6 Social Media Channels For Manufacturing Marketers

Anusree Bhattacharya| March 12, 2021
6 SOCIAL MEDIA CHANNELS FOR MANUFACTURING MARKETERS
Did you know that social media platforms and their users are the fastest-growing internet segment?

If your manufacturing firm wants to be more visible online and reach more customers, it may be time to engage in social media marketing. It helps in building networking which is the crucial pillar of any business. Many marketing leaders understand the importance of networking.

“It’s important to take time to build your network and nurture your contacts as you never know where a good network can take you and the opportunities it can give.” – Wendy Lee, Director of Marketing at Blue Prism


If your manufacturing company needs to be more visible online and attract more customers, it's time to engage in social media marketing. You may require time to learn new approaches from the digital marketing landscape. But it is necessary to grow with this digitally running world.

Many industrial production brands and organizations are now significantly reliant on social media platforms to continue their marketing efforts in the forthcoming years.

Social Media for Manufacturers—How to Get the Benefits?

Trends are popular with marketers. But reaching audiences via social media is difficult for manufacturers. But, when done intelligently, it is worthwhile. As a result, manufacturers may use social media to promote content and generate leads.

Social media helps build brand recognition and manage reputation. As a result, many manufacturing brands are getting more innovative. Consumers have already influenced some businesses' usage of social media. As companies and customers change, so do social media platforms. Every day, the platforms evolve to suit the ever-increasing customer expectations.

If your company hasn't yet leveraged the power of social networking, this article will help you reap the rewards.
 

LinkedIn

Even though Facebook and Twitter are the top noted social media platforms for manufacturers, LinkedIn provides more value for B2B marketing. LinkedIn boasts of more than 500 million active users monthly. This is because LinkedIn has a strict network for professionals. An estimated 90 million users are senior-level influencers, and approximately 63 million are at decision-maker positions. Therefore, manufacturing marketers need to have a strong presence on LinkedIn in today's time.

Given that marketing professionals frequently turn to LinkedIn to consume articles and news related to the industry, being active on this platform can be the best way to get your company noticed. When it comes to ' 'LinkedIn's lead generation capabilities, promoting content is only the tip of the iceberg. To achieve core results, you should encourage your team to maintain a constant LinkedIn presence. But why?

Firstly, employee-shared content has a high click-through rate than content shared by any third-party. Secondly, long-form content published as a native LinkedIn article is particularly effective. It is considered a good practice.  So, if your LinkedIn profile is thoughtfully optimized, it can increase your chances of ranking high in a Google search, search visibility and improve brand awareness.

Twitter

Twitter's popularity has made it the most influential platform. This social media platform for manufacturing businesses can be a good start to build an effective social presence. Research says that monthly more than 330 million active users spend time on Twitter irrespective of the industry or niche from all over the world.

As a manufacturing marketer, sharing content can be valuable on Twitter. If your company has a blog or content related to industry facts/news, Twitter can promote your articles broadly to the right audience. The hashtag culture of Twitter will take you to the audience who are searching for manufacturing-related information. And hence, your company could be the one out of millions to be approached.

Though Twitter isn't exactly the best channel for generating leads, it positively has an audience ripe for content consumption and industry news. Nearly 70% of B2B organizations are using Twitter as a digital marketing tool. Its ad views are 26% more likely to be influential versus others. Besides this, Twitter engages highly in short but meaningful conversations. This way, a consistent sharing of industry content can cultivate your company's offering to millions at once.

YouTube

B2B marketers often are mistaken and overlook YouTube as a viable social media channel. They consider YouTube as  one of the most underrated and unutilized platforms. But the fact is that social media for manufacturers, like YouTube, can be preferred fruitful platform for their businesses.

Yes, it does entail some extra work, knowledge, and equipment to create an excellent filmed and edited video for YouTube. However, many manufacturers don't realize how helpful these videos can be when it comes to landing a potential customer or generating leads. All these can be done inexpensively.

In the manufacturing industry, businesses often spend dollars on a single purchase. And this is because they want to know every detail of product or service every time. So, rather than just spreading the word about your company, a video creation can get more eyeballs and massive engagement for your customers for which they are searching solutions. From product demonstrations to virtual facility and more can be easily achievable. This way, YouTube can be beneficial to generate more leads and convert them into your customers.

