Top 10 Marketing Strategies for Manufacturing Companies

ANUSREE BHATTACHARYA | February 04, 2021
TOP 10 MARKETING STRATEGIES FOR MANUFACTURING COMPANIES
In the manufacturing industry, marketing strategies are extensively differentiated and very dependent upon the audience. It took some time for manufacturers to understand what marketing can do for their business. The consequences of coming late to the marketing game have caused manufacturers to stay behind every other industry in terms of marketing.

Yes! It’s bad news. Research says that only 8% of manufacturers had a dedicated marketing team in 2015. And only 19% planned to get a marketing team in 2016. Consider these percentages as an opportunity to get ahead of the curve. Optimists in businesses like to call this "leaving room for improvement." And a modest optimism can go a long way, as you get to read in this article.

Now is the time for you to switch your manufacturing business to the digital economy. A well-built online presence will help you reach a new audience of decision-makers and take complete advantage of a 24/7 internet sales machine. While most digital marketing strategies for manufacturing leaders in the manufacturing industry are working best, learn here the 10 most successful marketing strategies that are equally impactful in preparing your business for marketing success.

But before you get to know about those, this article firstly throws light on the importance of investing in digital marketing for manufacturing companies.

Why Invest in Digital Marketing?


Marketing holds a unique position in any business, because marketing has one goal—to grow business and brand awareness. As operating marketing services is the toughest of all other services, you need something more to outshine the competition. You need to be more aligned with prospects that dictate the purpose. Thus, to implement the right B2B marketing strategies, all that ‘more’ can drive growth for your business.

Practicing the best marketing hacks will show how you are different from other manufacturing companies. Using ingenious strategies, setting specific key performance indicators (KPIs) from the beginning, and staying consistent with them will yield a great return on investment (ROI) and get you into the digital world.

Things to Consider


As the manufacturing industry fragments itself further and further, it is forced to answer the most crucial business question: how can you grow digitally? Here are the questions to help you understand which option might be right for you to start with digital marketing for manufacturing.

- Are you offering a service product or a custom-made product?

Service products can be sold online through e-commerce platforms. You can market them with efforts such as PPC ads, product descriptions, and blog posts to support SEO. Whereas customized products and services may require more effort. Consider creating lead generation tools such as videos, white papers, and e-books. By doing this, several leads can reach out to you for business.

- Is your buyer an agency or an individual person?

Strong CTAs, well-written product pages, and engaging social media marketing are all excellent ways to connect with a single person. To sell to an agency, you will need in-depth marketing collateral and proper strategies to manage the lead generation process.

Apart from this, there are some marketing challenges B2B manufacturers are facing today. Challenges such as disruption, balance, low revenue generation, prediction, and making the right investment are on the horizon, which need to be rectified to witness your company's growth. Here are the best of ten strategies for digital marketing for manufacturing to follow to drive growth.

10 B2B Marketing Strategies for Manufacturers


Targeting Buyers in the Manufacturing Industry


How should you approach B2B marketing? There’s no question that COVID-19 resulted in a dramatic shift in the marketing process. It has shifted from a more traditional approach to a digital one. This shift is reflective of the changing behavior and attitude of prospective buyers in the manufacturing industry. As this customer base continues to evolve, your marketing strategy should too. For this, you need to target your buyers.

• Search engines are replacing in-person trust-building

To remain competitive, a robust SEO strategy is crucial. Creating strategies will help you reach a large segment of new prospects—your online searchers.

So how much of your audience is online? Studies show that 90% of researchers today use search for their business purchases online. Also, approximately 71% of B2B researchers begin with a standard online search for marketing.

In other words, after first identifying your customers, they will be more likely to search online for a solution. And as the generation of technologically inspired buyers, who influence buying decisions, continues to rise, this is how buying behaviors will become even more prominent in the future.

• Current B2B customers do not want to be sold to, but need solutions

Your manufacturing customers are vigorously in quest of information that will help them make a sound purchase decision. They want solutions. That makes content marketing one of the most important digital marketing strategies ever. Also, on a well-optimized website, there’s everything from case studies to videos. Whatever formats you want to have, the purpose remains the same—to position yourself as a trusted, credible resource and a provider of multiple marketing solutions.

