Providing Helpful Feedback on Preproduction Samples

PATTY RASMUSSEN| May 03, 2018
PROVIDING HELPFUL FEEDBACK ON PREPRODUCTION SAMPLES
It's no time to let excitement cloud your vision. In fact, it's time to be your most critical. You need to go over the samples with a fine-toothed comb, closely looking for anything that could be wrong, and then you have to let your contract manufacturer know what you’ve found. Providing helpful feedback on preproduction samples is one of the most important steps in the product development process.

Spotlight

Grimme

The family-owned enterprise with it's headquarters in Damme is the world's leading producer of potato technology. The goal of the Group is to keep this position and strengthen it for it's beet and vegetable technology. More than 2.000 employees are working for Grimme all over the world.

OTHER ARTICLES

Trends to Boost Your Manufacturing Business in 2022

Article | October 27, 2021

Technologies in the manufacturing industry are upscaling daily. Manufacturers are keen to embrace the latest manufacturing trends to improve their manufacturing process, total production rate, and product quality at their factories. Manufacturing technology advances have also boosted production speed while retaining product quality. “As technology takes over and enhances many of the processes we used to handle with manual labor, we are freed up to use our minds creatively, which leads to bigger and better leaps in innovation and productivity.” – Matt Mong, VP Market Innovation and Project Business Evangelist at Adeaca. Apart from manufacturing technology developments, we will look at new manufacturing business trends in this article, which will help you achieve maximum customer engagement and a positive relationship with your target consumer groups. So, let's see some of the top manufacturing business trends that are assisting the industry in improving its business processes. Manufacturing Business Trends: 2022 Manufacturers must adopt a business procedure that focuses on the target consumer group. Also, incorporating social responsibility and technology into company procedures would be beneficial. Here are five ways manufacturing leaders are becoming more communicative and results-oriented in their manufacturing and consumer experience strategies. Deliver a One-of-a-kind Digital Experience Every industry's target demographic is now online. Manufacturers must use digitalization to interact with their target consumer group to be noticed and remembered. Maintain an active presence on all popular digital platforms used by your target demographic. Post your new products, business strategy, or get genuine customer feedback on your brand and products. Engage your target audience and keep them informed of your progress in making their lives easier. “Marketing is VERY important to any company, although I generally see it being justified by the number of web hits or ‘leads’ that come in” – John Hays, Director of Sales at BALYO Allow your clientele to interact with your products digitally. To be a part of the new digital revolution in any industry, create a new digital business model. Initiative for Ecosystem Partnership An ecosystem partnership is a network of enterprises working together to provide a product or service to meet changing market needs. A partner ecosystem can generate customer-ready solutions faster. It also helps firms to co-create value. This value is demonstrated in extraordinary customer and partner experiences. The B2B ecosystem partners work together to bring mutual benefits to their companies. Revenue Generation via Data Monetization Data monetization allows industrial CIOs (Chief Information Officers) to monetize their digital products and services. Rapid digitization in manufacturing generates massive data. CIOs may monetize and distribute data across ecosystems. CIOs can leverage information as a resource to generate new services or business models. This ensures revenue even when external reasons like supply chain issues or human resource shortages interrupt the firm. Using the Equipment as a Service (EaaS) Approach EaaS, or Pay-Per-Use, is defined as: A business model where equipment