6 Social Media Channels For Manufacturing Marketers

Anusree Bhattacharya | March 12, 2021 | 570 views
Did you know that social media platforms and their users are the fastest-growing internet segment?

If your manufacturing firm wants to be more visible online and reach more customers, it may be time to engage in social media marketing. It helps in building networking which is the crucial pillar of any business. Many marketing leaders understand the importance of networking.

“It’s important to take time to build your network and nurture your contacts as you never know where a good network can take you and the opportunities it can give.” – Wendy Lee, Director of Marketing at Blue Prism


If your manufacturing company needs to be more visible online and attract more customers, it's time to engage in social media marketing. You may require time to learn new approaches from the digital marketing landscape. But it is necessary to grow with this digitally running world.

Many industrial production brands and organizations are now significantly reliant on social media platforms to continue their marketing efforts in the forthcoming years.

Social Media for Manufacturers—How to Get the Benefits?

Trends are popular with marketers. But reaching audiences via social media is difficult for manufacturers. But, when done intelligently, it is worthwhile. As a result, manufacturers may use social media to promote content and generate leads.

Social media helps build brand recognition and manage reputation. As a result, many manufacturing brands are getting more innovative. Consumers have already influenced some businesses' usage of social media. As companies and customers change, so do social media platforms. Every day, the platforms evolve to suit the ever-increasing customer expectations.

If your company hasn't yet leveraged the power of social networking, this article will help you reap the rewards.
 

LinkedIn

Even though Facebook and Twitter are the top noted social media platforms for manufacturers, LinkedIn provides more value for B2B marketing. LinkedIn boasts of more than 500 million active users monthly. This is because LinkedIn has a strict network for professionals. An estimated 90 million users are senior-level influencers, and approximately 63 million are at decision-maker positions. Therefore, manufacturing marketers need to have a strong presence on LinkedIn in today's time.

Given that marketing professionals frequently turn to LinkedIn to consume articles and news related to the industry, being active on this platform can be the best way to get your company noticed. When it comes to ' 'LinkedIn's lead generation capabilities, promoting content is only the tip of the iceberg. To achieve core results, you should encourage your team to maintain a constant LinkedIn presence. But why?

Firstly, employee-shared content has a high click-through rate than content shared by any third-party. Secondly, long-form content published as a native LinkedIn article is particularly effective. It is considered a good practice.  So, if your LinkedIn profile is thoughtfully optimized, it can increase your chances of ranking high in a Google search, search visibility and improve brand awareness.

Twitter

Twitter's popularity has made it the most influential platform. This social media platform for manufacturing businesses can be a good start to build an effective social presence. Research says that monthly more than 330 million active users spend time on Twitter irrespective of the industry or niche from all over the world.

As a manufacturing marketer, sharing content can be valuable on Twitter. If your company has a blog or content related to industry facts/news, Twitter can promote your articles broadly to the right audience. The hashtag culture of Twitter will take you to the audience who are searching for manufacturing-related information. And hence, your company could be the one out of millions to be approached.

Though Twitter isn't exactly the best channel for generating leads, it positively has an audience ripe for content consumption and industry news. Nearly 70% of B2B organizations are using Twitter as a digital marketing tool. Its ad views are 26% more likely to be influential versus others. Besides this, Twitter engages highly in short but meaningful conversations. This way, a consistent sharing of industry content can cultivate your company's offering to millions at once.

YouTube

B2B marketers often are mistaken and overlook YouTube as a viable social media channel. They consider YouTube as  one of the most underrated and unutilized platforms. But the fact is that social media for manufacturers, like YouTube, can be preferred fruitful platform for their businesses.

Yes, it does entail some extra work, knowledge, and equipment to create an excellent filmed and edited video for YouTube. However, many manufacturers don't realize how helpful these videos can be when it comes to landing a potential customer or generating leads. All these can be done inexpensively.

In the manufacturing industry, businesses often spend dollars on a single purchase. And this is because they want to know every detail of product or service every time. So, rather than just spreading the word about your company, a video creation can get more eyeballs and massive engagement for your customers for which they are searching solutions. From product demonstrations to virtual facility and more can be easily achievable. This way, YouTube can be beneficial to generate more leads and convert them into your customers.

Besides, YouTube's search engine optimization can even maximize the effectiveness of your social media plans. From creating headlines, file names, tags to descriptions, and target keywords, all can be used to grab the top position in search rankings and raise visibility on the web.

Most importantly, YouTube is also most popular for its "How-To" videos that are easily consumed. Audiences find a video to be more trustworthy than other content formats. Many manufacturers have gained huge success by using YouTube to combine product announcements with information, product display, promotional ads, and more. So, this social media for companies can help increase brand awareness and create transparency, leading to brand trust.

Facebook

Facebook, being the most populous social network globally, boasts of 1.5 billion monthly active users. Facebook is typically considered a primary social network, where companies consider creating a profile without a second thought. But this doesn't fit the manufacturing industry for generating valuable leads. It is because Facebook has audiences who use the platform for personal purposes. So, chances are slim for B2B prospects that are doing business research on this platform.

But, before you rule out Facebook completely, remember that you can use this platform for other purposes. While this platform may not be doing extensive research for your company, yet many customers and industry professionals would still 'like' your company page to stay updated on the latest events, company news, and more like:

• Company and building expansions
• Local and national media mentions
• Blog/article links
• Video links
• Clients' testimonials on events and business proposals

With Facebook, you have the opportunity to show the "human" side of your organization and make connections. This can be one of the social media marketing tactics you can use for promoting your manufacturing company. Also, you can consider using Facebook Groups to expand your circle of professional connections. These online communities are built to bring audiences together to discuss issues and share related content.

Pinterest/Instagram

Pinterest and Instagram are perfect for visual and aspirational content, which has a longer lifetime value and a higher conversion rate. Being a manufacturer, you can still leverage these platforms by posting beautiful visuals of products. This way, you can give your brand a human face. Also, promote your employees with behind-the-scenes photos and videos of them in action. All of these will give your followers as well as visitors a backstage pass to your operations. These social media manufacturing tips will lead you to gain more business opportunities in the future.

Podcasts

Lastly, with podcasts, you can dig into the growing popularity of audio format and leverage potential customers and visitors with a high share of voice, uncluttered ad space, and niche audiences. Podcasts are getting a huge amount of visitors these days. Due to this, it is becoming a crucial b2b social media marketing strategy among manufacturers worldwide.

Where to Start?

Building a relevant presence on these social media platforms from scratch can be very overwhelming. Another element to consider incorporating social media platforms into your new strategy for marketing is enlisting influencers.

Yes, you heard it right. Influencers can give your company/brand an extra boost. And all these platforms accommodate influencers who excel at creating value. With so many companies going online and having an active social media presence, you may feel pressured to join in and keep pace. The best move can be to build a relevant profile on Twitter and LinkedIn. In fact, it's wiser to focus your efforts on YouTube at the same time as they are proven to earn results for B2B marketers. Creating an informative and detailed page of your company can lead you to gain social media's tremendous benefits for manufacturing-related business.

Frequently Asked Questions

What are the benefits of using social media platforms for manufacturers?

