Protect Against Counterfeiting When Manufacturing Overseas

PATTY RASMUSSEN| March 27, 2018
PROTECT AGAINST COUNTERFEITING WHEN MANUFACTURING OVERSEAS
Copycats are a sad fact of life. If you're doing something well, you can bet your bottom dollar that someone is going to try to do the same thing. Knockoffs are everywhere - in fashion, automotive and in the medical industry. The manufacturing sector is no different. There are an astonishing number of phony electronic parts out there especially in light of the electronics components shortage making life difficult for those making the parts and those buying them.

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VBN Components

VBN Components delivers extremely wear resistant materials in complex shapes, based on patented additive manufacturing techniques (free forming, 3D-printing). This material concept VIBENITE(R) opens up for many customer benefits such as: Possibility to use the highest wear resistant steel on the market, but without the need for machining.

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Manufacturing Branding: A Ground-breaking Method for Increasing Product Sales

Article | January 19, 2022

Manufacturing branding is a relatively recent trend that is gaining traction in the manufacturing sector. Brand marketing is important for manufacturers in a variety of ways, including increasing business revenue and establishing product credibility within their target consumer group. 82% of people feel better about a brand after reading personalized content. 94% of customers are inclined to develop a relationship with a brand that is completely transparent. 13% of consumers would spend 31-50% more on your products or services if they believed your business was making a positive difference in the world. In this article, we will look at the advantages of branding to a manufacturer as well as how brand manufacturing may be established. What Difference Can Manufacturer Branding Make? "A brand is a voice, and a product is a souvenir" -Lisa Gansky, an American entrepreneur, writer, and speaker Your Name and Work Will Be Publicized Branding is the process of enriching your products with a visual, linguistic, and conceptual identity that differentiates them from competitors. Ideally, factory branding would help you reach out to your potential clients by making them aware of your company's name and becoming familiar with what you do. Brand Marketing Builds Emotional Bonds Manufacturing branding is more than merely developing an image in the minds of your customers. It's about telling a story that strikes a chord with them.Once you've defined your message and the motivation for developing your products, customers will be able to connect with you more easily.Relatability is critical in an era of ever-changing trends and consumer behavior. Your clients will simply switch over to another firm that provides the same service and fosters a sense of belonging. The emotional value of your manufacturing brands should not be underestimated. Building Trust Is Easier with a Strong Brand A manufacturing brand that wishes to remain in business for the long run will communicate with its customers. The customers understand that you would not connect or share your story unless you intended to grow with them. However, this strategy works only if the factory branding is well-executed and demonstrates its authenticity. Modern customers can easily notice dishonesty or the use of a phony character. Increase of Distribution Channels Working on your manufacturing branding will help you expand your sales. Just make sure you have the necessary tools to sell via different channels. Creating a memorable brand doesn't merely attract customers. It will also assist in attracting potential distributors who may otherwise be reluctant to be your distributing partners. Your ability to negotiate quality agreements with resellers and reps will increase when your manufacturing brand is well-known. It simplifies their lives and saves them money on marketing. This is a domino effect issue. More distributors mean more exposure for your business, but a delicate balance must be maintained. Your personal connection with clients may be lost if you abdicate brand responsibility. So, provide superior customer service to maintain a connection with your customers. Profit Margin Is Increased A strong manufacturing brand will allow you to sell at