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5 Ways Inbound Marketing Can Maximize your Business Growth in 2021

Inbound marketing has become a vital part of the manufacturing industry, especially after the pandemic. Marketers want to get more business, more high-quality leads, increase revenue, and expand it into new markets. A lot of opportunities are arising for manufacturers to embrace its effectiveness—especially online.

Unlike other industries, the manufacturing industry is not safe from the continual pendulum swing of updates, new platform creation, and changing buyer preferences. Manufacturing marketing has its own blend of deliverables and initiatives that can spell the success of your business.

Until now, you must have realized that your traditional marketing tactics are obsolete and would have planned to get the inbound marketing program off the ground.

Now what?

Here comes the critical part—understanding how to implement inbound marketing for your business to generate high revenue. With the help of these five steps, you can stay ahead of your competition.

Before you approach the steps, first you need to:

Identify your Customers’ Pain Points

Understanding what frustrates your buyers gives an insight into how to answer the queries they look for. To determine what queries your buyers may have, you can:
  • Interview your customers: Your customers are your leading source of information. Ask them what solutions they are searching for. What content did they read to solve their solutions? What information, insights, FAQs, or product details can help them? This way, create content that answers all of these questions.
  • Talk to your sales representative: Your sales team is on the front line with your buyers/customers. They very well know what content gaps can be filled. Identify the gaps and work accordingly.

These considerations will help you to stay updated in the competitive landscape of manufacturing marketing.

Now, start your inbound marketing program by following these steps.

Update Website

When planning inbound marketing, your website becomes the center of the universe. It’s where all your marketing efforts, like great content for your prospective buyers come in. After all, this is how you’re going to start ranking on search engines and driving in leads.

Before you get to this part, you’ll need to do a basic audit to ensure your website is in tandem with your targeted audiences’ expectations.

The website interface is the focal point that helps buyers to interact. This will help them to interact with your business. And if their experience is negative, they’ll probably never bother to read further. To avoid such circumstances, here are a few critical web design tips you should know and implement:

A Clean Look

Keep your website simple and embrace spaces to make it more appealing to the eyes. Too many visuals and color combinations will make it hard to find the information they’re searching for. Creating a simple yet appealing website neither costs your pockets nor makes it hard for your audiences to contact you.

Mobile-friendly Design

Tablets and smartphones have overtaken desktop computers. So, creating a mobile-friendly design will ensure your website looks impressive on any screen size. Your audience does not feel lost, and it helps to scroll information from your website.

Move from HTTP to HTTPS

With massive data breaches becoming common in the internet world, your audience will be more concerned with security and privacy than ever. Converting your website from HTTP to HTTPS will protect their information. Also, it will help you get ranked on the Google search engine.

Create Informative Content

Content is the backbone of inbound marketing efforts. It’s how you can build a strong audience base for your business and convert them into leads.

To market your business effectively, you need to provide informative yet relevant content at every stage. Think of creating a blog to inform rather than a sales tool. With this notion, your content will rank and stay on top of the mind throughout your customers’ buyer journey. This means your industry-related content has to be interesting and attract visitors to become your leads.

To understand how your content needs to work, list these funnels of content ideas and try implementing them.

Content Ideas: Top Funnel

Include content in these ways:
  • Blogs
  • eBooks
  • Industry research
  • Social media posts
  • Videos on factory products tour


Content Ideas: Middle Funnel

While the top of the content funnel is the widest, the middle of the funnel is often the deepest. It includes content type such as:
  • Comparison guides
  • Case studies
  • ‘How to’ guides


Content Ideas: Bottom Funnel

The bottom funnel creates chances to close the deal and convert visitors/buyers into leads. This includes content ideas such as:
  • Brochures
  • Product reviews
  • Call to action

So, in the marketing competition landscape, many manufacturers are busy updating their inbound marketing strategies like you. Many others have overhauled their business. While you have a lot on your end, inspire yourself to create that excellent piece of content now!


Invest in Marketing Technologies and Automation

One way to grow your business through inbound marketing is automating your marketing efforts. This way, you can devote more time focusing on the bigger picture. There are tons of tools online to help organize strategies, create content, schedule emails, campaigns and publish to your website. Use them!

Marketing technology usage can help your business to operate faster and more accurately. Here are some automation tools to use:
  • G Suite: Google’s products are becoming just ubiquitous with a bonus—everything is in the cloud today. You can find your work easily and access it from any device. Also, manage all marketing efforts from one place and collaborate globally in no time with clients.
  • Sales and Marketing CRM: Customer Relationship Management (CRM) software, like HubSpot CRM, gives you a quick view of your marketing funnel and sales channel. Not only does it enable transparency all across, but it gives you hours back in the day by starting different events and marketing flows automatically.
  • Email Marketing: Emails are the most effective marketing channels in terms of ROI. Email usage endures growing around 4% year-over-year. And has no signs of slowing down anytime soon. In this case, many emailing tools are available. Like HubSpot is well known for its CRM and inbound marketing software. It boasts exceptional deliverability for emails. With about 2,000 email sends/month, contact lists, a drag-and-drop email builder, and ready-made templates, you can start right away.

These are some examples to decide what's best for your industrial inbound marketing efforts. Get started today!


Keep Tracking your Marketing Efforts

You’re spending your time, energy, efforts, and resources on marketing to grow your business. So, it’s essential to track your marketing initiatives and see if it’s functioning as expected or not.

Here are some crucial aspects with which you can keep track of your marketing program:
  • Get an ROI measuring tool:For measurable goals, you’ll want to select KPIs to measure ROI. Some common ones include the cost per sale, per lead, overall marketing program, and overall customer relationship length. You can also set points for channel performance with campaign-specific KPIs, including email open rate or social media impressions.
  • Google Analytics:This is a free tool. It will help monitor your website's health by tracking site metrics such as page views, visits, and clicks. With this, you can easily set up customized reports to monitor specific metrics of interest for your campaigns.
  • Lastly, get a lead generation tool that tracks who is in-market for your services. How they’re interacting with your online presence and where they are in their solution journey.


Inbound Marketing Case Study: Get Inspired!

If you ask your competitors what their main goals are for their company, the answer would most likely be related to increasing sales and leads. Even if they mentioned other purposes, such as improving website performance and SEO or redesigning a website, the main objective would be to get more traffic. And it will lead to more sales.

For Corrugated Metals, Inc., these were the goals. This manufacturing company deals in roll formation. It manufactures products for the equipment, construction, transportation, and defense industries.

The company used inbound marketing strategies during the pandemic and found success with it, resulting in:
  • Increased quality leads
  • Increased sales revenue
  • More opportunities from the manufacturing industry for long term sales potential
  • Redesigned their website to bring design and UX (user experience) up to date and increase engagement
  • Maintained and increased SEO

Through the implementation of inbound marketing, the company saw a 198% hike in website traffic and an implausible 285% increase in leads. But that wasn’t all. The quality of leads radically improved by 321%.

Since they were able to identify and target long-term sales prospects through persona-based targeting and lead nurturing, they lined up a potential million dollar per year customer. This created a possibility of 20 years of recurring sales.
 


Let’s Recap

In a nutshell, using these inbound marketing tactics can bring high revenues to your business.

To recap:

1) PLAN! Do as much research as you can. Know your industrial customers. Find what’s trending. Analyze what worked, what didn't work, and why. And start with these ways to boost marketing for your business.

2) CREATE! Use the information as the backbone to create a stellar inbound marketing plan. Be patient, and do one project at a time.

3) OPTIMIZE! There are ways to improve. And if you’re testing correctly — no industrial marketing strategy will ever fail.

In a recent 2020 Thomas Industrial Survey, there has been a 12% surge in website usage by manufacturers using inbound marketing campaigns to connect with more buyers and customers since the outbreak of COVID-19. Therefore, adjusting your manufacturing inbound marketing strategies today will perhaps help you win more business down the road.


Frequently Asked Questions


What manufacturers should follow to do inbound marketing?

Manufacturers implementing inbound marketing should follow some crucial aspects before they start. These attract customers—don’t interrupt them, measure all activities, nurture leads, do SEO and social media activities precisely.


What are the four stages manufacturing marketers should know about inbound marketing?

There are a lot of relatable things to do inbound marketing. But along the top four things, manufacturers must know to drive business growth are attract, convert, sell and create leads.


Does inbound marketing for manufacturing works?

Absolutely. Inbound marketing for manufacturers has been fruitful. If you are willing to include it in your business, you will reap its benefits and see your business growing with time. Creating a proper strategy is foremost.

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Azbil Telstar

Telstar, part of the azbil group, is a company with a long track record and experience in the development of engineering projects, equipment and services for companies linked with life sciences, traditional technology, medicine, high technology industry and scientific research. Development of complete integrated engineering, construction, equipment and services solutions for life sciences.

