5 Ways Inbound Marketing Can Maximize your Business Growth in 2021

ANUSREE BHATTACHARYA | April 06, 2021 | 599 views
Inbound marketing has become a vital part of the manufacturing industry, especially after the pandemic. Marketers want to get more business, more high-quality leads, increase revenue, and expand it into new markets. A lot of opportunities are arising for manufacturers to embrace its effectiveness—especially online.

Unlike other industries, the manufacturing industry is not safe from the continual pendulum swing of updates, new platform creation, and changing buyer preferences. Manufacturing marketing has its own blend of deliverables and initiatives that can spell the success of your business.

Until now, you must have realized that your traditional marketing tactics are obsolete and would have planned to get the inbound marketing program off the ground.

Now what?

Here comes the critical part—understanding how to implement inbound marketing for your business to generate high revenue. With the help of these five steps, you can stay ahead of your competition.

Before you approach the steps, first you need to:

Identify your Customers’ Pain Points

Understanding what frustrates your buyers gives an insight into how to answer the queries they look for. To determine what queries your buyers may have, you can:
  • Interview your customers: Your customers are your leading source of information. Ask them what solutions they are searching for. What content did they read to solve their solutions? What information, insights, FAQs, or product details can help them? This way, create content that answers all of these questions.
  • Talk to your sales representative: Your sales team is on the front line with your buyers/customers. They very well know what content gaps can be filled. Identify the gaps and work accordingly.

These considerations will help you to stay updated in the competitive landscape of manufacturing marketing.

Now, start your inbound marketing program by following these steps.

Update Website

When planning inbound marketing, your website becomes the center of the universe. It’s where all your marketing efforts, like great content for your prospective buyers come in. After all, this is how you’re going to start ranking on search engines and driving in leads.

Before you get to this part, you’ll need to do a basic audit to ensure your website is in tandem with your targeted audiences’ expectations.

The website interface is the focal point that helps buyers to interact. This will help them to interact with your business. And if their experience is negative, they’ll probably never bother to read further. To avoid such circumstances, here are a few critical web design tips you should know and implement:

A Clean Look

Keep your website simple and embrace spaces to make it more appealing to the eyes. Too many visuals and color combinations will make it hard to find the information they’re searching for. Creating a simple yet appealing website neither costs your pockets nor makes it hard for your audiences to contact you.

Mobile-friendly Design

Tablets and smartphones have overtaken desktop computers. So, creating a mobile-friendly design will ensure your website looks impressive on any screen size. Your audience does not feel lost, and it helps to scroll information from your website.

Move from HTTP to HTTPS

With massive data breaches becoming common in the internet world, your audience will be more concerned with security and privacy than ever. Converting your website from HTTP to HTTPS will protect their information. Also, it will help you get ranked on the Google search engine.

Create Informative Content

Content is the backbone of inbound marketing efforts. It’s how you can build a strong audience base for your business and convert them into leads.

To market your business effectively, you need to provide informative yet relevant content at every stage. Think of creating a blog to inform rather than a sales tool. With this notion, your content will rank and stay on top of the mind throughout your customers’ buyer journey. This means your industry-related content has to be interesting and attract visitors to become your leads.

To understand how your content needs to work, list these funnels of content ideas and try implementing them.

Content Ideas: Top Funnel

Include content in these ways:
  • Blogs
  • eBooks
  • Industry research
  • Social media posts
  • Videos on factory products tour


Content Ideas: Middle Funnel

While the top of the content funnel is the widest, the middle of the funnel is often the deepest. It includes content type such as:
  • Comparison guides
  • Case studies
  • ‘How to’ guides


Content Ideas: Bottom Funnel

The bottom funnel creates chances to close the deal and convert visitors/buyers into leads. This includes content ideas such as:
  • Brochures
  • Product reviews
  • Call to action

So, in the marketing competition landscape, many manufacturers are busy updating their inbound marketing strategies like you. Many others have overhauled their business. While you have a lot on your end, inspire yourself to create that excellent piece of content now!


Invest in Marketing Technologies and Automation

One way to grow your business through inbound marketing is automating your marketing efforts. This way, you can devote more time focusing on the bigger picture. There are tons of tools online to help organize strategies, create content, schedule emails, campaigns and publish to your website. Use them!

Marketing technology usage can help your business to operate faster and more accurately. Here are some automation tools to use:
  • G Suite: Google’s products are becoming just ubiquitous with a bonus—everything is in the cloud today. You can find your work easily and access it from any device. Also, manage all marketing efforts from one place and collaborate globally in no time with clients.
  • Sales and Marketing CRM: Customer Relationship Management (CRM) software, like HubSpot CRM, gives you a quick view of your marketing funnel and sales channel. Not only does it enable transparency all across, but it gives you hours back in the day by starting different events and marketing flows automatically.
  • Email Marketing: Emails are the most effective marketing channels in terms of ROI. Email usage endures growing around 4% year-over-year. And has no signs of slowing down anytime soon. In this case, many emailing tools are available. Like HubSpot is well known for its CRM and inbound marketing software. It boasts exceptional deliverability for emails. With about 2,000 email sends/month, contact lists, a drag-and-drop email builder, and ready-made templates, you can start right away.

These are some examples to decide what's best for your industrial inbound marketing efforts. Get started today!


Keep Tracking your Marketing Efforts

You’re spending your time, energy, efforts, and resources on marketing to grow your business. So, it’s essential to track your marketing initiatives and see if it’s functioning as expected or not.

Here are some crucial aspects with which you can keep track of your marketing program:
  • Get an ROI measuring tool:For measurable goals, you’ll want to select KPIs to measure ROI. Some common ones include the cost per sale, per lead, overall marketing program, and overall customer relationship length. You can also set points for channel performance with campaign-specific KPIs, including email open rate or social media impressions.
  • Google Analytics:This is a free tool. It will help monitor your website's health by tracking site metrics such as page views, visits, and clicks. With this, you can easily set up customized reports to monitor specific metrics of interest for your campaigns.
  • Lastly, get a lead generation tool that tracks who is in-market for your services. How they’re interacting with your online presence and where they are in their solution journey.


Inbound Marketing Case Study: Get Inspired!

If you ask your competitors what their main goals are for their company, the answer would most likely be related to increasing sales and leads. Even if they mentioned other purposes, such as improving website performance and SEO or redesigning a website, the main objective would be to get more traffic. And it will lead to more sales.

For Corrugated Metals, Inc., these were the goals. This manufacturing company deals in roll formation. It manufactures products for the equipment, construction, transportation, and defense industries.

