6 Social Media Channels For Manufacturing Marketers

Did you know that social media platforms and their users are the fastest-growing internet segment?

If your manufacturing firm wants to be more visible online and reach more customers, it may be time to engage in social media marketing. It helps in building networking which is the crucial pillar of any business. Many marketing leaders understand the importance of networking.

“It’s important to take time to build your network and nurture your contacts as you never know where a good network can take you and the opportunities it can give.” – Wendy Lee, Director of Marketing at Blue Prism


If your manufacturing company needs to be more visible online and attract more customers, it's time to engage in social media marketing. You may require time to learn new approaches from the digital marketing landscape. But it is necessary to grow with this digitally running world.

Many industrial production brands and organizations are now significantly reliant on social media platforms to continue their marketing efforts in the forthcoming years.

Social Media for Manufacturers—How to Get the Benefits?

Trends are popular with marketers. But reaching audiences via social media is difficult for manufacturers. But, when done intelligently, it is worthwhile. As a result, manufacturers may use social media to promote content and generate leads.

Social media helps build brand recognition and manage reputation. As a result, many manufacturing brands are getting more innovative. Consumers have already influenced some businesses' usage of social media. As companies and customers change, so do social media platforms. Every day, the platforms evolve to suit the ever-increasing customer expectations.

If your company hasn't yet leveraged the power of social networking, this article will help you reap the rewards.
 

LinkedIn

Even though Facebook and Twitter are the top noted social media platforms for manufacturers, LinkedIn provides more value for B2B marketing. LinkedIn boasts of more than 500 million active users monthly. This is because LinkedIn has a strict network for professionals. An estimated 90 million users are senior-level influencers, and approximately 63 million are at decision-maker positions. Therefore, manufacturing marketers need to have a strong presence on LinkedIn in today's time.

Given that marketing professionals frequently turn to LinkedIn to consume articles and news related to the industry, being active on this platform can be the best way to get your company noticed. When it comes to ' 'LinkedIn's lead generation capabilities, promoting content is only the tip of the iceberg. To achieve core results, you should encourage your team to maintain a constant LinkedIn presence. But why?

Firstly, employee-shared content has a high click-through rate than content shared by any third-party. Secondly, long-form content published as a native LinkedIn article is particularly effective. It is considered a good practice.  So, if your LinkedIn profile is thoughtfully optimized, it can increase your chances of ranking high in a Google search, search visibility and improve brand awareness.

Twitter

Twitter's popularity has made it the most influential platform. This social media platform for manufacturing businesses can be a good start to build an effective social presence. Research says that monthly more than 330 million active users spend time on Twitter irrespective of the industry or niche from all over the world.

As a manufacturing marketer, sharing content can be valuable on Twitter. If your company has a blog or content related to industry facts/news, Twitter can promote your articles broadly to the right audience. The hashtag culture of Twitter will take you to the audience who are searching for manufacturing-related information. And hence, your company could be the one out of millions to be approached.

Though Twitter isn't exactly the best channel for generating leads, it positively has an audience ripe for content consumption and industry news. Nearly 70% of B2B organizations are using Twitter as a digital marketing tool. Its ad views are 26% more likely to be influential versus others. Besides this, Twitter engages highly in short but meaningful conversations. This way, a consistent sharing of industry content can cultivate your company's offering to millions at once.

YouTube

B2B marketers often are mistaken and overlook YouTube as a viable social media channel. They consider YouTube as  one of the most underrated and unutilized platforms. But the fact is that social media for manufacturers, like YouTube, can be preferred fruitful platform for their businesses.

Yes, it does entail some extra work, knowledge, and equipment to create an excellent filmed and edited video for YouTube. However, many manufacturers don't realize how helpful these videos can be when it comes to landing a potential customer or generating leads. All these can be done inexpensively.

In the manufacturing industry, businesses often spend dollars on a single purchase. And this is because they want to know every detail of product or service every time. So, rather than just spreading the word about your company, a video creation can get more eyeballs and massive engagement for your customers for which they are searching solutions. From product demonstrations to virtual facility and more can be easily achievable. This way, YouTube can be beneficial to generate more leads and convert them into your customers.

Besides, YouTube's search engine optimization can even maximize the effectiveness of your social media plans. From creating headlines, file names, tags to descriptions, and target keywords, all can be used to grab the top position in search rankings and raise visibility on the web.

Most importantly, YouTube is also most popular for its "How-To" videos that are easily consumed. Audiences find a video to be more trustworthy than other content formats. Many manufacturers have gained huge success by using YouTube to combine product announcements with information, product display, promotional ads, and more. So, this social media for companies can help increase brand awareness and create transparency, leading to brand trust.

Facebook

Facebook, being the most populous social network globally, boasts of 1.5 billion monthly active users. Facebook is typically considered a primary social network, where companies consider creating a profile without a second thought. But this doesn't fit the manufacturing industry for generating valuable leads. It is because Facebook has audiences who use the platform for personal purposes. So, chances are slim for B2B prospects that are doing business research on this platform.

But, before you rule out Facebook completely, remember that you can use this platform for other purposes. While this platform may not be doing extensive research for your company, yet many customers and industry professionals would still 'like' your company page to stay updated on the latest events, company news, and more like:

• Company and building expansions
• Local and national media mentions
• Blog/article links
• Video links
• Clients' testimonials on events and business proposals

With Facebook, you have the opportunity to show the "human" side of your organization and make connections. This can be one of the social media marketing tactics you can use for promoting your manufacturing company. Also, you can consider using Facebook Groups to expand your circle of professional connections. These online communities are built to bring audiences together to discuss issues and share related content.

Pinterest/Instagram

Pinterest and Instagram are perfect for visual and aspirational content, which has a longer lifetime value and a higher conversion rate. Being a manufacturer, you can still leverage these platforms by posting beautiful visuals of products. This way, you can give your brand a human face. Also, promote your employees with behind-the-scenes photos and videos of them in action. All of these will give your followers as well as visitors a backstage pass to your operations. These social media manufacturing tips will lead you to gain more business opportunities in the future.

Podcasts

Lastly, with podcasts, you can dig into the growing popularity of audio format and leverage potential customers and visitors with a high share of voice, uncluttered ad space, and niche audiences. Podcasts are getting a huge amount of visitors these days. Due to this, it is becoming a crucial b2b social media marketing strategy among manufacturers worldwide.

Where to Start?

Building a relevant presence on these social media platforms from scratch can be very overwhelming. Another element to consider incorporating social media platforms into your new strategy for marketing is enlisting influencers.

Yes, you heard it right. Influencers can give your company/brand an extra boost. And all these platforms accommodate influencers who excel at creating value. With so many companies going online and having an active social media presence, you may feel pressured to join in and keep pace. The best move can be to build a relevant profile on Twitter and LinkedIn. In fact, it's wiser to focus your efforts on YouTube at the same time as they are proven to earn results for B2B marketers. Creating an informative and detailed page of your company can lead you to gain social media's tremendous benefits for manufacturing-related business.

Frequently Asked Questions

What are the benefits of using social media platforms for manufacturers?

The benefits of using social media platforms for manufacturers are—

• Get improved search engine rankings
• Get more brand authority
• Get higher conversation rates
• Increased brand awareness
• Better customer satisfaction
• Cost-effectiveness


How can manufacturing businesses make money using social media platforms?

A manufacturing business can earn a good amount of money by creating a successful brand name, developing trusted customer relationships, and even creating sales opportunities directly from different social platforms.


What is the best way of using social media for manufactures?

Manufacturers can use social media in the best ways by giving information about the company, its events, and knowledge about its services. Give regular updates, use creative paths to engage audiences/visitors, keep content fresh and interesting so that it holds their attention.

