Q&A with Tom O'Regan, CEO at Madison Logic

Q&A with Tom O'Regan
Tom O'Regan, CEO at Madison Logic is a global leader in account based marketing. In this role, O’Regan leads all company initiatives with an emphasis on positioning ActivateABMTM as the only truly global account based marketing platform built for B2B marketers.

Focused on driving Madison Logic momentum and enabling the Marketer to be the driving force for growth and change within the enterprise, O’Regan also sits on the Advisory Board of The Fiscal Times, both the Sales Executive Committee and B2B Operating Group at the IAB.

MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
TOM O'REGAN: 
Passionate, Optimistic, and Indefatigable

M7: Ovum has named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. What factors have led Madison Logic to emerge as a leader in ABM?
TO'R:
Ovum recognized the strength of our ABM platform in achieving predictable growth among the fastest growing B2B organizations globally. Specifically, the ability to leverage intent data to target the right accounts, measure ABM effectiveness, shorten sales cycles, and accelerate growth. The Ovum report also highlights Madison Logic's data gateway that allows CRM and MAP platforms to connect seamlessly including Salesforce, Marketo, and Oracle Eloqua.


"AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers."

M7: How will the bi-directional integration with Oracle Eloqua help Madison Logic to empower B2B marketers?
TO'R:
Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations. With the Oracle Eloqua integration, Madison Logic seamlessly accesses target account lists to activate ABM Demand Generation and Advertising programs and transfers engagement data back into Eloqua for lead scoring. Joint clients can also take advantage of Journey Acceleration™, which personalizes messaging based on marketing funnel stage to increase the volume, velocity, and value of deals in the pipeline.


"Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations."

M7: How do you see technology and artificial intelligence impacting the ABM landscape in the near future?
TO'R:
AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers.



M7: Tom, your love for golf is well-known. Since when have you been playing golf and how do you manufacture time for it?
TO'R:
I’ve played golf since college and have met so many unbelievable people, explored so many amazing places around the world, and had incredible experiences enjoying the game of golf. With offices in NY, Boston, San Francisco, Seattle, London, Dublin, and Singapore, I have the opportunity to play with team members, partners, and clients once in a while. When I’m not working, I pick vacation spots partially on the quality of the links.

M7: What is your superpower?
TO'R:
I’d like to think I have a good eye for talent and finding people who have the skills, but more importantly I have the determination needed to grow and scale a business as a team.

ABOUT MADISON LOGIC

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy across the funnel with ABM Advertising and ABM Demand Generation to align with sales, accelerate the buyer journey, and drive growth.

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Robotics and Automation

Innovation Pioneer RobotLAB Celebrates Banner Year Fueled by Franchising and Key Partnerships

RobotLAB | January 24, 2024

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Read More

Manufacturing Technology

Detroit Manufacturing Systems Strikes Partnership with InductEV to Accelerate Adoption of High-Power Wireless Charging for Commercial Vehicles

