vehicles and electric vehicle technologies. About Contemporary Amperex Technology Co. Limited: Contemporary Amperex Technology Co., Limited (CATL) is a global leader of new energy innovative technologies, committed to providing premier solutions and services for new energy applications worldwide. In the year 2021, CATL’s EV battery consumption volume ranks No. 1 in the world for five consecutive years, and it ranks first in the market share of global energy storage battery production. CATL also enjoys wide recognition by global EV and energy storage partners. To achieve the goal of realizing fossil fuel replacement in stationary and mobile energy systems with highly efficient electrical power systems that are generated through advanced batteries and renewable energy and promote the integrated innovation of market applications with electrification and intelligentization, CATL maintains continuous innovation in four dimensions including material and electrochemistry system, structure system, green extreme manufacturing and business models.

Read More

MANUFACTURING TECHNOLOGY

Acerta Analytics raises $8M ($10.4M CAD) to improve manufacturing quality in fast-changing automotive sector

Acerta Analytics | November 28, 2022

Acerta Analytics, the leading provider of advanced analytics solutions that leverage machine learning and artificial intelligence (ML/AI) to turn complex product data into actionable insights, has raised an $8M ($10.4M CAD) Series B round. The funding will be used to accelerate Acerta’s mission of providing actionable insights that improve product quality and operational efficiency in precision manufacturing globally. BDC Capital’s Industrial Innovation and Thrive Venture Funds led the round, with participation from existing investors OMERS Ventures and StandUp Ventures. Acerta helps automakers like Nissan and suppliers of complex vehicle parts such as Dana dramatically improve quality in their manufacturing processes and support early defect detection, making them more efficient, helping them reduce scrap and rework and avoid shipping defective parts that lead to costly recalls and brand damage. Acerta’s LinePulse platform uses machine learning and artificial intelligence to help companies leverage their data for actionable insights into vehicle part production. Results suggest that using Acerta’s LinePulse platform can lead to a reduction of 30% or more in rework rates, which can result in multi-million dollar savings on a per-plant basis. "Automotive manufacturers are facing increasing challenges as the industry moves towards electrification with more sophisticated sensors and electronics in every vehicle model. Acerta provides a platform that manufacturers can leverage to ensure they’re delivering high-quality products to market and maintaining brand reputation.By applying our advanced analytics on their complex data, automotive suppliers and OEMs can reduce scrap in their plants, thereby raising margins and increasing throughput. We help them achieve higher operational efficiency so they can make better day-to-day decisions. Manufacturing issues contribute to approximately one third of all early in-field vehicle breakdowns, but they are especially problematic for new EVs. Given the number of costly recalls and subsequent brand damage that EV makers are seeing, companies are investing in new digitalized production lines that are poised for the value that Acerta provides.This fundraise will help us add even more value to our core platform, LinePulse. We plan to expand our team to ensure we put our next-gen solution into the hands of more manufacturers." -Greta Cutulenco, CEO and co-founder of Acerta Acerta’s solutions drive significant improvement in manufacturing quality. We’re thrilled to support a company with such an inspiring vision for bringing AI and advanced data analytics into precision manufacturing. The time is right for this innovation, and we are very confident that this team will deliver, said Joseph Regan, Managing Partner, Industrial Innovation Venture Fund at BDC Capital. "We are excited to support Greta and the Acerta team in their next phases of growth. The company’s suite of SaaS solutions for precision manufacturing is already transforming the automotive and transportation industries and receiving strong market validation. We know that there is a lot more to come" -Michelle Scarborough, Managing Partner, Thrive Venture Fund at BDC Capital. After a difficult few years in the automotive industry due to the global pandemic and supply chain issues, manufacturers are doubling down on new production lines and the sector is anticipating that demand will recover strongly, especially as a new generation of EVs comes into production. A greater focus on local production in Europe and North America is also re-shaping the industry, as increasingly manufacturers look to safeguard global supply chains. Acerta currently operates in Canada, the United States, Europe and Japan. It will use the Series B funding to expand its customer base in North America and Europe, while strengthening ties with leading OEMs and automotive suppliers. Acerta’s customers are involved in producing complex parts for all types of vehicles. About Acerta: Acerta Forged from industrial experience and driven by data science, Acerta assists precision manufacturers to take their digital transformation beyond manually crunching sensor data. Our ML/AI-powered software services enable companies to make the right decisions fast, optimize production, and improve product quality. We translate complex product data into actionable insights. Founded in 2017, Acerta Analytics Solutions Inc. is based in Kitchener, Ontario, Canada. About BDC Capital: BDC Capital is the investment arm of BDC, Canada’s Business Development Bank. With over $6 billion under management, BDC Capital serves as a strategic partner to the country’s most innovative firms. It offers businesses a full spectrum of capital, from seed investments to growth equity, supporting Canadian entrepreneurs who have the ambition to stand out on the world stage.

