Boost Your B2B Lead Generation in 3 Easy Steps

Bhagyashri Kambale | May 05, 2022 | 157 views
B2B LEAD GENERATION
A consistent stream of marketing qualified leads is vital for B2B manufacturing enterprises. This is because manufacturing companies rely on a daily stream of orders to be productive and offer sufficient work for their personnel. Indeed, the manufacturing business model is contingent upon the sales process remaining active. Even one week without new leads can have a detrimental effect on your business's revenue and the livelihood of your personnel.

Manufacturing businesses can generate new leads in numerous ways. Of course, the particular strategies you choose will vary according to your target audience. There may be some diversity in your strategy for potential leads. This article will discuss three manufacturing lead generation strategies that can assist you in generating more qualified leads for your business.


Why Is Lead Generation Critical for B2B Businesses?

B2B lead generation is critical to sales development since it contributes to the development and conversion of demand for a product. Without a lead generation process, your team would be unable to create prospects, leaving your sales funnel empty.

This would imply that your sales representatives would be without leads to contact, nurture, and close. Operating a sales force without a lead pipeline impairs your ability to forecast sales and earnings, which has repercussions throughout your business.

The development of leads is a primary objective for management and executive teams in general. This can have a significant influence on revenue.

Producing consistent volumes of high-quality leads can provide your sales team with additional opportunities to close and revenue-generating opportunities. As a result, it is an acute component of client acquisition and revenue growth operations.

So how can you increase your business's lead generation in order to maintain growth in sales? Let us ascertain.


How Can Your Manufacturing Company Get More Qualified Leads?


Turn Website Visitors into Leads

Just because you manufacture something doesn't mean you shouldn't try to generate leads online. Manufacturing websites tend to be quite industrial, with lots of information and requirements on each page. Even if this is the case, make it simple for people to contact you. This can be done with a simple “Contact Us” button on each page. Never let these valuable website visitors depart without providing you with their email address.

Consider a web-to-lead form that links with your company's CRM program. Visitors that fill out this form will be added as new leads in your CRM. You'll be alerted by email so you can follow up quickly.


Provide Free Samples to Qualified Leads

You can't just send free samples to everyone who visits your site — you'd go bankrupt! If your company's products are small, you could give free samples to verified potential customers. Displaying this offer prominently on your homepage will encourage visitors to register.

Include fields on your web-to-lead form that capture the lead's industry and/or company size. Your sales team can then target the most appropriate prospects to send samples. Inquire about the products' satisfaction with these leads. A gift with customized service may be the secret to turning leads into customers.


Collaborate with E-Commerce Vendors

Another possibility is for manufacturers to drop ship white-labelled products or sell wholesale to individual drop-shippers. Many enthusiastic drop shippers are looking for things to offer on e-commerce sites. By working with these merchants, you can quickly get your goods to those who wish to sell or buy them.

This is a less traditional “lead generation” strategy that takes advantage of modern e-commerce. The early setup costs may be high for this collaboration, but the potential return on investment for your company is significant.


Final Words

Lead generation for manufacturers is a vital component of maintaining a healthy sales funnel. While the manufacturing business may face certain unique lead generation challenges, there are still numerous approaches to generating new qualified leads for follow-up.

Using the guidelines outlined above, you should be well on your way to developing a lead generation plan that generates consistent results for your business.


FAQ


What is B2B lead generation?

B2B lead generation is a technique used by B2B marketers to organically attract new clients to their business. This strategy comprises a variety of inbound marketing methods aimed at increasing exposure, awareness, and interest among prospects within a defined target demographic.


What are the four steps of lead generation?

Lead generation includes four steps: awareness, education, sampling, and conversion. This framework can be used to design the optimal end-to-end lead generation process for every new market, product or service you establish.


What comes first: the opportunity or the lead?

A lead is a sales prospect. An opportunity is a specific sales contract with an estimated financial value. The opportunity record will be linked to the lead or contact record of the potential client.

Spotlight

Aston Martin Lagonda Ltd

Aston Martin - an iconic marque of unrivalled heritage has entered a second century. With fresh investment, a new Chief Executive Officer and the strongest model line-up in the company's history, we now look to an exciting future.

OTHER ARTICLES

The Rise of Industry 5.0: When Men and Machines Work Together

Article | May 19, 2022

From Cyber-physical to Human Cyber-physical Systems (H CPS) Nurturing human-machine interaction in manufacturing will require the adoption, standardization, and implementation of new technologies. One of these new technologies is the cobot, or collaborative robot, the next generation of robots will be aware of human presence. It will understand the goals and desires of its human operator at the assembly line and learn to predict behaviors in advance. This will take automation at the assembly line to the next level, boosting efficiency tenfold. Human Cyber-Physical Systems will also help bridge the gap in accountability, sustainability, and safety left by Industry 4.0. Digital technology has spread its tentacles deep into the manufacturing industry. As the emergence of Industry 4.0 shows, cyber-physical systems at the heart of production are paving the way for future innovation. Many industries are still far from digital transformation. The Fourth Industrial Revolution, or Industry 4.0, originated from a German government strategy document. The initiative aimed to transform cyber-physical systems that used the Internet of Things (IoT) to communicate and the cloud to store and secure data into integrating human intelligence. This is where Industry 5.0 came in the picture. First introduced at the CeBIT 2017 held in Hannover; it was then called Society 5.0 and focused on resilience and sustainability of manufacturing. According to a survey by Accenture, 85% of 500 manufacturing executives agreed that robots and workers working together on production lines would become the norm. However, the human-integrated aspect of Industry 5.0 isn’t a standalone feature. Moving Towards Society-Centric Manufacturing Unlike in the past industrial revolutions, the current manufacturing industry focuses more on mitigating the adverse effects of production and manufacturing. Building synergy between man and machine is becoming the mainstay of Industry 5.0owing to the emergence of growing human-centric, socially-impactful manufacturing. This is accomplished by implementing environmentally responsible practices or through human intervention. In addition, Industry 5.0 extends its human-centric approach to push for relentless mass personalization that combines artificial intelligence and data analytics. “For companies that make engineered-to-order products, tedious design and engineering tasks are often the bottlenecks for selling more products and preparing them for each customer.” Scott Heide, Chief Executive Officer at Engineering Intent Corporation In a Nutshell Concerns about job loss no longer hold strong. This is partly due to the inseparable nature of human intelligence from innovation and how it is used in automation. Industry 5.0 has galvanized this approach. Its three main components: smart systems, smart devices, and smart automation will synergize physical and human intelligence to achieve resource optimization, seamless personalization and societal growth and harmony. There is a school of thought that says machines will be able to customize manufacturing by using data and AI. It may seem like a continuation of job losses due to automation, but even then, human intelligence cannot be replaced and that is the true rationale behind the emergence of Industry 5.0.

