PowerPlex 2019: What manufacturers love about their industry

LORI ZOELLNER| May 17, 2019
POWERPLEX 2019: WHAT MANUFACTURERS LOVE ABOUT THEIR INDUSTRY
When you walk into a room filled with manufacturers, one thing stands out: they really love what they do. You can feel the passion in the air. This was true while walking through the Plex Experience Lab & Solutions Expo, as you listen to conversations between sessions, and at networking events during PowerPlex 2019.

Spotlight

Condumex

Condumex Grupo Carso Group company, is one of the largest industrial conglomerates in Mexico. Since 1954, we began operations, we are the leading manufacturer of electrical conductors in the country. Since then we have consolidated our national and international presence, and we now have representation in more than 40 nations. The activities of our companies focus on six business sectors: auto parts, Cables, Electronics, Energy and Integrated Projects, Facilities

OTHER ARTICLES

How Intent Data for Manufacturers Can be Beneficial in 2021?

Article | April 6, 2021

As the pandemic upended plans for marketing and sales in 2020, it forced marketers in the manufacturing industry to adopt the tactics of the remote world. Many of them are still wondering how they can focus on driving business growth in 2021. Intent data has undoubtedly added some spice to the season of online marketing. Research conducted by B2BecNews on 110 businesses found that 59.5% of business buyers research two to three websites before buying while 29.7% research up to seven websites. The “How” of Intent Data Intent data allows businesses to channel their expenditure to the leads that matter the most. It boosts sales and encourages marketers to be smarter by doing more in less time. Moreover, b2b buyers now tend to look for an immersive digital experience and are likely to conduct more and more searches before engaging with a brand. Such digital activity will tell you what a visitor’s intentions are called the intent data. To drive your business, here are some tried-and-true and unexpectedly productive ways to scale up your marketing and sales game using intent data. Improve your Sales Pitches/Pipelines When you are expanding or redefining your business because you want to target a new market or audience, third-party intent data is a decent place to start. Through intent data, your sales team can build a year’s pipeline by reaching target audiences. To get the value of your sales, you can use intent data categorizing with a professional group, seniority, functional area, business size, and more for targeted prospects. And if your data provides contact information, your sales team will have an even deeper understanding of the dynamics of prospects’ buying activities. Moreover, learning about the fact if a CEO or a random visitor visits your website creates a difference between a quality lead and a generic one. There are times when organizations don’t vigorously look for a product. But with the right content force, you can direct them towards a purchase decision. This way, you can get a chance to pitch and improve sales. So, how can content pitch sales? The next point explains the importance of nurturing content on your website. Nurture with Personalized Content Once you target new prospects, you can nurture them with excellent and informational marketing content. These can be in various forms like articles, blogs, advertisements, social media, infographics, and more. Personalization results better in the sea of marketing (digitally or manually). Since the pandemic has pushed the digital world extensively, personalization is on a hike. Companies that personalize their marketing strategies to communicate are improved by 86% in customer relations, have higher conversation rates, and observed improvement in businesses. To personalize your content, you have to look at intent data and search for the prospect’s interests. After your research, you can create content for them. Paying attention to contextual information will improve the prospect’s experience, causing them to turn into your client. After you create personalized content, what will happen next? Find out ahead. Generate High-Quality Leads Intent data tells you how far each prospect has progressed. A combination of intent and context data helps with lead scoring, which shows you the quality of leads. For example: A visit to your website by an intern is somewhat different from a CEO’s visit. Consuming content on general industry information differs in value from product-specific content that provides information on websites. When a visitor compares prices, it intends to buy, opposite to a visitor who bookmarks pages. Besides, intent data for manufacturers also tells: Channels to target your prospects actively. Content to encourage Offers to serve The timing of each lead nurturing action Improve Account-Based Marketing Campaigns Account-based marketing and intent data go hand-in-hand. So, it would be best if you worked through every possible path to collect more information about your prospects. This way, it will help you take a focused approach. Once you identify the interested prospects, you can focus your time and energy on those accounts and expand your reach. Intent data helps you to find more in-market customers. They can score leads with better precision and re-shape your marketing campaigns by showing up with the right message at the right time. Include Marketing Automation Operations Implementing marketing automation technologies with intent data will save your team's time. As they usually spent analyzing data entry by automatically setting alerts when buyers intend to show their