Read More

MANUFACTURING TECHNOLOGY

Rosotics Raises $750,000 Pre-seed Round Led by Draper Associates For Novel Approach to Heavy Industry 3D Printing

Rosotics | November 23, 2022

Rosotics, innovators in additive manufacturing, today announced $750,000 in pre-seed funding led by Draper Associates. The company's hyper-efficient, proprietary 3D printing process, Rapid Induction Printing™, requires significantly less energy and fewer material resources than current methods to produce a high-quality product, while also allowing for much larger prints than have ever been possible before. This round of funding also featured participation from Correlation Ventures, Vibe Capital, and Sequoia Capital, bringing significant aerospace heritage and deep-tech experience to the mission. Rosotics is currently working with the aerospace industry as it rolls out its technology. "We hold the belief that the most natural and effective way to 3D print metal involves induction. Many metals conduct electricity and we can use that to our advantage, instead of adding incredibly inefficient and even dangerous hardware into the loop. Since our approach does away with the laser, we can even widen the nozzle and put down more material per hour." -Christian LaRosa Founder and CEO, a former aerospace engineer. Rosotics' proprietary printing system, called 'Mantis,' is designed to fold up like origami, allowing it to be easily packed and transported. Inspired by nature, Mantis gets its name from the insect world, with arms that unfold and stretch, allowing for larger 3D prints than ever before. When fully deployed it can print items larger than any other 3D printer to date. In fact, Mantis (Generation 1) will be capable of printing from 1.5m (5') up to 8m (26') in diameter, and up to 9m (30') in height in aerospace-grade aluminum and steel. The system is purpose built for the materialization of large-scale 3D printing across a wide range of applications, including on-site manufacturing. "Additive manufacturing has been with us in the mainstream for well over a decade and has revolutionized the manufacture of metallic complex parts like those found in rocket engines, The physical scale of such parts, however, has been limited to well under a meter and this new technology is needed to extend this revolutionary manufacturing technique to much larger structures. Rosotics is doing just that. Their new approach to additive manufacturing combines robotics and 3D-style printing into one unit that in essence has no scale limitations. This capability, in the long run, will revolutionize the manufacturing of metallic structures in ways that we cannot even imagine today. Rosotics is building the future of manufacturing right in my Arizona backyard and I am very proud to be advising them, and to use their capabilities in my aerospace and automotive enterprises." -Jim Cantrell, Co-Founder of SpaceX, Phantom Space. Rosotics is tackling the monumental task of revolutionizing metal additive manufacturing in a set of pristine hangars at Falcon Field Airport in Mesa, Arizona. The facility, which is fit for advanced rocket manufacturing, sits in the heart of a community of aerospace innovation, including giants like Boeing and Virgin Galactic, the latter having recently chosen to build its next-generation spacecraft SpaceShip III nearby. The beautiful thing is that although we are starting in aerospace, our vision is that we will soon be able to create some part of everything. Mantis is just the beginning, and as our process becomes more dynamic there will be no size limit to what we can build and where we can build it. And we're humbled to have earned the nickname 'baby SpaceX' from our peers in the area." says Austin Thurman, COO, who met LaRosa while they were both studying at Arizona State University. Rosotics makes the largest metal 3D printers in the world and they will fundamentally change aerospace manufacturing forever. Their proprietary process, Rapid Induction Printing, allows customers of the company to easily iterate and produce novel vehicles for space and transportation, said Tim Draper, founding partner of Draper Associates. We at Draper Associates are thrilled to be part of their journey. About Rosotics: Rosotics uses a proprietary approach, Rapid Induction Printing™ to dramatically expand the scope and opportunities of additive manufacturing for heavy materials industries. The company's process and breakthrough platform for large-scale production dramatically reduces the energy and material requirements for large-scale 3D printing, bringing the concept of "no scale limitations.

