Lead Generation for Manufacturers: 5 Effective Techniques That Work

LEAD GENERATION FOR MANUFACTURERS
Lead generation for manufacturers has always been tough due to a lack of knowledge about new technology and trends that can help them generate more business leads. There are still a lot of small and mid-sized manufacturing companies that rely on antiquated manufacturer lead generation methods.

In this article, we'll discuss some proven methods for generating leads that can help you increase your company's sales and improve your overall return on investment.

"Don’t think of your lead as "LEADS." Instead, think of them as people who are frustrated because understanding and buying your product is too hard. Your job is to make it easy for them to learn about your product and get started. "

—Andy Pitre, VP of Product, HubSpot

So let's get started.

Factors That Must Be Aligned to Drive New Business Leads


Landing Pages

Landing pages are mini-websites embedded into your site. To deliver an experience that speaks directly to the user's intent, marketers use landing pages. Create unique landing pages for every industrial lead generation campaign.

Calls-To-Action

To generate quality leads, you need to have a strong call to action (CTA). CTAs are usually buttons that allow users to submit information, visit a landing page, or download an e-book or white paper.
Your CTA must be compelling. Give your prospects a reason to click and remove any barriers to the click. CTAs should be bold, high-contrast, and easily identifiable.

Forms

Without forms, it is impossible to collect leads. Therefore, visitors will be asked to fill out forms that collect their contact information in exchange for an offer.

Offers

Every lead contains a transaction. A company provides a valuable service in exchange for a prospect's contact information. You won't get many leads unless you provide value to your potential customers.
This offer comes in the form of an e-book, consultation, coupon code, or whitepaper. To generate more leads, make compelling offers.

Website

The above components can't exist if you don't have a website. If you want to emphasize your business, you need to generate quality leads. Why? Because most of today's B2B buyers are millennials, who are highly tech-savvy and increasingly conduct their supplier research online.

How to Generate Manufacturing Leads: 5 Effective Techniques


Create a Website That Converts

"The lead generation process starts by finding out where our target market ‘lives’ on the web."

– Wayne Davis

Your website should be a trusted source of quality leads. Unfortunately, many companies lose sight of this and develop websites that are cumbersome and difficult to browse, causing a rift between you and your potential customers.

Don't expect people to behave if your site doesn't encourage them to act. Your website should have clear "call to action" buttons and lead capture options that allow visitors to contact you in a simple and pleasant way.

Additionally, there are website optimization tools available, including PageSpeed Insights, Hotjar, Google Optimize, and WAVE. All of the above-mentioned website optimization tools provide complimentary services. So, this is the most accessible and most reliable approach to generating web leads.

Make Descriptive Infographics

Infographics are a great way to provide prospects with helpful information while motivating them to contact you. Most importantly, infographics establish your company as a thought leader and unconsciously identify you with industry authority.
According to recent surveys,
  • Nearly 41% of respondents indicated that infographics and illustrations are the most effective solutions for achieving their business objectives.
  • On social media, infographics receive three times the number of shares as other types of content.
  • Articles that included infographics received 72% more views than standard articles.

A great infographic has a great design. If your organization lacks an in-house graphics team, you can simply locate a freelance designer to create a stunning infographic for you.

Your infographics are ageless pieces of material that can be reused for smart marketing and lead generation manufacturing.

Here's an example of an infographic from Digital Marketing Philippines from 2019 that received over 1,600 shares and is jam-packed with data and text. In this way, you can see how the company may have gotten its leads from these 1600 shares, each of which is a potential customer.

Host an Event

According to Bizzabo,
  • 86% of senior management (Senior Managers, Executives, and Board Members) believe that in-person events are critical to the success of their company.
  • The majority of B2B marketers (97%) believe in-person events have a significant impact on achieving business goals.

According to Marketing Charts,
  • 68% of B2B marketers agree that in-person events aid in lead generation for manufacturers, while case studies help with lead conversion and acceleration.