Read More

Rise in Adoption of Advanced Connecting Technology Boost the Demand for Smart Locks

Article | March 2, 2022

Rise in security and privacy concerns and the growing trend of IoT and automation drive the growth of smart surveillance and home security systems. The development of smart locks has enhanced locking systems with improved security. With the emergence of new connected technologies in the market, the demand for advancements in smart locks also increases. Due to this, market players are investing in continual R&D for developing top-notch smart locks, thus meeting the consumers' rising demand and securing their footprint in the industry. Demand for the smart lock is high in residential, commercial, and government sectors Smart locks are convenient to use and provide improved security to the user. From the residential to the commercial sector, the acceptance of smart locks is increasing gradually. Increase in standard of living in urban areas and disposable incomes drives the demand for smart locks in emerging nations. In addition, the easy availability of the internet and improved use of smartphones aid the acceptance of smart locks in residential sectors. The integration of smart locks with larger security systems provides improved protection. Due to this, the demand for smart locks is high commercial sector to provide reliable authentication and security procedures. The smart lock technology is widely used in hospitals, office buildings, banks, and other sectors for a variety of purposes such as network access, workstation access, and physical access. Smart locks are ideal for bolstering the physical security of the building and space. Technology plays a vital role in the government sector. Increase in security and safety concerns of personal and information assets has enhanced the adoption and implementation of smart lock technology in the government sector. Smart locks are used by multiple government agencies and forensics departments, specifically at sensitive information stations, for staff authentication and other security purposes. The market has a range of smart locks with hundreds of features. Technology in smart locks has come a long way. Presently, the market has smart locks with various operational modes such as WiFi, bluetooth, fingerprint, voice assistants and commands, and biometrics. However, there is still a long way to go, and market players are working on new technologies in smart locks. The latest and unique technology in smart locks provides lucrative opportunities for market growth. In addition, increased government investments in smart city projects in developing nations assist the market growth. According to Allied Market Research, the global smart lock market is anticipated to grow at a significant CAGR of 16.4% from 2017 to 2023. New launches and the latest technology in smart locks Market players are adopting strategic collaboration to innovate advanced lock systems with emerging technologies and market expansion. Kaadas, a leading provider of digital smart locks joined hands with Lamborghini to develop smart facial-recognition door locks. Kaadas recently introduced its high-tech and exclusive collection of smart facial-recognition door locks, which uses 3D structured light technology. The advanced 3D recognition technology offers infinitesimal accuracy for face recognition for biometric authentication and door unlocking. The novel Kaadas- Lamborghini facial recognition lock provides improved security for home and office buildings. The 3D recognition technology extracts exact facial features and bone structure for developing the 3D model and doesn’t support door unlocking with videos or photographs. Along with a 3D facial recognition system, the smart digital lock also provides advanced features including PIN code, mechanical override key, fingerprint biometrics, and encrypted CPU card for door unlocking. The facial recognition lock also supports automatic locking of the doors once closed. This high-tech lock can be a game-changer in the smart locks market. Smartphones have become an integral part of today’s lifestyle. With the growing technological advancements in IoT and remote control devices, operating smart devices and systems with smartphones has become easy. Market players are developing advanced and efficient smart locks to meet the growing customer demands. Schlage’s latest Encode Plus Smart WiFi Deadbolt is the first smart lock that works with Apple home keys. Encode Plus Smart lock works with Apple wallet and can be accessed with Apple Watch, iPhone, and home kit. It also offers other features to the customers such as remote controlling with applications, emergency alerts, activity details, and other advanced features which a user expects in a smart lock. The smart lock is also well-suited to Google Assistants and Alexa, and it will be available in the market later this spring. Covid-19 Scenario The outbreak of covid-19 impacted the global smart lock market as consumer spending on nonessential products decreased during the pandemic. However, the world is getting back to normalcy. Also, the inclination towards digitalization and automation has increased among people. The market is expected to witness significant growth in the coming years with the latest advancements in smart lock technologies. The market will recoup soon.

