Industrial 4.0
Article | January 14, 2021
Disruptive digital technology will transform every industry in one way or another. The manufacturing sector is absolutely no exception, having spent the last decade bouncing back from being affected by a down economy.
Yet despite the coronavirus pandemic throwing a wrench in what was poised to be one of the best economic years in recent history, the manufacturing industry is still steadily rising thanks to a multitude of technological advances, and there is plenty more innovation to come.
Whether you are a leader or an employee in manufacturing, it is imperative you implement my Anticipatory Leader System – which in this case focuses on the Hard Trends affecting the manufacturing sector both inside and out – in order to pre-solve problems that can come with those Hard Trends and turn disruption and change into opportunity and advantage.
Trends and turn disruption and change into opportunity and advantage.
Next-Generation Manufacturing Principles
In the last decade, manufacturing in the United States faced intense international competition, increasing market volatility and complexity, a declining workforce, and a host of other challenges.
But the industry overcame said obstacles not only by adapting new technology, but by applying Next-Generation Manufacturing Principles I have discussed in the past.
First, the industry anticipated customer needs, which in its own way was manufacturers focusing on those aforementioned Hard Trends – or future certainties – from my Anticipatory Leader System. Having been able to see both needs and opportunities before they happen, manufacturers then were able to innovate around their core competencies, and more frequently.
In order to increase innovation, a focus on collaboration rather than cooperation was needed, using a mindset based on abundance while incorporating both your employees and competitors in the innovation process. Any problems that arose during innovation were pre-solved by again using those same Hard Trends to determine what was solvable before it became a bigger issue. From there, manufacturers communicated the strategies they developed.
Finally, de-commoditization was key in getting us to where we are headed today in manufacturing, adding value creatively to a product or service in order to increase margins.
Industry 4.0: Manufacturing and Digital Technology
Although the manufacturing sector has risen from the ashes of where it was by way of those six principles, that does not mean that companies can now rest on their laurels with a wait-and-see mentality, especially into this post-pandemic “new normal” we are anticipating.
There are specific technological advancements in our world today that have already made themselves known in other industries; however, without question, they are weaving their way into the world of manufacturing just as quickly, redefining the manufacturing sector with the term “Industry 4.0.”
Defined as “smart factories,” the “4.0” of Industry 4.0 is representative of the “fourth-generation industrial revolution” in which the industry adapts several different technological advancements to become more streamlined and, most importantly, continuously innovative.
Here are a few advancements to be aware of that will only increase their disruption as part of the Industry 4.0 future:
Artificial Intelligence (AI)
Coupled with 5G connectivity and machine learning, Artificial Intelligence (AI) will be one of the biggest transformations the manufacturing sector will see. This level of technology is already transforming inventory management and supply chain visibility while simultaneously reducing warehouse costs and improving forecast accuracy.
While this does not mean a sentient robotic being will replace jobs, it does refer to a computer system that has the capability to recognize trends and interpret logical solutions to help human individuals in the manufacturing sector do their jobs better by providing them with the ability to make data-driven decisions.
Internet of Things (IoT)
The Internet of Things (IoT) is improved also by low latency connectivity provided to us by 5G networks, allowing manufacturing companies to monitor in real time how their operations are going. This includes, but is not limited to, safety measures on the manufacturing floor, streamlining processes, and saving money.
These insights were never before as easily accessible as they are today, allowing organizations access to valuable data to help them change or optimize areas internally and, as mentioned above, pre-solve problems before they become catastrophic disruptions.
Virtual Reality (VR)
Virtual Reality (VR) headsets are commonly marketed and perceived as strictly gaming technology; however, there is a ton to be done in the way of gamifying manufacturing training and even the future of working remotely in manufacturing.
Let’s suppose you need to train a new sales employee on how to use a device still in production; what would be the most engaging, hands-on way to do so without having the person physically use it? Implementing an immersive experience of it using VR technology would be a more interactive, gamified way to do so, rather than having him or her sit and memorize a user manual from cover to cover.
Stay Anticipatory to Stay Ahead
An important way for the manufacturing sector to continue on its upward trajectory, even following COVID-19, is to implement my Anticipatory Organization Model, which calls you to pay attention to those above Hard Trend technological advancements – future certainties that are currently happening – and pre-solve any problems they may bring to your workforce.
