3 Sales-Driving Manufacturing Marketing Strategies

Bhagyashri Kambale | December 28, 2021 | 512 views
3 SALES DRIVING
Successful manufacturing marketing strategies are all you need to grow your business and make it visible in every way to your target customer group. Many manufacturers are now becoming vigilant towards B2B marketing and have started forming an individual marketing budget in their annual budgets.

“We should quantify marketing to inform what we do – not to decide what we do.”

– Rory Sutherland, Vice-Chairman, Ogily

As per Statista, nearly half of B2B organizations said they’re planning to boost their content budget in the next year.

As a result, B2B marketing for manufacturers must be redesigned and smartly strategized in order to be more effective and fruitful.

This article will focus on the significant challenges manufacturers face in B2B marketing and how manufacturers use the three most sales-driven manufacturing marketing strategies.

4 Biggest Marketing Challenges in B2B & Manufacturing


Develop Tailored Experiences

You have a few seconds to capture the customer's interest. When done correctly, personalization may help. With persistent multi-channel marketing, you may strengthen your brand in target areas. Additionally, an account-based marketing approach enables you to focus on important clients while generating customized content for them. Integrate agile methods to test novel ideas across your business without demanding extensive approval. Further, crowdsourced content, B2B communities, and advocate marketing should be prioritized.

Convert Leads into Sales

With the right strategy, you may generate more high-quality leads. Relate marketing expenditures to sales and demonstrate the impact of marketing on the bottom line. Align marketing and sales by focusing on the customer's purchasing journey. Increase the quality of your leads, transparency, and collaboration with your partners.

Measure Marketing Performance

Marketers will be asked to demonstrate ROI and forecast future actions. Proactively calculate the MROI (Marketing Return on Investment) on marketing and sales investments. Determine how to get the most out of your marketing budget by doing more with less. Focus on making data-driven judgments rather than relying on guesswork.

Maximize the Marketing Tech Investment

As a manufacturer, you have access to a number of tools and resources. You will need to collaborate with your technical team to integrate it. Collaborate with your IT team to effectively adapt, innovate, and apply technology. By integrating current technologies, you can automate and improve marketing campaigns more efficiently.

“Marketing professionals have to act as conveners and connect the dots so that there is alignment between stakeholders like sales and operation teams and executive leadership on what products and services will drive growth in any given quarter."

– Maliha Aqeel, Director of Global Communication, Fix Network World in conversation with Media7
 

3 Best B2B Marketing Strategies for Manufacturers That Drive Sales


Consider Purchasing an E-commerce Platform

Consumer behavior is driving manufacturing transformation, particularly the shift to digital channels. Manufacturers who still handle consumers solely by phone, fax, or email risk losing their loyalty as their worlds and tastes grow increasingly digital.
Manufacturers have clearly acknowledged the digital transition in 2021. This year's Manufacturing & E-Commerce Benchmark Report says 98% of manufacturers have, or plan to have, an e-commerce strategy. Moreover, 42% of manufacturers who engaged in e-commerce and digital said it strengthened client connections.

How does e-commerce benefit manufacturers?
  • Distributes a customized catalog to your customers
  • Ascertains those spare components are visible
  • It allows customers to customize items online
  • Sells your whole range online
  • Increases your consumer base

Focus on the User Experience and Interface (UX/UI)

The term "User Experience" refers to all elements of an end user's engagement with a business, its goods, and services. The purpose of user experience is to establish a connection between company objectives and user demands. An engaging user interface or user experience keeps users engaged and consumers pleased. Additionally, it enhances the rate of return on investment (ROI). That is why it is necessary to maintain great UI/UX quality.

How does UX/UI benefit manufacturers?
  • Increases the number of conversions
  • Support is less expensive
  • It helps with SEO
  • Brand loyalty is increased

Embrace an Omni-channel Strategy

Millennials represent 73% of those making buying decisions for companies. Part of this means offering a seamless, consistent shopping experience across a variety of channels. With the right CRM solution, you'll eliminate a lot of the legwork associated with targeting specific buyers. Manufacturers can leverage omni-channel to increase availability, promote sales and traffic, and connect digital touchpoints.

How does Omni-channel benefit manufacturers?
  • Supports marketers in developing trust
  • Enhances the user experience with the brand
  • It clarifies a complex subject

Final Words

Developing a successful manufacturing marketing plan is all that is required to set your organization apart from the competition. Consider thinking outside of the box and developing innovative manufacturing marketing strategies that will surprise your targeted customers and keep you on their minds at all times. B2B marketing for manufacturers has long been a priority, since manufacturers frequently overlook this aspect of their business when they should. Utilize the above-mentioned sales-driven manufacturing marketing methods to assist your organization in growing and reaching the maximum range of target prospects.

FAQ


What is the goal of business-to-business marketing?

B2B marketing's goal is to familiarize other businesses with your brand name and the value of your product or service in order to convert them into clients.

How can manufacturers energize their market presence?

Manufacturers may boost their market presence by advertising on various social media platforms, opting for native language ads, and partnering with influencers to promote their products or services.

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Seeley International

Seeley International is Australia’s largest air conditioning manufacturer and a global leader in developing ingenious, energy-efficient cooling and heating products. Our vision is to lead the world in creating climate control solutions which are highly innovative, of premium quality and inspirational in their delivery of energy-efficiency.

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