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EVENTS

3D & Systems Summit
3D & SYSTEMS SUMMIT
January 27-29, 2020
The 3D & Systems Summit will address the most relevant and advanced topics related to the 3D packaging roadmap, Heterogeneous Integration and System-In-Package manufacturing. The summit will focus on high reliability and high performance of disruptive applications like Mobile and IoT.  Invi...

Military Additive Manufacturing Summit
MILITARY ADDITIVE MANUFACTURING SUMMIT
February 05-06, 2020
DSI’s 4th Annual Military Additive Manufacturing Summit is designed as an educational Town Hall forum, where thought leaders & key policy-makers across military services, defense agencies, & civilian organizations can come together for actionable discussions & debate. This year&rsq...

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Shopify D2C: The Growth of Beauty-based Manufacturing in 2020

THOMAS R. CUTLER
SHARESHARESHARE
Small manufacturers worldwide have forgone retail sales in favor of a D2C (direct to consumer) model. The reason is simple: margins. A beauty products manufacturer, for example, selling an organic cream for $40 online, with hard costs of $4, can realize huge profit margins by eliminating the wholesaler. That same product would be sold at $8 wholesale, and retail for $30. The small manufacturer gets squeezed.

When product is back-ordered or out-of-stock, it is a very serious indication that something is wrong. Building a better customer experience is at the heart of the D2C end-to-end brand. This means great ratings on customer service AND products. High retention rates matter in this business model.

2020 up and coming small D2C manufacturers have much in common; mostly fulfilling every order on time and accurately.

Small Shopify D2C manufacturers in the beauty industry
Overwhelmingly, small D2C manufacturers are using Shopify. The online store is easy to setup and use and is presented in a visually appealing online store. There are numerous app integrations, offering both security and reliability. Shopify offers excellent loading speed, powerful marketing tools, mobile responsiveness, and outstanding customer support. For new small businesses about to explode in the marketplace, having Shopify builds confidence.

Examples of new beauty product manufacturers selling goods on Shopify
Foxen Canyon Soap, a Shopify D2C manufacturer is a sustainable and environmentally friendly small soap and skincare company. Ellowyn Isaacson, Foxen Canyon Soap owner uses products from the diverse, local agricultural community and opened for business March 2018. Every part of her business is designed to be sustainable and environmentally friendly from sourcing the ingredients all the way to the impact of the soap washing down the drain. The company has quickly grown to become one of the largest soap companies on the Central Coast of California.

The Nude Alchemist is also a Shopify manufacturer. The brand is nude, transparent, with no fillers, no synthetics, only natural ingredients. No greenwashing. Essential oils are a strong focal point in most of the range as they harness the healing properties of nature that make the products what they are. Products are made with all-natural botanical ingredients, and certified organic where feasible, sourcing locally and right across the globe to maintain quality.

The mother and daughter team behind Belle Bar Organic formed the beauty company to help women of color live a life free of toxins, harmful chemicals, and inorganic ingredients. Being in the thick of the green beauty movement, this innovative small Shopify D2C manufacturer realized that women of color were not well represented.

Inventory control for small D2C Shopify manufacturers
Inventory control systems exist to maintain balance, replacing inventory at a steady rate consistent with the depletion rate. It is necessary to balance inventory stock levels to reduce waste and minimize the risk of damage to that inventory stock. Effective inventory control streamlines processes and helps to identify problems at the source.
Shopify D2C: The Growth of Beauty-based Manufacturing in 2020
The three small manufacturing beauty product Shopify companies profiled above have something common: Katana cloud-based manufacturing solution. Katana is quickly outpacing the old familiar, less friendly brands like MRPeasy and Fishbowl. At the start-up level these small beauty companies need a SaaS model (pay monthly) to get a handle on real-time visual inventory control and order management. Shopify manufacturing companies need the flexibility to handle production workflows simultaneously and effectively. Best of all there is a 14-day free trial.
About The Author
Thomas R. Cutler is the President and CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc. Cutler is the founder of the Manufacturing Media Consortium including more than 7000 journalists, editors, and economists writing about trends in manufacturing, industry, material handling, and process improvement. Cutler authors more than 1000 feature articles annually regarding the manufacturing sector. Cutler can be contacted at trcutler@trcutlerinc.com and followed on Twitter @ThomasRCutler.

SPOTLIGHT

TR Cutler, Inc. was founded by Thomas R. Cutler 20 years ago. Cutler maintains extraordinary relationships with clients, journalists, editors, trendsetters, and key business leaders worldwide and has become a key resource for those writing about the manufacturing sector. Cutler founded the Manufacturing Media Consortium; this extraordinary group of more than 7000 journalists, editors, economists, and other industrial leaders worldwide writes about trends, data, case studies, profiles, in the manufacturing, industrial, and distribution sectors. Cutler works with thousands of media outlets to expand manufacturing media coverage.

EVENTS

3D & Systems Summit
3D & SYSTEMS SUMMIT
January 27-29, 2020
The 3D & Systems Summit will address the most relevant and advanced topics related to the 3D packaging roadmap, Heterogeneous Integration and System-In-Package manufacturing. The summit will focus on high reliability and high performance of disruptive applications like Mobile and IoT.  Invi...

Military Additive Manufacturing Summit
MILITARY ADDITIVE MANUFACTURING SUMMIT
February 05-06, 2020
DSI’s 4th Annual Military Additive Manufacturing Summit is designed as an educational Town Hall forum, where thought leaders & key policy-makers across military services, defense agencies, & civilian organizations can come together for actionable discussions & debate. This year&rsq...