Improve manufacturing lead generation through events that can occur both online and offline. Organize any kind of event to attract your target market while collecting contact information. Use live events to interact with consumers in real-time, answering questions, addressing objections, learning about your audience, and guiding prospects through the sales funnel. Consider webinars, workshops, seminars, meetups, and conferences.

Create a Value-Packed Newsletter


"Content is the fuel for your lead generation efforts."

– Dayna Rothman

According to the Content Marketing Institute,
  • 31% of B2B marketers believe email newsletters are the most effective way to nurture leads.
  • 81% of B2B marketers report that email newsletters are their most frequently used form of content marketing.

Create a must-read newsletter that invites interested prospects to engage and remain connected with your company. This enables you to stay top-of-mind with consumers and promote your products and services to move prospects along the sales funnel.

The newsletter can have new blog entries, product or service updates, special deals, upcoming events, and recommended reading from other thought leaders.

Incorporate SEO into Your Marketing Plan

According to Intergrowth,
  • 61% of B2B marketers say SEO and organic traffic generate more leads than any other type of marketing.
  • Search engine leads convert at a rate of 14.6%, while outbound leads (cold calling, direct mail, etc.) convert at a rate of 1.7%.

Manufacturers are no exception when it comes to the importance of search engine optimization (SEO). As a result, you may generate many leads with the correct marketing approach and a profound grasp of SEO for manufacturers.

Final Words

When we consider the statistics explained earlier in this article, we can see the benefits of all of the techniques mentioned and how they can help you increase your lead generation and, as a result, your overall business ROI.
Thus, we can refer to the above-mentioned lead generation techniques as sales-driven strategies that will assist you at every lead generation and conversion stage. Improved lead generation for manufacturers enables businesses to reach a vast customer base and generate more high-quality leads.

FAQ


What is a high-quality lead in manufacturing?

Leads of high quality have an increased propensity to convert into paying consumers. The more qualified your leads are, the more likely they will buy your product or service.

What are the lead generation challenges?

Making accurate data, shaping conversations, and converting qualified leads into sales are some of the significant challenges in manufacturing lead generation.

Spotlight

ZEISS Group

The smart factory of tomorrow – also known as Industry 4.0 – is fueled by data. With our automated 3D digitization and inspection systems, we provide this data and enable leading automotive, aerospace and medical companies to produce high-quality products in customized mass manufacturing. And this is only one example of how digital solutions from ZEISS open up new opportunities for our customers in healthcare, research and industry.

