Q&A with Lew Weiss, Owner and Publisher, Jacket Media Co

Media 7 | August 16, 2022 | Read Time : 05 min

Lew Weiss
Lew Weiss, founder of Jacket Media Co, host of Manufacturing Talk Radio and publisher of Manufacturing Outlook. Follow Jacket Media Co on Twitter @JacketMediaCo.

Media 7: In your 60+ years in the manufacturing and industrial sector how has the media changed most? 
Lew Weiss: Yellow pages, once a vital listing, are now gone. The B2B internet has just about taken over since 1994. Success is measured by online media.

M7: Where has the media failed to tell the manufacturing story?
LW: The new technologies are making manufacturing more interesting and more rewarding. Media is turning the corner to make them more successful in getting the story out.

M7:  How has the migration to content read on phones changed the media?
LW: Everything in the industrial sector is a quick read with concise information, not necessarily authenticated or reliable news, but it does work.

M7: How has Google become the de facto information gathering resource and to what effect?
LW: Google searches demonstrate they have gathered almost all of humankind intelligence in a hand held device. Search results are algorithmically determined, introducing bias.

M7: What media space has Jacket Media Co worked to capture that is part of a unique value proposition?
LW:  Focus on trends, outlook, and looking forward, Jacket Media Co and its vehicles both print and podcasts are designed expressly to anticipate next steps creating a value proposition to be ahead of the curve in industrial planning and capturing market share.

M7: Do you see Jacket Media Co. as a pioneer in prognostication?
LW: We actually develop solutions which drive revenue impacts for our sponsors and guests on podcasts. We develop new media avenues specifically to speak to the audiences most important to our advertisers.

M7: How does having multiple podcasts impact the way the story is told about the manufacturing sector?
LW: A C-level executive has different interests than an operations manager. A QA/QC manager has different interests than HR professionals. By offering multiple slices of the manufacturing stories told, the segmentation provides targeted and specifically useful content.

M7: In your ten years as the host of Manufacturing Talk Radio how have the guests changed most?
LW: Like the rest of the world, there have been significant changes in the industrial environment. Our guests share better ways of dealing with their companies and customers. They are laser focused on manufacturing problems and provide efficient, Lean Manufacturing solutions.

M7: Are you regularly recruiting new hosts and guests?
LW:  Yes, because adding fresh voices, perspectives, and insights is a central theme in the Jacket Media Co organization.

M7: Recently, you widened the geographic manufacturing media coverage to include South America, Africa, and other areas?  What prompted that decision?
LW: Because we joined with TR Cutler, Inc. Manufacturing Media Consortium, we have been able to truly represent the global voice of manufacturing.

M7: You have attracted some of the leading media journalists? Economist? And organizations.  How has that helped build the credibility of Jacket Media Co.
LW: Just because everyone can opine, does not mean they offer a credible contribution.

M7: What buzz phrases have come and gone?
LW:  Some new nomenclature is driven by new technology and economic trends, terms like Industry 4.0, Big Data, The Great Resignation, AI, data-driven, Lean Manufacturing, and digital twin will be here over the rest of the decade.

M7: Now that in-person conferences returned, how will this impact Jacket Media Co?
LW: Given the dollars exhibitors spent to exhibit at a trade show, including travel, accommodation, booth space, and staff, we are seeing a deliberate effort to leverage this large marketing expense with consistent pre-show content creation. Published content buys credibility, distribution, and a methodology to speak with trade shows.

M7: Do you still believe manufacturing is a good career path for young people entering the workforce?
LW: Without a doubt.

Call Jacket Media Co at 973-808-8300.

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Jacket Media Co

Jacket Media Co

Jacket Media Co. is “The Voice of Manufacturing and Business” Podcast Network. In today’s world, we hardly have the time to stay up-to-date with what’s new, cool, informative, or necessary to help businesses grow and run efficiently. Jacket Media Co. keeps you informed about the current pulse of th...

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