The company used inbound marketing strategies during the pandemic and found success with it, resulting in:
  • Increased quality leads
  • Increased sales revenue
  • More opportunities from the manufacturing industry for long term sales potential
  • Redesigned their website to bring design and UX (user experience) up to date and increase engagement
  • Maintained and increased SEO

Through the implementation of inbound marketing, the company saw a 198% hike in website traffic and an implausible 285% increase in leads. But that wasn’t all. The quality of leads radically improved by 321%.

Since they were able to identify and target long-term sales prospects through persona-based targeting and lead nurturing, they lined up a potential million dollar per year customer. This created a possibility of 20 years of recurring sales.
 


Let’s Recap

In a nutshell, using these inbound marketing tactics can bring high revenues to your business.

To recap:

1) PLAN! Do as much research as you can. Know your industrial customers. Find what’s trending. Analyze what worked, what didn't work, and why. And start with these ways to boost marketing for your business.

2) CREATE! Use the information as the backbone to create a stellar inbound marketing plan. Be patient, and do one project at a time.

3) OPTIMIZE! There are ways to improve. And if you’re testing correctly — no industrial marketing strategy will ever fail.

In a recent 2020 Thomas Industrial Survey, there has been a 12% surge in website usage by manufacturers using inbound marketing campaigns to connect with more buyers and customers since the outbreak of COVID-19. Therefore, adjusting your manufacturing inbound marketing strategies today will perhaps help you win more business down the road.


Frequently Asked Questions


What manufacturers should follow to do inbound marketing?

Manufacturers implementing inbound marketing should follow some crucial aspects before they start. These attract customers—don’t interrupt them, measure all activities, nurture leads, do SEO and social media activities precisely.


What are the four stages manufacturing marketers should know about inbound marketing?

There are a lot of relatable things to do inbound marketing. But along the top four things, manufacturers must know to drive business growth are attract, convert, sell and create leads.


Does inbound marketing for manufacturing works?

Absolutely. Inbound marketing for manufacturers has been fruitful. If you are willing to include it in your business, you will reap its benefits and see your business growing with time. Creating a proper strategy is foremost.

Spotlight

Donaldson Company, Inc

Born out of the creation of a simple air filter for a farm tractor 100 years ago, Donaldson today is one of the world’s largest filtration manufacturers, providing innovative filtration systems for a wide variety of products ranging from heavy-duty trucks to computer hard drives and automotive sensors. Our emphasis on invention and innovation has earned us a reputation for quality and technical excellence, with over 1,800 U.S. and international patents.

OTHER ARTICLES

Technologies to Adopt Now to Enable the Smart Warehouse Concept

Article | December 8, 2021

Why should warehouses be left behind as everything gets smarter in the manufacturing world? The future warehouse will be smarter and more innovative to speed up supply chain management procedures and assist businesses in intelligently segregating their raw materials and manufactured goods. So, what does it mean to have "a smart warehouse"? A smart warehouse is a big infrastructure that stores raw materials and manufactured goods and employs machines and computers to handle routine warehouse tasks that humans previously performed. Smart warehouses are inspired by smart factories and operate in a data-driven environment. It is the ability of the system in the warehouse to make it more efficient and productive by utilizing networked, automated technology. “I advocate business leaders get to know more about what AI can do and then leverage AI in proofs of concept.” – Michael Walton, Director, Industry Executive (Manufacturing) at Microsoft According to EASYECOM, nine out of ten businesses intend to include commercial service robots into their operations in some form. By 2025, it is projected that there will be roughly 23,000 robotic warehouses in the United States alone, up from only 2,500 in 2018. Furthermore, the global smart warehousing market is expected to grow at a CAGR of 11.5 percent from USD 14.8 billion in 2021 to USD 25.4 billion in 2026, according to GlobeNewswire. As can be seen, the current warehouse automation trends are scaling up the worldwide market for smart warehouses, and the value of the smart warehouse business has a long way to go in the future. So, what are the technologies that are changing traditional warehouses into intelligent warehouses? Continue reading this article to get a better understanding of this. Top 5 Warehouse Technologies to Take On Numerous manufacturing and non-manufacturing organizations, including IKEA, NIKE, and WALMART, utilize smart warehouses to streamline their overall operations. The technologies listed below assist many of them in implementing the modern warehousing idea. A Warehouse Management System Warehouse Management Systems, or WMSs, are comprehensive software systems that consolidate all of your critical data onto a single platform that can be easily accessed by team members and selected supply chain partners. This data compartmentalization allows for lightning-fast reporting, which allows for super-efficient planning, even for unexpected events. Overall, the use of warehouse management systems complements the use of other automated aspects perfectly. Automated Picking Tools The days of error-prone picking are long gone; now, when picking automation elements are integrated into the flow, warehouses can profit from near-perfect picking rates. In addition, picking procedures can be aided by various techniques, including voice-automated order picking, pick-to-light, and robotic order picking. These technologies also use cutting-edge barcoding choices that easily interface with your selected management software to provide the quickest and most accurate automated reporting experiences. Automated Guided Vehicles (AGVs) AGVs, or automatic guided vehicles, are the best approach to speeding up storage and retrieval processes. AGVs are becoming more robust as technology advances, but older models have proven safer and more cost-effective than manual labor. Their functions include pallet, rack, and other container storage and controlling and automating the entire receiving process. Platforms for Automated Inventory Control Automated inventory control platforms, when combined with a few other technological cornerstones, such as asset and inventory tags, may eliminate labor, guesswork, and unnecessary time from traditional inventory control. In addition, there are several advantages to using these platforms, including their ability to automatically count inventories and synthesize data for real-time reporting that can be viewed remotely. IoT Implementation The Internet of Things (IoT) is used by some of the world's most efficient smart warehouses, such as Amazon, as an entire concept rather than a specific technology. All of your automated and manual operations may be optimized when IoT is used to control all of your moving parts, both automated and manual. This innovative technology helps optimize a warehouse's inventory control systems, workforce planning, and, of course, the overall customer experience. While implementing technology improves the notion of a smart warehouse, it isn't always possible for every warehouse to do so instantly, especially since implementing technology takes significant financial and infrastructure changes. That's why warehouses are adopting the concept of collaborative robots (cobots). These are the autonomous elements that work with existing human workers. Cobots allow warehouses to preserve many of their existing procedures and infrastructure while gaining the benefits of fully autonomous elements. Amazon's Smart Warehouses Integrates Humans and Robots Amazon acquired Kiva Systems for $775 million in 2012, highlighting its interest in warehouse robotics. Kiva Systems was the sole known producer of warehouse robots, serving many different logistics organizations. Amazon bought Kiva Systems' machines, constructed and used them all. Amazon Robotics is a new business unit that the company has developed. Amazon recently established a semi-automated warehouse with human workers and robots. As a result, simple chores like moving parcels and scanning barcodes are automated. However, organizing goods and carrying complex objects (like bottles) is still part of human work. Amazon's automated warehouse employs over 400 robots and hundreds of human employees. Amazon's rise in two crucial areas – online shopping and logistics – has been accelerated by warehouse robots. Final Words Modern warehousing is a new trend in the manufacturing industry that automates numerous procedures required for keeping manufacturing materials and products organized. Technology trends in warehousing are making manufacturers' jobs easier and promoting the future warehouse model in 2022. Implement the cutting-edge technology outlined above to stay current with warehousing trends and boost productivity, efficiency, accuracy, and flexibility for your personnel and their operations. FAQ What are the key benefits of a smart warehouse? A smart warehouse improves the warehouse's productivity, efficiency, and accuracy. It also allows personnel and procedures to be flexible. What exactly is WMS? A warehouse management system (WMS) is a software solution that handles the supply chain from the distribution center to the retail shelf. What is COBOT? Cobots are designed to work with people rather than replace them. Cobots are also known as people-focused robots. They can help humans simplify and improve their work. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the key benefits of a smart warehouse?", "acceptedAnswer": { "@type": "Answer", "text": "A smart warehouse improves the warehouse's productivity, efficiency, and accuracy. It also allows personnel and procedures to be flexible." } },{ "@type": "Question", "name": "What exactly is WMS?", "acceptedAnswer": { "@type": "Answer", "text": "A warehouse management system (WMS) is a software solution that handles the supply chain from the distribution center to the retail shelf." } },{ "@type": "Question", "name": "What is COBOT?", "acceptedAnswer": { "@type": "Answer", "text": "Cobots are designed to work with people rather than replace them. Cobots are also known as people-focused robots. They can help humans simplify and improve their work." } }] }