OTHER ARTICLES
Robotics and Automation

2022: The Year of Robotics Industry Expansion

Article | November 12, 2021

Robotics industry growth has accelerated rapidly across several industries. It has aided manufacturers in overcoming numerous barriers related to real-time communication, workplace safety, and overall manufacturing cost and timeliness. However, if we trace its history back to 1961 when George Charles Devol introduced the first robot, dubbed 'UNIMATE,' it has exponentially grown and utilized across sectors to make operations more effortless, precise, and faster. “As technology takes over and enhances many of the processes we used to handle with manual labor, we are freed up to use our minds creatively, which leads to bigger and better leaps in innovation and productivity.” – Matt Mong, VP Market Innovation and Project Business Evangelist at Adeaca. However, the industry has seen snags or difficult times due to market fluctuations, unfavorable situations, and the need to remain competitive in the drive for expansion. To thoroughly understand the robotics industry, let us examine each component that surrounds it. Industrial Robotics Global Market Size According to recent Allied Market Research studies, the global industrial robotics market was worth $37,875 million in 2016 and is expected to reach $70,715 million by 2023, rising at a 9.4% compound annual growth from 2017 to 2023. Industrial Robotics Market Analysis The global industrial robotics market is primarily driven by a global increase in labor costs, which has compelled firms to replace human labor with robots. As a result, Asia and Europe are the world's fastest-growing areas, with top companies such as ABB, Fanuc, KUKA, Kawasaki, and Yaskawa Electric Corporation headquartered in the region. The global market of robotics has been segmented by its type, industry, and function. Type Industry Function Articulated Automotive Soldering and Welding Cartesian Electrical & Electronics Materials Handling SCARA Healthcare & Medicine Assembling & Disassembling Cylindrical Rubber & Plastics Painting and Dispensing Others if any Machinery & Metals Cutting and Processing Food & Beverages Milling Precision & Optics Others if any Others if any Industries That Are Pioneering the Use of Robotics As we have observed, the global robotic market will continue to rise in the future years. Therefore, let us examine which industries will extend their use of robotics in their operations. Healthcare & Medicine Medical robots help surgeons optimize hospital logistics and free up the working staff to focus on patients. In the healthcare field, robots are revolutionizing surgery by speeding supply delivery and disinfection and freeing up time for doctors to interact with their patients. da Vinci System – A General Surgical Robot The da Vinci System is a surgical robot that focuses on a wide range of urological, bariatric, and gynecological surgical treatments. In addition, Stryker's MAKO System also specializes in orthopedic surgery, specifically partial and total knee replacements. The da Vinci SP system is cleared for use in the United States exclusively for single-port urological procedures, lateral oropharyngectomy (often referred to as radical tonsillectomy), and tongue base excision. Law Enforcement Police robots are meant to gain access to areas inaccessible or dangerous to first responders, and they are capable of manipulating items and gathering data using several technologies. It encompasses robots capable of operating in various conditions and displaying a range of data and communication capabilities. Agriculture & Food Industry Farm equipment is now routinely equipped with sensors that utilize machine learning and robotics to identify weeds, compute the appropriate quantity of herbicide to spray, or learn to detect and pick strawberries, for instance. Additionally, in the food business, robotics has been used to do repetitive tasks such as picking and placing food items and cutting and slicing food items during any given food item. For instance, the modern bakery business uses robotics to perform traditional craft skills and produce any product in large quantities while maintaining high quality and hygiene standards. Transportation The transportation sector is highly leveraging robotics. The powerful transport capability, advanced control technology, and sensing precision are some of the benefits that make the transportation robots widely utilized in this sector. These benefits from robotics help the sector convey various commodities in factories, restaurants, and medical institutions, among other locations. Manufacturing Robots are employed in manufacturing to do repeated jobs and streamline the overall assembly process. Additionally, robots and humans can also collaborate on product making. Robots can replace humans for hazardous tasks or processes that need large quantities of materials, which might be hazardous for a human employee to handle. Factors Sustaining the Growth of the Robotics Industry Reduces Manufacturing Costs: Robotics application in all industries reduces the overall manufacturing process running costs. Improves Product Quality: The precision of robotics throughout the manufacturing process helps produce high-quality items that meet target client needs. Offers Competitive Market: Increased income due to utilizing the benefits of robotics applications makes any industry more competitive. Speed-ups Production Time: Robotics speeds up production and helps manufacturers increase output. Offers Task or Process Flexibility: Robotics can weld, cast, mold, assemble, machine, transfer, inspect, load, and unload items, among other duties. So, it gives the manufacturer process flexibility. Reduces Excessive Use and Waste of Production Materials: Robotics employs the exact quantity of material required for the manufactured product, reducing waste and overuse of materials. Offers a Safe Working Place: Robotics improves employee health and safety by performing tasks that humans find risky. For example, in the chemical industry, a human employee may not do a hazardous task. In such instances, robots can replace people. Final Words The rise of the robotics industry has accelerated dramatically, and it is now spreading its wings across industries. Research firm IDC provided a projection for the commercial robot market, forecasting that the market will exceed $53 billion by 2022, with a compound annual growth rate of more than 20%. In addition, several advantages of robotics such as safety, productivity, uniformity, and perfection are pushing its expansion and making it an essential element of industry 4.0. FAQs Why are robots the future of the manufacturing industry? The use of robots in manufacturing has improved process efficiency and product quality. As a result, robots are gaining favor in production and becoming the future of manufacturing. Which industries make the most use of robotics? Healthcare, agriculture, food, and manufacturing are the industries that are embracing robotics to get the most out of it. How is manufacturing utilizing robotics? Manufacturing uses robotics for repetitive tasks. This helps in the reduction of errors and human efforts. It also improves production efficiency. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why are robots the future of the manufacturing industry?", "acceptedAnswer": { "@type": "Answer", "text": "The use of robots in manufacturing has improved process efficiency and product quality. As a result, robots are gaining favor in production and becoming the future of manufacturing." } },{ "@type": "Question", "name": "Which industries make the most use of robotics?", "acceptedAnswer": { "@type": "Answer", "text": "Healthcare, agriculture, food, and manufacturing are the industries that are embracing robotics to get the most out of it." } },{ "@type": "Question", "name": "How is manufacturing utilizing robotics?", "acceptedAnswer": { "@type": "Answer", "text": "Manufacturing uses robotics for repetitive tasks. This helps in the reduction of errors and human efforts. It also improves production efficiency." } }] }

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Manufacturers Leverage Selling Online

Article | November 23, 2020

Out of necessity manufacturers are learning to leverage online selling. Digital selling channels recover losses from in-person sales methodologies creating a new channel to serve online customers.

