Q&A with Margaret Molloy, Global CMO, Siegel+Gale

Margaret Molloy, Global CMO of Siegel+Gale has a 20-year track record as a business-to-business growth instigator, achieved by uniting brand building with demand generation. In Siegel+Gale’s Simplifiers series, Margaret Molloy interviews business leaders who put simplicity to work.

Considered a "CMO whisperer," Margaret is a highly influential CMO and convener of panels and roundtables. She has been recognized by Forbes as one of the top 10 CMOs on Twitter. Margaret also serves as the New York Chair of the Marketing Society

MEDIA 7: If we were to say to a bunch of people who know you, ‘Give us three adjectives that best describe you’, what would we hear?
MARGARET MOLLOY: 
Passionate, energetic and influential.

M7: What is your favourite part of working at Siegel+Gale?
MM:
Both our ethos—helping brands realize the power of simplicity, and the strategists, designers, researchers, and writers who deliver on that ethos to our clients. Our teams are truly simplifiers. I believe that in our harried, cluttered world, brands that focus on simplicity, win.


"It's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs."

M7: What is the ‘power of simplicity’ that you’re helping CMOs and brand leaders realize?
MM: Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it.

M7: At Siegel+Gale, how do you align sales and marketing to achieve your branding goals?
MM:
There has always been a natural tension. A CMO’s job is to reconcile that tension by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value. At Siegel+Gale, we do not engage in random acts of marketing—all marketing is in the service of the brand and the revenue targets.


"A CMO’s job is to reconcile tension between brand-building programs and performance marketing by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value."

M7: Margaret, you were listed on Forbes Top 10 Most Influential Chief Marketing Officers on Social Media in 2017 and have won IrishCentral’s 2018 Creativity and Arts Award in Fashion and Design. How is social media transforming the marketing landscape and how do you see it evolving in future?
MM:
In previous eras, a brand’s responsibility was to broadcast its message and product offerings to the community. Today, with the advent of social media, it has become a multi-party dialogue. The fundamental shift is from controlling the brand message to engaging constituencies (i.e., customers, shareholders, the community at large). Therefore, it's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs.  Social media is a great mechanism not only for engagement but also for listening.


"Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it."

M7: For your platform #WearingIrish, which channels helped you the most in reaching out to the target audience?
MM: I created WearingIrish to expose Ireland’s talented fashion designers to new markets and to showcase Irish fashion design on the global stage. Instagram is an obvious choice to reach shoppers and influencers; it’s a robust platform for any fashion brand because it's inherently visual.

In addition to Instagram, I leveraged my professional network on LinkedIn to build a broad-based board of advisors and potential collaborators for WearingIrish.

M7: What motivates you to get out of the bed in the morning?
MM:
I’m a connector, and I get my energy from convening the marketing community via live events and other programs. On a daily basis, I host conversations with ambitious CMOs and brand leaders about their challenges. I relish the opportunity to connect marketing leaders with the team at Siegel+Gale because of our depth of expertise in helping our clients build brands.

ABOUT SIEGEL+GALE

Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Brand Consulting Group, a division of Omnicom Group Inc., we have strong partners all around the world.

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Kimberly-Clark Professional™ Improves Protection for Lab Workers with New Kimtech™ Polaris™ Nitrile Exam Gloves

