6 Social Media Channels For Manufacturing Marketers

Anusree Bhattacharya | March 12, 2021 | 701 views
Did you know that social media platforms and their users are the fastest-growing internet segment?

If your manufacturing firm wants to be more visible online and reach more customers, it may be time to engage in social media marketing. It helps in building networking which is the crucial pillar of any business. Many marketing leaders understand the importance of networking.

“It’s important to take time to build your network and nurture your contacts as you never know where a good network can take you and the opportunities it can give.” – Wendy Lee, Director of Marketing at Blue Prism


If your manufacturing company needs to be more visible online and attract more customers, it's time to engage in social media marketing. You may require time to learn new approaches from the digital marketing landscape. But it is necessary to grow with this digitally running world.

Many industrial production brands and organizations are now significantly reliant on social media platforms to continue their marketing efforts in the forthcoming years.

Social Media for Manufacturers—How to Get the Benefits?

Trends are popular with marketers. But reaching audiences via social media is difficult for manufacturers. But, when done intelligently, it is worthwhile. As a result, manufacturers may use social media to promote content and generate leads.

Social media helps build brand recognition and manage reputation. As a result, many manufacturing brands are getting more innovative. Consumers have already influenced some businesses' usage of social media. As companies and customers change, so do social media platforms. Every day, the platforms evolve to suit the ever-increasing customer expectations.

If your company hasn't yet leveraged the power of social networking, this article will help you reap the rewards.
 

LinkedIn

Even though Facebook and Twitter are the top noted social media platforms for manufacturers, LinkedIn provides more value for B2B marketing. LinkedIn boasts of more than 500 million active users monthly. This is because LinkedIn has a strict network for professionals. An estimated 90 million users are senior-level influencers, and approximately 63 million are at decision-maker positions. Therefore, manufacturing marketers need to have a strong presence on LinkedIn in today's time.

Given that marketing professionals frequently turn to LinkedIn to consume articles and news related to the industry, being active on this platform can be the best way to get your company noticed. When it comes to ' 'LinkedIn's lead generation capabilities, promoting content is only the tip of the iceberg. To achieve core results, you should encourage your team to maintain a constant LinkedIn presence. But why?

Firstly, employee-shared content has a high click-through rate than content shared by any third-party. Secondly, long-form content published as a native LinkedIn article is particularly effective. It is considered a good practice.  So, if your LinkedIn profile is thoughtfully optimized, it can increase your chances of ranking high in a Google search, search visibility and improve brand awareness.

Twitter

Twitter's popularity has made it the most influential platform. This social media platform for manufacturing businesses can be a good start to build an effective social presence. Research says that monthly more than 330 million active users spend time on Twitter irrespective of the industry or niche from all over the world.

As a manufacturing marketer, sharing content can be valuable on Twitter. If your company has a blog or content related to industry facts/news, Twitter can promote your articles broadly to the right audience. The hashtag culture of Twitter will take you to the audience who are searching for manufacturing-related information. And hence, your company could be the one out of millions to be approached.

Though Twitter isn't exactly the best channel for generating leads, it positively has an audience ripe for content consumption and industry news. Nearly 70% of B2B organizations are using Twitter as a digital marketing tool. Its ad views are 26% more likely to be influential versus others. Besides this, Twitter engages highly in short but meaningful conversations. This way, a consistent sharing of industry content can cultivate your company's offering to millions at once.

YouTube

B2B marketers often are mistaken and overlook YouTube as a viable social media channel. They consider YouTube as  one of the most underrated and unutilized platforms. But the fact is that social media for manufacturers, like YouTube, can be preferred fruitful platform for their businesses.

Yes, it does entail some extra work, knowledge, and equipment to create an excellent filmed and edited video for YouTube. However, many manufacturers don't realize how helpful these videos can be when it comes to landing a potential customer or generating leads. All these can be done inexpensively.

In the manufacturing industry, businesses often spend dollars on a single purchase. And this is because they want to know every detail of product or service every time. So, rather than just spreading the word about your company, a video creation can get more eyeballs and massive engagement for your customers for which they are searching solutions. From product demonstrations to virtual facility and more can be easily achievable. This way, YouTube can be beneficial to generate more leads and convert them into your customers.

Besides, YouTube's search engine optimization can even maximize the effectiveness of your social media plans. From creating headlines, file names, tags to descriptions, and target keywords, all can be used to grab the top position in search rankings and raise visibility on the web.

Most importantly, YouTube is also most popular for its "How-To" videos that are easily consumed. Audiences find a video to be more trustworthy than other content formats. Many manufacturers have gained huge success by using YouTube to combine product announcements with information, product display, promotional ads, and more. So, this social media for companies can help increase brand awareness and create transparency, leading to brand trust.