The benefits of using social media platforms for manufacturers are—

• Get improved search engine rankings
• Get more brand authority
• Get higher conversation rates
• Increased brand awareness
• Better customer satisfaction
• Cost-effectiveness


How can manufacturing businesses make money using social media platforms?

A manufacturing business can earn a good amount of money by creating a successful brand name, developing trusted customer relationships, and even creating sales opportunities directly from different social platforms.


What is the best way of using social media for manufactures?

Manufacturers can use social media in the best ways by giving information about the company, its events, and knowledge about its services. Give regular updates, use creative paths to engage audiences/visitors, keep content fresh and interesting so that it holds their attention.

Spotlight

Concept Laser

Concept Laser GmbH was founded in 2000 by Frank Herzog and is one of the world’s leading providers of machine and plant technology for 3D printing of metal parts. In December 2016, Concept Laser joined GE Additive, a division of the world's leading digital industrial enterprise, General Electric (GE). GE Additive was founded in 2016 and acquired a 75% stake in Concept Laser, among others.

OTHER ARTICLES

Cobots: Paving the Way for Advanced Manufacturing

Article | June 8, 2022

The International Federation of Robotics predicts that cobot sales will reach $1.94 billion per year in 2028, which is 15.7% of the total market for robots. Collaborative robots, popularly known as cobots, have been one of the most impressive sectors of the robotics industry in terms of market growth. Cobots are designed to work alongside as well as near humans, unlike other robots operating in 4-D environments that require separation from humans to operate securely. In manufacturing, the use of cobots is on the rise because they make workers and businesses safer and more productive. The Rise to Prominence: When compared to their human coworkers, these computers may be "taught" to execute repeated jobs and are significantly less prone to making mistakes. Cobots are also relatively simple to operate with minimal training and can usually be set up in a short time span. Cobots also appeal to manufacturers because they are smaller and can move around more easily than traditional industrial robots. A wide range of cobot types may be wheeled from one industrial station to another swiftly and easily. They are, in most cases, software-flexible, allowing them to be reprogrammed to perform multiple jobs rather than just one. Cobots are also appealing because their naturally safe design eliminates the need for often costly safety attachments, saving both money and factory floor space. With such benefits, as well as manufacturing's preference for flexibility considering high variability, low volume, and short product life, it's easy to see why cobots are so valuable. Early Adopters of Cobots: The automobile sector was one of the first to use cobots. University research programs and the General Motors (GM) Robotics Center produced the first cobots in the mid-1990s. These robots were later used by BMW and Volkswagen in 2013. BMW's cobot worked with humans during the door construction process. Volkswagen used cobot to install glow plugs into cylinder heads. Both companies wanted to reduce the physical strain of their workers by having robots perform repetitive and unergonomic tasks. The use of cobots is no longer restricted to the automobile industry. It has diversified into various other processes and industries. Good News for Every Industry: Cobots can be utilized to bring industrial automation to a variety of corporate processes. Each machine can be used for a variety of activities, from fine detail work to palletizing, but some versions are better suited to specific tasks. A business that wants to automate non-load-bearing operations may benefit from a tabletop model like the UR3e, but a larger cobot arm will be able to pull its weight with heavier jobs. One of the most valuable qualities of cobots for a small firm is their versatility. They can be reprogrammed in a short time to address gaps that arise in nearly any aspect of the business, from palletizing to the production line. The adaptability of cobots is due to one key component: their end effectors. End effectors, also known as end of arm tooling (EOAT), are an important part of every cobot. They attach to the robotic arm's end and enable it to do specialized activities ranging from tedious tasks like selecting and packing to technical jobs like welding and sanding. Depending on a company's needs, a single cobot could accomplish up to a dozen jobs in a working week. Final Thoughts: Following the industry's initial skepticism of this new technology, cobots acquired remarkable traction in entering production lines. The advancement was spurred in part by the buzz around cobots, but it is obvious that the ease of use and versatility of cobots made robotization accessible to small and medium-sized firms. Because cobot development has made a big step forward, one can surmise that it will be used in almost every part of manufacturing in the future.

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Additive Manufacturing: A Ground-breaking Change to Empower Industry 4.0