Spotlight

Electro Scientific Industries

ESI is a leading supplier of innovative, laser-based manufacturing solutions for the microtechnology industry. Our systems enable precise engineering and testing of micron to submicron features in semiconductors, LEDs, multi-layer ceramic capacitors (MLCCs), printed circuit boards (PCBs), flex circuits and other high-value components.

OTHER ARTICLES
Manufacturing Technology, Industrial 4.0

Leading the Way in Digital Transformation for Manufacturing Excellence

Article | August 17, 2023

Driving digital transformation in manufacturing: Embrace seamless connectivity and data integration in Industry 4.0 smart factories for enhanced efficiency, product quality, and improved innovation. Contents 1. The Imperative of Digital Transformation in Manufacturing 2. Embracing Industry 4.0 for Enhanced Manufacturing Competitiveness 3. Integrating IoT and IIoT in Smart Manufacturing Processes 4. Leveraging Big Data Analytics for Enhanced Efficiency and Precision 5. Enhancing Customer Experience and Engagement in the Digital Era 6. 10 Key Providers in Industry 4.0 6.1 RIOS Intelligent Machines 6.2 GrayMatter 6.3 SigmaTEK Systems 6.4 Fuji America Corporation 6.5 Sciemetric 6.6 Avanceon 6.7 Janus Automation 6.8 Pluto7 6.9 Altizon 6.10 Webalo 7. Final Thoughts 1. The Imperative of Digital Transformation in Manufacturing Digital transformation is a business imperative for the manufacturing industry, revolutionizing the way companies operate and compete in the modern landscape. As markets become increasingly dynamic and customer expectations evolve, manufacturers must embrace advanced technologies and data-driven processes to stay competitive and drive sustainable growth. It empowers manufacturers to streamline operations, optimize supply chains, and enhance productivity. Manufacturers can gain real-time insights into production processes by leveraging technologies like the Internet of Things, artificial intelligence, and big data analytics, enabling predictive maintenance and efficient resource allocation. Advanced automation and robotics improve efficiency, reduce human errors, and enhance product quality. It fosters agile decision-making by leveraging data-driven insights. Manufacturers can implement smart manufacturing systems that respond rapidly to changing market demands and customer preferences. Real-time data analytics also enables proactive risk management, supply chain visibility, and predictive modeling to anticipate and mitigate potential disruptions. Cloud-based platforms and interconnected systems enable seamless communication among departments and supply chain partners, facilitating data exchange and accelerating innovation cycles. 2. Embracing Industry 4.0 for Enhanced Manufacturing Competitiveness Industry 4.0 presents a transformative opportunity for manufacturing companies to enhance their competitiveness and adapt to evolving market trends. According to a report by Grand View Research, the global Industry 4.0 market size is expected to reach USD 216.01 billion by 2028, with a compound annual growth rate of 15.0%. This highlights the increasing adoption of Industry 4.0 technologies across various industries worldwide. Industry 4.0 enables manufacturers to digitize their operations, optimizing production processes and reducing operational costs. Manufacturers gain real-time insights into their production lines by leveraging IoT devices, AI-driven analytics, and machine learning algorithms, enabling predictive maintenance and minimizing downtime. It fosters agile and customer-centric manufacturing.Smart factoriesequipped with interconnected systems can respond swiftly to changing market demands and individual customer preferences. Customizing products at scale allows manufacturers to meet unique customer needs and differentiate themselves in the market. Embracing Industry 4.0 helps foster sustainability and resource efficiency. Manufacturers can align their operations with eco-friendly practices, appealing to environmentally conscious consumers and meeting regulatory requirements. 3. Integrating IoT and IIoT in Smart Manufacturing Processes Integrating IoT and Industrial Internet of Things (IIoT)in smart manufacturing processes is revolutionizing the manufacturing industry, driving efficiency, productivity, and cost-effectiveness. According to a study by MarketsandMarkets, the global Industrial loT (lloT) market size is projected to be USD 106.1 billion by 2026 from USD 88.2 billion in 2023 at a CAGR of 6.7% during the forecast period. It was observed that the growth rate was 5.79% from 2021 to 2022. The manufacturing segment is expected to grow at the highest CAGR of 5.43%. This integration enables manufacturers to connect and monitor their production equipment, supply chain, and assets in real time. Manufacturers gather vast amounts of data by deploying smart sensors and IoT devices, empowering data-driven decision-making for process optimization and predictive maintenance. Smart manufacturing processes leverage AI and machine learning algorithms to analyze the collected data, identifying patterns and inefficiencies. ThisAI in manufacturingenables proactive maintenance, reducing downtime and enhancing overall equipment effectiveness (OEE). Additionally, IIoT integration allows for remote monitoring and control of production processes, enabling seamless management and coordination of manufacturing operations. Furthermore, the integration of IoT and IIoT fosters connectivity along the entire value chain. Manufacturers can optimize inventory management by sharing real-time data with suppliers, ensuring just-in-time deliveries, and reducing supply chain disruptions. This interconnected ecosystem enhances collaboration and responsiveness, improving overall supply chain efficiency. 4. Leveraging Big Data Analytics for Enhanced Efficiency and Precision According to a report, global big data market revenue is projected to grow from $138.9 billion in 2020 to $229.4 billion in 2025, with a CAGR of 10.6%. (Source: Statista) This robust market growth reflects the increasing recognition of big data's transformative potential across industries.Big data analyticsempowers companies to harness the power of data to optimize processes and make informed decisions. Businesses can uncover valuable insights, identify patterns, and better understand their operations, customers, and markets by analyzing vast volumes of structured and unstructured data. It enables predictive and prescriptive analytics, enabling organizations to anticipate trends and take proactive actions. Furthermore, big data analytics fosters personalization and customer-centricity, enabling businesses to deliver tailored experiences to individual customers. Companies can offer personalized products, services, and recommendations by analyzing customer behavior and preferences, leading to higher customer satisfaction and loyalty. The market trends indicate significant growth in adopting big data analytics solutions, reaffirming their importance in driving business success. By harnessing the power of big data analytics, businesses achieve enhanced efficiency, precision, and competitiveness, propelling them to new heights of performance and innovation in the modern business landscape. 5. Enhancing Customer Experience and Engagement in the Digital Era In the digital era, enhancing customer experience and engagement has become a top priority for businesses seeking to thrive in the competitive landscape. According to a report by PwC, 73% of consumers point to customer experience as a crucial factor in their purchasing decisions. Organizations can leverage digital technologies to create personalized and seamless customer journeys. Implementing AI-powered chatbots, virtual assistants, and personalized recommendation engines enable businesses to deliver tailored interactions, address customer needs in real time, and enhance overall satisfaction. Businesses gain insights into client preferences, pain points, and expectations by analyzing customer data from various touchpoints. Utilizing these insights, companies can design targeted marketing campaigns and personalized offerings to maximize customer engagement. Furthermore, based on omni-channel experiences approach, clients expect a consistent and integrated experience across multiple channels, such as websites, social media, mobile apps, and in-store interactions. Providing a seamless omnichannel experience ensures that customers interact with the brand conveniently, fostering stronger engagement and brand loyalty. 6. 10 Key Providers in Industry 4.0 Below are the providers for Industry 4.0 enhancing smart manufacturing using smart solutions: 6.1 RIOS Intelligent Machines RIOS Intelligent Machines revolutionizes labor-intensive factories by ushering in a new era of intelligent automation fueled by robotics and AI. The company's goal is to transform conventional factories into visionary smart factories of the future. It achieves this by spearheading the deployment of end-to-end robotic work cells that seamlessly integrate into existing workflows, automating entire factories, warehouses, and supply chain operations with remarkable speed and scalability. By amalgamating cutting-edge technologies, including end-to-end robotic work cells, state-of-the-art AI capabilities, and high-caliber hardware, this synthesis is further bolstered by robust simulation-to-reality engines, leading to the emergence of production-grade intelligent machines. RIOS Intelligent Machines' transformative strategy is deeply rooted in a vertically-integrated approach to redefining factory automation. 