Read More

Digital Manufacturing Marketing Plan - Five Checklists

Article | September 22, 2021

Marketing for manufacturing companies hasn't always been easy. Because of the rising volatility in the economy, trade shows and face-to-face sales meetings have changed their manufacturing purchasing patterns. On the other hand, buyers are seeking for more convincing market reasons to buy your product. This means your manufacturing marketing strategy needs to evolve to answer each of these questions from the buyer angle in order to convince them in choosing your products over other competitor products. Manufacturers must do more than simply focus on product awareness to attract new buyers. Instead, they must concentrate on the content and intent of promotional activities that will reach target buyers through manufacturing advertising. The promotional message has always been the critical factor to be delivered at the right time and place. To hit the rock at the right spot, you must first understand the buyer's expectations in the manufacturing industry. So, let's get started. Buyers' Expectations from the Manufacturer Faster production cycles, higher-quality components and products, and affordable pricing are all expectations among manufacturing buyers. Therefore, marketing professionals in the manufacturing domain must consider these factors while developing a digital marketing strategy to outwit other competitors in the industry. What Is the Importance of Digital Marketing for Industrial Products? Going digital is the necessity of time. For example, almost 94 percent of B2B buyers conduct online research before making a purchase. Similarly, after using the correct digital marketing techniques for their industrial products, 82 percent of manufacturing enterprises increased their yearly sales within a year. This one-on-one discussion with one of the manufacturing industry's top leaders will give you a better understanding of manufacturing marketing's relevance. Marketing is VERY important to any company, although I generally see it being justified by the number of web hits or ‘leads’ that come in. - John Hayes, Director of Sales at BALYO So, small and medium-sized manufacturers (SMMs) must recognize that utilizing digital platforms is the most significant way of marketing for manufacturing companies.Effective digital marketing campaigns demand sound investment and planning. Hence, to stand out in this digital game, SMMs must review their digital marketing strategies to improve website traffic and conviction in their product on multiple digital platforms. To do so, look at the five checklists points at the top of the digital marketing trends for manufacturers. Five Priorities for Your Digital Manufacturing Marketing Plan Leading manufacturers are all getting good ROI for their industry digital marketing strategy. Let’s check out how are they doing it? Recognize the Buyer's Persona In the context of the increasing instability of the industrial ecosystem, manufacturers must better understand their target groups to develop product marketing strategies tailored to their needs. The potential buyer's digital activities also help understand the target buyer's persona through their digital activities on various digital platforms. For example, some customers prefer textual content to learn about a product, while others prefer to watch a video that explains everything in detail. So, as per the target buyer's demand, manufacturers can modify their product marketing content. It will also help you create an effective digital marketing strategy for your manufacturing company. Interact Effectively with Important Constituents To be visible in the eyes of your buyer, you must communicate with them frequently and effectively. In every industry, technology has altered the meaning of buyer communication. So, here are some of the most popular ways that all industry leaders are using to exchange information with their potential buyers. This strategy will also help you establish a positive rapport with potential buyers and stay in touch with them. Start a Newsletter: Prepare some research and conversion phase content, solution-oriented blogs, interviews, or success stories, as applicable for your company's profile. In this strategy, you must always be consistent and distinct. Create an Email Campaign: Use emails to build a more personal connection with your potential buyers. Create a buyer persona based on the interests of your target audience and segment them properly when crafting your emails. This practice will help your recipients feel recognized and involved. Use Social Media Networks to Your Advantage: Each of your buyer personas uses social media as a primary source of information. Use this platform to your advantage by developing specific techniques for staying top-of-mind among your target audience. Make the Website Content Appealing to Potential Buyers Manufacturing digital marketing content serves as a thread to draw your target buyers to your website. When the target buyer visits your website, the website content will play a critical role. As a result, every manufacturing company must have the concise, engaging, and appealing website content. Make sure that your website contains everything you require to connect with your target buyer persona. So, how do you know if your website's content is on track? Check out the list below for some key points that should be available on your website to make visitors feel valuable about your company. Key-informative content: This type of content should assist buyers in expanding their existing knowledge of your company, product, or services. It must include your brand’s story, services, product catalogs and brochures, FAQs, and solution-focused blogs. Trust-building content: This type of content encourages anxious buyers to trust your product or service, which may be entirely new for them. It includes previous buyer product reviews, client references, testimonials, buyer success stories, expert opinions, and business awards if any. User-friendly content: This is the most Crucial aspect of your website's content. As covered in the buyer persona section, buyers have diverse interests in consuming information. Some prefer to read text, some prefer to watch videos, and others prefer to consume information through CAD drawings, diagrams, or infographics. As a result, ensure that your website contains various forms of content so that each visitor is comfortable consuming what you are serving them about your product. SEO-optimized content: Ensure that your website contains your target buyers' keywords when searching for products. Creating SEO-friendly website content allows you to rank higher in Google searches and makes it easier for readers to find you. Use Marketing Automation Platform Because of the growing use of marketing automation tools, even the smallest manufacturers can now benefit from them. They're the easiest and most cost-effective way to gauge the success of your digital marketing efforts. So what benefits have you reaped from using the marketing automation software? Helps you keep track of your prospects' locations Assists you in obtaining the lead score, which tells you who your best leads are and where they originate Keep track of the conversions throughout the buying cycle with this tool As a result, the marketing automation technology helps you evaluate the return on your investment in numerous ways. Do a Competitor Analysis Analyzing your competitor's marketing strategies will help you develop sound business tactics for your next move. Competitor analysis aids you in understanding the market's demands and new prospects that you may have ignored previously. This strategic approach also aids in your understanding of where you stand in the market and what you need to come up with to stay ahead of competitors. Final Words Every buyer's attention isn't only focused on making a purchase. They also want a simple and pleasing purchase experience. Providing a delightful buying experience encourages customers to return to you for future purchases of the same or different products you have introduced. As a result, each of the checklists above plays a vital role in your potential customer's buying process and contributes to organic buyer growth. FAQs What is digital manufacturing? Digital manufacturing is the simultaneous creation of product and manufacturing process descriptions using an integrated computer-based system that involves simulation, 3D visualizations, analytics, and collaborative tools. How can manufacturers market their products? Promote your product by using various content types, including blogs, press releases, infographics, and videos. Consider event sponsorships as a way to reach a particular demographic with your brand's message. Distribute complimentary product samples to potential customers to secure bulk purchases. What is the most effective way to market a manufacturing firm? For your target groups, write and publish richer, solution-oriented content. To make your company more known to the general public, take virtual tours of your facility and create product videos to give people a better understanding of your product and company. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is digital manufacturing?", "acceptedAnswer": { "@type": "Answer", "text": "Digital manufacturing is the simultaneous creation of product and manufacturing process descriptions using an integrated computer-based system that involves simulation, 3D visualizations, analytics, and collaborative tools." } },{ "@type": "Question", "name": "How can manufacturers market their products?", "acceptedAnswer": { "@type": "Answer", "text": "Promote your product by using various content types, including blogs, press releases, infographics, and videos. Consider event sponsorships as a way to reach a particular demographic with your brand's message. Distribute complimentary product samples to potential customers to secure bulk purchases." } },{ "@type": "Question", "name": "What is the most effective way to market a manufacturing firm?", "acceptedAnswer": { "@type": "Answer", "text": "For your target groups, write and publish richer, solution-oriented content. To make your company more known to the general public, take virtual tours of your facility and create product videos to give people a better understanding of your product and company." } }] }

Read More

How Smart Manufacturing Is Powered by Digital Twin Technology?

