Article | December 10, 2021
A new form of robot is entering manufacturing plants all around the globe. Instead of being locked away in their own work cell, collaborative robots work side by side with their human counterparts. Together, they form the manufacturing crew of the future.
Collaborative robots, or cobots, are more flexible, easy to use, and safer than industrial robots. Instead of ending up abandoned in a corner, they are proving to be serious expansions of production capacity leading to better ways of creating superior quality products.
1.1 A New Breed of Bot
Cobots are a new type of automation product with their own ISO standards for safety and usability. For a robot to qualify as a cobot, it has to be used for tasks of a collaborative nature while sharing all or part of its reach space with human operators. So it is not the product alone that classifies it as a cobot.
Industrial robots must be expertly programmed for one specific job along the production line. This requires hard line coding and endless tweaking and testing, which together with other factors make for a sizable upfront investment. Not so with collaborative robots.
Cobots may look similar to traditional robots in some ways, but they are much easier to install and program. This foregoes the need to cooperate with a robotic integration service. Their lightweight and friendly form factor lets manufacturers conveniently relocate them on the shopfloor from one project to another.
This renders the robotics technology perfect for a data-driven, Industry 4.0 work environment. Cobots can side with traditional machinery and additive manufacturing equipment, aided by artificial intelligence and cloud connectivity while embedded in a networked environment rich with smart sensors and mixed reality interfaces.
1.2 A Unique Blend of Benefits
Because it is fairly straightforward to reprogram a cobot to various tasks, they are perfect for high-mix, low-volume work to meet the rising demand for ultra-customized products.
They can also do multiple tasks in unison, such as alternatingly loading a machine and finishing parts from the previous cycle. Here are some other advantages in addition to flexibility:
• Low investment. Cobots typically cost a fraction of the price of an industrial robot, but they offer much lower payload and reach. ROI is typically one to two years.
• Safety. With rounded surfaces, force-limited joints, and advanced vision systems, cobots are exceptionally safe. This reduces the risk of injury due to impact, crushing, and pinching. Driverless transport systems are wheeled mobile robots that immediately halt when their lasers detect the presence of a nearby human being.
• Accuracy. Cobots score well on accuracy with 0.1mm precision or well below that. While they do typically sacrifice speed, dual-mode cobots can be converted to fully-fledged tools of mass production that run at full speed in their own safeguarded space.
• Easy to program. Many brands offer user-friendly programming interfaces from beginner to expert level. This reduces the need for continuous availability of expensive and scarce expertise while giving current employees an incentive to upskill. And because they can be deployed within hours, cobots can be leased for temporary projects.
• Research. Small processing plants, agile start-ups, and schools can invest in cobots to experiment with ways to automate processes before committing to full automation.
1.3 Cobot Activity Repertoire
Cobots are perfect candidates for taking over strenuous, dirty, difficult, or dull jobs previously handled by human workers. This relieves their human co-workers from risk of repetitive strain injury, muscle fatigue, and back problems. They can also increase job satisfaction and ultimately a better retirement.
The cobot’s program of responsibilities includes:
• Production tasks such as lathing, wire EDM, and sheet stamping.
• Welding, brazing, and soldering.
• Precision mounting of components and fasteners, and applying adhesive in various stages of general assembly.
• Part post-finishing such as hole drilling, deburring, edge trimming, deflashing, sanding, and polishing.
• Loading and unloading traditional equipment such as CNC and injection molding machines, and operating it using a control panel to drastically reduce cycle times.
• Post-inspection such as damage detection, electronic circuit board testing, and checking for circularity or planarity tolerances.
• Box-packing, wrapping, and palletizing.
• Automated guided vehicles (AGVs) and autonomous mobile robots (AMRs) assist with internal transport and inventory management.
1.4 No-Code Programming
While an industrial robot requires the attention of a high-paid robotics engineer, anyone with basic programming savviness can install and maintain a collaborative unit.
Brands are releasing more and more kits for quick installation and specific use cases. Instead of being all numbers and line-coding, current user interaction is exceptionally people-focused.
At the lowest skill level, lead-through programming lets operators physically guide the cobot’s end-of-arm-tool (EOAT) through the desired motion path, after which it will flawlessly replicate the instructed behaviour.