Kimberly-Clark Professional | January 16, 2024

Kimberly-Clark Professional™ announced the availability of new Kimtech™ Polaris™ Nitrile Exam Gloves for use in laboratory settings that afford users the highest level of protection, durability and comfort from a glove in the Kimtech portfolio. Featuring a new dark magenta color unique to Kimberly-Clark Professional and a proprietary high-quality nitrile formulation, Kimtech Polaris Nitrile Exam Gloves have one of the lowest acceptable quality levels (AQL) for pinholes at 0.65, when compared to leading competitors. The average tensile strength is 31 megapascal (MPa) after aging, more than double the strength of the industry standard. The gloves also have been tested against some of the harshest chemicals used in labs and industrial work environments,1 meeting and exceeding the industry standards for exam gloves. "Kimtech Polaris Nitrile Exam Gloves were created with the end-user in mind and represent a new chapter in innovation for Kimberly-Clark Professional," said Anuj Sinha, General Manager, Personal Protective Equipment (PPE) and Partnership Products, Kimberly-Clark Professional North America. "Our goal was to elevate the glove – making it more durable than our other gloves without sacrificing comfort." Certified by U.S. Ergonomics, Kimtech Polaris Nitrile Exam Gloves provide measurable ergonomic benefits to the user by improving comfort and fit and minimizing the risk factors that may cause injuries. The gloves are specifically designed to protect professionals in laboratory settings, and they are also suitable for industrial work environments, pharmaceutical manufacturing, medical device manufacturing and biotechnology. "These exam gloves are typically worn for long periods, so comfort was top of mind when designing Polaris," said Sinha. "Beyond the fit of the glove, we gave it breathability and thermal comfort resulting in a glove 80% of daily glove users found favorable versus their current glove, according to a recent study.2" In addition to delivering greater comfort and superior barrier protection, Kimtech Polaris Nitrile Exam Gloves will also help in advancing customers' sustainability goals, as it is recyclable through The RightCycle™ Program by Kimberly-Clark Professional. Through The RightCycle Program, eligible non-hazardous Kimberly-Clark Professional PPE waste, such as Kimtech Polaris Nitrile Exam Gloves, are collected at the end user's facility and taken to a recycling partner where they are turned into plastic pellets used to make durable consumer goods. Kimtech Polaris Nitrile Exam Gloves do not contain silicone,3 are food contact safe4 and meet United States Pharmacopeial Convention (USP) <800> guidelines.5 The gloves are available for purchase as of Jan. 2, 2024, and are being stocked by a large number of scientific and industrial distributors. About Kimberly-Clark Professional™ Kimberly-Clark Professional™ partners with businesses to create Exceptional Workplaces, helping to make them healthier, safer and more productive. Key brands in this segment include Kleenex, Scott, WypAll, KleenGuard and Kimtech. To see how Kimberly-Clark Professional is helping people around the world to work better About Kimberly-Clark Kimberly-Clark and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we create products that help individuals experience more of what is important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2 share positions in approximately 80 countries. We use sustainable practices that support a healthy planet, build strong communities, and ensure our business thrives for decades to come. We are proud to be recognized as one of the world's most ethical companies by Ethisphere for the fifth year in a row.

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Robotics and Automation

Innovation Pioneer RobotLAB Celebrates Banner Year Fueled by Franchising and Key Partnerships

RobotLAB | January 24, 2024

RobotLAB, the premier robotics integrator that has delivered impactful business innovations and solutions for more than 15 years, is proud to report a remarkable and record-setting 2023, driven by prominent strategic partnerships, increasing demand strength and the launch of a groundbreaking robotics integration franchise program. With investments in robotics and automation expected to grow 7% annually in the next two years, RobotLAB’s remarkable 2023 underscores the fast-paced evolution of the robotics industry. As more companies nationwide seek accessible, easy-to-integrate robotics solutions, RobotLAB envisions a clear and wide path for continued success in 2024 and beyond. “I am deeply appreciative to work alongside a talented and dedicated team who made 2023 our strongest year to date, and we’re motivated by portfolio growth, new franchisees and notable partnerships to reach even more milestones in 2024,” said RobotLAB Founder and CEO, Elad Inbar. “Last year was characterized by intentional, bold steps – like launching the world’s first robotics integration franchise program - not only to enable corporate growth, but to fuel the growth of the entire robotics industry.” In 2023, RobotLAB proudly debuted a first-of-its-kind robotics integration franchise model, which established the nationwide infrastructure required to meet the rapidly growing marketplace demand for robotics solutions in key economic sectors, including delivery, cleaning, education and customer service. In the six months following the launch of the program, RobotLAB awarded 26 territories to five franchise groups in Dallas-Fort Worth, Texas, Charlotte, N.C., Raleigh, N.C., Atlantic City, N.J., and Ft. Lauderdale, Fla., with agreements for an additional 23 territories near completion. The innovative program was an immediate magnet for experienced franchisees wanting to diversify their portfolios, as well as entrepreneurs looking to enter the franchising world via the only future-proof, robot franchise available. With franchised offices now open in key markets across the country, and more in the pipeline, RobotLAB is building a reliable, customer-driven network of robotics professionals who can provide sales, tailored programming, onsite integration, and repairs to local communities and regional economies – ensuring more companies can access, understand and realize robotics solutions that will dramatically improve their business. RobotLAB’s successful 2023 was also marked by landmark partnerships with leaders in the public and private sectors. RobotLAB inked an agreement with the American Samoa Department of Education to provide more than 150 technology carts to the nation’s public schools. Each cart included humanoid robots, virtual reality headsets, laptops, tablets and lesson plans to expose students to age-appropriate technology and encourage a mastery of computer science, artificial intelligence, automation, STEM and robotics. On the commercial side, RobotLAB was tapped by B2B technology leader LG Business Solutions USA to expand the integration of its state-of-the-art hospitality robots, LG CLOi ServeBot and LG CLOi GuideBot, in restaurants, hotels and similar venues throughout the United States. The innovative robotics integrator was also named Bear Robotics’ preferred U.S. dealer partner for its deep knowledge of the restaurant and hospitality sectors. Finally, RobotLAB renewed its master distributor agreement with United Robotics Group (URG), ensuring the NAO and Pepper robots are equipped with top-tier software and curricula, and sold, integrated, serviced and repaired via RobotLAB’s best-in-class processes, as they have been since 2009. Numerous 2023 industry accolades further underscored RobotLAB’s standing as the market leader for robotic solutions and reinforce its reputation as a go-to robotics partner. Last year, the company collected several prominent honors, including LATF Daytime Beauty: Innovator of the Year, Franchise Journal: Top Brands of 2023, QSR Magazine: Digital Disruptor, ICX Elevate: Customer Experience Excellence Award and D CEO & Dallas Innovates: Innovation Award Finalist. 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MaxLinear Launches Product Design Kit for Active Electrical Cables Using Keystone PAM4 DSP