6.2 GrayMatter GrayMatter, a leader in industrial operations transformation, pioneers the Brilliant Operations Strategy, an agile blueprint to revamp manufacturing and utility paradigms. With a focus on reimagining infrastructure, digital tools, and workforce dynamics for the new normal, this strategy facilitates multi-site scaling, rapid wins through data standardization & efficiency insights, and nurturing change adoption. GrayMatter's exceptional achievements include a 10-point rise in time delivery, up to 20% cut in unplanned downtime, and a 45-minute saving per line shift. The company's vision encompasses empowering organizations into technology frontrunners and communities with cleaner water, driven by its mission to elevate industrial assets and individuals through co-innovation and technology-driven transformation. 6.3 SigmaTEK Systems SigmaTEK Systems is a global provider of comprehensive CAD/CAM software solutions tailored to enhance ROI for professional fabricators. Its product suite covers the fabrication workflow, enabling optimized material utilization, machine motion, and data management. With an array of software products, from quoting to total shop floor automation, SigmaTEK offers a holistic manufacturing solution. Its flagship product, SigmaNEST, supports diverse machine types, ensuring maximum productivity while minimizing material wastage. The Load Manager software streamlines production planning with real-time load balancing and machine scheduling. Advanced features like collision avoidance optimize cutting paths and lead to efficient and safe operations. SigmaTEK's innovative approach and expert engineering team drive manufacturing process optimization. 6.4 Fuji America Corporation Founded as a machine tool manufacturer, Fuji America Corporation has evolved to offer unparalleled electronic circuit board assembly equipment. With a solid foundation in machine tool building, its high-speed chip placers, flexible placement systems, glue stations, and screen printers stand out for their precision, reliability, and durability. As the world's largest supplier of SMT equipment, Fuji integrates decades of experience into its cutting-edge 'high mix' pick and place systems, enhanced by its DynaHead Technology. The addition of Nexim Software tools further streamlines operations, enabling predictive maintenance, automated changeovers, and data-driven decision-making. Fuji remains committed to delivering reliable solutions to meet evolving smart factory demands. 6.5 Sciemetric Sciemetric empowers manufacturers with smart technologies for optimizing yield, enhancing quality, and reducing costs. With a history in measurement and data management, Sciemetric's unparalleled expertise stems from its extensive experience across numerous manufacturing lines and global installations. Offering comprehensive hardware and software solutions, it bridges the gap between production processes and the actionable insights required for improvement. The company's offerings cover critical aspects of modern manufacturing, from process monitoring and leak testing to data intelligence and the revolutionary Sciemetric EDGE Industry 4.0 platform. Its advanced digital process signature technology ensures early defect detection in press operations, while integrated solutions facilitate quality enhancement and continuous improvement throughout the manufacturing process. 6.6 Avanceon Operating under the VINCI Energies brand Actemium, Avanceon is a renowned systems integrator specializing in crafting, implementing, and supporting automation and information solutions for manufacturing and utility industries. With a strong commitment to digital transformation in manufacturing, Avanceon offers consulting and education, aiming to be a value-added partner for clients' digital evolution journey. Avanceon leads Industry 4.0 implementation advancements, leveraging technologies like IoT, predictive analytics, machine learning, and Cloud to enhance integration, analysis, and efficiency in manufacturing. The company focuses on translating Industry 4.0 potential into practical solutions, ensuring lasting success through innovative practices and unwavering support structures. 6.7 Janus Automation Janus Automation stands as a partner for comprehensive digital transformation endeavors. With a firm grasp on industrial IT, automation, logistics automation, safety solutions, digital transformation in manufacturing, and smart solutions, the company offers a modular approach rooted in technological innovation. Its leadership is evident through a team of over 250 adept engineers specializing in automation and IT industrial systems. By consistently improving and valuing added support for clients, Janus Automation's flexible structure embraces dynamic processes while prioritizing the human element, fostering seamless communication and trust-building for enduring partnerships. 6.8 Pluto7 Pluto7 shows expertise across diverse industries such as retail, manufacturing, CPG, oil & gas, energy, automotive, hi-tech, and healthcare. Its solutions operate as transparent glass boxes, enabling seamless customization, extension, and integration to address unique customer needs. With a resolute focus on alleviating pain points, Pluto7 employs a strategic blend of pre-built and tailored solutions. Its core offerings encompass data foundation for AI, forecasting accuracy, position inventory, and fulfilling orders. The company propels manufacturers towards enhanced transparency, cross-system connectivity, optimized operations, and scalable production rollouts, all facilitated by their suite of analytics and AI solutions. 6.9 Altizon Altizon, a global industrial IoT firm, empowers enterprises to harness machine data for informed decision-making. Its Datonis manufacturing suite, fortified by advanced analytics and machine learning, propels smart manufacturing endeavors, redefines asset performance management, and pioneers novel service delivery models. Altizon's expertise in Industry 4.0 transformation extends across diverse sectors like automotive, tire, CPG, chemicals, and remote industrial assets. With the Datonis platform, inclusive of AI-powered apps, businesses can swiftly monitor, measure, analyze, and predict outcomes, culminating in a path to ROI within four weeks. Offering a comprehensive ecosystem for digital factory operations to enhance digital transformation in manufacturing, Altizon enables real-time monitoring, quality assurance, maintenance optimization, digital checklists, operator engagement, energy/utility analytics, and more, thereby driving competitive advantage and operational excellence. 6.10 Webalo Webalo, the platform for the frontline workforce, offers a comprehensive software solution that digitizes tasks and activities for frontline workers, ensuring real-time operational visibility and driving process optimization across all business operations. Seamlessly integrated with enterprise and industrial software systems, Webalo empowers the workforce to make informed decisions, significantly enhancing productivity. The enterprise-grade connected worker platform simplifies and secures work processes through rapid, cost-effective mobile solutions. By digitizing manual processes, connecting frontline personnel, streamlining workflows, and ensuring secure data access, Webalo unlocks hidden capacity, facilitates better decision-making, and promotes overall business efficiency. With deployment flexibility ranging from cloud-based to on-premises solutions, the company offers a robust and secure platform tailored to modern workforce needs. 7. Final Thoughts Embracing seamless connectivity and data integration through smart factories in Industry 4.0 is a critical step toward achieving digital transformation in manufacturing industry. Integrating IoT devices, AI-driven analytics, and cloud computing empowers smart factories to optimize production processes, enhance decision-making, and respond dynamically to market demands. Organizations transition from legacy systems to smart factories, they embark on a transformative journey that drives operational efficiency, product quality, and innovation. By strategically implementing and leveraging Industry 4.0 technologies, organizations can position themselves as leaders in their respective industries and stay competitive in the digital age. Seamless connectivity and data integration in smart factories have redefined the manufacturing landscape, paving the way for a digital transformation journey. Smart factories optimize production processes, enhance decision-making, and adapt to changing market demands by integrating IoT devices, AI-driven analytics, and cloud computing. By embracing these innovations, organizations can unlock new operational efficiency, product quality, and innovation levels, thereby solidifying their position as leaders in the Industry 4.0 era and driving sustainable growth in a highly connected world.