OTHER ARTICLES
Industrial 4.0

Best Practices for Successful Digital Transformation in Industry 4.0

Article | September 21, 2023

Navigating the path to success by unveiling the best practices for thriving in Industry 4.0 through successful digital transformation. Embrace the data-driven decision-making and customer-centricity. The pursuit of successful digital transformation has evolved from a business strategy to a business necessity. It is a vital imperative for organizations striving to survive and thrive in an ever-competitive market. Within this paradigm shift, a journey unfolds that transcends the commonplace and ventures into the realms of strategic innovation. This best practices article is not just a standard guide but a roadmap to excellence. Explore the best practices that propel businesses into the forefront of Industry 4.0. Beyond the surface of technology adoption lies a deeper narrative, one of cultural transformation, stakeholder collaboration, and visionary leadership. Delve into the intricacies of data-driven decision-making, the agility that fuels progress, the relentless pursuit of knowledge, and the unwavering commitment to the customer experience. Each of these elements forms a crucial thread in the tapestry of successful digital transformation. Through compelling case studies and real-world examples, draw inspiration from industry leaders who have not merely embraced change but have harnessed it to redefine their future. 1. Make confident decisions with Digital Twin Combining the physical and digital realms enables seamless integration of the entire value chain, from design to production, while optimizing with continuous data flow. A digital enterprise can harness the limitless power of data by obtaining valuable insights to make quick and confident decisions and to produce best-in-class products through efficient production. The Digital Twin approach integrates the entire product lifecycle with the factory and plant lifecycles and performance data. The end result is a continuous, open cycle of product and production optimization. The digital twin is a comprehensive digital representation of a product or process throughout its entire lifecycle. By creating a digital twin, companies can achieve significant value, such as faster time-to-market for new products, improved operational efficiency, reduced defects, and exploring new business models to drive revenue growth. With the digital twin, companies solve physical issues more efficiently by detecting them early on and accurately predicting outcomes. It empowers them to design and build superior products and ultimately enhance customer satisfaction by better serving their needs. By adopting smart architecture design, companies can continuously realize iterative value and benefits at an accelerated pace. Manufacturing, automotive, aviation, and other industries have adopted digital twins to boost productivity and efficiency. By 2025, the manufacturing industry is predicted to reach a market size worth over six billion U.S. dollars. 2. Vertically Network Various Units in Enterprise Vertical integration in a Digital Enterprise involves the convergence of IT and OT (Information Technology and Operational Technology) to enable seamless data flow from the shop floor to the top floor. The vast amount of data generated by field devices and control units on the shop floor is vital in the context of Industry 4.0, where intelligent data utilization and communication are paramount. Vertical integration generates a comprehensive solution by integrating IT systems at various hierarchical manufacturing and production levels. These hierarchical levels include the field level (interface with the production process via sensors), the control level (machine and system regulation), the production process level (to be monitored and controlled), the operations level (production planning and quality management), and the enterprise planning level. Vertical integration allows for improved communication and collaboration across different departments within the organization. This leads to better coordination, streamlined operations, and increased efficiency across the entire manufacturing ecosystem. A study by the Boston Consulting Group found that companies with a high level of vertical integration were 16% more productive than those with a low level of vertical integration. 3. Horizontally Integrate the Processes in Lifecycle The concept of horizontal integration in a Digital Enterprise ensures smooth data flow throughout the entire value chain. This integrated approach enables the digitalization of the complete value chain, spanning from design and production to service and recycling. By establishing seamless horizontal integration, it eliminates information silos and creates connections that encompass all aspects, from product innovation and manufacturing to product usage and beyond. Horizontally integrated companies focus on their core strengths and partner to support the value chain. Horizontal integration helps information flow between plant-level Manufacturing Execution Systems (MESs) when a company's manufacturing sites are spread out. This allows production sites to quickly share manufacturing data, such as unexpected delays, breakdowns, and inventory levels. Automated cooperation is crucial to supply chain integration in both the upstream (production processes and downstream (the process of bringing the finished products to market) supply and logistics chains. The integration lets a corporation automatically switch production duties between locations. A study byMcKinseyfound that companies that engaged in horizontal integration in the digital age saw their market share increase by an average of 10%. 4. Upgrade Digitalization using Automation Automation catalyzes growth by streamlining operations, breaking down silos, and promoting cross-functional collaboration. With reduced errors and increased efficiency, businesses can scale their operations with fewer resources, fostering a climate of innovation. This increased productivity allows employees to focus on more creative and challenging tasks, leading to higher motivation and engagement. Furthermore, automation provides a better customer experience, essential in today's digital-savvy market. By automating processes, businesses ensure quick access to customer information, leading to increased satisfaction. Lowering costs and expenditures is another significance enabling businesses to eliminate waste, save time, and conserve resources by automating data entry, approval workflows, and financial procedures. Additionally, automation enables efficient management of decentralized global teams from a central hub, further contributing to cost savings. Automation aids in enhancing security measures and simplifying compliance procedures. Businesses proactively identify vulnerabilities and ensure compliance with ever-changing regulations by automating data-intensive tasks. 