Facebook

Facebook, being the most populous social network globally, boasts of 1.5 billion monthly active users. Facebook is typically considered a primary social network, where companies consider creating a profile without a second thought. But this doesn't fit the manufacturing industry for generating valuable leads. It is because Facebook has audiences who use the platform for personal purposes. So, chances are slim for B2B prospects that are doing business research on this platform.

But, before you rule out Facebook completely, remember that you can use this platform for other purposes. While this platform may not be doing extensive research for your company, yet many customers and industry professionals would still 'like' your company page to stay updated on the latest events, company news, and more like:

• Company and building expansions
• Local and national media mentions
• Blog/article links
• Video links
• Clients' testimonials on events and business proposals

With Facebook, you have the opportunity to show the "human" side of your organization and make connections. This can be one of the social media marketing tactics you can use for promoting your manufacturing company. Also, you can consider using Facebook Groups to expand your circle of professional connections. These online communities are built to bring audiences together to discuss issues and share related content.

Pinterest/Instagram

Pinterest and Instagram are perfect for visual and aspirational content, which has a longer lifetime value and a higher conversion rate. Being a manufacturer, you can still leverage these platforms by posting beautiful visuals of products. This way, you can give your brand a human face. Also, promote your employees with behind-the-scenes photos and videos of them in action. All of these will give your followers as well as visitors a backstage pass to your operations. These social media manufacturing tips will lead you to gain more business opportunities in the future.

Podcasts

Lastly, with podcasts, you can dig into the growing popularity of audio format and leverage potential customers and visitors with a high share of voice, uncluttered ad space, and niche audiences. Podcasts are getting a huge amount of visitors these days. Due to this, it is becoming a crucial b2b social media marketing strategy among manufacturers worldwide.

Where to Start?

Building a relevant presence on these social media platforms from scratch can be very overwhelming. Another element to consider incorporating social media platforms into your new strategy for marketing is enlisting influencers.

Yes, you heard it right. Influencers can give your company/brand an extra boost. And all these platforms accommodate influencers who excel at creating value. With so many companies going online and having an active social media presence, you may feel pressured to join in and keep pace. The best move can be to build a relevant profile on Twitter and LinkedIn. In fact, it's wiser to focus your efforts on YouTube at the same time as they are proven to earn results for B2B marketers. Creating an informative and detailed page of your company can lead you to gain social media's tremendous benefits for manufacturing-related business.

Frequently Asked Questions

What are the benefits of using social media platforms for manufacturers?

The benefits of using social media platforms for manufacturers are—

• Get improved search engine rankings
• Get more brand authority
• Get higher conversation rates
• Increased brand awareness
• Better customer satisfaction
• Cost-effectiveness


How can manufacturing businesses make money using social media platforms?

A manufacturing business can earn a good amount of money by creating a successful brand name, developing trusted customer relationships, and even creating sales opportunities directly from different social platforms.


What is the best way of using social media for manufactures?

Manufacturers can use social media in the best ways by giving information about the company, its events, and knowledge about its services. Give regular updates, use creative paths to engage audiences/visitors, keep content fresh and interesting so that it holds their attention.

Spotlight

ARBURG GmbH

A German family-owned company, ARBURG is one of the leading global manufacturers of plastic processing machines. The product portfolio encompasses ALLROUNDER injection moulding machines with clamping forces of between 125 and 6,500 kN, the Freeformer for industrial additive manufacturing and robotic systems, customer and industry-specific turnkey solutions and further peripheral equipment.