Besides, YouTube's search engine optimization can even maximize the effectiveness of your social media plans. From creating headlines, file names, tags to descriptions, and target keywords, all can be used to grab the top position in search rankings and raise visibility on the web.

Most importantly, YouTube is also most popular for its "How-To" videos that are easily consumed. Audiences find a video to be more trustworthy than other content formats. Many manufacturers have gained huge success by using YouTube to combine product announcements with information, product display, promotional ads, and more. So, this social media for companies can help increase brand awareness and create transparency, leading to brand trust.

Facebook

Facebook, being the most populous social network globally, boasts of 1.5 billion monthly active users. Facebook is typically considered a primary social network, where companies consider creating a profile without a second thought. But this doesn't fit the manufacturing industry for generating valuable leads. It is because Facebook has audiences who use the platform for personal purposes. So, chances are slim for B2B prospects that are doing business research on this platform.

But, before you rule out Facebook completely, remember that you can use this platform for other purposes. While this platform may not be doing extensive research for your company, yet many customers and industry professionals would still 'like' your company page to stay updated on the latest events, company news, and more like:

• Company and building expansions
• Local and national media mentions
• Blog/article links
• Video links
• Clients' testimonials on events and business proposals

With Facebook, you have the opportunity to show the "human" side of your organization and make connections. This can be one of the social media marketing tactics you can use for promoting your manufacturing company. Also, you can consider using Facebook Groups to expand your circle of professional connections. These online communities are built to bring audiences together to discuss issues and share related content.

Pinterest/Instagram

Pinterest and Instagram are perfect for visual and aspirational content, which has a longer lifetime value and a higher conversion rate. Being a manufacturer, you can still leverage these platforms by posting beautiful visuals of products. This way, you can give your brand a human face. Also, promote your employees with behind-the-scenes photos and videos of them in action. All of these will give your followers as well as visitors a backstage pass to your operations. These social media manufacturing tips will lead you to gain more business opportunities in the future.

Podcasts

Lastly, with podcasts, you can dig into the growing popularity of audio format and leverage potential customers and visitors with a high share of voice, uncluttered ad space, and niche audiences. Podcasts are getting a huge amount of visitors these days. Due to this, it is becoming a crucial b2b social media marketing strategy among manufacturers worldwide.

Where to Start?

Building a relevant presence on these social media platforms from scratch can be very overwhelming. Another element to consider incorporating social media platforms into your new strategy for marketing is enlisting influencers.

Yes, you heard it right. Influencers can give your company/brand an extra boost. And all these platforms accommodate influencers who excel at creating value. With so many companies going online and having an active social media presence, you may feel pressured to join in and keep pace. The best move can be to build a relevant profile on Twitter and LinkedIn. In fact, it's wiser to focus your efforts on YouTube at the same time as they are proven to earn results for B2B marketers. Creating an informative and detailed page of your company can lead you to gain social media's tremendous benefits for manufacturing-related business.

Frequently Asked Questions

What are the benefits of using social media platforms for manufacturers?

The benefits of using social media platforms for manufacturers are—

• Get improved search engine rankings
• Get more brand authority
• Get higher conversation rates
• Increased brand awareness
• Better customer satisfaction
• Cost-effectiveness


How can manufacturing businesses make money using social media platforms?

A manufacturing business can earn a good amount of money by creating a successful brand name, developing trusted customer relationships, and even creating sales opportunities directly from different social platforms.


What is the best way of using social media for manufactures?

Manufacturers can use social media in the best ways by giving information about the company, its events, and knowledge about its services. Give regular updates, use creative paths to engage audiences/visitors, keep content fresh and interesting so that it holds their attention.

Spotlight

Kurz Instruments Inc

Kurz Instruments has built a reputation for designing and manufacturing the finest Thermal Mass Flow Transmitters for industrial gas flow measurement. Our engineers, product development specialists and management have developed flow metering products capable of operating in the harshest of environments.