interest. Why is Intent Data for Manufacturing Becoming Crucial for Future? With marketers, or say, manufacturing marketers, it's always vital to drive revenue for business and get ahead with trending marketing paths. For this, knowing intent of prospects is a must to gain success. Knowing a prospector’s behavior can help your marketing team target a specific profile and create personalized content on demand to increase their purchase decision. After all the information is collected, prospects become more knowledgeable and informed of the decision they make. More information attracts more potential buyers when they are informed conveniently at the right time and manner. In this entire process, you gain an increased ROI. These aspects are incomplete without intent data for manufacturers, which targets numerous data and creates an easy baseline so that marketers can learn precisely about potential prospects’ behaviors. Intent data can be used for the future through a particular pattern. Generic marketing campaigns delivered to a random audience will simply shut down your business. Because now, the users expect to see content that’s valuable to them. Therefore, intent data for manufacturers is the key to providing better answers and solutions and allowing better marketing budgets. Both of these lead to more conversions which results in more revenue. Frequently Asked Questions How is intent data collected? The collection of intent data is not new to marketers. It has gained prominence only after the pandemic. The data is gathered through the website. Its analysis is done by tracking visitors to the website, clicks, chatbots, duration of stay, and information search. How can manufacturers leverage intent data? The steps to leverage are: 1. identify the prospect and what it wants to search or trying to search. It could be keywords, trending words or phrases, and more. 2. Create quality yet informational content following the prospects’ interest. 3. Now, it’s time to promote content with the right on different channels to attract prospects. What are the intent data tools for manufacturers? Some good intent data tools manufacturers can use are: Leadfeeder ZoomInfo KickFire DemandJump What is buyer intent data for manufacturers? Through buyer intent data, your sales team easily reaches out and gets engaged with the right prospect at the right time. Manufacturing marketers use it to plan can create effective campaigns to target potential ones and convince them to buy. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "HOW IS INTENT DATA COLLECTED?", "acceptedAnswer": { "@type": "Answer", "text": "The collection of intent data is not new to marketers. It has gained prominence only after the pandemic. The data is gathered through the website. Its analysis is done by tracking visitors to the website, clicks, chatbots, duration of stay, and information search." } },{ "@type": "Question", "name": "HOW CAN MANUFACTURERS LEVERAGE INTENT DATA?", "acceptedAnswer": { "@type": "Answer", "text": "The steps to leverage are: 1. identify the prospect and what it wants to search or trying to search. It could be keywords, trending words or phrases, and more. 2. Create quality yet informational content following the prospects’ interest. 3. Now, it’s time to promote content with the right on different channels to attract prospects." } },{ "@type": "Question", "name": "WHAT ARE THE INTENT DATA TOOLS FOR MANUFACTURERS?", "acceptedAnswer": { "@type": "Answer", "text": "Some good intent data tools manufacturers can use are: Leadfeeder ZoomInfo KickFire DemandJump" } },{ "@type": "Question", "name": "WHAT IS BUYER INTENT DATA FOR MANUFACTURERS?", "acceptedAnswer": { "@type": "Answer", "text": "Through buyer intent data, your sales team easily reaches out and gets engaged with the right prospect at the right time. Manufacturing marketers use it to plan can create effective campaigns to target potential ones and convince them to buy." } }] }

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Egyptian Warehouse Automation Leader Solves North American Supply Chain Disruption Challenges

Article | January 20, 2022

COVID drove many supply chain disruptions in 2021. This was particularly true for companies using Asia to source product. Sadly, the bottleneck continues in 2022, but there are new channels now available to serve the North American material handling market. System integrators, dealers, and distributors in the space cannot work with vendors who offer slow delivery timetables. Customers want shelving, racking, conveyors, and robotics no later than Q3 2022. MODEX 2022 provides answers to solve the supply chain disruption MODEX 2022 (March 28-31, 2022) in Atlanta, will once again bring many global manufacturers to the event. Nearly 800 exhibitors and 40,000 attendees will respect COVID health and safety protocols while learning about much needed solutions from a variety of global manufacturers. For the first time there is an African company exhibiting at MODEX: LinkMisr International. Booth #C5475

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Corporate Citizenship and Industrial Investment in Uganda: Key to Accessing Significant Affordable Workforce

Article | June 28, 2021

Manufacturing journalist Thomas R. Cutler visited the remarkable and magnificent country of Uganda. Foreign investment is coming into the country and that is a good thing; it is not however, enough. To tap into this workforce corporate citizenship and contribution is essential. Just as I underestimated the stamina needed to climb the mountain to experience the gorillas, the role of transforming Uganda requires a careful, well-thought approach.