It is also possible to enter desired waypoints as coordinates. At the highest level, it is of course still possible to have full scripting control.
An intermediate step is visual programming interfaces. These let users create blocks of functionality that they can string together into more advanced action sequences, while entering the appropriate parameters for each function such as gripping strength, screwing tightness, or pressing force.
These UIs come in the form of in-browser or mobile apps.
Based on a 3D-CAD model of the machine and its industrial environment, a digital twin of the cobot can simulate and optimize its operations, for example to prevent collisions.
It also lets operators remotely monitor and adjust the machine while it’s running. All the while, back-end artificial intelligence can do its analyses to find further efficiency improvements.
3D models of the to-be-manufactured product can be imported for edge extraction of complex surfaces. These will then be converted into the cobot’s desired movement trajectories instead of tedious manual programming.
This makes them feasible to implement for highly dexterous tasks like welding curved hydroformed metal parts or sanding and polishing the most intricate of 3D printed geometries.
Interfacing directly with the robot is becoming increasingly human-centered as well. Future cobots will respond to voice interaction as well as touch input, eradicating the screens-and-buttons paradigm of current devices.
Some brands are giving the cobot a face with emotional expressions, hoping to lower the barrier to adoption. The upcoming generation of cobots can even respond to body language, as well as show its intentions by projecting light to where they are about to reach or move next.
1.5 A Human World
Ultimately, the objective of any company is to create value for people. It is not an option to completely remove humans from the shop floor in an attempt to stay at the forefront of innovation.
Attempting to leap to full automation and the utopian “lights-out factory” does not work anyway, as automotive giants such as Ford, Chrysler, GM, and Tesla can testify. A significant portion of human employees will indeed need to give up their roles. On the other hand, improved productivity levels open up space to retain personnel and uplift them to more creative, managerial, analytical, social, or overall more enjoyable jobs.
For certain tasks, humans still need to be kept inside the manufacturing loop. For example:
• Complex assembly routines and handling of flexible components.
• Large vehicle subassemblies contain many variable components and require more hand-eye coordination than one cobot can handle. Humans are needed to make sure everything lands in the right position while the cobot provides assistive muscle power.
• Fashion, footwear, jewellery, art pieces, and other products where creation borders on artistry rather than mechanical assembly require the aesthetic eye of humans. People are also needed to spot aesthetic deficiencies in custom one-offs in order to correspond with customers before finishing the production batch.
• While intelligent automation software can spot bottlenecks in efficiency, humans are required for creative problem solving and context-awareness to make decisions. A spirit of flexibility and innovation is just as important as the accuracy of perfect repetitions.
1.6 Mission: Install a Cobot
Cobots have numerous advantages over industrial solutions or people-only workspaces. They enable faster, more precise, and more sophisticated operations while reducing downtime and maintaining employee satisfaction.
Low-voltage operation and reduced material waste fits with sustainable innovation and corporate social responsibility programs.
Many companies are reporting surges in production capacity and staff generally experience the presence of cobots as favorable. For example, industry leviathans like BMW and Mercedes-Benz are reaching the conclusion that in many parts of the production process implementing a cobot has been the right decision.
Connecting all parts of the production line with full automation solutions is a pipedream. It works only when all steps are perfectly attuned, and in reality this never happens and one misstep can be catastrophic.
Whether to hire a human, a robot, or a co-robot is a complex and ever-more pressing decision. Statistical process control is paramount for large organizations to make unbiased data-driven decisions.
Determine the key performance indicators, then find the most critical bottlenecks and major opportunities for leaps in production efficiency, product quality, or staff unburdening.
Talk to employees for their insights and probe their level of skill and enthusiasm needed for working with their new artificial assistants. Digital transformation should be an exciting shift in the organization and its people, so apply new technological advancements only where it makes sense.
Despite common beliefs about robotization, the cobot is an entirely separate product category that can be a surprisingly plug-and-play solution for simple tasks, with programming apps becoming increasingly intuitive.
A cobot’s flexibility makes it perfect to run early experiments to help companies find its best spot on the factory floor. Its unbelievable precision, consistency, and level of control generally can make a strong first impression on customers.