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How to Boost Your Manufacturing Sales: 5 Ideas to Consider by C-level Execs

Article | April 29, 2022

Manufacturing sales occur when a manufacturer sells their finished goods, which are produced from raw materials or components. At the very least, that was an apt definition before industry 4.0, digitization, and consumerization. Manufacturing sales nowadays must accomplish a great deal more. Smart manufacturing technologies accelerate innovation across all verticals, and manufacturers are making every effort to meet B2C expectations. In this article, we'll look at five great ways to enhance manufacturing sales, so that manufacturers may get back on track with stalled sales deals. 5 Tips to Boost Your Manufacturing Sales Develop an ‘inbound' Sales Mindset Most salespeople have a reputation for being pushy. How frequently have you felt compelled to acquire something that wasn't appealing to you? If you answered yes, you've probably dealt with an outbound salesperson who was pushy, interruptive, and purely focused on selling. This happens when a manufacturer suffers from 'product-focused selling syndrome.' In this case, the salesman places a stronger emphasis on the products than on the customer. Additionally, you risk showing the wrong product to the customer without knowing anything about the buyer. If you do so, you are following an outdated method that needs to be replaced. Here comes the truly unique concept of inbound manufacturing marketing. Inbound marketing outperforms outbound sales methods in terms of lead generation and has the potential to generate more productive leads. Select a Customer Relationship Management Solution Spreadsheets are backdated, and the world has gone digital. It would be best you adapt as time changes. It is possible to understand one's business requirements and choose the best CRM system that will help streamline processes and deliver results faster. Regardless of your business size, the ideal CRM software may help you maintain a competitive edge by helping you to: Track all customer interactions Maintain control over sales and marketing activities Ensure that existing clients have a positive experience Increase product and service sales Streamline communication between the sales and marketing departments Acquire and retain new customers Align Your Sales and Marketing Teams According to a Forrester study, 43% of CEOs said that misalignment cost them revenue. To increase sales, your marketing and sales teams must work in unison and collaboratively. Spend time developing interactions between these teams; it will ensure that your marketing team's efforts are actually assisting your sales team in closing business. Additionally, ensure that face-to-face time between teams is facilitated, and consider adding solutions that will assist your workers in working together and communicating more effectively. The purpose of integrating your marketing and sales teams is to foster complete transparency and a shared knowledge of their respective goals and objectives. One team cannot function effectively without the other, and keeping this in mind would help everyone to grow the business. Boost Your PR with Social Media Manufacturers should invest in PR to build brand awareness and communicate stories. Social media can help broaden your PR reach. It's best to post press releases on your company's website and then share them on Twitter and Facebook. This will help your SEO and encourage others to share your material. Make sure your website page has a “share this” option for easy syndication. Also, many manufacturing companies are not utilizing their company websites to their full potential. Using websites has a competitive advantage as it helps to enhance consumer loyalty and sales. Make an Online Interactive Product Catalog Having a PDF download of your product catalog is insufficient in today's digital age. Businesses want a catalog of products that customers can search for, explore, and analyze online. Products should not be merely posted on a page, but should be integrated into a true product database, allowing for the electronic distribution of particular product listings to prospective buyers via a link or social media. This shortens the sales cycle and provides better support for your sales team as they present products. Demonstrations of products via video would be an extra bonus for any business transaction. Final Word Manufacturing sales are influenced and shaped by market conditions, industry-specific variables, manufacturing type, and distribution mix. Manufacturers may respond to these problems and develop agile and sustainable sales strategies for the future by leveraging digital sales solutions and industry 4.0 technologies. Manufacturers can retain margins, increase customer happiness, and most crucially, grow revenue through digital manufacturing sales. A customer-centric approach prepares producers for the future of a commercialized B2B market. FAQ What are manufacturing sales? Manufacturing sales are intended to provide raw materials that can be turned into finished products to meet market demand. What are direct sales? Direct sales do not involve any intermediaries. Manufacturers or producers sell directly to B2B customers. It's a good cost-cutting strategy because the producer retains complete control over marketing, sales, and shipping. What are indirect sales? Indirect sales allow manufacturers to quickly expand their sales networks, increase brand recognition, outsource sales operations costs, and reach new consumer groups or market sectors.

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Did You Check These Real-life Lean Manufacturing Examples?

