How 3D Printing Won an Oscar

| March 14, 2019
HOW 3D PRINTING WON AN OSCAR
Austrian designer Julia Koerner had a rather delicious surprise last month: Head Costume Designer Ruth E. Carter, with whom Julia collaborated closely, won the Academy Award for her work on Black Panther. The cherry on top: Ruth wore a custom 3D printed piece created by Julia for the Oscar festivities.

Spotlight

BALYO

BALYO transforms standard forklift trucks into standalone intelligent robots thanks to its breakthrough proprietary Driven by Balyo™ technology. The geoguidance navigation system developed by BALYO allows vehicles equipped with the system to locate their position in real-time and navigate autonomously inside buildings/warehouses. Within the automated handling vehicle market, BALYO’s 2021 outlook includes the acceleration of profitable growth after the successful implementation of a more efficient and autonomous commercial strategy. BALYO will pursue efforts to accelerate sales in 2021, including the addition of John Hayes, a well-respected and experienced industry thought-leader, as Director of US Sales to grow North American business development. The anchoring of new operational drivers, commercial partnerships forged with integrators, and commercial autonomy through technological developments will uniquely position BALYO in 2021 and beyond.

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Is Additive Manufacturing the Key to Restore American Manufacturing?

Article | November 20, 2021

Additive manufacturing in America plays a significant part in reviving the manufacturing industry and establishing the country as a leader in applying additive manufacturing technology. The United States was formerly the industrial leader, but it fell out of favor between 2000 and 2010 for many reasons, including recession and structural and financial instability. In this challenging time, technology interventions such as additive manufacturing in the manufacturing business have allowed the industry to survive. As per the recent report by A.T. Kearney, the USA, the industry leader in manufacturing, has worked hard to reclaim its top position in manufacturing and has also been named the leader in additive manufacturing. Let's look at which fields of America are utilizing the benefits of additive manufacturing technology to reclaim its position as the industry leader. Additive Manufacturing in America The manufacturing industry is gravitating toward additive manufacturing, sometimes known as 3D printing. The numerous advantages of additive manufacturing, such as the reduction of material waste, the reduction of prototyping time, the reduction of prototyping costs, the creation of lightweight objects, and the ease with which it can be implemented and recreated, are making it more popular around the world, including in the United States. In the United States, the additive manufacturing and material industry is expected to be worth $4.1 billion by 2020. China is the world's second-largest economy and is expected to reach a projected market size of US$14.5 billion by 2027, with a CAGR of 27.2 percent from 2020 to 2027. How does America Leverage the Additive Manufacturing? US Airforce has launched research into 3D printing The US Air Force has begun researching 3D printing replacement parts for old planes utilizing a 3D printing platform. The project initiative credit goes to 3D Systems, Lockheed Martin, Orbital ATK, and Northrop Grumman. America Makes will observe the project in its third stage and be led by the University of Dayton Research. The Air Force Laboratory financed the Maturation of Advanced Manufacturing for Low-Cost Sustainment (MAMLS) program. The US Air Force will investigate how the 3D printing technology may reproduce components for outdated aircraft. Using additive manufacturing, the replacement parts may be created faster and in smaller batches, with no minimum order quantity. In addition, applying additive manufacturing will reduce the aircraft ground time and eliminate the need for parts warehousing. American Manufacturing Companies and Additive Manufacturing 3D Systems, Inc. 3D Systems is an additive manufacturing company. Their work goes beyond prototyping. The company's experts use their deep domain expertise in aerospace and healthcare industries to produce competitive additive manufacturing solutions. This global leader in additive manufacturing helps you define business needs, verify manufacturing flow, and scale manufacturing flow. General Electric GE has seen the benefits of additive manufacturing and its options for product design, such as the potential to build lighter, more vital components and systems. As a result, they created goods that are better performing, more sophisticated in design, and easier to produce. Ford Ford's advanced manufacturing center in Michigan is all about additive manufacturing. The company employs 3D printing extensively in product development and is looking to integrate it into manufacturing lines. As a result, additive manufacturing is now a critical aspect of the Ford product development cycle, enabling prototype parts and product engineering exercises. Final Words The American manufacturing industry has experienced a renaissance as a result of the advent of additive manufacturing. Additionally, it has built its national accelerator and leading collaborative partner in additive manufacturing, "America Makes," which is the largest manufacturing industryglobally in terms of revenue and operates in a variety of areas. However, it is mainly focused on 3D printing or additive manufacturing, which is undoubtedly reviving the country's manufacturing sector. FAQ What are the significant challenges in additive manufacturing? Limitations in terms of size, consistency of quality, scalability, a limited variety of materials and high material costs, and limited multi-material capabilities are only a few of the prevalent issues associated with additive manufacturing technology. Which company is leading in additive manufacturing technology in the USA? 3D Systems Corp. is the leading company in additive manufacturing technology with a revenue of $566.6 million. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the significant challenges in additive manufacturing?", "acceptedAnswer": { "@type": "Answer", "text": "Limitations in terms of size, consistency of quality, scalability, a limited variety of materials and high material costs, and limited multi-material capabilities are only a few of the prevalent issues associated with additive manufacturing technology." } },{ "@type": "Question", "name": "Which company is leading in additive manufacturing technology in the USA?", "acceptedAnswer": { "@type": "Answer", "text": "3D Systems Corp. is the leading company in additive manufacturing technology with a revenue of $566.6 million." } }] }