Detroit Manufacturing Systems (DMS) | January 11, 2024

Wireless commercial vehicle charging took a big step forward with an agreement between Detroit Manufacturing Systems and InductEV. In the landmark agreement, DMS, a large-scale, U.S.-based assembly provider, will bring its operations, manufacturing, quality by design, and supply chain expertise to InductEV allowing the latter to more quickly scale to meet customer demand. InductEV is reinventing how electric commercial fleet vehicles charge their batteries by charging on route, using clean renewable electricity. With its wireless induction solution now deployed worldwide and with 18 patents granted and 23 in process, the King of Prussia, PA-based company is the global leader in high-power, high-speed wireless EV charging and AI-software powered energy management. Under the terms of this agreement, DMS will Manufacture InductEV's hardware, including in-ground and under-vehicle inductive pads. Manage InductEV's supply chain and procurement. Utilize engineering expertise to facilitate high quality, design for manufacturing and assembly. Co-develop design optimizations to prepare for a 100-fold increase in production volume. "We couldn't be more pleased to have a manufacturing partner, known for its high standards and operating rigor, combine forces with our proprietary engineering," said Barry Libert, Chairman and CEO, InductEV. "Our complementary areas of expertise will enable us to meet the growing demand from commercial fleet owners and operators, as well as Intermodal facilities and Ports, for our advanced, AI-managed wireless charging solution." Among its product offerings, Detroit Manufacturing Systems currently handles manufacturing for the Ford EV F-150 Lightning signaling its expertise in advanced electric vehicle components and systems production. InductEV's patented technology is currently being used in locations throughout North America and Europe, including in Washington State, Indianapolis, Martha's Vineyard, and in Gothenburg, Sweden, Volvo's hometown. (Volvo Ventures is an InductEV investor.) The company is poised to announce the largest commitment by a U.S. port facility to its wireless charging technology. "We recognize and applaud InductEV's efforts to wirelessly electrify commercial fleets, the biggest contributor in transportation to greenhouse gas emissions worldwide," added Bruce Smith, Chairman and CEO, Detroit Manufacturing Systems. "We look forward to bringing our manufacturing, quality and supply chain expertise to this partnership and creating a successful venture that will help reduce this sector's carbon footprint at a considerable cost savings for all involved." InductEV's proprietary, on-route wireless charging solution shifts EV charging to daytime use of renewables. It reduces the need for large EV batteries, lowering vehicle costs, and eliminates the need for recycling by extending battery life by a factor of 4-8X. Wireless charging also enables the broad deployment of autonomous vehicles. About InductEV InductEV is revolutionizing how electric commercial fleet vehicles charge their batteries. With its proprietary on-route wireless solution now deployed throughout North America and Europe and with 18 U.S. patents and 23 pending, the King of Prussia, PA-based company is the global leader in high-power, high-speed wireless EV charging and AI-software powered energy management. The company just opened one of world's first R&D centers for wireless vehicle charging. About Detroit Manufacturing Systems (DMS) Detroit Manufacturing Systems (DMS) is a contract manufacturing and assembly company that is committed to and is constantly striving for manufacturing excellence and perfect quality. This is achieved through meticulous mistake proofing and a culture of continuous improvement. DMS' GIFTED & RICH fundamental beliefs, management principles, and core values guide the staff in proactively and transparently engaging with customers and suppliers. DMS is also committed to protecting the local and global environment and minimizing the environmental impacts concerning their activities, products and services.

Read More

Robotics and Automation

Innovation Pioneer RobotLAB Celebrates Banner Year Fueled by Franchising and Key Partnerships

RobotLAB | January 24, 2024

RobotLAB, the premier robotics integrator that has delivered impactful business innovations and solutions for more than 15 years, is proud to report a remarkable and record-setting 2023, driven by prominent strategic partnerships, increasing demand strength and the launch of a groundbreaking robotics integration franchise program. With investments in robotics and automation expected to grow 7% annually in the next two years, RobotLAB’s remarkable 2023 underscores the fast-paced evolution of the robotics industry. As more companies nationwide seek accessible, easy-to-integrate robotics solutions, RobotLAB envisions a clear and wide path for continued success in 2024 and beyond. “I am deeply appreciative to work alongside a talented and dedicated team who made 2023 our strongest year to date, and we’re motivated by portfolio growth, new franchisees and notable partnerships to reach even more milestones in 2024,” said RobotLAB Founder and CEO, Elad Inbar. “Last year was characterized by intentional, bold steps – like launching the world’s first robotics integration franchise program - not only to enable corporate growth, but to fuel the growth of the entire robotics industry.” In 2023, RobotLAB proudly debuted a first-of-its-kind robotics integration franchise model, which established the nationwide infrastructure required to meet the rapidly growing marketplace demand for robotics solutions in key economic sectors, including delivery, cleaning, education and customer service. In the six months following the launch of the program, RobotLAB awarded 26 territories to five franchise groups in Dallas-Fort Worth, Texas, Charlotte, N.C., Raleigh, N.C., Atlantic City, N.J., and Ft. Lauderdale, Fla., with agreements for an additional 23 territories near completion. The innovative program was an immediate magnet for experienced franchisees wanting to diversify their portfolios, as well as entrepreneurs looking to enter the franchising world via the only future-proof, robot franchise available. With franchised offices now open in key markets across the country, and more in the pipeline, RobotLAB is building a reliable, customer-driven network of robotics professionals who can provide sales, tailored programming, onsite integration, and repairs to local communities and regional economies – ensuring more companies can access, understand and realize robotics solutions that will dramatically improve their business. RobotLAB’s successful 2023 was also marked by landmark partnerships with leaders in the public and private sectors. RobotLAB inked an agreement with the American Samoa Department of Education to provide more than 150 technology carts to the nation’s public schools. Each cart included humanoid robots, virtual reality headsets, laptops, tablets and lesson plans to expose students to age-appropriate technology and encourage a mastery of computer science, artificial intelligence, automation, STEM and robotics. On the commercial side, RobotLAB was tapped by B2B technology leader LG Business Solutions USA to expand the integration of its state-of-the-art hospitality robots, LG CLOi ServeBot and LG CLOi GuideBot, in restaurants, hotels and similar venues throughout the United States. The innovative robotics integrator was also named Bear Robotics’ preferred U.S. dealer partner for its deep knowledge of the restaurant and hospitality sectors. Finally, RobotLAB renewed its master distributor agreement with United Robotics Group (URG), ensuring the NAO and Pepper robots are equipped with top-tier software and curricula, and sold, integrated, serviced and repaired via RobotLAB’s best-in-class processes, as they have been since 2009. Numerous 2023 industry accolades further underscored RobotLAB’s standing as the market leader for robotic solutions and reinforce its reputation as a go-to robotics partner. Last year, the company collected several prominent honors, including LATF Daytime Beauty: Innovator of the Year, Franchise Journal: Top Brands of 2023, QSR Magazine: Digital Disruptor, ICX Elevate: Customer Experience Excellence Award and D CEO & Dallas Innovates: Innovation Award Finalist. RobotLAB is well-positioned to continue its impressive momentum in 2024 and beyond, thanks to significant portfolio expansion, a bevy of high-profile strategic partnerships and an already successful and attractive franchising opportunity introduced in 2023. About RobotLAB Since 2007, RobotLAB has guided businesses to dramatic bottom-line increases by helping them harness and leverage the immense power of automation. Catering to an array of economically critical industries that span education, finance, healthcare, delivery and hospitality, RobotLAB provides robotic business solutions that improve ROI and enhance the user experience. With a multitude of in-house teams and department specialists, the company remains focused on a seamless integration process that begins with an in-depth assessment of client needs. Sales and delivery experts ensure proper product immersion while implementation and installation professionals ensure peak performance. In a world replete with business uncertainties, RobotLAB ensures operational consistency through technology. In 2023, RobotLAB launched the first robotics integration franchise program to best serve growing demand for robotics across the U.S. in nearly all business sectors.