Not only can cobots increase production capacity while reducing idle time and cycle time to accelerate manufacturing across many vertical markets, but they also enrich the work environment resulting in happier and more involved employees.
For many companies, a cobot can be the next logical step in their digital transformation.
Article | October 8, 2021
The trends in the manufacturing industry for 2022 are expanding and altering the industry's conventional face. The future of manufacturing is going to merge with digitalization and technological applications. As a result, all operation methods, products, and manufacturing outcomes will be modernized with new technology applications.
To brighten the future of manufacturing, manufacturing companies must examine new trends in the industry before developing their manufacturing plans for 2022. Technological advancements are the next game-changer in the manufacturing business.
Adeaca's Vice President of Market Innovation and Project Business Evangelist had recently quoted in an interview with Media7 as,
“As technology takes over and enhances many of the processes we used to handle with manual labor, we are freed up to use our minds creatively, which leads to bigger and better leaps in innovation and productivity.” – Matt Mong, VP Market Innovation and Project Business Evangelist at Adeaca
The new trends in manufacturing are leveling up every part and element of the industry. In this article, we'll look at a new trend for each industry aspect that's assisting manufacturers in speeding up the production process, increasing ROI, and propelling their manufacturing business to new heights.
Additionally, it will assist you in addressing current industry challenges such as forecasting product demand, addressing skilled manpower shortages, and increasing manufacturing plant efficiency.
Five Manufacturing Industry Trends to Watch in 2022
Emerging trends in manufacturing provide a chance to review your production strategy for products and processes. Check out below the upcoming trends in manufacturing that are getting attention in the industry.
Customer Engagement and Purchase Experience
Creating an exceptional digital customer experience is a new trend in manufacturing. According to industry experts, mapping the customer journey and their interactions with your products is the first step towards establishing a positive connection with your potential consumers.
A few of the most popular strategies to improve the consumer purchasing experience and engagement are as follows:
Build a knowledge base for your products on your business website
Create a comprehensive FAQs page that addresses all of the buyer's possible queries
Create a chatbot to provide immediate help to the buyer with further inquiries
Create a brand story and a comprehensive description of your manufacturing business
If possible, provide product statistics and success stories, and content about consumer satisfaction with your product
Create a product functionality video or explanatory picture material to familiarize the potential customer with your product
These are some of the trends that engage your prospective buyers and increase their purchasing experience through a range of product-related information and educate them about you and your products.
Smart Technology-enabled Products
Smart is the new norm in every industry. The old operations and goods that were once a part of everyone's life have now been replaced by technology. Manufacturing is no exception to this alteration. Due to the increasing demand for smart products among customers, every company is now looking forward to inventing and manufacturing smart products.
Explore and understand how you may incorporate cutting-edge technology (Artificial Intelligence, Machine Learning, Edge Computing, and Digital Twins, and more) into your products to help them stay updated with manufacturing trends.
Virtual and Augmented Reality in Manufacturing (Industry 4.0)
Transforming traditional manufacturing systems and processes into smart, tech-savvy ones is a new trend in manufacturing. The future of manufacturing is expected to witness this digitization in 2022 and beyond. Therefore, you must convert your conventional manufacturing plants into smart ones, i.e., as per the concept of Industry 4.0 – the fourth industrial revolution.
Discover how prominent companies are implementing Industry 4.0
The following are some popular transformations that many popular manufacturing factories are adopting to become part of the industry revolution.
To achieve a zero-carbon footprint, manufacturers may use analytics systems to determine the amount of trash they create and develop ways to eliminate it. (Implemented by Whirlpool)
Utilize an analytics platform to decipher usage data for energy, water, and other utilities. (Implemented by Whirlpool)
Utilize technology such as Siemens' Mindsphere, which enables online analysis of several aspects of a production plant and helps manufacturers create digital models using real-time data. (Implemented by Siemens)
Utilize a combination of IoT and cloud-based technologies to avoid downtime and gather analytics data. (Implemented by Hirotec – a Japan based manufacturing company)
Machine learning technology can be used to foretell and avoid system failures in your manufacturing plant. (Implemented by Hirotec – a Japan based manufacturing company)
Utilize robotics and to accelerate manufacturing across many verticals. (Implemented by Ford)
Utilize 3D printing to improve the precision of product design and to avert product defects during the early production stage. (Implemented by Aerospace: Airbus) These are some examples that other well-known manufacturing companies in the market, such as Hewlett-Packard, Ford, Whirlpool, and Siemens are currently using. So, consult an expert and determine how to leverage emerging technology to turn your production plant into a smart manufacturing unit.