Article | March 29, 2022

The lean manufacturing process is the most time-tested, dependable, and proven method of manufacturing. It has helped numerous notable firms worldwide to reduce production waste and optimize their overall manufacturing operations. Many lean tools, such as 5S lean manufacturing, JIT, and Kanban, have helped manufacturers be more productive and efficient than ever before. “Lean is a way of thinking, not a list of things to do.” – Shigeo Shingo, a Japanese Industrial Engineer In 2014, 29% of manufacturers had implemented lean manufacturing or intended to do so. (Source: MAXIML) This article highlights lean manufacturing principles and the most commonly used lean tools. We will also look into the three lean manufacturing examples that will help us understand how lean manufacturing techniques may help manufacturing organizations become more successful. Lean Manufacturing Principles Value Value is always determined in terms of the customer's requirements for a particular product. For instance, what is the manufacturing and delivery schedule? What is the cost? What more critical requirements or expectations must be met? This information is vital when it comes to defining value. Value Stream The next step after value is to map the "value stream," or all the steps and processes involved in creating a given product, from raw materials to delivery to the client. Value-stream mapping outlines all the steps that move a product or service through a process. Processes might be in design or customer service. The objective is to "map" the movement of material or product through the process on one sheet. The purpose is to identify and eliminate unwanted steps. Some call it process re-engineering. This practice also helps to understand the entire business function. Flow After removing waste from the value stream, the next step is to ensure there are no interruptions, delays, or bottlenecks. "Sequence the value-creating steps closely so the product or service flows smoothly toward the customer," LEI suggests. This may require breaking down silo thinking and becoming cross-functional across all departments, which can be difficult for lean projects to accomplish. However, studies indicate that this can significantly improve efficiency and productivity, often by up to 50%. Pull With better flow, the time it takes to get a product to market (or to the customer) can be greatly reduced. As a result, "just in time" manufacturing or delivery becomes simpler. This means that the consumer has the ability to "pull" the product from you at any time (often in weeks instead of months). As a result, the manufacturer or provider and the client save money by not having to build things or store resources in advance. Perfection Developing lean thinking and process optimization part of your organizational culture is the most crucial step. Remember that lean is not a static system that takes continual effort and care to perfect. Lean should be implemented by all employees. Experts claim a process is not fully lean until it has been value-stream mapped a dozen times. The Most Used Lean Manufacturing Tools Lean manufacturing employs a variety of lean tools to optimize output and efficiency by making the most use of available resources. Lean manufacturing seeks to improve processes by demanding less work, time, and resources. Specific lean tools may be more suited to one type of business than another. On the other hand, 5S lean manufacturing, Kaizen, Kanban, Value Stream Mapping, and Focus PDCA are among the most useful lean tools. Three Examples of Lean Manufacturing Toyota Toyota was the first big company to adopt the lean manufacturing process. They have mastered lean manufacturing techniques to minimize defective products that do not meet client expectations. Toyota achieves this goal through two key methods. The first is Jidoka, which means "mechanization with human assistance." While some portions of the operation are automated, humans regularly examine the product's quality. There are extra programs in the system that can shut down the machines if there is a problem. The second method is called the JIT model. Individual cars can be made as per order using JIT inside the Toyota Production System, but each component must fit precisely the first time due to a lack of alternatives. Therefore, pre-existing production issues cannot be overlooked and resolved quickly. Intel Computer chip maker Intel implemented lean manufacturing techniques to produce better products with zero defects. This approach has helped to minimize the manufacturing time from three months to ten days. Intel eventually learned that manufacturing low-quality things would not enhance earnings or customer satisfaction. Instead, both parties gain from quality control and waste reduction methods. This is especially true in the electronics business, where products are constantly updated. John Deere John Deere has implemented a lean manufacturing process. Many of their quality control techniques are completely automated, allowing for faster inspection of more parts. This means more products flow out of the door each day, and the consumer gets a better deal. These controls also monitor how each part of their products is made, so they don't overproduce and waste valuable resources. Final Word Being successful with lean manufacturing techniques is a notable achievement for any organization because it involves eliminating redundant efforts, finances, and processes that have hindered your business's growth for an extended period. Recognize your business requirements and select the appropriate lean tool. Ultimately, lean is not just a method; it is an attitude that every manufacturing organization must adopt. FAQ What is the objective of lean manufacturing? Lean manufacturing aims to improve product quality, cut down on waste, speed up production, and save money. What are the drawbacks to lean production? Using lean techniques reduces the error margin. Late supply deliveries can lead to shortages of raw materials and delayed deliveries. This flaw can damage client relationships, drive customers to competitors, and cost you money. Is lean still applicable today? Lean manufacturing is relevant now and will be for years to come. So, this might be an exciting opportunity for lean manufacturing to evolve in a new space with new resources.

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Cobots: Paving the Way for Advanced Manufacturing

Article | June 8, 2022

The International Federation of Robotics predicts that cobot sales will reach $1.94 billion per year in 2028, which is 15.7% of the total market for robots. Collaborative robots, popularly known as cobots, have been one of the most impressive sectors of the robotics industry in terms of market growth. Cobots are designed to work alongside as well as near humans, unlike other robots operating in 4-D environments that require separation from humans to operate securely. In manufacturing, the use of cobots is on the rise because they make workers and businesses safer and more productive. The Rise to Prominence: When compared to their human coworkers, these computers may be "taught" to execute repeated jobs and are significantly less prone to making mistakes. Cobots are also relatively simple to operate with minimal training and can usually be set up in a short time span. Cobots also appeal to manufacturers because they are smaller and can move around more easily than traditional industrial robots. A wide range of cobot types may be wheeled from one industrial station to another swiftly and easily. They are, in most cases, software-flexible, allowing them to be reprogrammed to perform multiple jobs rather than just one. Cobots are also appealing because their naturally safe design eliminates the need for often costly safety attachments, saving both money and factory floor space. With such benefits, as well as manufacturing's preference for flexibility considering high variability, low volume, and short product life, it's easy to see why cobots are so valuable. Early Adopters of Cobots: The automobile sector was one of the first to use cobots. University research programs and the General Motors (GM) Robotics Center produced the first cobots in the mid-1990s. These robots were later used by BMW and Volkswagen in 2013. BMW's cobot worked with humans during the door construction process. Volkswagen used cobot to install glow plugs into cylinder heads. Both companies wanted to reduce the physical strain of their workers by having robots perform repetitive and unergonomic tasks. The use of cobots is no longer restricted to the automobile industry. It has diversified into various other processes and industries. Good News for Every Industry: Cobots can be utilized to bring industrial automation to a variety of corporate processes. Each machine can be used for a variety of activities, from fine detail work to palletizing, but some versions are better suited to specific tasks. A business that wants to automate non-load-bearing operations may benefit from a tabletop model like the UR3e, but a larger cobot arm will be able to pull its weight with heavier jobs. One of the most valuable qualities of cobots for a small firm is their versatility. They can be reprogrammed in a short time to address gaps that arise in nearly any aspect of the business, from palletizing to the production line. The adaptability of cobots is due to one key component: their end effectors. End effectors, also known as end of arm tooling (EOAT), are an important part of every cobot. They attach to the robotic arm's end and enable it to do specialized activities ranging from tedious tasks like selecting and packing to technical jobs like welding and sanding. Depending on a company's needs, a single cobot could accomplish up to a dozen jobs in a working week. Final Thoughts: Following the industry's initial skepticism of this new technology, cobots acquired remarkable traction in entering production lines. The advancement was spurred in part by the buzz around cobots, but it is obvious that the ease of use and versatility of cobots made robotization accessible to small and medium-sized firms. Because cobot development has made a big step forward, one can surmise that it will be used in almost every part of manufacturing in the future.