97% of IT managers feel process automation is necessary for digital transformation. 5. Implement Additive Manufacturing The adoption of Additive Manufacturing (AM)technologies has prompted the evolution of innovative business models that emphasize environmental perspectives. AM has emerged as a transformative solution within the smart manufacturing industry, offering numerous advantages, such as improved labor, energy, and material optimization, enabling companies to respond to changing market demands effectively. AM is particularly time-saving and cost-effective for small-batch complex geometries products, allowing for non-traditional mass customization and shortening the product development cycle. It encourages changes in sustainable business models, including integrating recycled materials, increasing component attributes, and enhancing product lifecycle. AM’s sustainable benefits have garnered significant attention, focusing on reducing waste, optimizing material consumption, and shortening supply chains. Using layer-by-layer production, AM is considered less wasteful than traditional subtractive methods. It also facilitates the creation of products with extended lifecycles through repair, refurbishment, and remanufacturing, promoting sustainability and environmental responsibility. Study data estimates that the cost savings that can be achieved with Industry 4.0 transformations is 50%. 6. Choose the Appropriate Technology The success of digital transformation endeavors hinges on the careful selection of technologies to invest in. Avoid investing in the latest technology just for the sake of digitization, and refrain from rushing into numerous significant changes simultaneously, which may overwhelm employees. Instead, opt to gradually replace legacy systems and synchronize technology with business objectives through the implementation of new procedures. Here’s what Airbus did. Case Study: Airbus Airbus is the market leader in aeronautics and aerospace products and services worldwide. The organization needed a user-centric digital transformation solution to optimize its data analytics, technology, and machine learning tools, but this proved difficult. Later, it embraced open-source technology and consolidated its 15 tools onto a user-friendly platform. In ten months, this helped produce 290,000 visits and 2,200,000 page views. Additionally, the company's service center is now managing 30% fewer incidents. 7. Adapt Company for a Change Digital transformation does not demand extensive technical expertise from management and employees; rather, it necessitates a shift in mindset. By embracing this new mindset and leveraging technology solutions to automate processes for both customers and employees, rapid growth can be achieved within the organization as well as in the external market. To facilitate this transformation, it is essential to identify areas that require change, enhance transparency, and foster a culture of collaboration within the organization. By taking these steps, an organization can effectively prepare for the changes brought about by digital transformation. Case Study: Honeywell The Fortune 100 manufacturer operates in industries such as aerospace and building technology. To improve product quality and make it easier to apply digital strategies, it cut its operations from eight markets to six. Early in its transformation journey, it established a digital transformation group in the company that led digital innovations like data-driven product offerings, IoT-connected devices, and advanced industrial process control. Honeywell Intelligent Wearables eliminated the need for expert site visits, empowered workers to continue learning, improved their performance, and effectively shared their knowledge with peers by connecting field workers with remote advice. In 2018, Honeywell's share price grew from $95 to $174, and revenue went from $40 billion to $43 billion. 8. Integrate Digital Transformation into Business Goals Establish a strong connection between the digital transformation journey and the company's goals. Define the specific achievements to accomplish through digitization efforts. By aligning digital transformation initiatives with business objectives, a company can enhance its effectiveness in completing tasks, retaining existing employees, attracting new talent, and successfully overhauling company culture. Case Study: Cummins Cummins, a manufacturer of diesel and alternative fuel engines and generators is an example of a company that has capitalized on the increased demand for environmentally friendly products. Microsoft cloud compliance opportunities boost data security and IP protection. Microsoft has been one of the world's foremost technology companies for decades. Satya Nadella shifted the company's revenue model away from desktops and accelerated the transition to cloud computing. Cummins now uses Microsoft 365 for information management and collaboration to create a new workplace culture. Cummins' 58000 employees work cross-functionally and globally to stay ahead. Cummins relies on Microsoft 365 for strict security, data management and delivery, and compliance. Final Thoughts Successful digital transformation in Industry 4.0 requires a strategic and holistic approach beyond technology adoption. It demands a cultural shift, stakeholder collaboration, and a clear vision of the desired outcomes. To achieve successful digital transformation in Industry 4.0, organizations must adopt best practices that encompass technological, cultural, and strategic dimensions. Data-driven decision-making, agility, continuous learning, and a customer-centric approach are key elements in this transformative journey. By prioritizing these practices, businesses can navigate the complexities of digital transformation, drive innovation, and stay competitive in the dynamic landscape of Industry 4.0.

