Article | January 4, 2022
Content marketing for manufacturers has become an essential component of every organization, and the manufacturing industry is no exception. Manufacturers are concentrating more on increasing their presence in both the digital and physical markets. As a result, the content market is seeing a boom as novel techniques are aimed at reaching the end objective of the manufacturing company.
According to PRNewswire, the worldwide content marketing industry is expected to increase by USD 417.85 billion between 2021 and 2025, at a CAGR of over 16%.
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
– Seth Godin
Why Is Content Marketing Critical to Your Business's Success?
Helps in the formation of your brand's identity
Enables you to take advantage of organic search results
Performance is easy to assess
Produces leads and attracts ideal buyers
It balances the playing field, resulting in a higher ROI
It enables you to benefit from social shares
It entices visitors to return to your website on a regular basis
Manufacturing Content Marketing Strategies That Work
Recognize the Buyer's Pain Points
Writing amazing content requires knowing your target audience. Knowing your ideal customers helps you generate content that is relevant to them. When your potential buyer visits your website and finds content that answers his or her inquiries, you've already removed one hurdle for your sales staff.
How does your sales team define a good prospect?
Who are they?
What do they do?
Why are they visiting your business?
What is their industry knowledge?
The answers to all such questions influence what and how you write. Once you start recognizing your buyers, you can get the prospect and confidence in your organization to address your buyer’s difficulties.
Do Research on Keywords
Everyone appears to believe that skipping keyword research is acceptable. However, this is not the case. If you want to focus on marketing activities that yield big returns, you need a best manufacturer content marketing strategy backed by solid SEO.
Keyword research is the first step. Use one of the numerous internet keyword research tools to find terms with high search traffic, low competition, and relevance to your manufacturing company's activity. The better your keyword research, the better your content approach.
Create and Schedule Consistently Excellent Content
Writing outstanding content is by far the greatest strategy to increase your manufacturing company's SERP rank.
Hire a good content writer or content strategist who can combine your technical expertise, keywords, and purpose into a meaningful blog, case study, or content offer that gets results. Your material must be good to rank well.
Irregular content, like scattered production, always spells disaster. Having a defined timetable that your audience understands is essential to successful content marketing. Whether you produce material weekly, monthly, or quarterly, a timetable ensures that content is consistently released and updated.
Make Your Content More Visible
Once your content is ready, make your content visible to your target audience. Get your content marketing for manufacturing plan going to promote it in every way.
You're in a tough spot when it comes to content marketing for manufacturers. To stay ahead of the competition, you must constantly monitor the performance of your materials.
Keep an eye on everything you create and promote. Analyze which content form is performing well. Is it a blog? A time-lapse video? Or infographics? Identify your best-performing content so you can develop more of it.
Also focus on the content that doesn't perform well. Consider why that content didn't work for your audience. Is it too hard to rank that post? Is there a better platform or medium for the content? All of these queries must be answered to establish a strong content strategy for your company.
Optimize Your Content Marketing
The lack of industry-specific content marketing tactics is a major challenge for manufacturers. Many businesses use a generic strategy that ignores their particular customer connections, making different types of content marketing for manufacturers ineffective.
As the manufacturing business is a specialized business in any particular area, they also need specific content marketing strategies. Hence, focus on building a unique content marketing strategy that would help you optimize your business reach to your target audience.
General Electric Is Taking the Lead on Social Media
GE has come a long way from its 1892 beginnings. While it has retained basic product streams such as lighting, transportation, and power transmission, the goods themselves have developed dramatically. Social media marketing has become increasingly important as new technology transforms the corporate scene.
GE's Instagram Presence
GE's Instagram feed is an excellent illustration of widespread appeal. GE always shares attractive photographs with full explanations. It recognizes the power of pictures and captures common scenes in fascinating ways.
Utilizing cutting-edge content marketing methods for manufacturing businesses is critical for increasing your business's visibility and reach with your target audience. Ascertain that you select the appropriate techniques to advance your digital and physical presence in the industry. Discover the most effective plan for manufacturing content marketing and change your present marketing methods into more refined and up-to-date ones.
What are the best ways to market a manufacturing company?
The best approaches to advertising any manufacturing business are to concentrate on improving content, email marketing, SEO, press releases, and event sponsorship.
Is marketing vital for manufacturers?