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How Can Manufacturers Redefine Marketing Strategies in the Age of COVID?

Article | April 27, 2021

What do you need to create a killer B2B marketing plan or scale it to support a new marketing business in the age of COVID-19? Many manufacturing companies struggled when the coronavirus started. Some of them paused all marketing activities, waited for the lockdown to end, and then made up for potential losses. Looking at this situation, where does your business stand when it comes to marketing planning in 2021? Simply copying and pasting the old calendar, changing dates and campaign names will be far from being sufficient for the years ahead. Instead, establishing steady and tangible SMART B2B manufacturing marketing goals, which are specific, measurable, relevant, time-bound, and flexible, is crucial for marketers. And such goals should be made every quarter and bucketed under a planned manufacturing marketing strategy. Aren't you sure what to include in your B2B manufacturing marketing plan? Read on the following ideas that will help you do marketing in the age of COVID-19. Redefine your Budget Season As marketers in industrial manufacturing face planning failures such as inevitable spreadsheets, board meetings, sales, and client handling that accompany for an entire year, they're also facing dwindling budgets. So, redefining your manufacturing marketing budget in 2021 will be one of the most important aspects of marketing for manufacturers. Digital Marketing AMA's latest CMO Survey found that manufacturing marketers anticipate an 8.4% rise in digital marketing spending throughout 2021. What is your digital marketing goal in 2021? Generate double-digit leads for products and services? Promote or launch a new product or service? Expanding reach by ranking in Google's first search engine result page (SERP)? Creating a proper digital marketing plan will leverage to know beyond its tip of the ice. The digital platform will keep your marketing activities on track and in one place, and you will see what's working and what doesn't. This way, you can create a solid budget to implement digital marketing in your marketing business. Customer Experience A survey found that customer experience expenditure surged 10% from past years after companies started marketing budgeting. This prominently included A CRM (customer relationship management) platform. So, including a CRM will benefit your business to track and manage contacts present in your marketing pipeline. Social Media Platforms Interestingly, social media expenditure has soared by 74% since February 2021, and the investment by other manufacturers has paid off. Manufacturers report that social media has contributed to the company's performance 24% more after the pandemic. In general, 62% of marketers report that the importance of social media marketing for manufacturing has grown during the pandemic due to its critical role in reaching customers digitally. It's clear that companies that already implemented digital marketing see the value of budgeting for social media, which increased the positive results of marketing. So, when you set up a new budget, include social media to grow your business. 5 Things to Consider while Marketing your Business A Lead Scoring Model One of the most important aspects of marketing in manufacturing is implementing a lead scoring model. Investing in it will allow you to see through the valuable metric of your leads that will make you determine which ones are qualified. Metrics include your ideal customer's demographics such as company size, revenue, industry, and main pain points. Also, these have a number of website visits, specific page views, content downloads, contact forms, emails unlocked, engagement with social posts, and more. Regularly evaluate your lead scoring model and update to ensure your metrics are closely related to your ideal prospect. It would lead both sales and marketing for manufacturers to identify valuable leads in your database easily. Invest in A Video Marketing Strategy Video Marketing is a great deal. As per Cisco's research, by 2021, videos will account for 80% of all internet traffic. In addition, being one of the internet’s traffic sources, it’s practical and reasonable. Video marketing for manufacturers has been profitable by 83%. From creating more leads per year to a rise in sales, 80% say that video marketing has aided their business significantly. If you haven't invested in video marketing yet, or if you've only dipped your toes in the water, 2021 is the year to dive in completely. As per HubSpot's 2020 State of Marketing report, video beats content forms like blogging, email, and infographics. Also, video is the most-used marketing content type for manufacturers. So, there are many tools and resources that make it easy to get started with video marketing. Videos help to sell industrial manufacturing products and create a brand story. So, think about it and include this when budgeting your marketing plan. Move Beyond Basic Marketing Analytics Through digital marketing, manufacturing marketers have been trying to determine the ROI of their efforts. But do you know that most of them have been doing a lousy job? That's because they, and the tools they use, tend to focus on things that don't matter. These include views, clicks, etc. More than 600 manufacturers and industrial companies in the U.S. have learned that their marketing and sales are going wrong. Out of which, 35% of manufacturers are not using an analytics tool like Google Analytics. So, it is advisable to move beyond basic marketing analytics to track how much traffic is coming to your website. The latest tools can identify companies visiting and allow salespeople to engage them in their research phase. It will result in creating and maintaining promising relationships with clients. Content Isn't Optional A rock-hard content marketing plan is the core of your online business's success. Keep in mind; a few blogs are not sufficient to get accurate results! Creating content helps (by answering) your potential buyer's queries in their research process and throughout their buying journey. A survey found an online search or a blog acts as a key source for finding answers to questions. As most sales are happening online now, Hubspot suggests that manufacturing businesses' sales will surge incredibly in 2021. An average B2B manufacturing marketing has