Article | November 20, 2021

Advanced manufacturing enables the concept of industry 4.0 and represents a significant milestone in the manufacturing industry. Additive manufacturing is a critical component of the industry 4.0 concept, propelling the industry to new heights of innovation. In various fields that are not immediately related to industry 4.0 or manufacturing, additive manufacturing has alternatively been referred to as 3D printing. The numerous advantages of additive manufacturing, such as reduced cost and time, are boosting its popularity and use in manufacturing and other industries. “Digital technology is so empowering on so many fronts, but for it to be empowering, it must be for everyone.” – Michael Walton, Director, Industry Executive (Manufacturing) at Microsoft. The global market of additive manufacturing is anticipated to increase at a 14.42 percent compound annual growth rate from USD 9.52 billion in 2020 to USD 27.91 billion in 2025. According to this market research, the future of 3D printing or additive manufacturing is quite bright in the coming years, and we will see widespread application across industries. First, let us understand the idea of additive manufacturing and its benefits to various industries. Concept of Additive Manufacturing Additive manufacturing is building a real thing from a three-dimensional computer model, often by successively layering a material. This technique utilizes computer-aided design (CAD) software or 3D object scanners to command devices to deposit material in exact geometric shapes layer by layer. As the name implies, additive manufacturing involves the addition of material to produce an object. Additive Manufacturing Benefits Produces Fewer Scraps and Trash When we compare additive manufacturing to traditional manufacturing techniques such as milling or turning, additive manufacturing adds only the amount of material required to build a product. As a result, it generates less waste and conserves scarce resources. Reduces the Time and Cost of Prototyping Making a product prototype is now faster, easier, and cheaper. Other production processes, like milling, have high setup and material costs. Prototyping is less expensive and takes less time, so you can quickly produce, test, and modify. It also shows practically instant verification of progress done. It Encourages the Digitalization of Businesses Continuous and effective communication between devices, machines, and robots is required for additive manufacturing. However, this is only achievable with effective digitization of production processes. As a result, businesses invest more in digital and IoT, a prerequisite for Industry 4.0. It Simplifies the Assembling Process by Condensing it into a Single Component Additive manufacturing in Industry 4.0 also simplifies the production process, especially product assembly. A traditional component requires numerous manufacturing procedures. This increases material and labor expenses as well as production time. However, additive manufacturing allows you to print the group in one piece. The Top Three Industries That Make the Most Use of Additive Manufacturing Additive manufacturing is presently used in a variety of industries. However, specific sectors make the best use of it. Thus, we will examine the industries embracing additive manufacturing technology and emerging with new life easing solutions. Healthcare In the healthcare industry, dentistry is the critical application of additive manufacturing. Technology helps it create bridges, crowns, braces, and dentures, always in high demand. Additive manufacturing has also been used to create tissues and organs, surgical tools, patient-specific surgical models, and personalized prosthetics. For example, many medical equipment companies employ 3D printing to build patient-specific organ replicas that surgeons can practice before completing complex surgeries. Aerospace Additive manufacturing is utilized to fabricate metal brackets that serve as structural components within airplanes. Prototypes are increasingly being printed in three dimensions, allowing designers to fine-tune the shape and fit of finished parts. In addition, interior airplane components such as cockpit dashboards and door handles are manufactured using 3D printing services. Automotive 3D printing can manufacture molds and thermoforming tools, grips, jigs, and fixtures for the automotive industry. Automakers utilize additive printing to customize parts for specific vehicles or drivers (e.g., seats for racing cars). An appealing colored dashboard, efficient fuel systems, and complicated braking mechanisms are all possible with 3D printing in the automotive industry. Therefore, it is best suited for pre-production, manufacture, and modification of automotive parts. How Does NASA use additive manufacturing in its space projects? The space environment has always been unpredictable, and scientists must be adequately prepared before embarking on any space mission. They must consider the durability and weight of all the objects they propose to transport into space. To land any object on a planet that does not have a flat surface or similar weather conditions to earth, scientists must design each object with these considerations in mind. “You always want it to be as light as possible, but you also want it to be strong enough.” -Chris Chapman, NASA Test Engineer It is not conceivable to make items capable of dealing with all the changes on other planets and achieving these project objectives using conventional materials and production processes. However, scientists do require a technique that will enable them to manufacture lighter and stronger objects for their space missions. 3D printing has played a significant part in meeting this demand and has provided space projects to manufacture objects that would withstand any unexpected events during space missions. For example, NASA employed 3D-printed metal components in their Mars project. NASA's specialized engineers are utilizing additive manufacturing to create rocket engines and possible Moon and Mars outposts. NASA used the 11 3D printed metal components on its Mars mission as well. It employed 3D printed components for the first time in the Curiosity rover, which landed on Mars in 2012. It was a successful project, and NASA has since begun employing 3D printed parts in its space missions to make machines lighter while remaining robust and functional. Final Words Additive manufacturing technology is making a real difference in the manufacturing process, and it is becoming the trending technology in the manufacturing industry. The benefits of additive manufacturing make the manufacturing process more advanced, easy, and customer-oriented. Additive manufacturing is the major transformation in the manufacturing industry and will take it to new heights of precision. FAQ Why is additive manufacturing critical? Additive manufacturing reduces the time and cost of prototyping and reduces the scraps amount during the manufacturing process of any object. In addition, it simplifies multiple processes from various industries. Are additive manufacturing and 3D printing the same? Yes, additive manufacturing and 3D printing are the same processes with different names as per the choice of the different industries. For example, in some industries such as space missions, It is also referred to as Fused Deposition Modelling (FDM). Which is the most applied sector for additive manufacturing? Healthcare is the industry that utilizes additive manufacturing technology the most. It also helps medical practitioners practice surgery on any critical body part with its 3D printed model from human tissues. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is additive manufacturing critical?", "acceptedAnswer": { "@type": "Answer", "text": "Additive manufacturing reduces the time and cost of prototyping and reduces the scraps amount during the manufacturing process of any object. In addition, it simplifies multiple processes from various industries." } },{ "@type": "Question", "name": "Are additive manufacturing and 3D printing the same?", "acceptedAnswer": { "@type": "Answer", "text": "Yes, additive manufacturing and 3D printing are the same processes with different names as per the choice of the different industries. For example, in some industries such as space missions, It is also referred to as Fused Deposition Modelling (FDM)." } },{ "@type": "Question", "name": "Which is the most applied sector for additive manufacturing?", "acceptedAnswer": { "@type": "Answer", "text": "Healthcare is the industry that utilizes additive manufacturing technology the most. It also helps medical practitioners practice surgery on any critical body part with its 3D printed model from human tissues." } }] }

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Computer Aided Manufacturing (CAM): Major Challenges and Their Solutions

Article | December 16, 2021

Computer-aided manufacturing (CAM) is a technology that revolutionized the manufacturing business. Pierre Bézier, a Renault engineer, produced the world's first real 3D CAD/CAM application, UNISURF CAD. His game-changing program redefined the product design process and profoundly altered the design and manufacturing industries. So, what is CAM in its most basic definition? Computer-aided manufacturing (CAM) is the application of computer systems to the planning, control, and administration of manufacturing operations. This is accomplished by using either direct or indirect links between the computer and the manufacturing processes. In a nutshell, CAM provides greater manufacturing efficiency, accuracy, and consistency. As technology takes over and enhances many of the processes we used to handle with manual labor, we are freed up to use our minds creatively, which leads to bigger and better leaps in innovation and productivity.” – Matt Mong, VP Market Innovation and Project Business Evangelist at Adeaca In light of the numerous advantages and uses of computer-aided manufacturing, manufacturers have opted to use it extensively. The future of computer-aided manufacturing is brightening due to the rapid and rising adoption of CAM. According to Allied Market Research, the global computer-aided manufacturing market was worth $2,689 million in 2020 and is expected to reach $5,477 million by 2028, rising at an 8.4% compound annual growth rate between 2021 and 2028. Despite all this, each new development has benefits and challenges of its own. In this article, we'll discuss the benefits of CAM, the challenges that come with it, and how to deal with them. Let's start with the advantages of computer-aided manufacturing. Benefits of Computer Aided Manufacturing (CAM) There are significant benefits of using computer-aided manufacturing (CAM). CAM typically provides the following benefits: Increased component production speed Maximizes the utilization of a wide variety of manufacturing equipment Allows for the rapid and waste-free creation of prototypes Assists in optimizing NC programs for maximum productivity during machining Creates performance reports automatically As part of the manufacturing process, it integrates multiple systems and procedures. The advancement of CAD and CAM software provides visual representation and integration of modeling and testing applications. Greater precision and consistency, with similar components and products Less downtime due to computer-controlled devices High superiority in following intricate patterns like circuit board tracks Three Challenges in CAM and Their Solutions We have focused on the three primary challenges and their solutions that we have observed. Receiving Incomplete CAD Updates Receiving insufficient CAD updates is one of the challenges. If, for example, the part update from a CAD engineer does not include the pockets that are required in the assembly, to the CAM engineer. SOLUTION: A modeler that enables developers of a CAM programs to create intuitive processes for features such as feature extraction and duplication across CAD version updates. A modeler is capable of recognizing and extracting the pocket's architecture and the parameters that define it. Additionally, the CAM application can enable the engineer to reproduce the pocket in a few simple steps by exploiting the modeler's editing features such as scaling, filling, extruding, symmetrical patterning, and removing. Last Minute Design Updates The second major challenge is last-minute design changes may impact manufacturers as a result of simulation. SOLUTION: With 3D software components, you may create applications in which many simulation engineers can work together to make design modifications to the CAD at the same time, with the changes being automatically merged at the end. Challenging Human-driven CAM Manufacturing The third major challenge we have included is that CAM engineers must perform manual steps in human-driven CAM programming, which takes time and requires expert CAM software developers. Furthermore, when the structure of the target components grows more complicated, the associated costs and possibility of human failure rise. SOLUTION: Self-driving CAM is the best solution for this challenge. Machine-driven CAM programming, also known as self-driving CAM, provides an opportunity to improve this approach with a more automated solution. Preparing for CAM is simple with the self-driving CAM approach, and it can be done by untrained operators regardless of part complexity. The technology handles all of the necessary decisions for CAM programming operations automatically. In conclusion, self-driving CAM allows for efficient fabrication of bespoke parts, which can provide substantial value and potential for job shops and machine tool builders. Computer Aided Manufacturing Examples CAM is widely utilized in various sectors and has emerged as a dominant technology in the manufacturing and design industries. Here are two examples of sectors where CAM is employed efficiently and drives solutions to many challenges in the specific business. Textiles Virtual 3D prototype systems, such as Modaris 3D fit and Marvellous Designer, are already used by designers and manufacturers to visualize 2D blueprints into 3D virtual prototyping. Many other programs, such as Accumark V-stitcher and Optitex 3D runway, show the user a 3D simulation to show how a garment fits and how the cloth drapes to educate the customer better. Aerospace and Astronomy The James Webb Space Telescope's 18 hexagonal beryllium segments require the utmost level of precision, and CAM is providing it. Its primary mirror is 1.3 meters wide and 250 kilograms heavy, but machining and etching will reduce the weight by 92% to just 21 kilograms. FAQ What is the best software for CAM? Mastercam has been the most extensively utilized CAM software for 26 years in a row, according to CIMdata, an independent NC research business. How CAD-CAM helps manufacturers? Customers can send CAD files to manufacturers via CAD-CAM software. They can then build up the machining tool path and run simulations to calculate the machining cycle times. What is the difference between CAD and CAM? Computer-aided design (CAD) is the process of developing a design (drafting). CAM is the use of computers and software to guide machines to build something, usually a mass-produced part.