With automation becoming a dominating Hard Trend as well, always be sure to work with the technology afforded to us by the Three Digital Accelerators – computing power/processing power, bandwidth, and storage – and become a positive disruptor in the industry as opposed to the disrupted.
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Manufacturing Technology
Article | March 22, 2022
Manufacturing analytics, or real-time manufacturing analytics, is the process of collecting, cleansing, and analyzing data from machines to forecast their future use, prevent failures, forecast maintenance requirements, and identify areas for improvement.
“The goal is to turn the data into information and information into insight.”
- Carly Fiorina, ex CEO of Hewlett-Packard
Manufacturing data incorporates all structured and unstructured information collected manually or through software from machines and humans throughout the manufacturing process, up to the point at which a product is launched to the market.
In this article, we will look at the use cases of data analysis in manufacturing and some of the start-ups from the U.S. that are helping manufacturers gather their real-time manufacturing analytics.
Data Analysis in Manufacturing: Use Case Analytics
Demand Forecasting
Forecasting demand is highly dependent on historical data on supply levels, material costs, purchase trends, and customer behavior. Manufacturers can use analytics to accomplish the following:
Define the products to be manufactured in a time frame
Define products that are no longer in stock
Determine the quantity of products to be manufactured
Forecast sales prospects
Inventory Management
Forecasting demand enables manufacturers to manage inventory, purchase materials, and optimize storage capacity based on data. Additionally, manufacturing industry data analysis provides insight into:
The sales-to-inventory ratio indicates the average inventory value over net sales.
Days in inventory refers to the time a manufacturer retains before selling a product.
Gross margin return on inventory (GMROI) is a term that refers to the amount of gross margin a manufacturer receives for each dollar invested in inventory.
Maintenance Optimization
Data collected from various manufacturing machines, tools, and devices, as well as information about operations and the gears required for the machines, can be analyzed to:
Predict when a machine will require maintenance based on the amount of time and the operations in which it has been used.
Identify and resolve operational anomalies caused by or will result in machine failure.
Prevent downtime by scheduling machine breakdowns, repairs, and replacements in advance.
Price Optimization
Utilizing analytics can assist manufacturers in determining the actual cost of a product based on the costs of materials, labor, machines, and tools used or purchased during the manufacturing process. Additionally, manufacturers can optimize prices based on data about competitors, market trends, consumer behavior, and purchase history. Additionally, analytics can assist in setting dynamic prices that are determined by demand, supply, competition, and subsidiary product prices.
Analytics for Manufacturing as a Service: Three U.S.-based Startups
Uptake
Uptake offers predictive analytics solutions powered by artificial intelligence for various industries. It provides a compass, which allows organizations to optimize work orders and scout. This allows users to analyze data and custom alerts and radar to get failure and anomaly detection solutions. Failure prediction, noise filtering, situational analytics, and detecting changes in operational behavior are just a few of the features that these systems offer to their customers today. The product, by Uptake, is intended for use in various industries like mining, construction, fleet management, manufacturing, aviation, government, and oil and gas.
Seeq
Seeq is a leading provider of industrial data analytics solutions. Its big data analysis solutions help in the analysis and comprehension of industrial process data (IPD) more effectively and quickly than typical alternatives. Reduced analysis time, quicker relationship discovery, ERP and other system connectivity, support for business intelligence (BI) tools such as Excel, Tableau, SAS, and MATLAB, and collaboration support are some of the features.
Sight Machine
Sight Machine provides a platform for manufacturing applications that utilize digital twins. It provides solutions for continually analyzing images captured by industrial cameras, sensor data, and data from manufacturing systems to improve product quality and operations. It provides real-time visibility and actionable data for every part, machine, line, and plant manufacturing process. Its clientele includes Nike, Sony, Nissan, and Google, to name a few.
Final Word
Big data analytics in manufacturing assists businesses in identifying the parameters that have a direct effect on production. Additionally, modifying the target process helped businesses increase productivity by 50%.
McKinsey estimates that when analytics are used in design-to-value workflows and projects, manufacturers' gross margins can increase by as much as 40%. Manufacturing analytics can help with design-to-value, supply chain management, and after-sales support. Real-time manufacturing analytics enables manufacturers to optimize their overall production.