greater prices. People will be happy to pay for a quality brand that they can trust. But what would really set you apart from the rest is if you could beat private companies at branding. Private brands are the house brands of shops and huge resellers who offer cheaper copies of your goods. Customers should be able to tell the price difference between a factory brand and a private brand. "You can’t build a reputation on what you are going to do." – Henry Ford, the founder of the Ford Motor Company How to Build an Effective Manufacturing Brand? Identify Your Intended Audience Identifying your target demographic is the first step in intentionally building your brand. You can build a buyer persona of the typical user of your product or by analyzing your current consumer base. Consider their age, gender, industry, occupation, education, interests, etc. To grow your brand and market your products more effectively, you need to create a buyer persona. Conduct Competitor Analysis Following that, it would be advisable to analyze your competitors' brands. In various markets and with companies in general, there are many brand features that are unique and widely utilized, and it would be counterproductive for a corporation to highlight those elements. For example, many B2B companies take pride in their product quality, reliability factor, and personal touch. When everyone is highlighting the same brand qualities, you will need a unique approach to stand out. Developing a Central Theme A brand's central theme acts as a pillar. It summarizes your company's principles and objectives in a single statement, or perhaps one word. It's a lot simpler to come up with marketing ideas and campaigns that connect with your company's philosophy and seem like a part of the brand. Developing Your Brand's Individuality Now, imagine your brand as a person, considering the preceding phases. You may gather every piece of information possible. The more specific you are, the more solidity your brand identity will have. Brand themes may help you develop your brand's personality and story. Using themes, you may classify individuals and fictional characters based on a common set of personality qualities. These are commonly used in psychology and marketing. Creating a Visual Brand for Your Business Finally, create a visual illustration for your organization. This includes producing unique logos that represent your company's beliefs, selecting colors, designing your website and blog, and everything that can be related to visualizing your corporate brand. Get familiar with geometric and color psychology, look at what prominent brands and other firms in your industry have done, and get on board with a good graphic designer to create the materials. Best Channels for Manufacturers' Branding Many businesses utilize social media, blogging with SEO suggestions, and email newsletters to boost their online presence. Content is the most important consideration when adopting these marketing methods. Hire good specialists to assist you in understanding your buyer's persona and developing buyer-centric content to capture their attention and generate potential leads for your business.An active social media presence enables you to increase the number of followers on your social media sites and reach millions of people via these platforms. Furthermore, you can start weekly newsletters to keep your subscribers updated on the latest developments, campaigns, and how you're working to develop the best goods possible for your target groups. Final Words Effective branding for manufacturing is what you need to increase your company's popularity and demand in a competitive market. Once you've established yourself as a known brand in your sector, you may pursue manufacturer branding, which is used by many well-known manufacturers such as Ford, Nestle, Coca-Cola, and Apple. Use the above-mentioned techniques to create your own brand and stay ahead of the curve in your industry. FAQ What are the four elements of branding? A successful brand requires a strong brand identity, brand image, brand culture, and brand personality, all of which must be present. What is the manufacturer’s brand? A product that has the manufacturer’s name on it or is used to market and sell the product. What is manufacturers’ label? The manufacturers label provides name and address of the manufacturer or distributor and relevant hazard warnings.