Article | December 8, 2021

A digital twin is a virtual model of an object or system that comprises its lifecycle. It is updated with real-time data and aids decision-making through simulation, machine learning, and reasoning for the production system. IoT sensor data from the original object is used to create a digital twin of the system. This cloud-connected data allows engineers to monitor systems and model system dynamics in real-time. Modifications can be tested on the digital twin before making changes to the original system. Considering that digital twins are supposed to replicate a product's complete lifecycle and are used throughout the production process, it's not unexpected that digital twins have become prevalent in all stages of manufacturing. “More than a blueprint or schematic, a digital twin combines a real-time simulation of system dynamics with a set of executive controls,” – Dr. Daniel Araya, consultant and advisor with a special interest in artificial intelligence, technology policy, and governance Companies will increasingly embrace digital twins to boost productivity and decrease expenses. As per recent research by Research and Markets, nearly 36% of executives across industries recognize the benefits of digital twinning, with half planning to implement it by 2028.So how does this digital twin technology benefit modern manufacturing? Let's have a look. How the Digital Twin Drives Smart Manufacturing Digital twins in manufacturing are used to replicate production systems. Manufacturers can develop virtual representations of real-world products, equipment, processes, or systems using data from sensors connected to machines, tools, and other devices. In manufacturing, such simulations assist in monitoring and adapting equipment performance in real-time. With machine learning techniques, digital twins can predict future events and anticipate potential difficulties. For maintenance, digital twins allow for quick detection of any problems. They collect real-time system data, prior failure data, and relevant maintenance data. The technique employs machine learning and artificial intelligence to predict maintenance requirements. Using this data, companies can avoid production downtime. Digital Twin and Artificial Intelligence (AI) in manufacturing Using digital twins and AI in production can enhance uptime by predicting potential failures and keeping equipment working smoothly. In addition, there are significant cost savings in the planning and design process as digital twins and AI can be used to replicate a specific scenario. Maintenance is another area that has seen significant progress with the use of digital twin manufacturing. A Digital Twin powered by AI can predict when a piece of equipment will fail, allowing you to arrange predictive maintenance that is not simply taking information from OEM manuals but can significantly cut maintenance expenses along with reducing downtime. Using the digital twin, it is feasible to train virtual workers in high-risk functions, similar to how pilots are trained using flight simulators. It also frees up highly skilled workers to upgrade the plant and streamline operations. General Electric Created the Most Advanced Digital Twin General Electric Company (GE) is a multinational business based in Boston that was founded in 1892. It has developed the world's most advanced digital twin, which blends analytic models for power plant components that monitor asset health, wear, and performance with KPIs (Key Performance Indicators) determined by the customer and the organization's objectives. The Digital Twin is powered by PredixTM, an industrial platform built to manage huge amounts of data and run analytic algorithms. General Electric Company provides extra "control knobs" or "dimensionality" that can be utilized to improve the operation of the system or asset modeled with GE Digital Twin. Final Words Given the numerous advantages of digital twin manufacturing, the potential for digital twins to be used in manufacturing is virtually endless in the near future. There will be a slew of new advancements in the field of digital twin manufacturing. As a result, digital twins are continually acquiring new skills and capabilities. The ultimate goal of all of these enhancements is to create the insights necessary to improve products and streamline processes in the future. FAQ What is a digital twin in manufacturing? The digital twins could be used to monitor and enhance a production line or perhaps the whole manufacturing process, from product design to production. How digital twin benefit manufacturers? Using digital twins to represent products and manufacturing processes, manufacturers can save assembly, installation, and validation time and costs. What is a digital thread? A digital twin is a realistic version of a product or system that replicates a company's equipment, controls, workflows, and systems. The digital thread, on the other hand, records a product's life cycle from creation to dissolution. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is a digital twin in manufacturing?", "acceptedAnswer": { "@type": "Answer", "text": "The digital twins could be used to monitor and enhance a production line or perhaps the whole manufacturing process, from product design to production." } },{ "@type": "Question", "name": "How digital twin benefit manufacturers?", "acceptedAnswer": { "@type": "Answer", "text": "Using digital twins to represent products and manufacturing processes, manufacturers can save assembly, installation, and validation time and costs." } },{ "@type": "Question", "name": "What is a digital thread?", "acceptedAnswer": { "@type": "Answer", "text": "A digital twin is a realistic version of a product or system that replicates a company's equipment, controls, workflows, and systems. The digital thread, on the other hand, records a product's life cycle from creation to dissolution." } }] }

Read More

Spotlight

Aston Martin Lagonda Ltd

Aston Martin - an iconic marque of unrivalled heritage has entered a second century. With fresh investment, a new Chief Executive Officer and the strongest model line-up in the company's history, we now look to an exciting future.

Related News

MANUFACTURING TECHNOLOGY

HWAFUNE Breaks Through Textile Difficulties with Porlite by Creating New Trends in Functional Fabrics