Yes, since marketing opens up a whole new world for manufacturers, and a strong brand helps any business stand out from the competition.
Article | May 5, 2022
Digital twins appear to be beneficial in cutting expenses for many industries. A growing number of companies in the manufacturing industry, as well as healthcare, oil & gas, and other industries, are using digital twin features to better understand and respond to changing business conditions.
Digital twins can be used to save costs at numerous levels or segments of your business. Their use raises awareness of situations and helps businesses make better decisions. This technology has been applied to:
Change to standard care and conditional support in the railways
Use predictive care to foresee major impacts on the oil and gas industry
Monitor patients in real-time to improve comfort and avoid life-threatening scenarios
So, how do digital twin solutions assist manufacturers in cutting production costs?
Digital twins enable manufacturers to detect early mechanical defects, allowing for faster or cheaper repairs. Companies can save money by adapting to changing circumstances. For example, a corporation may automatically plan repairs to minimize performance impact.
Many companies use digital twins to cut expenses in various operating scenarios. In this article, we will look at situations to help recognize the benefits of digital twins.
Why Use a Digital twin?
The adoption of digital twins provides more effective product research and design. It also generates large amount of data about expected performance or results in the process. This data can provide insights that enable businesses to make necessary product refinements before initiating production.
The use of digital twins can be beneficial even after a new product has been put into production. This can help mirror and monitor production processes to achieve and maintain optimal efficiency throughout the whole manufacturing process.
As far as product lifecycle management is concerned, digital twins can assist manufacturers in determining what to do with products that have reached the end of their expected life and require final processing, whether through recycling or other means. They can figure out which product materials can be gathered with the help of digital twins.
Cost Optimization in Manufacturing using Digital twin
Transportation Cost Optimization
Digital twins are commonly employed in high-value rolling commodities like trains to improve fuel efficiency and competitiveness (i.e., predictable repairs). However, in the case of passenger automobiles, cost savings have been recorded (for example, improving security maintenance at passenger doors and train wheels).
When switching from conventional to state-based prevention in stock care, the rail transport operator claimed an average 10% savings.
Oil and Gas Cost Optimization
Companies frequently utilize digital twins to simulate and analyze functions like oil metals, pipelines, and processing plants. Among the business objectives supported by forecasting adjustments, machine learning, and other analyses are an increase in automated excavation or processing processes, a reduction in off-peak hours (FTE), and downtime, and the extension of the life of high-value assets.
The oil and gas businesses claimed that historical data forecasts for building repairs had been discovered near a substantial portion of their offshore oil production. This gave them time to lead security operations. They saved a week of unplanned unemployment and production expenditures. In less than a year, their digital investment has returned twice as much as before.
Supply Chain Cost Optimization
Businesses are increasing their investment in IoT and supply chain monitoring. Utilizing modern supply chain characteristics such as digital twins can assist businesses in achieving enhanced business results.
Monitoring the location and condition of high-value assets can assist in identifying anomalies that suggest an increased risk of theft. Additionally, this technology can be utilized to determine the location of assets for the purpose of recovery. While digital twins in many of these circumstances are straightforward – simply a location – in others, the supervised data may include natural characteristics such as the temperature inside the frozen container, generator fuel levels, or ways of detecting asset depletion or interruption.
Is a digital twin necessary for your business? Yes, most certainly. By creating a comprehensive virtual picture of a company's processes, digital twins remove the element of uncertainty from decision-making. According to Gartner, 13% of organizations utilizing IoT already have digital twins in place, while 62% are either implementing or planning to do so. Hence, do not hesitate to deploy a digital twin in your organization, as it is worthwhile to invest in a digital twin that will help you lower overall production costs in the long run.
Why is a digital twin necessary?
Digital twins are becoming vital in business. By making a digital copy of the physical assets of a product or service in an industry, digital twins help with data analysis and give people a way to check how things work before they happen. This way, they can develop a solution to any problem before it happens.
What data should be in the digital twin model?
The concept of the digital twin is based on three unique components: the physical product, the digital/virtual product, and the connections between the two.
How much does a digital twin cost?
According to some experts’ estimations, the cost of implementing a digital twin is $50,000 or less. Complex processes will necessitate a substantial investment and a lengthy implementation period to model.