OTHER ARTICLES

Top 5 Manufacturing Applications of Machine Vision

Article | October 20, 2021

Machine vision is becoming increasingly prevalent in manufacturing daily across industries. The machine vision manufacturing practice provides image-based automated inspection and analysis for various applications, including automatic inspection, process control, and robot guiding, often found in the manufacturing business. This breakthrough in manufacturing technology enables producers to be more innovative and productive to meet customer expectations and deliver the best products on the market. A renowned industry leader Mr. Matt Mongonce conveyed in an interview with Media7, As technology takes over and enhances many of the processes we used to handle with manual labor, we are freed up to use our minds creatively, which leads to bigger and better leaps in innovation and productivity -Matt Mong, VP Market Innovation and Project Business Evangelist at Adeaca. Why is Machine Vision so Critical? The machine vision manufacturing process is entirely automated, with no human intervention on the shop floor. Thus, in a manufacturing process, machine vision adds significant safety and operational benefits. Additionally, it eliminates human contamination in production operations where cleanliness is critical. For instance, the healthcare business cannot afford human contamination in some circumstances to ensure the safety of medicines. Second, the chemical business is prohibited from allowing individuals to come into touch with chemicals for the sake of worker safety. Thus, machine vision is vital in these instances, so it is critical to integrate machine vision systems into your production process. Machine Vision Application Examples To better understand how businesses are utilizing machine vision in production, we will look at five cases. Predictive Upkeep Even a few seconds of production line downtime might result in a significant financial loss in the manufacturing industry. Machine vision systems are used in industrial processes to assist manufacturers in predicting flaws or problems in the production line before the system failure. This machine vision capability enables manufacturing processes to avoid breakdowns or failures in the middle of the manufacturing process. How is FANUC America Corporation Avoiding the Production Line Downtime with ROBOGUIDE and ZDT? FANUC is a United States-based firm that is a market leader in robotics and ROBOMACHINE technology, with over 25 million units deployed worldwide. In addition, the company's professionals have created two products that are pretty popular in the manufacturing industry: ROBOGUIDE and ZDT (Zero Down Time). These two standout products assist manufacturers in developing, monitoring, and managing production line automation. As a result, producers can enhance production, improve quality, and maximize profitability while remaining competitive. Inspection of Packages To ensure the greatest possible quality of products for their target consumer groups, manufacturers must have a method in place that enables them to inspect each corner of their product. Machine vision improves the manufacturing process and inspects each product in detail using an automated procedure. This technology has been used in many industries, including healthcare, automation, and electronics. Manufacturers can detect faults, cracks, or any other defect in the product that is not visible to the naked eye using machine vision systems. The machine vision system detects these faults in the products and transmits the information to the computer, notifying the appropriate person during the manufacturing process. Assembly of Products and Components The application of machine vision to industrial processes involves component assembly to create a complete product from a collection of small components. Automation, electronics manufacturing, healthcare (medicine and medical equipment manufacturing), and others are the industries that utilize the machine vision system in their manufacturing process. Additionally, the machine vision system aids worker safety during the manufacturing process by enhancing existing safety procedures. Defect Elimination Manufacturers are constantly endeavoring to release products that are devoid of flaws or difficulties. However, manually verifying each product is no longer practicable for anybody involved in the manufacturing process, as production counts have risen dramatically in every manufacturing organization. This is where machine vision systems come into play, performing accurate quality inspections and assisting producers in delivering defect-free items to their target clients. Barcode Scanning Earlier in the PCB penalization process, where numerous identical PCBs were made on a single panel, barcodes were used to separate or identify the PCBs manually by humans. This was a time-consuming and error-prone process for the electronics manufacturing industry. This task is subsequently taken over by a machine vision system, in which each circuit is segregated and uniquely identified using a robotics machine or a machine vision system. The high-tech machine vision system "Panel Scan" is one example of a machine vision system that simplifies the PCB tracing procedure. Final Words The use of machine vision in the manufacturing business enables firms to develop more accurate and complete manufacturing processes capable of producing flawless products. Incorporating machine vision into manufacturing becomes a component of advanced manufacturing, which is projected to be the future of manufacturing in 2022. Maintain current production trends and increase your business revenue by offering the highest-quality items using a machine vision system. FAQ What is the difference between computer vision and machine vision? Traditionally, computer vision has been used to automate image processing, but machine vision is applied to real-world interfaces such as a factory line. Where does machine vision come into play? Machine vision is critical in the quality control of any product or manufacturing process. It detects flaws, cracks, or any blemishes in a physical product. Additionally, it can verify the precision and accuracy of any component or part throughout product assembly. What are the fundamental components of a machine vision system? A machine vision system's primary components are lighting, a lens, an image sensor, vision processing, and communications. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is the difference between computer vision and machine vision?", "acceptedAnswer": { "@type": "Answer", "text": "Traditionally, computer vision has been used to automate image processing, but machine vision is applied to real-world interfaces such as a factory line." } },{ "@type": "Question", "name": "Where does machine vision come into play?", "acceptedAnswer": { "@type": "Answer", "text": "Machine vision is critical in the quality control of any product or manufacturing process. It detects flaws, cracks, or any blemishes in a physical product. Additionally, it can verify the precision and accuracy of any component or part throughout product assembly." } },{ "@type": "Question", "name": "What are the fundamental components of a machine vision system?", "acceptedAnswer": { "@type": "Answer", "text": "A machine vision system's primary components are lighting, a lens, an image sensor, vision processing, and communications." } }] }

