How to Build Supply Chain Resilience and Agility

| June 04, 2020
HOW TO BUILD SUPPLY CHAIN RESILIENCE AND AGILITY
A review of the key elements in supplier management for manufacturers and how Source-to-Pay procurement technology can support the journey towards supply chain resilience and agility in times of crisis. As the COVID-19 pandemic disrupts global supply chains, procurement organizations around the world are scrambling to react. There are many supply chain management lessons to learn from the Covid-19 crisis.

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Capital Pricing Consultants

Capital Pricing Consultants LLC. is an expert model revenue management and business consultancy dedicated to sustainably improving revenue and profitability for its clients through relevant and timely insights, strategic plans and targeted training programs.

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Content Marketing for Manufacturers: 7 Ways to Power up your Business Digitally

Article | March 18, 2021

There have been rising examples of manufacturers doing impressive things with content marketing to scale up their business. Manufacturers have been slower than others in different industries to adopt the practice of content marketing. CMI’s annual survey indicates that 59% of manufacturers said their organization’s approach to content marketing was more successful than in the past. And 82% of them attributed that success to excellent content creation. The pandemic has enabled manufacturers to shift their marketing strategies and invest in online content creation. Yet, many manufacturers are still struggling due to the pandemic. If you are among these B2B manufacturers struggling with content marketing, you’re not alone. Let’s face it. Content marketing is crucial if you want to grow your manufacturing business. It’s undoubtedly one of the most efficient ways to connect with B2B buyers searching for manufacturing solutions online. Ignoring this strategy means losing leads to your content-savvy audiences. So, whenever you are ready to embark upon content marketing strategies in your business, there are a few things you need to know to get in full swing. This blog breaks down all the tried and tested strategies to help you power up your business. Before that, take a sneak peek into how content marketing for manufacturers is working today. Content Marketing in Manufacturing: Recent Stats Here are the top areas of content marketing for manufacturers, where estimations are significant in terms of investment in 2021. Content creation: 76% Website enhancement: 73% Social media engagement:47% Event (digital, hybrid, or in-person): 42% Content contribution (organic/unpaid):39% Content contribution (paid):37% Content marketing related technologies: 27% Earned media (PR/media/publications):20% Others:2% As per a new research by Content Marketing Institute, 70% of manufacturers have modified their targeting/messaging strategy. 60% have altered their editorial calendar. And, 57% have put more resources towards social media or other online communities. Content creation and website enhancement are at the top of different areas of content marketing for manufacturers. Manufacturing marketers are considering optimistic results with their content marketing efforts. According to a report, 30% of manufacturing organizations have been successful. And 61% of them are indicating moderate success. Through the above figures, it's understood that content marketing will remain an essential tactic of B2B digital marketing strategy. But you need to stick to what works to keep your audience's attention, and then, you can generate revenue for your business. Stick to What Works In content marketing for manufacturers, there’s plenty of precedent for what works. This should serve as welcome news for you when the notion of business overhaul daunts you. Keep in mind, your business’s website does not need to infuse tons of novel features or overly designed factors. Instead, it should offer visitors and audiences unique options about your brand. They should get what they’re looking for an appearance that builds trust, an experience that converts visitors into loyal customers, answers their questions and addresses their pain points. All these factors empower visitors to make decisions. This blog breaks it all down into six easy steps to understand how the entire process of content marketing should be regulated. And you will be able to take