Article | May 25, 2021
Additive manufacturing offers the potential to accelerate the pace of electronics manufacturing by creating a number of unique opportunities, such as the ability to combine multiple materials in single print jobs. The technology is also much more accessible than it previously was. Plus, it enables faster prototyping, which could speed the time to market and prevent costly mishaps that disrupt the production process. Here’s a look at some of the many benefits additive manufacturing brings to the electronics sector.
One Giant Leap
Adoption rates for electronics made with additive manufacturing will continue to climb as people realize its versatility. Thanks to a new project associated with students at Embry-Riddle Aeronautical University, we could see materials made with additive manufacturing are as well-suited for use in space as on Earth.
Article | January 31, 2022
Every industrial facility generates waste in some form or another. However, not all waste has to be physical; some can appear within the processes that occur throughout the manufacturing cycle. It is critical that you adopt strategies that enable you to generate less waste.
“Lean is a way of thinking, not a list of things to do.”
– Shigeo Shingo, a Japanese Industrial Engineer
Lean manufacturing is a method for optimizing and simplifying the way a company operates and interacts with its surroundings on a strategic level. Additionally, it is an efficient method of decreasing and managing existing waste within an organization.In this article, we'll look at the eight types of waste in lean manufacturing and the lean tools that may help reduce them and improve the precision and customer focus of your business operations.
How to Eliminate the 8 Types of Waste in Lean Manufacturing
Transport is a prominent example of lean manufacturing waste. It may be from machining to welding, or from a factory in China to an assembly line in America. This transportation adds no value to the product, does not alter it, and does not satisfy the customer. Transport waste may cause your firm to lose money rapidly; you must spend on material handling equipment, employees, training, safety precautions, additional space for material transportation, etc. Transportation requires strategic planning and logistical assistance to be lean and optimum. Transportation performance should be monitored routinely using analytical measures and KPIs.
For example, Toyota's Toyota Production System (TPS) has developed the tools and practices of Lean Manufacturing, and many of its suppliers are located near to their factories, which helps them reduce the transportation waste of their business. To start applying lean thinking to transportation management, you must first understand transportation expenses, which are divided into unit and productivity costs. Focus on long-term solutions that reduce overall mileage, trailer use, waiting times, and adherence to routing guides. Value stream mapping can help locate transportation waste. With value stream mapping, processes are documented and evaluated in terms of customer value. Any transportation that cannot be connected to value is reduced or eliminated.
One of the main benefits of current Point of Sales (POS) and production technologies is that companies may produce things only when there is demand. Inventory waste is no longer an unavoidable issue. When this type of lean manufacturing waste occurs, it is usually the result of excessive production or a process breakdown. Order management and inventory monitoring solutions assist in decreasing inventory waste. Creating real-time inventory visibility and accuracy requires the use of a computer-based system, such as ERP software.
Additionally, it has been demonstrated that scanning barcodes significantly reduces errors associated with manual procedures. This type of solution offers a far more detailed and fast inventory tracking strategy. Moreover, an active cycle counting program is critical for a manufacturing company's inventory management to improve.
Movement/motion waste is the unnecessary transport of objects. Motion waste, on the other hand, also refers to unnecessary human actions or movements. Motion waste is commonly caused by unoccupied or untidy workspaces. To address motion waste, lean practitioners invented the 5S method. It decreases workplace inefficiency and motion waste. Each of the five steps in the 5S technique begins with the letter S, which are:
Sort: Removing unnecessary material from each work area.
Set in Order: Set the goal of creating efficient work areas for each individual.
Shine: Maintaining a clean work area after each shift helps in identifying and resolving minor concerns.
Standardize: Documenting changes to make applications in other work areas more accessible.
Sustain: Repeat each stage for continuous improvement.
Waiting time occurs when two interrelated processes are out of sync. This may include waiting for parts, instructions, labor, or repairs. Total Productive Maintenance (TPM) is a comprehensive approach that helps to eliminate waiting by reducing equipment downtime. It emphasizes empowering operators by assisting them in maintaining their own equipment. This method promotes shared accountability and increases the involvement of frontline workers.