is rented rather than sold, with remote diagnostics and predictive maintenance solutions offered by the vendor. Using Eaas reduces capital expense, improves data reliability, and lowers operating costs. As a result, producers can undertake all production-related tasks with precision. Bosch RexRoth CytroBox – a Perfect Example of EaaS The global equipment-as-a-service market is estimated to develop at an 11.5 percent CAGR from 2021-2027. (OpenPR) The RexRoth Cytrobox from Bosch is an example of EAAS. This hydraulic power unit converts electrical power into hydraulic fluid pressure and flow to move and force a machine. They are widely utilized in presses and tooling equipment. It can handle up to 33 kW in a small space. Its exceptionally flexible; its unique design allows it to run efficiently and quietly. In addition, modern automation and sensor packages allow easy integration into modern machine designs. Benefits of Bosch RexRoth CytroBox It provides data insights during the long lifecycles Using this hydraulic power unit on a lease can save a lot of money which cost $100.000 It requires heavy maintenance cost as per its type of usage that can be avoided with the EaaS approach Shifting the Emphasis from B2B to B2C Many firms are moving their attention from B2B to B2C to understand their target consumer better. This new strategic approach helps producers identify market needs and gain real-time feedback on their products. This method helps producers increase profit margins while also controlling the product's interaction with the intended audience. Final Words The latest manufacturing trends will take you to the cutting edge of manufacturing. The manufacturing developments in 2022 will boost the total manufacturing market in the coming years, allowing manufacturers to generate more business revenue. FAQs What is the manufacturing industry's future? Industry 4.0 is rapid technological progress in production and is transforming the worldwide manufacturing industry. According to bccresearch's market research, the global manufacturing and process control market is predicted to increase from $86.7 billion in 2020 to $117.7 billion in 2025, a CAGR of 6.3 percent. What is the industry 4.0 technology in the manufacturing industry? IoT, industrial internet of things (IIoT), Cyber-physical systems (CPS), cloud computing, artificial intelligence, big data, machine learning, robotics, virtual reality, augmented reality, and additive manufacturing or 3D printing are some technologies that are used in industry 4.0 factories. What are the current technology trends in the manufacturing industry? AI, robots, 3D printing, and the like are all the latest manufacturing trends in manufacturing technology. Additionally, enterprise resource planning (ERP), cloud computing, and machine vision all play a significant part in advanced manufacturing. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is the manufacturing industry's future?", "acceptedAnswer": { "@type": "Answer", "text": "Industry 4.0 is rapid technological progress in production and is transforming the worldwide manufacturing industry. According to bccresearch's market research, the global manufacturing and process control market is predicted to increase from $86.7 billion in 2020 to $117.7 billion in 2025, a CAGR of 6.3 percent." } },{ "@type": "Question", "name": "What is the industry 4.0 technology in the manufacturing industry?", "acceptedAnswer": { "@type": "Answer", "text": "IoT, industrial internet of things (IIoT), Cyber-physical systems (CPS), cloud computing, artificial intelligence, big data, machine learning, robotics, virtual reality, augmented reality, and additive manufacturing or 3D printing are some technologies that are used in industry 4.0 factories." } },{ "@type": "Question", "name": "What are the current technology trends in the manufacturing industry?", "acceptedAnswer": { "@type": "Answer", "text": "AI, robots, 3D printing, and the like are all the latest manufacturing trends in manufacturing technology. Additionally, enterprise resource planning (ERP), cloud computing, and machine vision all play a significant part in advanced manufacturing." } }] }