MaxLinear | February 02, 2024

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Manufacturing Technology

Kimberly-Clark Professional™ Improves Protection for Lab Workers with New Kimtech™ Polaris™ Nitrile Exam Gloves

Kimberly-Clark Professional | January 16, 2024

Kimberly-Clark Professional™ announced the availability of new Kimtech™ Polaris™ Nitrile Exam Gloves for use in laboratory settings that afford users the highest level of protection, durability and comfort from a glove in the Kimtech portfolio. Featuring a new dark magenta color unique to Kimberly-Clark Professional and a proprietary high-quality nitrile formulation, Kimtech Polaris Nitrile Exam Gloves have one of the lowest acceptable quality levels (AQL) for pinholes at 0.65, when compared to leading competitors. The average tensile strength is 31 megapascal (MPa) after aging, more than double the strength of the industry standard. The gloves also have been tested against some of the harshest chemicals used in labs and industrial work environments,1 meeting and exceeding the industry standards for exam gloves. "Kimtech Polaris Nitrile Exam Gloves were created with the end-user in mind and represent a new chapter in innovation for Kimberly-Clark Professional," said Anuj Sinha, General Manager, Personal Protective Equipment (PPE) and Partnership Products, Kimberly-Clark Professional North America. "Our goal was to elevate the glove – making it more durable than our other gloves without sacrificing comfort." Certified by U.S. Ergonomics, Kimtech Polaris Nitrile Exam Gloves provide measurable ergonomic benefits to the user by improving comfort and fit and minimizing the risk factors that may cause injuries. The gloves are specifically designed to protect professionals in laboratory settings, and they are also suitable for industrial work environments, pharmaceutical manufacturing, medical device manufacturing and biotechnology. "These exam gloves are typically worn for long periods, so comfort was top of mind when designing Polaris," said Sinha. "Beyond the fit of the glove, we gave it breathability and thermal comfort resulting in a glove 80% of daily glove users found favorable versus their current glove, according to a recent study.2" In addition to delivering greater comfort and superior barrier protection, Kimtech Polaris Nitrile Exam Gloves will also help in advancing customers' sustainability goals, as it is recyclable through The RightCycle™ Program by Kimberly-Clark Professional. Through The RightCycle Program, eligible non-hazardous Kimberly-Clark Professional PPE waste, such as Kimtech Polaris Nitrile Exam Gloves, are collected at the end user's facility and taken to a recycling partner where they are turned into plastic pellets used to make durable consumer goods. Kimtech Polaris Nitrile Exam Gloves do not contain silicone,3 are food contact safe4 and meet United States Pharmacopeial Convention (USP) <800> guidelines.5 The gloves are available for purchase as of Jan. 2, 2024, and are being stocked by a large number of scientific and industrial distributors. About Kimberly-Clark Professional™ Kimberly-Clark Professional™ partners with businesses to create Exceptional Workplaces, helping to make them healthier, safer and more productive. Key brands in this segment include Kleenex, Scott, WypAll, KleenGuard and Kimtech. To see how Kimberly-Clark Professional is helping people around the world to work better About Kimberly-Clark Kimberly-Clark and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we create products that help individuals experience more of what is important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2 share positions in approximately 80 countries. We use sustainable practices that support a healthy planet, build strong communities, and ensure our business thrives for decades to come. We are proud to be recognized as one of the world's most ethical companies by Ethisphere for the fifth year in a row.