OTHER ARTICLES
MANUFACTURING TECHNOLOGY, ADDITIVE MANUFACTURING

3 New Design Goals to Fuel Innovation Easily with Additive Manufacturing

Article | September 30, 2022

Stand out with long-term scalability with AM by fuelling innovation in the design process. Staying relevant has now become critical when it comes to additive manufacturing. It is, therefore, essential to make decisions by deep diving into the right people, processes, and technologies at the right moment to keep up the momentum when using AM processes. Better Product Designs with Design Innovation Framework for Additive Manufacturing Additive manufacturers have started using the product design innovation (DI) framework. It serves additive manufacturing part designs with increased - Proof of value (POV) - Helps your business stand out in the market with superior quality design. Proof of concept (POC) – Ensures that the design will function as intended. Proof of market (POM) – Defines the level of success of a design at scale for mass market production. Proof of impact (POI) – Using simulation to mitigate design failures and ensure that your designs last longer. As a result of the design innovation framework, additive manufacturing parts are manufactured faster and with better quality while lowering material costs. Furthermore, with more and more additive manufacturing companies implementing design innovation frameworks for their production, it is possible to tap into the opportunities of innovative product design at an early stage to give your production a competitive edge. Therefore, in the quest to grab an early market share in additive manufacturing for new, small and medium enterprises, the design innovation framework will play a pivotal role. Your product design, product research and development teams will implement the DI framework for the scalability of your additive manufacturing units. Fuel innovation and design thinking to produce innovative product design ideas with the goals and practices in the DI framework, as mentioned below. They infuse your designs with the design innovation framework to get quality manufactured products. Strategic Business Growth with AM Design to Fuel Innovation for Small and Medium Enterprises Fuel innovation in how you design additive manufacturing parts with strategic business growth. By keeping three goals in mind during the design process, you can use cutting-edge research in additive manufacturing design to help your business grow. Increase Speed: Create highly detailed intermediate manufacturing goods. As additive manufacturing is still in the transition phase, creating highly complex designs on a small scale is easy. But for large-scale AM production, intermediate goods like molds make it easy and quick to make intricate details. Build upon the existing DI (Design Innovation) process. Make use of designs from the design repositories and similar component geometry. Choose an orientation that does not need additional support. Save resources by preferring cellular structure over solid volumes. Make use of internal volumes to add more functionality. Print functional joints to save assembly steps and time. Standardize the assembly process to save production time. Use high-resolution STL files to reach your maximum design potential. Improve printability by scaling the artifacts and considering the resolution of the process. Manage Quality: Reduce residual stress to keep the parts from warping. Materials must be qualified and characterized to be micro-structured. Adhere to industry standards to get consistent, reliable, and repeatable outputs. While successful designs with strategic AM innovation can be beneficial to Create new products with AM. Create new business models with AM, AM helps to advance product design processes. Create new classes of AM technologies. Save Costs: Save costs by creating multifunctional parts. Choose a cheaper alternative material that satisfies the same constraints. Go for an economical assembly by manufacturing high-performing parts. Implement a cellular structure to reduce the quantity of material used. Innovate designs that bring down costs through accurate simulation of manufacturing constraints. Use composite material that satisfies the applied constraints. Risk Factors to Consider and Mitigate When Investing in AM The Risk of Data Leakage Cyber security is a critical component when storing design file data on the cloud and sharing it over the network. Getting a design file copied, stolen, altered, infected, or deleted causes a loss of time and sometimes money. Attackers ask for a ransom by putting a worm in your design file or blocking access. A highly private network with encrypted personal cloud connectivity and highly secure access control are the answers to mitigating the risk of cyber-attacks. Mitigating the risk is done with several measures. These include doing regular risk assessments, using a single design with no mistakes as a base for other design models, using advanced RFID tags to make products with AM, and practicing individual vigilance through awareness. The Risk of Poor Quality When outsourcing your manufacturing to an AM unit, the risk of low quality of the manufactured products is high. You cannot offer a warranty or guarantee when outsourcing production. Also, there is a risk that companies facing losses due to faulty products might want to claim for their losses. Quality improves when you give much attention to post-processing the manufactured parts. Leading Industries Using the DI Framework in AM: Aerospace Automotive Consumer products Energy Infrastructure Medical and pharmaceutical Food Sports Accessories Final Thoughts: Gearing up with innovation in additive manufacturing starts with three design goals. These include increasing speed, managing quality, and saving costs, which can help you achieve strategic business growth to scale for the long-term for business resilience. In addition, the DI framework for AM helps your large enterprise use progressive design thinking. So, now is the best time to invest into new ways to design products using design and management software for additive manufacturing.