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Operations

Key Types of Warehouse Management Systems and Examples

Article | February 10, 2022

Employing Warehouse Management Systems (WMS) is the most effective method of streamlining and simplifying warehouse operations. Expanding businesses with immeasurable stock require well-designed warehousing systems that automate and precisely track all warehouse operations. “Trade isn’t about goods. Trade is about information. Goods sit in the warehouse until information moves them.” - C. J. Cherryh The system that enables you to track everything in your warehouse, from inventory to staff activities, is the ideal example of a warehouse management system. In this article, we'll look at three different types of WMS and the criteria to consider when selecting the best WMS for your warehouse. Additionally, we will examine some examples and a comparison to assist you in selecting the best WMS. Types of Warehouse Management Systems (WMS) Standalone A standalone warehouse management system is the first of the list of WMS types. It provides features that make day-to-day warehouse operations more efficient. Companies may use these systems to track and regulate the flow of goods in and out of warehouses. This also simplifies complex warehouse operations such as receiving, put-away, replenishment, expiration date tracking, cycle counting, slotting, packing, auditing, and shipping. Standalone warehouse management systems may also include advanced features such as cross-docking and advanced analytics. Supply Chain Execution Modules WMS systems are a subset of supply chain management systems (SCM). Software for supply chain management may be used to handle everything from vendor relationships to corporate operations to risk assessment. Its primary objectives are to automate inventory management, material procurement, and product lifecycle management. These warehouse management systems demand investment in supply chain planning tools with warehousing expertise. This is a popular option because it enables 3PL organizations to explore the substantial advantages of SCM. Combining WMS with other apps enables a high level of integration across various segments of the organization. It enables complete supply chain management, unlike standalone systems that focus exclusively on warehousing. Integrated ERP ERP is a complete software solution that integrates multiple systems' features. It includes applications for supply chain management, accounting, customer relationship management, human resources, and more. ERP is a solid choice for companies wishing to enhance their software systems. Businesses aspiring to stay ahead of competition and boost ROI should consider this powerful supply chain execution system with scalability. Warehouse management is not just a key component of integrated ERP systems. This must be kept in mind while purchasing ERP software. Make sure the system you select has warehouse management features. This form of warehouse management system is expensive. Due to its wide scope, ERP may replace many other software programs and consolidate activities. If you're unsatisfied with existing software solutions or wish to integrate them into one system, ERP may be the ideal alternative for you. WMS supply chain modules and ERP integration allow warehouse management as part of a platform with greater capabilities. The first choice is whether to invest in a specialist WMS or a hybrid offering. The answer is based on your company's size and objectives. Pointers to Consider While Selecting a WMS Functions: Each WMS performs a distinct function. Certain WMS are tailored to particular types of businesses. Therefore, it is vital to know what you want and select accordingly. Cost: It is the second critical factor to consider when selecting a WMS, keeping in mind the financial aspect. The cost of a WMS is determined by its complexity and the functions it provides. Customer Needs: If you are using a WMS, it is important to be aware of its shortcomings. Based on that, you may determine customer needs and pick WMS functionalities to provide the best service. This point is about selecting and considering WMS functionalities from the perspective of the client. Warehouse Size: WMS complexity grows with warehouse size since bigger warehouses require more features. So you must pick the functionalities based on the warehouse size. Warehouse Management System Examples NetSuite WMS NetSuite is a cloud-based suite of enterprise resource planning and accounting modules that is available in a variety of versions geared towards various client sizes. The multi-country, multi-currency edition is available as a separate module named OneWorld. NetSuite is known for its easy end-to-end functionality, which spans sales estimations through customer collection, as well as its end-to-end workflow management capabilities. NetSuite connects with shipping providers to provide unified order processing and fulfillment tracking, as well as a comprehensive audit trail. Additionally, inventory and payroll administration, human capital management, financial planning, and revenue management are some other functions available. Additionally, NetSuite may be integrated with CRM and e-commerce platforms. While NetSuite's comprehensive suite of services is geared for medium-sized firms and enterprises, a system tailored to the needs of smaller businesses may be constructed. Because it is modular and highly adjustable, the cost of implementation varies significantly based on the buyer's requirements. Features Pros Cons Mobile RF barcode scanning Easy to use It comes with some ERP features but not an effective ERP solution Mobile Cycle Counting Offers guarantee Certain key business operations (e.g., sales tax/VAT) are absent Returns authorization receipt Contact information is visible Warehouse map Has third party plugins Order management Wireless warehousing Barcode tracking Thorough standard reports Shipping management Excellent at tracking financials and budgeting Workforce and load management Handle multiple business units Fishbowl Inventory Fishbowl is inventory management software that is suited for small to medium-sized businesses, particularly those who use Quickbooks. It functions as a robust asset tracking tool that enables users to manage assets, goods, and stockpiles more conveniently and efficiently. Because Fishbowl and Quickbooks are integrated seamlessly, they share the same information, which enables you to receive a more comprehensive and precise picture of your company's warehouse health. This also translates into thousands of dollars in savings because adopting Fishbowl ensures that your initial investment in Quickbooks is protected while gaining the benefits of integration. Features Pros Cons Integration with QuickBooks Offers free trial It comes with some ERP features but not an effective ERP solution Integration with QuickBooks Sales and buy orders can be generated in any currency It comes with some ERP features but not an effective ERP solution Generate work orders Provides many plugin products Doesn’t support native shipping and e-commerce module Inventory and asset tracking across locations On-premise installation is not available Real-time inventory updates Pick, pack and ship items New barcode creation Default and custom reports 3PL Warehouse Manager 3PL Central is a cloud-based solution. It has a contemporary user interface and clever workflow functionality. John Watkins and Nancy Rohman launched 3PL Central in 2006. They were operating/having their own warehouse at the time. As a result, this system was developed by warehouse management professionals. The 3PL warehouse manager comes with multiple features that are ideal for smooth businesses. 3PL warehouse manager is a software solution designed for small and medium-sized teams. It includes a variety of essential features such as real-time data, order management, product rotation/shelf life management, inventory management, and reporting and analytics. Features Pros Cons Barcoding/Serial Tracking Easy to expand the system This system needs training to operate Product Rotation/Shelf Life Easy to expand the software For small warehouses/organizations. Reporting & Analytics User-friendly Lack of support Picking & Packing Value for money Third Party Plugins Effective and useful to scan barcodes Wireless Warehouse Workforce/Load Management Real-Time Data Order Management WMS Comparison Table NetSuit WMS Fishbowl Inventory 3PL Warehouse Manager Overall User Ratings 4/5 4/5 4/5 Ease of Use 4/5 4/5 4/5 Value for Money 3.5/5 4/5 4/5 Ideal Customer Size Small, Medium, Large Small, Medium, Large Small, Medium, Large Free Trial Not available. Free product demo is available 14 Days Not available. Free demo is available Best Features Strategy definition for put away and picking up. Offers multiple plugins and multi-currency conversions. Centralized management for multiple warehouses and customer data. Pricing Starting from: 499.00/month Pricing model: Subscription Starting from: $4395.00 Pricing model: One Time License Not provided by vendor. Connect with the service provider for pricing Final Words The industry of warehouse management system software is brimming with alternatives. Buyers seeking the finest WMS must first analyze their business needs and then shortlist the WMS. You may use the points mentioned above to choose the best WMS for you. Of course, the examples provided in this article are not extensive, but they are the finest. However, examine your requirements carefully and select the appropriate WMS. FAQ What is a good WMS? A good WMS must have these nine qualities: maximum functionality, ease of use, complete transaction management, flexibility, useful, easy-to-read metrics, seamless ERP integration, proven track record, and value for ROI. What is the main goal of warehouse management? The main goal of any WMS is to assist in ensuring that goods and commodities are moved through warehouses in the most efficient and cost-effective manner possible. What are the warehouse types? There are different types of warehouses, such as distribution centers, public warehouses, private warehouses, bonded warehouses, climate-controlled warehouses, and smart warehouses.

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Industrial 4.0

The 3 Pillars of Manufacturing: Anticipation, Innovation, Collaboration

Article | January 14, 2021

Disruptive digital technology will transform every industry in one way or another. The manufacturing sector is absolutely no exception, having spent the last decade bouncing back from being affected by a down economy. Yet despite the coronavirus pandemic throwing a wrench in what was poised to be one of the best economic years in recent history, the manufacturing industry is still steadily rising thanks to a multitude of technological advances, and there is plenty more innovation to come. Whether you are a leader or an employee in manufacturing, it is imperative you implement my Anticipatory Leader System – which in this case focuses on the Hard Trends affecting the manufacturing sector both inside and out – in order to pre-solve problems that can come with those Hard Trends and turn disruption and change into opportunity and advantage. Trends and turn disruption and change into opportunity and advantage. Next-Generation Manufacturing Principles In the last decade, manufacturing in the United States faced intense international competition, increasing market volatility and complexity, a declining workforce, and a host of other challenges. But the industry overcame said obstacles not only by adapting new technology, but by applying Next-Generation Manufacturing Principles I have discussed in the past. First, the industry anticipated customer needs, which in its own way was manufacturers focusing on those aforementioned Hard Trends – or future certainties – from my Anticipatory Leader System. Having been able to see both needs and opportunities before they happen, manufacturers then were able to innovate around their core competencies, and more frequently. In order to increase innovation, a focus on collaboration rather than cooperation was needed, using a mindset based on abundance while incorporating both your employees and competitors in the innovation process. Any problems that arose during innovation were pre-solved by again using those same Hard Trends to determine what was solvable before it became a bigger issue. From there, manufacturers communicated the strategies they developed. Finally, de-commoditization was key in getting us to where we are headed today in manufacturing, adding value creatively to a product or service in order to increase margins. Industry 4.0: Manufacturing and Digital Technology Although the manufacturing sector has risen from the ashes of where it was by way of those six principles, that does not mean that companies can now rest on their laurels with a wait-and-see mentality, especially into this post-pandemic “new normal” we are anticipating. There are specific technological advancements in our world today that have already made themselves known in other industries; however, without question, they are weaving their way into the world of manufacturing just as quickly, redefining the manufacturing sector with the term “Industry 4.0.” Defined as “smart factories,” the “4.0” of Industry 4.0 is representative of the “fourth-generation industrial revolution” in which the industry adapts several different technological advancements to become more streamlined and, most importantly, continuously innovative. Here are a few advancements to be aware of that will only increase their disruption as part of the Industry 4.0 future: Artificial Intelligence (AI) Coupled with 5G connectivity and machine learning, Artificial Intelligence (AI) will be one of the biggest transformations the manufacturing sector will see. This level of technology is already transforming inventory management and supply chain visibility while simultaneously reducing warehouse costs and improving forecast accuracy. While this does not mean a sentient robotic being will replace jobs, it does refer to a computer system that has the capability to recognize trends and interpret logical solutions to help human individuals in the manufacturing sector do their jobs better by providing them with the ability to make data-driven decisions. Internet of Things (IoT) The Internet of Things (IoT) is improved also by low latency connectivity provided to us by 5G networks, allowing manufacturing companies to monitor in real time how their operations are going. This includes, but is not limited to, safety measures on the manufacturing floor, streamlining processes, and saving money. These insights were never before as easily accessible as they are today, allowing organizations access to valuable data to help them change or optimize areas internally and, as mentioned above, pre-solve problems before they become catastrophic disruptions. Virtual Reality (VR) Virtual Reality (VR) headsets are commonly marketed and perceived as strictly gaming technology; however, there is a ton to be done in the way of gamifying manufacturing training and even the future of working remotely in manufacturing. Let’s suppose you need to train a new sales employee on how to use a device still in production; what would be the most engaging, hands-on way to do so without having the person physically use it? Implementing an immersive experience of it using VR technology would be a more interactive, gamified way to do so, rather than having him or her sit and memorize a user manual from cover to cover. Stay Anticipatory to Stay Ahead An important way for the manufacturing sector to continue on its upward trajectory, even following COVID-19, is to implement my Anticipatory Organization Model, which calls you to pay attention to those above Hard Trend technological advancements – future certainties that are currently happening – and pre-solve any problems they may bring to your workforce. With automation becoming a dominating Hard Trend as well, always be sure to work with the technology afforded to us by the Three Digital Accelerators – computing power/processing power, bandwidth, and storage – and become a positive disruptor in the industry as opposed to the disrupted.