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Future Of Manufacturing

The 2022 Manufacturing KPI Checklist Should Include These Five Indicators

Article | December 23, 2021

Every manufacturing company aims to be as efficient as possible to maximize profit. However, it's difficult to determine where you stand and what targets to establish unless you can precisely measure your efficiency. Manufacturing KPIsplay an important role in this process. Keeping track of many indicators without considering their commercial worth is a waste of time. “Not everything that can be counted counts and not everything that counts can be counted” - Albert Einstein But connecting goals to measurements is a certain way to track progress and improve processes. So let's get started with how to choose the most appropriate key performance indicators(KPIs) for your business. Manufacturing KPI 2022: How to Choose the Right One? Why are KPIs called “Key” Performance Indicators? While any statistic can be used to assess performance, KPIs are the most critical. Hence they are called key performance indicators. Companies' priorities while selecting their company KPIs may differ substantially depending on the industry in which they operate. “Strategic-operational KPIs alignment gives the organization a powerful tool to use when implementing change.” ― Pearl Zhu A corporation should not track more than ten manufacturing KPIs to avoid overblowing processes. So, manufacturing efficiency, customer satisfaction, lead times, etc., should all be included. Depending on your business nature, you must select your KPIs. However, each of those indicators must meet a set of criteria before being considered meaningful. So, what is a decent KPI for manufacturing? It gives objective and clear data on progress toward a certain goal It measures efficiency, quality, punctuality, and performance It allows for tracking performance over time It helps in decision making It should be the one that matches the company's long-term objectives It has to be measurable and quantifiable It must be realistic and actionable Following that, let's have a look at the most important manufacturing KPIs for 2022, which will assist you in better understanding your manufacturing business and formulating a growth strategy in line with that understanding. Most Critical Manufacturing KPIs in Order of Priority Despite the fact that manufacturers should also monitor general key performance indicators (KPIs) such as sales revenue, net profit margin, and so on, the manufacturing business demands the tracking of specific manufacturing metrics. Below are some of the most important manufacturing key performance indicators (KPIs). Work-in-process Using this manufacturing KPI metric, you can see how much value there is in products still in progress. It assists manufacturing organizations in determining how much of their working capital is locked up in incomplete products and can aid in identifying supply chain managementdifficulties. You can compute the Work-In-Progress (WIP) by using the formula provided below. Return on Assets This manufacturing KPIseems to be more about financing than manufacturing. Yes, it does. However, financial measurements are just as vital as production ones. A firm cannot exist unless it generates revenue, and this indicator measures how efficiently your company uses its assets and generates revenues. The Return on Assets (ROA) of your company can be calculated using the formula below. Cost Per Unit It is critical to understand the overall manufacturing cost per unit. You can't appropriately price a product without it. This manufacturing KPIdivides total manufacturing costs by the number of units produced. Materials, overhead, depreciation, and labor are standard costs. Demand Forecasting Companies utilize this manufacturing statisticto forecast future raw material needs to satisfy client demand. Unfortunately, this statistic is more challenging to employ because it is mainly dependent on unpredictable external circumstances. The basic formula is: Where: The seasonal factors are distinct Average demand is calculated as: Lead Time A company's lead time, also known as order cycle time, is an important KPI. It shows how swiftly your organization processes orders and meets client requests. It is time it takes to complete an order from confirmation to delivery. Long lead times can imply process inefficiencies that produce bottlenecks and excessive expenses. Conversely, short lead times are important since they allow you to respond to consumer needs swiftly and efficiently. The total lead time can be divided into smaller segments as follows: The time it takes to manufacture a product from start to finish The time it takes to deliver a product from stockto a client The time it takes suppliers to deliver products to manufacturers By segmenting the lead time, you may more precisely identify the areas where inefficiencies in the process occur. Toyota’s Four Key Performance Metrics As a company, Toyota places a high focus on environmental protection. Toyota's vehicles are designed to use less fuel and produce less waste. Regardless of the company's size, Toyota is committed to protecting the environment. Toyota's 'Earth Charter' was created in 1992 as part of the company's Global Policy initiative. It was Toyota's first overseas facility and the UK's first ISO14001-certified car manufacturer. Waterborne paints were utilized for the first time and zero waste was sent to landfills. In 2009, Toyota Manufacturing UK did not use any incinerators. Toyota has developed a set of key performance indicators (KPIs) for each of its major production areas. There are four key performance metrics: energy, water, waste, and volatile organic compounds (VOCs). Since its start in 1992, Toyota Manufacturing UK has attempted to mitigate its environmental impact. The figure below illustrates the environmental KPIsfor the Burnaston plant. Each year, Toyota sets new goals to improve its results. 79% reduction in vehicle energy consumption 62% reduction in waste per car 76% reduction in VOC emissions per car 79% reduction in water consumption per vehicle Final Words You can use the aforementioned manufacturing KPIsto construct your manufacturing KPI template, but keep in mind that the manufacturing metricsyou need to track may differ from those listed here. The first prudent move any business can make while examining its operation is to identify and track the relevant KPIs. Also, in manufacturing, there are several different KPIs, phrases, and abbreviations need to be understood and used where it makes the most sense. FAQ What is manufacturing KPI? A manufacturing Key Performance Indicator (KPI) or metric is a well-defined and measurable indicator that the manufacturing sector uses to evaluate its performance over time and compare it to that of other industries. What are the key KPIs for manufacturers? On-Time Delivery, Production Schedule Attainment, Total Cycle Time, Throughput, Capacity Utilization, and Changeover Time are some of the key manufacturing KPIs.

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How Heavy Industry can Transition to More Sustainable Practices

Article | April 23, 2020

With a shared vision for ongoing sustainability, manufacturers can make a long-term impact by improving the efficiency of equipment and processes, lowering energy and water consumption, increasing the use of renewables, reducing waste, emissions and packaging, as well as using fewer raw materials. The manufacturing sector within APAC could look into a number of renewable energy options to make that a reality.