Read More
ADDITIVE MANUFACTURING

10 Best Features to Look for in an Additive Manufacturing Software

Article | September 20, 2022

The day is near when additive manufacturing (AM) will become production-ready, with many technological advancements in additive manufacturing software. Although taking care of manual post-processing is one of the challenges AM faces, methods to reduce it are on the rise with the help of better additive manufacturing software. Multilayer 3D printing revolutionises production, combining to fuel innovation. Let's find out what software features for additive manufacturing can help solve the problems that arise. How Does Additive Manufacturing Software Aid in the Resolution of Issues in Large Enterprises? For large enterprises, additive manufacturing software champions innovation to achieve long-term goals and resolve problems with these solutions. Sustainability in Manufacturing: A minimum wastage of material makes additive manufacturing sustainable. Therefore, achieve your goal of implementing sustainable practises quickly. Decrease Costs: Cut costs by automation, optimization, and simulation to help decrease costs at all stages of an AM workflow. Optimize Inventory: You can get rid of a lot of your inventory if you know exactly what material each part needs and how much of it you need. Easy Material Replacement: Simulate results for different materials and easily replace your material for printing as per availability. Combine multiple materials to strengthen parts and make them versatile. Generate Multiple Design Versions: The generative design approach allows you to generate multiple versions of a complex part subject to constraints. As a result, you reduce the guesswork and improve the quality quickly and efficiently. With AI designs in additive manufacturing software, you get progressive design innovation and development. As AM software aids large enterprises to fuel innovation in design implementation and follow the recent trends in additive manufacturing, AM processes such as binder jetting, metal additive manufacturing work and other types of additive manufacturing benefit from them as well. Explore the benefits of additive manufacturing for small and medium enterprises in our next segment which will cover additive manufacturing overview. Learn in-depth insights into why AM software are becoming a choice of medium sized businesses as well. Three Reasons to Use Additive Manufacturing Software To realize the full potential of additive manufacturing, good software plays a vital role in determining the quality of the output printed. Find out exactly how software for additive manufacturing could help your designs and your business grow. Automate: Automated light weighting, part consolidation, and generative design help unlock the scalability of your designs in terms of functionality and cost efficiency. Additive manufacturing software helps you achieve these efficiently. Optimize: Streamline the AM workflow using additive MES (manufacturing execution system) software. Increasing the printing process's efficiency helps reduce the time needed to print and improves the quality of the part manufactured and the machine utilization rates. Simulate and Test: Make your part design model subject to different constraints with the help of simulation using AM software. Reach excellence in additive manufacturing parts for real-life situations. Build a failsafe part using automated mathematical analysis. Using additive manufacturing software can help you overcome many challenges. However, while considering AM software, please note its shortcomings. The Big Challenge in Additive Manufacturing Software At each step of additive manufacturing, separate software is essential to perform different functions. AM software performs many critical functions, such as step-by-step design, printability checks, light weighting, adding support, and simulation analysis. However, a single software package does not exist that addresses all aspects of additive manufacturing. Software integration resolves this issue effectively and efficiently. Additive Manufacturing Software Functions for Large Enterprises For large enterprises, it is essential to get the accurate design of complex parts and manage the AM production workflow right. Additive manufacturing software brings both functions to the table. Learn how additive manufacturing fuels innovation in design. Features of Additive Manufacturing software for design and managing workflow are as under: Top Features of Additive Manufacturing (DfAM) Software: It is easy to nurture the design thinking process by arming with suitable DfAM software for medium and large enterprises. Their features are as follows: Topology Optimization: Using mathematical tools to simulate the material distribution of the part is topology optimization. Making changes in the material distribution can remove inefficient regions from the design. In addition, automated topology optimization helps quickly produce complex geometrical structures using DfAM software. Lattice Pattern Generation: Using additive manufacturing software, we generate 3D lattice patterns automatically. They significantly save costs by using a lower volume of materials and helping design multifunctional parts and structures. In addition, they reduce their weight and cost, making them flexible and stress-resistant. Generative Design: The power of generative design lies in designing to match all the design parameters, applying all constraints, and generating multiple design candidates quickly and efficiently. These include material type, shape, density, orientation, and more. This design evolves your part per your required parameters and expedites optimization. Automatic Light-Weighting: Applying light weighting techniques such as materials selection, part consolidation, conformal ribbing, lattice structures, and optimization of topology helps further bring down the costs. With DfAM software, the process is automatic and easy. Automated Part Consolidation: Creating a single part that can perform multiple functions saves space and costs, boosting efficiency. However, deciding whether consolidation can conform to other system components can sometimes be challenging. Find a way to solve this problem with the help of a feature in additive manufacturing software that automatically groups parts together. Stress, Heat, and Impact Simulation: Predict the part design's stress, heat, and impact-taking ability in the case of light weighting. Simulation helps test the part using different materials, keeping in mind their temperature, stress, and impact resistance. For instance, DfAM software tests a part before printing the prototype, utilizing this feature. Build Failure Prediction: Mathematical analysis-backed calculations of distortions and validations help in predicting building failures. A DfAM also helps predict building failures before they happen by calculating the efficiency over time. This makes the parts more durable. 