How are Partnerships Transforming the 3D printing industry?

GALINA SPASOVA| October 29, 2019
HOW ARE PARTNERSHIPS TRANSFORMING THE 3D PRINTING INDUSTRY?
Throughout this year, we have witnessed a number of new partnerships centered around applications, technology, materials, education, and traditional manufacturers investing in 3D printing. Here we take a look at some noteworthy examples of the latest partnerships in this industry.

Spotlight

Yazaki Component Technology

An independent automotive component maker founded in Japan in 1941, Yazaki is a global leader in the research, development and delivery of vehicle power and data solutions for automotive applications. With more than 255 000 employees in more than 40 countries, Yazaki is one of the world's largest privately-owned automotive suppliers. Every day we put those resources to work for one specific purpose: to help our customers achieve success. Defined by an unyielding commitment to the success of our customers, Yazaki has become a valued supplier to virtually every major automotive manufacturer in the world.

OTHER ARTICLES

How Smart Manufacturing Is Powered by Digital Twin Technology?

Article | December 8, 2021

A digital twin is a virtual model of an object or system that comprises its lifecycle. It is updated with real-time data and aids decision-making through simulation, machine learning, and reasoning for the production system. IoT sensor data from the original object is used to create a digital twin of the system. This cloud-connected data allows engineers to monitor systems and model system dynamics in real-time. Modifications can be tested on the digital twin before making changes to the original system. Considering that digital twins are supposed to replicate a product's complete lifecycle and are used throughout the production process, it's not unexpected that digital twins have become prevalent in all stages of manufacturing. “More than a blueprint or schematic, a digital twin combines a real-time simulation of system dynamics with a set of executive controls,” – Dr. Daniel Araya, consultant and advisor with a special interest in artificial intelligence, technology policy, and governance Companies will increasingly embrace digital twins to boost productivity and decrease expenses. As per recent research by Research and Markets, nearly 36% of executives across industries recognize the benefits of digital twinning, with half planning to implement it by 2028.So how does this digital twin technology benefit modern manufacturing? Let's have a look. How the Digital Twin Drives Smart Manufacturing Digital twins in manufacturing are used to replicate production systems. Manufacturers can develop virtual representations of real-world products, equipment, processes, or systems using data from sensors connected to machines, tools, and other devices. In manufacturing, such simulations assist in monitoring and adapting equipment performance in real-time. With machine learning techniques, digital twins can predict future events and anticipate potential difficulties. For maintenance, digital twins allow for quick detection of any problems. They collect real-time system data, prior failure data, and relevant maintenance data. The technique employs machine learning and artificial intelligence to predict maintenance requirements. Using this data, companies can avoid production downtime. Digital Twin and Artificial Intelligence (AI) in manufacturing Using digital twins and AI in production can enhance uptime by predicting potential failures and keeping equipment working smoothly. In addition, there are significant cost savings in the planning and design process as digital twins and AI can be used to replicate a specific scenario. Maintenance is another area that has seen significant progress with the use of digital twin manufacturing. A Digital Twin powered by AI can predict when a piece of equipment will fail, allowing you to arrange predictive maintenance that is not simply taking information from OEM manuals but can significantly cut maintenance expenses along with reducing downtime. Using the digital twin, it is feasible to train virtual workers in high-risk functions, similar to how pilots are trained using flight simulators. It also frees up highly skilled workers to upgrade the plant and streamline operations. General Electric Created the Most Advanced Digital Twin General Electric Company (GE) is a multinational business based in Boston that was founded in 1892. It has developed the world's most advanced digital twin, which blends analytic models for power plant components that monitor asset health, wear, and performance with KPIs (Key Performance Indicators) determined by the customer and the organization's objectives. The Digital Twin is powered by PredixTM, an industrial platform built to manage huge amounts of data and run analytic algorithms. General Electric Company provides extra "control knobs" or "dimensionality" that can be utilized to improve the operation of the system or asset modeled with GE Digital Twin. Final Words Given the numerous advantages of digital twin manufacturing, the potential for digital twins to be used in manufacturing is virtually endless in the near future. There will be a slew of new advancements in the field of digital twin manufacturing. As a result, digital twins are continually acquiring new skills and capabilities. The ultimate goal of all of these enhancements is to create the insights necessary to improve products and streamline processes in the future. FAQ What is a digital twin in manufacturing? The digital twins could be used to monitor and enhance a production line or perhaps the whole manufacturing process, from product design to production. How digital twin benefit manufacturers? Using digital twins to represent products and manufacturing processes, manufacturers can save assembly, installation, and validation time and costs. What is a digital thread? A digital twin is a realistic version of a product or system that replicates a company's equipment, controls, workflows, and systems. The digital thread, on the other hand, records a product's life cycle from creation to dissolution. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is a digital twin in manufacturing?", "acceptedAnswer": { "@type": "Answer", "text": "The digital twins could be used to monitor and enhance a production line or perhaps the whole manufacturing process, from product design to production." } },{ "@type": "Question", "name": "How digital twin benefit manufacturers?", "acceptedAnswer": { "@type": "Answer", "text": "Using digital twins to represent products and manufacturing processes, manufacturers can save assembly, installation, and validation time and costs." } },{ "@type": "Question", "name": "What is a digital thread?", "acceptedAnswer": { "@type": "Answer", "text": "A digital twin is a realistic version of a product or system that replicates a company's equipment, controls, workflows, and systems. The digital thread, on the other hand, records a product's life cycle from creation to dissolution." } }] }