Read More

Robotics and Automation

Innovation Pioneer RobotLAB Celebrates Banner Year Fueled by Franchising and Key Partnerships

RobotLAB | January 24, 2024

RobotLAB, the premier robotics integrator that has delivered impactful business innovations and solutions for more than 15 years, is proud to report a remarkable and record-setting 2023, driven by prominent strategic partnerships, increasing demand strength and the launch of a groundbreaking robotics integration franchise program. With investments in robotics and automation expected to grow 7% annually in the next two years, RobotLAB’s remarkable 2023 underscores the fast-paced evolution of the robotics industry. As more companies nationwide seek accessible, easy-to-integrate robotics solutions, RobotLAB envisions a clear and wide path for continued success in 2024 and beyond. “I am deeply appreciative to work alongside a talented and dedicated team who made 2023 our strongest year to date, and we’re motivated by portfolio growth, new franchisees and notable partnerships to reach even more milestones in 2024,” said RobotLAB Founder and CEO, Elad Inbar. “Last year was characterized by intentional, bold steps – like launching the world’s first robotics integration franchise program - not only to enable corporate growth, but to fuel the growth of the entire robotics industry.” In 2023, RobotLAB proudly debuted a first-of-its-kind robotics integration franchise model, which established the nationwide infrastructure required to meet the rapidly growing marketplace demand for robotics solutions in key economic sectors, including delivery, cleaning, education and customer service. In the six months following the launch of the program, RobotLAB awarded 26 territories to five franchise groups in Dallas-Fort Worth, Texas, Charlotte, N.C., Raleigh, N.C., Atlantic City, N.J., and Ft. Lauderdale, Fla., with agreements for an additional 23 territories near completion. The innovative program was an immediate magnet for experienced franchisees wanting to diversify their portfolios, as well as entrepreneurs looking to enter the franchising world via the only future-proof, robot franchise available. With franchised offices now open in key markets across the country, and more in the pipeline, RobotLAB is building a reliable, customer-driven network of robotics professionals who can provide sales, tailored programming, onsite integration, and repairs to local communities and regional economies – ensuring more companies can access, understand and realize robotics solutions that will dramatically improve their business. RobotLAB’s successful 2023 was also marked by landmark partnerships with leaders in the public and private sectors. RobotLAB inked an agreement with the American Samoa Department of Education to provide more than 150 technology carts to the nation’s public schools. Each cart included humanoid robots, virtual reality headsets, laptops, tablets and lesson plans to expose students to age-appropriate technology and encourage a mastery of computer science, artificial intelligence, automation, STEM and robotics. On the commercial side, RobotLAB was tapped by B2B technology leader LG Business Solutions USA to expand the integration of its state-of-the-art hospitality robots, LG CLOi ServeBot and LG CLOi GuideBot, in restaurants, hotels and similar venues throughout the United States. The innovative robotics integrator was also named Bear Robotics’ preferred U.S. dealer partner for its deep knowledge of the restaurant and hospitality sectors. Finally, RobotLAB renewed its master distributor agreement with United Robotics Group (URG), ensuring the NAO and Pepper robots are equipped with top-tier software and curricula, and sold, integrated, serviced and repaired via RobotLAB’s best-in-class processes, as they have been since 2009. Numerous 2023 industry accolades further underscored RobotLAB’s standing as the market leader for robotic solutions and reinforce its reputation as a go-to robotics partner. Last year, the company collected several prominent honors, including LATF Daytime Beauty: Innovator of the Year, Franchise Journal: Top Brands of 2023, QSR Magazine: Digital Disruptor, ICX Elevate: Customer Experience Excellence Award and D CEO & Dallas Innovates: Innovation Award Finalist. RobotLAB is well-positioned to continue its impressive momentum in 2024 and beyond, thanks to significant portfolio expansion, a bevy of high-profile strategic partnerships and an already successful and attractive franchising opportunity introduced in 2023. About RobotLAB Since 2007, RobotLAB has guided businesses to dramatic bottom-line increases by helping them harness and leverage the immense power of automation. Catering to an array of economically critical industries that span education, finance, healthcare, delivery and hospitality, RobotLAB provides robotic business solutions that improve ROI and enhance the user experience. With a multitude of in-house teams and department specialists, the company remains focused on a seamless integration process that begins with an in-depth assessment of client needs. Sales and delivery experts ensure proper product immersion while implementation and installation professionals ensure peak performance. In a world replete with business uncertainties, RobotLAB ensures operational consistency through technology. In 2023, RobotLAB launched the first robotics integration franchise program to best serve growing demand for robotics across the U.S. in nearly all business sectors.