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Robotics and Automation

2022: The Year of Robotics Industry Expansion

Article | November 12, 2021

Robotics industry growth has accelerated rapidly across several industries. It has aided manufacturers in overcoming numerous barriers related to real-time communication, workplace safety, and overall manufacturing cost and timeliness. However, if we trace its history back to 1961 when George Charles Devol introduced the first robot, dubbed 'UNIMATE,' it has exponentially grown and utilized across sectors to make operations more effortless, precise, and faster. “As technology takes over and enhances many of the processes we used to handle with manual labor, we are freed up to use our minds creatively, which leads to bigger and better leaps in innovation and productivity.” – Matt Mong, VP Market Innovation and Project Business Evangelist at Adeaca. However, the industry has seen snags or difficult times due to market fluctuations, unfavorable situations, and the need to remain competitive in the drive for expansion. To thoroughly understand the robotics industry, let us examine each component that surrounds it. Industrial Robotics Global Market Size According to recent Allied Market Research studies, the global industrial robotics market was worth $37,875 million in 2016 and is expected to reach $70,715 million by 2023, rising at a 9.4% compound annual growth from 2017 to 2023. Industrial Robotics Market Analysis The global industrial robotics market is primarily driven by a global increase in labor costs, which has compelled firms to replace human labor with robots. As a result, Asia and Europe are the world's fastest-growing areas, with top companies such as ABB, Fanuc, KUKA, Kawasaki, and Yaskawa Electric Corporation headquartered in the region. The global market of robotics has been segmented by its type, industry, and function. Type Industry Function Articulated Automotive Soldering and Welding Cartesian Electrical & Electronics Materials Handling SCARA Healthcare & Medicine Assembling & Disassembling Cylindrical Rubber & Plastics Painting and Dispensing Others if any Machinery & Metals Cutting and Processing Food & Beverages Milling Precision & Optics Others if any Others if any Industries That Are Pioneering the Use of Robotics As we have observed, the global robotic market will continue to rise in the future years. Therefore, let us examine which industries will extend their use of robotics in their operations. Healthcare & Medicine Medical robots help surgeons optimize hospital logistics and free up the working staff to focus on patients. In the healthcare field, robots are revolutionizing surgery by speeding supply delivery and disinfection and freeing up time for doctors to interact with their patients. da Vinci System – A General Surgical Robot The da Vinci System is a surgical robot that focuses on a wide range of urological, bariatric, and gynecological surgical treatments. In addition, Stryker's MAKO System also specializes in orthopedic surgery, specifically partial and total knee replacements. The da Vinci SP system is cleared for use in the United States exclusively for single-port urological procedures, lateral oropharyngectomy (often referred to as radical tonsillectomy), and tongue base excision. Law Enforcement Police robots are meant to gain access to areas inaccessible or dangerous to first responders, and they are capable of manipulating items and gathering data using several technologies. It encompasses robots capable of operating in various conditions and displaying a range of data and communication capabilities. Agriculture & Food Industry Farm equipment is now routinely equipped with sensors that utilize machine learning and robotics to identify weeds, compute the appropriate quantity of herbicide to spray, or learn to detect and pick strawberries, for instance. Additionally, in the food business, robotics has been used to do repetitive tasks such as picking and placing food items and cutting and slicing food items during any given food item. For instance, the modern bakery business uses robotics to perform traditional craft skills and produce any product in large quantities while maintaining high quality and hygiene standards. Transportation The transportation sector is highly leveraging robotics. The powerful transport capability, advanced control technology, and sensing precision are some of the benefits that make the transportation robots widely utilized in this sector. These benefits from robotics help the sector convey various commodities in factories, restaurants, and medical institutions, among other locations. Manufacturing Robots are employed in manufacturing to do repeated jobs and streamline the overall assembly process. Additionally, robots and humans can also collaborate on product making. Robots can replace humans for hazardous tasks or processes that need large quantities of materials, which might be hazardous for a human employee to handle. Factors Sustaining the Growth of the Robotics Industry Reduces Manufacturing Costs: Robotics application in all industries reduces the overall manufacturing process running costs. Improves Product Quality: The precision of robotics throughout the manufacturing process helps produce high-quality items that meet target client needs. Offers Competitive Market: Increased income due to utilizing the benefits of robotics applications makes any industry more competitive. Speed-ups Production Time: Robotics speeds up production and helps manufacturers increase output. Offers Task or Process Flexibility: Robotics can weld, cast, mold, assemble, machine, transfer, inspect, load, and unload items, among other duties. So, it gives the manufacturer process flexibility. Reduces Excessive Use and Waste of Production Materials: Robotics employs the exact quantity of material required for the manufactured product, reducing waste and overuse of materials. Offers a Safe Working Place: Robotics improves employee health and safety by performing tasks that humans find risky. For example, in the chemical industry, a human employee may not do a hazardous task. In such instances, robots can replace people. Final Words The rise of the robotics industry has accelerated dramatically, and it is now spreading its wings across industries. Research firm IDC provided a projection for the commercial robot market, forecasting that the market will exceed $53 billion by 2022, with a compound annual growth rate of more than 20%. In addition, several advantages of robotics such as safety, productivity, uniformity, and perfection are pushing its expansion and making it an essential element of industry 4.0. FAQs Why are robots the future of the manufacturing industry? The use of robots in manufacturing has improved process efficiency and product quality. As a result, robots are gaining favor in production and becoming the future of manufacturing. Which industries make the most use of robotics? Healthcare, agriculture, food, and manufacturing are the industries that are embracing robotics to get the most out of it. How is manufacturing utilizing robotics? Manufacturing uses robotics for repetitive tasks. This helps in the reduction of errors and human efforts. It also improves production efficiency. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why are robots the future of the manufacturing industry?", "acceptedAnswer": { "@type": "Answer", "text": "The use of robots in manufacturing has improved process efficiency and product quality. As a result, robots are gaining favor in production and becoming the future of manufacturing." } },{ "@type": "Question", "name": "Which industries make the most use of robotics?", "acceptedAnswer": { "@type": "Answer", "text": "Healthcare, agriculture, food, and manufacturing are the industries that are embracing robotics to get the most out of it." } },{ "@type": "Question", "name": "How is manufacturing utilizing robotics?", "acceptedAnswer": { "@type": "Answer", "text": "Manufacturing uses robotics for repetitive tasks. This helps in the reduction of errors and human efforts. It also improves production efficiency." } }] }

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Manufacturers Leverage Selling Online

Article | November 23, 2020

Out of necessity manufacturers are learning to leverage online selling. Digital selling channels recover losses from in-person sales methodologies creating a new channel to serve online customers.

