Q&A with Tom O'Regan, CEO at Madison Logic

Q&A with Tom O'Regan
Tom O'Regan, CEO at Madison Logic is a global leader in account based marketing. In this role, O’Regan leads all company initiatives with an emphasis on positioning ActivateABMTM as the only truly global account based marketing platform built for B2B marketers.

Focused on driving Madison Logic momentum and enabling the Marketer to be the driving force for growth and change within the enterprise, O’Regan also sits on the Advisory Board of The Fiscal Times, both the Sales Executive Committee and B2B Operating Group at the IAB.

MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
TOM O'REGAN: 
Passionate, Optimistic, and Indefatigable

M7: Ovum has named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. What factors have led Madison Logic to emerge as a leader in ABM?
TO'R:
Ovum recognized the strength of our ABM platform in achieving predictable growth among the fastest growing B2B organizations globally. Specifically, the ability to leverage intent data to target the right accounts, measure ABM effectiveness, shorten sales cycles, and accelerate growth. The Ovum report also highlights Madison Logic's data gateway that allows CRM and MAP platforms to connect seamlessly including Salesforce, Marketo, and Oracle Eloqua.


"AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers."

M7: How will the bi-directional integration with Oracle Eloqua help Madison Logic to empower B2B marketers?
TO'R:
Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations. With the Oracle Eloqua integration, Madison Logic seamlessly accesses target account lists to activate ABM Demand Generation and Advertising programs and transfers engagement data back into Eloqua for lead scoring. Joint clients can also take advantage of Journey Acceleration™, which personalizes messaging based on marketing funnel stage to increase the volume, velocity, and value of deals in the pipeline.


"Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations."

M7: How do you see technology and artificial intelligence impacting the ABM landscape in the near future?
TO'R:
AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers.



M7: Tom, your love for golf is well-known. Since when have you been playing golf and how do you manufacture time for it?
TO'R:
I’ve played golf since college and have met so many unbelievable people, explored so many amazing places around the world, and had incredible experiences enjoying the game of golf. With offices in NY, Boston, San Francisco, Seattle, London, Dublin, and Singapore, I have the opportunity to play with team members, partners, and clients once in a while. When I’m not working, I pick vacation spots partially on the quality of the links.

M7: What is your superpower?
TO'R:
I’d like to think I have a good eye for talent and finding people who have the skills, but more importantly I have the determination needed to grow and scale a business as a team.

ABOUT MADISON LOGIC

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy across the funnel with ABM Advertising and ABM Demand Generation to align with sales, accelerate the buyer journey, and drive growth.

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Kimberly-Clark Professional™ Improves Protection for Lab Workers with New Kimtech™ Polaris™ Nitrile Exam Gloves

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Kimberly-Clark Professional™ announced the availability of new Kimtech™ Polaris™ Nitrile Exam Gloves for use in laboratory settings that afford users the highest level of protection, durability and comfort from a glove in the Kimtech portfolio. Featuring a new dark magenta color unique to Kimberly-Clark Professional and a proprietary high-quality nitrile formulation, Kimtech Polaris Nitrile Exam Gloves have one of the lowest acceptable quality levels (AQL) for pinholes at 0.65, when compared to leading competitors. The average tensile strength is 31 megapascal (MPa) after aging, more than double the strength of the industry standard. The gloves also have been tested against some of the harshest chemicals used in labs and industrial work environments,1 meeting and exceeding the industry standards for exam gloves. "Kimtech Polaris Nitrile Exam Gloves were created with the end-user in mind and represent a new chapter in innovation for Kimberly-Clark Professional," said Anuj Sinha, General Manager, Personal Protective Equipment (PPE) and Partnership Products, Kimberly-Clark Professional North America. "Our goal was to elevate the glove – making it more durable than our other gloves without sacrificing comfort." Certified by U.S. Ergonomics, Kimtech Polaris Nitrile Exam Gloves provide measurable ergonomic benefits to the user by improving comfort and fit and minimizing the risk factors that may cause injuries. The gloves are specifically designed to protect professionals in laboratory settings, and they are also suitable for industrial work environments, pharmaceutical manufacturing, medical device manufacturing and biotechnology. "These exam gloves are typically worn for long periods, so comfort was top of mind when designing Polaris," said Sinha. "Beyond the fit of the glove, we gave it breathability and thermal comfort resulting in a glove 80% of daily glove users found favorable versus their current glove, according to a recent study.2" In addition to delivering greater comfort and superior barrier protection, Kimtech Polaris Nitrile Exam Gloves will also help in advancing customers' sustainability goals, as it is recyclable through The RightCycle™ Program by Kimberly-Clark Professional. Through The RightCycle Program, eligible non-hazardous Kimberly-Clark Professional PPE waste, such as Kimtech Polaris Nitrile Exam Gloves, are collected at the end user's facility and taken to a recycling partner where they are turned into plastic pellets used to make durable consumer goods. Kimtech Polaris Nitrile Exam Gloves do not contain silicone,3 are food contact safe4 and meet United States Pharmacopeial Convention (USP) <800> guidelines.5 The gloves are available for purchase as of Jan. 2, 2024, and are being stocked by a large number of scientific and industrial distributors. About Kimberly-Clark Professional™ Kimberly-Clark Professional™ partners with businesses to create Exceptional Workplaces, helping to make them healthier, safer and more productive. Key brands in this segment include Kleenex, Scott, WypAll, KleenGuard and Kimtech. To see how Kimberly-Clark Professional is helping people around the world to work better About Kimberly-Clark Kimberly-Clark and its trusted brands are an indispensable part of life for people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people's most essential needs, we create products that help individuals experience more of what is important to them. Our portfolio of brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Intimus, Neve, Plenitud, Sweety, Softex, Viva and WypAll, hold No. 1 or No. 2 share positions in approximately 80 countries. We use sustainable practices that support a healthy planet, build strong communities, and ensure our business thrives for decades to come. We are proud to be recognized as one of the world's most ethical companies by Ethisphere for the fifth year in a row.

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Spotlight

Madison Logic

Madison Logic

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy acro...

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