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3 Sales-Driving Manufacturing Marketing Strategies

Article | December 28, 2021

Successful manufacturing marketing strategies are all you need to grow your business and make it visible in every way to your target customer group. Many manufacturers are now becoming vigilant towards B2B marketing and have started forming an individual marketing budget in their annual budgets. “We should quantify marketing to inform what we do – not to decide what we do.” – Rory Sutherland, Vice-Chairman, Ogily As per Statista, nearly half of B2B organizations said they’re planning to boost their content budget in the next year. As a result, B2B marketing for manufacturers must be redesigned and smartly strategized in order to be more effective and fruitful. This article will focus on the significant challenges manufacturers face in B2B marketing and how manufacturers use the three most sales-driven manufacturing marketing strategies. 4 Biggest Marketing Challenges in B2B & Manufacturing Develop Tailored Experiences You have a few seconds to capture the customer's interest. When done correctly, personalization may help. With persistent multi-channel marketing, you may strengthen your brand in target areas. Additionally, an account-based marketing approach enables you to focus on important clients while generating customized content for them. Integrate agile methods to test novel ideas across your business without demanding extensive approval. Further, crowdsourced content, B2B communities, and advocate marketing should be prioritized. Convert Leads into Sales With the right strategy, you may generate more high-quality leads. Relate marketing expenditures to sales and demonstrate the impact of marketing on the bottom line. Align marketing and sales by focusing on the customer's purchasing journey. Increase the quality of your leads, transparency, and collaboration with your partners. Measure Marketing Performance Marketers will be asked to demonstrate ROI and forecast future actions. Proactively calculate the MROI (Marketing Return on Investment) on marketing and sales investments. Determine how to get the most out of your marketing budget by doing more with less. Focus on making data-driven judgments rather than relying on guesswork. Maximize the Marketing Tech Investment As a manufacturer, you have access to a number of tools and resources. You will need to collaborate with your technical team to integrate it. Collaborate with your IT team to effectively adapt, innovate, and apply technology. By integrating current technologies, you can automate and improve marketing campaigns more efficiently. “Marketing professionals have to act as conveners and connect the dots so that there is alignment between stakeholders like sales and operation teams and executive leadership on what products and services will drive growth in any given quarter." – Maliha Aqeel, Director of Global Communication, Fix Network World in conversation with Media7 3 Best B2B Marketing Strategies for Manufacturers That Drive Sales Consider Purchasing an E-commerce Platform Consumer behavior is driving manufacturing transformation, particularly the shift to digital channels. Manufacturers who still handle consumers solely by phone, fax, or email risk losing their loyalty as their worlds and tastes grow increasingly digital. Manufacturers have clearly acknowledged the digital transition in 2021. This year's Manufacturing & E-Commerce Benchmark Report says 98% of manufacturers have, or plan to have, an e-commerce strategy. Moreover, 42% of manufacturers who engaged in e-commerce and digital said it strengthened client connections. How does e-commerce benefit manufacturers? Distributes a customized catalog to your customers Ascertains those spare components are visible It allows customers to customize items online Sells your whole range online Increases your consumer base Focus on the User Experience and Interface (UX/UI) The term "User Experience" refers to all elements of an end user's engagement with a business, its goods, and services. The purpose of user experience is to establish a connection between company objectives and user demands. An engaging user interface or user experience keeps users engaged and consumers pleased. Additionally, it enhances the rate of return on investment (ROI). That is why it is necessary to maintain great UI/UX quality. How does UX/UI benefit manufacturers? Increases the number of conversions Support is less expensive It helps with SEO Brand loyalty is increased Embrace an Omni-channel Strategy Millennials represent 73% of those making buying decisions for companies. Part of this means offering a seamless, consistent shopping experience across a variety of channels. With the right CRM solution, you'll eliminate a lot of the legwork associated with targeting specific buyers. Manufacturers can leverage omni-channel to increase availability, promote sales and traffic, and connect digital touchpoints. How does Omni-channel benefit manufacturers? Supports marketers in developing trust Enhances the user experience with the brand It clarifies a complex subject Final Words Developing a successful manufacturing marketing plan is all that is required to set your organization apart from the competition. Consider thinking outside of the box and developing innovative manufacturing marketing strategies that will surprise your targeted customers and keep you on their minds at all times. B2B marketing for manufacturers has long been a priority, since manufacturers frequently overlook this aspect of their business when they should. Utilize the above-mentioned sales-driven manufacturing marketing methods to assist your organization in growing and reaching the maximum range of target prospects. FAQ What is the goal of business-to-business marketing? B2B marketing's goal is to familiarize other businesses with your brand name and the value of your product or service in order to convert them into clients. How can manufacturers energize their market presence? Manufacturers may boost their market presence by advertising on various social media platforms, opting for native language ads, and partnering with influencers to promote their products or services.