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How to Find a Suitable Contract Manufacturing Partner?

Article | December 10, 2021

The benefits of contract manufacturing are triggering manufacturers to utilize it as a strategy to speed up production and increase revenue. According to BCC Research, the worldwide contract manufacturing industry should increase from $2.0 trillion in 2018 to $2.7 trillion in 2023, a 6.7% CAGR. Given the growing demand, contract manufacturing has a long way to go in innovating new solutions for manufacturers. As technology takes over and enhances many of the processes we used to handle with manual labor, we are freed up to use our minds creatively, which leads to bigger and better leaps in innovation and productivity. – Matt Mong, VP Market Innovation and Project Business Evangelist at Adeaca Let us look at the benefits and concept of contract manufacturing, often known as manufacturing partners in some circles. Contract Manufacturing: Concept and Benefits Concept Contract manufacturing is a business model in which a company agreeswith a contract manufacturer to make components or finished goods based on the hiring company's design. In short, it is a business model in which one company hires another company to manufacture components or goods for them or their products. Benefits The following are some of the primary advantages of contract manufacturing that attract manufacturers to adopt this concept and find a trusted supplier to manufacture any product or part of their product without much difficulty. Cost Efficiency: In contract manufacturing, companies do not have to pay for the facility, equipment, or labor needed. Resource Allocations: The money and resources saved through contract manufacturing can be redirected towards other company operations. Faster Lead Times: Hiring a contract manufacturer reduces manufacturing time. This improves market speed, delivery time, and customer service. Quality Control: Contract manufacturers are likely to have their own quality control processes in place, which allow them to spot counterfeit or damaged products early on. Advanced Skill Sets: Companies can benefit from the skills they may not possess, but the contract manufacturer does. Contract Manufacturing Examples Here are some examples of contract manufacturing companies that offer manufacturing services to other businesses and work on full-service outside manufacturing projects. Example 1: Kimball Electronics Group Kimball Electronics Group provides a comprehensive range of electronics manufacturing services, including engineering, prototyping, testing, electronic data interchange (EDI), new product introduction, and repair depot services. Soldering, assembly, reflow, de-paneling, flux application, inspection, screen printing, testing, and rework are all processes used in their manufacturing. Example 2: Scapa Healthcare Scapa Healthcare, headquartered in Knoxville, Tennessee, provides contract manufacturing services for medical and cosmetic products. Their portfolio of products includes sunscreen, silicone medical adhesives, and innovative materials. Additionally, the organization provides development, packaging, and logistics services. Things to Consider While Selecting a Contract Manufacturing (CM) Partner You need to know how to identify the ideal contract manufacturer for your business to accelerate production and produce high-quality items. Below, we've listed some of the most important things to keep in mind while looking for an outsourced manufacturing partner for your company. Competency Understanding a contract manufacturer's (CM) capabilities in terms of logistics and fulfillment is critical. Is your potential CM able to meet shifting product demands? How to use the CM's services? You may need one or more services from CM for your product, so always examine their capabilities or develop a list of their services and see which ones are valuable for you. Knowledge or Prerequisite A qualified, experienced, subject matter expert CM always correctly understands the requirements and delivers the services as per expectations and within the time frame specified in your production schedule. Always inquire about their qualifications or certificates in the places where your product will be manufactured. Compliance Any contract manufacturing plan must have an agreement or compliance clause. Always inquire about the compliance procedure and thoroughly understand the terms and claws to avoid future issues. Workforces Verify your possible contract manufacturer's personnel count. Is it easy to talk to them? Is labor skilled enough to meet the product's goals? It is critical for large-scale production and production, requiring swift responses. Any work force shortage might cause production delays. Gear & Expertise Check for machines and equipment as well as human labor in your possible CM. Many CM lease equipment to complete a project. So always check how the CM will organize the essential equipment for your project. Expertise in using the equipment is also necessary. Verify which machines were used and whether or not professionals were involved. Whereabouts The CM's location is the main factor to check. Because the CM may have numerous plants, knowing which plant is assigned to your product is essential to knowing every aspect of its production. Also, the assembly location must allow you to visit and inspect the manufacturing between cycles. Business Stability Finding a reliable contract manufacturer with solid financial backing and market roots is essential to avoid market scams. However, you must also analyze and solve risk factors like equipment failure, supplier capacity, and unreasonable expectations. Selection Myths of Contract Manufacturing Partner Once you've produced a list of shortlisted contract manufacturing partners who meet all of the criteria described in the preceding heading, you can proceed by following the steps below to select the best contract manufacturing partner. Look for Who is Willing to Invest in Your Business Incorrect. The objective is to find a vendor prepared to manufacture at a loss. A contract manufacturer's strength is that they can stay competitive and make a profit for both parties. Focus on Tier 1 CM Partners from the Market This one is indeed not acceptable. Tier 1 is a financial phrase used to separate large corporations from smaller ones. You want a contract manufacturer who understands your business and your needs. Don't worry about the manufacturing partner's size. Go Ahead with the One Who Offers the Best Services at the Lowest Price Trying to get the cheapest quote isn't always the best idea. 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They recognize and treat your items as if they were their own, are meticulous in their operations, and are concerned with quality and capital." } },{ "@type": "Question", "name": "What differentiates contract manufacturing from outsourcing?", "acceptedAnswer": { "@type": "Answer", "text": "A contract is a legally binding arrangement. It involves two or more parties. For example, outsourcing is outsourcing some tasks to an outside organization under a contract agreed upon by both parties." } },{ "@type": "Question", "name": "What's the difference between contract manufacturing and licensing?", "acceptedAnswer": { "@type": "Answer", "text": "Contract manufacturing only outsources production phases, while licensing is far more complex. In return for fees, a corporation sells the right to utilize its intellectual property to another company. Licenses are like franchises." } }] }