• The sales process follows a different path—it should reflect.

With so much changing in the current process of digital marketing for manufacturing, especially how businesses are making decisions, the role of sales has changed considerably. Back in the years, marketing channels and sales followed a somewhat linear path, where users saw an ad, became interested in a service or product, got engaged with a salesperson to gain more information, and made a purchase decision.

Today, the path has become less linear. Now the potential buyers are more inclined to empower themselves. Their online research is multi-dimensional. Sales and marketing must work together to deliver what’s best-suited for buyers. Data-driven marketing leverages information to create highly targeted messaging that informs buying decisions. And when done right, data-driven marketing can knock your marketing efforts by giving a decent average ROI. Therefore, digital marketing strategy for manufacturers should reflect uniqueness to target your potential buyers from all over the world.

Create Buyer Personas


For all that have understood of digital marketing for manufacturing companies, there are other footnotes for making marketing successful. The effectiveness of your marketing depends on how well-targeted your strategies are. The most important is content to generate more traffic for the manufacturing industry. Creating compelling content that your client doesn’t know about is a waste of your time, efforts, and dollars. The fact is, without buyer personas, approximately 60 to 70% of B2B content goes unused.

That’s exactly why creation of buyer personas should be an essential step. Buyer personas are closely connected to an entire slew of statistics. Creating the right buyer personas will enhance the effectiveness of content marketing. Having well-developed buyer personas in place can typically help navigate your marketing strategy and positively impact your ROI.

So how to build your manufacturing buyer persona?

The purpose of creating a buyer persona is to answer important questions about your buyers:
Who are your manufacturing customers?
What do you know about them?
How do they make or influence purchase decisions?

Persona research gives you a much-needed deep dive through which you can start creating manufacturing-related content. Here are some steps discussed to initiate making buyer personas for manufacturers:

• Start by pinpointing your ideal buyer personas of manufacturers.
• Determine what prospective buyers are searching for.
• Keep all the buyer personas in place, start tailoring your marketing messages in the next step.


Target and Tailor Marketing Message


Marketing messages are one of the essential digital marketing tools for manufacturing. There is no one-size-fits-all messaging strategy. This might result in manufacturing buyers not being familiar with differences in one product/service supplier to another. This is where some marketing mistakes are made by manufacturers on a regular basis. Therefore, manufacturing content marketing should address your buyers’ unique interests and pain points and strike the right tone with readers. Therefore, to shape your content marketing strategy, here are some common manufacturing personas, along with messaging, purchasing, and decision considerations to keep in mind.

Production Managers: Messaging Considerations


How will you appeal to buyers who are not direct? When creating content for them, it is wise to focus on building a case study. This way, it will help managers present information on how exactly a manufacturing solution will improve operations. Why is it a worthy investment? This information can be especially important for large capital expenditure. Therefore, the messaging consideration should be:

Purchasing considerations:

• Ability to keep manufacturing lines optimized
• Fixed shipping deadlines

Decision Criteria:

• Service from a trusted source
• Quality products
• Fast delivery

Direct Buyers: Message Considerations


Similar to the production managers, digital marketing for manufacturers (direct buyers) should cut to the chase. When creating strategies for a direct B2B buyer, avoid spending time discussing the problems. A direct and honest content approach can help create an environment of trust with your direct buyers.

Inbound Marketing


Inbound marketing has been a more effective and economical means of digital marketing for manufacturing, expanding your client base. Digital Marketing for manufacturing through inbound marketing strategies might attract interested prospects through website optimization, engaging content, paid ads for manufacturers, effective local SEO campaigns, and email campaigns. This will help them promote it through digital channels they’re using.

Inbound marketing will also strategically place Calls-to-Action for lead generation. So, without delaying on further insights, here is what manufacturers should be doing in order to attract the right traffic, up their lead count and drive growth.

• Start providing educational content on the company blog
• Promote your contribution to marketing
• Display social evidence
• Get visual with video
• Make your website mobile-friendly

A Few Online Marketing Strategies to Focus Upon


There are numerous activities under digital marketing for manufacturing. However, a few impactful activities will generate the highest return on investment for your manufacturing company. The activities are:

Content Marketing


Create a content marketing plan to consistently add fresh content such as blog posts, case studies, videos, and product descriptions to your website. It provides value to visitors, gives them a reason to return to your site, builds trust, and showcases your industry authority. Moreover, such activity can also help improve your SEO strategy for the manufacturing industry to rank on Google.