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Digital Manufacturing Marketing Plan - Five Checklists

Article | September 22, 2021

Marketing for manufacturing companies hasn't always been easy. Because of the rising volatility in the economy, trade shows and face-to-face sales meetings have changed their manufacturing purchasing patterns. On the other hand, buyers are seeking for more convincing market reasons to buy your product. This means your manufacturing marketing strategy needs to evolve to answer each of these questions from the buyer angle in order to convince them in choosing your products over other competitor products. Manufacturers must do more than simply focus on product awareness to attract new buyers. Instead, they must concentrate on the content and intent of promotional activities that will reach target buyers through manufacturing advertising. The promotional message has always been the critical factor to be delivered at the right time and place. To hit the rock at the right spot, you must first understand the buyer's expectations in the manufacturing industry. So, let's get started. Buyers' Expectations from the Manufacturer Faster production cycles, higher-quality components and products, and affordable pricing are all expectations among manufacturing buyers. Therefore, marketing professionals in the manufacturing domain must consider these factors while developing a digital marketing strategy to outwit other competitors in the industry. What Is the Importance of Digital Marketing for Industrial Products? Going digital is the necessity of time. For example, almost 94 percent of B2B buyers conduct online research before making a purchase. Similarly, after using the correct digital marketing techniques for their industrial products, 82 percent of manufacturing enterprises increased their yearly sales within a year. This one-on-one discussion with one of the manufacturing industry's top leaders will give you a better understanding of manufacturing marketing's relevance. Marketing is VERY important to any company, although I generally see it being justified by the number of web hits or ‘leads’ that come in. - John Hayes, Director of Sales at BALYO So, small and medium-sized manufacturers (SMMs) must recognize that utilizing digital platforms is the most significant way of marketing for manufacturing companies.Effective digital marketing campaigns demand sound investment and planning. Hence, to stand out in this digital game, SMMs must review their digital marketing strategies to improve website traffic and conviction in their product on multiple digital platforms. To do so, look at the five checklists points at the top of the digital marketing trends for manufacturers. Five Priorities for Your Digital Manufacturing Marketing Plan Leading manufacturers are all getting good ROI for their industry digital marketing strategy. Let’s check out how are they doing it? Recognize the Buyer's Persona In the context of the increasing instability of the industrial ecosystem, manufacturers must better understand their target groups to develop product marketing strategies tailored to their needs. The potential buyer's digital activities also help understand the target buyer's persona through their digital activities on various digital platforms. For example, some customers prefer textual content to learn about a product, while others prefer to watch a video that explains everything in detail. So, as per the target buyer's demand, manufacturers can modify their product marketing content. It will also help you create an effective digital marketing strategy for your manufacturing company. Interact Effectively with Important Constituents To be visible in the eyes of your buyer, you must communicate with them frequently and effectively. In every industry, technology has altered the meaning of buyer communication. So, here are some of the most popular ways that all industry leaders are using to exchange information with their potential buyers. This strategy will also help you establish a positive rapport with potential buyers and stay in touch with them. Start a Newsletter: Prepare some research and conversion phase content, solution-oriented blogs, interviews, or success stories, as applicable for your company's profile. In this strategy, you must always be consistent and distinct. Create an Email Campaign: Use emails to build a more personal connection with your potential buyers. Create a buyer persona based on the interests of your target audience and segment them properly when crafting your emails. This practice will help your recipients feel recognized and involved. Use Social Media Networks to Your Advantage: Each of your buyer personas uses social media as a primary source of information. Use this platform to your advantage by developing specific techniques for staying top-of-mind among your target audience. Make the Website Content Appealing to Potential Buyers Manufacturing digital marketing content serves as a thread to draw your target buyers to your website. When the target buyer visits your website, the website content will play a critical role. As a result, every manufacturing company must have the concise, engaging, and appealing website content. Make sure that your website contains everything you require to connect with your target buyer persona. So, how do you know if your website's content is on track? Check out the list below for some key points that should be available on your website to make visitors feel valuable about your company. Key-informative content: This type of content should assist buyers in expanding their existing knowledge of your company, product, or services. It must include your brand’s story, services, product catalogs and brochures, FAQs, and solution-focused blogs. Trust-building content: This type of content encourages anxious buyers to trust your product or service, which may be entirely new for them. It includes previous buyer product reviews, client references, testimonials, buyer success stories, expert opinions, and business awards if any. User-friendly content: This is the most Crucial aspect of your website's content. As covered in the buyer persona section, buyers have diverse interests in consuming information. Some prefer to read text, some prefer to watch videos, and others prefer to consume information through CAD drawings, diagrams, or infographics. As a result, ensure that your website contains various forms of content so that each visitor is comfortable consuming what you are serving them about your product. SEO-optimized content: Ensure that your website contains your target buyers' keywords when searching for products. Creating SEO-friendly website content allows you to rank higher in Google searches and makes it easier for readers to find you. Use Marketing Automation Platform Because of the growing use of marketing automation tools, even the smallest manufacturers can now benefit from them. They're the easiest and most cost-effective way to gauge the success of your digital marketing efforts. So what benefits have you reaped from using the marketing automation software? Helps you keep track of your prospects' locations Assists you in obtaining the lead score, which tells you who your best leads are and where they originate Keep track of the conversions throughout the buying cycle with this tool As a result, the marketing automation technology helps you evaluate the return on your investment in numerous ways. Do a Competitor Analysis Analyzing your competitor's marketing strategies will help you develop sound business tactics for your next move. Competitor analysis aids you in understanding the market's demands and new prospects that you may have ignored previously. This strategic approach also aids in your understanding of where you stand in the market and what you need to come up with to stay ahead of competitors. Final Words Every buyer's attention isn't only focused on making a purchase. They also want a simple and pleasing purchase experience. Providing a delightful buying experience encourages customers to return to you for future purchases of the same or different products you have introduced. As a result, each of the checklists above plays a vital role in your potential customer's buying process and contributes to organic buyer growth. FAQs What is digital manufacturing? Digital manufacturing is the simultaneous creation of product and manufacturing process descriptions using an integrated computer-based system that involves simulation, 3D visualizations, analytics, and collaborative tools. How can manufacturers market their products? Promote your product by using various content types, including blogs, press releases, infographics, and videos. Consider event sponsorships as a way to reach a particular demographic with your brand's message. Distribute complimentary product samples to potential customers to secure bulk purchases. What is the most effective way to market a manufacturing firm? For your target groups, write and publish richer, solution-oriented content. To make your company more known to the general public, take virtual tours of your facility and create product videos to give people a better understanding of your product and company. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is digital manufacturing?", "acceptedAnswer": { "@type": "Answer", "text": "Digital manufacturing is the simultaneous creation of product and manufacturing process descriptions using an integrated computer-based system that involves simulation, 3D visualizations, analytics, and collaborative tools." } },{ "@type": "Question", "name": "How can manufacturers market their products?", "acceptedAnswer": { "@type": "Answer", "text": "Promote your product by using various content types, including blogs, press releases, infographics, and videos. Consider event sponsorships as a way to reach a particular demographic with your brand's message. Distribute complimentary product samples to potential customers to secure bulk purchases." } },{ "@type": "Question", "name": "What is the most effective way to market a manufacturing firm?", "acceptedAnswer": { "@type": "Answer", "text": "For your target groups, write and publish richer, solution-oriented content. To make your company more known to the general public, take virtual tours of your facility and create product videos to give people a better understanding of your product and company." } }] }