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Operations

Key Types of Warehouse Management Systems and Examples

Article | February 10, 2022

Employing Warehouse Management Systems (WMS) is the most effective method of streamlining and simplifying warehouse operations. Expanding businesses with immeasurable stock require well-designed warehousing systems that automate and precisely track all warehouse operations. “Trade isn’t about goods. Trade is about information. Goods sit in the warehouse until information moves them.” - C. J. Cherryh The system that enables you to track everything in your warehouse, from inventory to staff activities, is the ideal example of a warehouse management system. In this article, we'll look at three different types of WMS and the criteria to consider when selecting the best WMS for your warehouse. Additionally, we will examine some examples and a comparison to assist you in selecting the best WMS. Types of Warehouse Management Systems (WMS) Standalone A standalone warehouse management system is the first of the list of WMS types. It provides features that make day-to-day warehouse operations more efficient. Companies may use these systems to track and regulate the flow of goods in and out of warehouses. This also simplifies complex warehouse operations such as receiving, put-away, replenishment, expiration date tracking, cycle counting, slotting, packing, auditing, and shipping. Standalone warehouse management systems may also include advanced features such as cross-docking and advanced analytics. Supply Chain Execution Modules WMS systems are a subset of supply chain management systems (SCM). Software for supply chain management may be used to handle everything from vendor relationships to corporate operations to risk assessment. Its primary objectives are to automate inventory management, material procurement, and product lifecycle management. These warehouse management systems demand investment in supply chain planning tools with warehousing expertise. This is a popular option because it enables 3PL organizations to explore the substantial advantages of SCM. Combining WMS with other apps enables a high level of integration across various segments of the organization. It enables complete supply chain management, unlike standalone systems that focus exclusively on warehousing. Integrated ERP ERP is a complete software solution that integrates multiple systems' features. It includes applications for supply chain management, accounting, customer relationship management, human resources, and more. ERP is a solid choice for companies wishing to enhance their software systems. Businesses aspiring to stay ahead of competition and boost ROI should consider this powerful supply chain execution system with scalability. Warehouse management is not just a key component of integrated ERP systems. This must be kept in mind while purchasing ERP software. Make sure the system you select has warehouse management features. This form of warehouse management system is expensive. Due to its wide scope, ERP may replace many other software programs and consolidate activities. If you're unsatisfied with existing software solutions or wish to integrate them into one system, ERP may be the ideal alternative for you. WMS supply chain modules and ERP integration allow warehouse management as part of a platform with greater capabilities. The first choice is whether to invest in a specialist WMS or a hybrid offering. The answer is based on your company's size and objectives. Pointers to Consider While Selecting a WMS Functions: Each WMS performs a distinct function. Certain WMS are tailored to particular types of businesses. Therefore, it is vital to know what you want and select accordingly. Cost: It is the second critical factor to consider when selecting a WMS, keeping in mind the financial aspect. The cost of a WMS is determined by its complexity and the functions it provides. Customer Needs: If you are using a WMS, it is important to be aware of its shortcomings. Based on that, you may determine customer needs and pick WMS functionalities to provide the best service. This point is about selecting and considering WMS functionalities from the perspective of the client. Warehouse Size: WMS complexity grows with warehouse size since bigger warehouses require more features. So you must pick the functionalities based on the warehouse size. Warehouse Management System Examples NetSuite WMS NetSuite is a cloud-based suite of enterprise resource planning and accounting modules that is available in a variety of versions geared towards various client sizes. The multi-country, multi-currency edition is available as a separate module named OneWorld. NetSuite is known for its easy end-to-end functionality, which spans sales estimations through customer collection, as well as its end-to-end workflow management capabilities. NetSuite connects with shipping providers to provide unified order processing and fulfillment tracking, as well as a comprehensive audit trail. Additionally, inventory and payroll administration, human capital management, financial planning, and revenue management are some other functions available. Additionally, NetSuite may be integrated with CRM and e-commerce platforms. While NetSuite's comprehensive suite of services is geared for medium-sized firms and enterprises, a system tailored to the needs of smaller businesses may be constructed. Because it is modular and highly adjustable, the cost of implementation varies significantly based on the buyer's requirements. Features Pros Cons Mobile RF barcode scanning Easy to use It comes with some ERP features but not an effective ERP solution Mobile Cycle Counting Offers guarantee Certain key business operations (e.g., sales tax/VAT) are absent Returns authorization receipt Contact information is visible Warehouse map Has third party plugins Order management Wireless warehousing Barcode tracking Thorough standard reports Shipping management Excellent at tracking financials and budgeting Workforce and load management Handle multiple business units Fishbowl Inventory Fishbowl is inventory management software that is suited for small to medium-sized businesses, particularly those who use Quickbooks. It functions as a robust asset tracking tool that enables users to manage assets, goods, and stockpiles more conveniently and efficiently. Because Fishbowl and Quickbooks are integrated seamlessly, they share the same information, which enables you to receive a more comprehensive and precise picture of your company's warehouse health. This also translates into thousands of dollars in savings because adopting Fishbowl ensures that your initial investment in Quickbooks is protected while gaining the benefits of integration. Features Pros Cons Integration with QuickBooks Offers free trial It comes with some ERP features but not an effective ERP solution Integration with QuickBooks Sales and buy orders can be generated in any currency It comes with some ERP features but not an effective ERP solution Generate work orders Provides many plugin products Doesn’t support native shipping and e-commerce module Inventory and asset tracking across locations On-premise installation is not available Real-time inventory updates Pick, pack and ship items New barcode creation Default and custom reports 3PL Warehouse Manager 3PL Central is a cloud-based solution. It has a contemporary user interface and clever workflow functionality. John Watkins and Nancy Rohman launched 3PL Central in 2006. They were operating/having their own warehouse at the time. As a result, this system was developed by warehouse management professionals. The 3PL warehouse manager comes with multiple features that are ideal for smooth businesses. 3PL warehouse manager is a software solution designed for small and medium-sized teams. It includes a variety of essential features such as real-time data, order management, product rotation/shelf life management, inventory management, and reporting and analytics. Features Pros Cons Barcoding/Serial Tracking Easy to expand the system This system needs training to operate Product Rotation/Shelf Life Easy to expand the software For small warehouses/organizations. Reporting & Analytics User-friendly Lack of support Picking & Packing Value for money Third Party Plugins Effective and useful to scan barcodes Wireless Warehouse Workforce/Load Management Real-Time Data Order Management WMS Comparison Table NetSuit WMS Fishbowl Inventory 3PL Warehouse Manager Overall User Ratings 4/5 4/5 4/5 Ease of Use 4/5 4/5 4/5 Value for Money 3.5/5 4/5 4/5 Ideal Customer Size Small, Medium, Large Small, Medium, Large Small, Medium, Large Free Trial Not available. Free product demo is available 14 Days Not available. Free demo is available Best Features Strategy definition for put away and picking up. Offers multiple plugins and multi-currency conversions. Centralized management for multiple warehouses and customer data. Pricing Starting from: 499.00/month Pricing model: Subscription Starting from: $4395.00 Pricing model: One Time License Not provided by vendor. Connect with the service provider for pricing Final Words The industry of warehouse management system software is brimming with alternatives. Buyers seeking the finest WMS must first analyze their business needs and then shortlist the WMS. You may use the points mentioned above to choose the best WMS for you. Of course, the examples provided in this article are not extensive, but they are the finest. However, examine your requirements carefully and select the appropriate WMS. FAQ What is a good WMS? A good WMS must have these nine qualities: maximum functionality, ease of use, complete transaction management, flexibility, useful, easy-to-read metrics, seamless ERP integration, proven track record, and value for ROI. What is the main goal of warehouse management? The main goal of any WMS is to assist in ensuring that goods and commodities are moved through warehouses in the most efficient and cost-effective manner possible. What are the warehouse types? There are different types of warehouses, such as distribution centers, public warehouses, private warehouses, bonded warehouses, climate-controlled warehouses, and smart warehouses.