HWAFUNE | June 28, 2022

When mentioning Taiwan's traditional manufacturing, what pops into your head may be the textile industry. As a global hub for textile manufacturing, Taiwan has undergone significant changes over the past 30 years. Two of the most important changes are the relocation of industries to China and the government's New Southbound Policy. While Taiwanese textile manufacturers' decision to relocate is mainly driven by the need to reduce costs using cheap overseas labor, the rising labor costs in Southeast Asia have forced the manufacturers to constantly move their production to other regions, turning them into textile industry nomads. Despite these two relocation trends, HWAFUNE Textile which specializes in manufacturing functional fabrics has insisted on keeping production in Taiwan to provide reliable, high-quality products for esteemed customers. Instead of blindly pursing low costs and low prices through contract manufacturing and ending up in the red ocean, HWAFUNE Textile has strengthened the foothold of the Taiwanese textile industry in the global luxury market. One of the hot topics in the functional apparel market in recent years is the European Union's ban on fabrics containing PTFE. Currently, membranes made of PU, TPU, and PTFE account for the majority of functional apparels. With superior moisture permeability and breathability, PTFE has been adopted more widely than the other two materials. However, when heated to high temperatures during the manufacturing process, PTFE will generate PFOA which is classified as a possible human carcinogen. In addition, greenhouse gas is produced when fabrics containing this material are incinerated. Even if the fabrics are buried in landfills, PFOA will not decompose and will be washed into the ocean by rain. It then gets into the atmosphere via evaporation and is transported to everywhere by airflow or rain. PFOA has even been found in polar bears' livers. Considering the potential impact of the EU's ban on the clothing market and consumers' fear of toxic substances, upmarket brands have been looking for alternative functional fabrics. Therefore, HWAFUNE has joined hands with Phoenix Innovative Materials to develop the functional fabric brand Porlite, which has rapidly won the heart of high-end functional apparel brands. "In Light of Future Trends, HWAFUNE Develops Porlite Fabrics with Phoenix Innovative Materialsto take interest in PP membranes five years ago. Although HWAFUNE has the ability to mass produce fabrics featuring PTFE, PU, and TPU membranes, he believes PP membranes will become a trend in the functional apparel industry since the lifecycle of the material, from the production of the membrane and the manufacturing of the fabrics to the disposal of the clothing, is more in line with increased environmental awareness, I can guarantee that Porlite is capable of replacing existing functional fabrics and can fully address high-end brands' product development requirements" -Jackson Chang,ChairmanHWAFUNE. Turning the ambitious vision into reality is not easy. In the past three years, these two companies worked closely on the manufacturing, testing, and modification of the membrane. Besides functionality, HWAFUNE also considered the needs of consumers during testing, such as waterproof, moisture permeability, and even the appearances of the fabrics after washing. The reason that Chairman Chang is so committed is because he has put himself in consumers' shoes in the first place. He thinks environmental protection, safety, non-toxicity, and practicability should be combined perfectly. Product developers should not need to choose between them, nor should they force consumers to compromise on environmental protection, price, or quality. Dr. Chang, who is responsible for technology development at Phoenix Innovative Materials, explains the three major advantages of Porlite which is produced through non-toxic manufacturing processes in Taiwan. Firstly, there are 10 billion pores arranged in an orderly manner on the membrane. As the pores are smaller than water molecules and bigger than air molecules, the fabric can resist water penetration, even under pressure, while maintaining breathability. Moreover, since most outdoor exercises are relatively intense and will create a lot of sweat during the process, Porlite can also transport moisture from the clothing to the atmosphere by diffusion through the membrane, thus providing moisture permeability and breathability that no other functional apparel on market can achieve. Porlite Captures Top Brands' Heart with Non-Toxic Manufacturing, Sustainability, Fastness to Washing, and Moisture Permeability In line with the HWAFUNE's commitment to sustainability, the Durable Water Repellent (DWR) for Porlite can endure at least 30 laundering cycles and rain-resistant for period of time, thus providing a longer life span. Manufacturing in Taiwan is one of the main reasons that Porlite has won favor with Europe-based tier-one sportswear brands. The high quality enables Porlite to stand out from other competitors and meet customers' needs for upscale and reliable products. Both the PP membrane developed by Phoenix Innovative Materials and the Porlite fabric created by HWAFUNE are manufactured in Taiwan. Thanks to their insistence on domestic production, the companies have established a high-tech brand image for Taiwanese textile companies widely recognized by overseas esteemed customers. These are valuable experiences for both Phoenix Innovative Materials and HWAFUNE. Instead of pursuing short-term profits through contract manufacturing services, Chairman Chang and Dr. Chang spent five years developing the Porlite fabric whose overwhelming advantages for environmental protection and functionality have spoken for itself. The goal is to establish bio-based manufacturing processes by using natural materials such as weeds as raw materials and to provide biodegradable products in 10 years.

Read More

MANUFACTURING TECHNOLOGY

Time Manufacturing Company Acquires France Elévateur

France Elévateur | June 28, 2022

H.I.G. Capital ("H.I.G."), a leading global alternative investment firm with over $49 billion of equity capital under management, is pleased to announce that its portfolio company, Time Manufacturing Holdings, LLC (“Time Manufacturing” or the “Company”), a leading, global provider of vehicle-mounted aerial lifts, has acquired France Elévateur (“FE Group”). The pairing of the two companies, who share a mutual dedication to quality and safety, strengthens the combined platform’s global manufacturing capabilities while enhancing value to customers through a broader portfolio of complementary products and services. Founded in 1984 and headquartered in Flavigny, France, France Elévateur is a leading manufacturer of vehicle-mounted aerial platforms for customers in various trades including public lighting, electric utility, roofing, telecommunications, rail networks, and other fields requiring access solutions. Through its two manufacturing sites in France and Spain and its footprint of 15 service facilities, France Elévateur provides quality machinery and comprehensive after-market services across Europe. “The France Elévateur acquisition represents a meaningful step forward in our global growth plan by adding more than 450 experienced professionals, a world-class regional product line, and over a dozen facilities across France, Belgium, and Spain. Leveraging our existing reach in Austria, Denmark, France, Germany, Italy, Sweden, and Switzerland, The FE Group improves our reach in the important national markets of Belgium, Netherlands, Luxembourg, Ireland, Eastern France and Spain.” -Curt Howell, Chief Executive Officer of Time Manufacturing Company. “Together, Time Manufacturing and France Elévateur can leverage their combined portfolio of vehicle-mounted access products to bring additional solutions to all customers.” -Charles Goffin, Chief Executive Officer of France Elévateur. France Elévateur is a highly complementary addition that brings further diversification to Time Manufacturing’s suite of aerial lifts, and strengthens the Company’s global leadership position, said Tenno Tsai, Head of North American Industrials at H.I.G. Klaas Reineke, Managing Director at H.I.G., added, We are thrilled to continue supporting management and the Company in their efforts to enhance our European operations, particularly in the utility and telecommunications end markets. About Time Manufacturing Company- Time Manufacturing Company is a global manufacturer of bucket trucks, digger derricks, cable placers, truck bodies, buckets, and other specialty equipment for electric utility, telecommunications infrastructure, bridge inspection, tree care, and other fleet-supported industries. Selling via the Versalift, BrandFX, Aspen Aerials, Ruthmann, Steiger, Ecoline and Bluelift brands, the Company employs more than 2,000 associates worldwide. For more information, visit https://timemfg.com. About France Elévateur- France Elévateur is a leading manufacturer of vehicle-mounted aerial platforms for customers in various trades including public lighting, electric utility lines, roofing, telecommunications networks, rail networks, equipment rental, and other fields requiring access solutions. Through its two manufacturing sites in France and Spain and its footprint of 15 service facilities, France Elévateur provides quality machinery and after-sales services across Europe. For more information, visit https://france-elevateur.fr. About H.I.G. Capital- H.I.G. is a leading global alternative assets investment firm with over $49 billion of equity capital under management.* Based in Miami, and with offices in New York, Boston, Chicago, Dallas, Los Angeles, San Francisco, and Atlanta in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Milan, Paris, Bogotá, Rio de Janeiro and São Paulo, H.I.G. specializes in providing both debt and equity capital to small and mid-sized companies, utilizing a flexible and operationally focused/ value-added approach: H.I.G.’s equity funds invest in management buyouts, recapitalizations and corporate carve-outs of both profitable as well as underperforming manufacturing and service businesses. H.I.G.’s debt funds invest in senior, unitranche and junior debt financing to companies across the size spectrum, both on a primary (direct origination) basis, as well as in the secondary markets. H.I.G. is also a leading CLO manager, through its WhiteHorse family of vehicles, and manages a publicly traded BDC, WhiteHorse Finance. H.I.G.’s real estate funds invest in value-added properties, which can benefit from improved asset management practices. H.I.G. Infrastructure focuses on making value-add and core plus investments in the infrastructure sector. Since its founding in 1993, H.I.G. has invested in and managed more than 300 companies worldwide. The firm's current portfolio includes more than 100 companies with combined sales in excess of $30 billion.