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Spotlight

Donaldson Company, Inc

Born out of the creation of a simple air filter for a farm tractor 100 years ago, Donaldson today is one of the world’s largest filtration manufacturers, providing innovative filtration systems for a wide variety of products ranging from heavy-duty trucks to computer hard drives and automotive sensors. Our emphasis on invention and innovation has earned us a reputation for quality and technical excellence, with over 1,800 U.S. and international patents.

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HWAFUNE Breaks Through Textile Difficulties with Porlite by Creating New Trends in Functional Fabrics

HWAFUNE | June 28, 2022

When mentioning Taiwan's traditional manufacturing, what pops into your head may be the textile industry. As a global hub for textile manufacturing, Taiwan has undergone significant changes over the past 30 years. Two of the most important changes are the relocation of industries to China and the government's New Southbound Policy. While Taiwanese textile manufacturers' decision to relocate is mainly driven by the need to reduce costs using cheap overseas labor, the rising labor costs in Southeast Asia have forced the manufacturers to constantly move their production to other regions, turning them into textile industry nomads. Despite these two relocation trends, HWAFUNE Textile which specializes in manufacturing functional fabrics has insisted on keeping production in Taiwan to provide reliable, high-quality products for esteemed customers. Instead of blindly pursing low costs and low prices through contract manufacturing and ending up in the red ocean, HWAFUNE Textile has strengthened the foothold of the Taiwanese textile industry in the global luxury market. One of the hot topics in the functional apparel market in recent years is the European Union's ban on fabrics containing PTFE. Currently, membranes made of PU, TPU, and PTFE account for the majority of functional apparels. With superior moisture permeability and breathability, PTFE has been adopted more widely than the other two materials. However, when heated to high temperatures during the manufacturing process, PTFE will generate PFOA which is classified as a possible human carcinogen. In addition, greenhouse gas is produced when fabrics containing this material are incinerated. Even if the fabrics are buried in landfills, PFOA will not decompose and will be washed into the ocean by rain. It then gets into the atmosphere via evaporation and is transported to everywhere by airflow or rain. PFOA has even been found in polar bears' livers. Considering the potential impact of the EU's ban on the clothing market and consumers' fear of toxic substances, upmarket brands have been looking for alternative functional fabrics. Therefore, HWAFUNE has joined hands with Phoenix Innovative Materials to develop the functional fabric brand Porlite, which has rapidly won the heart of high-end functional apparel brands. "In Light of Future Trends, HWAFUNE Develops Porlite Fabrics with Phoenix Innovative Materialsto take interest in PP membranes five years ago. Although HWAFUNE has the ability to mass produce fabrics featuring PTFE, PU, and TPU membranes, he believes PP membranes will become a trend in the functional apparel industry since the lifecycle of the material, from the production of the membrane and the manufacturing of the fabrics to the disposal of the clothing, is more in line with increased environmental awareness, I can guarantee that Porlite is capable of replacing existing functional fabrics and can fully address high-end brands' product development requirements" -Jackson Chang,ChairmanHWAFUNE. Turning the ambitious vision into reality is not easy. In the past three years, these two companies worked closely on the manufacturing, testing, and modification of the membrane. Besides functionality, HWAFUNE also considered the needs of consumers during testing, such as waterproof, moisture permeability, and even the appearances of the fabrics after washing. The reason that Chairman Chang is so committed is because he has put himself in consumers' shoes in the first place. He thinks environmental protection, safety, non-toxicity, and practicability should be combined perfectly. Product developers should not need to choose between them, nor should they force consumers to compromise on environmental protection, price, or quality. Dr. Chang, who is responsible for technology development at Phoenix Innovative Materials, explains the three major advantages of Porlite which is produced through non-toxic manufacturing processes in Taiwan. Firstly, there are 10 billion pores arranged in an orderly manner on the membrane. As the pores are smaller than water molecules and bigger than air molecules, the fabric can resist water penetration, even under pressure, while maintaining breathability. Moreover, since most outdoor exercises are relatively intense and will create a lot of sweat during the process, Porlite can also transport moisture from the clothing to the atmosphere by diffusion through the membrane, thus providing moisture permeability and breathability that no other functional apparel on market can achieve. Porlite Captures Top Brands' Heart with Non-Toxic Manufacturing, Sustainability, Fastness to Washing, and Moisture Permeability In line with the HWAFUNE's commitment to sustainability, the Durable Water Repellent (DWR) for Porlite can endure at least 30 laundering cycles and rain-resistant for period of time, thus providing a longer life span. Manufacturing in Taiwan is one of the main reasons that Porlite has won favor with Europe-based tier-one sportswear brands. The high quality enables Porlite to stand out from other competitors and meet customers' needs for upscale and reliable products. Both the PP membrane developed by Phoenix Innovative Materials and the Porlite fabric created by HWAFUNE are manufactured in Taiwan. Thanks to their insistence on domestic production, the companies have established a high-tech brand image for Taiwanese textile companies widely recognized by overseas esteemed customers. These are valuable experiences for both Phoenix Innovative Materials and HWAFUNE. Instead of pursuing short-term profits through contract manufacturing services, Chairman Chang and Dr. Chang spent five years developing the Porlite fabric whose overwhelming advantages for environmental protection and functionality have spoken for itself. The goal is to establish bio-based manufacturing processes by using natural materials such as weeds as raw materials and to provide biodegradable products in 10 years.