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Spotlight

Concept Laser

Concept Laser GmbH was founded in 2000 by Frank Herzog and is one of the world’s leading providers of machine and plant technology for 3D printing of metal parts. In December 2016, Concept Laser joined GE Additive, a division of the world's leading digital industrial enterprise, General Electric (GE). GE Additive was founded in 2016 and acquired a 75% stake in Concept Laser, among others.

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HWAFUNE Breaks Through Textile Difficulties with Porlite by Creating New Trends in Functional Fabrics

HWAFUNE | June 28, 2022

When mentioning Taiwan's traditional manufacturing, what pops into your head may be the textile industry. As a global hub for textile manufacturing, Taiwan has undergone significant changes over the past 30 years. Two of the most important changes are the relocation of industries to China and the government's New Southbound Policy. While Taiwanese textile manufacturers' decision to relocate is mainly driven by the need to reduce costs using cheap overseas labor, the rising labor costs in Southeast Asia have forced the manufacturers to constantly move their production to other regions, turning them into textile industry nomads. Despite these two relocation trends, HWAFUNE Textile which specializes in manufacturing functional fabrics has insisted on keeping production in Taiwan to provide reliable, high-quality products for esteemed customers. Instead of blindly pursing low costs and low prices through contract manufacturing and ending up in the red ocean, HWAFUNE Textile has strengthened the foothold of the Taiwanese textile industry in the global luxury market. One of the hot topics in the functional apparel market in recent years is the European Union's ban on fabrics containing PTFE. Currently, membranes made of PU, TPU, and PTFE account for the majority of functional apparels. With superior moisture permeability and breathability, PTFE has been adopted more widely than the other two materials. However, when heated to high temperatures during the manufacturing process, PTFE will generate PFOA which is classified as a possible human carcinogen. In addition, greenhouse gas is produced when fabrics containing this material are incinerated. Even if the fabrics are buried in landfills, PFOA will not decompose and will be washed into the ocean by rain. It then gets into the atmosphere via evaporation and is transported to everywhere by airflow or rain. PFOA has even been found in polar bears' livers. Considering the potential impact of the EU's ban on the clothing market and consumers' fear of toxic substances, upmarket brands have been looking for alternative functional fabrics. Therefore, HWAFUNE has joined hands with Phoenix Innovative Materials to develop the functional fabric brand Porlite, which has rapidly won the heart of high-end functional apparel brands. "In Light of Future Trends, HWAFUNE Develops Porlite Fabrics with Phoenix Innovative Materialsto take interest in PP membranes five years ago. Although HWAFUNE has the ability to mass produce fabrics featuring PTFE, PU, and TPU membranes, he believes PP membranes will become a trend in the functional apparel industry since the lifecycle of the material, from the production of the membrane and the manufacturing of the fabrics to the disposal of the clothing, is more in line with increased environmental awareness, I can guarantee that Porlite is capable of replacing existing functional fabrics and can fully address high-end brands' product development requirements" -Jackson Chang,ChairmanHWAFUNE. Turning the ambitious vision into reality is not easy. In the past three years, these two companies worked closely on the manufacturing, testing, and modification of the membrane. Besides functionality, HWAFUNE also considered the needs of consumers during testing, such as waterproof, moisture permeability, and even the appearances of the fabrics after washing. The reason that Chairman Chang is so committed is because he has put himself in consumers' shoes in the first place. He thinks environmental protection, safety, non-toxicity, and practicability should be combined perfectly. Product developers should not need to choose between them, nor should they force consumers to compromise on environmental protection, price, or quality. Dr. Chang, who is responsible for technology development at Phoenix Innovative Materials, explains the three major advantages of Porlite which is produced through non-toxic manufacturing processes in Taiwan. Firstly, there are 10 billion pores arranged in an orderly manner on the membrane. As the pores are smaller than water molecules and bigger than air molecules, the fabric can resist water penetration, even under pressure, while maintaining breathability. Moreover, since most outdoor exercises are relatively intense and will create a lot of sweat during the process, Porlite can also transport moisture from the clothing to the atmosphere by diffusion through the membrane, thus providing moisture permeability and breathability that no other functional apparel on market can achieve. Porlite Captures Top Brands' Heart with Non-Toxic Manufacturing, Sustainability, Fastness to Washing, and Moisture Permeability In line with the HWAFUNE's commitment to sustainability, the Durable Water Repellent (DWR) for Porlite can endure at least 30 laundering cycles and rain-resistant for period of time, thus providing a longer life span. Manufacturing in Taiwan is one of the main reasons that Porlite has won favor with Europe-based tier-one sportswear brands. The high quality enables Porlite to stand out from other competitors and meet customers' needs for upscale and reliable products. Both the PP membrane developed by Phoenix Innovative Materials and the Porlite fabric created by HWAFUNE are manufactured in Taiwan. Thanks to their insistence on domestic production, the companies have established a high-tech brand image for Taiwanese textile companies widely recognized by overseas esteemed customers. These are valuable experiences for both Phoenix Innovative Materials and HWAFUNE. Instead of pursuing short-term profits through contract manufacturing services, Chairman Chang and Dr. Chang spent five years developing the Porlite fabric whose overwhelming advantages for environmental protection and functionality have spoken for itself. The goal is to establish bio-based manufacturing processes by using natural materials such as weeds as raw materials and to provide biodegradable products in 10 years.