Read More

MANUFACTURING TECHNOLOGY

Akoustis Signs New DARPA Contract to Advance XBAW Technology

Akoustis Technologies | June 27, 2022

Akoustis Technologies, Inc. (NASDAQ: AKTS) (“Akoustis” or the “Company”), an integrated device manufacturer (IDM) of patented bulk acoustic wave (BAW) high-band RF filters for mobile and other wireless applications, announced today that it has entered into a new multi-year, multi-million dollar contract from the Defense Advanced Research Projects Agency (DARPA) to pursue new materials and device manufacturing methods. As a result of the expected advances, the program could extend the Company’s patented and proprietary XBAW® technology to 18 GHz, opening up significant new commercial and defense applications to Akoustis. Traditional scaling of BAW resonators to X and Ku bands typically results in unacceptably low Q (quality) factors, degraded electromechanical coupling and much lower power capability driven by leaked energy from much smaller resonators. One approach to BAW frequency scaling is simple overtone mode operation which severely degrades electromechanical coupling. In this DARPA program, XBAW® technology utilizes a novel approach to circumvent trade-offs inherent in traditional BAW frequency scaling approaches. Akoustis plans to introduce, at the completion of the program, XBAW® filters and resonators that fully exploit the entire kt2 of the underlying piezoelectric material. “A different frequency scaling approach is required for BAW resonators to operate at higher frequencies above 10GHz, such as X and Ku bands.In this DARPA-funded effort, we intend to introduce a new method of BAW overtone operation that can maintain high Q factor while mitigating the decrease in coupling. Combining our existing, patented XBAW® technology along with the successful mode overtone operation which we plan to develop under this program, we expect to advance the state-of the-art in BAW RF filter technology at lower frequencies for 5G and Wi-Fi—specifically in terms of power handling, Q factor and frequency operation relative to incumbent BAW technologies in the market today.” -Jeff Shealy, founder and CEO of Akoustis Akoustis is actively delivering volume production of its Wi-Fi 6 tandem filter solutions, shipping multiple 5G small cell XBAW® filter solutions, delivering initial designs of its new 5G mobile filter solutions to multiple customers and has entered the market with its new Wi-Fi 6E coexistence XBAW® filter solutions. Given the rapidly growing sales funnel activity as well as ongoing interaction with customers regarding expected ramps in 5G mobile, Wi-Fi 6 and Wi-Fi 6E in calendar 2022, the Company is increasing the annual production capacity at its New York fab to approximately 500 million filters per year. About Akoustis Technologies, Inc- Akoustis® is a high-tech BAW RF filter solutions company that is pioneering next-generation materials science and MEMS wafer manufacturing to address the market requirements for improved RF filters - targeting higher bandwidth, higher operating frequencies and higher output power compared to incumbent polycrystalline BAW technology deployed today. The Company utilizes its proprietary and patented XBAW® manufacturing process to produce bulk acoustic wave RF filters for mobile and other wireless markets, which facilitate signal acquisition and accelerate band performance between the antenna and digital back end. Superior performance is driven by the significant advances of poly-crystal, high-purity and single-crystal piezoelectric materials and the resonator-filter process technology which enables optimal trade-offs between critical power, frequency and bandwidth performance specifications. Akoustis plans to service the fast growing multi-billion-dollar RF filter market using its integrated device manufacturer (IDM) business model. The Company owns and operates a 120,000 sq. ft. ISO-9001:2015 registered commercial wafer-manufacturing facility located in Canandaigua, NY, which includes a class 100 / class 1000 cleanroom facility - tooled for 150-mm diameter wafers - for the design, development, fabrication and packaging of RF filters, MEMS and other semiconductor devices. Akoustis Technologies, Inc. is headquartered in the Piedmont technology corridor near Charlotte, North Carolina.