According to a survey by Chief Marketer, of the best B2B marketing tools, SEO is the top lead source. It produces sky-scraping ROI leads compared to other lead generation platforms.

Email Marketing


Set up an email campaign to let your audiences know you still exist. Introduce new products, upgrade and promote products from time to time to keep the website fresh and active. Email marketing allows you to nurture new audiences, build connections, and stay on top of their minds. So when they are ready to purchase, there's a stable foundation of trust. If you don't have emails, get them to put your email marketing strategy in place using appropriate email marketing software.

Analytics


Make sure the analytic tools you prefer for your business are in place. You can use Google Analytics, Tag Manager, and others like these available online to track leads and get analytics.

Marketing Automation


Consider marketing automation for your digital marketing. Through automation systems, you can automate email communications with your prospects and audiences every day. There are a lot of automation tools for manufacturers available online. Choose wisely for your digital marketing strategy.


Social Media


Social media can serve as another big opportunity to establish your company's online presence and connect with potential customers. You can share a variety of content and pay to boost your posts to reach more people globally.

Google Advertising


Try testing some Google ads. If you are not currently ranking on Google's first page, creating paid advertising (PPC) is the fastest way to get there. There are many options available for paid ads for manufacturers. Since 75% of people do not find the necessity to search beyond the first page of Google, it becomes essential for your business to maintain your company’s presence there.

These 10 digital marketing strategies for manufacturing can help you jumpstart your sales today. Industrial trade shows are not in the trend, but you can still make business connections through trending digital marketing strategies. Industrial Thomas survey shows that manufacturing companies (21%) are currently showing fewer possibilities to invest in trade shows. Whereas the trend of webinars & virtual events (20%), search & social media (25%), and website (20%) all increased in light of the pandemic.

5 Frequently Asked Questions

What are the most effective marketing strategies?


The effective marketing strategies to drive the growth of a business are content marketing, inbound marketing, SEO, earned media, social media marketing. These strategies help companies to generate the desired ROI.

How to create a marketing strategy for b2b?


Here are some quick steps to follow creating a marketing strategy for B2B:

• Study your target buyers/audience
• Create a specific buyer persona
• Outline marketing ways
• Identify marketing budget
• Workout on strategies to implement

Spotlight

3D Brooklyn

We provide affordable access to all the knowledge and tools people need to begin making products for themselves. Because we believe that modern manufacturing technology, like 3D printers, provide us an opportunity to solve the world’s greatest problems. We are committed to sharing knowledge and access to these amazing technologies so others can join us in making smarter, greener, cleaner products for the 21st century.

OTHER ARTICLES

Microfinancing in Uganda Works with Lean Manufacturing Precision

Article | November 23, 2021

Having recently returned from Uganda, had the pleasure of being introduced by Bernard Munyanziza of Nziza Hospitality to Gilbert Atuhire. He is the Managing Director at Value Addition Microfinance Ltd. which provides micro loans to producers and manufacturers. Atuhire is an attorney by training, however his ability to articulate the core values of Lean Six Sigma and continuous process improvement were abundantly clear. The Kampala, Uganda offices are located on Parliamentary Avenue and Dewinton Rise. This central location allows direct access to industrial projects.