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Achieving Interoperability in an Industry 4.0 Factory

Article | February 11, 2020

As a part of the Industry 4.0 movement, factory engineers are increasingly adopting some form of industrial Ethernet to interconnect the machines and other equipment implementing their production processes. Ethernet has been around in multiple forms for over 40 years. Most of it serves the IT community by interconnecting PCs and other equipment to a company LAN. Because of its flexibility, Ethernet has been adapted to many industrial uses.

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The Impact of Coronavirus on Electronic Manufacturing

Article | February 11, 2020

Wuhan, the epicenter of the outbreak, is considered a crucial hub in the middle of China, a place of high importance for the production of automobiles, electronics, optics, and fiber optics. Wuhan and surrounding cities in the Hubei province are currently on a government-imposed quarantine at a scale the world has never seen before, some Chinese officials have referred to the situation as warlike.

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Digitalizing Your Manufacturing Ecosystem

Article | February 10, 2020

Making digitalization work for you requires an understanding of your manufacturing ecosystem. Standards - such as ISA-95 - only guide you on a journey to more deeply comprehend the workings of your unique process for manufacturing your products. A batch manufacturing ecosystem often includes campaign management. Campaign management is not mentioned in ISA-95, which only speaks generally of order processing.

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Spotlight

ZEISS Group

The smart factory of tomorrow – also known as Industry 4.0 – is fueled by data. With our automated 3D digitization and inspection systems, we provide this data and enable leading automotive, aerospace and medical companies to produce high-quality products in customized mass manufacturing. And this is only one example of how digital solutions from ZEISS open up new opportunities for our customers in healthcare, research and industry.

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Stratasys’ Latest Printer Offers Applications with Improved Parameters

Stratasys | November 06, 2023

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American Battery Solutions Signs Supply Agreement with NFI Group

American Battery Solutions | October 09, 2023

American Battery Solutions (ABS) has signed a multi-year contract with NFI Group Inc. to provide custom battery packs for New Flyer's battery-electric transit buses, providing clean power. ABS will manufacture the batteries at its plant in Springboro, OH, with the engineering and development center located in Lake Orion, MI. It will supply Li-Ion batteries for NFI's 35-, 40-, and 60-foot battery-electric transit buses. The production is set to begin in the third quarter of 2023, with deliveries starting in the first quarter of 2024. According to CALSTART's annual ‘Zeroing in on ZEBs’ report, the market for electric buses in North America has passed the ‘tipping point,’ with more than 5,480 zero-emission transit buses on the road by the end of 2022. NFI anticipates that 40% of its 2025 production will consist of zero-emission buses, and is spearheading the North American transition to zero-emission public transportation. Paul Soubry, President and CEO at NFI, stated that the demand for battery-electric buses was rising. NFI was at the forefront of driving the transition to zero-emission public transportation in North America. He mentioned that their partnership with ABS would grant NFI the necessary capacity, flexibility, and resilience required as they increased production at their facilities throughout North America. Soubry noted that ABS had made substantial investments in their pack assembly and battery technology, offering NFI cutting-edge solutions within the industry. He expressed anticipation for collaborating with ABS to advance battery technology within the public transportation sector. The scalable custom-designed pack solution is based on the ABS ProLiance Intelligent Battery SeriesTM architecture. It fits within NFI's existing battery enclosure design, providing an alternate supply source for NFI's battery-electric bus contracts and opening the door for potential technology enhancements. ABS has secured the cell supply through strategic alliances with world-class cell manufacturers. These partnerships have ratified long-term supply agreements that guarantee cell supply through the end of the decade, supporting ABS's NFI ramp and other customer programs. NFI's turnkey smart charging services have provided over 410 chargers to NFI's battery and fuel cell-electric buses and coaches, which have travelled over 120 million electric service kilometers. With electric vehicles in over 140 cities in six countries, NFI leads zero-emission mobility. About American Battery Solutions American Battery Solutions (ABS) specializes in designing and producing modular battery solutions, primarily serving the transportation, industrial, and commercial sectors across North America and Europe. The ABS team comprises renowned experts in battery systems, boasting extensive experience in advanced battery systems' design, development, and high-volume manufacturing. They have channeled their expertise into the transportation segments, focusing on module production, pack assembly, and seamless customer integration. Operating from a substantial 120,000 sq. ft. technical center in Michigan and 170,000 sq. ft. state-of-the-art battery manufacturing facility in Ohio, ABS has a robust presence.