FAQ
Why is data critical in manufacturing?
Big data helps manufacturers understand their customers' needs and wants better. To launch a new product or upgrade an old one, data is required to make it appealing to customers and assess the risks of competition.
What is production analysis?
Production analysis visualizes production output and helps assess production losses and associated costs.
What is predictive manufacturing?
Predictive manufacturing uses descriptive analytics and data visualization to provide a real-time perspective of asset health and reliability performance.
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Manufacturing Technology
Article | December 13, 2021
Lean manufacturing principles enable manufacturing businesses to achieve spectacular results and overhaul their conventional operations. A wide range of industries have adopted lean manufacturing because of its enormous advantages, and they have seen excellent results as a result.
The 2010 Compensation Data Manufacturing survey indicated that 69.7% of manufacturing organizations employ lean manufacturing principles. By consuming this data, we can understand how far organizations have progressed toward incorporating lean principles into their operations.
“Many companies are not willing to change or think they are done once they make a change. But the truth is technology, consumer demands; the way we work, human needs, and much more are constantly changing.”
–Michael Walton, Director, Manufacturing Industry Executive at Microsoft
Let's look at some examples of lean manufacturing from some well-known companies. These leading-edge examples of lean manufacturing will shed light on how lean principles positively affect.
Leading Companies Using Lean Manufacturing Effectively
Successful manufacturing businesses like Toyota, Nike, and Caterpillar are currently employing lean manufacturing ideas in their production processes. In addition, Intel, Parker Hannifin, and John Deere embrace these techniques. From them, we've described three different organizations in various sectors that are successfully adopting lean manufacturing.
JOHN DEERE
John Deere has also implemented a lean manufacturing strategy. As a result, many of their quality control procedures are automated, which means that more components can be checked for flaws in less time. This means that more supply can be released each day, and the product can be supplied at a lower price to the consumer.
Additionally, these controls monitor the manufacturing process for each component of their products, ensuring that they never manufacture more than is required and waste essential materials in the process.
INTEL
Intel, known for its computer processors, has used lean manufacturing techniques to provide a higher quality product for an industry that requires zero defects. In the past, it took more than three months to get a microprocessor to the manufacturer, but this principle has helped shorten that time to less than ten days.
Intel rapidly learned that creating more but worse quality was not the way to raise revenues and increase consumer satisfaction with its products, which were extremely precise and technical. Instead, both parties gain from quality control and waste reduction initiatives. This is even true in the tech industry, where goods are constantly changed and upgraded.
TOYOTA
Toyota, the world's largest automaker, was the first to implement lean manufacturing in its manufacturing operations. But, even more importantly, they've learned how to limit products that don't match customer expectations by eliminating waste. To achieve these goals, Toyota employs two essential procedures.
The first is a method known as Jidoka, which loosely translates as "automation with the assistance of humans." This implies that, although some of the work is automated, humans always ensure that the result is of the highest quality.
When something goes wrong, the machines have built-in programs that allow them to shut themselves down. Known as the Just In Time (JIT) model, this is the second stage. Once the last part of a process has been finished, the next phase can begin. No unnecessary work will be done if there is a problem with the assembly line. This lean manufacturing technique has inspired thousands of other businesses.
Final Words
Lean manufacturing principles and their execution require discipline and patience to get the results out of them. When we see the successful lean manufacturing examples, it is not a fraction of a second success. They have devoted their time, energy, and efforts to modifying every single operational process in order to become a part of lean manufacturing. Lean manufacturing is not a method; it is a way of life that transforms your business practices and takes your firm to a new level of operations. Gain insights from renowned organizations' lean manufacturing success stories to help you become a part of the lean companies of 2022.
FAQ
What is the effect of lean manufacturing?
Lean is a performance-based, continuous-improvement strategy that removes waste and unnecessary processes from organizational operations. As a result, your company becomes more focused on the results.
Is it possible for lean manufacturing to fail?
It is conceivable in some circumstances, such as failing to focus on a single system implementation or implementing too many system changes at once and failing to have a sound follow-up system to check that everything is working effectively.
Why do certain businesses struggle with lean manufacturing?
Most businesses fail to see that lean is a management philosophy, not a set of tools. As a result, most corporate leaders either don't understand or lack the patience and control to implement lean manufacturing.
