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Manufacturing Branding: A Ground-breaking Method for Increasing Product Sales

Bhagyashri Kambale | January 19, 2022 | 542 views
MANUFACTURING BRANDING: A GROUND-BREAKING
Manufacturing branding is a relatively recent trend that is gaining traction in the manufacturing sector. Brand marketing is important for manufacturers in a variety of ways, including increasing business revenue and establishing product credibility within their target consumer group.

  • 82% of people feel better about a brand after reading personalized content.
  • 94% of customers are inclined to develop a relationship with a brand that is completely transparent.
  • 13% of consumers would spend 31-50% more on your products or services if they believed your business was making a positive difference in the world.

In this article, we will look at the advantages of branding to a manufacturer as well as how brand manufacturing may be established.

What Difference Can Manufacturer Branding Make?

"A brand is a voice, and a product is a souvenir"

                           -Lisa Gansky, an American entrepreneur, writer, and speaker

Your Name and Work Will Be Publicized

Branding is the process of enriching your products with a visual, linguistic, and conceptual identity that differentiates them from competitors. Ideally, factory branding would help you reach out to your potential clients by making them aware of your company's name and becoming familiar with what you do.

Brand Marketing Builds Emotional Bonds

Manufacturing branding is more than merely developing an image in the minds of your customers. It's about telling a story that strikes a chord with them.Once you've defined your message and the motivation for developing your products, customers will be able to connect with you more easily.Relatability is critical in an era of ever-changing trends and consumer behavior. Your clients will simply switch over to another firm that provides the same service and fosters a sense of belonging. The emotional value of your manufacturing brands should not be underestimated.

Building Trust Is Easier with a Strong Brand

A manufacturing brand that wishes to remain in business for the long run will communicate with its customers. The customers understand that you would not connect or share your story unless you intended to grow with them. However, this strategy works only if the factory branding is well-executed and demonstrates its authenticity. Modern customers can easily notice dishonesty or the use of a phony character.

Increase of Distribution Channels

Working on your manufacturing branding will help you expand your sales. Just make sure you have the necessary tools to sell via different channels. Creating a memorable brand doesn't merely attract customers. It will also assist in attracting potential distributors who may otherwise be reluctant to be your distributing partners. Your ability to negotiate quality agreements with resellers and reps will increase when your manufacturing brand is well-known. It simplifies their lives and saves them money on marketing.

This is a domino effect issue. More distributors mean more exposure for your business, but a delicate balance must be maintained. Your personal connection with clients may be lost if you abdicate brand responsibility. So, provide superior customer service to maintain a connection with your customers.

Profit Margin Is Increased

A strong manufacturing brand will allow you to sell at greater prices. People will be happy to pay for a quality brand that they can trust. But what would really set you apart from the rest is if you could beat private companies at branding. Private brands are the house brands of shops and huge resellers who offer cheaper copies of your goods. Customers should be able to tell the price difference between a factory brand and a private brand.

"You can’t build a reputation on what you are going to do."

                                  – Henry Ford, the founder of the Ford Motor Company

How to Build an Effective Manufacturing Brand?


Identify Your Intended Audience

Identifying your target demographic is the first step in intentionally building your brand. You can build a buyer persona of the typical user of your product or by analyzing your current consumer base. Consider their age, gender, industry, occupation, education, interests, etc. To grow your brand and market your products more effectively, you need to create a buyer persona.

Conduct Competitor Analysis

Following that, it would be advisable to analyze your competitors' brands. In various markets and with companies in general, there are many brand features that are unique and widely utilized, and it would be counterproductive for a corporation to highlight those elements. For example, many B2B companies take pride in their product quality, reliability factor, and personal touch. When everyone is highlighting the same brand qualities, you will need a unique approach to stand out.

Developing a Central Theme

A brand's central theme acts as a pillar. It summarizes your company's principles and objectives in a single statement, or perhaps one word. It's a lot simpler to come up with marketing ideas and campaigns that connect with your company's philosophy and seem like a part of the brand.

Developing Your Brand's Individuality

Now, imagine your brand as a person, considering the preceding phases. You may gather every piece of information possible. The more specific you are, the more solidity your brand identity will have.

Brand themes may help you develop your brand's personality and story. Using themes, you may classify individuals and fictional characters based on a common set of personality qualities. These are commonly used in psychology and marketing.

Creating a Visual Brand for Your Business

Finally, create a visual illustration for your organization. This includes producing unique logos that represent your company's beliefs, selecting colors, designing your website and blog, and everything that can be related to visualizing your corporate brand.
Get familiar with geometric and color psychology, look at what prominent brands and other firms in your industry have done, and get on board with a good graphic designer to create the materials.

Best Channels for Manufacturers' Branding

Many businesses utilize social media, blogging with SEO suggestions, and email newsletters to boost their online presence. Content is the most important consideration when adopting these marketing methods. Hire good specialists to assist you in
understanding your buyer's persona and developing buyer-centric content to capture their attention and generate potential leads for your business.An active social media presence enables you to increase the number of followers on your social media sites and reach millions of people via these platforms. Furthermore, you can start weekly newsletters to keep your subscribers updated on the latest developments, campaigns, and how you're working to develop the best goods possible for your target groups.

Final Words

Effective branding for manufacturing is what you need to increase your company's popularity and demand in a competitive market. Once you've established yourself as a known brand in your sector, you may pursue manufacturer branding, which is used by many well-known manufacturers such as Ford, Nestle, Coca-Cola, and Apple. Use the above-mentioned techniques to create your own brand and stay ahead of the curve in your industry.