Read More

Manufacturing Technology

MaxLinear Launches Product Design Kit for Active Electrical Cables Using Keystone PAM4 DSP

MaxLinear | February 02, 2024

MaxLinear, Inc. a leading provider of high-speed interconnect ICs enabling data center, metro, and wireless transport networks, announced the availability of a comprehensive product design kit (PDK) to optimize performance and accelerate the time to market for high-speed Active Electrical Cables (AEC) using MaxLinear’s 5nm PAM4 DSP, Keystone. The PDK is a cost-cutting and time-saving tool for cable manufacturers who want to quickly integrate Keystone into their active electrical cables. MaxLinear’s Keystone PAM4 DSP offers a significant power advantage in AEC applications, which is increasingly becoming a critical factor for hyperscale data centers. The use of 5nm CMOS technology enables designers and manufacturers to build high-speed cables that meet the need for low power, highly integrated, high performance interconnect solutions that will drive the next generation of hyperscale cloud networks. Manufacturers taking advantage of MaxLinear’s PDK to optimize cable designs using Keystone PAM4 DSP will gain a distinct advantage over competitor solutions when trying to maximize reach and minimize power consumption. The PDK makes Keystone easy to integrate with strong applications support, multiple tools to optimize and monitor performance, and reference designs (SW and HW) to accelerate integration. Sophisticated software allows for quick design optimization for the lowest possible power consumption and maximizing cable reach. Cable designers can constantly monitor performance, route signals from any port to any port, and take advantage of hitless firmware upgrades. “MaxLinear is focused on providing not only industry-leading interconnect technologies but also a comprehensive suite of tools to support our manufacturing and design partners,” said Drew Guckenberger, Vice President of High Speed Interconnect at MaxLinear. “Our development kit for our Keystone products provides them with a path to take products to market more quickly and more cost-effectively.” Active electrical cables (AECs) are revolutionizing data center connections. Unlike passive cables, they actively boost signals, allowing for longer distances (up to 7 meters for 400G), higher bandwidth, and thinner, lighter cables. This makes them ideal for high-speed applications like top-of-rack connections (connecting switches to servers within the same rack); direct digital control (enabling flexible interconnectivity within racks and across rows); and breakout solutions (splitting high-speed connections into multiple lower-speed channels). The high-speed interconnect market – which includes active optical cables, active electrical cables, direct attach copper cables, and others – is expected to grow to $17.1B by 2028, up from $10.7B in 2021 according to a market forecast report from The Insight Partners. The Keystone Family The Keystone 5nm DSP family caters to 400G and 800G applications, featuring a groundbreaking 106.25Gbps host side electrical I/O, aligning with the line side interface rate. Available variants support single-mode optics (EML and SiPh), multimode optics and Active Electrical Cables (AECs), offering comprehensive solutions with companion TIAs. Host side interfaces cover ethernet rates of 25G, 50G, and 100G per lane over C2M, MR, and LR host channels. The line side interfaces, tailored for 100G/λ DR, FR, and LR applications, also support these rates. These devices boast extensive DSP functionality, encompassing line-side transmitter DPD, TX FIR, receiver FFE, and DFE. With exceptional performance and signal integrity, these DSPs occupy a compact footprint (12mm x 13mm), ideal for next-gen module form-factors like QSFP-DD800 and OSFP800. Additionally, they are available as Known Good Die (KGD) for denser applications, such as OSFP-XD. About MaxLinear, Inc. MaxLinear, Inc. is a leading provider of radio frequency (RF), analog, digital, and mixed-signal integrated circuits for access and connectivity, wired and wireless infrastructure, and industrial and multimarket applications. MaxLinear is headquartered in Carlsbad, California. MaxLinear, the MaxLinear logo, any other MaxLinear trademarks are all property of MaxLinear, Inc. or one of MaxLinear's subsidiaries in the U.S.A. and other countries. All rights reserved.

Read More

Spotlight

Siegel+Gale

Siegel+Gale

Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands w...

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