Read More

MANUFACTURING TECHNOLOGY

Phoenix Motorcars & CATL Form Long-Term Partnership

Contemporary Amperex Technology Co. Limited | November 23, 2022

Phoenix Motor Inc. (Nasdaq: PEV) (“Company” or “Phoenix”), a leader in manufacturing of all-electric, medium-duty vehicles, today announced the signing of a non-binding Memorandum of Understanding (“MOU”) with Contemporary Amperex Technology Co., Limited (SHE: 300750) (“CATL”), a global leader of new energy innovative technologies, for the co-development of batteries for Phoenix Motorcars’ product lines. The MOU will support the long-term supply of battery solutions and related products for Phoenix’s commercial electric vehicles including Gen 4 vehicles, as well as the potential cooperation on Gen 5 and EdisonFuture (Gen 6) models in the future. The two companies also agreed to explore the opportunity to deploy E-rolling chassis technology in Phoenix vehicle models. Developed for commercial vehicles by its subsidiary Suzhou Synland Technology Co., Limited, CATL’s E-rolling technology is a separate frame construction chassis solution that integrates coaxial e-beam, frame, electronic devices and the battery pack which in turn is integrated with the power domain controller. The innovative technology supports various vehicle types including pickups, light trucks, vans and RVs. Phoenix Motorcars CEO Dr. Lance Zhou commented, “We are thrilled to be working with CATL, one of the world’s leading battery manufacturers and solution providers, as we develop and produce our Gen 4 medium-duty vehicles and explore further cooperation including Gen 5 ground-up chassis vehicles and EdisonFuture (Gen 6) line of light-duty vehicles over the next few years. This MOU will ensure stability and security of essential battery supply. We are also very keen on the E-rolling chassis technology from CATL which would enable simplified, highly integrated and light weighted design of e-chassis to achieve higher energy efficiency in commercial vehicles. Collaboration with partners such as CATL is central to our ‘asset light’ strategy and adds to our confidence that we will deliver our enhanced product lineup on time, within budget and with maximum quality. “We are glad to cooperate with industry pioneers like Phoenix Motorcars, and we believe the successful cooperation with Phoenix will further promote the application of advanced technologies in commercial vehicles, This cooperation not only expands our global network of commercial application business, but also reflects our determination to promote comprehensive electrification with innovative battery solutions, thus contributing to the global efforts towards carbon neutrality.” -Li Xiaoning, Executive President of Overseas Commercial Application, CATL. About Phoenix Motor Inc: Phoenix Motor Inc., a pioneer in the electric vehicle (“EV”) industry, designs, builds, and integrates electric drive systems and light and medium duty EVs and sells electric forklifts and electric vehicle chargers for the commercial and residential markets. Phoenix operates two primary brands, “Phoenix Motorcars,” which is focused on commercial products including medium duty EVs (shuttle buses, school buses, municipal transit vehicles and delivery trucks, among others), electric vehicle chargers and electric forklifts, and “EdisonFuture,” which intends to offer light-duty EVs. Phoenix endeavors to be a leading designer, developer and manufacturer of electric vehicles and electric vehicle technologies. About Contemporary Amperex Technology Co. Limited: Contemporary Amperex Technology Co., Limited (CATL) is a global leader of new energy innovative technologies, committed to providing premier solutions and services for new energy applications worldwide. In the year 2021, CATL’s EV battery consumption volume ranks No. 1 in the world for five consecutive years, and it ranks first in the market share of global energy storage battery production. CATL also enjoys wide recognition by global EV and energy storage partners. To achieve the goal of realizing fossil fuel replacement in stationary and mobile energy systems with highly efficient electrical power systems that are generated through advanced batteries and renewable energy and promote the integrated innovation of market applications with electrification and intelligentization, CATL maintains continuous innovation in four dimensions including material and electrochemistry system, structure system, green extreme manufacturing and business models.