FAQ


What are the four elements of branding?

A successful brand requires a strong brand identity, brand image, brand culture, and brand personality, all of which must be present.

What is the manufacturer’s brand?

A product that has the manufacturer’s name on it or is used to market and sell the product.

What is manufacturers’ label?

The manufacturers label provides name and address of the manufacturer or distributor and relevant hazard warnings.

Spotlight

Bowden Manufacturing

Specializing in high-strength, high-temperature materials, Bowden effectively delivers the High-Precision Machining Services you expect. With over 30,000 sq. ft. of equipment capability ranging from CNC machining, grinding, turning, milling, and drilling/tapping; we routinely handle prototypes & large-scale production for medical, automotive, aerospace and industrial.

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Epicor Acquires MES Provider eFlex Systems, Expanding Industry 4.0 Capabilities to Modernize Manufacturing Production Processes

Epicor | October 07, 2022

Epicor, a global leader of industry-specific enterprise software to promote business growth, today announced it has acquired eFlex Systems, a provider of cloud-based Manufacturing Execution System (MES) technologies. The acquisition expands the Epicor portfolio of Advanced MES capabilities to help manufacturers increase productivity by modernizing their production environments through digital work instructions, advanced process control, and real-time visibility. Financial terms were not disclosed. “I am thrilled to bring eFlex Systems into the Epicor family! Shop floors are a complex intersection of people, machines, robots, and materials, and it’s critical they work seamlessly together, People will continue to be at the heart of manufacturing, and our acquisition of eFlex Systems extends our ability to give Epicor customers the information they need to improve the user experience and unlock new levels of productivity.” -Steve Murphy, CEO Epicor. The eFlex Systems Manufacturing Integrated Platform (MIP®) enables manufacturers to manage and visualize global operations in real time, connecting devices, sensors, and machines with people to help operators build the right part, with the right tool, at the right setting in a safe and repeatable way. This helps manufacturers solve labor challenges by simplifying tasks and extending workers with connected devices which improves productivity. Epicor customers will be able to digitize processes through operator guidance, alerts, traceability, and data collection at the individual task level. Workstations can be configured and connected to their environments through open protocols and tools such as RFID, MQTT, and Node-RED, enabling operators to seamlessly leverage IoT devices such as DC tooling, barcode readers, weight scales, pick lights, PLCs, and others to complete the task at hand. “We’ve always been focused at eFlex Systems on helping customers reimagine manufacturing through sustainable, world-class production processes, By joining with Epicor, we’re furthering our mission to modernize manufacturing and bridge the data gap with cost-effective, easy-to-use solutions that drive efficiencies and throughput.” -Dan McKiernan CEO eFlex. About Epicor: Epicor Software Corporation equips hard-working businesses with enterprise solutions that keep the world turning. For nearly 50 years, Epicor customers in the automotive, building supply, distribution, manufacturing, and retail industries have trusted Epicor to help them do business better. Innovative Epicor solution sets are carefully curated to fit customer needs and built to respond flexibly to their fast-changing reality. With deep industry knowledge and experience, Epicor accelerates its customers’ ambitions, whether to grow and transform, or simply become more productive and effective.

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3D PRINTING

Fortify Ships FLUX CORE 3D Printer to IERUS Technologies

Fortify | October 06, 2022

Fortify, provider of advanced composite-photopolymer printers, announced today that IERUS Technologies received a FLUX CORE 3D printer and Flux Developer materials onboarding software for design and engineering of Defense Systems. The 3D printer will be used to realize complex RF (radio frequency) applications. "Placing a printer at the IERUS Technologies headquarters provides a critical resource to support the growing need for additive manufacturing solutions in electromagnetics for Defense, Fortify's printers are uniquely positioned to print low-loss 3D printing materials, enabling performance advantages where traditional manufacturing falls short (due to machining, weight, and size)." -Eric Versluys, Director of Defense Programs at Fortify. IERUS Technologies, a provider of engineering and design solutions for Defense and commercial customers, such as sensors and strategic systems, is designing novel RF structures such as Graded Refractive Index (GRIN) lenses leveraging Fortify's FLUX CORE system. The Flux Core system enables companies like IERUS to take advantage of the design freedoms enabled by RadixTM, a 3D printable low-loss material developed by Rogers Corporation. "The Fortify 3D printer line will enable IERUS Technologies to develop complex RF structures that push the limits of traditional RF architectures with novel electromagnetic phenomenologies." -Jason Keen, CEO of IERUS Technologies This announcement comes a few months after Fortify's strategic investment from In-Q-Tel and the development of a portfolio of electronic 3D printing materials. IERUS will leverage the FLUX Developer toolkit, an open platform for the development of viscous and filled resins, to optimize printing of RF devices. Fortify will be showcasing 3D printed RF structures printed on the FLUX CORE 3D printer at Array 2022 October 11 - 14 in Waltham, MA. About Fortify: Fortify is transforming the 3D printing industry with its patented DCM (Digital Composite Manufacturing) platform. DCM delivers new levels of additively manufactured part performance by introducing functional additives to photopolymers. By combining a deep understanding of material science with high performance mixing, magnetics, and polymer physics, Fortify is able to produce custom microstructures in high-resolution 3D printed parts. The company is currently focused on applications ranging from injection mold tooling to high performance end-use parts with unique mechanical and electromagnetic properties. Founded in 2016 and based in Boston, Fortify4 technology enables material properties and components unattainable using other additive or traditional manufacturing processes.

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