China’s Manufacturing Transformation under the Industrial Internet

| February 17, 2020
CHINA’S MANUFACTURING TRANSFORMATION UNDER THE INDUSTRIAL INTERNET
The fundamental reason for the sustained and rapid growth of China’s economy over the past 30 years of reform and opening up lies in the establishment of a manufacturing strategy that suits the national conditions, that is, to take advantage of China’s labor force and market advantages, participate in the international division of labor, integrate into the value chain, and become World Factory.

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Modern Machine Shop

Modern Machine Shop, published by Gardner Business Media Inc., is the leading business-to-business publication in North America focused on CNC machining. We reach an audience of manufacturing business owners, executives, managers, and engineers who oversee the facilities and processes that manufacture machined parts for industries such as automotive, aerospace, defense, oil and gas, medical, and heavy equipment. Our editorial approach emphasizes staff-written content, with editors routinely visiting industrial sites to see and report on successful applications of machining technology. The current editorial staff includes five members who have been with the publication for more than 10 years. Published monthly, Modern Machine Shop magazine has been in print since 1928. Our robust website, mmsonline.com, is a leading research destination for users and buyers of machining technology, with new content added to the site daily. Modern Machine Shop also serves our audience through digital edi

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3 Sales-Driving Manufacturing Marketing Strategies

Article | December 28, 2021

Successful manufacturing marketing strategies are all you need to grow your business and make it visible in every way to your target customer group. Many manufacturers are now becoming vigilant towards B2B marketing and have started forming an individual marketing budget in their annual budgets. “We should quantify marketing to inform what we do – not to decide what we do.” – Rory Sutherland, Vice-Chairman, Ogily As per Statista, nearly half of B2B organizations said they’re planning to boost their content budget in the next year. As a result, B2B marketing for manufacturers must be redesigned and smartly strategized in order to be more effective and fruitful. This article will focus on the significant challenges manufacturers face in B2B marketing and how manufacturers use the three most sales-driven manufacturing marketing strategies. 4 Biggest Marketing Challenges in B2B & Manufacturing Develop Tailored Experiences You have a few seconds to capture the customer's interest. When done correctly, personalization may help. With persistent multi-channel marketing, you may strengthen your brand in target areas. Additionally, an account-based marketing approach enables you to focus on important clients while generating customized content for them. Integrate agile methods to test novel ideas across your business without demanding extensive approval. Further, crowdsourced content, B2B communities, and advocate marketing should be prioritized. Convert Leads into Sales With the right strategy, you may generate more high-quality leads. Relate marketing expenditures to sales and demonstrate the impact of marketing on the bottom line. Align marketing and sales by focusing on the customer's purchasing journey. Increase the quality of your leads, transparency, and collaboration with your partners. Measure Marketing Performance Marketers will be asked to demonstrate ROI and forecast future actions. Proactively calculate the MROI (Marketing Return on Investment) on marketing and sales investments. Determine how to get the most out of your marketing budget by doing more with less. Focus on making data-driven judgments rather than relying on guesswork. Maximize the Marketing Tech Investment As a manufacturer, you have access to a number of tools and resources. You will need to collaborate with your technical team to integrate it. Collaborate with your IT team to effectively adapt, innovate, and apply technology. By integrating current technologies, you can automate and improve marketing campaigns more efficiently. “Marketing professionals have to act as conveners and connect the dots so that there is alignment between stakeholders like sales and operation teams and executive leadership on what products and services will drive growth in any given quarter." – Maliha Aqeel, Director of Global Communication, Fix Network World in conversation with Media7 3 Best B2B Marketing Strategies for Manufacturers That Drive Sales Consider Purchasing an E-commerce Platform Consumer behavior is driving manufacturing transformation, particularly the shift to digital channels. Manufacturers who still handle consumers solely by phone, fax, or email risk losing their loyalty as their worlds and tastes grow increasingly digital. Manufacturers have clearly acknowledged the digital transition in 2021. This year's Manufacturing & E-Commerce Benchmark Report says 98% of manufacturers have, or plan to have, an e-commerce strategy. Moreover, 42% of manufacturers who engaged in e-commerce and digital said it strengthened client connections. How does e-commerce benefit manufacturers? Distributes a customized catalog to your customers Ascertains those spare components are visible It allows customers to customize items online Sells your whole range online Increases your consumer base Focus on the User Experience and Interface (UX/UI) The term "User Experience" refers to all elements of an end user's engagement with a business, its goods, and services. The purpose of user experience is to establish a connection between company objectives and user demands. An engaging user interface or user experience keeps users engaged and consumers pleased. Additionally, it enhances the rate of return on investment (ROI). That is why it is necessary to maintain great UI/UX quality. How does UX/UI benefit manufacturers? Increases the number of conversions Support is less expensive It helps with SEO Brand loyalty is increased Embrace an Omni-channel Strategy Millennials represent 73% of those making buying decisions for companies. Part of this means offering a seamless, consistent shopping experience across a variety of channels. With the right CRM solution, you'll eliminate a lot of the legwork associated with targeting specific buyers. Manufacturers can leverage omni-channel to increase availability, promote sales and traffic, and connect digital touchpoints. How does Omni-channel benefit manufacturers? Supports marketers in developing trust Enhances the user experience with the brand It clarifies a complex subject Final Words Developing a successful manufacturing marketing plan is all that is required to set your organization apart from the competition. Consider thinking outside of the box and developing innovative manufacturing marketing strategies that will surprise your targeted customers and keep you on their minds at all times. B2B marketing for manufacturers has long been a priority, since manufacturers frequently overlook this aspect of their business when they should. Utilize the above-mentioned sales-driven manufacturing marketing methods to assist your organization in growing and reaching the maximum range of target prospects. FAQ What is the goal of business-to-business marketing? B2B marketing's goal is to familiarize other businesses with your brand name and the value of your product or service in order to convert them into clients. How can manufacturers energize their market presence? Manufacturers may boost their market presence by advertising on various social media platforms, opting for native language ads, and partnering with influencers to promote their products or services.