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Digital Transformation

Leading BIM Software for Construction Management

Article | March 28, 2024

Leverage advanced tools from renowned BIM software providers for construction management and engineering excellence. Gain newer levels of precision and efficiency with leading BIM software. Contents 1. Impact of BIM Technology on Architects and Engineers 2. Top BIM Tools for Construction Management 2.1. midas Civil 2.2. BEXEL Manager 2.3. GoRPM 2.4. Kairnial 2.5. Terabase 2.6. WIZZCAD 2.7. PROKON Structural Analysis and Design 2.8. Edificius 2.9. Allplan BIMplus 2.10. GeoHECRAS Solutions Inc 3. BIM Software Trends Shaping Construction Industry 1. Impact of BIM Technology on Architects and Engineers Building Information Modeling (BIM) represents a leap forward in designing complex building systems for engineers. BIM software for civil engineers facilitates a more detailed and accurate representation of structural components, HVAC systems, and other critical engineering aspects. This precision not only aids in the construction phase but also contributes to the building's long-term sustainability and efficiency. Through BIM, architects, structural engineers, and MEP (mechanical, electrical, and plumbing) engineers work concurrently on a single shared model. This synergy not only reduces the risk of errors and inconsistencies but also streamlines revisions and updates, ensuring all team members are always on the same page. Through detailed modeling, architects and engineers can predict and quantify materials, labor, and other costs more accurately, enabling more precise budgeting and cost management. Additionally, the BIM tool for construction management includes features like clash detection, which identifies and resolves conflicts in the design phase, thereby mitigating risks associated with construction errors and omissions. Through simulation tools integrated with the best BIM softwaresolutions, engineers can assess the impact of their designs on energy consumption, environmental sustainability, and occupant comfort, making informed decisions that align with green building principles. The impact of BIM technology on architects and engineers is profound and far-reaching. As BIM for construction continues to evolve, it will undoubtedly lead to more innovative, sustainable, and efficient building designs. 2. Top BIM Tools for Construction Management For harnessing the capabilities of BIM technology, selecting a powerful 3D modeling software is of paramount importance. Our curated list of top BIM software has been chosen to elevate construction management processes and bring innovation and efficiency to engineering projects. From BIM software solutions that streamline project delivery to BIM tools for construction management, the featured software products have been chosen for their proven benefits of BIM in enhancing project visualization, coordination, and execution. 2.1midas Civil MIDAS IT is a prominent player in the realm of civil, structural, and mechanical engineering software development. One of their flagship offerings is midas Civil, a powerful Finite Element Analysis software tailored for bridge analysis and design. Key Features Integrates sophisticated pre- and post-processing functionalities that streamline the modeling and analysis phases, enhancing the workflow efficiency for structural engineers. Quick solver accelerates the process of modeling and analyzing bridges. Parameter modification tools support parametric analysis. Conventional module provides intuitive wizards for quick modeling of both 2D and 3D conventional bridges. 2.2BEXEL Manager BEXEL Manager stands as a pioneering BIM solution, integrating advanced visualization, model management, and collaboration tools to optimize construction project delivery. One of its standout characteristics is its openBIM compatibility, supporting the IFC file format certified by buildingSMART International. This ensures seamless collaboration and data exchange across different software platforms. Key Features Advanced 3D visualization and model data management. Automated clash detection and quantity takeoff. Detailed cost estimation and intelligent scheduling. Comprehensive data analysis and reporting tools for informed decision-making. 2.3GoRPM The GoRPM (Geospatial Real Property Management) Enterprise Software Solution offers a robust platform for real property and facilities management, integrating asset data to generate actionable insights. A significant milestone was reached in November 2018 when R&K Solutions' Enterprise GoRPM Software as a Service achieved the ‘In Process’ status within the US Federal Risk and Authorization Management Program (FedRAMP). Key Features Empowers organizations by facilitating the collection, integration, and analysis of real property. Powerful data integration and business intelligence generation. Featured on the FedRAMP Marketplace for recognized compliance. Streamlines real property management and decision-making processes. 2.4Kairnial Kairnial facilitates project data management and collaboration, offering an integrated platform for managing BIM models, documents, and project communications. This innovative solution provides seamless access to an array of essential resources, all accessible through a suite of fully integrated modules that are compatible with web and mobile devices. Key Features Comprehensive suite for document, BIM management, and progress tracking. Modules for QSHE inspections, defects, and equipment management. Enhances project communication and collaboration across teams. Streamlines operations and decision-making throughout the asset lifecycle. 2.5Terabase Terabase is designed for development project management, fostering collaboration and optimizing project workflows. It stands out for its 3D project optimization and analytics, providing insights for data-driven decision-making. It is dedicated to simplifying the complexities of project development, reducing risks, and helping achieve success by providing a unified platform that fosters collaboration and informed decision-making. Key Features Centralized project data repository with real-time access. Enhanced collaboration tools for team communication. 3D visualization for project optimization and analysis. Technical support and guidance for overcoming project challenges. 2.6WIZZCAD WIZZCAD supports the digital transformation of construction projects through its BIM-native SaaS solution. It focuses on improving project outcomes across the building lifecycle, from design to operation. Its unified collaborative platform serves as the nucleus for managing the intricacies of design, construction, and operation, whether in 2D or 3D. Key Features Digitalization of business processes in design, construction, and operation. Unified collaborative platform for all project stakeholders. Offers tools for managing safety, quality, and environmental standards. Streamlines workflows and enhances project outcomes with digital tools. 2.7PROKON Structural Analysis and Design PROKON offers a suite of over forty specialized programs for structural analysis, design, and detailing. Established in 1989, it has become a trusted name globally for its modular and integrated approach. PROKON has garnered global recognition, serving users across over eighty countries. Key Features Comprehensive suite for structural engineering projects. Modular design with seamless integration among analysis, design, and detailing programs. Promotes accuracy and efficiency in workflow management. Trusted by professionals worldwide for tackling complex structural challenges. 2.8Edificius Edificius provides a versatile solution for architectural design, blending BIM technology with user-friendly tools for rendering and project presentation. It offers a wide range of options for custom Working Drawing layouts and effortless import/export capabilities in standard formats. Key Features Advanced BIM application with real-time rendering capabilities. Tools for landscaping and exterior design, alongside a vast library of resources. Regular updates to align with regulations and technological advancements. Real-time HD rendering and scene photomontage for high-quality presentations. 2.9Allplan BIMplus Allplan BIMplus is a leading open BIM platform, facilitating collaborative work across disciplines in the construction industry. It acts as a centralized hub for managing BIM model data, enhancing project transparency and efficiency. Key Features Centralized management of BIM model data, documents, and tasks. Facilitates cross-disciplinary collaboration and optimizes building lifecycle management. Streamlines communication and project execution among stakeholders. Empowers professionals to manage projects from inception to maintenance. 2.10GeoHECRAS GeoHECRAS accelerates river modeling projects by enhancing the HEC-RAS process with an intuitive 2D/3D interface. It integrates with major CAD and GIS platforms, offering flexibility and efficiency in hydraulic analyses. Key Features User-friendly interface for HEC-RAS model creation and visualization. Interoperability with AutoCAD, MicroStation, and ESRI ArcGIS. Streamlines the analysis of hydraulic structures and floodplain encroachments. Provides comprehensive tools for efficient and accurate water surface profile computations. 3. BIM Software Trends Shaping Construction Industry The adoption rates of BIM are soaring, driven by its proven value in project optimization. A notable uptick in BIM utilization across Europe, as reported by USP’s Architectural Barometer, underscores the growing recognition of BIM's potential to improve project quality, reduce timeframes, and facilitate better clash detection, among other benefits. Here, we delve into the key emerging trends that are setting the stage for the future of BIM, offering insights for decision makers to stay ahead in the AEC industry. Cloud-Based BIM: Cloud technology has revolutionized BIM by enabling real-time collaboration, access, and updates. This advancement facilitates seamless integration of products into BIM models and enhances project management efficiency by ensuring all stakeholders are working with the most current data. The trend toward cloud-based BIM is likely to accelerate, breaking down barriers to collaboration and information sharing within the AEC industry. Prefabrication and BIM: The synergy between prefabrication and BIM is reshaping construction processes, making them faster, more efficient, and less prone to errors. By facilitating the creation of digital models that can be directly integrated into the overall project, BIM is instrumental in streamlining the prefabrication process, from design through to assembly. The Rise of Automation: Automation, powered by AI and robotics, is transforming BIM processes, making them more efficient and less labor-intensive. This trend is about enhancing productivity and improving safety on construction sites, besides enabling more flexible and adaptive production methods. AI and VR: Artificial intelligence (AI) and virtual reality (VR) technologies are revolutionizing the way BIM is utilized for design and project interaction. AI's data processing capabilities, combined with VR's immersive experience, are enhancing visualization, improving design accuracy, and facilitating more effective stakeholder communication. Digital Twins: Digital twins represent a leap forward in how the AEC industry approaches design and simulation. By creating virtual replicas of physical assets, digital twins offer unparalleled insights into the performance and operational dynamics of projects, allowing for preemptive maintenance, optimized performance, and informed decision-making. This trend is poised to redefine the parameters of design excellence and operational efficiency. Blockchain for Enhanced Security: As BIM involves handling vast amounts of sensitive data, security is paramount. Blockchain technology offers a robust solution, ensuring the integrity, traceability, and security of BIM data, thereby mitigating the risk of data breaches and unauthorized access. IoT Integration: The Internet of Things (IoT) is elevating BIM's potential to deliver smarter, more efficient buildings. By embedding IoT security sensors in construction projects, stakeholders can monitor performance in real-time, leading to optimized maintenance schedules, improved energy efficiency, and ultimately, smarter building management. Sustainability: With a growing emphasis on sustainability, BIM is increasingly being used to model energy consumption and evaluate green technology integrations. This trend is critical for designing buildings that are not only efficient but also environmentally responsible, aligning with global sustainability goals. Mandatory BIM Compliance: Governments and regulatory bodies worldwide are increasingly mandating BIM for public projects, recognizing its significant benefits in project management efficiency and overall quality. This shift toward compulsory BIM integration is not solely driven by the aim to harness technological potential but also by a broader objective to enhance national competitiveness and address socio-economic and environmental challenges. For manufacturers and AEC professionals, staying abreast of these mandates is crucial for remaining competitive and meeting market demands effectively. The AEC industry stands at the cusp of a technological renaissance, with BIM at its core. Incorporating the best BIM software can significantly elevate project outcomes. For decision makers, understanding and leveraging these emerging trends is essential for driving innovation, enhancing competitiveness, and delivering projects that meet the shifting demands of the modern construction world.