your business to the next level. Step 1: Conduct an In-Depth Keyword Research In content marketing, keywords are search terms that are picked up by search engines. After you type, the keyword entered shows related results. Manufacturing companies must strive to optimize their digital content to rank at the top in search engine result pages. So that implementing an effective keyword strategy drives higher-quality traffic to your website and creates valuable conversation opportunities. To do this, here are some tips you can follow when implementing a keyword strategy. Think of keywords as a way to connect "human" searches (terms your audiences or visitors use when they search online) to the vast library of digital content. So, start from the human side. What are the primary areas you want your business to be known for? What are the buzzwords that are critical to your industry? What might your target audience be searching for your solutions? For instance, a 3D printing manufacturer might include keywords such as rapid prototyping, 3D printing market, enterprise 3D printers, 3D printing applications, and more. Then, think about the pain points of the target audience or customers. Include 'problem-driven, 'benefits-driven, 'usage driven' keywords. By doing this, you can create a long list of a manageable set of priority keywords. Now consider the algorithm side. How will you show your viable search terms in search engines? In this case, start by entering professional words in search engines to get a sense of what other competitors are doing. Then, research deeper using tools like SEM Rush. It will tell you the most important keywords ranking on search engines. Further, if you find little or no reported search volume for your keyword, broaden it slightly. Or use an alternate angle of that keyword phrase. If a search term is too broad and the difficulty level is too high, try making that keyword more specific. This way, you will create intent-based keywords, which will clear all challenges in manufacturing content. Step 2: Develop a Written Strategy CMI research has consistently shown that compared to 33% of complicated content marketing strategy for manufacturing, only 10% of marketers have documented the initial phases of their content marketing strategy. Apart from this, approximately 32% have a verbal strategy, 47% plan to have a strategy in the coming month. Whereas 11% have no plans to develop a content strategy. These figures show that manufacturers’ written documented content marketing strategies are one of the most crucial parts of creating successful content marketing tactics. Even if you’re on the verge of starting, formulate a content marketing strategy and write it down. The pages of the plan will benefit over time. The important thing is to document a starting point. Step 3: Create an Editorial Calendar Creating an editorial calendar may sound complex, but it’s not. Mapping an editorial calendar will help you set content marketing ideas and goals for the future. It offers an at-a-glance marketing roadmap, which will help you formalize your keyword findings into actionable ideas and ideate for other marketing activities. This includes social media posts or email newsletters to be created quarterly. Strategically, your editorial calendar can also help you plan details of your monthly blogging modulation, content types, and target publication dates. Doing this will help you determine various types of content for manufacturers. Step 4: Incline Heavily on Subject Matter Sometimes, even with a generic topic in mind, you may still have a few compelling cases or finer points to mention in your content piece. So, why not take help from your team of experts? In cases like this, speak to the team that manages your customers and sales representatives to industry-related partners and experts. Also, conducting interviews with them and considering how your company has helped them through an industry challenge can be an excellent source for your content creation. Following these steps can generate a plethora of new content ideas. Questions like, what problems do they face? What questions are they asking? Which mistakes do they see most? Are there any industry obstacles they face? These are all considerations, to begin with. Remember, to ensure that your content marketing offers a helpful solution, and you must first relate to the problem. Step 5: Get your Content Production Process in Order A survey mentions that only 20% of manufacturing marketers felt that their organization’s rate of content creation is either good or excellent. CMI research shows this as a challenging part for content marketers in the manufacturing industry. The good news is that as an organization grows with content marketing, project flow improves. 