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BizLink counts on Rapid Prototyping with the help of 3D printing technology

PR Newswire | November 03, 2023

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Stratasys’ Latest Printer Offers Applications with Improved Parameters

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Stratasys introduces the F3300 3D printer, offering high speed, uptime, and quality for targeting manufacturing industries with high demands. The F3300 empowers manufacturers to accelerate product development and address global supply chain challenges, delivering a strong return on investment. The latest printer will be unveiled during a live event hosted by the company on November 7. Stratasys, a leader in additive manufacturing and polymer 3D printing solutions will showcase its latest F3300 Fused Deposition Modeling (FDM) 3D printer at the Formnext conference, held in Germany from November 7 to 10. This printer offers exceptional value to manufacturing customers with reduced labor, higher part quality and yield, as well as maximized uptime. The solutions provided by Stratasys provide customers a competitive edge at every stage of the product value chain. These solutions include smart and networked 3D printers, polymer materials, a software ecosystem, and components on demand. The most successful companies in the world go to Stratasys to improve health care, provide agility to manufacturing and supply chains, and alter product design. Key Advancements Faster Print Speeds: Increased gantry speeds, speedier extrusion rates, and autocalibration. Higher Part Quality and Yields: Up to 25% improvement in accuracy and repeatability with autocalibration. Maximized Uptime: Machine monitoring, extruder redundancy, and an operator-friendly interface design. Cost Savings: Offers 25-45% savings compared to other Stratasys FDM solutions. Rich Garrity, Stratasys' Chief Industrial Business Unit Officer, remarked that the next-generation AM system empowers customers to scale production and reduce the need to compromise between traditional and additive manufacturing solutions. He added that the conventional capacity limitations, rising global supply chain challenges, and application complexity are incredibly stressful for manufacturing, and F3300 will empower buyers to accelerate product development, allowing faster innovation and maximized ROI. F3300 printer expands the range of production capabilities and provides performance-oriented manufacturers with the most expansive variety of best-in-class FDM printers. The F3300 is the latest addition to the FDM family, which includes the F900, F770, F450mc, and the F123 series. F3300 complements Stratasys’ F900, known for its dependability, use of high-performance materials, and large capacity. Built for manufacturing by the inventors, the F3300 will be the most sophisticated industrial 3D printer in the market. Its advanced features and design will transform how additive manufacturing is used in demanding industries like automotive, government/military, aerospace and service bureaus. The F3300 is expected to be available for shipment from 2024. Stratasys will host a live event on November 7 at 5:30 p.m. CET to uncover the F3300.

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American Battery Solutions Signs Supply Agreement with NFI Group