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How Intent Data for Manufacturers Can be Beneficial in 2021?

Article | April 6, 2021

As the pandemic upended plans for marketing and sales in 2020, it forced marketers in the manufacturing industry to adopt the tactics of the remote world. Many of them are still wondering how they can focus on driving business growth in 2021. Intent data has undoubtedly added some spice to the season of online marketing. Research conducted by B2BecNews on 110 businesses found that 59.5% of business buyers research two to three websites before buying while 29.7% research up to seven websites. The “How” of Intent Data Intent data allows businesses to channel their expenditure to the leads that matter the most. It boosts sales and encourages marketers to be smarter by doing more in less time. Moreover, b2b buyers now tend to look for an immersive digital experience and are likely to conduct more and more searches before engaging with a brand. Such digital activity will tell you what a visitor’s intentions are called the intent data. To drive your business, here are some tried-and-true and unexpectedly productive ways to scale up your marketing and sales game using intent data. Improve your Sales Pitches/Pipelines When you are expanding or redefining your business because you want to target a new market or audience, third-party intent data is a decent place to start. Through intent data, your sales team can build a year’s pipeline by reaching target audiences. To get the value of your sales, you can use intent data categorizing with a professional group, seniority, functional area, business size, and more for targeted prospects. And if your data provides contact information, your sales team will have an even deeper understanding of the dynamics of prospects’ buying activities. Moreover, learning about the fact if a CEO or a random visitor visits your website creates a difference between a quality lead and a generic one. There are times when organizations don’t vigorously look for a product. But with the right content force, you can direct them towards a purchase decision. This way, you can get a chance to pitch and improve sales. So, how can content pitch sales? The next point explains the importance of nurturing content on your website. Nurture with Personalized Content Once you target new prospects, you can nurture them with excellent and informational marketing content. These can be in various forms like articles, blogs, advertisements, social media, infographics, and more. Personalization results better in the sea of marketing (digitally or manually). Since the pandemic has pushed the digital world extensively, personalization is on a hike. Companies that personalize their marketing strategies to communicate are improved by 86% in customer relations, have higher conversation rates, and observed improvement in businesses. To personalize your content, you have to look at intent data and search for the prospect’s interests. After your research, you can create content for them. Paying attention to contextual information will improve the prospect’s experience, causing them to turn into your client. After you create personalized content, what will happen next? Find out ahead. Generate High-Quality Leads Intent data tells you how far each prospect has progressed. A combination of intent and context data helps with lead scoring, which shows you the quality of leads. For example: A visit to your website by an intern is somewhat different from a CEO’s visit. Consuming content on general industry information differs in value from product-specific content that provides information on websites. When a visitor compares prices, it intends to buy, opposite to a visitor who bookmarks pages. Besides, intent data for manufacturers also tells: Channels to target your prospects actively. Content to encourage Offers to serve The timing of each lead nurturing action Improve Account-Based Marketing Campaigns Account-based marketing and intent data go hand-in-hand. So, it would be best if you worked through every possible path to collect more information about your prospects. This way, it will help you take a focused approach. Once you identify the interested prospects, you can focus your time and energy on those accounts and expand your reach. Intent data helps you to find more