involved 68% of stakeholders. Prospects are now making more decisions by reaching out to a company than ever before because they want your website and social channels to educate them completely. If they can't find the information on your owned channels, they might turn to your competitor's website instead. This makes content the most important aspect of marketing. When it comes to steady and consistent lead generation for b2b manufacturers, content is at the front and center of all the B2B manufacturing marketing trends. So, take content seriously instead of keeping it just as an alternative. What's Important for 2021? Plan in quarters Many companies create full-year planning calendars in November and December. The pandemic in 2020 has taught us that to plan too ahead in advance can get your business to flow in the wrong direction. Because who knows whether those plans or events would fall digitally or be back to in-person. Will your target audience be as approachable as to emails and webinars or not? So, plan your marketing things quarterly from annual to ensure your business leads in the right way. Audit Constantly It's not advisable to keep an eye on one particular marketing metric, for example, tracking traffic to your website. Instead, it's the whole picture that matters. 2021 is the year to evaluate every goal, every channel, and every message related to your business. With this, think about creating a big picture as well—company positioning and values, competitive research, and even business goals. Here are some standard audit actions recommended: 1. Conversion rates Visitors converting to leads Leads converting to customers 2. Email engagement Number of sent emails Deliverability metrics Subscriptions/unsubscribing 3. Revenue attribution audits How much revenue can be credited to marketing campaigns? 4. Campaign success How did all of the individual elements of your campaign perform? That includes: The site and landing pages Email marketing Paid ads and PPC Social messages How did the campaign perform against other campaigns? 5. Social media audit Engagement by channel Overall reach and growth 6. Funnel audit How effectively contacts are moving through the funnel In addition, conduct an audit and analysis vertical to ensure all the automation is taking place or running appropriately. Doing it will help your marketing team keep a constant check on all the processes and cater to you with exact marketing activities. Keep this activity active throughout the year. Continue Shifting Budgets—Don't Be Afraid Much of 2020 has been experimental in marketing for manufacturers. Many manufacturing companies moved away from in-person events to a webinar, shifted expensive prospect meetings to internet meetings, trade events to PPC, website, and content creation. In these cases, you might have to shift your budgeting when needed. Consider revising the budget to create advertorials, creative virtual events, and strategic lead generation tools if you plan in quarters. Along with these, 2021 brought a good time to invest even in intent data, ABM, SEO, and other automated technologically advanced digital initiatives. According to a recent study, manufacturing companies are now 21% more likely to invest in automation and technology. As they are now inclined towards the use of webinars & virtual events (20%), search & social media (14%), and website (12%). All of these increased in light of COVID-19. So, start planning for what's sure to have a better year ahead with your marketing strategies. Frequently Asked Questions What is the role of marketing in the manufacturing industry? Marketing plays a pivotal role in the manufacturing industry. Through marketing, customers are well informed about products or services a company offers. Also, marketing helps in building the brand name, awareness, and visibility of a company. How to use social media marketing in manufacturing? Social media marketing in manufacturing can be ideally used in these ways: Choose right platform Share useful content Create advertisements Create creative posts Connect with in-market participants Encourage engagement Create videos and share Address problems and provide solutions through content What are the important aspects of marketing for the manufacturing industry? Being the crucial part of any company in the manufacturing industry, essential aspects of marketing are: Website Brand name Platform Promotion SEO Sales How can Email Marketing help to market in the manufacturing industry? Email marketing in the manufacturing industry can help by creating informational content. Start from offering subscription options to potential customers, clients, and visitors. Send updates, information, an overview of the company's services and products to aware the reader and convert them into loyal customers. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "WHAT IS THE ROLE OF MARKETING IN THE MANUFACTURING INDUSTRY?", "acceptedAnswer": { "@type": "Answer", "text": "Marketing plays a pivotal role in the manufacturing industry. Through marketing, customers are well informed about products or services a company offers. Also, marketing helps in building the brand name, awareness, and visibility of a company." } },{ "@type": "Question", "name": "HOW TO USE SOCIAL MEDIA MARKETING IN MANUFACTURING?", "acceptedAnswer": { "@type": "Answer", "text": "Social media marketing in manufacturing can be ideally used in these ways: Choose right platform Share useful content Create advertisements Create creative posts Connect with in-market participants Encourage engagement Create videos and share Address problems and provide solutions through content" } },{ "@type": "Question", "name": "WHAT ARE THE IMPORTANT ASPECTS OF MARKETING FOR THE MANUFACTURING INDUSTRY?", "acceptedAnswer": { "@type": "Answer", "text": "Being the crucial part of any company in the manufacturing industry, essential aspects of marketing are: Website Brand name Platform Promotion SEO Sales" } },{ "@type": "Question", "name": "HOW CAN EMAIL MARKETING HELP TO MARKET IN THE MANUFACTURING INDUSTRY?", "acceptedAnswer": { "@type": "Answer", "text": "Email marketing in the manufacturing industry can help by creating informational content. Start from offering subscription options to potential customers, clients, and visitors. Send updates, information, an overview of the company's services and products to aware the reader and convert them into loyal customers." } }] }