Read More

MANUFACTURING TECHNOLOGY

HWAFUNE Breaks Through Textile Difficulties with Porlite by Creating New Trends in Functional Fabrics

HWAFUNE | June 28, 2022

When mentioning Taiwan's traditional manufacturing, what pops into your head may be the textile industry. As a global hub for textile manufacturing, Taiwan has undergone significant changes over the past 30 years. Two of the most important changes are the relocation of industries to China and the government's New Southbound Policy. While Taiwanese textile manufacturers' decision to relocate is mainly driven by the need to reduce costs using cheap overseas labor, the rising labor costs in Southeast Asia have forced the manufacturers to constantly move their production to other regions, turning them into textile industry nomads. Despite these two relocation trends, HWAFUNE Textile which specializes in manufacturing functional fabrics has insisted on keeping production in Taiwan to provide reliable, high-quality products for esteemed customers. Instead of blindly pursing low costs and low prices through contract manufacturing and ending up in the red ocean, HWAFUNE Textile has strengthened the foothold of the Taiwanese textile industry in the global luxury market. One of the hot topics in the functional apparel market in recent years is the European Union's ban on fabrics containing PTFE. Currently, membranes made of PU, TPU, and PTFE account for the majority of functional apparels. With superior moisture permeability and breathability, PTFE has been adopted more widely than the other two materials. However, when heated to high temperatures during the manufacturing process, PTFE will generate PFOA which is classified as a possible human carcinogen. In addition, greenhouse gas is produced when fabrics containing this material are incinerated. Even if the fabrics are buried in landfills, PFOA will not decompose and will be washed into the ocean by rain. It then gets into the atmosphere via evaporation and is transported to everywhere by airflow or rain. PFOA has even been found in polar bears' livers. Considering the potential impact of the EU's ban on the clothing market and consumers' fear of toxic substances, upmarket brands have been looking for alternative functional fabrics. Therefore, HWAFUNE has joined hands with Phoenix Innovative Materials to develop the functional fabric brand Porlite, which has rapidly won the heart of high-end functional apparel brands. "In Light of Future Trends, HWAFUNE Develops Porlite Fabrics with Phoenix Innovative Materialsto take interest in PP membranes five years ago. Although HWAFUNE has the ability to mass produce fabrics featuring PTFE, PU, and TPU membranes, he believes PP membranes will become a trend in the functional apparel industry since the lifecycle of the material, from the production of the membrane and the manufacturing of the fabrics to the disposal of the clothing, is more in line with increased environmental awareness, I can guarantee that Porlite is capable of replacing existing functional fabrics and can fully address high-end brands' product development requirements" -Jackson Chang,ChairmanHWAFUNE. Turning the ambitious vision into reality is not easy. In the past three years, these two companies worked closely on the manufacturing, testing, and modification of the membrane. Besides functionality, HWAFUNE also considered the needs of consumers during testing, such as waterproof, moisture permeability, and even the appearances of the fabrics after washing. The reason that Chairman Chang is so committed is because he has put himself in consumers' shoes in the first place. He thinks environmental protection, safety, non-toxicity, and practicability should be combined perfectly. Product developers should not need to choose between them, nor should they force consumers to compromise on environmental protection, price, or quality. Dr. Chang, who is responsible for technology development at Phoenix Innovative Materials, explains the three major advantages of Porlite which is produced through non-toxic manufacturing processes in Taiwan. Firstly, there are 10 billion pores arranged in an orderly manner on the membrane. As the pores are smaller than water molecules and bigger than air molecules, the fabric can resist water penetration, even under pressure, while maintaining breathability. Moreover, since most outdoor exercises are relatively intense and will create a lot of sweat during the process, Porlite can also transport moisture from the clothing to the atmosphere by diffusion through the membrane, thus providing moisture permeability and breathability that no other functional apparel on market can achieve. Porlite Captures Top Brands' Heart with Non-Toxic Manufacturing, Sustainability, Fastness to Washing, and Moisture Permeability In line with the HWAFUNE's commitment to sustainability, the Durable Water Repellent (DWR) for Porlite can endure at least 30 laundering cycles and rain-resistant for period of time, thus providing a longer life span. Manufacturing in Taiwan is one of the main reasons that Porlite has won favor with Europe-based tier-one sportswear brands. The high quality enables Porlite to stand out from other competitors and meet customers' needs for upscale and reliable products. Both the PP membrane developed by Phoenix Innovative Materials and the Porlite fabric created by HWAFUNE are manufactured in Taiwan. Thanks to their insistence on domestic production, the companies have established a high-tech brand image for Taiwanese textile companies widely recognized by overseas esteemed customers. These are valuable experiences for both Phoenix Innovative Materials and HWAFUNE. Instead of pursuing short-term profits through contract manufacturing services, Chairman Chang and Dr. Chang spent five years developing the Porlite fabric whose overwhelming advantages for environmental protection and functionality have spoken for itself. The goal is to establish bio-based manufacturing processes by using natural materials such as weeds as raw materials and to provide biodegradable products in 10 years.