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Electro Scientific Industries

ESI is a leading supplier of innovative, laser-based manufacturing solutions for the microtechnology industry. Our systems enable precise engineering and testing of micron to submicron features in semiconductors, LEDs, multi-layer ceramic capacitors (MLCCs), printed circuit boards (PCBs), flex circuits and other high-value components.

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Manufacturing Technology

MaxLinear Launches Product Design Kit for Active Electrical Cables Using Keystone PAM4 DSP

MaxLinear | February 02, 2024

MaxLinear, Inc. a leading provider of high-speed interconnect ICs enabling data center, metro, and wireless transport networks, announced the availability of a comprehensive product design kit (PDK) to optimize performance and accelerate the time to market for high-speed Active Electrical Cables (AEC) using MaxLinear’s 5nm PAM4 DSP, Keystone. The PDK is a cost-cutting and time-saving tool for cable manufacturers who want to quickly integrate Keystone into their active electrical cables. MaxLinear’s Keystone PAM4 DSP offers a significant power advantage in AEC applications, which is increasingly becoming a critical factor for hyperscale data centers. The use of 5nm CMOS technology enables designers and manufacturers to build high-speed cables that meet the need for low power, highly integrated, high performance interconnect solutions that will drive the next generation of hyperscale cloud networks. Manufacturers taking advantage of MaxLinear’s PDK to optimize cable designs using Keystone PAM4 DSP will gain a distinct advantage over competitor solutions when trying to maximize reach and minimize power consumption. The PDK makes Keystone easy to integrate with strong applications support, multiple tools to optimize and monitor performance, and reference designs (SW and HW) to accelerate integration. Sophisticated software allows for quick design optimization for the lowest possible power consumption and maximizing cable reach. Cable designers can constantly monitor performance, route signals from any port to any port, and take advantage of hitless firmware upgrades. “MaxLinear is focused on providing not only industry-leading interconnect technologies but also a comprehensive suite of tools to support our manufacturing and design partners,” said Drew Guckenberger, Vice President of High Speed Interconnect at MaxLinear. “Our development kit for our Keystone products provides them with a path to take products to market more quickly and more cost-effectively.” Active electrical cables (AECs) are revolutionizing data center connections. Unlike passive cables, they actively boost signals, allowing for longer distances (up to 7 meters for 400G), higher bandwidth, and thinner, lighter cables. This makes them ideal for high-speed applications like top-of-rack connections (connecting switches to servers within the same rack); direct digital control (enabling flexible interconnectivity within racks and across rows); and breakout solutions (splitting high-speed connections into multiple lower-speed channels). The high-speed interconnect market – which includes active optical cables, active electrical cables, direct attach copper cables, and others – is expected to grow to $17.1B by 2028, up from $10.7B in 2021 according to a market forecast report from The Insight Partners. The Keystone Family The Keystone 5nm DSP family caters to 400G and 800G applications, featuring a groundbreaking 106.25Gbps host side electrical I/O, aligning with the line side interface rate. Available variants support single-mode optics (EML and SiPh), multimode optics and Active Electrical Cables (AECs), offering comprehensive solutions with companion TIAs. Host side interfaces cover ethernet rates of 25G, 50G, and 100G per lane over C2M, MR, and LR host channels. The line side interfaces, tailored for 100G/λ DR, FR, and LR applications, also support these rates. These devices boast extensive DSP functionality, encompassing line-side transmitter DPD, TX FIR, receiver FFE, and DFE. With exceptional performance and signal integrity, these DSPs occupy a compact footprint (12mm x 13mm), ideal for next-gen module form-factors like QSFP-DD800 and OSFP800. Additionally, they are available as Known Good Die (KGD) for denser applications, such as OSFP-XD. About MaxLinear, Inc. MaxLinear, Inc. is a leading provider of radio frequency (RF), analog, digital, and mixed-signal integrated circuits for access and connectivity, wired and wireless infrastructure, and industrial and multimarket applications. MaxLinear is headquartered in Carlsbad, California. MaxLinear, the MaxLinear logo, any other MaxLinear trademarks are all property of MaxLinear, Inc. or one of MaxLinear's subsidiaries in the U.S.A. and other countries. All rights reserved.

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Smart Factory

PsiQuantum, Mitsubishi UFJ Financial Group and Mitsubishi Chemical Announce Partnership to Design Energy-Efficient Materials on PsiQuantum’s

PsiQuantum | January 30, 2024

PsiQuantum and Mitsubishi UFJ Financial Group announced that they are beginning work with Mitsubishi Chemical Group on a joint project to simulate excited states of photochromic molecules which have widespread industrial and residential potential applications such as the development of smart windows, energy-efficient data storage, solar energy storage and solar cells, and other photoswitching use cases. Qlimate, a PsiQuantum-led initiative that includes MUFG as a partner, focuses on using fault-tolerant quantum computing to crack the most challenging computational problems and accelerate the development of scalable breakthroughs across climate technologies, including more energy-efficient materials. Mitsubishi UFJ Financial Group (MUFG) is committed to supporting the world’s transition to a sustainable future, and to encourage industry access to the most promising breakthrough technologies. By pioneering PsiQuantum’s Qlimate solutions with industry leader Mitsubishi Chemical, MUFG is at the forefront of quantum computing for sustainability. This joint project will determine whether high-accuracy estimates of excited state properties are feasible on early-generation fault-tolerant quantum computers, specifically focusing on diarylethenes used for energy-efficient photoswitching applications. The project will allow Mitsubishi Chemical to gain early insights into how and when fault-tolerant quantum computing can be deployed in support of critical, scalable, sustainable materials. Because predicting the optical properties of materials requires complex analysis of excited states, standard algorithmic techniques for simulating these molecules (such as the Density Functional Theory, or DFT) often produce qualitatively incorrect results. The project will bring together Mitsubishi Chemical’s deep experience of computational chemistry and PsiQuantum’s leading expertise in fault-tolerant quantum computing to push the boundaries of approaching the complex physics in these systems and pave the way to developing new, more powerful energy-efficient photonic materials. Philipp Ernst, Head of Solutions at PsiQuantum, said: “PsiQuantum has dedicated teams who identify, describe and solve complex problem sets with best-in-class quantum algorithms. These are designed specifically to run on fault-tolerant quantum computers and will tackle previously-impossible computational challenges. This partnership will leverage our team’s unique know-how and Mitsubishi Chemical’s expertise in photochromic materials. We are grateful for MUFG’s visionary support in our mission to deploy high-impact quantum computing solutions to fight climate change.” Suguru Azegami, Managing Director, Sustainable Business Division, MUFG said: “We are excited to partner with PsiQuantum and Mitsubishi Chemical on our journey to explore possibilities of quantum computing technologies to solve the imminent global challenge. PsiQuantum’s vision to develop the first utility scale quantum computer before the end of the decade has inspired us, which led our initiative to participate in the Qlimate partnership as the first and sole member from Japan. Mitsubishi Chemical is leading efforts to use the cutting-edge technology to develop next generation materials and we are honored to support the company as its long term financial partner.” Qi Gao, Senior Chief Scientist, Mitsubishi Chemical said: “We are pleased to be part of the partnership and are grateful for MUFG’s support. Mitsubishi Chemical’s over 40 years background in computational chemistry and PsiQuantum’s domain specific knowledge for quantum control is a great fit with the collaboration effort of improving calculation accuracy on quantum device. We hope the partnership will accelerate the innovation of revolutionizing computational studies in chemistry and materials science.” About PsiQuantum PsiQuantum is a private company, founded in 2015 and headquartered in Palo Alto, California. The company’s only mission is to build and deploy the world’s first useful, large-scale quantum computer. Many teams around the world today have demonstrated prototype quantum computing systems, but it is widely accepted that much larger systems are necessary in order to unlock transformational applications across drug discovery, climate technologies, finance, transportation, security & defense and beyond. PsiQuantum’s photonic approach enables rapid scaling via direct leverage of high-volume semiconductor manufacturing and cryogenic infrastructure. The company is partnered with the SLAC National Accelerator Laboratory at Stanford University and Sci-Tech Daresbury in the United Kingdom. About Mitsubishi UFJ Financial Group, Inc. (MUFG) Mitsubishi UFJ Financial Group, Inc. (MUFG) is one of the world’s leading financial groups. Headquartered in Tokyo and with over 360 years of history, MUFG has a global network with approximately 2,000 locations in more than 50 countries. The Group has about 160,000 employees and offers services including commercial banking, trust banking, securities, credit cards, consumer finance, asset management, and leasing. The Group aims to “be the world’s most trusted financial group” through close collaboration among our operating companies and flexibly respond to all of the financial needs of our customers, serving society, and fostering shared and sustainable growth for a better world. MUFG’s shares trade on the Tokyo, Nagoya, and New York stock exchanges. About the Mitsubishi Chemical Group Corporation Mitsubishi Chemical Group Corporation (TSE: 4188) is a specialty materials group with an unwavering commitment to lead with innovative solutions to achieve KAITEKI, the well-being of people and the planet. We bring deep expertise and material science leadership in core market segments such as mobility, digital, medical and food. In this way, we enable industry transformation, technology breakthroughs, and longer, more fruitful lives for us all. Together, around 70,000 employees worldwide provide advanced chemistry-based solutions to deliver the core elements of our slogan — “Science. Value. Life.”