Read More

MANUFACTURING TECHNOLOGY

Acerta Analytics raises $8M ($10.4M CAD) to improve manufacturing quality in fast-changing automotive sector

Acerta Analytics | November 28, 2022

Acerta Analytics, the leading provider of advanced analytics solutions that leverage machine learning and artificial intelligence (ML/AI) to turn complex product data into actionable insights, has raised an $8M ($10.4M CAD) Series B round. The funding will be used to accelerate Acerta’s mission of providing actionable insights that improve product quality and operational efficiency in precision manufacturing globally. BDC Capital’s Industrial Innovation and Thrive Venture Funds led the round, with participation from existing investors OMERS Ventures and StandUp Ventures. Acerta helps automakers like Nissan and suppliers of complex vehicle parts such as Dana dramatically improve quality in their manufacturing processes and support early defect detection, making them more efficient, helping them reduce scrap and rework and avoid shipping defective parts that lead to costly recalls and brand damage. Acerta’s LinePulse platform uses machine learning and artificial intelligence to help companies leverage their data for actionable insights into vehicle part production. Results suggest that using Acerta’s LinePulse platform can lead to a reduction of 30% or more in rework rates, which can result in multi-million dollar savings on a per-plant basis. "Automotive manufacturers are facing increasing challenges as the industry moves towards electrification with more sophisticated sensors and electronics in every vehicle model. Acerta provides a platform that manufacturers can leverage to ensure they’re delivering high-quality products to market and maintaining brand reputation.By applying our advanced analytics on their complex data, automotive suppliers and OEMs can reduce scrap in their plants, thereby raising margins and increasing throughput. We help them achieve higher operational efficiency so they can make better day-to-day decisions. Manufacturing issues contribute to approximately one third of all early in-field vehicle breakdowns, but they are especially problematic for new EVs. Given the number of costly recalls and subsequent brand damage that EV makers are seeing, companies are investing in new digitalized production lines that are poised for the value that Acerta provides.This fundraise will help us add even more value to our core platform, LinePulse. We plan to expand our team to ensure we put our next-gen solution into the hands of more manufacturers." -Greta Cutulenco, CEO and co-founder of Acerta Acerta’s solutions drive significant improvement in manufacturing quality. We’re thrilled to support a company with such an inspiring vision for bringing AI and advanced data analytics into precision manufacturing. The time is right for this innovation, and we are very confident that this team will deliver, said Joseph Regan, Managing Partner, Industrial Innovation Venture Fund at BDC Capital. "We are excited to support Greta and the Acerta team in their next phases of growth. The company’s suite of SaaS solutions for precision manufacturing is already transforming the automotive and transportation industries and receiving strong market validation. We know that there is a lot more to come" -Michelle Scarborough, Managing Partner, Thrive Venture Fund at BDC Capital. After a difficult few years in the automotive industry due to the global pandemic and supply chain issues, manufacturers are doubling down on new production lines and the sector is anticipating that demand will recover strongly, especially as a new generation of EVs comes into production. A greater focus on local production in Europe and North America is also re-shaping the industry, as increasingly manufacturers look to safeguard global supply chains. Acerta currently operates in Canada, the United States, Europe and Japan. It will use the Series B funding to expand its customer base in North America and Europe, while strengthening ties with leading OEMs and automotive suppliers. Acerta’s customers are involved in producing complex parts for all types of vehicles. About Acerta: Acerta Forged from industrial experience and driven by data science, Acerta assists precision manufacturers to take their digital transformation beyond manually crunching sensor data. Our ML/AI-powered software services enable companies to make the right decisions fast, optimize production, and improve product quality. We translate complex product data into actionable insights. Founded in 2017, Acerta Analytics Solutions Inc. is based in Kitchener, Ontario, Canada. About BDC Capital: BDC Capital is the investment arm of BDC, Canada’s Business Development Bank. With over $6 billion under management, BDC Capital serves as a strategic partner to the country’s most innovative firms. It offers businesses a full spectrum of capital, from seed investments to growth equity, supporting Canadian entrepreneurs who have the ambition to stand out on the world stage.

Read More

Spotlight

Sitecore

Sitecore

Sitecore is the global leader in experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More t...

Events

Resources