3D Packing: Find the ideal shipping container and calculate its size, number, and maximum capacity using 3D packing technology. This automated software tool helps you efficiently send your shipments to your clients. Machine Parameters: Select the process parameters as per the part or product requirements. Apply different constraints to simulate the work using additive manufacturing software. Adjust them as per the desired characteristics in the output part using the software. Print Failure Prediction: Analyzing a designed model for deformation, cracks, stress, and growth is possible with software simulation. In addition, this data helps detect probable print failure. An end-to-end workflow automation solution using additive manufacturing MES software works in sync with your existing software. Learn about its features as below: Features of Good Additive Manufacturing MES Software: Order Management: Receiving, organizing, and processing orders for printing is excellent at order management. Part/file Analysis: The main tasks of part or file analysis are to look at the part or file's feasibility under different constraints and suggest ways to fix it. Production Planning: Production planning helps automate preparation for the production cycle. Instant Quotations: With built-in quotation management, create, approve, present, accept or reject quotations and place an order for part printing. Material and Inventory Management: It takes care of choosing the right material for the part and making sure that enough of that material is in stock to make it. Nesting: With nesting calculations, automatic space optimization on the print bed is possible Post-Processing Management: Remove defects after manufacturing using a streamlined post-processing management system. Quality Inspection and Management: Use the Quality Management System to remove possible distortions and deformations under constraints. Order Tracking and Traceability: Get the status of print order processing at all times with accurate tracking during the AM process. Analytics: Get a complete analysis of the data generated at each step of your AM workflow. If getting powerful software is not something you are considering at the moment, you can still welcome a host of new additions with the help of software integrations. Explore more about it down below. Use Software Integrations to Connect Existing Software: Link your existing software to your additive manufacturing software for seamless data sharing over the additive MES using software integration. For instance, connect existing AM workflows, 3D modelling simulations, import CAD files of models, send and receive purchase orders, and do much more with a one-stop MES solution. With the right integrations, you can add the features your software needs to stay current. When considering purchasing an AM software package, the initial, operational, training, and time required to learn it must all be calculated. For large enterprises, the reduction in inventory size and better accuracy with AM software bring down the cost of additive manufacturing production. Let us take a deep dive into the estimation of AM software. Estimation for Additive Manufacturing Software Setup and Operations: Depending upon the feature set of the additive manufacturing software, it might cost from $120/month/user to $25,000 annually or more. The significant influence is the implementation time and user-friendliness, like any other software for your business or enterprise. Several additive manufacturing and management software might have features that you may not need right now. However, upon scaling your business, they will become a necessity. You may want to consider software with supporting API integrations to smoothly transition from your existing software to advanced additive manufacturing software. As a result, you will reduce your cost of training the personnel while boosting their efficiency manifold. Additive Manufacturing Software's Future Scope Custom printing of complex geometrical structures with additive manufacturing is no longer restricted just to rapid prototyping. With the advent of volumetric additive manufacturing, it is now possible to print all the target points in the geometry simultaneously. Achieve this with the help of rotating the resin container with the guidance of a digital light projection system. In addition, this method can reduce some of the post-processing involved in an additive manufacturing production workflow to help make additive manufacturing more reliable and efficient. The future of additive manufacturing looks supremely promising with several applications of volumetric additive manufacturing. These include aerospace, medical, transportation, energy, consumer products and the like. In the future, revolutionary multifunctional parts will be created using automated part consolidation to optimize part designs like never before. Furthermore, using AI, accuracy is bound to improve. Conclusion: Building a resilient business for medium and large enterprises to unlock scalability is easy with a range of additive manufacturing software. Leveraging AM software saves turn-around time from researching to the production line with a stable and better design. It boosts ROI by streamlining your additive manufacturing workflows and cutting production costs using additive manufacturing software. Software integrations help enterprises stay current with all the features needed and introduced from time to time to make additive manufacturing practical. Using AI with AM software is becoming the norm for both medium and large AM companies that want to get a head start on the market.