Read More

Additive Manufacturing: A Ground-breaking Change to Empower Industry 4.0

Article | November 20, 2021

Advanced manufacturing enables the concept of industry 4.0 and represents a significant milestone in the manufacturing industry. Additive manufacturing is a critical component of the industry 4.0 concept, propelling the industry to new heights of innovation. In various fields that are not immediately related to industry 4.0 or manufacturing, additive manufacturing has alternatively been referred to as 3D printing. The numerous advantages of additive manufacturing, such as reduced cost and time, are boosting its popularity and use in manufacturing and other industries. “Digital technology is so empowering on so many fronts, but for it to be empowering, it must be for everyone.” – Michael Walton, Director, Industry Executive (Manufacturing) at Microsoft. The global market of additive manufacturing is anticipated to increase at a 14.42 percent compound annual growth rate from USD 9.52 billion in 2020 to USD 27.91 billion in 2025. According to this market research, the future of 3D printing or additive manufacturing is quite bright in the coming years, and we will see widespread application across industries. First, let us understand the idea of additive manufacturing and its benefits to various industries. Concept of Additive Manufacturing Additive manufacturing is building a real thing from a three-dimensional computer model, often by successively layering a material. This technique utilizes computer-aided design (CAD) software or 3D object scanners to command devices to deposit material in exact geometric shapes layer by layer. As the name implies, additive manufacturing involves the addition of material to produce an object. Additive Manufacturing Benefits Produces Fewer Scraps and Trash When we compare additive manufacturing to traditional manufacturing techniques such as milling or turning, additive manufacturing adds only the amount of material required to build a product. As a result, it generates less waste and conserves scarce resources. Reduces the Time and Cost of Prototyping Making a product prototype is now faster, easier, and cheaper. Other production processes, like milling, have high setup and material costs. Prototyping is less expensive and takes less time, so you can quickly produce, test, and modify. It also shows practically instant verification of progress done. It Encourages the Digitalization of Businesses Continuous and effective communication between devices, machines, and robots is required for additive manufacturing. However, this is only achievable with effective digitization of production processes. As a result, businesses invest more in digital and IoT, a prerequisite for Industry 4.0. It Simplifies the Assembling Process by Condensing it into a Single Component Additive manufacturing in Industry 4.0 also simplifies the production process, especially product assembly. A traditional component requires numerous manufacturing procedures. This increases material and labor expenses as well as production time. However, additive manufacturing allows you to print the group in one piece. The Top Three Industries That Make the Most Use of Additive Manufacturing Additive manufacturing is presently used in a variety of industries. However, specific sectors make the best use of it. Thus, we will examine the industries embracing additive manufacturing technology and emerging with new life easing solutions. Healthcare In the healthcare industry, dentistry is the critical application of additive manufacturing. Technology helps it create bridges, crowns, braces, and dentures, always in high demand. Additive manufacturing has also been used to create tissues and organs, surgical tools, patient-specific surgical models, and personalized prosthetics. For example, many medical equipment companies employ 3D printing to build patient-specific organ replicas that surgeons can practice before completing complex surgeries. Aerospace Additive manufacturing is utilized to fabricate metal brackets that serve as structural components within airplanes. Prototypes are increasingly being printed in three dimensions, allowing designers to fine-tune the shape and fit of finished parts. In addition, interior airplane components such as cockpit dashboards and door handles are manufactured using 3D printing services. Automotive 3D printing can manufacture molds and thermoforming