7 Marketing Mistakes That Manufacturers Make Over And Over Again

JULIETTE FERRARO| October 07, 2019
7 MARKETING MISTAKES THAT MANUFACTURERS MAKE OVER AND OVER AGAIN
After all of the time and resources you’ve invested into your digital marketing engine, you wouldn’t just walk away from the progress you’ve made, would you? Common mistakes can derail months and even years of hard work. In many cases, the biggest risk is doing nothing at all - no more new content, not following up on industry trends, and not performing due diligence.

Spotlight

Glasforms, Inc.

Glasforms manufactures products for the electrical, telecommunications, transportation, medical, infrastructure, energy generation, marine, aerospace, defense, consumer and sporting goods industries.

OTHER ARTICLES

Manufacturing Has the Lowest Percentage of High-Severity Flaws but Needs to Improve Time to Remediation

Article | March 30, 2021

The past 12 months have been especially challenging for the manufacturing industry. The pandemic affected in-person manufacturing jobs as well as supply and demand, causing many manufacturing companies to shut their doors or lay off valuable employees. Recognizing the vulnerable state of manufacturing companies, cybercriminals saw manufacturing as an easy target. In fact, the manufacturing industry saw an 11 percent increase in cyberattacks in 2020. And even more concerning, our recent State of Software Security v11 (SOSS) report found that, when compared to other industries, the manufacturing industry ranks last for fix-rate and median time to remediate security flaws. That means that the manufacturing industry has security flaws in applications that aren???t getting resolved in a timely manner. And more lingering flaws mean more opportunity for a cyberattack.