Internet of Things (IoT) to Boost Revenue
Manufacturing companies have begun to leverage the Internet of Things to establish connectivity between machines and operational procedures throughout manufacturing. This linkage between machine and operation significantly decreases the human supervision required for each step and completely automates them.
Manufacturers intend to incorporate these IoT trends in manufacturing into both their products and operational processes. IoT further enables manufacturers to operate and monitor their work remotely. As a result, they can concentrate on developing new strategies and preparing for future ventures.
Shifting Focus from B2B to B2C Model
Several manufacturers skip intermediaries and connect directly with their consumers to sell efficiently to their target consumer group. This purposeful approach has multiple benefits, which are outlined below.
Manufacturers may skip the lengthy retail sales cycle and achieve a shorter time to market
The absence of a third party between the manufacturer and the customer reduces the risk of brand misinterpretation or dilution
Direct interaction with customers enables manufacturers to obtain more accurate consumer data, product feedback, and requirements for new product development
Manufacturers can control the price of their products due to the absence of a third party between them and the target consumer group
These benefits of the B2C model attract manufacturers and encourage them to develop added production techniques with these benefits in mind.
Technology, innovation, and digitization are the future of manufacturing. The IoT trends in manufacturing are essential for industrial production and will allow the manufacturing industry to obtain a new competitive edge. Hence, manufacturers must keep in mind this industry revolution (industry 4.0 and 5.0) while developing strategies for their manufacturing operations in 2022.
What are the benefits of adopting the Internet of Things in manufacturing?
IoT devices can monitor industrial operations, manufacturing cycles, and other warehouse data management processes automatically. This benefit decreases the amount of time spent monitoring individual operations and increases production speed.
What role will smart manufacturing play in the future?
According to a grand view research analysis, the smart manufacturing market was worth USD 236.12 billion in 2020 and is expected to extend at a 12.4 percent compound annual growth rate to reach USD 589.98 billion by 2028.
What are the critical components of the smart factory of the future?
Robotics, the Internet of Things, big data, and cloud-based administration will be critical components of the future smart factory.
Article | November 12, 2021
Robotics industry growth has accelerated rapidly across several industries. It has aided manufacturers in overcoming numerous barriers related to real-time communication, workplace safety, and overall manufacturing cost and timeliness. However, if we trace its history back to 1961 when George Charles Devol introduced the first robot, dubbed 'UNIMATE,' it has exponentially grown and utilized across sectors to make operations more effortless, precise, and faster.
“As technology takes over and enhances many of the processes we used to handle with manual labor, we are freed up to use our minds creatively, which leads to bigger and better leaps in innovation and productivity.”
– Matt Mong, VP Market Innovation and Project Business Evangelist at Adeaca.
However, the industry has seen snags or difficult times due to market fluctuations, unfavorable situations, and the need to remain competitive in the drive for expansion. To thoroughly understand the robotics industry, let us examine each component that surrounds it.
Industrial Robotics Global Market Size
According to recent Allied Market Research studies, the global industrial robotics market was worth $37,875 million in 2016 and is expected to reach $70,715 million by 2023, rising at a 9.4% compound annual growth from 2017 to 2023.
Industrial Robotics Market Analysis
The global industrial robotics market is primarily driven by a global increase in labor costs, which has compelled firms to replace human labor with robots. As a result, Asia and Europe are the world's fastest-growing areas, with top companies such as ABB, Fanuc, KUKA, Kawasaki, and Yaskawa Electric Corporation headquartered in the region.
The global market of robotics has been segmented by its type, industry, and function.