37% of manufacturing marketers say that the project rate flow has been excellent because of content marketing. To improve your content marketing activities in manufacturing, you need to develop valuable processes to scale and create content. If you don’t prioritize the process, you’ll struggle to make strides. This shows the value of content marketing for manufacturers. For which, they need to scale their business to survive in this challenging time. Step 6: Observe the Content Competition As stated, you always want to Google your content topic ideas to see what else comes up. The goal is to write something better than what is out there. Have you noticed that the same few competitors always seem to appear in manufacturing-related searches? That’s no coincidence. They are your content-savvy competitors who are likely stealing the lion’s share of online traffic using the right strategy. By doing this, you can find the holes in their strategy and capitalize on them. The Future of Content Marketing for Manufacturers Here are some stats from a recent analysis of content marketing for manufacturers. 65% of manufacturing marketers say their organization is much or moderately successful with content marketing than their past years. 48% of manufacturing marketers have a small (or one-person) content marketing team that serves the entire organization. Content marketing is a massive investment in time, resources and dependent on your staff size and dollars. In the end, by having the right strategy for it, the ROI can be huge. A manufacturing business leader, Kardex Remstar saw a 40% surge in business growth with the help of the content marketing and digital strategy team for its global website Before you start with content marketing, make sure you consider these starter steps. This will ensure that you invest your time and money in content marketing strategies that truly work. There has been a substantial surge in content marketing investment in the industrial manufacturing landscape. So, getting ahead of the curve online will be instrumental to your success. Ensure that your content marketing is operating as efficiently as your manufacturing floor! Frequently Asked Questions What is content marketing? Content that is strategically approached and distributed in different platforms like social media, third-party blogging websites to reach out to the right target audiences comes under content marketing. How content marketing for manufacturers is crucial? Content marketing for manufacturers owns greater importance. Practicing it, the marketing manufacturers can easily target and attract their potential buyers by creating informational content, a responsive website, and an excellent social media presence. How content marketing for manufacturers can be powerful? Content marketing for manufacturers can be powerful by following the three Ps: Punctuation, Polish, and Power. Marketing has evolved that now focuses on advertising and design to grab the audience’s attention, interest and creating a call to action. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "WHAT IS CONTENT MARKETING?", "acceptedAnswer": { "@type": "Answer", "text": "Content that is strategically approached and distributed in different platforms like social media, third-party blogging websites to reach out to the right target audiences comes under content marketing." } },{ "@type": "Question", "name": "HOW CONTENT MARKETING FOR MANUFACTURERS IS CRUCIAL?", "acceptedAnswer": { "@type": "Answer", "text": "Content marketing for manufacturers owns greater importance. Practicing it, the marketing manufacturers can easily target and attract their potential buyers by creating informational content, a responsive website, and an excellent social media presence." } },{ "@type": "Question", "name": "HOW CONTENT MARKETING FOR MANUFACTURERS CAN BE POWERFUL?", "acceptedAnswer": { "@type": "Answer", "text": "Content marketing for manufacturers can be powerful by following the three Ps: Punctuation, Polish, and Power. Marketing has evolved that now focuses on advertising and design to grab the audience’s attention, interest and creating a call to action." } }] }