Read More

The Future of Additive Manufacturing: Trends and Predictions

Article | January 21, 2022

3D printing technology and its role in future manufacturing are grabbing the interest of industry experts. In terms of elevating future products, future additive manufacturing has a lot to offer the business. Additive manufacturing is developing and stretching its wings on a daily basis, becoming an integral part of every industry, including manufacturing, healthcare, education, and more. In this article, we'll shed some light on the 3D printing future trends, which will assist the business in deepening its impact across industries. Furthermore, we will explore whether the additive manufacturing business is worth investing in as well as who the major players are that have already invested in the future of 3D printing. Future Trends in the Additive Manufacturing Industry Enhanced Machine Connectivity Making AM solutions (including software and hardware) easier to integrate and connect to the factory floor is one of the key AM trends we predict to advance in the coming years. It has been a long time since the AM hardware market has been filled with closed, or proprietary, systems. These systems generally function with materials and software given or approved by the machine OEM and are not easily integrated with third-party alternatives. Closed systems are important for process dependability, but they also restrict collaboration and connectivity. Companies expanding their AM operations will need to connect their machines and software to their production environments. When it comes to additive manufacturing, using siloed solutions is a surefire way to fail. Importantly, we see hardware manufacturers increasingly focusing on solutions that can be integrated with the production floor. For example, a 3D printing market leader like Stratasys is a good illustration of the trend. In December, the business announced an extension of its previously closed machines' connection.Consumers may now integrate and control their additive production using software programs of their choosing, not just Stratasys' systems. For AM facilities, system connectivity is no longer an option. It's exciting to see the AM industry players recognize and solve this requirement. AM and AI Continue to Converge AM growth is incorporating AI and machine learning. AI can help with material development, machine setup, part design, and workflow automation. So, in the future, we anticipate seeing more AI and AM technology integration. Combined with AM systems, AI will improve process control and accuracy. For example, Inkbit is currently working on an AI-powered polymer vision system. This technology can scan 3D printing layers and anticipate material behavior during printing. Generative design, already generally recognized as a key digital advance in AM, may tremendously benefit from AI and machine learning. It has so far been utilized to improve load routes when strength and stiffness are dominant. It can also be utilized to optimize thermal or vibration. AI and machine learning will advance generative design, allowing new concepts to be completely suited to AM.While we may be a few years away from fully developing the capacity to automatically adapt designs to process, we anticipate significant breakthroughs this year that will bring us closer. AM Will Drive Decentralization In order to future-proof their supply chains, many manufacturers are following new supply chain models and technology that allow them to cut prices or switch goods more easily. Increasing flexibility and agility will necessitate distributed, localized production, assisted by additive manufacturing.To reduce the number of steps required to manufacture complex metal or polymer structures, shorten lead times, and enable digital inventory management, digital inventory management can be automated. These advantages make it ideal for the distributed manufacturing model. We believe that in the near future, more businesses will actively explore distributed manufacturing with AM. According to a recent HP survey, 59% of organizations are now considering hybrid models, while 52% are looking into localized digital manufacturing. 3D Printing Future: Major Predictions In Jabil's 2021 3D printing trends survey of over 300 decision-makers, 62% of participants claim their organization is actively using additive manufacturing for production of their product components, up from 27% in 2017. Many such manufacturers are on the lookout for the latest additive manufacturing trends and forecasts. So let's begin. Increasing Flexibility and Customization Customized goods are a popular consumer trend, impacting several sectors. Rather than buying a mass-produced item, customers are increasingly demanding a custom-made item that meets their specific needs. Additive manufacturing's low-volume production capabilities simply enable personalization and customization. 3D printing allows for more responsive design options, particularly for additive manufacturing. Manufacturers can afford to make smaller batches, allowing designers and engineers to alter product ideas and develop them cost-effectively when inspiration strikes, the public mood is understood, or customer feedback drops in. Materials Drive the Future of Digital As the additive manufacturing ecosystem grows, the importance of materials cannot be overstated. Besides high equipment costs, materials and limited additive manufacturing ecosystems have hindered the 3D printing industry's growth. The market is flooded with 3D printing materials, but few are advanced enough to fulfill industry standards.Due to volume constraints in most sectors, suppliers and manufacturers aren't motivated to develop innovative materials for new uses. However, the future of 3D printing is in engineered and application-specific materials. Various sectors have unique difficulties that demand unique solutions. New designed materials will revolutionize new uses, including highly regulated sectors. Industries will reward those who can promptly introduce 3D printing materials adapted to specific industrial and engineering needs. This will allow more 3D printing applications to be supplied and the whole digital manufacturing flywheel to start spinning. 3D Printing and a Sustainable Future Finally, additive manufacturing promotes sustainability and conservation. Besides decreasing trash, 3D printing saves energy. The Metal Powder Industries Federation studied the difference between making truck gear using subtractive manufacturing (17 steps) and additive manufacturing (6 steps). 3D printing uses less than half the energy it takes to produce the same product. 3D printing also reduces the need for moving products and materials, reducing the amount of carbon emitted into the environment. So we can see that digital and additive solutions already contribute to a more sustainable future. Is Investment in the Future of Additive Manufacturing Worth It? In recent years, there has been an explosion of investment in industrial 3D printing. Hundreds of millions of dollars have flowed into the industry in recent years, assisting new businesses. Desktop Metal ($160 million), Markforged ($82 million), and 3D Hubs ($18 million) have all received significant funding in the past. According to a recent report and data analysis, the global additive manufacturing market will hit USD 26.68 billion by 2027. A rising level of government support for additive manufacturing across regions is driving market demand. For example, America Makes, the foremost national initiative in the US since 2012 dedicated to additive manufacturing (3D printing future technology), received USD 90 million in support from the government, commercial, and non-profit sectors. Given the industry's expenditures and the expanding need for 3D printing, investing in the additive manufacturing industry or 3D printing is certainly encouraged. Final Words Additive manufacturing is being used in practically every industry, and companies are researching how technology might be used in their specific fields. The numerous advantages and sustainability that 3D printing provides are the major benefits that manufacturers and other industry professionals notice with 3D printing.Future manufacturing will be significantly more accurate and simple to run thanks to 3D printing technologies. Considering the trends and projections listed above, you may have a better understanding of 3D printing's future and make an informed investment decision. FAQ What is the future of 3D printing? 3D printing, or additive manufacturing, has the potential to empower everything from food to coral reefs. 3D printers may soon be seen in homes, companies, disaster zones, and perhaps even outer space. Why is 3D printing important to society? 3D printing results in waste reduction and so eliminates the need for periodic waste reduction, reuse, and recycling. So it helps society with no carbon footprint. Why is it known as additive manufacturing? The term "additive manufacturing" refers to the fact that the building process adds layers rather than removes raw materials.

Read More

AGV ROI Starts with a Delivery Commitment

Article | January 4, 2022

So much emphasis has been placed on features, advantages, and benefits; too little attention has been paid to delivery dates. The best automation solution on paper means nothing if it cannot be delivered in 2022. Selling the sexy sizzle of new, clever, even remarkable AGVs means nothing if manufacturers and distribution centers cannot take delivery of the product until 2023. Throughout industrial manufacturing and distribution the lead time from many AGV manufacturers is more than a year. That means product ordered in Q1 2022 will not be delivered until the following year. That is an absurd lead time and reflects poor planning and unnecessary supply chain constraints.

Read More

Microfinancing in Uganda Works with Lean Manufacturing Precision

Article | November 23, 2021

Having recently returned from Uganda, had the pleasure of being introduced by Bernard Munyanziza of Nziza Hospitality to Gilbert Atuhire. He is the Managing Director at Value Addition Microfinance Ltd. which provides micro loans to producers and manufacturers. Atuhire is an attorney by training, however his ability to articulate the core values of Lean Six Sigma and continuous process improvement were abundantly clear. The Kampala, Uganda offices are located on Parliamentary Avenue and Dewinton Rise. This central location allows direct access to industrial projects.

Read More

Spotlight

Glasforms, Inc.

Glasforms manufactures products for the electrical, telecommunications, transportation, medical, infrastructure, energy generation, marine, aerospace, defense, consumer and sporting goods industries.

Events