tools, grips, jigs, and fixtures for the automotive industry. Automakers utilize additive printing to customize parts for specific vehicles or drivers (e.g., seats for racing cars). An appealing colored dashboard, efficient fuel systems, and complicated braking mechanisms are all possible with 3D printing in the automotive industry. Therefore, it is best suited for pre-production, manufacture, and modification of automotive parts. How Does NASA use additive manufacturing in its space projects? The space environment has always been unpredictable, and scientists must be adequately prepared before embarking on any space mission. They must consider the durability and weight of all the objects they propose to transport into space. To land any object on a planet that does not have a flat surface or similar weather conditions to earth, scientists must design each object with these considerations in mind. “You always want it to be as light as possible, but you also want it to be strong enough.” -Chris Chapman, NASA Test Engineer It is not conceivable to make items capable of dealing with all the changes on other planets and achieving these project objectives using conventional materials and production processes. However, scientists do require a technique that will enable them to manufacture lighter and stronger objects for their space missions. 3D printing has played a significant part in meeting this demand and has provided space projects to manufacture objects that would withstand any unexpected events during space missions. For example, NASA employed 3D-printed metal components in their Mars project. NASA's specialized engineers are utilizing additive manufacturing to create rocket engines and possible Moon and Mars outposts. NASA used the 11 3D printed metal components on its Mars mission as well. It employed 3D printed components for the first time in the Curiosity rover, which landed on Mars in 2012. It was a successful project, and NASA has since begun employing 3D printed parts in its space missions to make machines lighter while remaining robust and functional. Final Words Additive manufacturing technology is making a real difference in the manufacturing process, and it is becoming the trending technology in the manufacturing industry. The benefits of additive manufacturing make the manufacturing process more advanced, easy, and customer-oriented. Additive manufacturing is the major transformation in the manufacturing industry and will take it to new heights of precision. FAQ Why is additive manufacturing critical? Additive manufacturing reduces the time and cost of prototyping and reduces the scraps amount during the manufacturing process of any object. In addition, it simplifies multiple processes from various industries. Are additive manufacturing and 3D printing the same? Yes, additive manufacturing and 3D printing are the same processes with different names as per the choice of the different industries. For example, in some industries such as space missions, It is also referred to as Fused Deposition Modelling (FDM). Which is the most applied sector for additive manufacturing? Healthcare is the industry that utilizes additive manufacturing technology the most. It also helps medical practitioners practice surgery on any critical body part with its 3D printed model from human tissues. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is additive manufacturing critical?", "acceptedAnswer": { "@type": "Answer", "text": "Additive manufacturing reduces the time and cost of prototyping and reduces the scraps amount during the manufacturing process of any object. In addition, it simplifies multiple processes from various industries." } },{ "@type": "Question", "name": "Are additive manufacturing and 3D printing the same?", "acceptedAnswer": { "@type": "Answer", "text": "Yes, additive manufacturing and 3D printing are the same processes with different names as per the choice of the different industries. For example, in some industries such as space missions, It is also referred to as Fused Deposition Modelling (FDM)." } },{ "@type": "Question", "name": "Which is the most applied sector for additive manufacturing?", "acceptedAnswer": { "@type": "Answer", "text": "Healthcare is the industry that utilizes additive manufacturing technology the most. It also helps medical practitioners practice surgery on any critical body part with its 3D printed model from human tissues." } }] }