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Article | March 18, 2021
There have been rising examples of manufacturers doing impressive things with content marketing to scale up their business. Manufacturers have been slower than others in different industries to adopt the practice of content marketing. CMI’s annual survey indicates that 59% of manufacturers said their organization’s approach to content marketing was more successful than in the past. And 82% of them attributed that success to excellent content creation.
The pandemic has enabled manufacturers to shift their marketing strategies and invest in online content creation. Yet, many manufacturers are still struggling due to the pandemic.
If you are among these B2B manufacturers struggling with content marketing, you’re not alone.
Let’s face it. Content marketing is crucial if you want to grow your manufacturing business. It’s undoubtedly one of the most efficient ways to connect with B2B buyers searching for manufacturing solutions online. Ignoring this strategy means losing leads to your content-savvy audiences. So, whenever you are ready to embark upon content marketing strategies in your business, there are a few things you need to know to get in full swing. This blog breaks down all the tried and tested strategies to help you power up your business.
Before that, take a sneak peek into how content marketing for manufacturers is working today.
Content Marketing in Manufacturing: Recent Stats
Here are the top areas of content marketing for manufacturers, where estimations are significant in terms of investment in 2021.
Content creation: 76%
Website enhancement: 73%
Social media engagement:47%
Event (digital, hybrid, or in-person): 42%
Content contribution (organic/unpaid):39%
Content contribution (paid):37%
Content marketing related technologies: 27%
Earned media (PR/media/publications):20%
Others:2%
As per a new research by Content Marketing Institute, 70% of manufacturers have modified their targeting/messaging strategy.
60% have altered their editorial calendar.
And, 57% have put more resources towards social media or other online communities.
Content creation and website enhancement are at the top of different areas of content marketing for manufacturers. Manufacturing marketers are considering optimistic results with their content marketing efforts. According to a report, 30% of manufacturing organizations have been successful. And 61% of them are indicating moderate success.
Through the above figures, it's understood that content marketing will remain an essential tactic of B2B digital marketing strategy. But you need to stick to what works to keep your audience's attention, and then, you can generate revenue for your business.
Stick to What Works
In content marketing for manufacturers, there’s plenty of precedent for what works. This should serve as welcome news for you when the notion of business overhaul daunts you.
Keep in mind, your business’s website does not need to infuse tons of novel features or overly designed factors. Instead, it should offer visitors and audiences unique options about your brand. They should get what they’re looking for an appearance that builds trust, an experience that converts visitors into loyal customers, answers their questions and addresses their pain points. All these factors empower visitors to make decisions.
This blog breaks it all down into six easy steps to understand how the entire process of content marketing should be regulated. And you will be able to take your business to the next level.
Step 1: Conduct an In-Depth Keyword Research
In content marketing, keywords are search terms that are picked up by search engines. After you type, the keyword entered shows related results. Manufacturing companies must strive to optimize their digital content to rank at the top in search engine result pages. So that implementing an effective keyword strategy drives higher-quality traffic to your website and creates valuable conversation opportunities. To do this, here are some tips you can follow when implementing a keyword strategy.
Think of keywords as a way to connect "human" searches (terms your audiences or visitors use when they search online) to the vast library of digital content. So, start from the human side. What are the primary areas you want your business to be known for? What are the buzzwords that are critical to your industry? What might your target audience be searching for your solutions?
For instance, a 3D printing manufacturer might include keywords such as rapid prototyping, 3D printing market, enterprise 3D printers, 3D printing applications, and more. Then, think about the pain points of the target audience or customers. Include 'problem-driven, 'benefits-driven, 'usage driven' keywords. By doing this, you can create a long list of a manageable set of priority keywords.
Now consider the algorithm side. How will you show your viable search terms in search engines? In this case, start by entering professional words in search engines to get a sense of what other competitors are doing. Then, research deeper using tools like SEM Rush. It will tell you the most important keywords ranking on search engines.
Further, if you find little or no reported search volume for your keyword, broaden it slightly. Or use an alternate angle of that keyword phrase. If a search term is too broad and the difficulty level is too high, try making that keyword more specific. This way, you will create intent-based keywords, which will clear all challenges in manufacturing content.