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Reshoring and Technology Platforms Transforming Hiring Practices in the Manufacturing Sector

Article | March 31, 2021

Everyday the supply chain is jeopardized. A freighter stuck in the Suez Canal has severe ripple effects in raw material goods making their way around the world. Trade tariffs and unpredictable consequences from COVID have encouraged many US manufacturers to reshore bringing jobs stateside. This strategy will shift the supply chain challenge to a staffing challenge. As the manufacturing industry is poised for rapid growth over the next 24 months, hiring the best workers once again becomes the top challenge. As the workforce is vaccinated and reshoring the supply chain becomes a clarion call for industry, finding the right people with the right skills forces plant managers, operations managers, and HR managers to find new and innovative recruiting strategies. FactoryFix is an online platform that matches vetted manufacturing workers with companies seeking specific skill sets. This platform sets a new standard in how small to mid-sized manufacturers hire talent across the U.S.

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How Intent Data for Manufacturers Can be Beneficial in 2021?

Article | April 6, 2021

As the pandemic upended plans for marketing and sales in 2020, it forced marketers in the manufacturing industry to adopt the tactics of the remote world. Many of them are still wondering how they can focus on driving business growth in 2021. Intent data has undoubtedly added some spice to the season of online marketing. Research conducted by B2BecNews on 110 businesses found that 59.5% of business buyers research two to three websites before buying while 29.7% research up to seven websites. The “How” of Intent Data Intent data allows businesses to channel their expenditure to the leads that matter the most. It boosts sales and encourages marketers to be smarter by doing more in less time. Moreover, b2b buyers now tend to look for an immersive digital experience and are likely to conduct more and more searches before engaging with a brand. Such digital activity will tell you what a visitor’s intentions are called the intent data. To drive your business, here are some tried-and-true and unexpectedly productive ways to scale up your marketing and sales game using intent data. Improve your Sales Pitches/Pipelines When you are expanding or redefining your business because you want to target a new market or audience, third-party intent data is a decent place to start. Through intent data, your sales team can build a year’s pipeline by reaching target audiences. To get the value of your sales, you can use intent data categorizing with a professional group, seniority, functional area, business size, and more for targeted prospects. And if your data provides contact information, your sales team will have an even deeper understanding of the dynamics of prospects’ buying activities. Moreover, learning about the fact if a CEO or a random visitor visits your website creates a difference between a quality lead and a generic one. There are times when organizations don’t vigorously look for a product. But with the right content force, you can direct them towards a purchase decision. This way, you can get a chance to pitch and improve sales. So, how can content pitch sales? The next point explains the importance of nurturing content on your website. Nurture with Personalized Content Once you target new prospects, you can nurture them with excellent and informational marketing content. These can be in various forms like articles, blogs, advertisements, social media, infographics, and more. Personalization results better in the sea of marketing (digitally or manually). Since the pandemic has pushed the digital world extensively, personalization is on a hike. Companies that personalize their marketing strategies to communicate are improved by 86% in customer relations, have higher conversation rates, and observed improvement in businesses. To personalize your content, you have to look at intent data and search for the prospect’s interests. After your research, you can create content for them. Paying attention to contextual information will improve the prospect’s experience, causing them to turn into your client. After you create personalized content, what will happen next? Find out ahead. Generate High-Quality Leads Intent data tells you how far each prospect has progressed. A combination of intent and context data helps with lead scoring, which shows you the quality of leads. For example: A visit to your website by an intern is somewhat different from a CEO’s visit. Consuming content on general industry information differs in value from product-specific content that provides information on websites. When a visitor compares prices, it intends to buy, opposite to a visitor who bookmarks pages. Besides, intent