Read More

Computer Aided Manufacturing (CAM): Major Challenges and Their Solutions

Article | December 16, 2021

Computer-aided manufacturing (CAM) is a technology that revolutionized the manufacturing business. Pierre Bézier, a Renault engineer, produced the world's first real 3D CAD/CAM application, UNISURF CAD. His game-changing program redefined the product design process and profoundly altered the design and manufacturing industries. So, what is CAM in its most basic definition? Computer-aided manufacturing (CAM) is the application of computer systems to the planning, control, and administration of manufacturing operations. This is accomplished by using either direct or indirect links between the computer and the manufacturing processes. In a nutshell, CAM provides greater manufacturing efficiency, accuracy, and consistency. As technology takes over and enhances many of the processes we used to handle with manual labor, we are freed up to use our minds creatively, which leads to bigger and better leaps in innovation and productivity.” – Matt Mong, VP Market Innovation and Project Business Evangelist at Adeaca In light of the numerous advantages and uses of computer-aided manufacturing, manufacturers have opted to use it extensively. The future of computer-aided manufacturing is brightening due to the rapid and rising adoption of CAM. According to Allied Market Research, the global computer-aided manufacturing market was worth $2,689 million in 2020 and is expected to reach $5,477 million by 2028, rising at an 8.4% compound annual growth rate between 2021 and 2028. Despite all this, each new development has benefits and challenges of its own. In this article, we'll discuss the benefits of CAM, the challenges that come with it, and how to deal with them. Let's start with the advantages of computer-aided manufacturing. Benefits of Computer Aided Manufacturing (CAM) There are significant benefits of using computer-aided manufacturing (CAM). CAM typically provides the following benefits: Increased component production speed Maximizes the utilization of a wide variety of manufacturing equipment Allows for the rapid and waste-free creation of prototypes Assists in optimizing NC programs for maximum productivity during machining Creates performance reports automatically As part of the manufacturing process, it integrates multiple systems and procedures. The advancement of CAD and CAM software provides visual representation and integration of modeling and testing applications. Greater precision and consistency, with similar components and products Less downtime due to computer-controlled devices High superiority in following intricate patterns like circuit board tracks Three Challenges in CAM and Their Solutions We have focused on the three primary challenges and their solutions that we have observed. Receiving Incomplete CAD Updates Receiving insufficient CAD updates is one of the challenges. If, for example, the part update from a CAD engineer does not include the pockets that are required in the assembly, to the CAM engineer. SOLUTION: A modeler that enables developers of a CAM programs to create intuitive processes for features such as feature extraction and duplication across CAD version updates. A modeler is capable of recognizing and extracting the pocket's architecture and the parameters that define it. Additionally, the CAM application can enable the engineer to reproduce the pocket in a few simple steps by exploiting the modeler's editing features such as scaling, filling, extruding, symmetrical patterning, and removing. Last Minute Design Updates The second major challenge is last-minute design changes may impact manufacturers as a result of simulation. SOLUTION: With 3D software components, you may create applications in which many simulation engineers can work together to make design modifications to the CAD at the same time, with the changes being automatically merged at the end. Challenging Human-driven CAM Manufacturing The third major challenge we have included is that CAM engineers must perform manual steps in human-driven CAM programming, which takes time and requires expert CAM software developers. Furthermore, when the structure of the target components grows more complicated, the associated costs and possibility of human failure rise. SOLUTION: Self-driving CAM is the best solution for this challenge. Machine-driven CAM programming, also known as self-driving CAM, provides an opportunity to improve this approach with a more automated solution. Preparing for CAM is simple with the self-driving CAM approach, and it can be done by untrained operators regardless of part complexity. The technology handles all of the necessary decisions for CAM programming operations automatically. In conclusion, self-driving CAM allows for efficient fabrication of bespoke parts, which can provide substantial value and potential for job shops and machine tool builders. Computer Aided Manufacturing Examples CAM is widely utilized in various sectors and has emerged as a dominant technology in the manufacturing and design industries. Here are two examples of sectors where CAM is employed efficiently and drives solutions to many challenges in the specific business. Textiles Virtual 3D prototype systems, such as Modaris 3D fit and Marvellous Designer, are already used by designers and manufacturers to visualize 2D blueprints into 3D virtual prototyping. Many other programs, such as Accumark V-stitcher and Optitex 3D runway, show the user a 3D simulation to show how a garment fits and how the cloth drapes to educate the customer better. Aerospace and Astronomy The James Webb Space Telescope's 18 hexagonal beryllium segments require the utmost level of precision, and CAM is providing it. Its primary mirror is 1.3 meters wide and 250 kilograms heavy, but machining and etching will reduce the weight by 92% to just 21 kilograms. FAQ What is the best software for CAM? Mastercam has been the most extensively utilized CAM software for 26 years in a row, according to CIMdata, an independent NC research business. How CAD-CAM helps manufacturers? Customers can send CAD files to manufacturers via CAD-CAM software. They can then build up the machining tool path and run simulations to calculate the machining cycle times. What is the difference between CAD and CAM? Computer-aided design (CAD) is the process of developing a design (drafting). CAM is the use of computers and software to guide machines to build something, usually a mass-produced part.