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What are the Risks that Manufacturing Face in the Current Times?

Article | December 30, 2021

Risk management in manufacturing has always been a top priority for manufacturers to avoid any unfortunate incidents. As a result, it is possible to create a more secure work environment for employees by conducting risk assessments and implementing remedies. “If you don’t invest in risk management, it doesn’t matter what business you’re in, it’s a risky business.” – Gary Cohn, an American Business Leader. As of 2019, the worldwide risk management market was valued at $7.39 billion, and it is expected to rise at a CAGR of 18.7% from 2020 to 2027, according to allied market research. Why is Risk Assessment Critical in Manufacturing? The manufacturing industry must have a credible risk assessment and management plan to defend itself from any breaches. Risk assessment helps firms understand the dangers they face and their implications if their systems are compromised. Hence, risk assessment is very critical in the manufacturing industry. Five Risk Assessment Principles Identify hazards/risks - Employers must examine their workers' health and safety risks. Therefore, an organization must regularly inspect its employee’s physical, mental, chemical, and biological threats. Identify who may be hurt and in what way – Identifying the personnel both full-time and part-time at-risk. Employers must also examine threats to agency and contract personnel, visitors, clients, and other visitors. Assess the risks and act accordingly - Employers must assess the likelihood of each danger causing injury. This will evaluate and lower the chance at the working space. Even with all safeguards, there is always some danger. Therefore, employers must assess if danger is still high, medium, or low risk. Get the Risks Documented - Employers with five or more employees must record the critical findings of the risk assessment in writing. In addition, register any risks identified in the risk assessment and actions to minimize or eliminate risk. This document confirms the evaluation and is used to examine working practices afterward. The risk assessment is a draft. It should be readable. It shouldn't be hidden away. The risk assessment must account for changes in working techniques, new machinery, or higher work objectives. 5 Manufacturing Risks to Consider in 2022 Accidents at Work Even if official safety policies and programs are designed, followed, and enhanced, manufacturers may endure workplace accidents and injuries. Risk assessment for workplace accidents assists in mitigating the negative impact on both employees and the organization. Environmental Mishaps Manufacturers have distinct issues regarding fuel handling and hazardous waste disposal in facilities. Sudden leaks or spills may be extremely costly to clean up and result in fines from state and federal agencies. Risk assessments for such plant accidents assist businesses in mitigating financial losses. Equipment Breakdowns Essential machinery throughout the production process might fail at any time, incurring significant repair or replacement costs. Therefore, it's critical to recognize that business property insurance may not cover mechanical issues. Risk assessment and prepayment solutions protect against equipment failures without interfering with typical company operations. Supply Chain Disruption Dependence on your supply chain may result in unintended consequences that are beyond your control. For example, if you experience downtime on the manufacturing line due to a supplier's failure to supply materials or parts, you risk losing revenue and profitability. If a disturbance to your supply chain poses a hazard, risk management can assist you in managing it more effectively by quickly identifying the risk and providing a suitable response. Operation Temporarily Suspended Depending on the severity of the weather event, a factory might be severely damaged or perhaps utterly wrecked. While major repairs or rebuilding are being undertaken, recouping lost income might be vital to the business's future profitability. Risk assessment in this area enables your