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Building a Smart Factory is Possible Using Machine Learning

Article | December 7, 2021

Machine learning in manufacturing is becoming more widespread, with businesses like GE, Siemens, Intel, Bosch, NVIDIA, and Microsoft all investing heavily in machine learning-based ways to enhance manufacturing. Machine learning is predicted to expand from $1 billion in 2016 to USD 9 billion by 2022at a compound annual growth rate (CAGR) of 44% throughout the forecast period, according to Markets & Markets. The technology is being utilized to cut labor costs, achieve better transition times, and increase manufacturing speed. “I advocate business leaders get to know more about what AI can do and then leverage AI in proofs of concept.” – Michael Walton, Director and Industry Executive, Microsoft speaking with Media 7 Machine learning can help enhance manufacturing processes at the industrial level. This can be achieved by assessing current manufacturing models and identifying flaws and pain factors. Businesses can rapidly address any difficulties to keep the manufacturing pipeline running smoothly. Let us explore how machine learning is transforming manufacturing operations. How Machine Learning Is Transforming Manufacturing Operations “The greatest benefit of machine learning may ultimately be not what the machines learn but what we learn by teaching them.” - Pedro Domingos Machine learning in manufacturing is revolutionizing manufacturing operations and making them more advanced and result-oriented, so let's have a look at how this is unfolding. Allows for Predictive Maintenance Machine learning provides predictive maintenance by forecasting equipment breakdowns and eliminating wasteful downtime. Manufacturers spend far too much time correcting problems instead of planning upkeep. In addition to enhancing asset dependability and product quality, machine learning systems can forecast equipment breakdown with 92% accuracy. Machine learning and predictive analytics increased overall equipment efficiency from 65% to 85%. Increases Product Inspection and Quality Control Machine learning is also utilized for product inspection. Automated inspection and supervision using ML-based computer vision algorithms can discriminate between excellent and bad products. These algorithms simply need excellent samples to train; therefore a fault library is not required. However, an algorithm that compares samples to the most common errors can be built. Machine learning reduces visual quality control costs in manufacturing. Forbe's says AI-powered quality testing can boost detection rates by up to 80%. Logistics-related Tasks Are Automated To run a production line, industrial companies need considerable logistics skills. The use of machine learning-based solutions can improve logistics efficiency and save expenses. Manual, time-consuming operations like logistics and production-related documentation cost the average US business $171,340 annually. It saves thousands of manual working hours every year to automate these everyday procedures. Using Deep Mind AI, Google was able to lower its data center cooling bill by 40%. Creates More Business Opportunities Machine learning is frequently used in the production process. Substantial data analysis is required to create new items or improve existing products. Collection and analysis of huge amounts of product data can help find hidden defects and new business opportunities. This can help improve existing product designs and provide new revenue streams for the company. With machine learning, companies can reduce product development risks by making smarter decisions with better insights. Protects Company’s Digital Assets On-premise and cloud-based machine learning systems require networks, data, and technological platforms to function. Machine learning can help secure these systems and data by restricting access to vital digital platforms and information. Humans’ access sensitive data, choose applications, and connect to it using machine learning. This can help secure digital assets by immediately recognizing irregularities and taking appropriate action. Harley Davidson's Sales Climbed by 40% Using Albert – The ML & AI-Powered Robot Today, traditional marketing is harder to break through. It's easy to see why Albert (an AI-powered robot) would be a good fit for Harley Davidson NYC. Thanks to machine learning and artificial intelligence, robots are producing news stories, working in hotels, controlling traffic, and even running McDonald's. Albert works well with social media and email marketing. It analyzed which customers are more likely to convert and modifies the personal creative copies on its own for the next process. Harley-Davidson is the only company to employ Albert in its business. The company evaluated customer data to find prior consumers who made purchases and spent more time browsing the website than normal. Albert used this data to categorize customers and scale up test campaigns. Using Albert, Harley-Davidson's sales climbed by 40% and leads increased 2,930%, with half coming from high-converting ‘lookalikes' detected by AI and machine learning. Final Words The groundbreaking benefits of machine learning are the pillars of machine learning applications in manufacturing. Machine learning in manufacturing helps enhance productivity without compromising quality. According to Forbes, Amazon has automated warehouse logistics picking and packing using a machine learning system. With Kiva's help, Amazon's typical ‘click to ship' time dropped from 60-75 minutes to 15 minutes. So, industry leaders are seeing fantastic outcomes, and machine learning in manufacturing is the future. FAQ How is machine learning used in manufacturing? Machine learning is used in manufacturing to improve product quality and uncover new efficiencies. It unquestionably aids in the identification and removal of bottlenecks in the manufacturing process. Which two forms of machine learning are there? Machine learning is divided into two forms: supervised and unsupervised. In supervised machine learning, a machine learning algorithm is trained using data that has been labeled. Unsupervised ML has the advantage of working with unlabeled data. What is a machine learning model? A machine learning model is a file that can recognize patterns. In order to learn from a set of data, you must first train a model using an algorithm. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How is machine learning used in manufacturing?", "acceptedAnswer": { "@type": "Answer", "text": "Machine learning is used in manufacturing to improve product quality and uncover new efficiencies. It unquestionably aids in the identification and removal of bottlenecks in the manufacturing process." } },{ "@type": "Question", "name": "Which two forms of machine learning are there?", "acceptedAnswer": { "@type": "Answer", "text": "Machine learning is divided into two forms: supervised and unsupervised. In supervised machine learning, a machine learning algorithm is trained using data that has been labeled. Unsupervised ML has the advantage of working with unlabeled data." } },{ "@type": "Question", "name": "What is a machine learning model?", "acceptedAnswer": { "@type": "Answer", "text": "A machine learning model is a file that can recognize patterns. In order to learn from a set of data, you must first train a model using an algorithm." } }] }