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Industrial 4.0

The 3 Pillars of Manufacturing: Anticipation, Innovation, Collaboration

Article | January 14, 2021

Disruptive digital technology will transform every industry in one way or another. The manufacturing sector is absolutely no exception, having spent the last decade bouncing back from being affected by a down economy. Yet despite the coronavirus pandemic throwing a wrench in what was poised to be one of the best economic years in recent history, the manufacturing industry is still steadily rising thanks to a multitude of technological advances, and there is plenty more innovation to come. Whether you are a leader or an employee in manufacturing, it is imperative you implement my Anticipatory Leader System – which in this case focuses on the Hard Trends affecting the manufacturing sector both inside and out – in order to pre-solve problems that can come with those Hard Trends and turn disruption and change into opportunity and advantage. Trends and turn disruption and change into opportunity and advantage. Next-Generation Manufacturing Principles In the last decade, manufacturing in the United States faced intense international competition, increasing market volatility and complexity, a declining workforce, and a host of other challenges. But the industry overcame said obstacles not only by adapting new technology, but by applying Next-Generation Manufacturing Principles I have discussed in the past. First, the industry anticipated customer needs, which in its own way was manufacturers focusing on those aforementioned Hard Trends – or future certainties – from my Anticipatory Leader System. Having been able to see both needs and opportunities before they happen, manufacturers then were able to innovate around their core competencies, and more frequently. In order to increase innovation, a focus on collaboration rather than cooperation was needed, using a mindset based on abundance while incorporating both your employees and competitors in the innovation process. Any problems that arose during innovation were pre-solved by again using those same Hard Trends to determine what was solvable before it became a bigger issue. From there, manufacturers communicated the strategies they developed. Finally, de-commoditization was key in getting us to where we are headed today in manufacturing, adding value creatively to a product or service in order to increase margins. Industry 4.0: Manufacturing and Digital Technology Although the manufacturing sector has risen from the ashes of where it was by way of those six principles, that does not mean that companies can now rest on their laurels with a wait-and-see mentality, especially into this post-pandemic “new normal” we are anticipating. There are specific technological advancements in our world today that have already made themselves known in other industries; however, without question, they are weaving their way into the world of manufacturing just as quickly, redefining the manufacturing sector with the term “Industry 4.0.” Defined as “smart factories,” the “4.0” of Industry 4.0 is representative of the “fourth-generation industrial revolution” in which the industry adapts several different technological advancements to become more streamlined and, most importantly, continuously innovative. Here are a few advancements to be aware of that will only increase their disruption as part of the Industry 4.0 future: Artificial Intelligence (AI) Coupled with 5G connectivity and machine learning, Artificial Intelligence (AI) will be one of the biggest transformations the manufacturing sector will see. This level of technology is already transforming inventory management and supply chain visibility while simultaneously reducing warehouse costs and improving forecast accuracy. While this does not mean a sentient robotic being will replace jobs, it does refer to a computer system that has the capability to recognize trends and interpret logical solutions to help human individuals in the manufacturing sector do their jobs better by providing them with the ability to make data-driven decisions. Internet of Things (IoT) The Internet of Things (IoT) is improved also by low latency connectivity provided to us by 5G networks, allowing manufacturing companies to monitor in real time how their operations are going. This includes, but is not limited to, safety measures on the manufacturing floor, streamlining processes, and saving money. These insights were never before as easily accessible as they are today, allowing organizations access to valuable data to help them change or optimize areas internally and, as mentioned above, pre-solve problems before they become catastrophic disruptions. Virtual Reality (VR) Virtual Reality (VR) headsets are commonly marketed and perceived as strictly gaming technology; however, there is a ton to be done in the way of gamifying manufacturing training and even the future of working remotely in manufacturing. Let’s suppose you need to train a new sales employee on how to use a device still in production; what would be the most engaging, hands-on way to do so without having the person physically use it? Implementing an immersive experience of it using VR technology would be a more interactive, gamified way to do so, rather than having him or her sit and memorize a user manual from cover to cover. Stay Anticipatory to Stay Ahead An important way for the manufacturing sector to continue on its upward trajectory, even following COVID-19, is to implement my Anticipatory Organization Model, which calls you to pay attention to those above Hard Trend technological advancements – future certainties that are currently happening – and pre-solve any problems they may bring to your workforce. With automation becoming a dominating Hard Trend as well, always be sure to work with the technology afforded to us by the Three Digital Accelerators – computing power/processing power, bandwidth, and storage – and become a positive disruptor in the industry as opposed to the disrupted.

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Azbil Telstar

Telstar, part of the azbil group, is a company with a long track record and experience in the development of engineering projects, equipment and services for companies linked with life sciences, traditional technology, medicine, high technology industry and scientific research. Development of complete integrated engineering, construction, equipment and services solutions for life sciences.

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Manufacturing Technology

MaxLinear Launches Product Design Kit for Active Electrical Cables Using Keystone PAM4 DSP

MaxLinear | February 02, 2024

MaxLinear, Inc. a leading provider of high-speed interconnect ICs enabling data center, metro, and wireless transport networks, announced the availability of a comprehensive product design kit (PDK) to optimize performance and accelerate the time to market for high-speed Active Electrical Cables (AEC) using MaxLinear’s 5nm PAM4 DSP, Keystone. The PDK is a cost-cutting and time-saving tool for cable manufacturers who want to quickly integrate Keystone into their active electrical cables. MaxLinear’s Keystone PAM4 DSP offers a significant power advantage in AEC applications, which is increasingly becoming a critical factor for hyperscale data centers. The use of 5nm CMOS technology enables designers and manufacturers to build high-speed cables that meet the need for low power, highly integrated, high performance interconnect solutions that will drive the next generation of hyperscale cloud networks. Manufacturers taking advantage of MaxLinear’s PDK to optimize cable designs using Keystone PAM4 DSP will gain a distinct advantage over competitor solutions when trying to maximize reach and minimize power consumption. The PDK makes Keystone easy to integrate with strong applications support, multiple tools to optimize and monitor performance, and reference designs (SW and HW) to accelerate integration. Sophisticated software allows for quick design optimization for the lowest possible power consumption and maximizing cable reach. Cable designers can constantly monitor performance, route signals from any port to any port, and take advantage of hitless firmware upgrades. “MaxLinear is focused on providing not only industry-leading interconnect technologies but also a comprehensive suite of tools to support our manufacturing and design partners,” said Drew Guckenberger, Vice President of High Speed Interconnect at MaxLinear. “Our development kit for our Keystone products provides them with a path to take products to market more quickly and more cost-effectively.” Active electrical cables (AECs) are revolutionizing data center connections. Unlike passive cables, they actively boost signals, allowing for longer distances (up to 7 meters for 400G), higher bandwidth, and thinner, lighter cables. This makes them ideal for high-speed applications like top-of-rack connections (connecting switches to servers within the same rack); direct digital control (enabling flexible interconnectivity within racks and across rows); and breakout solutions (splitting high-speed connections into multiple lower-speed channels). The high-speed interconnect market – which includes active optical cables, active electrical cables, direct attach copper cables, and others – is expected to grow to $17.1B by 2028, up from $10.7B in 2021 according to a market forecast report from The Insight Partners. The Keystone Family The Keystone 5nm DSP family caters to 400G and 800G applications, featuring a groundbreaking 106.25Gbps host side electrical I/O, aligning with the line side interface rate. Available variants support single-mode optics (EML and SiPh), multimode optics and Active Electrical Cables (AECs), offering comprehensive solutions with companion TIAs. Host side interfaces cover ethernet rates of 25G, 50G, and 100G per lane over C2M, MR, and LR host channels. The line side interfaces, tailored for 100G/λ DR, FR, and LR applications, also support these rates. These devices boast extensive DSP functionality, encompassing line-side transmitter DPD, TX FIR, receiver FFE, and DFE. With exceptional performance and signal integrity, these DSPs occupy a compact footprint (12mm x 13mm), ideal for next-gen module form-factors like QSFP-DD800 and OSFP800. Additionally, they are available as Known Good Die (KGD) for denser applications, such as OSFP-XD. About MaxLinear, Inc. MaxLinear, Inc. is a leading provider of radio frequency (RF), analog, digital, and mixed-signal integrated circuits for access and connectivity, wired and wireless infrastructure, and industrial and multimarket applications. MaxLinear is headquartered in Carlsbad, California. MaxLinear, the MaxLinear logo, any other MaxLinear trademarks are all property of MaxLinear, Inc. or one of MaxLinear's subsidiaries in the U.S.A. and other countries. All rights reserved.

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Smart Factory

PsiQuantum, Mitsubishi UFJ Financial Group and Mitsubishi Chemical Announce Partnership to Design Energy-Efficient Materials on PsiQuantum’s