Read More

Lean Manufacturing

Allient Announces Acquisition of SNC Manufacturing

Allient Inc. | January 15, 2024

Allient Inc. a global designer and manufacturer of precision and specialty Motion, Controls and Power products and solutions for targeted industries and applications, today announced the acquisition of SNC Manufacturing Co., Inc. (“SNC”), a premier designer and global manufacturer of electrical transformers serving blue-chip customers in defense, industrial automation, alternative power generation and energy, including electric utilities and renewable energy. SNC’s offerings are complementary to Allient’s current power quality capabilities while also providing needed incremental, low-cost manufacturing capacity. SNC will become a Technology Unit of Allient within the Allied Power Technology Pillar and will report to Ashish Bendre, Corporate VP and Group President. Richard S. Warzala, Chairman, President and CEO of Allient, commented, “SNC is a solid addition to our Allied Power pillar. In addition to extending our capabilities in the clean power industry, SNC will provide us broader and deeper reach into industrial automation, defense, medical and in the energy and alternative energy markets. The business will also provide expanded opportunities to leverage sales channels and, additionally, we will gain much-needed manufacturing capacity and expertise to further grow our power quality business. And lastly, we are confident that through the utilization of Allient Systematic Tools we are in a good position to leverage our expertise to drive productivity and margin improvements over time. “We are honored that John Vette III, selected Allient to carry the legacy of SNC forward after owning and leading the Company for 50+ years. John has built a strong leadership team and Jim Koepke the current President and COO of SNC will continue to lead SNC under Allient as the VP and General Manager of the Technology Unit. Jim will report directly to Ashish Bendre. We are confident that under the leadership of Ashish and Jim, the opportunities for Allied Power with this new addition will be greatly accelerated. We welcome the leadership team and the entire SNC workforce to the Allient family and we look forward to continued growth and success in the future.” Founded in 1946, SNC is headquartered in Oshkosh, Wisconsin with approximately 440 employees in three locations. With approximately $40 million in revenue for the trailing twelve months, the business has other manufacturing facilities in Mexico and China. SNC’s leadership team will be staying with the business. About Allient Inc. Allient is a global engineering and manufacturing enterprise that develops solutions to drive the future of market-moving industries, including medical, life sciences, aerospace and defense, industrial automation, robotics, semi-conductor, transportation, agriculture, construction and facility infrastructure. A family of globally responsible companies, Allient takes a One-Team approach to “Connect What Matters” and provides the most robust, reliable, and high-value products and systems by utilizing its core Motion, Controls, and Power technologies and platforms.

Read More

Spotlight

Madison Logic

Madison Logic

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy acro...

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