in-market customers. They can score leads with better precision and re-shape your marketing campaigns by showing up with the right message at the right time. Include Marketing Automation Operations Implementing marketing automation technologies with intent data will save your team's time. As they usually spent analyzing data entry by automatically setting alerts when buyers intend to show their interest. Why is Intent Data for Manufacturing Becoming Crucial for Future? With marketers, or say, manufacturing marketers, it's always vital to drive revenue for business and get ahead with trending marketing paths. For this, knowing intent of prospects is a must to gain success. Knowing a prospector’s behavior can help your marketing team target a specific profile and create personalized content on demand to increase their purchase decision. After all the information is collected, prospects become more knowledgeable and informed of the decision they make. More information attracts more potential buyers when they are informed conveniently at the right time and manner. In this entire process, you gain an increased ROI. These aspects are incomplete without intent data for manufacturers, which targets numerous data and creates an easy baseline so that marketers can learn precisely about potential prospects’ behaviors. Intent data can be used for the future through a particular pattern. Generic marketing campaigns delivered to a random audience will simply shut down your business. Because now, the users expect to see content that’s valuable to them. Therefore, intent data for manufacturers is the key to providing better answers and solutions and allowing better marketing budgets. Both of these lead to more conversions which results in more revenue. Frequently Asked Questions How is intent data collected? The collection of intent data is not new to marketers. It has gained prominence only after the pandemic. The data is gathered through the website. Its analysis is done by tracking visitors to the website, clicks, chatbots, duration of stay, and information search. How can manufacturers leverage intent data? The steps to leverage are: 1. identify the prospect and what it wants to search or trying to search. It could be keywords, trending words or phrases, and more. 2. Create quality yet informational content following the prospects’ interest. 3. Now, it’s time to promote content with the right on different channels to attract prospects. What are the intent data tools for manufacturers? Some good intent data tools manufacturers can use are: Leadfeeder ZoomInfo KickFire DemandJump What is buyer intent data for manufacturers? Through buyer intent data, your sales team easily reaches out and gets engaged with the right prospect at the right time. Manufacturing marketers use it to plan can create effective campaigns to target potential ones and convince them to buy. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "HOW IS INTENT DATA COLLECTED?", "acceptedAnswer": { "@type": "Answer", "text": "The collection of intent data is not new to marketers. It has gained prominence only after the pandemic. The data is gathered through the website. Its analysis is done by tracking visitors to the website, clicks, chatbots, duration of stay, and information search." } },{ "@type": "Question", "name": "HOW CAN MANUFACTURERS LEVERAGE INTENT DATA?", "acceptedAnswer": { "@type": "Answer", "text": "The steps to leverage are: 1. identify the prospect and what it wants to search or trying to search. It could be keywords, trending words or phrases, and more. 2. Create quality yet informational content following the prospects’ interest. 3. Now, it’s time to promote content with the right on different channels to attract prospects." } },{ "@type": "Question", "name": "WHAT ARE THE INTENT DATA TOOLS FOR MANUFACTURERS?", "acceptedAnswer": { "@type": "Answer", "text": "Some good intent data tools manufacturers can use are: Leadfeeder ZoomInfo KickFire DemandJump" } },{ "@type": "Question", "name": "WHAT IS BUYER INTENT DATA FOR MANUFACTURERS?", "acceptedAnswer": { "@type": "Answer", "text": "Through buyer intent data, your sales team easily reaches out and gets engaged with the right prospect at the right time. Manufacturing marketers use it to plan can create effective campaigns to target potential ones and convince them to buy." } }] }