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MANUFACTURING TECHNOLOGY

Time Manufacturing Company Acquires France Elévateur

France Elévateur | June 28, 2022

H.I.G. Capital ("H.I.G."), a leading global alternative investment firm with over $49 billion of equity capital under management, is pleased to announce that its portfolio company, Time Manufacturing Holdings, LLC (“Time Manufacturing” or the “Company”), a leading, global provider of vehicle-mounted aerial lifts, has acquired France Elévateur (“FE Group”). The pairing of the two companies, who share a mutual dedication to quality and safety, strengthens the combined platform’s global manufacturing capabilities while enhancing value to customers through a broader portfolio of complementary products and services. Founded in 1984 and headquartered in Flavigny, France, France Elévateur is a leading manufacturer of vehicle-mounted aerial platforms for customers in various trades including public lighting, electric utility, roofing, telecommunications, rail networks, and other fields requiring access solutions. Through its two manufacturing sites in France and Spain and its footprint of 15 service facilities, France Elévateur provides quality machinery and comprehensive after-market services across Europe. “The France Elévateur acquisition represents a meaningful step forward in our global growth plan by adding more than 450 experienced professionals, a world-class regional product line, and over a dozen facilities across France, Belgium, and Spain. Leveraging our existing reach in Austria, Denmark, France, Germany, Italy, Sweden, and Switzerland, The FE Group improves our reach in the important national markets of Belgium, Netherlands, Luxembourg, Ireland, Eastern France and Spain.” -Curt Howell, Chief Executive Officer of Time Manufacturing Company. “Together, Time Manufacturing and France Elévateur can leverage their combined portfolio of vehicle-mounted access products to bring additional solutions to all customers.” -Charles Goffin, Chief Executive Officer of France Elévateur. France Elévateur is a highly complementary addition that brings further diversification to Time Manufacturing’s suite of aerial lifts, and strengthens the Company’s global leadership position, said Tenno Tsai, Head of North American Industrials at H.I.G. Klaas Reineke, Managing Director at H.I.G., added, We are thrilled to continue supporting management and the Company in their efforts to enhance our European operations, particularly in the utility and telecommunications end markets. About Time Manufacturing Company- Time Manufacturing Company is a global manufacturer of bucket trucks, digger derricks, cable placers, truck bodies, buckets, and other specialty equipment for electric utility, telecommunications infrastructure, bridge inspection, tree care, and other fleet-supported industries. Selling via the Versalift, BrandFX, Aspen Aerials, Ruthmann, Steiger, Ecoline and Bluelift brands, the Company employs more than 2,000 associates worldwide. For more information, visit https://timemfg.com. About France Elévateur- France Elévateur is a leading manufacturer of vehicle-mounted aerial platforms for customers in various trades including public lighting, electric utility lines, roofing, telecommunications networks, rail networks, equipment rental, and other fields requiring access solutions. Through its two manufacturing sites in France and Spain and its footprint of 15 service facilities, France Elévateur provides quality machinery and after-sales services across Europe. For more information, visit https://france-elevateur.fr. About H.I.G. Capital- H.I.G. is a leading global alternative assets investment firm with over $49 billion of equity capital under management.* Based in Miami, and with offices in New York, Boston, Chicago, Dallas, Los Angeles, San Francisco, and Atlanta in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Milan, Paris, Bogotá, Rio de Janeiro and São Paulo, H.I.G. specializes in providing both debt and equity capital to small and mid-sized companies, utilizing a flexible and operationally focused/ value-added approach: H.I.G.’s equity funds invest in management buyouts, recapitalizations and corporate carve-outs of both profitable as well as underperforming manufacturing and service businesses. H.I.G.’s debt funds invest in senior, unitranche and junior debt financing to companies across the size spectrum, both on a primary (direct origination) basis, as well as in the secondary markets. H.I.G. is also a leading CLO manager, through its WhiteHorse family of vehicles, and manages a publicly traded BDC, WhiteHorse Finance. H.I.G.’s real estate funds invest in value-added properties, which can benefit from improved asset management practices. H.I.G. Infrastructure focuses on making value-add and core plus investments in the infrastructure sector. Since its founding in 1993, H.I.G. has invested in and managed more than 300 companies worldwide. The firm's current portfolio includes more than 100 companies with combined sales in excess of $30 billion.

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MANUFACTURING TECHNOLOGY

Akoustis Signs New DARPA Contract to Advance XBAW Technology

Akoustis Technologies | June 27, 2022

Akoustis Technologies, Inc. (NASDAQ: AKTS) (“Akoustis” or the “Company”), an integrated device manufacturer (IDM) of patented bulk acoustic wave (BAW) high-band RF filters for mobile and other wireless applications, announced today that it has entered into a new multi-year, multi-million dollar contract from the Defense Advanced Research Projects Agency (DARPA) to pursue new materials and device manufacturing methods. As a result of the expected advances, the program could extend the Company’s patented and proprietary XBAW® technology to 18 GHz, opening up significant new commercial and defense applications to Akoustis. Traditional scaling of BAW resonators to X and Ku bands typically results in unacceptably low Q (quality) factors, degraded electromechanical coupling and much lower power capability driven by leaked energy from much smaller resonators. One approach to BAW frequency scaling is simple overtone mode operation which severely degrades electromechanical coupling. In this DARPA program, XBAW® technology utilizes a novel approach to circumvent trade-offs inherent in traditional BAW frequency scaling approaches. Akoustis plans to introduce, at the completion of the program, XBAW® filters and resonators that fully exploit the entire kt2 of the underlying piezoelectric material. “A different frequency scaling approach is required for BAW resonators to operate at higher frequencies above 10GHz, such as X and Ku bands.In this DARPA-funded effort, we intend to introduce a new method of BAW overtone operation that can maintain high Q factor while mitigating the decrease in coupling. Combining our existing, patented XBAW® technology along with the successful mode overtone operation which we plan to develop under this program, we expect to advance the state-of the-art in BAW RF filter technology at lower frequencies for 5G and Wi-Fi—specifically in terms of power handling, Q factor and frequency operation relative to incumbent BAW technologies in the market today.” -Jeff Shealy, founder and CEO of Akoustis Akoustis is actively delivering volume production of its Wi-Fi 6 tandem filter solutions, shipping multiple 5G small cell XBAW® filter solutions, delivering initial designs of its new 5G mobile filter solutions to multiple customers and has entered the market with its new Wi-Fi 6E coexistence XBAW® filter solutions. Given the rapidly growing sales funnel activity as well as ongoing interaction with customers regarding expected ramps in 5G mobile, Wi-Fi 6 and Wi-Fi 6E in calendar 2022, the Company is increasing the annual production capacity at its New York fab to approximately 500 million filters per year. About Akoustis Technologies, Inc- Akoustis® is a high-tech BAW RF filter solutions company that is pioneering next-generation materials science and MEMS wafer manufacturing to address the market requirements for improved RF filters - targeting higher bandwidth, higher operating frequencies and higher output power compared to incumbent polycrystalline BAW technology deployed today. The Company utilizes its proprietary and patented XBAW® manufacturing process to produce bulk acoustic wave RF filters for mobile and other wireless markets, which facilitate signal acquisition and accelerate band performance between the antenna and digital back end. Superior performance is driven by the significant advances of poly-crystal, high-purity and single-crystal piezoelectric materials and the resonator-filter process technology which enables optimal trade-offs between critical power, frequency and bandwidth performance specifications. Akoustis plans to service the fast growing multi-billion-dollar RF filter market using its integrated device manufacturer (IDM) business model. The Company owns and operates a 120,000 sq. ft. ISO-9001:2015 registered commercial wafer-manufacturing facility located in Canandaigua, NY, which includes a class 100 / class 1000 cleanroom facility - tooled for 150-mm diameter wafers - for the design, development, fabrication and packaging of RF filters, MEMS and other semiconductor devices. Akoustis Technologies, Inc. is headquartered in the Piedmont technology corridor near Charlotte, North Carolina.