data for manufacturers also tells: Channels to target your prospects actively. Content to encourage Offers to serve The timing of each lead nurturing action Improve Account-Based Marketing Campaigns Account-based marketing and intent data go hand-in-hand. So, it would be best if you worked through every possible path to collect more information about your prospects. This way, it will help you take a focused approach. Once you identify the interested prospects, you can focus your time and energy on those accounts and expand your reach. Intent data helps you to find more in-market customers. They can score leads with better precision and re-shape your marketing campaigns by showing up with the right message at the right time. Include Marketing Automation Operations Implementing marketing automation technologies with intent data will save your team's time. As they usually spent analyzing data entry by automatically setting alerts when buyers intend to show their interest. Why is Intent Data for Manufacturing Becoming Crucial for Future? With marketers, or say, manufacturing marketers, it's always vital to drive revenue for business and get ahead with trending marketing paths. For this, knowing intent of prospects is a must to gain success. Knowing a prospector’s behavior can help your marketing team target a specific profile and create personalized content on demand to increase their purchase decision. After all the information is collected, prospects become more knowledgeable and informed of the decision they make. More information attracts more potential buyers when they are informed conveniently at the right time and manner. In this entire process, you gain an increased ROI. These aspects are incomplete without intent data for manufacturers, which targets numerous data and creates an easy baseline so that marketers can learn precisely about potential prospects’ behaviors. Intent data can be used for the future through a particular pattern. Generic marketing campaigns delivered to a random audience will simply shut down your business. Because now, the users expect to see content that’s valuable to them. Therefore, intent data for manufacturers is the key to providing better answers and solutions and allowing better marketing budgets. Both of these lead to more conversions which results in more revenue. Frequently Asked Questions How is intent data collected? The collection of intent data is not new to marketers. It has gained prominence only after the pandemic. The data is gathered through the website. Its analysis is done by tracking visitors to the website, clicks, chatbots, duration of stay, and information search. How can manufacturers leverage intent data? The steps to leverage are: 1. identify the prospect and what it wants to search or trying to search. It could be keywords, trending words or phrases, and more. 2. Create quality yet informational content following the prospects’ interest. 3. Now, it’s time to promote content with the right on different channels to attract prospects. What are the intent data tools for manufacturers? Some good intent data tools manufacturers can use are: Leadfeeder ZoomInfo KickFire DemandJump What is buyer intent data for manufacturers? Through buyer intent data, your sales team easily reaches out and gets engaged with the right prospect at the right time. Manufacturing marketers use it to plan can create effective campaigns to target potential ones and convince them to buy. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "HOW IS INTENT DATA COLLECTED?", "acceptedAnswer": { "@type": "Answer", "text": "The collection of intent data is not new to marketers. It has gained prominence only after the pandemic. The data is gathered through the website. Its analysis is done by tracking visitors to the website, clicks, chatbots, duration of stay, and information search." } },{ "@type": "Question", "name": "HOW CAN MANUFACTURERS LEVERAGE INTENT DATA?", "acceptedAnswer": { "@type": "Answer", "text": "The steps to leverage are: 1. identify the prospect and what it wants to search or trying to search. It could be keywords, trending words or phrases, and more. 2. Create quality yet informational content following the prospects’ interest. 3. Now, it’s time to promote content with the right on different channels to attract prospects." } },{ "@type": "Question", "name": "WHAT ARE THE INTENT DATA TOOLS FOR MANUFACTURERS?", "acceptedAnswer": { "@type": "Answer", "text": "Some good intent data tools manufacturers can use are: Leadfeeder ZoomInfo KickFire DemandJump" } },{ "@type": "Question", "name": "WHAT IS BUYER INTENT DATA FOR MANUFACTURERS?", "acceptedAnswer": { "@type": "Answer", "text": "Through buyer intent data, your sales team easily reaches out and gets engaged with the right prospect at the right time. Manufacturing marketers use it to plan can create effective campaigns to target potential ones and convince them to buy." } }] }