Read More

Additive Manufacturing: A Ground-breaking Change to Empower Industry 4.0

Article | November 20, 2021

Advanced manufacturing enables the concept of industry 4.0 and represents a significant milestone in the manufacturing industry. Additive manufacturing is a critical component of the industry 4.0 concept, propelling the industry to new heights of innovation. In various fields that are not immediately related to industry 4.0 or manufacturing, additive manufacturing has alternatively been referred to as 3D printing. The numerous advantages of additive manufacturing, such as reduced cost and time, are boosting its popularity and use in manufacturing and other industries. “Digital technology is so empowering on so many fronts, but for it to be empowering, it must be for everyone.” – Michael Walton, Director, Industry Executive (Manufacturing) at Microsoft. The global market of additive manufacturing is anticipated to increase at a 14.42 percent compound annual growth rate from USD 9.52 billion in 2020 to USD 27.91 billion in 2025. According to this market research, the future of 3D printing or additive manufacturing is quite bright in the coming years, and we will see widespread application across industries. First, let us understand the idea of additive manufacturing and its benefits to various industries. Concept of Additive Manufacturing Additive manufacturing is building a real thing from a three-dimensional computer model, often by successively layering a material. This technique utilizes computer-aided design (CAD) software or 3D object scanners to command devices to deposit material in exact geometric shapes layer by layer. As the name implies, additive manufacturing involves the addition of material to produce an object. Additive Manufacturing Benefits Produces Fewer Scraps and Trash When we compare additive manufacturing to traditional manufacturing techniques such as milling or turning, additive manufacturing adds only the amount of material required to build a product. As a result, it generates less waste and conserves scarce resources. Reduces the Time and Cost of Prototyping Making a product prototype is now faster, easier, and cheaper. Other production processes, like milling, have high setup and material costs. Prototyping is less expensive and takes less time, so you can quickly produce, test, and modify. It also shows practically instant verification of progress done. It Encourages the Digitalization of Businesses Continuous and effective communication between devices, machines, and robots is required for additive manufacturing. However, this is only achievable with effective digitization of production processes. As a result, businesses invest more in digital and IoT, a prerequisite for Industry 4.0. It Simplifies the Assembling Process by Condensing it into a Single Component Additive manufacturing in Industry 4.0 also simplifies the production process, especially product assembly. A traditional component requires numerous manufacturing procedures. This increases material and labor expenses as well as production time. However, additive manufacturing allows you to print the group in one piece. The Top Three Industries That Make the Most Use of Additive Manufacturing Additive manufacturing is presently used in a variety of industries. However, specific sectors make the best use of it. Thus, we will examine the industries embracing additive manufacturing technology and emerging with new life easing solutions. Healthcare In the healthcare industry, dentistry is the critical application of additive manufacturing. Technology helps it create bridges, crowns, braces, and dentures, always in high demand. Additive manufacturing has also been used to create tissues and organs, surgical tools, patient-specific surgical models, and personalized prosthetics. For example, many medical equipment companies employ 3D printing to build patient-specific organ replicas that surgeons can practice before completing complex surgeries. Aerospace Additive manufacturing is utilized to fabricate metal brackets that serve as structural components within airplanes. Prototypes are increasingly being printed in three dimensions, allowing designers to fine-tune the shape and fit of finished parts. In addition, interior airplane components such as cockpit dashboards and door handles are manufactured using 3D printing services. Automotive 3D printing can manufacture molds and thermoforming