Soldering and Welding
Electrical & Electronics
Healthcare & Medicine
Assembling & Disassembling
Rubber & Plastics
Painting and Dispensing
Others if any
Machinery & Metals
Cutting and Processing
Food & Beverages
Precision & Optics
Others if any
Others if any
Industries That Are Pioneering the Use of Robotics
As we have observed, the global robotic market will continue to rise in the future years. Therefore, let us examine which industries will extend their use of robotics in their operations.
Healthcare & Medicine
Medical robots help surgeons optimize hospital logistics and free up the working staff to focus on patients. In the healthcare field, robots are revolutionizing surgery by speeding supply delivery and disinfection and freeing up time for doctors to interact with their patients.
da Vinci System – A General Surgical Robot
The da Vinci System is a surgical robot that focuses on a wide range of urological, bariatric, and gynecological surgical treatments. In addition, Stryker's MAKO System also specializes in orthopedic surgery, specifically partial and total knee replacements.
The da Vinci SP system is cleared for use in the United States exclusively for single-port urological procedures, lateral oropharyngectomy (often referred to as radical tonsillectomy), and tongue base excision.
Police robots are meant to gain access to areas inaccessible or dangerous to first responders, and they are capable of manipulating items and gathering data using several technologies. It encompasses robots capable of operating in various conditions and displaying a range of data and communication capabilities.
Agriculture & Food Industry
Farm equipment is now routinely equipped with sensors that utilize machine learning and robotics to identify weeds, compute the appropriate quantity of herbicide to spray, or learn to detect and pick strawberries, for instance.
Additionally, in the food business, robotics has been used to do repetitive tasks such as picking and placing food items and cutting and slicing food items during any given food item. For instance, the modern bakery business uses robotics to perform traditional craft skills and produce any product in large quantities while maintaining high quality and hygiene standards.
The transportation sector is highly leveraging robotics. The powerful transport capability, advanced control technology, and sensing precision are some of the benefits that make the transportation robots widely utilized in this sector. These benefits from robotics help the sector convey various commodities in factories, restaurants, and medical institutions, among other locations.
Robots are employed in manufacturing to do repeated jobs and streamline the overall assembly process. Additionally, robots and humans can also collaborate on product making. Robots can replace humans for hazardous tasks or processes that need large quantities of materials, which might be hazardous for a human employee to handle.
Factors Sustaining the Growth of the Robotics Industry
Reduces Manufacturing Costs: Robotics application in all industries reduces the overall manufacturing process running costs.
Improves Product Quality: The precision of robotics throughout the manufacturing process helps produce high-quality items that meet target client needs.
Offers Competitive Market: Increased income due to utilizing the benefits of robotics applications makes any industry more competitive.
Speed-ups Production Time: Robotics speeds up production and helps manufacturers increase output.
Offers Task or Process Flexibility: Robotics can weld, cast, mold, assemble, machine, transfer, inspect, load, and unload items, among other duties. So, it gives the manufacturer process flexibility.
Reduces Excessive Use and Waste of Production Materials: Robotics employs the exact quantity of material required for the manufactured product, reducing waste and overuse of materials.
Offers a Safe Working Place: Robotics improves employee health and safety by performing tasks that humans find risky. For example, in the chemical industry, a human employee may not do a hazardous task. In such instances, robots can replace people.
The rise of the robotics industry has accelerated dramatically, and it is now spreading its wings across industries. Research firm IDC provided a projection for the commercial robot market, forecasting that the market will exceed $53 billion by 2022, with a compound annual growth rate of more than 20%. In addition, several advantages of robotics such as safety, productivity, uniformity, and perfection are pushing its expansion and making it an essential element of industry 4.0.
Why are robots the future of the manufacturing industry?
The use of robots in manufacturing has improved process efficiency and product quality. As a result, robots are gaining favor in production and becoming the future of manufacturing.
Which industries make the most use of robotics?
Healthcare, agriculture, food, and manufacturing are the industries that are embracing robotics to get the most out of it.
How is manufacturing utilizing robotics?
Manufacturing uses robotics for repetitive tasks. This helps in the reduction of errors and human efforts. It also improves production efficiency.
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Article | January 4, 2022
Content marketing for manufacturers has become an essential component of every organization, and the manufacturing industry is no exception. Manufacturers are concentrating more on increasing their presence in both the digital and physical markets. As a result, the content market is seeing a boom as novel techniques are aimed at reaching the end objective of the manufacturing company.