Step 2: Develop a Written Strategy
CMI research has consistently shown that compared to 33% of complicated content marketing strategy for manufacturing, only 10% of marketers have documented the initial phases of their content marketing strategy. Apart from this, approximately 32% have a verbal strategy, 47% plan to have a strategy in the coming month. Whereas 11% have no plans to develop a content strategy.
These figures show that manufacturers’ written documented content marketing strategies are one of the most crucial parts of creating successful content marketing tactics. Even if you’re on the verge of starting, formulate a content marketing strategy and write it down. The pages of the plan will benefit over time. The important thing is to document a starting point.
Step 3: Create an Editorial Calendar
Creating an editorial calendar may sound complex, but it’s not. Mapping an editorial calendar will help you set content marketing ideas and goals for the future. It offers an at-a-glance marketing roadmap, which will help you formalize your keyword findings into actionable ideas and ideate for other marketing activities. This includes social media posts or email newsletters to be created quarterly.
Strategically, your editorial calendar can also help you plan details of your monthly blogging modulation, content types, and target publication dates. Doing this will help you determine various types of content for manufacturers.
Step 4: Incline Heavily on Subject Matter
Sometimes, even with a generic topic in mind, you may still have a few compelling cases or finer points to mention in your content piece. So, why not take help from your team of experts?
In cases like this, speak to the team that manages your customers and sales representatives to industry-related partners and experts. Also, conducting interviews with them and considering how your company has helped them through an industry challenge can be an excellent source for your content creation.
Following these steps can generate a plethora of new content ideas. Questions like, what problems do they face? What questions are they asking? Which mistakes do they see most? Are there any industry obstacles they face? These are all considerations, to begin with. Remember, to ensure that your content marketing offers a helpful solution, and you must first relate to the problem.
Step 5: Get your Content Production Process in Order
A survey mentions that only 20% of manufacturing marketers felt that their organization’s rate of content creation is either good or excellent. CMI research shows this as a challenging part for content marketers in the manufacturing industry. The good news is that as an organization grows with content marketing, project flow improves. 37% of manufacturing marketers say that the project rate flow has been excellent because of content marketing.
To improve your content marketing activities in manufacturing, you need to develop valuable processes to scale and create content. If you don’t prioritize the process, you’ll struggle to make strides. This shows the value of content marketing for manufacturers. For which, they need to scale their business to survive in this challenging time.
Step 6: Observe the Content Competition
As stated, you always want to Google your content topic ideas to see what else comes up. The goal is to write something better than what is out there.
Have you noticed that the same few competitors always seem to appear in manufacturing-related searches? That’s no coincidence. They are your content-savvy competitors who are likely stealing the lion’s share of online traffic using the right strategy. By doing this, you can find the holes in their strategy and capitalize on them.
The Future of Content Marketing for Manufacturers
Here are some stats from a recent analysis of content marketing for manufacturers.
65% of manufacturing marketers say their organization is much or moderately successful with content marketing than their past years.
48% of manufacturing marketers have a small (or one-person) content marketing team that serves the entire organization.
Content marketing is a massive investment in time, resources and dependent on your staff size and dollars. In the end, by having the right strategy for it, the ROI can be huge.
A manufacturing business leader, Kardex Remstar saw a 40% surge in business growth with the help of the content marketing and digital strategy team for its global website
Before you start with content marketing, make sure you consider these starter steps. This will ensure that you invest your time and money in content marketing strategies that truly work. There has been a substantial surge in content marketing investment in the industrial manufacturing landscape. So, getting ahead of the curve online will be instrumental to your success. Ensure that your content marketing is operating as efficiently as your manufacturing floor!
Frequently Asked Questions
What is content marketing?
Content that is strategically approached and distributed in different platforms like social media, third-party blogging websites to reach out to the right target audiences comes under content marketing.
How content marketing for manufacturers is crucial?
Content marketing for manufacturers owns greater importance. Practicing it, the marketing manufacturers can easily target and attract their potential buyers by creating informational content, a responsive website, and an excellent social media presence.
How content marketing for manufacturers can be powerful?
Content marketing for manufacturers can be powerful by following the three Ps: Punctuation, Polish, and Power. Marketing has evolved that now focuses on advertising and design to grab the audience’s attention, interest and creating a call to action.
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