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Digital Manufacturing Marketing Plan - Five Checklists

Article | September 22, 2021

Marketing for manufacturing companies hasn't always been easy. Because of the rising volatility in the economy, trade shows and face-to-face sales meetings have changed their manufacturing purchasing patterns. On the other hand, buyers are seeking for more convincing market reasons to buy your product. This means your manufacturing marketing strategy needs to evolve to answer each of these questions from the buyer angle in order to convince them in choosing your products over other competitor products. Manufacturers must do more than simply focus on product awareness to attract new buyers. Instead, they must concentrate on the content and intent of promotional activities that will reach target buyers through manufacturing advertising. The promotional message has always been the critical factor to be delivered at the right time and place. To hit the rock at the right spot, you must first understand the buyer's expectations in the manufacturing industry. So, let's get started. Buyers' Expectations from the Manufacturer Faster production cycles, higher-quality components and products, and affordable pricing are all expectations among manufacturing buyers. Therefore, marketing professionals in the manufacturing domain must consider these factors while developing a digital marketing strategy to outwit other competitors in the industry. What Is the Importance of Digital Marketing for Industrial Products? Going digital is the necessity of time. For example, almost 94 percent of B2B buyers conduct online research before making a purchase. Similarly, after using the correct digital marketing techniques for their industrial products, 82 percent of manufacturing enterprises increased their yearly sales within a year. This one-on-one discussion with one of the manufacturing industry's top leaders will give you a better understanding of manufacturing marketing's relevance. Marketing is VERY important to any company, although I generally see it being justified by the number of web hits or ‘leads’ that come in. - John Hayes, Director of Sales at BALYO So, small and medium-sized manufacturers (SMMs) must recognize that utilizing digital platforms is the most significant way of marketing for manufacturing companies.Effective digital marketing campaigns demand sound investment and planning. Hence, to stand out in this digital game, SMMs must review their digital marketing strategies to improve website traffic and conviction in their product on multiple digital platforms. To do so, look at the five checklists points at the top of the digital marketing trends for manufacturers. Five Priorities for Your Digital Manufacturing Marketing Plan Leading manufacturers are all getting good ROI for their industry digital marketing strategy. Let’s check out how are they doing it? Recognize the Buyer's Persona In the context of the increasing instability of the industrial ecosystem, manufacturers must better understand their target groups to develop product marketing strategies tailored to their needs. The potential buyer's digital activities also help understand the target buyer's persona through their digital activities on various digital platforms. For example, some customers prefer textual content to learn about a product, while others prefer to watch a video that explains everything in detail. So, as per the target buyer's demand, manufacturers can modify their product marketing content. It will also help you create an effective digital marketing strategy for your manufacturing company. Interact Effectively with Important Constituents To be visible in the eyes of your buyer, you must communicate with them frequently and effectively. In every industry, technology has altered the meaning of buyer communication. So, here are some of the most popular ways that all industry leaders are using to exchange information with their potential buyers. This strategy will also help you establish a positive rapport with potential buyers and stay in touch with them. Start a Newsletter: Prepare some research and conversion phase content, solution-oriented blogs, interviews, or success stories, as applicable for your company's profile. In this strategy, you must always be consistent and distinct. Create an Email Campaign: Use emails to build a more personal connection with your potential buyers. Create a buyer persona based on the interests of your target audience and segment them properly when crafting your emails. This practice will help your recipients feel recognized and involved. Use Social Media Networks to Your Advantage: Each of your buyer personas uses social media as a primary source of information. Use this platform to your advantage by developing specific techniques for staying top-of-mind among your target audience. Make the Website Content Appealing to Potential Buyers Manufacturing digital marketing content serves as a thread to draw your target buyers to your website. When the target buyer visits your website, the website content will play a critical role. As a result, every manufacturing company must have the concise, engaging, and appealing website content. Make sure that your website contains everything you require to connect with your target buyer persona. So, how do you know if your website's content is on track? Check out the list below for some key points that should be available on your website to make visitors feel valuable about