Overproduction happens when there is a surplus of goods produced. Overproduction is a major source of waste in the 8 wastes examples of lean. It is costly, reduces quality, and generates other wastes such as inventory and transportation. Kanban is another lean manufacturing approach designed to decrease overproduction waste. Kanban is a Japanese word that means “visual board”. As the name suggests, this approach initiates action based on visual clues. It is a "pull" method that addresses demand rather than anticipating it. Additional inventory is generated only when existing inventory is "pulled" from stock.
When simple processes are replaced by complex ones, this is known as over-processing. Excessive processing might entail the addition of features to products that buyers do not require. The employment of expensive equipment that isn't strictly necessary is another example of excessive processing. Value stream mapping may be quite beneficial for locating instances of excessive processing. It assists manufacturers in developing a sound action plan to leverage their available resources while also ensuring that materials and time are spent efficiently.
Defects in manufactured products are expensive to repair since the damaged product must be scrapped or re-made, interrupting the manufacturing process. Lean manufacturing approaches strive for a zero-defect output by recording problems, determining their causes, and adopting corrective action. There are several strategies for identifying and eliminating defect wastes; nevertheless, lean manufacturing seeks to prevent them from developing in the first place. This defect prevention is accomplished through a variety of techniques ranging from automation / Jidoka (machines with "human" intelligence that can detect when a non-standard event has occurred) to Pokayoke devices that detect if a product is defective, either preventing the process from running or highlighting the defect for action.
Implementing standard operating procedures (SOP) and training to guarantee that the proper processes are used and standards are fulfilled is, once again, the greatest solution for overcoming defective waste. Defects are an obvious waste. The cost of materials and labor utilized to create a product gets wasted. The waste from faulty products is aggravated by returns, lost goodwill, and wasted customer support activities.
Employees are the most significant resource in any organization. The lean waste of untapped talent is just what it sounds like: not leveraging your precious resource, your personnel, effectively or at all. This produces waste by leaving value on the table that your workers may provide through unrecognized abilities or talents. Recognizing and utilizing your team's abilities, expertise, and talents is critical to business success. Employees are your most precious resources, and not fully using them wastes time and money. Inappropriate task assignments are one typical source of talent waste.
Additionally, unnecessary administrative chores, poor communication, ineffective leadership or teamwork, and inadequate training are further untapped talent lean wastes examples. The greatest method to reduce talent waste is to empower employees rather than micromanage them. Many unseen abilities and talents emerge when employees feel empowered, making it simpler to identify and develop accessible talent. Following are a few ideas that can be adapted to any workplace:
Refine training programs.
Set up process management checklists that allow for flexibility.
Create remote monitoring systems to reduce micromanagement.
Hold frequent team meetings so they may express their views and ask questions.
How Did Nike Benefit from Lean Manufacturing?
According to the company's FY10/11 Sustainable Business Performance Summary, the supply chain has run more effectively after adopting a lean strategy. They termed it "better manufacturing" as it eliminated wasted resources and time. As part of its sustainability mission, the study noted, the corporation attempted to remove waste, wasted time, and materials from its processes.
According to the survey,
Failure rates were 50% lower in contracted factories that used the lean strategy than in companies that did not.
It was shown that lead times for deliveries from lean manufacturing were on average 40% shorter.
Lean factories have also claimed gains in productivity of 10% to 20% and a 30% decrease in the time required for launching a new model.
We've discussed the lean strategies to deal with the eight forms of waste in manufacturing. Identifying the lean manufacturing types of waste is critical for evaluating business loopholes and overcoming impediments to company growth.
Despite the industry’s transition journey from 1.0 to 4.0, many manufacturing professionals agree that lean manufacturing is still applicable today for running a business with the least amount of resources necessary to thrive. It is ideal for businesses looking to stay ahead of emerging industry trends, such as new technology and associated workforce shifts. By using Lean concepts, technologies, and digital operations, businesses may increase their agility and customer focus.
How is lean different from Six Sigma?
Lean aims to reduce waste, speed up operations, and improve flow. Six Sigma lowers variation and lean decreases waste. Six Sigma targets 3.4 defects per million opportunities, whereas lean emphasizes speed.
What are the five principles of lean manufacturing?
According to Womack and Jones, there are five key lean principles: value, value stream, flow, pull, and perfection.
What is the objective of lean manufacturing?
Companies looking for ways to enhance efficiency and reduce waste should adopt lean thinking. The ultimate objective of lean manufacturing is to manufacture excellent goods that satisfy customers while using minimal resources.