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Why Manufacturing Companies Must Consider Business Intelligence

Article | December 14, 2021

Do manufacturing businesses require Business Intelligence (BI)? The answer is YES. Manufacturing is one of the most data-intensive businesses, producing massive amounts of data ranging from supply chain management to shop floor scheduling, accounting to shipping and delivery, and more. All of this information would go to waste if not properly categorized and utilized. Scrutinizing and analyzing your data with business intelligence will help you become a more efficientand productive organization. Your organized data can show you where the gaps or inefficiencies are in your manufacturing process and help you fix it. Many companies simply are not willing to change or think they are done once they make a change. But the truth is technology, consumer demands, the way we work, human needs and much more are constantly changing. Michael Walton, Director, Industry Executive at Microsoft BI has the potential to improve the operations of an organization and transform it into an organized one. According to Finances Online research, more than 46% of organizations are already employing a BI tool as a significant part of their company strategy, and according to Dresner Advisory Services research, 8 in 10 manufacturers who use BI for analytics have seen it function successfully. How Manufacturing Operations Are Improving with Business Intelligence? As revealed by the BI statistics above, we can see that business intelligence is critical in manufacturing. To further illustrate how business intelligence supports the manufacturing industry, let's look at some of the business intelligence benefits that are making a difference in the manufacturing industry. Advances Operational Efficacy While modern enterprises create massive amounts of data, not all of this data is relevant. Today's business intelligence solutions take all of the data from your organization and transform it into an easily comprehensible and actionable format. It enables you to minimize or fix errors in real-time. Additionally, it helps you to forecast raw material demand and assess procedures along the supply chain to ensure maximum efficiency. Allows for the Analysis and Monitoring of Financial Operations Business intelligence solutions provide insight into sales, profit, and loss, raw material utilization and can usually assist you in optimizing resources to increase your return on investment. Understanding your cost-benefit analysis, BI enables you to manage production costs, monitor processes, and improve value chain management. Assists in the Management of Your Supply Chain Manufacturing companies engage with various carriers, handling these multiple processes can be complicated. BI enables manufacturing companies to have more accurate control over shipments, costs, and carrier performance by providing visibility into deliveries, freight expenditures, and general supplies. Contributes to the Reduction of Inventory Expenses and Errors Overstocks and out-of-stocks are substantial barriers to profitability. Business intelligence can assist you in tracking records over time and location while identifying issues such as product faults, inventory turnover, and margins for particular distributors. Determines the Efficiency of Equipment Several factors can cause inefficient production. For example, errors with equipment due to improper installation, maintenance, or frequent downtime can reduce production. So, to keep industrial operations running well, one must monitor these factors. Manufacturers can maintain their machines' health using data analytics and business intelligence. It provides real-time information about your production lines' status and streamlines production procedures. How Business Intelligence Helped SKF (SvenskaKullagerfabriken) to Efficiently Plan Their Future Manufacturing SKF is a key supplier of bearings, seals, mechatronics, and lubrication systems globally. The company posses its headquarter in Sweden and has distributors in over 130 countries. Due to SKF's extensive worldwide reach and product diversity, they constantly need to forecast market size and demand for their products to modify their future manufacturing. Generally, SKF experts