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Top Five Industries That Are Leveraging Additive Manufacturing

Article | October 20, 2021

Additive manufacturing has advanced significantly in recent years and is currently used in nearly every area to improve both products and processes in the manufacturing business. As a result, manufacturers have been more imaginative and innovative in offering relevant products to their target customer group due to this technological advancement. Mr. Matt Mong, a prominent business executive, also mentioned in one of his Media7 interviews, As technology takes over and enhances many of the processes we used to handle with manual labor, we are freed up to use our minds creatively, which leads to bigger and better leaps in innovation and productivity. Matt Mong, VP Market Innovation and Project Business Evangelist at Adeaca The use of additive technology provides several advantages, including creating unique shapes and low production costs. In addition, the increasing application of additive manufacturing technologies is accelerating the growth of the additive manufacturing market. According to recent research conducted by Metal AM, the value of additively produced components is expected to increase by 15% annually from $12 billion in 2020 to $51 billion in 2030. Thus, additive marketing is the way forward for all industries. This article will cover the top five industries that utilize additive manufacturing and are advancing their businesses every day by overcoming the prevailing challenges such as production errors, downtime, and skilled labor shortage with the benefits of additive manufacturing. Five Industries Utilizing Additive Manufacturing Though additive manufacturing or 3D printing has penetrated almost all the industries, we have picked up a few of the prevailing industries that have started using additive manufacturing and excelling in it. Additive Manufacturing in Aerospace Aerospace has always been the first sector to adopt new technology. Precision is critical in this sector, as a failure of any component is not an option in aerospace. In aircraft production, dimension, weight, and temperature tolerance are critical, and additive technology provides every solution around this. As a result, additive manufacturing has evolved into a critical technology that adds value throughout the supply chain for prominent aircraft firms like Airbus, GE, Boeing, and TTM. Additive Manufacturing in Healthcare Healthcare or medical is one of the industries that is maximizing the benefits of additive manufacturing. Technology enables the medical sector to be more innovative, accurate, and capable of offering the most excellent medical solutions available today. It enables medical practitioners to rehearse before procedures and medical researchers to study functioning human tissues for basic biological research. In addition, it is utilized to fabricate tissues and organoids, surgical instruments, patient-specific surgical models, and bespoke prostheses. Thus, additive technology has altered the face of medicine, elevating it to a more sophisticated and solution-oriented state. Additive Manufacturing in Architecture As with other industries, additive manufacturing reshapes the architectural and construction sectors by eliminating conventional industrial barriers such as production time and cost, material waste, and design constraints. By utilizing 3D printing, designers can now quickly construct and demonstrate how structural parts will function and appear when combined. It also assists designers in seeing how the plan will seem subsequent execution. Additive Manufacturing in Manufacturing Nowadays, additive manufacturing, or 3D printing, is a significant part of the manufacturing process. For example, rather than fabricating a product from solid blocks, additive manufacturing may build a three-dimensional model utilizing fine powder, various metals, polymers, and composite materials as raw materials for constructing a 3D model with a three-dimensional printer. Additive Manufacturing