American Battery Solutions | October 09, 2023

American Battery Solutions (ABS) has signed a multi-year contract with NFI Group Inc. to provide custom battery packs for New Flyer's battery-electric transit buses, providing clean power. ABS will manufacture the batteries at its plant in Springboro, OH, with the engineering and development center located in Lake Orion, MI. It will supply Li-Ion batteries for NFI's 35-, 40-, and 60-foot battery-electric transit buses. The production is set to begin in the third quarter of 2023, with deliveries starting in the first quarter of 2024. According to CALSTART's annual ‘Zeroing in on ZEBs’ report, the market for electric buses in North America has passed the ‘tipping point,’ with more than 5,480 zero-emission transit buses on the road by the end of 2022. NFI anticipates that 40% of its 2025 production will consist of zero-emission buses, and is spearheading the North American transition to zero-emission public transportation. Paul Soubry, President and CEO at NFI, stated that the demand for battery-electric buses was rising. NFI was at the forefront of driving the transition to zero-emission public transportation in North America. He mentioned that their partnership with ABS would grant NFI the necessary capacity, flexibility, and resilience required as they increased production at their facilities throughout North America. Soubry noted that ABS had made substantial investments in their pack assembly and battery technology, offering NFI cutting-edge solutions within the industry. He expressed anticipation for collaborating with ABS to advance battery technology within the public transportation sector. The scalable custom-designed pack solution is based on the ABS ProLiance Intelligent Battery SeriesTM architecture. It fits within NFI's existing battery enclosure design, providing an alternate supply source for NFI's battery-electric bus contracts and opening the door for potential technology enhancements. ABS has secured the cell supply through strategic alliances with world-class cell manufacturers. These partnerships have ratified long-term supply agreements that guarantee cell supply through the end of the decade, supporting ABS's NFI ramp and other customer programs. NFI's turnkey smart charging services have provided over 410 chargers to NFI's battery and fuel cell-electric buses and coaches, which have travelled over 120 million electric service kilometers. With electric vehicles in over 140 cities in six countries, NFI leads zero-emission mobility. About American Battery Solutions American Battery Solutions (ABS) specializes in designing and producing modular battery solutions, primarily serving the transportation, industrial, and commercial sectors across North America and Europe. The ABS team comprises renowned experts in battery systems, boasting extensive experience in advanced battery systems' design, development, and high-volume manufacturing. They have channeled their expertise into the transportation segments, focusing on module production, pack assembly, and seamless customer integration. Operating from a substantial 120,000 sq. ft. technical center in Michigan and 170,000 sq. ft. state-of-the-art battery manufacturing facility in Ohio, ABS has a robust presence.

Read More

3D Printing

BizLink counts on Rapid Prototyping with the help of 3D printing technology

PR Newswire | November 03, 2023

BizLink, a leading provider of connectivity solutions worldwide, uses a method for creating physical prototypes with computer-aided design (CAD) data. This so called 'Rapid Prototyping' enables development times to be shortened, costs to be lowered and innovative ideas to be realised more quickly. BizLink's Automation & Drives business unit will showcase one of these solutions at the sps trade fair in Nuremberg, Southern Germany, which takes place from 14 to 16 November. In the development and production of individual injection moulded parts, a large part of the cost and time is spent on providing the appropriate tools. That is why BizLink uses Rapid Prototyping for sample parts in the development phase of overmoulded connection components. The principal objective of this technology involves testing and validating design concepts, functionality and features before there is any investment in series production. Through Rapid Prototyping, BizLink thus reduces development costs and time-to-market for overmoulded components and its reinforced innovative cable systems for factory automation. Rapid Prototyping involves applying layer upon layer of materials or bonding them to one another with 3D printing to make the desired object. This makes it possible to quickly adapt the design as changes can easily be made in the CAD data and the prototype can then be reprinted. It also allows, for example, the spatial conditions during fitting and operation under real-life conditions to be assessed, letting the findings thereby acquired be incorporated in product improvement before a tool-maker has even started his or her job. 3D printing technology can furthermore make valuable contributions to quality assurance while development is ongoing. If, for instance, parts being tested must be scrutinised to limit failure mechanisms along functional boundaries, it helps to be able to quickly create a matching testing device for such investigations. In some cases, such devices also facilitate good reproducibility, meaning that dependable component qualifications can also be carried out in this way. Other applications involve trialling numerous production resources and tools as well as handling aids that are, with respect to their function and ergonomics, initially tested as a 3D-printed specimen and improved repeatedly so that they can later be reproduced in a more robust version made of metal, for example. Rapid prototyping is versatile and has long been a proven tool for BizLink in the innovation process to bring new products to market faster and more effectively. Visitors to sps can convince themselves of these advantages through application examples in the Nuremberg exhibition halls from November 14 to 16, 2023 in Hall 2, Stand 431.

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