PsiQuantum | January 30, 2024

PsiQuantum and Mitsubishi UFJ Financial Group announced that they are beginning work with Mitsubishi Chemical Group on a joint project to simulate excited states of photochromic molecules which have widespread industrial and residential potential applications such as the development of smart windows, energy-efficient data storage, solar energy storage and solar cells, and other photoswitching use cases. Qlimate, a PsiQuantum-led initiative that includes MUFG as a partner, focuses on using fault-tolerant quantum computing to crack the most challenging computational problems and accelerate the development of scalable breakthroughs across climate technologies, including more energy-efficient materials. Mitsubishi UFJ Financial Group (MUFG) is committed to supporting the world’s transition to a sustainable future, and to encourage industry access to the most promising breakthrough technologies. By pioneering PsiQuantum’s Qlimate solutions with industry leader Mitsubishi Chemical, MUFG is at the forefront of quantum computing for sustainability. This joint project will determine whether high-accuracy estimates of excited state properties are feasible on early-generation fault-tolerant quantum computers, specifically focusing on diarylethenes used for energy-efficient photoswitching applications. The project will allow Mitsubishi Chemical to gain early insights into how and when fault-tolerant quantum computing can be deployed in support of critical, scalable, sustainable materials. Because predicting the optical properties of materials requires complex analysis of excited states, standard algorithmic techniques for simulating these molecules (such as the Density Functional Theory, or DFT) often produce qualitatively incorrect results. The project will bring together Mitsubishi Chemical’s deep experience of computational chemistry and PsiQuantum’s leading expertise in fault-tolerant quantum computing to push the boundaries of approaching the complex physics in these systems and pave the way to developing new, more powerful energy-efficient photonic materials. Philipp Ernst, Head of Solutions at PsiQuantum, said: “PsiQuantum has dedicated teams who identify, describe and solve complex problem sets with best-in-class quantum algorithms. These are designed specifically to run on fault-tolerant quantum computers and will tackle previously-impossible computational challenges. This partnership will leverage our team’s unique know-how and Mitsubishi Chemical’s expertise in photochromic materials. We are grateful for MUFG’s visionary support in our mission to deploy high-impact quantum computing solutions to fight climate change.” Suguru Azegami, Managing Director, Sustainable Business Division, MUFG said: “We are excited to partner with PsiQuantum and Mitsubishi Chemical on our journey to explore possibilities of quantum computing technologies to solve the imminent global challenge. PsiQuantum’s vision to develop the first utility scale quantum computer before the end of the decade has inspired us, which led our initiative to participate in the Qlimate partnership as the first and sole member from Japan. Mitsubishi Chemical is leading efforts to use the cutting-edge technology to develop next generation materials and we are honored to support the company as its long term financial partner.” Qi Gao, Senior Chief Scientist, Mitsubishi Chemical said: “We are pleased to be part of the partnership and are grateful for MUFG’s support. Mitsubishi Chemical’s over 40 years background in computational chemistry and PsiQuantum’s domain specific knowledge for quantum control is a great fit with the collaboration effort of improving calculation accuracy on quantum device. We hope the partnership will accelerate the innovation of revolutionizing computational studies in chemistry and materials science.” About PsiQuantum PsiQuantum is a private company, founded in 2015 and headquartered in Palo Alto, California. The company’s only mission is to build and deploy the world’s first useful, large-scale quantum computer. Many teams around the world today have demonstrated prototype quantum computing systems, but it is widely accepted that much larger systems are necessary in order to unlock transformational applications across drug discovery, climate technologies, finance, transportation, security & defense and beyond. PsiQuantum’s photonic approach enables rapid scaling via direct leverage of high-volume semiconductor manufacturing and cryogenic infrastructure. The company is partnered with the SLAC National Accelerator Laboratory at Stanford University and Sci-Tech Daresbury in the United Kingdom. About Mitsubishi UFJ Financial Group, Inc. (MUFG) Mitsubishi UFJ Financial Group, Inc. (MUFG) is one of the world’s leading financial groups. Headquartered in Tokyo and with over 360 years of history, MUFG has a global network with approximately 2,000 locations in more than 50 countries. The Group has about 160,000 employees and offers services including commercial banking, trust banking, securities, credit cards, consumer finance, asset management, and leasing. The Group aims to “be the world’s most trusted financial group” through close collaboration among our operating companies and flexibly respond to all of the financial needs of our customers, serving society, and fostering shared and sustainable growth for a better world. MUFG’s shares trade on the Tokyo, Nagoya, and New York stock exchanges. About the Mitsubishi Chemical Group Corporation Mitsubishi Chemical Group Corporation (TSE: 4188) is a specialty materials group with an unwavering commitment to lead with innovative solutions to achieve KAITEKI, the well-being of people and the planet. We bring deep expertise and material science leadership in core market segments such as mobility, digital, medical and food. In this way, we enable industry transformation, technology breakthroughs, and longer, more fruitful lives for us all. Together, around 70,000 employees worldwide provide advanced chemistry-based solutions to deliver the core elements of our slogan — “Science. Value. Life.”

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Additive Manufacturing

Teledyne Relays Unveils Innovative Multi-Function Timer Series

Teledyne Relays, Inc. | January 29, 2024

Teledyne Relays, a leading provider of cutting-edge relay solutions, introduces its new Multi-Function Timer product series, showcasing the company's commitment to delivering advanced, reliable, and versatile solutions for the industrial automation sector. Teledyne Relays Multi-Function Timer MFT series is a state-of-the-art solution designed for a wide variety of applications that demand precise timing control. The user-friendly design features three potentiometers for easy selection of timing functions and ranges, while the LEDs provide at-a-glance feedback of timing and relay status. The MFT series also features 7 selectable timing functions for a wide variety of applications Timing ranges from 0.1 seconds up to 100 hours Compact 17.5mm housing preserves valuable panel space Supply Voltages: 24VDC & 24-240VAC OR 12-240VAC/DC 5A SPDT output relay Engineered with the needs of electrical engineers, panel builders, and automation engineers in mind, these timers find application in various industries, including but not limited to Industrial Automation Manufacturing Process Control Systems HVAC and Refrigeration Agriculture and Irrigation Power Distribution “With the new Multi-Function Timer series, Teledyne Relays continues to lead in providing reliable and versatile solutions for industrial automation, ensuring precise timing control,” said Michael Palakian, Vice President of Global Sales and Marketing at Teledyne Relays. The Multi-Function Timer series from Teledyne Relays ensures precise timing control, offering unparalleled reliability across diverse applications and is available for ordering from Teledyne Relays or an authorized distributor. About Teledyne Relays Teledyne Relays is a world leader in high-performance coaxial switches, electromechanical, and solid-state relays, offering a wide range of solutions for various applications in the aerospace and defense, telecommunications, test and measurement, and industrial markets. With over 60 years of experience, Teledyne Relay has established a reputation for quality, reliability, and customer service excellence. About Teledyne Defense Electronics Serving Defense, Space and Commercial sectors worldwide, Teledyne Defense Electronics offers a comprehensive portfolio of highly engineered solutions that meet your most demanding requirements in the harshest environments. Manufacturing both custom and off-the-shelf product offerings, our diverse product lines meet emerging needs for key applications for avionics, energetics, electronic warfare, missiles, radar, satcom, space and test and measurement.

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Manufacturing Technology

MaxLinear Launches Product Design Kit for Active Electrical Cables Using Keystone PAM4 DSP

MaxLinear | February 02, 2024

MaxLinear, Inc. a leading provider of high-speed interconnect ICs enabling data center, metro, and wireless transport networks, announced the availability of a comprehensive product design kit (PDK) to optimize performance and accelerate the time to market for high-speed Active Electrical Cables (AEC) using MaxLinear’s 5nm PAM4 DSP, Keystone. The PDK is a cost-cutting and time-saving tool for cable manufacturers who want to quickly integrate Keystone into their active electrical cables. MaxLinear’s Keystone PAM4 DSP offers a significant power advantage in AEC applications, which is increasingly becoming a critical factor for hyperscale data centers. The use of 5nm CMOS technology enables designers and manufacturers to build high-speed cables that meet the need for low power, highly integrated, high performance interconnect solutions that will drive the next generation of hyperscale cloud networks. Manufacturers taking advantage of MaxLinear’s PDK to optimize cable designs using Keystone PAM4 DSP will gain a distinct advantage over competitor solutions when trying to maximize reach and minimize power consumption. The PDK makes Keystone easy to integrate with strong applications support, multiple tools to optimize and monitor performance, and reference designs (SW and HW) to accelerate integration. Sophisticated software allows for quick design optimization for the lowest possible power consumption and maximizing cable reach. Cable designers can constantly monitor performance, route signals from any port to any port, and take advantage of hitless firmware upgrades. “MaxLinear is focused on providing not only industry-leading interconnect technologies but also a comprehensive suite of tools to support our manufacturing and design partners,” said Drew Guckenberger, Vice President of High Speed Interconnect at MaxLinear. “Our development kit for our Keystone products provides them with a path to take products to market more quickly and more cost-effectively.” Active electrical cables (AECs) are revolutionizing data center connections. Unlike passive cables, they actively boost signals, allowing for longer distances (up to 7 meters for 400G), higher bandwidth, and thinner, lighter cables. This makes them ideal for high-speed applications like top-of-rack connections (connecting switches to servers within the same rack); direct digital control (enabling flexible interconnectivity within racks and across rows); and breakout solutions (splitting high-speed connections into multiple lower-speed channels). The high-speed interconnect market – which includes active optical cables, active electrical cables, direct attach copper cables, and others – is expected to grow to $17.1B by 2028, up from $10.7B in 2021 according to a market forecast report from The Insight Partners. The Keystone Family The Keystone 5nm DSP family caters to 400G and 800G applications, featuring a groundbreaking 106.25Gbps host side electrical I/O, aligning with the line side interface rate. Available variants support single-mode optics (EML and SiPh), multimode optics and Active Electrical Cables (AECs), offering comprehensive solutions with companion TIAs. Host side interfaces cover ethernet rates of 25G, 50G, and 100G per lane over C2M, MR, and LR host channels. The line side interfaces, tailored for 100G/λ DR, FR, and LR applications, also support these rates. These devices boast extensive DSP functionality, encompassing line-side transmitter DPD, TX FIR, receiver FFE, and DFE. With exceptional performance and signal integrity, these DSPs occupy a compact footprint (12mm x 13mm), ideal for next-gen module form-factors like QSFP-DD800 and OSFP800. Additionally, they are available as Known Good Die (KGD) for denser applications, such as OSFP-XD. About MaxLinear, Inc. MaxLinear, Inc. is a leading provider of radio frequency (RF), analog, digital, and mixed-signal integrated circuits for access and connectivity, wired and wireless infrastructure, and industrial and multimarket applications. MaxLinear is headquartered in Carlsbad, California. MaxLinear, the MaxLinear logo, any other MaxLinear trademarks are all property of MaxLinear, Inc. or one of MaxLinear's subsidiaries in the U.S.A. and other countries. All rights reserved.