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How Can Manufacturers Redefine Marketing Strategies in the Age of COVID?

Article | April 27, 2021

What do you need to create a killer B2B marketing plan or scale it to support a new marketing business in the age of COVID-19? Many manufacturing companies struggled when the coronavirus started. Some of them paused all marketing activities, waited for the lockdown to end, and then made up for potential losses. Looking at this situation, where does your business stand when it comes to marketing planning in 2021? Simply copying and pasting the old calendar, changing dates and campaign names will be far from being sufficient for the years ahead. Instead, establishing steady and tangible SMART B2B manufacturing marketing goals, which are specific, measurable, relevant, time-bound, and flexible, is crucial for marketers. And such goals should be made every quarter and bucketed under a planned manufacturing marketing strategy. Aren't you sure what to include in your B2B manufacturing marketing plan? Read on the following ideas that will help you do marketing in the age of COVID-19. Redefine your Budget Season As marketers in industrial manufacturing face planning failures such as inevitable spreadsheets, board meetings, sales, and client handling that accompany for an entire year, they're also facing dwindling budgets. So, redefining your manufacturing marketing budget in 2021 will be one of the most important aspects of marketing for manufacturers. Digital Marketing AMA's latest CMO Survey found that manufacturing marketers anticipate an 8.4% rise in digital marketing spending throughout 2021. What is your digital marketing goal in 2021? Generate double-digit leads for products and services? Promote or launch a new product or service? Expanding reach by ranking in Google's first search engine result page (SERP)? Creating a proper digital marketing plan will leverage to know beyond its tip of the ice. The digital platform will keep your marketing activities on track and in one place, and you will see what's working and what doesn't. This way, you can create a solid budget to implement digital marketing in your marketing business. Customer Experience A survey found that customer experience expenditure surged 10% from past years after companies started marketing budgeting. This prominently included A CRM (customer relationship management) platform. So, including a CRM will benefit your business to track and manage contacts present in your marketing pipeline. Social Media Platforms Interestingly, social media expenditure has soared by 74% since February 2021, and the investment by other manufacturers has paid off. Manufacturers report that social media has contributed to the company's performance 24% more after the pandemic. In general, 62% of marketers report that the importance of social media marketing for manufacturing has grown during the pandemic due to its critical role in reaching customers digitally. It's clear that companies that already implemented digital marketing see the value of budgeting for social media, which increased the positive results of marketing. So, when you set up a new budget, include social media to grow your business. 5 Things to Consider while Marketing your Business A Lead Scoring Model One of the most important aspects of marketing in manufacturing is implementing a lead scoring model. Investing in it will allow you to see through the valuable metric of your leads that will make you determine which ones are qualified. Metrics include your ideal customer's demographics such as company size, revenue, industry, and main pain points. Also, these have a number of website visits, specific page views, content downloads, contact forms, emails unlocked, engagement with social posts, and more. Regularly evaluate your lead scoring model and update to ensure your metrics are closely related to your ideal prospect. It would lead both sales and marketing for manufacturers to identify valuable leads in your database easily. Invest in A Video Marketing Strategy Video Marketing is a great deal. As per Cisco's research, by 2021, videos will account for 80% of all internet traffic. In addition, being one of the internet’s traffic sources, it’s practical and reasonable. Video marketing for manufacturers has been profitable by 83%. From creating more leads per year to a rise in sales, 80% say that video marketing has aided their business significantly. If you haven't invested in video marketing yet, or if you've only dipped your toes in the water, 2021 is the year to dive in completely. As per HubSpot's 2020 State of Marketing report, video beats content forms like blogging, email, and infographics. Also, video is the