organization to budget for overhead expenditures such as rent, payroll, and tax responsibilities during the period of suspension of operations. Final Words Risk management is critical in manufacturing because it enables manufacturers to comprehend and anticipate scenarios and create a well-planned response that avoids unnecessary overhead costs or delays in delivering the production cycle's final result. Manufacturing risks are undoubtedly not limited to the risks listed above and may vary according to the nature of the business and regional environmental conditions. Therefore, create a well-defined strategy to overcome threats in your business and be productive at all times. FAQ How are manufacturing business risks classified? In most cases, the business risk may be categorized into four types: strategic risk, regulatory compliance risks, operational compliance risks, and reputational risks. Why should a manufacturer conduct a risk assessment? Every manufacturing employment has risks for injury or illness. But risk evaluations can significantly minimize workplace injuries and illnesses. In addition, they assist companies in discovering strategies to reduce health and safety risks and enhance knowledge about dangers.

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4 Strategies to Make Your Production More Efficient in 2021

Article | July 13, 2021

The start of the new year is a great time to critically take a look at your processes and see how you can improve. Here at FANUC, we have identified four key strategies manufacturers can use to boost their efficiency! Add Automation Automation can increase production and efficiency no matter the type or complexity of the manufactured products. With space at a premium in most production facilities, many job shops look for machine tending robots that are easy to integrate and have a small footprint. FANUC's robots and software make it easy to connect the equipment and improve throughput as well as overall equipment effectiveness. Quick and Simple Startup of Robotization (QSSR) allows up to four machine tools to be connected with a robot using just one Ethernet cable. Use the Latest and Greatest Machining Practices and Technology Many manufacturers leave performance on the table due to outdated processes and programming. Are you getting the most out of your machining? Now’s the time to look at the advantages in new CNC technology. Because new controls have greater processing speed and can implement advanced algorithms, they can do a lot more for your operations. Moreover, the interfaces have become simpler and more intuitive, so they are easier to use than ever before. Digitize Your Process New digital tools are breathing innovation and life into increasingly more areas of manufacturing, including the application of digital twins in the machining industry. Digital twins provide virtualization of the machine, control and manufacturing process. Digitalizing traditional manufacturing processes have the potential to make operations more efficient by proving out production processes in the virtual world. That means less waste, more efficiency and a more equipped workforce. Upgrade Your Shop with a CNC Retrofit Do you have legacy equipment? Running older machinery can have hidden costs, such as taking the time to source and find older replacement controls leading to significantly longer total downtime and production losses. However, scrapping old equipment and starting new, might be too expensive, especially when factoring in tooling, fixturing, rigging and foundation. Plus, new machines may require more training for staff. A CNC retrofit, with new FANUC CNCs, industrial PCs, servos and cabling, can speed up processing and reduce cycle time by as much as 50 percent.

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Spotlight

Kurz Instruments Inc

Kurz Instruments has built a reputation for designing and manufacturing the finest Thermal Mass Flow Transmitters for industrial gas flow measurement. Our engineers, product development specialists and management have developed flow metering products capable of operating in the harshest of environments.

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