in Education Additive manufacturing is reshaping the educational industry by introducing a new teaching trend and transforming the classroom experience for students. It is being used in various disciplines, including engineering, architecture, medicine, graphic design, geography, history, and even chemistry. They may produce prototypes, three-dimensional models, and historical objects, among other things. Thus, technology enables learners to get more practical information about their respective courses directly on the floor. How has General Electric (GE) been pioneering the use of Additive Manufacturing for 20 years? GE's primary competency is additive manufacturing (3D printing), and the company has made significant investments in the technology. It utilizes additive technology to manufacture a range of components for aviation and other sectors. This article will look at one of their manufacturing case studies and how additive technology enabled them to get the desired result from the end product. CASE STUDY: OPTISYS Optisys modified a vast, multi-part antenna assembly into a palm-sized, lighter, one-piece additive metal antenna. The antenna's aluminum material was chosen because of its surface conductivity, low weight, corrosion resistance, and stress and vibration resistance. Optisys was able to break even on machine acquisition within one year after acquiring its first Direct Metal Laser Melting (DMLM) equipment by utilizing additive technologies. (Source: General Electric) Benefits and Outcomes Non-recurring expenditures were reduced by 75%. Weight loss of 95% The size was reduced by 80%. Part-to-part reduction of 100-to-1 Cycle duration shortened from 11 to 2 months 5 product lines were created for AM, a new market growth Final Words Additive manufacturing benefits a wide variety of businesses. Industries must recognize the advantages of additive manufacturing and begin using the technology in their manufacturing processes to cut production time and costs while increasing product accuracy. This game-changing expansion of the additive manufacturing market across several industries is upgrading both products and production processes. FAQs How do you define additive manufacturing? Additive manufacturing (AM), more generally referred to as 3D printing, is a ground-breaking manufacturing technique that enables the creation of lighter, more robust components and systems. As the name implies, additive manufacturing is adding material to an item to create it. Is additive manufacturing the same as 3D printing? Both terms are interchangeable. Additive manufacturing and 3D printing manufacture components by connecting or adding material from a CAD file. Which companies specialized in additive manufacturing? American Additive Manufacturing, Forecast 3D, Sciaky, Inc., 3 Axis Development, Inc., Jonco Industries, Inc., Polyhistor International, Inc., and Caelynx, LLC are renowned companies for additive manufacturing in the United States of America. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How do you define additive manufacturing?", "acceptedAnswer": { "@type": "Answer", "text": "Additive manufacturing (AM), more generally referred to as 3D printing, is a ground-breaking manufacturing technique that enables the creation of lighter, more robust components and systems. As the name implies, additive manufacturing is adding material to an item to create it." } },{ "@type": "Question", "name": "Is additive manufacturing the same as 3D printing?", "acceptedAnswer": { "@type": "Answer", "text": "Both terms are interchangeable. Additive manufacturing and 3D printing manufacture components by connecting or adding material from a CAD file." } },{ "@type": "Question", "name": "Which companies specialized in additive manufacturing?", "acceptedAnswer": { "@type": "Answer", "text": "American Additive Manufacturing, Forecast 3D, Sciaky, Inc., 3 Axis Development, Inc., Jonco Industries, Inc., Polyhistor International, Inc., and Caelynx, LLC are renowned companies for additive manufacturing in the United States of America." } }] }