Read More

Achieving Interoperability in an Industry 4.0 Factory

Article | February 11, 2020

As a part of the Industry 4.0 movement, factory engineers are increasingly adopting some form of industrial Ethernet to interconnect the machines and other equipment implementing their production processes. Ethernet has been around in multiple forms for over 40 years. Most of it serves the IT community by interconnecting PCs and other equipment to a company LAN. Because of its flexibility, Ethernet has been adapted to many industrial uses.

Read More

The Impact of Coronavirus on Electronic Manufacturing

Article | February 11, 2020

Wuhan, the epicenter of the outbreak, is considered a crucial hub in the middle of China, a place of high importance for the production of automobiles, electronics, optics, and fiber optics. Wuhan and surrounding cities in the Hubei province are currently on a government-imposed quarantine at a scale the world has never seen before, some Chinese officials have referred to the situation as warlike.

Read More

Spotlight

ARBURG GmbH

A German family-owned company, ARBURG is one of the leading global manufacturers of plastic processing machines. The product portfolio encompasses ALLROUNDER injection moulding machines with clamping forces of between 125 and 6,500 kN, the Freeformer for industrial additive manufacturing and robotic systems, customer and industry-specific turnkey solutions and further peripheral equipment.

Related News

MANUFACTURING TECHNOLOGY

Legenday Starts Supplying Silicone Products to 3C Industry

LegenDay | November 28, 2022

Today, LegenDay started supplying silicone products to computers, communications, and the consumer electronics industry (3C Industry). This comes after LegenDay adopted a range of silicone product manufacturing technologies such as extrusion, injection molding, Overmolding, compression molding, and multi-shot injection molding. LegenDay will supply silicone parts to 3C industries, including Bluetooth headsets, phone parts, headphones, Wi-Fi accessories, mouse pads, gamepads, case sleeves, phone holders, and multimedia players, among other components. During this first phase, LegenDay will support small and OEM businesses in the 3C industry. “Rethinking performance, reliability, safety, and performance makes silicone the best material in consumer electronics, At LegenDay, we strive to create the future by supplying the best silicone product to the 3C industry – whether small or large silicone products. We are a partner you can trust.” -Frank, Marketing Manager LegenDay. Silicone rubber is a breakthrough in the 3C industry. Its soft-to-touch feeling, exceptional durability, flexible design, best chemical resistance, temperature tolerance, and eco-friendly features make silicone rubber the best for consumer electronics products. LegenDay continues to partner with product developers alongside manufacturers and reputable brands in the 3C industry. About LegenDay: LegenDay designs and manufactures silicone products for home and industrial use. Based in China, the company has invested in advanced silicone products manufacturing technologies such as silicon extrusion, co-moulding, Overmolding, multi-shot, and clean room injection molding. With continued innovations and research, LegenDay remains a market leader in silicone product manufacturing.

Read More

MANUFACTURING TECHNOLOGY

Acerta Analytics raises $8M ($10.4M CAD) to improve manufacturing quality in fast-changing automotive sector

Acerta Analytics | November 28, 2022

Acerta Analytics, the leading provider of advanced analytics solutions that leverage machine learning and artificial intelligence (ML/AI) to turn complex product data into actionable insights, has raised an $8M ($10.4M CAD) Series B round. The funding will be used to accelerate Acerta’s mission of providing actionable insights that improve product quality and operational efficiency in precision manufacturing globally. BDC Capital’s Industrial Innovation and Thrive Venture Funds led the round, with participation from existing investors OMERS Ventures and StandUp Ventures. Acerta helps automakers like Nissan and suppliers of complex vehicle parts such as Dana dramatically improve quality in their manufacturing processes and support early defect detection, making them more efficient, helping them reduce scrap and rework and avoid shipping defective parts that lead to costly recalls and brand damage. Acerta’s LinePulse platform uses machine learning and artificial intelligence to help companies leverage their data for actionable insights into vehicle part production. Results suggest that using Acerta’s LinePulse platform can lead to a reduction of 30% or more in rework rates, which can result in multi-million dollar savings on a per-plant basis. "Automotive manufacturers are facing increasing challenges as the industry moves towards electrification with more sophisticated sensors and electronics in every vehicle model. Acerta provides a platform that manufacturers can leverage to ensure they’re delivering high-quality products to market and maintaining brand reputation.By applying our advanced analytics on their complex data, automotive suppliers and OEMs can reduce scrap in their plants, thereby raising margins and increasing throughput. We help them achieve higher operational efficiency so they can make better day-to-day decisions. Manufacturing issues contribute to approximately one third of all early in-field vehicle breakdowns, but they are especially problematic for new EVs. Given the number of costly recalls and subsequent brand damage that EV makers are seeing, companies are investing in new digitalized production lines that are poised for the value that Acerta provides.This fundraise will help us add even more value to our core platform, LinePulse. We plan to expand our team to ensure we put our next-gen solution into the hands of more manufacturers." -Greta Cutulenco, CEO and co-founder of Acerta Acerta’s solutions drive significant improvement in manufacturing quality. We’re thrilled to support a company with such an inspiring vision for bringing AI and advanced data analytics into precision manufacturing. The time is right for this innovation, and we are very confident that this team will deliver, said Joseph Regan, Managing Partner, Industrial Innovation Venture Fund at BDC Capital. "We are excited to support Greta and the Acerta team in their next phases of growth. The company’s suite of SaaS solutions for precision manufacturing is already transforming the automotive and transportation industries and receiving strong market validation. We know that there is a lot more to come" -Michelle Scarborough, Managing Partner, Thrive Venture Fund at BDC Capital. After a difficult few years in the automotive industry due to the global pandemic and supply chain issues, manufacturers are doubling down on new production lines and the sector is anticipating that demand will recover strongly, especially as a new generation of EVs comes into production. A greater focus on local production in Europe and North America is also re-shaping the industry, as increasingly manufacturers look to safeguard global supply chains. Acerta currently operates in Canada, the United States, Europe and Japan. It will use the Series B funding to expand its customer base in North America and Europe, while strengthening ties with leading OEMs and automotive suppliers. Acerta’s customers are involved in producing complex parts for all types of vehicles. About Acerta: Acerta Forged from industrial experience and driven by data science, Acerta assists precision manufacturers to take their digital transformation beyond manually crunching sensor data. Our ML/AI-powered software services enable companies to make the right decisions fast, optimize production, and improve product quality. We translate complex product data into actionable insights. Founded in 2017, Acerta Analytics Solutions Inc. is based in Kitchener, Ontario, Canada. About BDC Capital: BDC Capital is the investment arm of BDC, Canada’s Business Development Bank. With over $6 billion under management, BDC Capital serves as a strategic partner to the country’s most innovative firms. It offers businesses a full spectrum of capital, from seed investments to growth equity, supporting Canadian entrepreneurs who have the ambition to stand out on the world stage.