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Additive Manufacturing

Teledyne Relays Unveils Innovative Multi-Function Timer Series

Teledyne Relays, Inc. | January 29, 2024

Teledyne Relays, a leading provider of cutting-edge relay solutions, introduces its new Multi-Function Timer product series, showcasing the company's commitment to delivering advanced, reliable, and versatile solutions for the industrial automation sector. Teledyne Relays Multi-Function Timer MFT series is a state-of-the-art solution designed for a wide variety of applications that demand precise timing control. The user-friendly design features three potentiometers for easy selection of timing functions and ranges, while the LEDs provide at-a-glance feedback of timing and relay status. The MFT series also features 7 selectable timing functions for a wide variety of applications Timing ranges from 0.1 seconds up to 100 hours Compact 17.5mm housing preserves valuable panel space Supply Voltages: 24VDC & 24-240VAC OR 12-240VAC/DC 5A SPDT output relay Engineered with the needs of electrical engineers, panel builders, and automation engineers in mind, these timers find application in various industries, including but not limited to Industrial Automation Manufacturing Process Control Systems HVAC and Refrigeration Agriculture and Irrigation Power Distribution “With the new Multi-Function Timer series, Teledyne Relays continues to lead in providing reliable and versatile solutions for industrial automation, ensuring precise timing control,” said Michael Palakian, Vice President of Global Sales and Marketing at Teledyne Relays. The Multi-Function Timer series from Teledyne Relays ensures precise timing control, offering unparalleled reliability across diverse applications and is available for ordering from Teledyne Relays or an authorized distributor. About Teledyne Relays Teledyne Relays is a world leader in high-performance coaxial switches, electromechanical, and solid-state relays, offering a wide range of solutions for various applications in the aerospace and defense, telecommunications, test and measurement, and industrial markets. With over 60 years of experience, Teledyne Relay has established a reputation for quality, reliability, and customer service excellence. About Teledyne Defense Electronics Serving Defense, Space and Commercial sectors worldwide, Teledyne Defense Electronics offers a comprehensive portfolio of highly engineered solutions that meet your most demanding requirements in the harshest environments. Manufacturing both custom and off-the-shelf product offerings, our diverse product lines meet emerging needs for key applications for avionics, energetics, electronic warfare, missiles, radar, satcom, space and test and measurement.

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Manufacturing Technology

MaxLinear Launches Product Design Kit for Active Electrical Cables Using Keystone PAM4 DSP

MaxLinear | February 02, 2024

MaxLinear, Inc. a leading provider of high-speed interconnect ICs enabling data center, metro, and wireless transport networks, announced the availability of a comprehensive product design kit (PDK) to optimize performance and accelerate the time to market for high-speed Active Electrical Cables (AEC) using MaxLinear’s 5nm PAM4 DSP, Keystone. The PDK is a cost-cutting and time-saving tool for cable manufacturers who want to quickly integrate Keystone into their active electrical cables. MaxLinear’s Keystone PAM4 DSP offers a significant power advantage in AEC applications, which is increasingly becoming a critical factor for hyperscale data centers. The use of 5nm CMOS technology enables designers and manufacturers to build high-speed cables that meet the need for low power, highly integrated, high performance interconnect solutions that will drive the next generation of hyperscale cloud networks. Manufacturers taking advantage of MaxLinear’s PDK to optimize cable designs using Keystone PAM4 DSP will gain a distinct advantage over competitor solutions when trying to maximize reach and minimize power consumption. The PDK makes Keystone easy to integrate with strong applications support, multiple tools to optimize and monitor performance, and reference designs (SW and HW) to accelerate integration. Sophisticated software allows for quick design optimization for the lowest possible power consumption and maximizing cable reach. Cable designers can constantly monitor performance, route signals from any port to any port, and take advantage of hitless firmware upgrades. “MaxLinear is focused on providing not only industry-leading interconnect technologies but also a comprehensive suite of tools to support our manufacturing and design partners,” said Drew Guckenberger, Vice President of High Speed Interconnect at MaxLinear. “Our development kit for our Keystone products provides them with a path to take products to market more quickly and more cost-effectively.” Active electrical cables (AECs) are revolutionizing data center connections. Unlike passive cables, they actively boost signals, allowing for longer distances (up to 7 meters for 400G), higher bandwidth, and thinner, lighter cables. This makes them ideal for high-speed applications like top-of-rack connections (connecting switches to servers within the same rack); direct digital control (enabling flexible interconnectivity within racks and across rows); and breakout solutions (splitting high-speed connections into multiple lower-speed channels). The high-speed interconnect market – which includes active optical cables, active electrical cables, direct attach copper cables, and others – is expected to grow to $17.1B by 2028, up from $10.7B in 2021 according to a market forecast report from The Insight Partners. The Keystone Family The Keystone 5nm DSP family caters to 400G and 800G applications, featuring a groundbreaking 106.25Gbps host side electrical I/O, aligning with the line side interface rate. Available variants support single-mode optics (EML and SiPh), multimode optics and Active Electrical Cables (AECs), offering comprehensive solutions with companion TIAs. Host side interfaces cover ethernet rates of 25G, 50G, and 100G per lane over C2M, MR, and LR host channels. The line side interfaces, tailored for 100G/λ DR, FR, and LR applications, also support these rates. These devices boast extensive DSP functionality, encompassing line-side transmitter DPD, TX FIR, receiver FFE, and DFE. With exceptional performance and signal integrity, these DSPs occupy a compact footprint (12mm x 13mm), ideal for next-gen module form-factors like QSFP-DD800 and OSFP800. Additionally, they are available as Known Good Die (KGD) for denser applications, such as OSFP-XD. About MaxLinear, Inc. MaxLinear, Inc. is a leading provider of radio frequency (RF), analog, digital, and mixed-signal integrated circuits for access and connectivity, wired and wireless infrastructure, and industrial and multimarket applications. MaxLinear is headquartered in Carlsbad, California. MaxLinear, the MaxLinear logo, any other MaxLinear trademarks are all property of MaxLinear, Inc. or one of MaxLinear's subsidiaries in the U.S.A. and other countries. All rights reserved.