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5 Ways Inbound Marketing Can Maximize your Business Growth in 2021

Article | April 6, 2021

Inbound marketing has become a vital part of the manufacturing industry, especially after the pandemic. Marketers want to get more business, more high-quality leads, increase revenue, and expand it into new markets. A lot of opportunities are arising for manufacturers to embrace its effectiveness—especially online. Unlike other industries, the manufacturing industry is not safe from the continual pendulum swing of updates, new platform creation, and changing buyer preferences. Manufacturing marketing has its own blend of deliverables and initiatives that can spell the success of your business. Until now, you must have realized that your traditional marketing tactics are obsolete and would have planned to get the inbound marketing program off the ground. Now what? Here comes the critical part—understanding how to implement inbound marketing for your business to generate high revenue. With the help of these five steps, you can stay ahead of your competition. Before you approach the steps, first you need to: Identify your Customers’ Pain Points Understanding what frustrates your buyers gives an insight into how to answer the queries they look for. To determine what queries your buyers may have, you can: Interview your customers: Your customers are your leading source of information. Ask them what solutions they are searching for. What content did they read to solve their solutions? What information, insights, FAQs, or product details can help them? This way, create content that answers all of these questions. Talk to your sales representative: Your sales team is on the front line with your buyers/customers. They very well know what content gaps can be filled. Identify the gaps and work accordingly. These considerations will help you to stay updated in the competitive landscape of manufacturing marketing. Now, start your inbound marketing program by following these steps. Update Website When planning inbound marketing, your website becomes the center of the universe. It’s where all your marketing efforts, like great content for your prospective buyers come in. After all, this is how you’re going to start ranking on search engines and driving in leads. Before you get to this part, you’ll need to do a basic audit to ensure your website is in tandem with your targeted audiences’ expectations. The website interface is the focal point that helps buyers to interact. This will help them to interact with your business. And if their experience is negative, they’ll probably never bother to read further. To avoid such circumstances, here are a few critical web design tips you should know and implement: A Clean Look Keep your website simple and embrace spaces to make it more appealing to the eyes. Too many visuals and color combinations will make it hard to find the information they’re searching for. Creating a simple yet appealing website neither costs your pockets nor makes it hard for your audiences to contact you. Mobile-friendly Design Tablets and smartphones have overtaken desktop computers. So, creating a mobile-friendly design will ensure your website looks impressive on any screen size. Your audience does not feel lost, and it helps to scroll information from your website. Move from HTTP to HTTPS With massive data breaches becoming common in the internet world, your audience will be more concerned with security and privacy than ever. Converting your website from HTTP to HTTPS will protect their information. Also, it will help you get ranked on the Google search engine. Create Informative Content Content is the backbone of inbound marketing efforts. It’s how you can build a strong audience base for your business and convert them into leads. To market your business effectively, you need to provide informative yet relevant content at every stage. Think of creating a blog to inform rather than a sales tool. With this notion, your content will rank and stay on top of the mind throughout your customers’ buyer journey. This means your industry-related content has to be interesting and attract visitors to become your leads. To understand how your content needs to work, list these funnels of content ideas and try implementing them. Content Ideas: Top Funnel Include content in these ways: Blogs eBooks Industry research Social media posts Videos on factory products tour Content Ideas: Middle Funnel While the top of the content funnel is the widest, the middle of the funnel is often the deepest. It includes content type such as: Comparison guides Case studies ‘How to’ guides Content Ideas: Bottom Funnel The bottom funnel creates chances to close the deal and convert visitors/buyers into leads. This includes content ideas such as: Brochures Product reviews Call to action So, in the marketing competition landscape, many manufacturers are busy updating their inbound marketing strategies like you. Many others have overhauled their business. While you have a lot on your end, inspire yourself to create that excellent piece of content now! Invest in Marketing Technologies and Automation One way to grow your business through inbound marketing is automating your marketing efforts. This way, you can devote more time focusing on the bigger picture. There are tons of tools online to help organize strategies, create content, schedule emails, campaigns and publish to your website. Use them! Marketing technology usage can help your business to operate faster and more accurately. Here are some automation tools to use: G Suite: Google’s products are becoming just ubiquitous with a bonus—everything is in the cloud today. You can find your work easily and access it from any device. Also, manage all marketing efforts from one place and collaborate globally in no time with clients. Sales and Marketing CRM: Customer Relationship Management (CRM) software, like HubSpot CRM, gives you a quick view of your marketing funnel and sales channel. Not only does it enable transparency all across, but it gives you hours back in the day by starting different events and marketing flows automatically. Email Marketing: Emails are the most effective marketing channels in terms of ROI. Email usage