developed and kept their forecasts in traditional and intricate excel files. However, the efforts of maintaining and reconciling disparate studies were excessively high. As a result, SKF used require days to generate a simple demand prediction. Later, SKF integrated its business data assets into a single system by utilizing business intelligence in production. Following that, they could swiftly begin sharing their data and insights across multiple divisions within their firm. They are now able to aggregate demand estimation fast and does not face cross-departmental issues about data integrity for the vast number of product varieties they manufacture. This intelligent data management enabled SKF to plan their future production operations efficiently. Final Words Business intelligence in manufacturing makes a big difference in the organization's entire operations. Given the benefits of business intelligence in manufacturing, a growing number of manufacturers are implementing it in their operations. According to Mordor Intelligence, Business Intelligence (BI) Market was worth USD 20.516 billion in 2020 and is anticipated to reach USD 40.50 billion by 2026, growing at a 12% compound annual growth rate throughout the forecast period (2021-2026). Hence, we may say that the business intelligence is crucial for manufacturing and is booming, thanks to its enormous potential and the numerous benefits it provides to various businesses. FAQ Why is business intelligence so important in manufacturing? Organization intelligence may assist businesses in making better decisions by presenting current and past data within the context of their business. Analysts can use business intelligence to give performance and competitive benchmarking data to help the firm run more smoothly and efficiently. What value does BI add to manufacturing? Business intelligence solutions provide insight into sales, profit, and loss, raw material utilization and can usually assist you in optimizing resources to increase your return on investment. Understanding your cost-benefit analysis enables you to manage production costs, monitor processes, and improve value chain management. What is business intelligence's key objective? Business intelligence is helpful to assist corporate leaders, business managers, and other operational employees in making more informed business

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The Unrelenting Growth of Technology in Manufacturing

Article | May 13, 2021

When the manufacturing industry began to embrace digital technology a decade ago, it adopted a new identity — smart manufacturing or Industry 4.0. Applying cloud, automation, analytics, machine learning and big data to production operations created a connected ecosystem for manufacturing and supply chain management, and became a high-growth market. At the start of 2020, the sector was on track to grow into a market worth more than $300 billion in the coming five years. Then the pandemic hit. By spring, millions of workers had lost their jobs. Some plants closed temporarily or slowed production so workers could spread out to maintain a safe distance from one another. Investment in smart manufacturing fell too, by 16 percent between March and April alone. Some researchers predicted that such a pull-back would dampen investment through 2025. But the conversations we’ve had with C-suite manufacturing executives and service providers suggest investment in smart manufacturing will intensify. By 2025, it could be worth more than $400 billion. It’s no wonder.

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Spotlight

Yazaki Component Technology

An independent automotive component maker founded in Japan in 1941, Yazaki is a global leader in the research, development and delivery of vehicle power and data solutions for automotive applications. With more than 255 000 employees in more than 40 countries, Yazaki is one of the world's largest privately-owned automotive suppliers. Every day we put those resources to work for one specific purpose: to help our customers achieve success. Defined by an unyielding commitment to the success of our customers, Yazaki has become a valued supplier to virtually every major automotive manufacturer in the world.

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