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MANUFACTURING TECHNOLOGY

Time Manufacturing Company Acquires France Elévateur

France Elévateur | June 28, 2022

H.I.G. Capital ("H.I.G."), a leading global alternative investment firm with over $49 billion of equity capital under management, is pleased to announce that its portfolio company, Time Manufacturing Holdings, LLC (“Time Manufacturing” or the “Company”), a leading, global provider of vehicle-mounted aerial lifts, has acquired France Elévateur (“FE Group”). The pairing of the two companies, who share a mutual dedication to quality and safety, strengthens the combined platform’s global manufacturing capabilities while enhancing value to customers through a broader portfolio of complementary products and services. Founded in 1984 and headquartered in Flavigny, France, France Elévateur is a leading manufacturer of vehicle-mounted aerial platforms for customers in various trades including public lighting, electric utility, roofing, telecommunications, rail networks, and other fields requiring access solutions. Through its two manufacturing sites in France and Spain and its footprint of 15 service facilities, France Elévateur provides quality machinery and comprehensive after-market services across Europe. “The France Elévateur acquisition represents a meaningful step forward in our global growth plan by adding more than 450 experienced professionals, a world-class regional product line, and over a dozen facilities across France, Belgium, and Spain. Leveraging our existing reach in Austria, Denmark, France, Germany, Italy, Sweden, and Switzerland, The FE Group improves our reach in the important national markets of Belgium, Netherlands, Luxembourg, Ireland, Eastern France and Spain.” -Curt Howell, Chief Executive Officer of Time Manufacturing Company. “Together, Time Manufacturing and France Elévateur can leverage their combined portfolio of vehicle-mounted access products to bring additional solutions to all customers.” -Charles Goffin, Chief Executive Officer of France Elévateur. France Elévateur is a highly complementary addition that brings further diversification to Time Manufacturing’s suite of aerial lifts, and strengthens the Company’s global leadership position, said Tenno Tsai, Head of North American Industrials at H.I.G. Klaas Reineke, Managing Director at H.I.G., added, We are thrilled to continue supporting management and the Company in their efforts to enhance our European operations, particularly in the utility and telecommunications end markets. About Time Manufacturing Company- Time Manufacturing Company is a global manufacturer of bucket trucks, digger derricks, cable placers, truck bodies, buckets, and other specialty equipment for electric utility, telecommunications infrastructure, bridge inspection, tree care, and other fleet-supported industries. Selling via the Versalift, BrandFX, Aspen Aerials, Ruthmann, Steiger, Ecoline and Bluelift brands, the Company employs more than 2,000 associates worldwide. For more information, visit https://timemfg.com. About France Elévateur- France Elévateur is a leading manufacturer of vehicle-mounted aerial platforms for customers in various trades including public lighting, electric utility lines, roofing, telecommunications networks, rail networks, equipment rental, and other fields requiring access solutions. Through its two manufacturing sites in France and Spain and its footprint of 15 service facilities, France Elévateur provides quality machinery and after-sales services across Europe. For more information, visit https://france-elevateur.fr. About H.I.G. Capital- H.I.G. is a leading global alternative assets investment firm with over $49 billion of equity capital under management.* Based in Miami, and with offices in New York, Boston, Chicago, Dallas, Los Angeles, San Francisco, and Atlanta in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Milan, Paris, Bogotá, Rio de Janeiro and São Paulo, H.I.G. specializes in providing both debt and equity capital to small and mid-sized companies, utilizing a flexible and operationally focused/ value-added approach: H.I.G.’s equity funds invest in management buyouts, recapitalizations and corporate carve-outs of both profitable as well as underperforming manufacturing and service businesses. H.I.G.’s debt funds invest in senior, unitranche and junior debt financing to companies across the size spectrum, both on a primary (direct origination) basis, as well as in the secondary markets. H.I.G. is also a leading CLO manager, through its WhiteHorse family of vehicles, and manages a publicly traded BDC, WhiteHorse Finance. H.I.G.’s real estate funds invest in value-added properties, which can benefit from improved asset management practices. H.I.G. Infrastructure focuses on making value-add and core plus investments in the infrastructure sector. Since its founding in 1993, H.I.G. has invested in and managed more than 300 companies worldwide. The firm's current portfolio includes more than 100 companies with combined sales in excess of $30 billion.

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MANUFACTURING TECHNOLOGY

Akoustis Signs New DARPA Contract to Advance XBAW Technology

Akoustis Technologies | June 27, 2022

Akoustis Technologies, Inc. (NASDAQ: AKTS) (“Akoustis” or the “Company”), an integrated device manufacturer (IDM) of patented bulk acoustic wave (BAW) high-band RF filters for mobile and other wireless applications, announced today that it has entered into a new multi-year, multi-million dollar contract from the Defense Advanced Research Projects Agency (DARPA) to pursue new materials and device manufacturing methods. As a result of the expected advances, the program could extend the Company’s patented and proprietary XBAW® technology to 18 GHz, opening up significant new commercial and defense applications to Akoustis. Traditional scaling of BAW resonators to X and Ku bands typically results in unacceptably low Q (quality) factors, degraded electromechanical coupling and much lower power capability driven by leaked energy from much smaller resonators. One approach to BAW frequency scaling is simple overtone mode operation which severely degrades electromechanical coupling. In this DARPA program, XBAW® technology utilizes a novel approach to circumvent trade-offs inherent in traditional BAW frequency scaling approaches. Akoustis plans to introduce, at the completion of the program, XBAW® filters and resonators that fully exploit the entire kt2 of the underlying piezoelectric material. “A different frequency scaling approach is required for BAW resonators to operate at higher frequencies above 10GHz, such as X and Ku bands.In this DARPA-funded effort, we intend to introduce a new method of BAW overtone operation that can maintain high Q factor while mitigating the decrease in coupling. Combining our existing, patented XBAW® technology along with the successful mode overtone operation which we plan to develop under this program, we expect to advance the state-of the-art in BAW RF filter technology at lower frequencies for 5G and Wi-Fi—specifically in terms of power handling, Q factor and frequency operation relative to incumbent BAW technologies in the market today.” -Jeff Shealy, founder and CEO of Akoustis Akoustis is actively delivering volume production of its Wi-Fi 6 tandem filter solutions, shipping multiple 5G small cell XBAW® filter solutions, delivering initial designs of its new 5G mobile filter solutions to multiple customers and has entered the market with its new Wi-Fi 6E coexistence XBAW® filter solutions. Given the rapidly growing sales funnel activity as well as ongoing interaction with customers regarding expected ramps in 5G mobile, Wi-Fi 6 and Wi-Fi 6E in calendar 2022, the Company is increasing the annual production capacity at its New York fab to approximately 500 million filters per year. About Akoustis Technologies, Inc- Akoustis® is a high-tech BAW RF filter solutions company that is pioneering next-generation materials science and MEMS wafer manufacturing to address the market requirements for improved RF filters - targeting higher bandwidth, higher operating frequencies and higher output power compared to incumbent polycrystalline BAW technology deployed today. The Company utilizes its proprietary and patented XBAW® manufacturing process to produce bulk acoustic wave RF filters for mobile and other wireless markets, which facilitate signal acquisition and accelerate band performance between the antenna and digital back end. Superior performance is driven by the significant advances of poly-crystal, high-purity and single-crystal piezoelectric materials and the resonator-filter process technology which enables optimal trade-offs between critical power, frequency and bandwidth performance specifications. Akoustis plans to service the fast growing multi-billion-dollar RF filter market using its integrated device manufacturer (IDM) business model. The Company owns and operates a 120,000 sq. ft. ISO-9001:2015 registered commercial wafer-manufacturing facility located in Canandaigua, NY, which includes a class 100 / class 1000 cleanroom facility - tooled for 150-mm diameter wafers - for the design, development, fabrication and packaging of RF filters, MEMS and other semiconductor devices. Akoustis Technologies, Inc. is headquartered in the Piedmont technology corridor near Charlotte, North Carolina.