your company. Key-informative content: This type of content should assist buyers in expanding their existing knowledge of your company, product, or services. It must include your brand’s story, services, product catalogs and brochures, FAQs, and solution-focused blogs. Trust-building content: This type of content encourages anxious buyers to trust your product or service, which may be entirely new for them. It includes previous buyer product reviews, client references, testimonials, buyer success stories, expert opinions, and business awards if any. User-friendly content: This is the most Crucial aspect of your website's content. As covered in the buyer persona section, buyers have diverse interests in consuming information. Some prefer to read text, some prefer to watch videos, and others prefer to consume information through CAD drawings, diagrams, or infographics. As a result, ensure that your website contains various forms of content so that each visitor is comfortable consuming what you are serving them about your product. SEO-optimized content: Ensure that your website contains your target buyers' keywords when searching for products. Creating SEO-friendly website content allows you to rank higher in Google searches and makes it easier for readers to find you. Use Marketing Automation Platform Because of the growing use of marketing automation tools, even the smallest manufacturers can now benefit from them. They're the easiest and most cost-effective way to gauge the success of your digital marketing efforts. So what benefits have you reaped from using the marketing automation software? Helps you keep track of your prospects' locations Assists you in obtaining the lead score, which tells you who your best leads are and where they originate Keep track of the conversions throughout the buying cycle with this tool As a result, the marketing automation technology helps you evaluate the return on your investment in numerous ways. Do a Competitor Analysis Analyzing your competitor's marketing strategies will help you develop sound business tactics for your next move. Competitor analysis aids you in understanding the market's demands and new prospects that you may have ignored previously. This strategic approach also aids in your understanding of where you stand in the market and what you need to come up with to stay ahead of competitors. Final Words Every buyer's attention isn't only focused on making a purchase. They also want a simple and pleasing purchase experience. Providing a delightful buying experience encourages customers to return to you for future purchases of the same or different products you have introduced. As a result, each of the checklists above plays a vital role in your potential customer's buying process and contributes to organic buyer growth. FAQs What is digital manufacturing? Digital manufacturing is the simultaneous creation of product and manufacturing process descriptions using an integrated computer-based system that involves simulation, 3D visualizations, analytics, and collaborative tools. How can manufacturers market their products? Promote your product by using various content types, including blogs, press releases, infographics, and videos. Consider event sponsorships as a way to reach a particular demographic with your brand's message. Distribute complimentary product samples to potential customers to secure bulk purchases. What is the most effective way to market a manufacturing firm? For your target groups, write and publish richer, solution-oriented content. To make your company more known to the general public, take virtual tours of your facility and create product videos to give people a better understanding of your product and company. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is digital manufacturing?", "acceptedAnswer": { "@type": "Answer", "text": "Digital manufacturing is the simultaneous creation of product and manufacturing process descriptions using an integrated computer-based system that involves simulation, 3D visualizations, analytics, and collaborative tools." } },{ "@type": "Question", "name": "How can manufacturers market their products?", "acceptedAnswer": { "@type": "Answer", "text": "Promote your product by using various content types, including blogs, press releases, infographics, and videos. Consider event sponsorships as a way to reach a particular demographic with your brand's message. Distribute complimentary product samples to potential customers to secure bulk purchases." } },{ "@type": "Question", "name": "What is the most effective way to market a manufacturing firm?", "acceptedAnswer": { "@type": "Answer", "text": "For your target groups, write and publish richer, solution-oriented content. To make your company more known to the general public, take virtual tours of your facility and create product videos to give people a better understanding of your product and company." } }] }

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Spotlight

Condumex

Condumex Grupo Carso Group company, is one of the largest industrial conglomerates in Mexico. Since 1954, we began operations, we are the leading manufacturer of electrical conductors in the country. Since then we have consolidated our national and international presence, and we now have representation in more than 40 nations. The activities of our companies focus on six business sectors: auto parts, Cables, Electronics, Energy and Integrated Projects, Facilities

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