endures growing around 4% year-over-year. And has no signs of slowing down anytime soon. In this case, many emailing tools are available. Like HubSpot is well known for its CRM and inbound marketing software. It boasts exceptional deliverability for emails. With about 2,000 email sends/month, contact lists, a drag-and-drop email builder, and ready-made templates, you can start right away. These are some examples to decide what's best for your industrial inbound marketing efforts. Get started today! Keep Tracking your Marketing Efforts You’re spending your time, energy, efforts, and resources on marketing to grow your business. So, it’s essential to track your marketing initiatives and see if it’s functioning as expected or not. Here are some crucial aspects with which you can keep track of your marketing program: Get an ROI measuring tool:For measurable goals, you’ll want to select KPIs to measure ROI. Some common ones include the cost per sale, per lead, overall marketing program, and overall customer relationship length. You can also set points for channel performance with campaign-specific KPIs, including email open rate or social media impressions. Google Analytics:This is a free tool. It will help monitor your website's health by tracking site metrics such as page views, visits, and clicks. With this, you can easily set up customized reports to monitor specific metrics of interest for your campaigns. Lastly, get a lead generation tool that tracks who is in-market for your services. How they’re interacting with your online presence and where they are in their solution journey. Inbound Marketing Case Study: Get Inspired! If you ask your competitors what their main goals are for their company, the answer would most likely be related to increasing sales and leads. Even if they mentioned other purposes, such as improving website performance and SEO or redesigning a website, the main objective would be to get more traffic. And it will lead to more sales. For Corrugated Metals, Inc., these were the goals. This manufacturing company deals in roll formation. It manufactures products for the equipment, construction, transportation, and defense industries. The company used inbound marketing strategies during the pandemic and found success with it, resulting in: Increased quality leads Increased sales revenue More opportunities from the manufacturing industry for long term sales potential Redesigned their website to bring design and UX (user experience) up to date and increase engagement Maintained and increased SEO Through the implementation of inbound marketing, the company saw a 198% hike in website traffic and an implausible 285% increase in leads. But that wasn’t all. The quality of leads radically improved by 321%. Since they were able to identify and target long-term sales prospects through persona-based targeting and lead nurturing, they lined up a potential million dollar per year customer. This created a possibility of 20 years of recurring sales. Let’s Recap In a nutshell, using these inbound marketing tactics can bring high revenues to your business. To recap: 1) PLAN! Do as much research as you can. Know your industrial customers. Find what’s trending. Analyze what worked, what didn't work, and why. And start with these ways to boost marketing for your business. 2) CREATE! Use the information as the backbone to create a stellar inbound marketing plan. Be patient, and do one project at a time. 3) OPTIMIZE! There are ways to improve. And if you’re testing correctly — no industrial marketing strategy will ever fail. In a recent 2020 Thomas Industrial Survey, there has been a 12% surge in website usage by manufacturers using inbound marketing campaigns to connect with more buyers and customers since the outbreak of COVID-19. Therefore, adjusting your manufacturing inbound marketing strategies today will perhaps help you win more business down the road. Frequently Asked Questions What manufacturers should follow to do inbound marketing? Manufacturers implementing inbound marketing should follow some crucial aspects before they start. These attract customers—don’t interrupt them, measure all activities, nurture leads, do SEO and social media activities precisely. What are the four stages manufacturing marketers should know about inbound marketing? There are a lot of relatable things to do inbound marketing. But along the top four things, manufacturers must know to drive business growth are attract, convert, sell and create leads. Does inbound marketing for manufacturing works? Absolutely. Inbound marketing for manufacturers has been fruitful. If you are willing to include it in your business, you will reap its benefits and see your business growing with time. Creating a proper strategy is foremost. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "WHAT MANUFACTURERS SHOULD FOLLOW TO DO INBOUND MARKETING?", "acceptedAnswer": { "@type": "Answer", "text": "Manufacturers implementing inbound marketing should follow some crucial aspects before they start. These attract customers—don’t interrupt them, measure all activities, nurture leads, do SEO and social media activities precisely." } },{ "@type": "Question", "name": "WHAT ARE THE FOUR STAGES MANUFACTURING MARKETERS SHOULD KNOW ABOUT INBOUND MARKETING?", "acceptedAnswer": { "@type": "Answer", "text": "There are a lot of relatable things to do inbound marketing. But along the top four things, manufacturers must know to drive business growth are attract, convert, sell and create leads." } },{ "@type": "Question", "name": "DOES INBOUND MARKETING FOR MANUFACTURING WORKS?", "acceptedAnswer": { "@type": "Answer", "text": "Absolutely. Inbound marketing for manufacturers has been fruitful. If you are willing to include it in your business, you will reap its benefits and see your business growing with time. Creating a proper strategy is foremost." } }] }

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Capital Pricing Consultants

Capital Pricing Consultants LLC. is an expert model revenue management and business consultancy dedicated to sustainably improving revenue and profitability for its clients through relevant and timely insights, strategic plans and targeted training programs.

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