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MANUFACTURING TECHNOLOGY

HWAFUNE Breaks Through Textile Difficulties with Porlite by Creating New Trends in Functional Fabrics

HWAFUNE | June 28, 2022

When mentioning Taiwan's traditional manufacturing, what pops into your head may be the textile industry. As a global hub for textile manufacturing, Taiwan has undergone significant changes over the past 30 years. Two of the most important changes are the relocation of industries to China and the government's New Southbound Policy. While Taiwanese textile manufacturers' decision to relocate is mainly driven by the need to reduce costs using cheap overseas labor, the rising labor costs in Southeast Asia have forced the manufacturers to constantly move their production to other regions, turning them into textile industry nomads. Despite these two relocation trends, HWAFUNE Textile which specializes in manufacturing functional fabrics has insisted on keeping production in Taiwan to provide reliable, high-quality products for esteemed customers. Instead of blindly pursing low costs and low prices through contract manufacturing and ending up in the red ocean, HWAFUNE Textile has strengthened the foothold of the Taiwanese textile industry in the global luxury market. One of the hot topics in the functional apparel market in recent years is the European Union's ban on fabrics containing PTFE. Currently, membranes made of PU, TPU, and PTFE account for the majority of functional apparels. With superior moisture permeability and breathability, PTFE has been adopted more widely than the other two materials. However, when heated to high temperatures during the manufacturing process, PTFE will generate PFOA which is classified as a possible human carcinogen. In addition, greenhouse gas is produced when fabrics containing this material are incinerated. Even if the fabrics are buried in landfills, PFOA will not decompose and will be washed into the ocean by rain. It then gets into the atmosphere via evaporation and is transported to everywhere by airflow or rain. PFOA has even been found in polar bears' livers. Considering the potential impact of the EU's ban on the clothing market and consumers' fear of toxic substances, upmarket brands have been looking for alternative functional fabrics. Therefore, HWAFUNE has joined hands with Phoenix Innovative Materials to develop the functional fabric brand Porlite, which has rapidly won the heart of high-end functional apparel brands. "In Light of Future Trends, HWAFUNE Develops Porlite Fabrics with Phoenix Innovative Materialsto take interest in PP membranes five years ago. Although HWAFUNE has the ability to mass produce fabrics featuring PTFE, PU, and TPU membranes, he believes PP membranes will become a trend in the functional apparel industry since the lifecycle of the material, from the production of the membrane and the manufacturing of the fabrics to the disposal of the clothing, is more in line with increased environmental awareness, I can guarantee that Porlite is capable of replacing existing functional fabrics and can fully address high-end brands' product development requirements" -Jackson Chang,ChairmanHWAFUNE. Turning the ambitious vision into reality is not easy. In the past three years, these two companies worked closely on the manufacturing, testing, and modification of the membrane. Besides functionality, HWAFUNE also considered the needs of consumers during testing, such as waterproof, moisture permeability, and even the appearances of the fabrics after washing. The reason that Chairman Chang is so committed is because he has put himself in consumers' shoes in the first place. He thinks environmental protection, safety, non-toxicity, and practicability should be combined perfectly. Product developers should not need to choose between them, nor should they force consumers to compromise on environmental protection, price, or quality. Dr. Chang, who is responsible for technology development at Phoenix Innovative Materials, explains the three major advantages of Porlite which is produced through non-toxic manufacturing processes in Taiwan. Firstly, there are 10 billion pores arranged in an orderly manner on the membrane. As the pores are smaller than water molecules and bigger than air molecules, the fabric can resist water penetration, even under pressure, while maintaining breathability. Moreover, since most outdoor exercises are relatively intense and will create a lot of sweat during the process, Porlite can also transport moisture from the clothing to the atmosphere by diffusion through the membrane, thus providing moisture permeability and breathability that no other functional apparel on market can achieve. Porlite Captures Top Brands' Heart with Non-Toxic Manufacturing, Sustainability, Fastness to Washing, and Moisture Permeability In line with the HWAFUNE's commitment to sustainability, the Durable Water Repellent (DWR) for Porlite can endure at least 30 laundering cycles and rain-resistant for period of time, thus providing a longer life span. Manufacturing in Taiwan is one of the main reasons that Porlite has won favor with Europe-based tier-one sportswear brands. The high quality enables Porlite to stand out from other competitors and meet customers' needs for upscale and reliable products. Both the PP membrane developed by Phoenix Innovative Materials and the Porlite fabric created by HWAFUNE are manufactured in Taiwan. Thanks to their insistence on domestic production, the companies have established a high-tech brand image for Taiwanese textile companies widely recognized by overseas esteemed customers. These are valuable experiences for both Phoenix Innovative Materials and HWAFUNE. Instead of pursuing short-term profits through contract manufacturing services, Chairman Chang and Dr. Chang spent five years developing the Porlite fabric whose overwhelming advantages for environmental protection and functionality have spoken for itself. The goal is to establish bio-based manufacturing processes by using natural materials such as weeds as raw materials and to provide biodegradable products in 10 years.