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MANUFACTURING TECHNOLOGY

HWAFUNE Breaks Through Textile Difficulties with Porlite by Creating New Trends in Functional Fabrics

HWAFUNE | June 28, 2022

When mentioning Taiwan's traditional manufacturing, what pops into your head may be the textile industry. As a global hub for textile manufacturing, Taiwan has undergone significant changes over the past 30 years. Two of the most important changes are the relocation of industries to China and the government's New Southbound Policy. While Taiwanese textile manufacturers' decision to relocate is mainly driven by the need to reduce costs using cheap overseas labor, the rising labor costs in Southeast Asia have forced the manufacturers to constantly move their production to other regions, turning them into textile industry nomads. Despite these two relocation trends, HWAFUNE Textile which specializes in manufacturing functional fabrics has insisted on keeping production in Taiwan to provide reliable, high-quality products for esteemed customers. Instead of blindly pursing low costs and low prices through contract manufacturing and ending up in the red ocean, HWAFUNE Textile has strengthened the foothold of the Taiwanese textile industry in the global luxury market. One of the hot topics in the functional apparel market in recent years is the European Union's ban on fabrics containing PTFE. Currently, membranes made of PU, TPU, and PTFE account for the majority of functional apparels. With superior moisture permeability and breathability, PTFE has been adopted more widely than the other two materials. However, when heated to high temperatures during the manufacturing process, PTFE will generate PFOA which is classified as a possible human carcinogen. In addition, greenhouse gas is produced when fabrics containing this material are incinerated. Even if the fabrics are buried in landfills, PFOA will not decompose and will be washed into the ocean by rain. It then gets into the atmosphere via evaporation and is transported to everywhere by airflow or rain. PFOA has even been found in polar bears' livers. Considering the potential impact of the EU's ban on the clothing market and consumers' fear of toxic substances, upmarket brands have been looking for alternative functional fabrics. Therefore, HWAFUNE has joined hands with Phoenix Innovative Materials to develop the functional fabric brand Porlite, which has rapidly won the heart of high-end functional apparel brands. "In Light of Future Trends, HWAFUNE Develops Porlite Fabrics with Phoenix Innovative Materialsto take interest in PP membranes five years ago. Although HWAFUNE has the ability to mass produce fabrics featuring PTFE, PU, and TPU membranes, he believes PP membranes will become a trend in the functional apparel industry since the lifecycle of the material, from the production of the membrane and the manufacturing of the fabrics to the disposal of the clothing, is more in line with increased environmental awareness, I can guarantee that Porlite is capable of replacing existing functional fabrics and can fully address high-end brands' product development requirements" -Jackson Chang,ChairmanHWAFUNE. Turning the ambitious vision into reality is not easy. In the past three years, these two companies worked closely on the manufacturing, testing, and modification of the membrane. Besides functionality, HWAFUNE also considered the needs of consumers during testing, such as waterproof, moisture permeability, and even the appearances of the fabrics after washing. The reason that Chairman Chang is so committed is because he has put himself in consumers' shoes in the first place. He thinks environmental protection, safety, non-toxicity, and practicability should be combined perfectly. Product developers should not need to choose between them, nor should they force consumers to compromise on environmental protection, price, or quality. Dr. Chang, who is responsible for technology development at Phoenix Innovative Materials, explains the three major advantages of Porlite which is produced through non-toxic manufacturing processes in Taiwan. Firstly, there are 10 billion pores arranged in an orderly manner on the membrane. As the pores are smaller than water molecules and bigger than air molecules, the fabric can resist water penetration, even under pressure, while maintaining breathability. Moreover, since most outdoor exercises are relatively intense and will create a lot of sweat during the process, Porlite can also transport moisture from the clothing to the atmosphere by diffusion through the membrane, thus providing moisture permeability and breathability that no other functional apparel on market can achieve. Porlite Captures Top Brands' Heart with Non-Toxic Manufacturing, Sustainability, Fastness to Washing, and Moisture Permeability In line with the HWAFUNE's commitment to sustainability, the Durable Water Repellent (DWR) for Porlite can endure at least 30 laundering cycles and rain-resistant for period of time, thus providing a longer life span. Manufacturing in Taiwan is one of the main reasons that Porlite has won favor with Europe-based tier-one sportswear brands. The high quality enables Porlite to stand out from other competitors and meet customers' needs for upscale and reliable products. Both the PP membrane developed by Phoenix Innovative Materials and the Porlite fabric created by HWAFUNE are manufactured in Taiwan. Thanks to their insistence on domestic production, the companies have established a high-tech brand image for Taiwanese textile companies widely recognized by overseas esteemed customers. These are valuable experiences for both Phoenix Innovative Materials and HWAFUNE. Instead of pursuing short-term profits through contract manufacturing services, Chairman Chang and Dr. Chang spent five years developing the Porlite fabric whose overwhelming advantages for environmental protection and functionality have spoken for itself. The goal is to establish bio-based manufacturing processes by using natural materials such as weeds as raw materials and to provide biodegradable products in 10 years.