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Smart Factory

PsiQuantum, Mitsubishi UFJ Financial Group and Mitsubishi Chemical Announce Partnership to Design Energy-Efficient Materials on PsiQuantum’s

PsiQuantum | January 30, 2024

PsiQuantum and Mitsubishi UFJ Financial Group announced that they are beginning work with Mitsubishi Chemical Group on a joint project to simulate excited states of photochromic molecules which have widespread industrial and residential potential applications such as the development of smart windows, energy-efficient data storage, solar energy storage and solar cells, and other photoswitching use cases. Qlimate, a PsiQuantum-led initiative that includes MUFG as a partner, focuses on using fault-tolerant quantum computing to crack the most challenging computational problems and accelerate the development of scalable breakthroughs across climate technologies, including more energy-efficient materials. Mitsubishi UFJ Financial Group (MUFG) is committed to supporting the world’s transition to a sustainable future, and to encourage industry access to the most promising breakthrough technologies. By pioneering PsiQuantum’s Qlimate solutions with industry leader Mitsubishi Chemical, MUFG is at the forefront of quantum computing for sustainability. This joint project will determine whether high-accuracy estimates of excited state properties are feasible on early-generation fault-tolerant quantum computers, specifically focusing on diarylethenes used for energy-efficient photoswitching applications. The project will allow Mitsubishi Chemical to gain early insights into how and when fault-tolerant quantum computing can be deployed in support of critical, scalable, sustainable materials. Because predicting the optical properties of materials requires complex analysis of excited states, standard algorithmic techniques for simulating these molecules (such as the Density Functional Theory, or DFT) often produce qualitatively incorrect results. The project will bring together Mitsubishi Chemical’s deep experience of computational chemistry and PsiQuantum’s leading expertise in fault-tolerant quantum computing to push the boundaries of approaching the complex physics in these systems and pave the way to developing new, more powerful energy-efficient photonic materials. Philipp Ernst, Head of Solutions at PsiQuantum, said: “PsiQuantum has dedicated teams who identify, describe and solve complex problem sets with best-in-class quantum algorithms. These are designed specifically to run on fault-tolerant quantum computers and will tackle previously-impossible computational challenges. This partnership will leverage our team’s unique know-how and Mitsubishi Chemical’s expertise in photochromic materials. We are grateful for MUFG’s visionary support in our mission to deploy high-impact quantum computing solutions to fight climate change.” Suguru Azegami, Managing Director, Sustainable Business Division, MUFG said: “We are excited to partner with PsiQuantum and Mitsubishi Chemical on our journey to explore possibilities of quantum computing technologies to solve the imminent global challenge. PsiQuantum’s vision to develop the first utility scale quantum computer before the end of the decade has inspired us, which led our initiative to participate in the Qlimate partnership as the first and sole member from Japan. Mitsubishi Chemical is leading efforts to use the cutting-edge technology to develop next generation materials and we are honored to support the company as its long term financial partner.” Qi Gao, Senior Chief Scientist, Mitsubishi Chemical said: “We are pleased to be part of the partnership and are grateful for MUFG’s support. Mitsubishi Chemical’s over 40 years background in computational chemistry and PsiQuantum’s domain specific knowledge for quantum control is a great fit with the collaboration effort of improving calculation accuracy on quantum device. We hope the partnership will accelerate the innovation of revolutionizing computational studies in chemistry and materials science.” About PsiQuantum PsiQuantum is a private company, founded in 2015 and headquartered in Palo Alto, California. The company’s only mission is to build and deploy the world’s first useful, large-scale quantum computer. Many teams around the world today have demonstrated prototype quantum computing systems, but it is widely accepted that much larger systems are necessary in order to unlock transformational applications across drug discovery, climate technologies, finance, transportation, security & defense and beyond. PsiQuantum’s photonic approach enables rapid scaling via direct leverage of high-volume semiconductor manufacturing and cryogenic infrastructure. The company is partnered with the SLAC National Accelerator Laboratory at Stanford University and Sci-Tech Daresbury in the United Kingdom. About Mitsubishi UFJ Financial Group, Inc. (MUFG) Mitsubishi UFJ Financial Group, Inc. (MUFG) is one of the world’s leading financial groups. Headquartered in Tokyo and with over 360 years of history, MUFG has a global network with approximately 2,000 locations in more than 50 countries. The Group has about 160,000 employees and offers services including commercial banking, trust banking, securities, credit cards, consumer finance, asset management, and leasing. The Group aims to “be the world’s most trusted financial group” through close collaboration among our operating companies and flexibly respond to all of the financial needs of our customers, serving society, and fostering shared and sustainable growth for a better world. MUFG’s shares trade on the Tokyo, Nagoya, and New York stock exchanges. About the Mitsubishi Chemical Group Corporation Mitsubishi Chemical Group Corporation (TSE: 4188) is a specialty materials group with an unwavering commitment to lead with innovative solutions to achieve KAITEKI, the well-being of people and the planet. We bring deep expertise and material science leadership in core market segments such as mobility, digital, medical and food. In this way, we enable industry transformation, technology breakthroughs, and longer, more fruitful lives for us all. Together, around 70,000 employees worldwide provide advanced chemistry-based solutions to deliver the core elements of our slogan — “Science. Value. Life.”

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Additive Manufacturing

Teledyne Relays Unveils Innovative Multi-Function Timer Series

Teledyne Relays, Inc. | January 29, 2024

Teledyne Relays, a leading provider of cutting-edge relay solutions, introduces its new Multi-Function Timer product series, showcasing the company's commitment to delivering advanced, reliable, and versatile solutions for the industrial automation sector. Teledyne Relays Multi-Function Timer MFT series is a state-of-the-art solution designed for a wide variety of applications that demand precise timing control. The user-friendly design features three potentiometers for easy selection of timing functions and ranges, while the LEDs provide at-a-glance feedback of timing and relay status. The MFT series also features 7 selectable timing functions for a wide variety of applications Timing ranges from 0.1 seconds up to 100 hours Compact 17.5mm housing preserves valuable panel space Supply Voltages: 24VDC & 24-240VAC OR 12-240VAC/DC 5A SPDT output relay Engineered with the needs of electrical engineers, panel builders, and automation engineers in mind, these timers find application in various industries, including but not limited to Industrial Automation Manufacturing Process Control Systems HVAC and Refrigeration Agriculture and Irrigation Power Distribution “With the new Multi-Function Timer series, Teledyne Relays continues to lead in providing reliable and versatile solutions for industrial automation, ensuring precise timing control,” said Michael Palakian, Vice President of Global Sales and Marketing at Teledyne Relays. The Multi-Function Timer series from Teledyne Relays ensures precise timing control, offering unparalleled reliability across diverse applications and is available for ordering from Teledyne Relays or an authorized distributor. About Teledyne Relays Teledyne Relays is a world leader in high-performance coaxial switches, electromechanical, and solid-state relays, offering a wide range of solutions for various applications in the aerospace and defense, telecommunications, test and measurement, and industrial markets. With over 60 years of experience, Teledyne Relay has established a reputation for quality, reliability, and customer service excellence. About Teledyne Defense Electronics Serving Defense, Space and Commercial sectors worldwide, Teledyne Defense Electronics offers a comprehensive portfolio of highly engineered solutions that meet your most demanding requirements in the harshest environments. Manufacturing both custom and off-the-shelf product offerings, our diverse product lines meet emerging needs for key applications for avionics, energetics, electronic warfare, missiles, radar, satcom, space and test and measurement.

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