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MANUFACTURING TECHNOLOGY

Time Manufacturing Company Acquires France Elévateur

France Elévateur | June 28, 2022

H.I.G. Capital ("H.I.G."), a leading global alternative investment firm with over $49 billion of equity capital under management, is pleased to announce that its portfolio company, Time Manufacturing Holdings, LLC (“Time Manufacturing” or the “Company”), a leading, global provider of vehicle-mounted aerial lifts, has acquired France Elévateur (“FE Group”). The pairing of the two companies, who share a mutual dedication to quality and safety, strengthens the combined platform’s global manufacturing capabilities while enhancing value to customers through a broader portfolio of complementary products and services. Founded in 1984 and headquartered in Flavigny, France, France Elévateur is a leading manufacturer of vehicle-mounted aerial platforms for customers in various trades including public lighting, electric utility, roofing, telecommunications, rail networks, and other fields requiring access solutions. Through its two manufacturing sites in France and Spain and its footprint of 15 service facilities, France Elévateur provides quality machinery and comprehensive after-market services across Europe. “The France Elévateur acquisition represents a meaningful step forward in our global growth plan by adding more than 450 experienced professionals, a world-class regional product line, and over a dozen facilities across France, Belgium, and Spain. Leveraging our existing reach in Austria, Denmark, France, Germany, Italy, Sweden, and Switzerland, The FE Group improves our reach in the important national markets of Belgium, Netherlands, Luxembourg, Ireland, Eastern France and Spain.” -Curt Howell, Chief Executive Officer of Time Manufacturing Company. “Together, Time Manufacturing and France Elévateur can leverage their combined portfolio of vehicle-mounted access products to bring additional solutions to all customers.” -Charles Goffin, Chief Executive Officer of France Elévateur. France Elévateur is a highly complementary addition that brings further diversification to Time Manufacturing’s suite of aerial lifts, and strengthens the Company’s global leadership position, said Tenno Tsai, Head of North American Industrials at H.I.G. Klaas Reineke, Managing Director at H.I.G., added, We are thrilled to continue supporting management and the Company in their efforts to enhance our European operations, particularly in the utility and telecommunications end markets. About Time Manufacturing Company- Time Manufacturing Company is a global manufacturer of bucket trucks, digger derricks, cable placers, truck bodies, buckets, and other specialty equipment for electric utility, telecommunications infrastructure, bridge inspection, tree care, and other fleet-supported industries. Selling via the Versalift, BrandFX, Aspen Aerials, Ruthmann, Steiger, Ecoline and Bluelift brands, the Company employs more than 2,000 associates worldwide. For more information, visit https://timemfg.com. About France Elévateur- France Elévateur is a leading manufacturer of vehicle-mounted aerial platforms for customers in various trades including public lighting, electric utility lines, roofing, telecommunications networks, rail networks, equipment rental, and other fields requiring access solutions. Through its two manufacturing sites in France and Spain and its footprint of 15 service facilities, France Elévateur provides quality machinery and after-sales services across Europe. For more information, visit https://france-elevateur.fr. About H.I.G. Capital- H.I.G. is a leading global alternative assets investment firm with over $49 billion of equity capital under management.* Based in Miami, and with offices in New York, Boston, Chicago, Dallas, Los Angeles, San Francisco, and Atlanta in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Milan, Paris, Bogotá, Rio de Janeiro and São Paulo, H.I.G. specializes in providing both debt and equity capital to small and mid-sized companies, utilizing a flexible and operationally focused/ value-added approach: H.I.G.’s equity funds invest in management buyouts, recapitalizations and corporate carve-outs of both profitable as well as underperforming manufacturing and service businesses. H.I.G.’s debt funds invest in senior, unitranche and junior debt financing to companies across the size spectrum, both on a primary (direct origination) basis, as well as in the secondary markets. H.I.G. is also a leading CLO manager, through its WhiteHorse family of vehicles, and manages a publicly traded BDC, WhiteHorse Finance. H.I.G.’s real estate funds invest in value-added properties, which can benefit from improved asset management practices. H.I.G. Infrastructure focuses on making value-add and core plus investments in the infrastructure sector. Since its founding in 1993, H.I.G. has invested in and managed more than 300 companies worldwide. The firm's current portfolio includes more than 100 companies with combined sales in excess of $30 billion.

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MANUFACTURING TECHNOLOGY

Akoustis Signs New DARPA Contract to Advance XBAW Technology

Akoustis Technologies | June 27, 2022

Akoustis Technologies, Inc. (NASDAQ: AKTS) (“Akoustis” or the “Company”), an integrated device manufacturer (IDM) of patented bulk acoustic wave (BAW) high-band RF filters for mobile and other wireless applications, announced today that it has entered into a new multi-year, multi-million dollar contract from the Defense Advanced Research Projects Agency (DARPA) to pursue new materials and device manufacturing methods. As a result of the expected advances, the program could extend the Company’s patented and proprietary XBAW® technology to 18 GHz, opening up significant new commercial and defense applications to Akoustis. Traditional scaling of BAW resonators to X and Ku bands typically results in unacceptably low Q (quality) factors, degraded electromechanical coupling and much lower power capability driven by leaked energy from much smaller resonators. One approach to BAW frequency scaling is simple overtone mode operation which severely degrades electromechanical coupling. In this DARPA program, XBAW® technology utilizes a novel approach to circumvent trade-offs inherent in traditional BAW frequency scaling approaches. Akoustis plans to introduce, at the completion of the program, XBAW® filters and resonators that fully exploit the entire kt2 of the underlying piezoelectric material. “A different frequency scaling approach is required for BAW resonators to operate at higher frequencies above 10GHz, such as X and Ku bands.In this DARPA-funded effort, we intend to introduce a new method of BAW overtone operation that can maintain high Q factor while mitigating the decrease in coupling. Combining our existing, patented XBAW® technology along with the successful mode overtone operation which we plan to develop under this program, we expect to advance the state-of the-art in BAW RF filter technology at lower frequencies for 5G and Wi-Fi—specifically in terms of power handling, Q factor and frequency operation relative to incumbent BAW technologies in the market today.” -Jeff Shealy, founder and CEO of Akoustis Akoustis is actively delivering volume production of its Wi-Fi 6 tandem filter solutions, shipping multiple 5G small cell XBAW® filter solutions, delivering initial designs of its new 5G mobile filter solutions to multiple customers and has entered the market with its new Wi-Fi 6E coexistence XBAW® filter solutions. Given the rapidly growing sales funnel activity as well as ongoing interaction with customers regarding expected ramps in 5G mobile, Wi-Fi 6 and Wi-Fi 6E in calendar 2022, the Company is increasing the annual production capacity at its New York fab to approximately 500 million filters per year. About Akoustis Technologies, Inc- Akoustis® is a high-tech BAW RF filter solutions company that is pioneering next-generation materials science and MEMS wafer manufacturing to address the market requirements for improved RF filters - targeting higher bandwidth, higher operating frequencies and higher output power compared to incumbent polycrystalline BAW technology deployed today. The Company utilizes its proprietary and patented XBAW® manufacturing process to produce bulk acoustic wave RF filters for mobile and other wireless markets, which facilitate signal acquisition and accelerate band performance between the antenna and digital back end. Superior performance is driven by the significant advances of poly-crystal, high-purity and single-crystal piezoelectric materials and the resonator-filter process technology which enables optimal trade-offs between critical power, frequency and bandwidth performance specifications. Akoustis plans to service the fast growing multi-billion-dollar RF filter market using its integrated device manufacturer (IDM) business model. The Company owns and operates a 120,000 sq. ft. ISO-9001:2015 registered commercial wafer-manufacturing facility located in Canandaigua, NY, which includes a class 100 / class 1000 cleanroom facility - tooled for 150-mm diameter wafers - for the design, development, fabrication and packaging of RF filters, MEMS and other semiconductor devices. Akoustis Technologies, Inc. is headquartered in the Piedmont technology corridor near Charlotte, North Carolina.

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