tools, grips, jigs, and fixtures for the automotive industry. Automakers utilize additive printing to customize parts for specific vehicles or drivers (e.g., seats for racing cars). An appealing colored dashboard, efficient fuel systems, and complicated braking mechanisms are all possible with 3D printing in the automotive industry. Therefore, it is best suited for pre-production, manufacture, and modification of automotive parts. How Does NASA use additive manufacturing in its space projects? The space environment has always been unpredictable, and scientists must be adequately prepared before embarking on any space mission. They must consider the durability and weight of all the objects they propose to transport into space. To land any object on a planet that does not have a flat surface or similar weather conditions to earth, scientists must design each object with these considerations in mind. “You always want it to be as light as possible, but you also want it to be strong enough.” Chris Chapman, NASA Test Engineer. It is not conceivable to make items capable of dealing with all the changes on other planets and achieving these project objectives using conventional materials and production processes. However, scientists do require a technique that will enable them to manufacture lighter and stronger objects for their space missions. 3D printing has played a significant part in meeting this demand and has provided space projects to manufacture objects that would withstand any unexpected events during space missions. For example, NASA employed 3D-printed metal components in their Mars project. NASA's specialized engineers are utilizing additive manufacturing to create rocket engines and possible Moon and Mars outposts. NASA used the 11 3D printed metal components on its Mars mission as well. It employed 3D printed components for the first time in the Curiosity rover, which landed on Mars in 2012. It was a successful project, and NASA has since begun employing 3D printed parts in its space missions to make machines lighter while remaining robust and functional. Final Words Additive manufacturing technology is making a real difference in the manufacturing process, and it is becoming the trending technology in the manufacturing industry. The benefits of additive manufacturing make the manufacturing process more advanced, easy, and customer-oriented. Additive manufacturing is the major transformation in the manufacturingindustry and will take it to new heights of precision. FAQs Why is additive manufacturing critical? Additive manufacturing reduces the time and cost of prototyping and reduces the scraps amount during the manufacturing process of any object. In addition, it simplifies multiple processes from various industries. Are additive manufacturing and 3D printing the same? Yes, additive manufacturing and 3D printing are the same processes with different names as per the choice of the different industries. For example, in some industries such as space missions, It is also referred to as Fused Deposition Modelling (FDM). Which is the most applied sector for additive manufacturing? Healthcare is the industry that utilizes additive manufacturing technology the most. It also helps medical practitioners practice surgery on any critical body part with its 3D printed model from human tissues. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is additive manufacturing critical?", "acceptedAnswer": { "@type": "Answer", "text": "Additive manufacturing reduces the time and cost of prototyping and reduces the scraps amount during the manufacturing process of any object. In addition, it simplifies multiple processes from various industries." } },{ "@type": "Question", "name": "Are additive manufacturing and 3D printing the same?", "acceptedAnswer": { "@type": "Answer", "text": "Yes, additive manufacturing and 3D printing are the same processes with different names as per the choice of the different industries. For example, in some industries such as space missions, It is also referred to as Fused Deposition Modelling (FDM)." } },{ "@type": "Question", "name": "Which is the most applied sector for additive manufacturing?", "acceptedAnswer": { "@type": "Answer", "text": "Healthcare is the industry that utilizes additive manufacturing technology the most. It also helps medical practitioners practice surgery on any critical body part with its 3D printed model from human tissues." } }] }