Read More

How Can Manufacturers Redefine Marketing Strategies in the Age of COVID?

Article | April 27, 2021

What do you need to create a killer B2B marketing plan or scale it to support a new marketing business in the age of COVID-19? Many manufacturing companies struggled when the coronavirus started. Some of them paused all marketing activities, waited for the lockdown to end, and then made up for potential losses. Looking at this situation, where does your business stand when it comes to marketing planning in 2021? Simply copying and pasting the old calendar, changing dates and campaign names will be far from being sufficient for the years ahead. Instead, establishing steady and tangible SMART B2B manufacturing marketing goals, which are specific, measurable, relevant, time-bound, and flexible, is crucial for marketers. And such goals should be made every quarter and bucketed under a planned manufacturing marketing strategy. Aren't you sure what to include in your B2B manufacturing marketing plan? Read on the following ideas that will help you do marketing in the age of COVID-19. Redefine your Budget Season As marketers in industrial manufacturing face planning failures such as inevitable spreadsheets, board meetings, sales, and client handling that accompany for an entire year, they're also facing dwindling budgets. So, redefining your manufacturing marketing budget in 2021 will be one of the most important aspects of marketing for manufacturers. Digital Marketing AMA's latest CMO Survey found that manufacturing marketers anticipate an 8.4% rise in digital marketing spending throughout 2021. What is your digital marketing goal in 2021? Generate double-digit leads for products and services? Promote or launch a new product or service? Expanding reach by ranking in Google's first search engine result page (SERP)? Creating a proper digital marketing plan will leverage to know beyond its tip of the ice. The digital platform will keep your marketing activities on track and in one place, and you will see what's working and what doesn't. This way, you can create a solid budget to implement digital marketing in your marketing business. Customer Experience A survey found that customer experience expenditure surged 10% from past years after companies started marketing budgeting. This prominently included A CRM (customer relationship management) platform. So, including a CRM will benefit your business to track and manage contacts present in your marketing pipeline. Social Media Platforms Interestingly, social media expenditure has soared by 74% since February 2021, and the investment by other manufacturers has paid off. Manufacturers report that social media has contributed to the company's performance 24% more after the pandemic. In general, 62% of marketers report that the importance of social media marketing for manufacturing has grown during the pandemic due to its critical role in reaching customers digitally. It's clear that companies that already implemented digital marketing see the value of budgeting for social media, which increased the positive results of marketing. So, when you set up a new budget, include social media to grow your business. 5 Things to Consider while Marketing your Business A Lead Scoring Model One of the most important aspects of marketing in manufacturing is implementing a lead scoring model. Investing in it will allow you to see through the valuable metric of your leads that will make you determine which ones are qualified. Metrics include your ideal customer's demographics such as company size, revenue, industry, and main pain points. Also, these have a number of website visits, specific page views, content downloads, contact forms, emails unlocked, engagement with social posts, and more. Regularly evaluate your lead scoring model and update to ensure your metrics are closely related to your ideal prospect. It would lead both sales and marketing for manufacturers to identify valuable leads in your database easily. Invest in A Video Marketing Strategy Video Marketing is a great deal. As per Cisco's research, by 2021, videos will account for 80% of all internet traffic. In addition, being one of the internet’s traffic sources, it’s practical and reasonable. Video marketing for manufacturers has been profitable by 83%. From creating more leads per year to a rise in sales, 80% say that video marketing has aided their business significantly. If you haven't invested in video marketing yet, or if you've only dipped your toes in the water, 2021 is the year to dive in completely. As per HubSpot's 2020 State of Marketing report, video beats content forms like blogging, email, and infographics. Also, video is the most-used marketing content type for manufacturers. So, there are many tools and resources that make it easy to get started with video marketing. Videos help to sell industrial manufacturing products and create a brand story. So, think about it and include this when budgeting your marketing plan. Move Beyond Basic Marketing Analytics Through digital marketing, manufacturing marketers have been trying to determine the ROI of their efforts. But do you know that most of them have been doing a lousy job? That's because they, and the tools they use, tend to focus on things that don't matter. These include views, clicks, etc. More than 600 manufacturers and industrial companies in the U.S. have learned that their marketing and sales are going wrong. Out of which, 35% of manufacturers are not using an analytics tool like Google Analytics. So, it is advisable to move beyond basic marketing analytics to track how much traffic is coming to your website. The latest tools can identify companies visiting and allow salespeople to engage them in their research phase. It will result in creating and maintaining promising relationships with clients. Content Isn't Optional A rock-hard content marketing plan is the core of your online business's success. Keep in mind; a few blogs are not sufficient to get accurate results! Creating content helps (by answering) your potential buyer's queries in their research process and throughout their buying journey. A survey found an online search or a blog acts as a key source for finding answers to questions. As most sales are happening online now, Hubspot suggests that manufacturing businesses' sales will surge incredibly in 2021. An average B2B manufacturing marketing has involved 68% of stakeholders. Prospects are now making more decisions by reaching out to a company than ever before because they want your website and social channels to educate them