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MANUFACTURING TECHNOLOGY

Time Manufacturing Company Acquires France Elévateur

France Elévateur | June 28, 2022

H.I.G. Capital ("H.I.G."), a leading global alternative investment firm with over $49 billion of equity capital under management, is pleased to announce that its portfolio company, Time Manufacturing Holdings, LLC (“Time Manufacturing” or the “Company”), a leading, global provider of vehicle-mounted aerial lifts, has acquired France Elévateur (“FE Group”). The pairing of the two companies, who share a mutual dedication to quality and safety, strengthens the combined platform’s global manufacturing capabilities while enhancing value to customers through a broader portfolio of complementary products and services. Founded in 1984 and headquartered in Flavigny, France, France Elévateur is a leading manufacturer of vehicle-mounted aerial platforms for customers in various trades including public lighting, electric utility, roofing, telecommunications, rail networks, and other fields requiring access solutions. Through its two manufacturing sites in France and Spain and its footprint of 15 service facilities, France Elévateur provides quality machinery and comprehensive after-market services across Europe. “The France Elévateur acquisition represents a meaningful step forward in our global growth plan by adding more than 450 experienced professionals, a world-class regional product line, and over a dozen facilities across France, Belgium, and Spain. Leveraging our existing reach in Austria, Denmark, France, Germany, Italy, Sweden, and Switzerland, The FE Group improves our reach in the important national markets of Belgium, Netherlands, Luxembourg, Ireland, Eastern France and Spain.” -Curt Howell, Chief Executive Officer of Time Manufacturing Company. “Together, Time Manufacturing and France Elévateur can leverage their combined portfolio of vehicle-mounted access products to bring additional solutions to all customers.” -Charles Goffin, Chief Executive Officer of France Elévateur. France Elévateur is a highly complementary addition that brings further diversification to Time Manufacturing’s suite of aerial lifts, and strengthens the Company’s global leadership position, said Tenno Tsai, Head of North American Industrials at H.I.G. Klaas Reineke, Managing Director at H.I.G., added, We are thrilled to continue supporting management and the Company in their efforts to enhance our European operations, particularly in the utility and telecommunications end markets. About Time Manufacturing Company- Time Manufacturing Company is a global manufacturer of bucket trucks, digger derricks, cable placers, truck bodies, buckets, and other specialty equipment for electric utility, telecommunications infrastructure, bridge inspection, tree care, and other fleet-supported industries. Selling via the Versalift, BrandFX, Aspen Aerials, Ruthmann, Steiger, Ecoline and Bluelift brands, the Company employs more than 2,000 associates worldwide. For more information, visit https://timemfg.com. About France Elévateur- France Elévateur is a leading manufacturer of vehicle-mounted aerial platforms for customers in various trades including public lighting, electric utility lines, roofing, telecommunications networks, rail networks, equipment rental, and other fields requiring access solutions. Through its two manufacturing sites in France and Spain and its footprint of 15 service facilities, France Elévateur provides quality machinery and after-sales services across Europe. For more information, visit https://france-elevateur.fr. About H.I.G. Capital- H.I.G. is a leading global alternative assets investment firm with over $49 billion of equity capital under management.* Based in Miami, and with offices in New York, Boston, Chicago, Dallas, Los Angeles, San Francisco, and Atlanta in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Milan, Paris, Bogotá, Rio de Janeiro and São Paulo, H.I.G. specializes in providing both debt and equity capital to small and mid-sized companies, utilizing a flexible and operationally focused/ value-added approach: H.I.G.’s equity funds invest in management buyouts, recapitalizations and corporate carve-outs of both profitable as well as underperforming manufacturing and service businesses. H.I.G.’s debt funds invest in senior, unitranche and junior debt financing to companies across the size spectrum, both on a primary (direct origination) basis, as well as in the secondary markets. H.I.G. is also a leading CLO manager, through its WhiteHorse family of vehicles, and manages a publicly traded BDC, WhiteHorse Finance. H.I.G.’s real estate funds invest in value-added properties, which can benefit from improved asset management practices. H.I.G. Infrastructure focuses on making value-add and core plus investments in the infrastructure sector. Since its founding in 1993, H.I.G. has invested in and managed more than 300 companies worldwide. The firm's current portfolio includes more than 100 companies with combined sales in excess of $30 billion.

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MANUFACTURING TECHNOLOGY

Akoustis Signs New DARPA Contract to Advance XBAW Technology

Akoustis Technologies | June 27, 2022

Akoustis Technologies, Inc. (NASDAQ: AKTS) (“Akoustis” or the “Company”), an integrated device manufacturer (IDM) of patented bulk acoustic wave (BAW) high-band RF filters for mobile and other wireless applications, announced today that it has entered into a new multi-year, multi-million dollar contract from the Defense Advanced Research Projects Agency (DARPA) to pursue new materials and device manufacturing methods. As a result of the expected advances, the program could extend the Company’s patented and proprietary XBAW® technology to 18 GHz, opening up significant new commercial and defense applications to Akoustis. Traditional scaling of BAW resonators to X and Ku bands typically results in unacceptably low Q (quality) factors, degraded electromechanical coupling and much lower power capability driven by leaked energy from much smaller resonators. One approach to BAW frequency scaling is simple overtone mode operation which severely degrades electromechanical coupling. In this DARPA program, XBAW® technology utilizes a novel approach to circumvent trade-offs inherent in traditional BAW frequency scaling approaches. Akoustis plans to introduce, at the completion of the program, XBAW® filters and resonators that fully exploit the entire kt2 of the underlying piezoelectric material. “A different frequency scaling approach is required for BAW resonators to operate at higher frequencies above 10GHz, such as X and Ku bands.In this DARPA-funded effort, we intend to introduce a new method of BAW overtone operation that can maintain high Q factor while mitigating the decrease in coupling. Combining our existing, patented XBAW® technology along with the successful mode overtone operation which we plan to develop under this program, we expect to advance the state-of the-art in BAW RF filter technology at lower frequencies for 5G and Wi-Fi—specifically in terms of power handling, Q factor and frequency operation relative to incumbent BAW technologies in the market today.” -Jeff Shealy, founder and CEO of Akoustis Akoustis is actively delivering volume production of its Wi-Fi 6 tandem filter solutions, shipping multiple 5G small cell XBAW® filter solutions, delivering initial designs of its new 5G mobile filter solutions to multiple customers and has entered the market with its new Wi-Fi 6E coexistence XBAW® filter solutions. Given the rapidly growing sales funnel activity as well as ongoing interaction with customers regarding expected ramps in 5G mobile, Wi-Fi 6 and Wi-Fi 6E in calendar 2022, the Company is increasing the annual production capacity at its New York fab to approximately 500 million filters per year. About Akoustis Technologies, Inc- Akoustis® is a high-tech BAW RF filter solutions company that is pioneering next-generation materials science and MEMS wafer manufacturing to address the market requirements for improved RF filters - targeting higher bandwidth, higher operating frequencies and higher output power compared to incumbent polycrystalline BAW technology deployed today. The Company utilizes its proprietary and patented XBAW® manufacturing process to produce bulk acoustic wave RF filters for mobile and other wireless markets, which facilitate signal acquisition and accelerate band performance between the antenna and digital back end. Superior performance is driven by the significant advances of poly-crystal, high-purity and single-crystal piezoelectric materials and the resonator-filter process technology which enables optimal trade-offs between critical power, frequency and bandwidth performance specifications. Akoustis plans to service the fast growing multi-billion-dollar RF filter market using its integrated device manufacturer (IDM) business model. The Company owns and operates a 120,000 sq. ft. ISO-9001:2015 registered commercial wafer-manufacturing facility located in Canandaigua, NY, which includes a class 100 / class 1000 cleanroom facility - tooled for 150-mm diameter wafers - for the design, development, fabrication and packaging of RF filters, MEMS and other semiconductor devices. Akoustis Technologies, Inc. is headquartered in the Piedmont technology corridor near Charlotte, North Carolina.

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