Read More

5 Stats to Reshape Manufacturing Customer Experience in 2022

Article | November 20, 2021

The manufacturing business has always prioritized providing the excellent and most user-friendly products worldwide to its target consumer groups. However, digitalization and customer interaction approaches have altered the manufacturing industry's traditional business model. Now, manufacturers must prioritize improving the customer experience for their target consumer group and keeping up with new trends daily to flourish and remain competitive in the upgrading market. Because, in the end, the buyer is the one who drives your business and generates money. Manufacturers are committing significant efforts to improve the customer experience in the following years. To assist manufacturers in their sincere efforts to improve the customer experience in the manufacturing industry, we have compiled some key facts that must be understood and executed by the industry's or business-specific needs. Before going into manufacturing customer experience statistics, it's essential to understand why customer experience is so critical in the manufacturing industry. The Importance of Customer Experience in Manufacturing Customer service and experience are critical components of any business, which is true in the manufacturing sector. Customer experience can be described as any activity taken by a business to positively influence a customer's impression and opinion of the business, its products, or services. “You’ve got to start with the Customer Experience and work back toward the technology, not the other way around” – Steve Jobs. Customer experience benefits your business in a variety of ways, including the following, • It increases customer retention • It increases the customer lifetime value • It creates brand loyalty • It influences brand reputability • It can deliver businesses with a competitive edge. Manufacturing Customer Experience Statistics Make your manufacturing business more customer-centric and reap the benefits that many customer-centric companies, such as Apple, Nissan, and Chick-fil-A, are experiencing. To better understand what the customer and industry have explored regarding the customer experience in 2022, below are some statistics from well-known businesses. #Stat 1 Businesses that prioritize customer experience see an 80% increase in revenue. (Source: Forbes) A positive customer experience increases customer interest in the product and acts as a form of word-of-mouth marketing. This way, the business benefits from increased sales and organic promotion by genuine consumers, critical for any manufacturing organization. # Stat 2 73% of customers say that customer experience influences their purchasing decision. (Source: PWC) Customers are not solely concerned with the product's quality or pricing. Instead, they are interested in the complete experience they get while purchasing a product. Therefore, if customers have a negative experience during the purchasing trip, it is pretty likely that they will leave the purchase process in the middle and hunt for other viable solutions on the market. Whereas, if the purchasing journey and post-purchase service are satisfactory, they will gladly purchase the goods and suggest new clients to your business. # Stat 3 By 2023, AI and machine learning will manage around 40% of all consumer contacts. (Source: Super Office) Manufacturing production and revenue are increasing as a result of technological advances and applications. However, the customer experience is not far behind in implementing cutting-edge technology like AI, VR, and AR. For instance, chat bots are the best example of how artificial intelligence, natural language processing, and machine learning are being used to increase consumer engagement. Virtual interaction is becoming more prevalent in the manufacturing industry daily, and both manufacturers and customers like this digital interaction. “Our interactions with our customers have become much more virtual, which frankly seems to work well for the customer and us.” – Scott Heide, Chief Executive Officer at Engineering Intent Corporation Technology application in manufacturing will be maximized, and businesses intend to automate the customer experience by 2023. # Stat 4 According to 70% of customers, an ideal customer experience should be quick, convenient, and cooperative, as well as friendly. (Source: Adobe) Customer service is a skill, and it's always a good idea to put yourself in your clients' shoes. According to an Adobe study, 70% of customers want a quick and convenient service that saves them time. In addition, they anticipate full collaboration throughout the purchasing process, including post-purchase servicing. # Stat 5 72% of customers with a good consumer experience will tell six or more people about it. (Source: Nice Reply) In the first statistic, we discussed word-of-mouth marketing. You will always receive referrals for the excellent products or services you provide to your target consumer group. Customers that have a positive experience will always bring you two additional potential customers, and this number will grow exponentially with each pleasant experience delivered by your organization. How did MacDonald's plan to increase revenue simply by improving the customer experience? When McDonald's revenues started to decline, they focused on the customer experience rather than marketing strategies. They began by listening to their clients and giving them a more streamlined experience. Customers told McDonald's to simplify the menu, increase order accuracy, and use higher-quality ingredients. McDonald's also improved store interiors and introduced digital self-order kiosks and table service, reducing customer wait times. BTIG predicted a 4.1% increase in revenues as these modifications were made. As a result, McDonald's may outperform competitors by improving total customer service. Final Words Customer experience is crucial in manufacturing, and manufacturers must leverage digital customer experience trends to improve their reputation. These a fore mentioned customer experience statistics can assist you in shaping a compelling client experience for 2022 and propelling your organization to new heights of success. FAQs Why should a manufacturing company invest in customer experience? Client experience improves customer retention, builds brand reputation, and gives companies a competitive edge. So manufacturers must invest in the consumer experience. What is the difference between customer service and customer experience? Customer service is one aspect of the customer journey, whereas consumer experience is the sum of all customer encounters with the brand. What does a customer experience include? Customer experience is the overall perception of your business or brand. It is the consequence of a customer's engagement with your website, customer service, and the product they purchase. So, it is the aggregate of all elements from browsing to buying to the product experience. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why should a manufacturing company invest in customer experience?", "acceptedAnswer": { "@type": "Answer", "text": "Client experience improves customer retention, builds brand reputation, and gives companies a competitive edge. So manufacturers must invest in the consumer experience." } },{ "@type": "Question", "name": "What is the difference between customer service and customer experience?", "acceptedAnswer": { "@type": "Answer", "text": "Customer service is one aspect of the customer journey, whereas consumer experience is the sum of all customer encounters with the brand." } },{ "@type": "Question", "name": "What does a customer experience include?", "acceptedAnswer": { "@type": "Answer", "text": "Customer experience is the overall perception of your business or brand. It is the consequence of a customer's engagement with your website, customer service, and the product they purchase. So, it is the aggregate of all elements from browsing to buying to the product experience." } }] }

Read More

Is Additive Manufacturing the Key to Restore American Manufacturing?