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Lessons Learned in Electronics Transforms Other Discrete Manufacturing Operations

Article | May 10, 2021

Jason Spera, picture left, recently shared his vantage of the changes for factory floor automation in 2021. Jason is CEO and Co-Founder, Aegis Software. Spera is a leader in MES/MOM software platforms for discrete manufacturers with particular expertise in electronics manufacturing. Founded in 1997, today more than 2,200 factory sites worldwide use some form of Aegis software to improve productivity and quality while meeting regulatory, compliance and traceability challenges. Spera's background as a manufacturing engineer in an electronics manufacturing company and the needs he saw in that role led to the creation of the original software products and continue to inform the vision that drives Aegis solutions, like FactoryLogix. He regularly speaks on topics surrounding factory digitization, IIoT, and Industry 4.0. Contact Jason on LinkedIn.

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Spotlight

BALYO

BALYO transforms standard forklift trucks into standalone intelligent robots thanks to its breakthrough proprietary Driven by Balyo™ technology. The geoguidance navigation system developed by BALYO allows vehicles equipped with the system to locate their position in real-time and navigate autonomously inside buildings/warehouses. Within the automated handling vehicle market, BALYO’s 2021 outlook includes the acceleration of profitable growth after the successful implementation of a more efficient and autonomous commercial strategy. BALYO will pursue efforts to accelerate sales in 2021, including the addition of John Hayes, a well-respected and experienced industry thought-leader, as Director of US Sales to grow North American business development. The anchoring of new operational drivers, commercial partnerships forged with integrators, and commercial autonomy through technological developments will uniquely position BALYO in 2021 and beyond.

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