Read More

MANUFACTURING TECHNOLOGY

Time Manufacturing Company Acquires France Elévateur

France Elévateur | June 28, 2022

H.I.G. Capital ("H.I.G."), a leading global alternative investment firm with over $49 billion of equity capital under management, is pleased to announce that its portfolio company, Time Manufacturing Holdings, LLC (“Time Manufacturing” or the “Company”), a leading, global provider of vehicle-mounted aerial lifts, has acquired France Elévateur (“FE Group”). The pairing of the two companies, who share a mutual dedication to quality and safety, strengthens the combined platform’s global manufacturing capabilities while enhancing value to customers through a broader portfolio of complementary products and services. Founded in 1984 and headquartered in Flavigny, France, France Elévateur is a leading manufacturer of vehicle-mounted aerial platforms for customers in various trades including public lighting, electric utility, roofing, telecommunications, rail networks, and other fields requiring access solutions. Through its two manufacturing sites in France and Spain and its footprint of 15 service facilities, France Elévateur provides quality machinery and comprehensive after-market services across Europe. “The France Elévateur acquisition represents a meaningful step forward in our global growth plan by adding more than 450 experienced professionals, a world-class regional product line, and over a dozen facilities across France, Belgium, and Spain. Leveraging our existing reach in Austria, Denmark, France, Germany, Italy, Sweden, and Switzerland, The FE Group improves our reach in the important national markets of Belgium, Netherlands, Luxembourg, Ireland, Eastern France and Spain.” -Curt Howell, Chief Executive Officer of Time Manufacturing Company. “Together, Time Manufacturing and France Elévateur can leverage their combined portfolio of vehicle-mounted access products to bring additional solutions to all customers.” -Charles Goffin, Chief Executive Officer of France Elévateur. France Elévateur is a highly complementary addition that brings further diversification to Time Manufacturing’s suite of aerial lifts, and strengthens the Company’s global leadership position, said Tenno Tsai, Head of North American Industrials at H.I.G. Klaas Reineke, Managing Director at H.I.G., added, We are thrilled to continue supporting management and the Company in their efforts to enhance our European operations, particularly in the utility and telecommunications end markets. About Time Manufacturing Company- Time Manufacturing Company is a global manufacturer of bucket trucks, digger derricks, cable placers, truck bodies, buckets, and other specialty equipment for electric utility, telecommunications infrastructure, bridge inspection, tree care, and other fleet-supported industries. Selling via the Versalift, BrandFX, Aspen Aerials, Ruthmann, Steiger, Ecoline and Bluelift brands, the Company employs more than 2,000 associates worldwide. For more information, visit https://timemfg.com. About France Elévateur- France Elévateur is a leading manufacturer of vehicle-mounted aerial platforms for customers in various trades including public lighting, electric utility lines, roofing, telecommunications networks, rail networks, equipment rental, and other fields requiring access solutions. Through its two manufacturing sites in France and Spain and its footprint of 15 service facilities, France Elévateur provides quality machinery and after-sales services across Europe. For more information, visit https://france-elevateur.fr. About H.I.G. Capital- H.I.G. is a leading global alternative assets investment firm with over $49 billion of equity capital under management.* Based in Miami, and with offices in New York, Boston, Chicago, Dallas, Los Angeles, San Francisco, and Atlanta in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Milan, Paris, Bogotá, Rio de Janeiro and São Paulo, H.I.G. specializes in providing both debt and equity capital to small and mid-sized companies, utilizing a flexible and operationally focused/ value-added approach: H.I.G.’s equity funds invest in management buyouts, recapitalizations and corporate carve-outs of both profitable as well as underperforming manufacturing and service businesses. H.I.G.’s debt funds invest in senior, unitranche and junior debt financing to companies across the size spectrum, both on a primary (direct origination) basis, as well as in the secondary markets. H.I.G. is also a leading CLO manager, through its WhiteHorse family of vehicles, and manages a publicly traded BDC, WhiteHorse Finance. H.I.G.’s real estate funds invest in value-added properties, which can benefit from improved asset management practices. H.I.G. Infrastructure focuses on making value-add and core plus investments in the infrastructure sector. Since its founding in 1993, H.I.G. has invested in and managed more than 300 companies worldwide. The firm's current portfolio includes more than 100 companies with combined sales in excess of $30 billion.

Read More

MANUFACTURING TECHNOLOGY

Akoustis Signs New DARPA Contract to Advance XBAW Technology

Akoustis Technologies | June 27, 2022

Akoustis Technologies, Inc. (NASDAQ: AKTS) (“Akoustis” or the “Company”), an integrated device manufacturer (IDM) of patented bulk acoustic wave (BAW) high-band RF filters for mobile and other wireless applications, announced today that it has entered into a new multi-year, multi-million dollar contract from the Defense Advanced Research Projects Agency (DARPA) to pursue new materials and device manufacturing methods. As a result of the expected advances, the program could extend the Company’s patented and proprietary XBAW® technology to 18 GHz, opening up significant new commercial and defense applications to Akoustis. Traditional scaling of BAW resonators to X and Ku bands typically results in unacceptably low Q (quality) factors, degraded electromechanical coupling and much lower power capability driven by leaked energy from much smaller resonators. One approach to BAW frequency scaling is simple overtone mode operation which severely degrades electromechanical coupling. In this DARPA program, XBAW® technology utilizes a novel approach to circumvent trade-offs inherent in traditional BAW frequency scaling approaches. Akoustis plans to introduce, at the completion of the program, XBAW® filters and resonators that fully exploit the entire kt2 of the underlying piezoelectric material. “A different frequency scaling approach is required for BAW resonators to operate at higher frequencies above 10GHz, such as X and Ku bands.In this DARPA-funded effort, we intend to introduce a new method of BAW overtone operation that can maintain high Q factor while mitigating the decrease in coupling. Combining our existing, patented XBAW® technology along with the successful mode overtone operation which we plan to develop under this program, we expect to advance the state-of the-art in BAW RF filter technology at lower frequencies for 5G and Wi-Fi—specifically in terms of power handling, Q factor and frequency operation relative to incumbent BAW technologies in the market today.” -Jeff Shealy, founder and CEO of Akoustis Akoustis is actively delivering volume production of its Wi-Fi 6 tandem filter solutions, shipping multiple 5G small cell XBAW® filter solutions, delivering initial designs of its new 5G mobile filter solutions to multiple customers and has entered the market with its new Wi-Fi 6E coexistence XBAW® filter solutions. Given the rapidly growing sales funnel activity as well as ongoing interaction with customers regarding expected ramps in 5G mobile, Wi-Fi 6 and Wi-Fi 6E in calendar 2022, the Company is increasing the annual production capacity at its New York fab to approximately 500 million filters per year. About Akoustis Technologies, Inc- Akoustis® is a high-tech BAW RF filter solutions company that is pioneering next-generation materials science and MEMS wafer manufacturing to address the market requirements for improved RF filters - targeting higher bandwidth, higher operating frequencies and higher output power compared to incumbent polycrystalline BAW technology deployed today. The Company utilizes its proprietary and patented XBAW® manufacturing process to produce bulk acoustic wave RF filters for mobile and other wireless markets, which facilitate signal acquisition and accelerate band performance between the antenna and digital back end. Superior performance is driven by the significant advances of poly-crystal, high-purity and single-crystal piezoelectric materials and the resonator-filter process technology which enables optimal trade-offs between critical power, frequency and bandwidth performance specifications. Akoustis plans to service the fast growing multi-billion-dollar RF filter market using its integrated device manufacturer (IDM) business model. The Company owns and operates a 120,000 sq. ft. ISO-9001:2015 registered commercial wafer-manufacturing facility located in Canandaigua, NY, which includes a class 100 / class 1000 cleanroom facility - tooled for 150-mm diameter wafers - for the design, development, fabrication and packaging of RF filters, MEMS and other semiconductor devices. Akoustis Technologies, Inc. is headquartered in the Piedmont technology corridor near Charlotte, North Carolina.

Read More

Events