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Egyptian Warehouse Automation Leader Solves North American Supply Chain Disruption Challenges

Article | January 20, 2022

COVID drove many supply chain disruptions in 2021. This was particularly true for companies using Asia to source product. Sadly, the bottleneck continues in 2022, but there are new channels now available to serve the North American material handling market. System integrators, dealers, and distributors in the space cannot work with vendors who offer slow delivery timetables. Customers want shelving, racking, conveyors, and robotics no later than Q3 2022. MODEX 2022 provides answers to solve the supply chain disruption MODEX 2022 (March 28-31, 2022) in Atlanta, will once again bring many global manufacturers to the event. Nearly 800 exhibitors and 40,000 attendees will respect COVID health and safety protocols while learning about much needed solutions from a variety of global manufacturers. For the first time there is an African company exhibiting at MODEX: LinkMisr International. Booth #C5475

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Three Business Examples That Effectively Practice Lean Manufacturing

Article | December 13, 2021

Lean manufacturing principles enable manufacturing businesses to achieve spectacular results and overhaul their conventional operations. A wide range of industries have adopted lean manufacturing because of its enormous advantages, and they have seen excellent results as a result. The 2010 Compensation Data Manufacturing survey indicated that 69.7% of manufacturing organizations employ lean manufacturing principles. By consuming this data, we can understand how far organizations have progressed toward incorporating lean principles into their operations. “Many companies are not willing to change or think they are done once they make a change. But the truth is technology, consumer demands; the way we work, human needs, and much more are constantly changing.” –Michael Walton, Director, Manufacturing Industry Executive at Microsoft Let's look at some examples of lean manufacturing from some well-known companies. These leading-edge examples of lean manufacturing will shed light on how lean principles positively affect. Leading Companies Using Lean Manufacturing Effectively Successful manufacturing businesses like Toyota, Nike, and Caterpillar are currently employing lean manufacturing ideas in their production processes. In addition, Intel, Parker Hannifin, and John Deere embrace these techniques. From them, we've described three different organizations in various sectors that are successfully adopting lean manufacturing. JOHN DEERE John Deere has also implemented a lean manufacturing strategy. As a result, many of their quality control procedures are automated, which means that more components can be checked for flaws in less time. This means that more supply can be released each day, and the product can be supplied at a lower price to the consumer. Additionally, these controls monitor the manufacturing process for each component of their products, ensuring that they never manufacture more than is required and waste essential materials in the process. INTEL Intel, known for its computer processors, has used lean manufacturing techniques to provide a higher quality product for an industry that requires zero defects. In the past, it took more than three months to get a microprocessor to the manufacturer, but this principle has helped shorten that time to less than ten days. Intel rapidly learned that creating more but worse quality was not the way to raise revenues and increase consumer satisfaction with its products, which were extremely precise and technical. Instead, both parties gain from quality control and waste reduction initiatives. This is even true in the tech industry, where goods are constantly changed and upgraded. TOYOTA Toyota, the world's largest automaker, was the first to implement lean manufacturing in its manufacturing operations. But, even more importantly, they've learned how to limit products that don't match customer expectations by eliminating waste. To achieve these goals, Toyota employs two essential procedures. The first is a method known as Jidoka, which loosely translates as "automation with the assistance of humans." This implies that, although some of the work is automated, humans always ensure that the result is of the highest quality. When something goes wrong, the machines have built-in programs that allow them to shut themselves down. Known as the Just In Time (JIT) model, this is the second stage. Once the last part of a process has been finished, the next phase can begin. No unnecessary work will be done if there is a problem with the assembly line. This lean manufacturing technique has inspired thousands of other businesses. Final Words Lean manufacturing principles and their execution require discipline and patience to get the results out of them. When we see the successful lean manufacturing examples, it is not a fraction of a second success. They have devoted their time, energy, and efforts to modifying every single operational process in order to become a part of lean manufacturing. Lean manufacturing is not a method; it is a way of life that transforms your business practices and takes your firm to a new level of operations. Gain insights from renowned organizations' lean manufacturing success stories to help you become a part of the lean companies of 2022. FAQ What is the effect of lean manufacturing? Lean is a performance-based, continuous-improvement strategy that removes waste and unnecessary processes from organizational operations. As a result, your company becomes more focused on the results. Is it possible for lean manufacturing to fail? It is conceivable in some circumstances, such as failing to focus on a single system implementation or implementing too many system changes at once and failing to have a sound follow-up system to check that everything is working effectively. Why do certain businesses struggle with lean manufacturing? Most businesses fail to see that lean is a management philosophy, not a set of tools. As a result, most corporate leaders either don't understand or lack the patience and control to implement lean manufacturing. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is the effect of lean manufacturing?", "acceptedAnswer": { "@type": "Answer", "text": "Lean is a performance-based, continuous-improvement strategy that removes waste and unnecessary processes from organizational operations. As a result, your company becomes more focused on the results." } },{ "@type": "Question", "name": "Is it possible for lean manufacturing to fail?", "acceptedAnswer": { "@type": "Answer", "text": "It is conceivable in some circumstances, such as failing to focus on a single system implementation or implementing too many system changes at once and failing to have a sound follow-up system to check that everything is working effectively." } },{ "@type": "Question", "name": "Why do certain businesses struggle with lean manufacturing?", "acceptedAnswer": { "@type": "Answer", "text": "Most businesses fail to see that lean is a management philosophy, not a set of tools. As a result, most corporate leaders either don't understand or lack the patience and control to implement lean manufacturing." } }] }

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Spotlight

Modern Machine Shop

Modern Machine Shop, published by Gardner Business Media Inc., is the leading business-to-business publication in North America focused on CNC machining. We reach an audience of manufacturing business owners, executives, managers, and engineers who oversee the facilities and processes that manufacture machined parts for industries such as automotive, aerospace, defense, oil and gas, medical, and heavy equipment. Our editorial approach emphasizes staff-written content, with editors routinely visiting industrial sites to see and report on successful applications of machining technology. The current editorial staff includes five members who have been with the publication for more than 10 years. Published monthly, Modern Machine Shop magazine has been in print since 1928. Our robust website, mmsonline.com, is a leading research destination for users and buyers of machining technology, with new content added to the site daily. Modern Machine Shop also serves our audience through digital edi

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