Read More

MANUFACTURING TECHNOLOGY

Reell Precision Manufacturing Introduces the SJ500 Spherical Joint with Multi-axis Position Control

Reell Precision Manufacturing | November 25, 2022

Reell Precision Manufacturing, a world leader in innovative small package motion control, is pleased to introduce the latest addition to its popular SJ Series of multi-axis friction hinges, the SJ500. The SJ500 is Reell's largest spherical joint hinge. It is available with torques from 4.0 - 8.0 N-m, making it ideal for positioning today's larger monitors and display devices, as well as industrial applications and many other components requiring precise multi-dimension position control in the industrial, medical, office, and consumer electronics marketplace. All Reell SJ Series hinges have the capability to swivel from side to side with a 60º range of motion, tilt back and forth with a 60º range of motion, and rotate with a full 360º range of motion. They utilize Reell's patented SphericalTorq™ clip technology to perform consistently for a life of 50,000 adjustments. All SJ models have a durable glass-filled molded nylon housing and black finish, presenting an attractive and stylish appearance, while the all-metal shaft, ball, and torque elements are manufactured from nitrided and hardened steel for durable performance. Global Product Line Manager Jim Brown is excited about the introduction of the SJ500. "The SJ500 expands the capability of our popular SJ platform with increased torque options for larger applications. We can now provide our easy adjustment, smooth feel, and secure holding power to a wider range of customer applications in lighting, monitor mounts and industrial equipment." AboutReell Precision Manufacturing: Reell Precision Manufacturing provides high-quality innovative solutions to transmit torque, control angular position and protect delicate components from excessive force. Combining the world's most precisely controlled torque technology with the industry's most experienced engineering team, Reell provides a perfect product fit for customer application. With facilities on three continents, Reell's responsive global customer service and world class manufacturing ensures exceptionally easy ordering and on-time delivery.

Read More

MANUFACTURING TECHNOLOGY

Legenday Starts Supplying Silicone Products to 3C Industry

LegenDay | November 28, 2022

Today, LegenDay started supplying silicone products to computers, communications, and the consumer electronics industry (3C Industry). This comes after LegenDay adopted a range of silicone product manufacturing technologies such as extrusion, injection molding, Overmolding, compression molding, and multi-shot injection molding. LegenDay will supply silicone parts to 3C industries, including Bluetooth headsets, phone parts, headphones, Wi-Fi accessories, mouse pads, gamepads, case sleeves, phone holders, and multimedia players, among other components. During this first phase, LegenDay will support small and OEM businesses in the 3C industry. “Rethinking performance, reliability, safety, and performance makes silicone the best material in consumer electronics, At LegenDay, we strive to create the future by supplying the best silicone product to the 3C industry – whether small or large silicone products. We are a partner you can trust.” -Frank, Marketing Manager LegenDay. Silicone rubber is a breakthrough in the 3C industry. Its soft-to-touch feeling, exceptional durability, flexible design, best chemical resistance, temperature tolerance, and eco-friendly features make silicone rubber the best for consumer electronics products. LegenDay continues to partner with product developers alongside manufacturers and reputable brands in the 3C industry. About LegenDay: LegenDay designs and manufactures silicone products for home and industrial use. Based in China, the company has invested in advanced silicone products manufacturing technologies such as silicon extrusion, co-moulding, Overmolding, multi-shot, and clean room injection molding. With continued innovations and research, LegenDay remains a market leader in silicone product manufacturing.

Read More

MANUFACTURING TECHNOLOGY

Acerta Analytics raises $8M ($10.4M CAD) to improve manufacturing quality in fast-changing automotive sector