most-used marketing content type for manufacturers. So, there are many tools and resources that make it easy to get started with video marketing. Videos help to sell industrial manufacturing products and create a brand story. So, think about it and include this when budgeting your marketing plan. Move Beyond Basic Marketing Analytics Through digital marketing, manufacturing marketers have been trying to determine the ROI of their efforts. But do you know that most of them have been doing a lousy job? That's because they, and the tools they use, tend to focus on things that don't matter. These include views, clicks, etc. More than 600 manufacturers and industrial companies in the U.S. have learned that their marketing and sales are going wrong. Out of which, 35% of manufacturers are not using an analytics tool like Google Analytics. So, it is advisable to move beyond basic marketing analytics to track how much traffic is coming to your website. The latest tools can identify companies visiting and allow salespeople to engage them in their research phase. It will result in creating and maintaining promising relationships with clients. Content Isn't Optional A rock-hard content marketing plan is the core of your online business's success. Keep in mind; a few blogs are not sufficient to get accurate results! Creating content helps (by answering) your potential buyer's queries in their research process and throughout their buying journey. A survey found an online search or a blog acts as a key source for finding answers to questions. As most sales are happening online now, Hubspot suggests that manufacturing businesses' sales will surge incredibly in 2021. An average B2B manufacturing marketing has involved 68% of stakeholders. Prospects are now making more decisions by reaching out to a company than ever before because they want your website and social channels to educate them completely. If they can't find the information on your owned channels, they might turn to your competitor's website instead. This makes content the most important aspect of marketing. When it comes to steady and consistent lead generation for b2b manufacturers, content is at the front and center of all the B2B manufacturing marketing trends. So, take content seriously instead of keeping it just as an alternative. What's Important for 2021? Plan in quarters Many companies create full-year planning calendars in November and December. The pandemic in 2020 has taught us that to plan too ahead in advance can get your business to flow in the wrong direction. Because who knows whether those plans or events would fall digitally or be back to in-person. Will your target audience be as approachable as to emails and webinars or not? So, plan your marketing things quarterly from annual to ensure your business leads in the right way. Audit Constantly It's not advisable to keep an eye on one particular marketing metric, for example, tracking traffic to your website. Instead, it's the whole picture that matters. 2021 is the year to evaluate every goal, every channel, and every message related to your business. With this, think about creating a big picture as well—company positioning and values, competitive research, and even business goals. Here are some standard audit actions recommended: 1. Conversion rates Visitors converting to leads Leads converting to customers 2. Email engagement Number of sent emails Deliverability metrics Subscriptions/unsubscribing 3. Revenue attribution audits How much revenue can be credited to marketing campaigns? 4. Campaign success How did all of the individual elements of your campaign perform? That includes: The site and landing pages Email marketing Paid ads and PPC Social messages How did the campaign perform against other campaigns? 5. Social media audit Engagement by channel Overall reach and growth 6. Funnel audit How effectively contacts are moving through the funnel In addition, conduct an audit and analysis vertical to ensure all the automation is taking place or running appropriately. Doing it will help your marketing team keep a constant check on all the processes and cater to you with exact marketing activities. Keep this activity active throughout the year. Continue Shifting Budgets—Don't Be Afraid Much of 2020 has been experimental in marketing for manufacturers. Many manufacturing companies moved away from in-person events to a webinar, shifted expensive prospect meetings to internet meetings, trade events to PPC, website, and content creation. In these cases, you might have to shift your budgeting when needed. Consider revising the budget to create advertorials, creative virtual events, and strategic lead generation tools if you plan in quarters. Along with these, 2021 brought