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Smart Factory

PsiQuantum, Mitsubishi UFJ Financial Group and Mitsubishi Chemical Announce Partnership to Design Energy-Efficient Materials on PsiQuantum’s

PsiQuantum | January 30, 2024

PsiQuantum and Mitsubishi UFJ Financial Group announced that they are beginning work with Mitsubishi Chemical Group on a joint project to simulate excited states of photochromic molecules which have widespread industrial and residential potential applications such as the development of smart windows, energy-efficient data storage, solar energy storage and solar cells, and other photoswitching use cases. Qlimate, a PsiQuantum-led initiative that includes MUFG as a partner, focuses on using fault-tolerant quantum computing to crack the most challenging computational problems and accelerate the development of scalable breakthroughs across climate technologies, including more energy-efficient materials. Mitsubishi UFJ Financial Group (MUFG) is committed to supporting the world’s transition to a sustainable future, and to encourage industry access to the most promising breakthrough technologies. By pioneering PsiQuantum’s Qlimate solutions with industry leader Mitsubishi Chemical, MUFG is at the forefront of quantum computing for sustainability. This joint project will determine whether high-accuracy estimates of excited state properties are feasible on early-generation fault-tolerant quantum computers, specifically focusing on diarylethenes used for energy-efficient photoswitching applications. The project will allow Mitsubishi Chemical to gain early insights into how and when fault-tolerant quantum computing can be deployed in support of critical, scalable, sustainable materials. Because predicting the optical properties of materials requires complex analysis of excited states, standard algorithmic techniques for simulating these molecules (such as the Density Functional Theory, or DFT) often produce qualitatively incorrect results. The project will bring together Mitsubishi Chemical’s deep experience of computational chemistry and PsiQuantum’s leading expertise in fault-tolerant quantum computing to push the boundaries of approaching the complex physics in these systems and pave the way to developing new, more powerful energy-efficient photonic materials. Philipp Ernst, Head of Solutions at PsiQuantum, said: “PsiQuantum has dedicated teams who identify, describe and solve complex problem sets with best-in-class quantum algorithms. These are designed specifically to run on fault-tolerant quantum computers and will tackle previously-impossible computational challenges. This partnership will leverage our team’s unique know-how and Mitsubishi Chemical’s expertise in photochromic materials. We are grateful for MUFG’s visionary support in our mission to deploy high-impact quantum computing solutions to fight climate change.” Suguru Azegami, Managing Director, Sustainable Business Division, MUFG said: “We are excited to partner with PsiQuantum and Mitsubishi Chemical on our journey to explore possibilities of quantum computing technologies to solve the imminent global challenge. PsiQuantum’s vision to develop the first utility scale quantum computer before the end of the decade has inspired us, which led our initiative to participate in the Qlimate partnership as the first and sole member from Japan. Mitsubishi Chemical is leading efforts to use the cutting-edge technology to develop next generation materials and we are honored to support the company as its long term financial partner.” Qi Gao, Senior Chief Scientist, Mitsubishi Chemical said: “We are pleased to be part of the partnership and are grateful for MUFG’s support. Mitsubishi Chemical’s over 40 years background in computational chemistry and PsiQuantum’s domain specific knowledge for quantum control is a great fit with the collaboration effort of improving calculation accuracy on quantum device. We hope the partnership will accelerate the innovation of revolutionizing computational studies in chemistry and materials science.” About PsiQuantum PsiQuantum is a private company, founded in 2015 and headquartered in Palo Alto, California. The company’s only mission is to build and deploy the world’s first useful, large-scale quantum computer. Many teams around the world today have demonstrated prototype quantum computing systems, but it is widely accepted that much larger systems are necessary in order to unlock transformational applications across drug discovery, climate technologies, finance, transportation, security & defense and beyond. PsiQuantum’s photonic approach enables rapid scaling via direct leverage of high-volume semiconductor manufacturing and cryogenic infrastructure. The company is partnered with the SLAC National Accelerator Laboratory at Stanford University and Sci-Tech Daresbury in the United Kingdom. About Mitsubishi UFJ Financial Group, Inc. (MUFG) Mitsubishi UFJ Financial Group, Inc. (MUFG) is one of the world’s leading financial groups. Headquartered in Tokyo and with over 360 years of history, MUFG has a global network with approximately 2,000 locations in more than 50 countries. The Group has about 160,000 employees and offers services including commercial banking, trust banking, securities, credit cards, consumer finance, asset management, and leasing. The Group aims to “be the world’s most trusted financial group” through close collaboration among our operating companies and flexibly respond to all of the financial needs of our customers, serving society, and fostering shared and sustainable growth for a better world. MUFG’s shares trade on the Tokyo, Nagoya, and New York stock exchanges. About the Mitsubishi Chemical Group Corporation Mitsubishi Chemical Group Corporation (TSE: 4188) is a specialty materials group with an unwavering commitment to lead with innovative solutions to achieve KAITEKI, the well-being of people and the planet. We bring deep expertise and material science leadership in core market segments such as mobility, digital, medical and food. In this way, we enable industry transformation, technology breakthroughs, and longer, more fruitful lives for us all. Together, around 70,000 employees worldwide provide advanced chemistry-based solutions to deliver the core elements of our slogan — “Science. Value. Life.”

Read More

Additive Manufacturing

Teledyne Relays Unveils Innovative Multi-Function Timer Series

Teledyne Relays, Inc. | January 29, 2024

Teledyne Relays, a leading provider of cutting-edge relay solutions, introduces its new Multi-Function Timer product series, showcasing the company's commitment to delivering advanced, reliable, and versatile solutions for the industrial automation sector. Teledyne Relays Multi-Function Timer MFT series is a state-of-the-art solution designed for a wide variety of applications that demand precise timing control. The user-friendly design features three potentiometers for easy selection of timing functions and ranges, while the LEDs provide at-a-glance feedback of timing and relay status. The MFT series also features 7 selectable timing functions for a wide variety of applications Timing ranges from 0.1 seconds up to 100 hours Compact 17.5mm housing preserves valuable panel space Supply Voltages: 24VDC & 24-240VAC OR 12-240VAC/DC 5A SPDT output relay Engineered with the needs of electrical engineers, panel builders, and automation engineers in mind, these timers find application in various industries, including but not limited to Industrial Automation Manufacturing Process Control Systems HVAC and Refrigeration Agriculture and Irrigation Power Distribution “With the new Multi-Function Timer series, Teledyne Relays continues to lead in providing reliable and versatile solutions for industrial automation, ensuring precise timing control,” said Michael Palakian, Vice President of Global Sales and Marketing at Teledyne Relays. The Multi-Function Timer series from Teledyne Relays ensures precise timing control, offering unparalleled reliability across diverse applications and is available for ordering from Teledyne Relays or an authorized distributor. About Teledyne Relays Teledyne Relays is a world leader in high-performance coaxial switches, electromechanical, and solid-state relays, offering a wide range of solutions for various applications in the aerospace and defense, telecommunications, test and measurement, and industrial markets. With over 60 years of experience, Teledyne Relay has established a reputation for quality, reliability, and customer service excellence. About Teledyne Defense Electronics Serving Defense, Space and Commercial sectors worldwide, Teledyne Defense Electronics offers a comprehensive portfolio of highly engineered solutions that meet your most demanding requirements in the harshest environments. Manufacturing both custom and off-the-shelf product offerings, our diverse product lines meet emerging needs for key applications for avionics, energetics, electronic warfare, missiles, radar, satcom, space and test and measurement.

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