Acerta Analytics | November 28, 2022

Acerta Analytics, the leading provider of advanced analytics solutions that leverage machine learning and artificial intelligence (ML/AI) to turn complex product data into actionable insights, has raised an $8M ($10.4M CAD) Series B round. The funding will be used to accelerate Acerta’s mission of providing actionable insights that improve product quality and operational efficiency in precision manufacturing globally. BDC Capital’s Industrial Innovation and Thrive Venture Funds led the round, with participation from existing investors OMERS Ventures and StandUp Ventures. Acerta helps automakers like Nissan and suppliers of complex vehicle parts such as Dana dramatically improve quality in their manufacturing processes and support early defect detection, making them more efficient, helping them reduce scrap and rework and avoid shipping defective parts that lead to costly recalls and brand damage. Acerta’s LinePulse platform uses machine learning and artificial intelligence to help companies leverage their data for actionable insights into vehicle part production. Results suggest that using Acerta’s LinePulse platform can lead to a reduction of 30% or more in rework rates, which can result in multi-million dollar savings on a per-plant basis. "Automotive manufacturers are facing increasing challenges as the industry moves towards electrification with more sophisticated sensors and electronics in every vehicle model. Acerta provides a platform that manufacturers can leverage to ensure they’re delivering high-quality products to market and maintaining brand reputation.By applying our advanced analytics on their complex data, automotive suppliers and OEMs can reduce scrap in their plants, thereby raising margins and increasing throughput. We help them achieve higher operational efficiency so they can make better day-to-day decisions. Manufacturing issues contribute to approximately one third of all early in-field vehicle breakdowns, but they are especially problematic for new EVs. Given the number of costly recalls and subsequent brand damage that EV makers are seeing, companies are investing in new digitalized production lines that are poised for the value that Acerta provides.This fundraise will help us add even more value to our core platform, LinePulse. We plan to expand our team to ensure we put our next-gen solution into the hands of more manufacturers." -Greta Cutulenco, CEO and co-founder of Acerta Acerta’s solutions drive significant improvement in manufacturing quality. We’re thrilled to support a company with such an inspiring vision for bringing AI and advanced data analytics into precision manufacturing. The time is right for this innovation, and we are very confident that this team will deliver, said Joseph Regan, Managing Partner, Industrial Innovation Venture Fund at BDC Capital. "We are excited to support Greta and the Acerta team in their next phases of growth. The company’s suite of SaaS solutions for precision manufacturing is already transforming the automotive and transportation industries and receiving strong market validation. We know that there is a lot more to come" -Michelle Scarborough, Managing Partner, Thrive Venture Fund at BDC Capital. After a difficult few years in the automotive industry due to the global pandemic and supply chain issues, manufacturers are doubling down on new production lines and the sector is anticipating that demand will recover strongly, especially as a new generation of EVs comes into production. A greater focus on local production in Europe and North America is also re-shaping the industry, as increasingly manufacturers look to safeguard global supply chains. Acerta currently operates in Canada, the United States, Europe and Japan. It will use the Series B funding to expand its customer base in North America and Europe, while strengthening ties with leading OEMs and automotive suppliers. Acerta’s customers are involved in producing complex parts for all types of vehicles. About Acerta: Acerta Forged from industrial experience and driven by data science, Acerta assists precision manufacturers to take their digital transformation beyond manually crunching sensor data. Our ML/AI-powered software services enable companies to make the right decisions fast, optimize production, and improve product quality. We translate complex product data into actionable insights. Founded in 2017, Acerta Analytics Solutions Inc. is based in Kitchener, Ontario, Canada. About BDC Capital: BDC Capital is the investment arm of BDC, Canada’s Business Development Bank. With over $6 billion under management, BDC Capital serves as a strategic partner to the country’s most innovative firms. It offers businesses a full spectrum of capital, from seed investments to growth equity, supporting Canadian entrepreneurs who have the ambition to stand out on the world stage.

Read More

MANUFACTURING TECHNOLOGY

Reell Precision Manufacturing Introduces the SJ500 Spherical Joint with Multi-axis Position Control

Reell Precision Manufacturing | November 25, 2022

Reell Precision Manufacturing, a world leader in innovative small package motion control, is pleased to introduce the latest addition to its popular SJ Series of multi-axis friction hinges, the SJ500. The SJ500 is Reell's largest spherical joint hinge. It is available with torques from 4.0 - 8.0 N-m, making it ideal for positioning today's larger monitors and display devices, as well as industrial applications and many other components requiring precise multi-dimension position control in the industrial, medical, office, and consumer electronics marketplace. All Reell SJ Series hinges have the capability to swivel from side to side with a 60º range of motion, tilt back and forth with a 60º range of motion, and rotate with a full 360º range of motion. They utilize Reell's patented SphericalTorq™ clip technology to perform consistently for a life of 50,000 adjustments. All SJ models have a durable glass-filled molded nylon housing and black finish, presenting an attractive and stylish appearance, while the all-metal shaft, ball, and torque elements are manufactured from nitrided and hardened steel for durable performance. Global Product Line Manager Jim Brown is excited about the introduction of the SJ500. "The SJ500 expands the capability of our popular SJ platform with increased torque options for larger applications. We can now provide our easy adjustment, smooth feel, and secure holding power to a wider range of customer applications in lighting, monitor mounts and industrial equipment." AboutReell Precision Manufacturing: Reell Precision Manufacturing provides high-quality innovative solutions to transmit torque, control angular position and protect delicate components from excessive force. Combining the world's most precisely controlled torque technology with the industry's most experienced engineering team, Reell provides a perfect product fit for customer application. With facilities on three continents, Reell's responsive global customer service and world class manufacturing ensures exceptionally easy ordering and on-time delivery.

Read More

Events