a good time to invest even in intent data, ABM, SEO, and other automated technologically advanced digital initiatives. According to a recent study, manufacturing companies are now 21% more likely to invest in automation and technology. As they are now inclined towards the use of webinars & virtual events (20%), search & social media (14%), and website (12%). All of these increased in light of COVID-19. So, start planning for what's sure to have a better year ahead with your marketing strategies. Frequently Asked Questions What is the role of marketing in the manufacturing industry? Marketing plays a pivotal role in the manufacturing industry. Through marketing, customers are well informed about products or services a company offers. Also, marketing helps in building the brand name, awareness, and visibility of a company. How to use social media marketing in manufacturing? Social media marketing in manufacturing can be ideally used in these ways: Choose right platform Share useful content Create advertisements Create creative posts Connect with in-market participants Encourage engagement Create videos and share Address problems and provide solutions through content What are the important aspects of marketing for the manufacturing industry? Being the crucial part of any company in the manufacturing industry, essential aspects of marketing are: Website Brand name Platform Promotion SEO Sales How can Email Marketing help to market in the manufacturing industry? Email marketing in the manufacturing industry can help by creating informational content. Start from offering subscription options to potential customers, clients, and visitors. Send updates, information, an overview of the company's services and products to aware the reader and convert them into loyal customers. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "WHAT IS THE ROLE OF MARKETING IN THE MANUFACTURING INDUSTRY?", "acceptedAnswer": { "@type": "Answer", "text": "Marketing plays a pivotal role in the manufacturing industry. Through marketing, customers are well informed about products or services a company offers. Also, marketing helps in building the brand name, awareness, and visibility of a company." } },{ "@type": "Question", "name": "HOW TO USE SOCIAL MEDIA MARKETING IN MANUFACTURING?", "acceptedAnswer": { "@type": "Answer", "text": "Social media marketing in manufacturing can be ideally used in these ways: Choose right platform Share useful content Create advertisements Create creative posts Connect with in-market participants Encourage engagement Create videos and share Address problems and provide solutions through content" } },{ "@type": "Question", "name": "WHAT ARE THE IMPORTANT ASPECTS OF MARKETING FOR THE MANUFACTURING INDUSTRY?", "acceptedAnswer": { "@type": "Answer", "text": "Being the crucial part of any company in the manufacturing industry, essential aspects of marketing are: Website Brand name Platform Promotion SEO Sales" } },{ "@type": "Question", "name": "HOW CAN EMAIL MARKETING HELP TO MARKET IN THE MANUFACTURING INDUSTRY?", "acceptedAnswer": { "@type": "Answer", "text": "Email marketing in the manufacturing industry can help by creating informational content. Start from offering subscription options to potential customers, clients, and visitors. Send updates, information, an overview of the company's services and products to aware the reader and convert them into loyal customers." } }] }

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American Manufacturing Statistics

Article | May 20, 2021

The transformation of raw materials through mechanical, physical, or chemical processes into a new product is the definition of manufacturing in the U.S. These businesses include plants, mills, factories, and warehouses and they rely on power-driven equipment to produce their products. Small businesses and home-based businesses are included in the scope of U.S. manufacturing - this includes sectors like tailor-made clothing, bakeries, candy stores, or toy/crafts creators. Additionally, companies that contract with the businesses in these industries are included in the sector of American manufacturing. It is worth noting: U.S. manufacturing does not include anything relating to housing or commercial construction. Read more...

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Spotlight

VBN Components

VBN Components delivers extremely wear resistant materials in complex shapes, based on patented additive manufacturing techniques (free forming, 3D-printing). This material concept VIBENITE(R) opens up for many customer benefits such as: Possibility to use the highest wear resistant steel on the market, but without the need for machining.

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