completely. If they can't find the information on your owned channels, they might turn to your competitor's website instead. This makes content the most important aspect of marketing. When it comes to steady and consistent lead generation for b2b manufacturers, content is at the front and center of all the B2B manufacturing marketing trends. So, take content seriously instead of keeping it just as an alternative. What's Important for 2021? Plan in quarters Many companies create full-year planning calendars in November and December. The pandemic in 2020 has taught us that to plan too ahead in advance can get your business to flow in the wrong direction. Because who knows whether those plans or events would fall digitally or be back to in-person. Will your target audience be as approachable as to emails and webinars or not? So, plan your marketing things quarterly from annual to ensure your business leads in the right way. Audit Constantly It's not advisable to keep an eye on one particular marketing metric, for example, tracking traffic to your website. Instead, it's the whole picture that matters. 2021 is the year to evaluate every goal, every channel, and every message related to your business. With this, think about creating a big picture as well—company positioning and values, competitive research, and even business goals. Here are some standard audit actions recommended: 1. Conversion rates Visitors converting to leads Leads converting to customers 2. Email engagement Number of sent emails Deliverability metrics Subscriptions/unsubscribing 3. Revenue attribution audits How much revenue can be credited to marketing campaigns? 4. Campaign success How did all of the individual elements of your campaign perform? That includes: The site and landing pages Email marketing Paid ads and PPC Social messages How did the campaign perform against other campaigns? 5. Social media audit Engagement by channel Overall reach and growth 6. Funnel audit How effectively contacts are moving through the funnel In addition, conduct an audit and analysis vertical to ensure all the automation is taking place or running appropriately. Doing it will help your marketing team keep a constant check on all the processes and cater to you with exact marketing activities. Keep this activity active throughout the year. Continue Shifting Budgets—Don't Be Afraid Much of 2020 has been experimental in marketing for manufacturers. Many manufacturing companies moved away from in-person events to a webinar, shifted expensive prospect meetings to internet meetings, trade events to PPC, website, and content creation. In these cases, you might have to shift your budgeting when needed. Consider revising the budget to create advertorials, creative virtual events, and strategic lead generation tools if you plan in quarters. Along with these, 2021 brought a good time to invest even in intent data, ABM, SEO, and other automated technologically advanced digital initiatives. According to a recent study, manufacturing companies are now 21% more likely to invest in automation and technology. As they are now inclined towards the use of webinars & virtual events (20%), search & social media (14%), and website (12%). All of these increased in light of COVID-19. So, start planning for what's sure to have a better year ahead with your marketing strategies. Frequently Asked Questions What is the role of marketing in the manufacturing industry? Marketing plays a pivotal role in the manufacturing industry. Through marketing, customers are well informed about products or services a company offers. Also, marketing helps in building the brand name, awareness, and visibility of a company. How to use social media marketing in manufacturing? Social media marketing in manufacturing can be ideally used in these ways: Choose right platform Share useful content Create advertisements Create creative posts Connect with in-market participants Encourage engagement Create videos and share Address problems and provide solutions through content What are the important aspects of marketing for the manufacturing industry? Being the crucial part of any company in the manufacturing industry, essential aspects of marketing are: Website Brand name Platform Promotion SEO Sales How can Email Marketing help to market in the manufacturing industry? Email marketing in the manufacturing industry can help by creating informational content. Start from offering subscription options to potential customers, clients, and visitors. Send updates, information, an overview of the company's services and products to aware the reader and convert them into loyal customers. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "WHAT IS THE ROLE OF MARKETING IN THE MANUFACTURING INDUSTRY?", "acceptedAnswer": { "@type": "Answer", "text": "Marketing plays a pivotal role in the manufacturing industry. Through marketing, customers are well informed about products or services a company offers. Also, marketing helps in building the brand name, awareness, and visibility of a company." } },{ "@type": "Question", "name": "HOW TO USE SOCIAL MEDIA MARKETING IN MANUFACTURING?", "acceptedAnswer": { "@type": "Answer", "text": "Social media marketing in manufacturing can be ideally used in these ways: Choose right platform Share useful content Create advertisements Create creative posts Connect with in-market participants Encourage engagement Create videos and share Address problems and provide solutions through content" } },{ "@type": "Question", "name": "WHAT ARE THE IMPORTANT ASPECTS OF MARKETING FOR THE MANUFACTURING INDUSTRY?", "acceptedAnswer": { "@type": "Answer", "text": "Being the crucial part of any company in the manufacturing industry, essential aspects of marketing are: Website Brand name Platform Promotion SEO Sales" } },{ "@type": "Question", "name": "HOW CAN EMAIL MARKETING HELP TO MARKET IN THE MANUFACTURING INDUSTRY?", "acceptedAnswer": { "@type": "Answer", "text": "Email marketing in the manufacturing industry can help by creating informational content. Start from offering subscription options to potential customers, clients, and visitors. Send updates, information, an overview of the company's services and products to aware the reader and convert them into loyal customers." } }] }

Read More

Spotlight

Grimme

The family-owned enterprise with it's headquarters in Damme is the world's leading producer of potato technology. The goal of the Group is to keep this position and strengthen it for it's beet and vegetable technology. More than 2.000 employees are working for Grimme all over the world.

Events