Article | November 20, 2021

Additive manufacturing in America plays a significant part in reviving the manufacturing industry and establishing the country as a leader in applying additive manufacturing technology. The United States was formerly the industrial leader, but it fell out of favor between 2000 and 2010 for many reasons, including recession and structural and financial instability. In this challenging time, technology interventions such as additive manufacturing in the manufacturing business have allowed the industry to survive. As per the recent report by A.T. Kearney, the USA, the industry leader in manufacturing, has worked hard to reclaim its top position in manufacturing and has also been named the leader in additive manufacturing. Let's look at which fields of America are utilizing the benefits of additive manufacturing technology to reclaim its position as the industry leader. Additive Manufacturing in America The manufacturing industry is gravitating toward additive manufacturing, sometimes known as 3D printing. The numerous advantages of additive manufacturing, such as the reduction of material waste, the reduction of prototyping time, the reduction of prototyping costs, the creation of lightweight objects, and the ease with which it can be implemented and recreated, are making it more popular around the world, including in the United States. In the United States, the additive manufacturing and material industry is expected to be worth $4.1 billion by 2020. China is the world's second-largest economy and is expected to reach a projected market size of US$14.5 billion by 2027, with a CAGR of 27.2 percent from 2020 to 2027 . How is America Leverages the Additive Manufacturing? US Airforce has launched research into 3D printing The US Air Force has begun researching 3D printing replacement parts for old planes utilizing a 3D printing platform. The project initiative credit goes to 3D Systems, Lockheed Martin, Orbital ATK, and Northrop Grumman. America Makes will observe the project in its third stage and be led by the University of Dayton Research. The Air Force Laboratory financed the Maturation of Advanced Manufacturing for Low-Cost Sustainment (MAMLS) program. The US Air Force will investigate how the 3D printing technology may reproduce components for outdated aircraft. Using additive manufacturing, the replacement parts may be created faster and in smaller batches, with no minimum order quantity. In addition, applying additive manufacturing will reduce the aircraft ground time and eliminate the need for parts warehousing. American Manufacturing Companies and Additive Manufacturing 3D Systems, Inc. 3D Systems is an additive manufacturing company. Their work goes beyond prototyping. The company's experts use their deep domain expertise in aerospace and healthcare industries to produce competitive additive manufacturing solutions. This global leader in additive manufacturing helps you define business needs, verify manufacturing flow, and scale manufacturing flow. General Electric GE has seen the benefits of additive manufacturing and its options for product design, such as the potential to build lighter, more vital components and systems. As a result, they created goods that are better performing, more sophisticated in design, and easier to produce. Ford Ford's advanced manufacturing center in Michigan is all about additive manufacturing. The company employs 3D printing extensively in product development and is looking to integrate it into manufacturing lines. As a result, additive manufacturing is now a critical aspect of the Ford product development cycle, enabling prototype parts and product engineering exercises. Final Words The American manufacturing industry has experienced a renaissance as a result of the advent of additive manufacturing. Additionally, it has built its national accelerator and leading collaborative partner in additive manufacturing, "America Makes," which is the largest manufacturing industryglobally in terms of revenue and operates in a variety of areas. However, it is mainly focused on 3D printing or additive manufacturing, which is undoubtedly reviving the country's manufacturing sector. FAQs What are the significant challenges in additive manufacturing? Limitations in terms of size, consistency of quality, scalability, a limited variety of materials and high material costs, and limited multi-material capabilities are only a few of the prevalent issues associated with additive manufacturing technology. Which company is leading in additive manufacturing technology in the USA? 3D Systems Corp. is the leading company in additive manufacturing technology with a revenue of $566.6 million. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the significant challenges in additive manufacturing?", "acceptedAnswer": { "@type": "Answer", "text": "Limitations in terms of size, consistency of quality, scalability, a limited variety of materials and high material costs, and limited multi-material capabilities are only a few of the prevalent issues associated with additive manufacturing technology." } },{ "@type": "Question", "name": "Which company is leading in additive manufacturing technology in the USA?", "acceptedAnswer": { "@type": "Answer", "text": "3D Systems Corp. is the leading company in additive manufacturing technology with a revenue of $566.6 million." } }] }

Read More

Spotlight

3D Brooklyn

We provide affordable access to all the knowledge and tools people need to begin making products for themselves. Because we believe that modern manufacturing technology, like 3D printers, provide us an opportunity to solve the world’s greatest problems. We are committed to sharing knowledge and access to these amazing technologies so others can join us in making smarter, greener, cleaner products for the 21st century.

Events