According to PRNewswire, the worldwide content marketing industry is expected to increase by USD 417.85 billion between 2021 and 2025, at a CAGR of over 16%.
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
– Seth Godin
Why Is Content Marketing Critical to Your Business's Success?
Helps in the formation of your brand's identity
Enables you to take advantage of organic search results
Performance is easy to assess
Produces leads and attracts ideal buyers
It balances the playing field, resulting in a higher ROI
It enables you to benefit from social shares
It entices visitors to return to your website on a regular basis
Manufacturing Content Marketing Strategies That Work
Recognize the Buyer's Pain Points
Writing amazing content requires knowing your target audience. Knowing your ideal customers helps you generate content that is relevant to them. When your potential buyer visits your website and finds content that answers his or her inquiries, you've already removed one hurdle for your sales staff.
How does your sales team define a good prospect?
Who are they?
What do they do?
Why are they visiting your business?
What is their industry knowledge?
The answers to all such questions influence what and how you write. Once you start recognizing your buyers, you can get the prospect and confidence in your organization to address your buyer’s difficulties.
Do Research on Keywords
Everyone appears to believe that skipping keyword research is acceptable. However, this is not the case. If you want to focus on marketing activities that yield big returns, you need a best manufacturer content marketing strategy backed by solid SEO.
Keyword research is the first step. Use one of the numerous internet keyword research tools to find terms with high search traffic, low competition, and relevance to your manufacturing company's activity. The better your keyword research, the better your content approach.
Create and Schedule Consistently Excellent Content
Writing outstanding content is by far the greatest strategy to increase your manufacturing company's SERP rank.
Hire a good content writer or content strategist who can combine your technical expertise, keywords, and purpose into a meaningful blog, case study, or content offer that gets results. Your material must be good to rank well.
Irregular content, like scattered production, always spells disaster. Having a defined timetable that your audience understands is essential to successful content marketing. Whether you produce material weekly, monthly, or quarterly, a timetable ensures that content is consistently released and updated.
Make Your Content More Visible
Once your content is ready, make your content visible to your target audience. Get your content marketing for manufacturing plan going to promote it in every way.
You're in a tough spot when it comes to content marketing for manufacturers. To stay ahead of the competition, you must constantly monitor the performance of your materials.
Keep an eye on everything you create and promote. Analyze which content form is performing well. Is it a blog? A time-lapse video? Or infographics? Identify your best-performing content so you can develop more of it.
Also focus on the content that doesn't perform well. Consider why that content didn't work for your audience. Is it too hard to rank that post? Is there a better platform or medium for the content? All of these queries must be answered to establish a strong content strategy for your company.
Optimize Your Content Marketing
The lack of industry-specific content marketing tactics is a major challenge for manufacturers. Many businesses use a generic strategy that ignores their particular customer connections, making different types of content marketing for manufacturers ineffective.
As the manufacturing business is a specialized business in any particular area, they also need specific content marketing strategies. Hence, focus on building a unique content marketing strategy that would help you optimize your business reach to your target audience.
General Electric Is Taking the Lead on Social Media
GE has come a long way from its 1892 beginnings. While it has retained basic product streams such as lighting, transportation, and power transmission, the goods themselves have developed dramatically. Social media marketing has become increasingly important as new technology transforms the corporate scene.
GE's Instagram Presence
GE's Instagram feed is an excellent illustration of widespread appeal. GE always shares attractive photographs with full explanations. It recognizes the power of pictures and captures common scenes in fascinating ways.
Utilizing cutting-edge content marketing methods for manufacturing businesses is critical for increasing your business's visibility and reach with your target audience. Ascertain that you select the appropriate techniques to advance your digital and physical presence in the industry. Discover the most effective plan for manufacturing content marketing and change your present marketing methods into more refined and up-to-date ones.
What are the best ways to market a manufacturing company?
The best approaches to advertising any manufacturing business are to concentrate on improving content, email marketing, SEO, press releases, and event sponsorship.
Is marketing vital for manufacturers?
Yes, since marketing opens up a whole new world for manufacturers, and a strong brand helps any business stand out from the competition.